Klaviyo
Klaviyo is the all-in-one platform that helps B2C businesses grow by integrating marketing, analytics, and customer service in one solution. Powered by unified data and built-in AI , Klaviyo empowers B2C businesses: - Orchestrate your email marketing, SMS marketing, RCS, push, WhatsApp, reviews, forms, and ads in one platform - Sync with 400+ tools to capture and unify behavior data - AI-optimized messages, segments, timing, and creative to scale conversions - Unlock analytics like RFM, funnel reporting, and catalog insights By capturing every click, purchase, and conversation into a unified profile, Klaviyo powers marketing automation that drives personalized, trigger-based journeys across every channel - no extra tools or complex setup required. Join more than 170,000 businesses using Klaviyo to create a true omnichannel experience for your customers. To learn more about Klaviyo or to request a demo, visit www.klaviyo.com.
Average Rating: 4.6/5.0
Total Reviews: 1,318
Who Is the Company Behind Klaviyo?
- Seller: Klaviyo
- Company Website:
- Year Founded: 2012
- HQ Location: Boston, Massachusetts
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Twitter: @klaviyo
22,042 Twitter followers -
LinkedIn® Page: www.linkedin.com
3,008 employees on LinkedIn®
Who Uses This Product?
- Who Uses This: Owner, Marketing Manager
- Top Industries: Retail, Marketing and Advertising
- Company Size: 80% Small, 16% Medium
What Do G2 Reviewers Say About Klaviyo?
AI-generated summary from verified user reviews
Pros
- Users appreciate the ease of use of Klaviyo, enabling intuitive navigation and efficient email and SMS distribution.
- Users value the powerful automation of Klaviyo, facilitating tailored campaigns that drive engagement and revenue effectively.
- Users find Klaviyo's powerful automation invaluable for creating tailored campaigns that enhance engagement and boost revenue.
- Users appreciate the easy integration of Klaviyo with various platforms, streamlining their marketing efforts effectively.
- Users appreciate the seamless integrations of Klaviyo, enhancing campaign scheduling and connectivity with platforms like Zapier.
Cons
- Users find Klaviyo to be expensive, which can be a barrier, especially for beginners.
- Users face a steep learning curve with Klaviyo, requiring considerable time to understand its platform effectively.
- Users find missing features in Klaviyo, particularly with SMS and search functions that limit functionality.
- Users find limited features in Klaviyo, with superficial updates and basic design options proving to be a drawback.
- Users face limited and slow customer support, especially on the free plan, impacting their experience significantly.
What Are Recent G2 Reviews of Klaviyo?
"AI Composer and Segmentation Streamline Our CCPA-Compliant Voice-of-Customer Program"
Rating: 5.0/5.0 stars
— Karina W.
"Klaviyo’s Segmentation and Triggered Flows Streamlined Our Manufacturing Updates"
Rating: 4.5/5.0 stars
— Derek M.
What Are G2 Users Discussing About Klaviyo?
- What is Klaviyo used for? - 2 comments
- What is UTM tracking Klaviyo? - 3 comments
- How do you integrate Klaviyo? - 1 comment, 1 upvote
- Does Klaviyo integrate with Shopify? - 2 comments
- Is Klaviyo a CRM?

