Agillic
Agillic is the trusted Nordic marketing automation platform headquartered in Copenhagen, Denmark. Founded in 1999, Agillic helps organisations make personalisation perform, delivering meaningful, data-driven customer experiences that drive increased customer lifetime value, improved engagement, and measurable ROI – all while keeping costs and operational complexity in check. Operating exclusively on proprietary, EU-based infrastructure, Agillic empowers clients to maintain full digital sovereignty while ensuring adherence to the evolving EU regulatory landscape, including GDPR, ePrivacy, DMA, the EU AI Act, NIS2, and DORA. The Agillic platform activates zero- and first-party data to power 1:1 communication at scale. Its flexible data and content models, including headless content, allows users to create content once and dynamically tailor it across email, SMS, app, web, and paid media. Advanced orchestration tools unify customer journeys across all owned and paid channels, while built-in AI features assist with segmentation, message creation, and campaign optimisation. Agillic also integrates seamlessly with partner technologies for real-time product recommendations.
Average Rating: 4.2/5.0
Total Reviews: 25
How Do G2 Users Rate Agillic?
- Integrations: 7.8/10 (Category avg: 8.6/10)
- Has the product been a good partner in doing business?: 9.3/10 (Category avg: 9.3/10)
- Rich Notifications: 8.8/10 (Category avg: 8.9/10)
- A/B Testing: 8.1/10 (Category avg: 8.4/10)
Who Is the Company Behind Agillic?
- Seller: Agillic
- Year Founded: 1999
- HQ Location: Copenhagen, Denmark
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LinkedIn® Page: www.linkedin.com
58 employees on LinkedIn®
Who Uses This Product?
- Company Size: 52% Medium, 32% Small
What Do G2 Reviewers Say About Agillic?
AI-generated summary from verified user reviews
Pros
- Users find Agillic's advanced analytics invaluable for driving customer engagement and improving campaign effectiveness.
- Users appreciate the high-quality customer support of Agillic, which enhances their overall experience and satisfaction.
- Users find Agillic to be easy to use, significantly enhancing their workflow and engagement capabilities.
- Users commend Agillic for its helpful support, advanced personalization, and effective data-driven insights enhancing overall experience.
- Users commend Agillic for its excellent integrations, enhancing data-driven insights and streamlining workflows for better engagement.
Cons
- Users express concerns about the expensive pricing of Agillic, which may limit accessibility for smaller businesses.
- Users often struggle with the difficult setup of Agillic, facing challenges due to its complex and steep learning curve.
- Users report difficulties with integration in Agillic, finding the setup process complex and costly for small businesses.
- Users face limited integration options with Agillic, which complicates setup and overall usability of the platform.
- Users find the steep learning curve of Agillic challenging, complicating initial setup and overall usability.
What Are Recent G2 Reviews of Agillic?
"Omnichannel marketing automation for personalized customer journeys"
Rating: 4.5/5.0 stars
— bernardo v.
"Boosts Engagement with Effective In-App Messaging"
Rating: 4.0/5.0 stars
— DHRUV B.

