# Best Mobile App Analytics Tools for Small Business - Page 2

*By [Adam Crivello](https://research.g2.com/insights/author/adam-crivello)*


Products classified in the overall Mobile App Analytics category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Mobile App Analytics to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Mobile App Analytics category.

In addition to qualifying for inclusion in the Mobile App Analytics Tools category, to qualify for inclusion in the Small Business Mobile App Analytics Tools category, a product must have at least 10 reviews left by a reviewer from a small business.





## Top Mobile App Analytics Tools at a Glance
| # | Product | Rating | Best For | What Users Say |
|---|---------|--------|----------|----------------|
| 1 | [Google Analytics](https://www.g2.com/products/google-analytics/reviews) | 4.5/5.0 (6,580 reviews) | Cross-platform user journey and conversion attribution | "[Google Analytics: The Backbone of Cross-Channel Client Reporting](https://www.g2.com/survey_responses/google-analytics-review-13100357)" |
| 2 | [Adjust](https://www.g2.com/products/adjust/reviews) | 4.7/5.0 (716 reviews) | Multi-channel attribution with fraud prevention for mobile UA | "[Robust Cohort Analysis and Real-Time Attribution with an Intuitive Dashboard](https://www.g2.com/survey_responses/adjust-review-13118351)" |
| 3 | [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) | 4.5/5.0 (2,884 reviews) | Event-based mobile product analytics with self-serve funnels | "[Funnels stop being reports and start becoming real decisions](https://www.g2.com/survey_responses/amplitude-analytics-review-13045288)" |
| 4 | [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) | 4.5/5.0 (759 reviews) | Mobile attribution with fraud detection and SKAN | "[Powerful Attribution and In-Depth Analytics for Advanced Measurement](https://www.g2.com/survey_responses/appsflyer-review-12953940)" |
| 5 | [Glassbox](https://www.g2.com/products/glassbox/reviews) | 4.9/5.0 (788 reviews) | Session replay with tagless mobile event capture | "[Essential for Identifying User Friction Points](https://www.g2.com/survey_responses/glassbox-review-12699865)" |
| 6 | [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) | 4.2/5.0 (1,171 reviews) | Cross-platform app analytics with Adobe ecosystem integration | "[Powerful, Detailed Insights with Customizable Dashboards in Adobe Analytics](https://www.g2.com/survey_responses/adobe-analytics-review-12644645)" |
| 7 | [CleverTap](https://www.g2.com/products/clevertap/reviews) | 4.6/5.0 (643 reviews) | Behavioral analytics with lifecycle campaign automation | "[Multichannel Engagement & Powerful Journeys and Segmentation with Agentic AI](https://www.g2.com/survey_responses/clevertap-review-12504629)" |
| 8 | [Mixpanel](https://www.g2.com/products/mixpanel/reviews) | 4.5/5.0 (1,328 reviews) | Event-based product analytics with user-level funnels | "[Powerful and User-Friendly Analytics Platform for Product & User Insights](https://www.g2.com/survey_responses/mixpanel-review-12941704)" |
| 9 | [AppMetrica](https://www.g2.com/products/appmetrica/reviews) | 4.5/5.0 (45 reviews) | Free mobile attribution with product analytics | "[Powerful and User-Friendly Mobile Analytics Tool](https://www.g2.com/survey_responses/appmetrica-review-11579285)" |
| 10 | [Singular](https://www.g2.com/products/singular/reviews) | 4.5/5.0 (501 reviews) | Multi-channel attribution with cost aggregation | "[There are some ups and downs, but the support is mostly timely and professional](https://www.g2.com/survey_responses/singular-review-5211366)" |

---
## What Are the Most Common Questions About Mobile App Analytics Tools?
*AI-generated · Last updated: May 26, 2026*
### What is the top mobile app analytics solution for gaming apps?
Based on G2 reviews, buyers evaluating mobile app analytics tools for gaming apps most often describe platforms in terms of attribution, campaign visibility, revenue analysis, and support for scaling user acquisition. According to verified users, Adjust stands out for gaming-related use cases because reviewers repeatedly mention tracking installs across multiple ad networks, comparing channel quality, analyzing ROAS and LTV, and managing iOS measurement challenges. G2 reviewers mention that game and app teams use it to centralize attribution data, reduce guesswork across channels, and make faster budget decisions. Reviewers also note some complexity around setup, dashboard navigation, and pricing, so it appears best suited for teams that need deeper measurement and optimization workflows.

- [Adjust](https://www.g2.com/products/adjust/reviews/adjust-review-12833525) – used by growth teams and game marketers for iOS measurement, fraud prevention, and campaign optimization across ad sources
- [AppMagic](https://www.g2.com/products/appmagic/reviews/appmagic-review-12482353) – helps gaming teams research market trends, benchmark competitors, and evaluate new game ideas
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews/amplitude-analytics-review-12850866) – supports product usage analysis, drop-off analysis, and feature adoption insights for app teams


### What is the best analytics platform for improving app engagement?
Based on G2 reviews, the best analytics platforms for improving app engagement are typically the ones that help teams understand feature adoption, drop-off points, funnels, and user journeys clearly enough to act quickly. According to verified users, Amplitude Analytics is frequently described as strong for this use case because reviewers mention clear funnel analysis, feature adoption tracking, cohort creation, retention analysis, and easy-to-use dashboards for product teams. G2 reviewers mention using it to identify where users get stuck, prioritize product improvements, and make faster decisions based on actual behavior instead of assumptions. Reviewers also note a learning curve and some complexity with advanced setup, but the platform is often praised for helping teams improve engagement with data-driven product changes.

**Here are some of the top-rated products on G2:**

- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews/amplitude-analytics-review-12850866) – used for funnel analysis, feature adoption tracking, and identifying drop-offs that affect engagement
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews/mixpanel-review-11231385) – helps teams understand user journeys, retention, and conversion behavior with event-based analytics
- [CleverTap](https://www.g2.com/products/clevertap/reviews/clevertap-review-12492922) – combines behavioral analytics with real-time engagement and lifecycle messaging for retention-focused teams


### Which vendor provides real-time mobile app performance metrics?
Based on G2 reviews, several vendors in the mobile app analytics category are praised for real-time visibility, but Adjust is consistently described as offering real-time analytics for campaign and attribution monitoring. According to verified users, reviewers value its ability to monitor campaign performance across channels, understand where users come from, and use timely data to optimize acquisition decisions. G2 reviewers mention real-time visibility in attribution, fraud detection, event tracking, and unified dashboard reporting as key strengths. They also note that some advanced setup and reporting customization can take time, especially for new users. For teams prioritizing fast access to mobile performance metrics tied to acquisition and attribution, recent reviews most often point to Adjust.


### What tool integrates mobile analytics with marketing platforms?
Based on G2 reviews, tools that integrate mobile analytics with marketing platforms are often valued for connecting campaign data, attribution, and performance across multiple channels. According to verified users, AppsFlyer is frequently described as strong in this area because reviewers mention easy integration with multiple ad platforms, CRM tools, and partner ecosystems while centralizing attribution and campaign reporting in one place. G2 reviewers mention using it to connect installs and in-app activity back to marketing channels, improve campaign monitoring, and make better spend decisions. Reviewers also call out a learning curve for some advanced reporting and partner setup, but they consistently describe integrations as a major strength for mobile marketing and attribution workflows.


### Which vendor supports cross-platform app analytics?
Based on G2 reviews, cross-platform app analytics usually means being able to analyze user behavior and performance across web, app, and multiple marketing sources without relying on separate systems. According to verified users, Google Analytics is often described as helpful for this because reviewers mention tracking both website and app traffic, analyzing user journeys across web and app in one platform, and understanding traffic sources, behavior, and conversions from a centralized view. G2 reviewers mention that teams use it for app and website reporting, campaign analysis, and audience behavior insights. Reviewers also frequently note that setup and reporting can be complex, especially in GA4, but it remains a commonly cited option for teams needing cross-platform visibility.


### What tool provides AI-driven insights for app retention?
Based on G2 reviews, buyers looking for AI-driven insights for app retention tend to value platforms that can highlight drop-offs, identify behavior patterns, and help teams act on churn or engagement risks. According to verified users, Amplitude Analytics is frequently associated with AI-assisted analysis and retention-focused workflows. G2 reviewers mention AI-powered insights, conversational analytics, easier chart creation, and retention analysis that helps product teams understand what keeps users engaged or where they leave. Reviewers also describe using the platform to connect feature adoption, funnels, and cohorts with product decisions. While some users say advanced features still require learning, the reviews suggest Amplitude is one of the stronger options for combining retention analysis with AI-assisted insight generation.


### Which mobile app analytics tool offers the most accurate user behavior tracking?
Based on G2 reviews, accurate user behavior tracking is most often tied to platforms that give teams event-level visibility, user journeys, funnels, and clear diagnostics around where people drop off. According to verified users, Amplitude Analytics is commonly praised for detailed event tracking, user behavior analysis, timeline views, and product usage insights that help teams understand how people actually move through an app. G2 reviewers mention using it to investigate issues, measure feature adoption, analyze funnels, and make product decisions with more confidence. Reviewers also note that setup and advanced reporting can require some upfront structure, but they repeatedly describe the platform as strong for precise behavior analysis across app experiences.


### Which platform offers the most advanced cohort analysis features?
Based on G2 reviews, advanced cohort analysis is usually associated with platforms that let teams segment users deeply, compare behaviors over time, and apply cohorts across funnels, retention, and experimentation workflows. According to verified users, Amplitude Analytics is frequently highlighted for this use case. G2 reviewers mention dynamic cohorts, segmentation by behavior and user groups, retention analysis, experimentation support, and the ability to apply cohorts across multiple analyses without relying heavily on SQL. Reviewers say this helps product, growth, and analytics teams identify what behaviors drive activation and retention, compare new versus existing users, and make more targeted decisions. Some users mention a learning curve, but cohort analysis is one of the platform capabilities most consistently praised in the review set.


### What is the most affordable mobile app analytics solution?
Based on G2 reviews, affordability in mobile app analytics tools is most often described in terms of getting useful tracking, dashboards, and behavioral insights without a heavy upfront investment. According to verified users, Google Analytics is commonly described as a cost-accessible option because reviewers repeatedly mention that it is free or easy to start with while still supporting website and app traffic analysis, campaign tracking, dashboards, and user behavior reporting. G2 reviewers mention that it helps teams understand traffic sources, conversions, and app or web interactions without needing a large budget. Reviewers also note that complexity in GA4 can slow adoption, but it is still frequently characterized as a practical low-cost starting point.

**Here are some of the top-rated products on G2:**

- [Google Analytics](https://www.g2.com/products/google-analytics/reviews/google-analytics-review-12649536) – widely used for website and app tracking with dashboards, traffic insights, and accessible entry cost
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews/mixpanel-review-12852280) – reviewers highlight affordable pricing compared with some competitors and useful event-based analytics features
- [Adjust](https://www.g2.com/products/adjust/reviews/adjust-review-12833525) – some startup-focused reviewers describe pricing as workable for growth reporting and attribution needs


### Which analytics platform is best for in-app purchase tracking?
Based on G2 reviews, the best analytics platforms for in-app purchase tracking are usually the ones that connect subscription or revenue events directly to campaigns, user behavior, and monetization decisions. According to verified users, Adapty.io is strongly aligned with this use case because reviewers mention managing in-app purchases, subscription analytics, paywall testing, refunds, cohort analysis, and monetization workflows without building everything internally. G2 reviewers mention using it to track subscription performance, understand revenue behavior, and experiment with paywalls and offers more quickly. Reviewers also note some limitations around premium-only features and advanced customization, but the overall review pattern suggests it is a strong option for teams focused specifically on in-app purchase and subscription tracking.

**Here are some of the top-rated products on G2:**

- [Adapty.io](https://www.g2.com/products/adapty-io/reviews/adapty-io-review-12540345) – built for subscription tracking, cohort analysis, refunds, and paywall optimization in mobile apps
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews/amplitude-analytics-review-12381768) – used to analyze product behavior and track app sales and financial trends alongside user activity
- [Adjust](https://www.g2.com/products/adjust/reviews/adjust-review-12592313) – helps teams track revenue from in-app purchases and analyze metrics tied to campaign scaling decisions




## G2 Grid® for Mobile App Analytics Tools
![G2 Grid® for Mobile App Analytics Tools plotting products by satisfaction and market presence](https://www.g2.com/categories/mobile-app-analytics/grids.png?focus%5B%5D=356&focus%5B%5D=19095&focus%5B%5D=18196&focus%5B%5D=19735&focus%5B%5D=1636&focus%5B%5D=3558&focus%5B%5D=145164&focus%5B%5D=70670)
Highlighted products: Google Analytics, Adjust, AppsFlyer, Amplitude Analytics, Mixpanel, Adobe Analytics, PostHog, and AppMetrica.
Underlying data: [Grid® JSON](https://www.g2.com/categories/mobile-app-analytics/grids.json?focus%5B%5D=google-analytics&focus%5B%5D=adjust&focus%5B%5D=appsflyer&focus%5B%5D=amplitude-analytics&focus%5B%5D=mixpanel&focus%5B%5D=adobe-analytics&focus%5B%5D=posthog&focus%5B%5D=appmetrica&segment=small-business)


## How Many Mobile App Analytics Tools Products Does G2 Track?
**Total Products under this Category:** 95

### Category Stats (Jul 2026)
- **Average Rating**: 4.5/5 (↓0.01 vs Jun 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product**: WalkMe (+0.07%) - Among all products in this category, WalkMe recorded the largest rating increase compared to last month
*Last updated: July 17, 2026*


## How Does G2 Rank Mobile App Analytics Tools Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 29,300+ Authentic Reviews
- 95+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.



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---

## What Are the Top-Rated Mobile App Analytics Tools Products in 2026?
### 1. [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews)
Heap by Contentsquare is a Product Analytics platform that automatically captures every user interaction on your website or app — no manual event tagging, no developer dependency, no data gaps. Founded in Silicon Valley in 2013, Heap was acquired by Contentsquare in 2023 and is now fully integrated as Contentsquare's Product Analytics capability. With Heap by Contentsquare, product, data, and marketing teams can instantly answer questions like: - Where are users dropping off in a funnel? - Which features are actually being adopted — and which are being ignored? - What drives retention and long-term loyalty across devices and sessions? - What's the user journey from first visit to conversion? What makes it different: Autocapture — every click, tap, and interaction is recorded automatically from day one, with no pre-planned instrumentation needed Funnels, paths, retention & segmentation — the full product analytics toolkit, out of the box Website icon Session replay — jump from a data point directly to a recording to see the "why" behind the numbers Sense AI — ask questions in plain language, get proactive insights, and auto-quantified impact Connected to the full Contentsquare platform — combine Product Analytics with DXA heatmaps, error monitoring, and Voice of Customer (Hotjar surveys) for a 360° view of the customer experience Data Connect — sync your autocaptured data directly into Snowflake, BigQuery, or Redshift Website icon Whether you're optimizing onboarding, validating a new feature launch, or understanding what keeps users coming back, Heap by Contentsquare gives you a complete and retroactive picture of user behavior — so your team spends less time hunting for data and more time acting on it.


**Average Rating:** 4.4/5.0
**Total Reviews:** 1,074
**How Do G2 Users Rate Heap by Contentsquare?**

- **Return:** 8.2/10 (Category avg: 8.5/10)
- **Retention:** 8.0/10 (Category avg: 8.5/10)
- **Engagement:** 8.3/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.1/10)

**Who Is the Company Behind Heap by Contentsquare?**

- **Seller:** [Contentsquare](https://www.g2.com/sellers/contentsquare)
- **Year Founded:** 2012
- **HQ Location:** Paris
- **Twitter:** @Contentsquare (6,548 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2566485/ (1,696 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Product Manager, Software Engineer
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 54% Mid-Market, 35% Small-Business


#### What Are Heap by Contentsquare's Pros and Cons?

**Pros:**

- Ease of Use (7 reviews)
- Insights (5 reviews)
- Automation (4 reviews)
- Efficiency (4 reviews)
- Intuitive (4 reviews)

**Cons:**

- Data Inaccuracy (4 reviews)
- Data Management Issues (3 reviews)
- Slow Performance (3 reviews)
- Complex Features (2 reviews)
- Data Management (2 reviews)


### What Do G2 Reviewers Say About Heap by Contentsquare?
*AI-generated summary from verified user reviews*

**Pros:**

- Users find Heap by Contentsquare to be **incredibly easy to use** , with seamless integration and no learning curve required.
- Users love the **auto capture feature** , which saves time and provides valuable insights into user behavior effortlessly.
- Users value Heap’s **automation of event tracking** , allowing effortless insights without extensive manual setup or engineering support.
- Users appreciate the **efficiency** of Heap's automatic event tracking, saving time for product and design teams.
- Users appreciate the **intuitive UI** of Heap, enabling effortless tracking without technical skills or developer assistance.

**Cons:**

- Users face **data inaccuracy** challenges with Heap, making it difficult to establish a reliable source of truth.
- Users experience **data management issues** with Heap, finding the overwhelming data difficult to analyze and interpret.
- Users experience **slow performance** , noting that processes take time and advanced reports can be complex and laggy.
- Users find **complex features** challenging, requiring time to learn and adapt, which can hinder their experience.
- Users find the **overwhelming data volume** from Heap challenging, lacking advanced filtering options for clear insights.

#### What Are Recent G2 Reviews of Heap by Contentsquare?

**"[A powerful analytics tool that works with minimal setup](https://www.g2.com/survey_responses/heap-by-contentsquare-review-12006099)"**

**Rating:** 5.0/5.0 stars
*— Joanna J.*

[Read full review](https://www.g2.com/survey_responses/heap-by-contentsquare-review-12006099)

---

**"[Useful Tool for Product Analytics](https://www.g2.com/survey_responses/heap-by-contentsquare-review-12243869)"**

**Rating:** 4.5/5.0 stars
*— Raghavendra P.*

[Read full review](https://www.g2.com/survey_responses/heap-by-contentsquare-review-12243869)

---


#### What Are G2 Users Discussing About Heap by Contentsquare?

- [What is Heap used for?](https://www.g2.com/discussions/what-is-heap-used-for)
- [How do you use Auryc?](https://www.g2.com/discussions/how-do-you-use-auryc)
- [How much does heap Analytics cost?](https://www.g2.com/discussions/how-much-does-heap-analytics-cost)
- [What is journey mapping?](https://www.g2.com/discussions/what-is-journey-mapping)
- [What heap means?](https://www.g2.com/discussions/what-heap-means)

### 2. [Fullstory](https://www.g2.com/products/fullstory/reviews)
Fullstory is a behavioral data and analytics platform that helps technology leaders and digital experience teams understand their digital story so they can drive better digital experiences. Customer-centric enterprises rely on Fullstory to uncover and eliminate the friction buried between clicks and across workflows, turning frustrated visitors and employees into unwavering advocates. From proactively highlighting areas for optimization to triggering real-time personalization that genuinely resonates, Fullstory’s behavioral data with agentic AI provides deeper and more immediately actionable insights beyond conventional web and product analytics. While other tools require extensive manual tagging that can lead to missed insights, Fullstory automatically collects, structures, and enriches the full spectrum of behavioral data from digital activities. Diagnostics on what users play and pause, what they copy and paste, where they zoom in & out, what apps are in use, then translates those behaviors into actions, insights, and recommendations, all aiding to improve customer and employee journeys. Agentic AI proactively highlights issues and provides recommendations to eliminate gaps in the digital experience, driving improved business outcomes. With a deeper understanding of customer and employee journeys, Fullstory provides the context needed to improve digital experiences, accelerate decision-making, and create human-centered experiences that drive revenue and reduce spend, faster.


**Average Rating:** 4.5/5.0
**Total Reviews:** 1,032
**How Do G2 Users Rate Fullstory?**

- **Return:** 8.1/10 (Category avg: 8.5/10)
- **Retention:** 8.2/10 (Category avg: 8.5/10)
- **Engagement:** 8.8/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.1/10)

**Who Is the Company Behind Fullstory?**

- **Seller:** [Fullstory](https://www.g2.com/sellers/fullstory)
- **Company Website:** https://www.fullstory.com
- **Year Founded:** 2014
- **HQ Location:** Atlanta, GA
- **Twitter:** @fullstory (4,890 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/3654338/ (570 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Product Manager, Senior Product Manager
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 44% Mid-Market, 37% Small-Business


#### What Are Fullstory's Pros and Cons?

**Pros:**

- Ease of Use (55 reviews)
- Insights (51 reviews)
- Customer Support (45 reviews)
- Helpful (38 reviews)
- Data Analytics (36 reviews)

**Cons:**

- Learning Curve (25 reviews)
- Limitations (24 reviews)
- Missing Features (16 reviews)
- Difficulty (14 reviews)
- Limited Features (14 reviews)


### What Do G2 Reviewers Say About Fullstory?
*AI-generated summary from verified user reviews*

**Pros:**

- Users appreciate the **intuitive UI** of Fullstory, finding it easy to use and effective for analytics tasks.
- Users appreciate the **intuitive UI** of Fullstory, which simplifies dashboard setup and enhances usability significantly.
- Users commend Fullstory's **top-notch customer support** , enhancing confidence and ease of use for analytics and insights.
- Users value the **ease of use and insightful analytics** from Fullstory, enhancing their understanding of user behavior.
- Users value the **robust data analytics** in FullStory, providing deep insights into customer behavior and experiences.

**Cons:**

- Users note a significant **learning curve** with Fullstory, though support teams help navigate the complexities effectively.
- Users find the **lack of customization and difficult data sharing** to be a significant limitation of Fullstory.
- Users note the **missing features** in Fullstory that hinder effective user flow and functionality across applications.
- Users find **difficulty** in data governance and customization, making it challenging to leverage Fullstory's full capabilities.
- Users find the **limited features** of Fullstory restrict their ability to track user flows and share data effectively.

#### What Are Recent G2 Reviews of Fullstory?

**"[Robust, Easy-to-Use Insights with Outstanding FullStory Support](https://www.g2.com/survey_responses/fullstory-review-12937876)"**

**Rating:** 5.0/5.0 stars
*— Bobbi M.*

[Read full review](https://www.g2.com/survey_responses/fullstory-review-12937876)

---

**"[An useful tool to track your users' journey](https://www.g2.com/survey_responses/fullstory-review-9718865)"**

**Rating:** 4.5/5.0 stars
*— Federico M.*

[Read full review](https://www.g2.com/survey_responses/fullstory-review-9718865)

---


#### What Are G2 Users Discussing About Fullstory?

- [What is FullStory used for?](https://www.g2.com/discussions/what-is-fullstory-used-for) - 1 comment, 1 upvote
- [What is Usetiful used for?](https://www.g2.com/discussions/what-is-usetiful-used-for) - 1 comment
- [How does FullStory work?](https://www.g2.com/discussions/fullstory-how-does-fullstory-work)
- [What is full story com?](https://www.g2.com/discussions/what-is-full-story-com)
- [How much does FullStory cost?](https://www.g2.com/discussions/how-much-does-fullstory-cost)

### 3. [Asodesk](https://www.g2.com/products/asodesk/reviews)
One solution to grow your app business! Ecosystem for promoting mobile businesses. It includes tools and data for mobile marketing, working with product and app reviews, as well as training and agency services. Our products: 🚀 ASO tools. The complete set of tools for working with ASO. 🚀 Top charts & store analytics. The App Store and Google Play data research. 🚀 Analytics and replies to reviews. Professional tools for working with reviews. 🚀 StoreConsole. Application metadata management. 🚀 Competitive research. Tools for competitor application analysis. 🚀 App monitoring. Application position research. 🚀 App analytics. Analytics of application traffic sources. 🚀 Boost to the top. Incentivized installs from real users. 🚀 API. Build your own boards and get all the historical data through your interface. 🚀 Free tools. Find new keywords, analyze metrics, and get new insights for free.


**Average Rating:** 4.6/5.0
**Total Reviews:** 44
**How Do G2 Users Rate Asodesk?**

- **Return:** 9.4/10 (Category avg: 8.5/10)
- **Retention:** 8.8/10 (Category avg: 8.5/10)
- **Engagement:** 9.3/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 9.1/10)

**Who Is the Company Behind Asodesk?**

- **Seller:** [Asodesk](https://www.g2.com/sellers/asodesk)
- **Year Founded:** 2016
- **HQ Location:** Nicosia, Egkomi
- **Twitter:** @ASOdesk (1,289 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/asodeskinc/ (18 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Information Technology and Services, Computer Games
- **Company Size:** 64% Small-Business, 32% Mid-Market



#### What Are Recent G2 Reviews of Asodesk?

**"[Clear and convenient Asodesk service](https://www.g2.com/survey_responses/asodesk-review-8282185)"**

**Rating:** 4.5/5.0 stars
*— Alexandra A.*

[Read full review](https://www.g2.com/survey_responses/asodesk-review-8282185)

---

**"[Thanks to asodesk for the best experience in using ASO tools](https://www.g2.com/survey_responses/asodesk-review-7924571)"**

**Rating:** 5.0/5.0 stars
*— Mykyta H.*

[Read full review](https://www.g2.com/survey_responses/asodesk-review-7924571)

---


#### What Are G2 Users Discussing About Asodesk?

- [What does Asodesk do?](https://www.g2.com/discussions/what-does-asodesk-do)
- [What is Checkaso?](https://www.g2.com/discussions/what-is-checkaso)
- [What is Gummicube?](https://www.g2.com/discussions/what-is-gummicube)
- [What is ASOdesk?](https://www.g2.com/discussions/what-is-asodesk) - 2 comments

### 4. [Nvecta](https://www.g2.com/products/nvecta/reviews)
Nvecta is an AI-powered marketing automation and CDP solution. It provides an omnichannel experience that helps you reach your desired audience through email, SMS, push notifications, pop-ups, and much more. With Nvecta, you can send automated campaigns to target your audience at the right time. Moreover, it allows you to send personalized campaigns to connect with your audience on a more personal level. Its easy-to-use interface, along with a drag-and-drop editor, makes it easier to customize your campaigns and journeys. Its in-depth campaign analytics help you measure campaign performance and adjust your campaigns accordingly. Key Features Real-time Data & Personalization Segmentation & Targeting Omnichannel Communication A/B Testing Analytics & Reporting Exit-Intent Targeting Drip Campaigns Dynamic Content Injection Seamless Third-Party App Integration


**Average Rating:** 4.8/5.0
**Total Reviews:** 335
**How Do G2 Users Rate Nvecta?**

- **Return:** 9.2/10 (Category avg: 8.5/10)
- **Retention:** 7.5/10 (Category avg: 8.5/10)
- **Engagement:** 7.8/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.1/10)

**Who Is the Company Behind Nvecta?**

- **Seller:** [Nvecta](https://www.g2.com/sellers/nvecta)
- **Year Founded:** 2011
- **HQ Location:** Delhi, IN
- **LinkedIn® Page:** https://www.linkedin.com/company/nvecta/ (58 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Search Engine Optimization Executive, Search Engine Optimization Specialist
- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 69% Small-Business, 28% Mid-Market


#### What Are Nvecta's Pros and Cons?

**Pros:**

- Helpful (128 reviews)
- Automation (121 reviews)
- Ease of Use (116 reviews)
- Customer Engagement (95 reviews)
- Customer Support (92 reviews)

**Cons:**

- Learning Curve (50 reviews)
- Missing Features (48 reviews)
- Expensive (41 reviews)
- Limited Customization (34 reviews)
- Not Intuitive (32 reviews)


### What Do G2 Reviewers Say About Nvecta?
*AI-generated summary from verified user reviews*

**Pros:**

- Users appreciate the **user-friendly interface** of NotifyVisitors, making marketing campaigns easy and efficient.
- Users love the **seamless automation** of NotifyVisitors, enabling effortless client journeys and efficient business management.
- Users value the **ease of use** with NotifyVisitors, enjoying a streamlined experience for their marketing efforts.
- Users value the **excellent customer engagement** features of Nvecta, simplifying audience interaction and enhancing marketing efforts.
- Users benefit from **awesome customer support** that is always fast and ready to help with any inquiries.

**Cons:**

- Users find the **learning curve challenging** , as onboarding and understanding features can be time-consuming for new users.
- Users express concerns over **missing features** , particularly in customization and dashboard reporting, hindering overall effectiveness.
- Users find the product **extremely costly** , making it difficult for new companies to afford and utilize effectively.
- Users find the **limited customization** options frustrating, as it restricts adaptability and hampers effective use of the platform.
- Users find Nvecta to be **not intuitive** , struggling with complex dashboards and difficult customization options.

#### What Are Recent G2 Reviews of Nvecta?

**"[Effortlessly Activates Customer Data into Personalized Campaigns](https://www.g2.com/survey_responses/nvecta-review-12189652)"**

**Rating:** 4.0/5.0 stars
*— sakthivel 2.*

[Read full review](https://www.g2.com/survey_responses/nvecta-review-12189652)

---

**"[All-in-One Engagement Platform That's Easy for Beginners](https://www.g2.com/survey_responses/nvecta-review-12103392)"**

**Rating:** 4.5/5.0 stars
*— Nishant S.*

[Read full review](https://www.g2.com/survey_responses/nvecta-review-12103392)

---


#### What Are G2 Users Discussing About Nvecta?

- [What is NotifyVisitors used for?](https://www.g2.com/discussions/what-is-notifyvisitors-used-for) - 1 upvote

### 5. [Dataroid](https://www.g2.com/products/dataroid/reviews)
Dataroid is an AI-powered, enterprise-grade digital analytics and customer engagement platform that enables companies to measure, analyze, and optimize customer interactions and experiences across multiple digital channels. Designed to unify fragmented data sources, Dataroid provides organizations with a single source of truth about their customers, helping them transform raw data into insights that drive growth, retention, and loyalty. At its core, Dataroid offers advanced product and customer journey analytics that allow businesses to deeply understand user behavior across every touchpoint. Teams can visualize customer paths through funnels and journey maps, identify friction points, optimize conversion flows, and deliver seamless experiences tailored to each user segment. With these tools, companies can continuously improve their digital products and create experiences that resonate. Dataroid’s platform combines enriched customer profiles, behavioral analytics, application performance monitoring, and predictive data modeling into a unified ecosystem that provides end-to-end visibility for marketing, product, and technology teams. Through customizable dashboards, teams can track KPIs, monitor engagement, and make faster, smarter decisions based on live data. Meanwhile, Dataroid’s Push and In-App Engagement capabilities enable personalized, context-aware communication with users, helping brands deliver the right message, to the right audience, at the right moment. Dataroid seamlessly collects and processes data from diverse digital touchpoints through its flexible SDKs and lightweight APIs, ensuring smooth integration with mobile apps, web platforms, and backend systems. This architecture allows companies to gather real-time behavioral, performance, and contextual data without compromising application speed or user experience. With adaptable deployment options and enterprise-grade security, Dataroid makes it easy to connect existing infrastructures and scale analytics capabilities as business needs evolve. Trusted by leading enterprises, Dataroid is already powering customer experience transformation for major banks, airlines, and other digital-first institutions, including Türkiye İş Bankası, Garanti BBVA, ING, Pegasus Airlines, and Azercell, among others. These organizations rely on Dataroid to better understand their customers, optimize digital experiences, and increase lifetime value. Today, Dataroid’s technology helps reshape the digital journeys of over 120 million users worldwide, driving measurable impact through data intelligence, real-time engagement, and continuous optimization.


**Average Rating:** 4.7/5.0
**Total Reviews:** 86
**How Do G2 Users Rate Dataroid?**

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.1/10)

**Who Is the Company Behind Dataroid?**

- **Seller:** [Dataroid](https://www.g2.com/sellers/dataroid)
- **Company Website:** https://www.dataroid.com/
- **HQ Location:** Sariyer, TR
- **Twitter:** @dataroid (189 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/dataroid/ (70 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Product Manager
- **Top Industries:** Banking, Financial Services
- **Company Size:** 54% Enterprise, 27% Mid-Market


#### What Are Dataroid's Pros and Cons?

**Pros:**

- Customer Support (17 reviews)
- Ease of Use (14 reviews)
- Insights (12 reviews)
- Analytics (11 reviews)
- Helpful (9 reviews)

**Cons:**

- Limitations (5 reviews)
- Missing Features (5 reviews)
- Dashboard Issues (3 reviews)
- Integration Challenges (3 reviews)
- Limited Features (3 reviews)


### What Do G2 Reviewers Say About Dataroid?
*AI-generated summary from verified user reviews*

**Pros:**

- Users commend Dataroid's **exceptional customer support** , highlighting quick and helpful responses that enhance their experience.
- Users appreciate the **ease of use** of Dataroid, enabling efficient insights and seamless team collaboration.
- Users value the **real-time insights** from Dataroid, enhancing customer experience and data-driven decision-making seamlessly.
- Users value the **robust analytics capabilities** of Dataroid, empowering data-driven decision-making effortlessly and effectively.
- Users value Dataroid's **helpful customer support** , which consistently addresses needs and enhances overall operational efficiency.

**Cons:**

- Users face **technical limitations** in Dataroid, hindering customization and access to essential features for agile marketing.
- Users find the **missing features** in Dataroid limiting, particularly the need for more engagement tools and functionalities.
- Users find the **dashboard usability and data visibility limitations** hinder their experience with Dataroid's efficiency.
- Users face **integration challenges** with Dataroid, hindering access to crucial features and causing operational inefficiencies.
- Users find the **limited features** of Dataroid restrictive, especially the cap on event attributes affecting analytics depth.

#### What Are Recent G2 Reviews of Dataroid?

**"[Journey analytics platform with banking-grade security](https://www.g2.com/survey_responses/dataroid-review-12454154)"**

**Rating:** 5.0/5.0 stars
*— nisanur a.*

[Read full review](https://www.g2.com/survey_responses/dataroid-review-12454154)

---

**"[Great analytics and engagement platform for financial institutions](https://www.g2.com/survey_responses/dataroid-review-12948340)"**

**Rating:** 5.0/5.0 stars
*— Umutcan .*

[Read full review](https://www.g2.com/survey_responses/dataroid-review-12948340)

---


#### What Are G2 Users Discussing About Dataroid?

- [What is Dataroid used for?](https://www.g2.com/discussions/what-is-dataroid-used-for)

### 6. [Sensor Tower](https://www.g2.com/products/sensor-tower/reviews)
Sensor Tower is a global provider of digital intelligence solutions, empowering companies to understand consumer behavior and market performance across mobile apps, digital platforms, and gaming ecosystems. Headquartered in San Francisco, Sensor Tower's insights are trusted by more than 2,500 enterprises worldwide.


**Average Rating:** 4.3/5.0
**Total Reviews:** 141
**How Do G2 Users Rate Sensor Tower?**

- **Return:** 7.5/10 (Category avg: 8.5/10)
- **Retention:** 8.0/10 (Category avg: 8.5/10)
- **Engagement:** 8.0/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.1/10)

**Who Is the Company Behind Sensor Tower?**

- **Seller:** [Sensor Tower](https://www.g2.com/sellers/sensor-tower)
- **Year Founded:** 2013
- **HQ Location:** San Francisco, California
- **Twitter:** @SensorTower (204,008 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/sensor-tower/ (438 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Computer Games, Information Technology and Services
- **Company Size:** 47% Mid-Market, 31% Small-Business



#### What Are Recent G2 Reviews of Sensor Tower?

**"[More than 5 years with Data.ai](https://www.g2.com/survey_responses/sensor-tower-review-8908691)"**

**Rating:** 4.0/5.0 stars
*— Jane A.*

[Read full review](https://www.g2.com/survey_responses/sensor-tower-review-8908691)

---

**"[Excellent Resource for Monitoring App Performance](https://www.g2.com/survey_responses/sensor-tower-review-8920388)"**

**Rating:** 4.5/5.0 stars
*— John E.*

[Read full review](https://www.g2.com/survey_responses/sensor-tower-review-8920388)

---


#### What Are G2 Users Discussing About Sensor Tower?

- [Is sensor tower accurate?](https://www.g2.com/discussions/is-sensor-tower-accurate)
- [What is sensor tower Aso?](https://www.g2.com/discussions/what-is-sensor-tower-aso)
- [Where does Sensor Tower get its data?](https://www.g2.com/discussions/where-does-sensor-tower-get-its-data)
- [What does App Annie do?](https://www.g2.com/discussions/what-does-app-annie-do) - 1 comment
- [What does Sensor Tower do?](https://www.g2.com/discussions/what-does-sensor-tower-do)

### 7. [Flurry Analytics](https://www.g2.com/products/flurry-analytics/reviews)
Flurry Analytics is one of the world’s most recognized and adopted mobile app analytics solutions. It’s easy to use, powerful and completely free. Designed to help product, development and growth experts build apps users love, Flurry helps improve app engagement, run a data-driven product roadmap, boost user acquisition efforts and more. Flurry also includes crash reporting, push notification management and remote configuration. Flurry Analytics provides real-time metrics for iOS and Android apps around usage and retention as well as geographic, demographic and technographic insights. Tailor Flurry Analytics to your app by adding up to 500 custom events as well as unlimited parameters for uncompromised detail. Flurry also delivers on-demand, fast querying for easy slice-and dice to explore and segment your audience like never before. Finding key insights shouldn’t require you to be a SQL expert, wait to export data into a different system or pay upcharge fees for cloud usage. Conduct audience analysis, build funnels and view user paths like never before. View metrics by groups of apps or individually, and even compare iOS versus Android versions of your app side by side. Integrating Flurry’s lightweight SDK is simple and takes just minutes.


**Average Rating:** 3.9/5.0
**Total Reviews:** 37
**How Do G2 Users Rate Flurry Analytics?**

- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.1/10)

**Who Is the Company Behind Flurry Analytics?**

- **Seller:** [Verizon Media](https://www.g2.com/sellers/verizon-media)
- **Year Founded:** 2005
- **HQ Location:** San Francisco, CA
- **Twitter:** @FlurryMobile (16,225 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/430650/ (12 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 76% Small-Business, 16% Mid-Market



#### What Are Recent G2 Reviews of Flurry Analytics?

**"[Great analytics tool get started for any mobile app business](https://www.g2.com/survey_responses/flurry-analytics-review-6722925)"**

**Rating:** 4.0/5.0 stars
*— Alex R.*

[Read full review](https://www.g2.com/survey_responses/flurry-analytics-review-6722925)

---

**"[Flurry is a lightweight, straightforward way to see what users are doing in my app](https://www.g2.com/survey_responses/flurry-analytics-review-4454611)"**

**Rating:** 5.0/5.0 stars
*— Eric S.*

[Read full review](https://www.g2.com/survey_responses/flurry-analytics-review-4454611)

---



### 8. [Apphud](https://www.g2.com/products/apphud/reviews)
Apphud is the smartest way to integrate, measure and grow in-app purchases, including subscriptions, in iOS and Android apps. Made for leading mobile developers, marketers and product managers. Apphud provides a reliable subscriptions' infrastructure, deep real-time mobile analytics, powerful pricing A/B testing platform and tool set to increase app revenue, reduce churn and get customers insights.


**Average Rating:** 4.9/5.0
**Total Reviews:** 24
**How Do G2 Users Rate Apphud?**

- **Return:** 9.8/10 (Category avg: 8.5/10)
- **Retention:** 9.8/10 (Category avg: 8.5/10)
- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.1/10)

**Who Is the Company Behind Apphud?**

- **Seller:** [Apphud](https://www.g2.com/sellers/apphud)
- **Year Founded:** 2019
- **HQ Location:** San Francisco, US
- **Twitter:** @apphud (192 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/apphud (10 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Computer Software
- **Company Size:** 72% Small-Business, 28% Mid-Market



#### What Are Recent G2 Reviews of Apphud?

**"[The best platform for tracking business results!](https://www.g2.com/survey_responses/apphud-review-9395095)"**

**Rating:** 5.0/5.0 stars
*— Evgeniy M.*

[Read full review](https://www.g2.com/survey_responses/apphud-review-9395095)

---

**"[Apphud.com is an indispensable tool for any mobile app developer](https://www.g2.com/survey_responses/apphud-review-9402277)"**

**Rating:** 4.5/5.0 stars
*— Denis S.*

[Read full review](https://www.g2.com/survey_responses/apphud-review-9402277)

---


#### What Are G2 Users Discussing About Apphud?

- [What is Apphud used for?](https://www.g2.com/discussions/what-is-apphud-used-for)

### 9. [Similarweb App Intelligence](https://www.g2.com/products/similarweb-app-intelligence/reviews)
Similarweb App Intelligence helps product, growth and marketing teams win in the app economy with unmatched market-wide visibility. Covering 4M+ iOS and Android apps across 58 markets with rich historical data, Similarweb shows how, why and where apps grow so teams can benchmark performance, spot market trends early and make data-backed moves. Here’s what Similarweb unlocks for your team: - Benchmark competitors end to end Compare store performance, active users, sessions, retention and revenue with detailed resolution. -Discover new audiences and markets Use audience demographics and cross-app usage insights across 58 countries to guide expansion decisions. - Build smarter app roadmaps Analyze reviews, ratings, and competitor growth drivers to prioritize the right product investments. - Connect web and app behavior Understand total market share, cross-platform journeys, and emerging consumer trends in one view. - Power sales with SDK intelligence Track 2,800+ SDKs across 32 categories to uncover competitor tools and build targeted lead lists. - Access data flexibly, ready for AI workflows Use the platform, API, or custom data feeds. Plug app data directly into your own AI agents to make the magic happen.


**Average Rating:** 4.6/5.0
**Total Reviews:** 69
**How Do G2 Users Rate Similarweb App Intelligence?**

- **Return:** 9.3/10 (Category avg: 8.5/10)
- **Retention:** 9.2/10 (Category avg: 8.5/10)
- **Engagement:** 9.1/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.1/10)

**Who Is the Company Behind Similarweb App Intelligence?**

- **Seller:** [Similarweb](https://www.g2.com/sellers/similarweb)
- **Year Founded:** 2007
- **HQ Location:** New York
- **Twitter:** @Similarweb (62,619 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/429838/ (1,253 employees on LinkedIn®)
- **Ownership:** NYSE: SMWB

**Who Uses This Product?**
- **Top Industries:** Computer Software, Marketing and Advertising
- **Company Size:** 46% Small-Business, 35% Mid-Market


#### What Are Similarweb App Intelligence's Pros and Cons?

**Pros:**

- Analytics (1 reviews)
- Competitor Analysis (1 reviews)
- Competitor Insights (1 reviews)
- Comprehensive Data (1 reviews)
- Data Accuracy (1 reviews)

**Cons:**

- Competitor Analysis (1 reviews)
- Dashboard Issues (1 reviews)
- Dashboard Usability (1 reviews)
- Improvements Needed (1 reviews)
- Inadequate Competitor Analysis (1 reviews)


### What Do G2 Reviewers Say About Similarweb App Intelligence?
*AI-generated summary from verified user reviews*

**Pros:**

- Users find the **enhanced market visibility** of Similarweb App Intelligence invaluable for comprehensive competitive analysis in mobile sectors.
- Users find that **Similarweb's App Intelligence enhances competitive analysis** by providing essential insights into mobile app performance.
- Users find **Competitor Insights** in Similarweb invaluable for detailed app performance analysis, enhancing competitive benchmarking significantly.
- Users value the **comprehensive data** from Similarweb App Intelligence, enabling accurate competitive analysis in mobile app environments.
- Users appreciate the **data accuracy** of Similarweb App Intelligence, enhancing competitive assessments and market visibility significantly.

**Cons:**

- Users feel the **competitor analysis features are limited** , making in-depth assessments less flexible and comprehensive.
- Users find the **dashboard issues** in Similarweb App Intelligence limit comprehensive analysis and functionality compared to Web Intelligence.
- Users find the **dashboard usability** lacking in depth and features, limiting their ability for detailed analysis.
- Users find the **limited features and incomplete data** of App Intelligence hinder in-depth analysis compared to Web Intelligence.
- Users note the **inadequate competitor analysis** in Similarweb App Intelligence, limiting its depth and flexibility compared to alternatives.

#### What Are Recent G2 Reviews of Similarweb App Intelligence?

**"[Powerful market intelligence with some data coverage caveats](https://www.g2.com/survey_responses/similarweb-app-intelligence-review-12621117)"**

**Rating:** 4.5/5.0 stars
*— Prisca P.*

[Read full review](https://www.g2.com/survey_responses/similarweb-app-intelligence-review-12621117)

---

**"[Critical Global App Insights for Tracking Performance and Market Share](https://www.g2.com/survey_responses/similarweb-app-intelligence-review-12835980)"**

**Rating:** 4.5/5.0 stars
*— Jamie R.*

[Read full review](https://www.g2.com/survey_responses/similarweb-app-intelligence-review-12835980)

---


#### What Are G2 Users Discussing About Similarweb App Intelligence?

- [What is Explorer by 42matters used for?](https://www.g2.com/discussions/what-is-explorer-by-42matters-used-for) - 1 comment

### 10. [Kochava](https://www.g2.com/products/kochava/reviews)
Kochava is a real-time data solutions company offering a comprehensive growth stack of solutions for data-driven advertisers. We empower advertisers to measure what matters with tools that deliver better insights and actionable data in one operational platform. Advertisers can map their growth journey with Kochava, leveraging mobile measurement partner (MMP) services, a next-generation marketing mix modeling (MMM) SaaS platform, and a premium platform for search ads automation and app store optimization (ASO). Kochava's MMM SaaS and search ads automation/ASO platforms work with advertisers using Kochava or any other MMP. With a culture of customer-driven innovation, dedication to data security, and the most powerful tools in the ecosystem, Kochava is trusted by top brands to harness their data for growth. Headquartered in Sandpoint, ID, the company has offices globally.


**Average Rating:** 4.1/5.0
**Total Reviews:** 131
**How Do G2 Users Rate Kochava?**

- **Return:** 7.8/10 (Category avg: 8.5/10)
- **Retention:** 7.6/10 (Category avg: 8.5/10)
- **Engagement:** 8.0/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 8.4/10 (Category avg: 9.1/10)

**Who Is the Company Behind Kochava?**

- **Seller:** [Kochava](https://www.g2.com/sellers/kochava)
- **Company Website:** https://www.kochava.com
- **Year Founded:** 2011
- **HQ Location:** Sandpoint, US
- **Twitter:** @kochava (12 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2377474/ (168 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Marketing and Advertising, Entertainment
- **Company Size:** 39% Mid-Market, 31% Enterprise


#### What Are Kochava's Pros and Cons?

**Pros:**

- Customer Support (6 reviews)
- Attribution (5 reviews)
- Data Investigation (5 reviews)
- Insights (5 reviews)
- User Interface (5 reviews)

**Cons:**

- Poor UI (6 reviews)
- Complex Features (5 reviews)
- Not Intuitive (5 reviews)
- UX Improvement (5 reviews)
- Limitations (4 reviews)


### What Do G2 Reviewers Say About Kochava?
*AI-generated summary from verified user reviews*

**Pros:**

- Users value the **responsive and helpful customer support** provided by the Kochava team for resolving queries effectively.
- Users value Kochava's **accurate cross-device attribution** capabilities, enhancing campaign measurement and optimization across multiple platforms.
- Users value the **data granularity** of Kochava, appreciating the extensive availability and exceptional customer support.
- Users appreciate the **deep data insights and robust analytics** of Kochava, enhancing their understanding of user behavior.
- Users find Kochava's **intuitive user interface** enhances data management and analysis, making the process straightforward and efficient.

**Cons:**

- Users find the **poor UI** of Kochava challenging, making navigation and report generation frustratingly complex.
- Users find **complex features** of Kochava challenging, complicating tasks like custom queries and data extraction.
- Users feel that Kochava's platform is **not intuitive** , leading to confusion and complications in navigation and reporting.
- Users find Kochava's **UX improvements necessary** due to its clunky interface and non-intuitive reporting processes.
- Users face **limitations in data access and integration** with DSPs, making it challenging to obtain detailed insights.

#### What Are Recent G2 Reviews of Kochava?

**"[Exceptional Support, Room For Innovation](https://www.g2.com/survey_responses/kochava-review-12543755)"**

**Rating:** 4.0/5.0 stars
*— Mike T.*

[Read full review](https://www.g2.com/survey_responses/kochava-review-12543755)

---

**"[Outstanding Custom Support and Insightful Solutions](https://www.g2.com/survey_responses/kochava-review-12580512)"**

**Rating:** 5.0/5.0 stars
*— Mike R.*

[Read full review](https://www.g2.com/survey_responses/kochava-review-12580512)

---


#### What Are G2 Users Discussing About Kochava?

- [What do you recommend for marketers considering Kochava for mobile attribution and analytics?](https://www.g2.com/discussions/what-do-you-recommend-for-marketers-considering-kochava-for-mobile-attribution-and-analytics)
- [What is Kochava used for?](https://www.g2.com/discussions/what-is-kochava-used-for)
- [What is mobile attribution platform?](https://www.g2.com/discussions/what-is-mobile-attribution-platform) - 1 comment
- [How do you use kochava?](https://www.g2.com/discussions/how-do-you-use-kochava) - 1 comment
- [What is kochava tracker?](https://www.g2.com/discussions/what-is-kochava-tracker) - 1 comment

### 11. [MobileAction](https://www.g2.com/products/mobileaction/reviews)
Apple Search Ads Partner | Growth partner of apps and games with intelligence, automation and expertise Founded in 2013 in San Francisco, MobileAction is a pioneer in app analytics and the growth partner of apps and games for organic and paid user acquisition. It is the go-to platform for app marketers aiming for the top charts on the App Store and the Google Play Store, trusted by industry giants like Entain, IGG, Zalando, Playtika, and Adidas. MobileAction lets app marketers; - Automate and optimize Apple Search Ads campaigns with advanced, AI-driven solutions of SearchAds.com. - Access data on 90M+ ad creatives, 100K+ publishers, and market trends to sharpen the competitive edge with Ad Intelligence. - Use central information on organic keywords and creative strategies for the App Store and Google Play Store with ASO Intelligence. - Optimize search results campaigns according to targeted insights on any app, keyword, and competitor with Search Ads Intelligence. - Get in-depth data to produce more appealing custom product pages with CPP Intelligence. - Position apps more effectively with market data for both the App Store and Google Play Store with Market Intelligence. - Dive into detailed performance analytics for any app or game on the Google Play Store and the App Store with App Intelligence. - Access and customize all app store data to create tailored dashboards for unique needs with custom solutions. - Grow apps and games with professional support for ASO and Apple Search Ads. With data from 90M+ creatives, 6M+ keywords, 5M+ apps, 100K+ publishers, and 500K+ advertisers, MobileAction lets app marketers step into the future of app optimization.


**Average Rating:** 4.4/5.0
**Total Reviews:** 113
**How Do G2 Users Rate MobileAction?**

- **Return:** 7.7/10 (Category avg: 8.5/10)
- **Retention:** 6.7/10 (Category avg: 8.5/10)
- **Engagement:** 6.9/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10)

**Who Is the Company Behind MobileAction?**

- **Seller:** [MobileAction](https://www.g2.com/sellers/mobileaction)
- **Year Founded:** 2013
- **HQ Location:** San Francisco, California, United States
- **Twitter:** @MobileAction (6,629 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/mobile-action/ (107 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Marketing and Advertising, Computer Games
- **Company Size:** 47% Small-Business, 41% Mid-Market


#### What Are MobileAction's Pros and Cons?

**Pros:**

- Ease of Use (10 reviews)
- Features (9 reviews)
- Helpful (8 reviews)
- Customer Support (6 reviews)
- Insights (6 reviews)

**Cons:**

- Lack of Information (3 reviews)
- Limited Features (3 reviews)
- UX Improvement (3 reviews)
- Ad Issues (2 reviews)
- Data Inaccuracy (2 reviews)


### What Do G2 Reviewers Say About MobileAction?
*AI-generated summary from verified user reviews*

**Pros:**

- Users find MobileAction to be **extremely easy to use** , allowing for quick integration and efficient daily operations.
- Users appreciate the **easy usage and integration** of MobileAction, finding it essential for daily operations and insights.
- Users find **MobileAction's seamless integration** of ASA and ASO tools to be a significant time-saver.
- Users value the **responsive and helpful customer support** from MobileAction, enhancing overall campaign optimization experience.
- Users value the **seamless integration** of ASA and ASO tools in MobileAction, enhancing campaign management efficiency.

**Cons:**

- Users express a strong desire for **more detailed competitor insights** , indicating a lack of information for performance improvement.
- Users note the **limited features** for specific segmentation and reporting, wishing for more advanced functionalities.
- Users find the **user experience challenging** due to a steep learning curve and need for interface improvements.
- Users find certain **ad metrics confusing** and note inconsistencies in the creative tab's app publication data.
- Users experience **data inaccuracy** with certain metrics and the creative tab, affecting their ad management experience.

#### What Are Recent G2 Reviews of MobileAction?

**"[Perfect for managing both ASA and ASO in one place](https://www.g2.com/survey_responses/mobileaction-review-11504618)"**

**Rating:** 5.0/5.0 stars
*— Timofei O.*

[Read full review](https://www.g2.com/survey_responses/mobileaction-review-11504618)

---

**"[efficient and rewarding partnership](https://www.g2.com/survey_responses/mobileaction-review-11509991)"**

**Rating:** 5.0/5.0 stars
*— Verified User in Online Media*

[Read full review](https://www.g2.com/survey_responses/mobileaction-review-11509991)

---


#### What Are G2 Users Discussing About MobileAction?

- [What is Mobile Action used for?](https://www.g2.com/discussions/what-is-mobile-action-used-for) - 1 comment
- [What is SearchAds.com used for?](https://www.g2.com/discussions/what-is-searchads-com-used-for) - 3 comments

### 12. [mParticle by Rokt](https://www.g2.com/products/mparticle-by-rokt/reviews)
Rokt mParticle is a hybrid customer data platform (CDP) that combines real-time streaming architecture with composable, warehouse-native architecture in a single platform. It is purpose-built for enterprise teams who need both: activating customer data in real time from streaming pipelines and directly from their cloud data warehouse, without rebuilding infrastructure or duplicating data. With hundreds of API-based integrations, Rokt mParticle makes data flow seamlessly across every channel so marketing, product, and data teams can move faster with less hassle. Core capabilities include Customer 360 identity resolution, AI-powered audience segmentation, predictive analytics, and end-to-end data governance with built-in privacy controls. Rokt mParticle connects to 300+ native integrations, routing customer data across marketing, product, and analytics tools without data loss or latency. Global brands including HBO Max, JetBlue, SoFi, Burger King, Chick-fil-A, Spotify, and Klarna use Rokt mParticle to improve identity match rates, grow high-value audiences, lower customer acquisition costs, and drive measurable revenue lift across channels.


**Average Rating:** 4.4/5.0
**Total Reviews:** 175
**How Do G2 Users Rate mParticle by Rokt?**

- **Return:** 7.5/10 (Category avg: 8.5/10)
- **Retention:** 8.0/10 (Category avg: 8.5/10)
- **Engagement:** 8.3/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10)

**Who Is the Company Behind mParticle by Rokt?**

- **Seller:** [ROKT](https://www.g2.com/sellers/rokt)
- **Company Website:** https://rokt.com
- **Year Founded:** 2012
- **HQ Location:** New York, US
- **Twitter:** @ROKT (1,134 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/rokt/ (752 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Product Manager, Data Analyst
- **Top Industries:** Financial Services, Information Technology and Services
- **Company Size:** 53% Mid-Market, 27% Small-Business


#### What Are mParticle by Rokt's Pros and Cons?

**Pros:**

- Ease of Use (4 reviews)
- Insights (4 reviews)
- Automation Efficiency (2 reviews)
- Collaboration (2 reviews)
- Easy Creation (2 reviews)

**Cons:**

- Complex Configuration (2 reviews)
- Complexity (2 reviews)
- Complexity Issues (2 reviews)
- Learning Curve (2 reviews)
- Steep Learning Curve (2 reviews)


### What Do G2 Reviewers Say About mParticle by Rokt?
*AI-generated summary from verified user reviews*

**Pros:**

- Users appreciate the **ease of use** of mParticle, simplifying data management and integration across multiple platforms.
- Users appreciate the **organization and analysis of customer data** in mParticle, simplifying data management across platforms.
- Users value the **automation efficiency** of mParticle, simplifying data management and reducing manual effort for customer insights.
- Users value the **collaboration features** of mParticle, effectively organizing data and simplifying audience sharing across platforms.
- Users find it easy to **create and share audiences** using mParticle, benefiting from seamless integrations and excellent support.

**Cons:**

- Users struggle with the **complex configuration** of mParticle, finding the learning curve steep and settings difficult to navigate.
- Users face a **steep learning curve** with mParticle, making it challenging for new users to navigate effectively.
- Users struggle with the **complexity issues** of mParticle, finding it challenging to navigate and configure effectively.
- Users struggle with the **steep learning curve** of mParticle, which complicates onboarding and effective usage for new users.
- Users face a **steep learning curve** with mParticle, making it challenging for newcomers to navigate its complexities.

#### What Are Recent G2 Reviews of mParticle by Rokt?

**"[A tool that covers all the essentials to enable multi-channel marketing](https://www.g2.com/survey_responses/mparticle-by-rokt-review-12460934)"**

**Rating:** 4.0/5.0 stars
*— Ben D.*

[Read full review](https://www.g2.com/survey_responses/mparticle-by-rokt-review-12460934)

---

**"[Love the tool mParticle – but with some troubles](https://www.g2.com/survey_responses/mparticle-by-rokt-review-12086424)"**

**Rating:** 4.0/5.0 stars
*— Ayur M.*

[Read full review](https://www.g2.com/survey_responses/mparticle-by-rokt-review-12086424)

---


#### What Are G2 Users Discussing About mParticle by Rokt?

- [What is Indicative used for?](https://www.g2.com/discussions/what-is-indicative-used-for)
- [What is mParticle used for?](https://www.g2.com/discussions/what-is-mparticle-used-for)

### 13. [Alchemer Digital](https://www.g2.com/products/alchemer-digital/reviews)
Alchemer Digital helps you capture feedback and engage customers right where their experience happens—inside your app or on your website. Instead of waiting for feedback after the fact, you can ask, listen, and act in the moment. Trigger in-app and on-site surveys, prompts, and messages based on real customer behavior. Whether someone completes a key action, hits a friction point, or shows signs of churn, Alchemer Digital lets you reach them with the right message at the right time—without disrupting their experience. Go beyond basic feedback collection. With precise targeting and real-time delivery, you can uncover what’s driving engagement, identify issues before they turn into churn, and guide customers toward better outcomes while they’re still active. And because Alchemer Digital connects with your broader systems, feedback doesn’t sit in a dashboard. It flows to the right teams, triggers follow-ups, and supports closed-loop feedback—so you can respond quickly and keep improving. Built for product, marketing, and customer teams, Alchemer Digital makes it easy to improve engagement, increase retention, and turn everyday interactions into meaningful insights. This is why many of the largest brands in the world, including, CNN, JetBlue, eBay, Safeway, and FanDuel, engage their mobile customers with Alchemer Mobile.


**Average Rating:** 4.3/5.0
**Total Reviews:** 181
**How Do G2 Users Rate Alchemer Digital?**

- **Retention:** 6.7/10 (Category avg: 8.5/10)
- **Engagement:** 8.3/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.1/10)

**Who Is the Company Behind Alchemer Digital?**

- **Seller:** [Alchemer ](https://www.g2.com/sellers/alchemer)
- **HQ Location:** Louisville, CO
- **Twitter:** @AlchemerHQ (7,024 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/712662/ (230 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Senior Product Manager, Product Manager
- **Top Industries:** Telecommunications, Financial Services
- **Company Size:** 45% Enterprise, 38% Mid-Market



#### What Are Recent G2 Reviews of Alchemer Digital?

**"[Feedback helps us help our members](https://www.g2.com/survey_responses/alchemer-digital-review-5468917)"**

**Rating:** 4.5/5.0 stars
*— Verified User in Banking*

[Read full review](https://www.g2.com/survey_responses/alchemer-digital-review-5468917)

---

**"[Apptentive is a great tool to increase your app ratings & deliver messages & surveys to your users.](https://www.g2.com/survey_responses/alchemer-digital-review-7344060)"**

**Rating:** 4.5/5.0 stars
*— Verified User in Computer Software*

[Read full review](https://www.g2.com/survey_responses/alchemer-digital-review-7344060)

---


#### What Are G2 Users Discussing About Alchemer Digital?

- [What is Apptentive used for?](https://www.g2.com/discussions/what-is-apptentive-used-for)

### 14. [Branch](https://www.g2.com/products/branch/reviews)
Branch provides reliable deep linking and attribution for every paid, owned, and earned marketing channel. Trusted to maximize the value of their evolving digital strategies, world-class brands like Instacart, Western Union, NBCUniversal, ZocDoc and Sephora rely on Branch to acquire users, retain customers and drive more conversions. Increase team efficiency with Branch. Easily deploy and scale deep linking and campaign measurement across all marketing channels. Deliver better experiences with Branch. Route users where you want them to go, regardless of their platform or device, reliably and always. Make smarter investments with Branch. Increase ROI with accurate insight into omni-channel campaigns, without running privacy risks. There isn’t a linking use case Branch can’t solve. Guiding new or returning web visitors to your app Problem: Your mobile website gets a lot of traffic, but it’s not optimized for conversions and engagement compared to your mobile app. Solution: Convert casual web visitors into loyal app users with custom, targeted smart banners that carry context through install for a stellar first impression. If they land on your website in the future, smart banners seamlessly direct app them to the content they’re viewing in your mobile app. Maximizing app install ad success Problem: You spend valuable ad dollars capturing new app users, but in today’s privacy-focused environment, it’s harder than ever to get useful, unbiased attribution data. Solution: We not only provide accurate, deduplicated install attribution but also deliver users to specific content in your app post install, increasing their likelihood to convert. Optimizing mobile reengagement ad campaigns Problem: Reengaging existing users is critical to maximizing your user lifetime value (LTV), but privacy regulations can complicate the tracking and attribution of these efforts. Solution: We help you build precise audience segments based on previous user behaviors and engagements. This allows you to target users with tailored reengagement campaigns and measure the impact with privacy-preserving attribution data. Measuring CTV campaigns Problem: Users are spending more time on connected TV (CTV) devices and platforms than ever before, but marketers investing in CTV ads struggle to accurately understand their downstream conversion events, and few measurement solutions are suited for CTV’s unique challenges. Solution: We make it effortless to track and attribute CTV ad performance to downstream engagements with accurate, unbiased measurement. It’s now easier to optimize and justify your CTV marketing budget with clear insights into holistic campaign effectiveness. Delivering email readers directly to your app Problem: There are many edge cases to solve for when linking out of the email channel, and email click analytics alone won’t show you pivotal insights such as if someone purchases in-app days after clicking an email. Solution: We solve linking on mobile. With extensive email service provider (ESP) integrations and a team deeply familiar with the challenges on mobile, we improve the email workflow, provide more contextual user experiences, increase email revenue, and provide new down-funnel attribution from email. Measuring web SEO traffic to the app Problem: Search engine optimization (SEO) teams spend countless hours optimizing search results. Enabling deep linking historically meant losing visibility into their efforts, missing key performance indicator (KPI) goals, and working around blind spots in their overall marketing strategy. Solution: Our SEO App Attribution solution provides insight into app opens and down-funnel events coming from organic search traffic, helping marketers unlock the value and ROI of SEO in the context of mobile app engagement, improving decision-making across marketing channels. Enabling and measuring offline to app experiences Problem: Customers expect to be able to use your app at any stage of the customer journey, and you need a way to move your users from offline into your app. QR codes have taken off, but a lot of QR codes are not optimized for app engagement. Solution: We make it easy to create custom, dynamic QR codes that align with your brand’s look and feel for a seamless user experience. Effortlessly manage routing destinations to keep campaigns fresh, and track downstream performance in one place to optimize acquisition, engagement, and ultimately LTV from offline, desktop, or over-the-top (OTT). Breaking out of walled gardens Problem: Social platforms load an in-app browser designed to keep app users in a walled version of their website. You’re missing out on driving engagement and conversions every time your users are stuck within a walled garden instead of on your native app. Solution: Our branded short links can be scaled across social channels to take app users from content in a social post to the same content in your app (or after install for new users). With cross-channel analytics, you’ll unlock insight into organic social as an acquisition channel and attribute downstream events to the social campaign that drove them. Reducing your cost to serve Problem: You spent time, money, and resources building an awesome app, but high volumes of customer inquiries are still directed to costly support channels. Solution: Branch links and QR codes guide users to your app to complete key actions. By redirecting users from expensive channels like phone support to more cost-effective self-service options in the app, Branch helps you lower operational costs while simultaneously delivering a great customer experience.


**Average Rating:** 4.4/5.0
**Total Reviews:** 446
**How Do G2 Users Rate Branch?**

- **Return:** 8.1/10 (Category avg: 8.5/10)
- **Retention:** 8.1/10 (Category avg: 8.5/10)
- **Engagement:** 8.2/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.1/10)

**Who Is the Company Behind Branch?**

- **Seller:** [Branch](https://www.g2.com/sellers/branch-51b48ed1-3e6f-4f48-9ed7-9bac8ffd887d)
- **Company Website:** https://branch.io
- **Year Founded:** 2014
- **HQ Location:** Palo Alto, California
- **Twitter:** @branchmetrics (9,442 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/3813083/ (516 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Product Manager, CEO
- **Top Industries:** Financial Services, Marketing and Advertising
- **Company Size:** 42% Small-Business, 33% Mid-Market


#### What Are Branch's Pros and Cons?

**Pros:**

- Ease of Use (4 reviews)
- Customer Support (3 reviews)
- Easy Integrations (3 reviews)
- Link Tracking (3 reviews)
- Tracking Capabilities (3 reviews)

**Cons:**

- Poor Customer Support (2 reviews)
- Setup Issues (2 reviews)
- Complex Navigation (1 reviews)
- Complex Setup (1 reviews)
- Dashboard Issues (1 reviews)


### What Do G2 Reviewers Say About Branch?
*AI-generated summary from verified user reviews*

**Pros:**

- Users find Branch to be **easy to use** , enabling efficient link creation and integration across various campaigns.
- Users commend Branch for its **exceptional customer support** , consistently responsive and helpful in solving issues and driving innovations.
- Users appreciate the **easy integrations** of Branch, simplifying setup for developers and enhancing their overall experience.
- Users appreciate the **simplicity of link creation** with Branch, enabling efficient mobile tracking and campaign management.
- Users highlight the **powerful tracking capabilities** of Branch, streamlining link creation for effective marketing campaigns.

**Cons:**

- Users express frustration with **poor customer support** from Branch, hampering onboarding and issue resolution.
- Users report **complex setup issues** with Branch, compounded by inadequate customer support during onboarding.
- Users find **complex navigation** challenging, particularly when managing costs and adding new partners effectively.
- Users find the **initial setup complex** , which can be a barrier despite Branch's usefulness and convenience.
- Users face **dashboard issues** that complicate auditing tasks and seek improved search features for better functionality.

#### What Are Recent G2 Reviews of Branch?

**"[Stellar Support with Effective Attribution](https://www.g2.com/survey_responses/branch-review-9966634)"**

**Rating:** 4.5/5.0 stars
*— Kapil G.*

[Read full review](https://www.g2.com/survey_responses/branch-review-9966634)

---

**"[Accurate Attribution, Reliable Deep Linking, and Insightful Reporting](https://www.g2.com/survey_responses/branch-review-12923757)"**

**Rating:** 4.0/5.0 stars
*— Arvind K.*

[Read full review](https://www.g2.com/survey_responses/branch-review-12923757)

---



### 15. [Glassbox](https://www.g2.com/products/glassbox/reviews)
Glassbox is a customer intelligence and digital experience analytics platform designed to help enterprises understand, optimize, and enhance the customer experience and digital accessibility of their digital channels. One of the standout features of Glassbox is its capability to securely capture 100% of user sessions across both web and mobile applications. This end-to-end visibility allows teams to analyze every step of the customer journey, effectively pinpointing friction points and enabling real-time action. By utilizing advanced artificial intelligence, Glassbox captures and analyzes data from every online interaction, providing businesses with a comprehensive view of customer behavior and preferences. This wealth of data empowers organizations to act swiftly, transforming raw data into actionable insights that improve both the customer experience and the conversion rate. Large global enterprises in sectors such as finance, insurance, and healthcare, Glassbox serves as a vital tool for uncovering the root causes of customer challenges. It assists organizations in remediating customer experience issues and creating digital journeys that are inclusive, seamless, and engaging. The platform’s AI-powered insights not only enhance accessibility monitoring but also incorporate fraud prevention capabilities, giving organizations the agility to respond to issues within minutes and adapt to the evolving needs of their customers. Glassbox has been recognized by G2 as a leader in customer intelligence solutions and product analytics, reflecting its effectiveness in delivering the clarity and confidence that enterprises require. By providing a robust framework for creating compliant, accessible, and impactful digital experiences, Glassbox stands out in its category, offering unique selling points that cater to the diverse needs of its users. With its focus on data-driven decision-making and customer-centric strategies, Glassbox is positioned as a crucial ally for organizations aiming to thrive in the digital landscape.


**Average Rating:** 4.9/5.0
**Total Reviews:** 788
**How Do G2 Users Rate Glassbox?**

- **Return:** 10.0/10 (Category avg: 8.5/10)
- **Retention:** 10.0/10 (Category avg: 8.5/10)
- **Engagement:** 10.0/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 9.9/10 (Category avg: 9.1/10)

**Who Is the Company Behind Glassbox?**

- **Seller:** [Glassbox](https://www.g2.com/sellers/glassbox)
- **Company Website:** https://www.glassbox.com/
- **Year Founded:** 2010
- **HQ Location:** London
- **Twitter:** @GlassboxDigital (1,803 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/10491772/ (278 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Digital Analyst, Product Owner
- **Top Industries:** Financial Services, Insurance
- **Company Size:** 77% Enterprise, 18% Mid-Market


#### What Are Glassbox's Pros and Cons?

**Pros:**

- Ease of Use (210 reviews)
- Session Replay (190 reviews)
- Insights (174 reviews)
- Helpful (132 reviews)
- Customer Understanding (122 reviews)

**Cons:**

- Session Issues (70 reviews)
- Not Intuitive (65 reviews)
- Session Management (62 reviews)
- Learning Curve (61 reviews)
- Missing Features (54 reviews)


### What Do G2 Reviewers Say About Glassbox?
*AI-generated summary from verified user reviews*

**Pros:**

- Users value the **ease of use** of Glassbox, enabling immediate access to insights for timely decision-making.
- Users find the **session replay feature** invaluable for resolving customer issues and improving overall experience effectively.
- Users value the **immediate insights** from Glassbox, enabling timely interventions and identification of revenue opportunities.
- Users find the **visibility into customer interactions** with Glassbox invaluable for troubleshooting and enhancing user experience.
- Users value Glassbox for its **exceptional customer understanding** , enabling effective troubleshooting and validation of customer information.

**Cons:**

- Users are frustrated by **session issues** , including split links, limited history access, and slow query responses.
- Users find the **navigation icons unintuitive** , leading to confusion when navigating the Glassbox interface.
- Users report **session management issues** such as slow loading times and frequent session expirations that hinder usability.
- Users find the **learning curve steep** , requiring additional training and better documentation to effectively navigate Glassbox.
- Users desire improved **customization options** in reporting and funnel creation within Glassbox for enhanced functionality.

#### What Are Recent G2 Reviews of Glassbox?

**"[Essential for Identifying User Friction Points](https://www.g2.com/survey_responses/glassbox-review-12699865)"**

**Rating:** 4.0/5.0 stars
*— Basma K.*

[Read full review](https://www.g2.com/survey_responses/glassbox-review-12699865)

---

**"[Glassbox:Transforms Digital Insights with Powerful Analytics and Seamless Session Replays](https://www.g2.com/survey_responses/glassbox-review-11982027)"**

**Rating:** 5.0/5.0 stars
*— ADITYA T.*

[Read full review](https://www.g2.com/survey_responses/glassbox-review-11982027)

---


#### What Are G2 Users Discussing About Glassbox?

- [What is Glassbox used for?](https://www.g2.com/discussions/what-is-glassbox-used-for)

### 16. [Kissmetrics](https://www.g2.com/products/kissmetrics/reviews)
Get, keep and grow more customers with Customer Engagement Automation by Kissmetrics. Behavioral analytics, segmentation and email campaign automation all in one place. Deeply understand and uniquely engage each customer from prospect to advocate. Built to help marketers and product teams increase conversions, engagement and retention.


**Average Rating:** 4.1/5.0
**Total Reviews:** 164
**How Do G2 Users Rate Kissmetrics?**

- **Return:** 9.6/10 (Category avg: 8.5/10)
- **Retention:** 9.3/10 (Category avg: 8.5/10)
- **Engagement:** 9.3/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 8.4/10 (Category avg: 9.1/10)

**Who Is the Company Behind Kissmetrics?**

- **Seller:** [Kissmetrics](https://www.g2.com/sellers/kissmetrics)
- **Year Founded:** 2008
- **HQ Location:** San Francisco, CA
- **Twitter:** @Kissmetrics (203,840 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1541358/ (40 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Computer Software, Internet
- **Company Size:** 54% Small-Business, 34% Mid-Market



#### What Are Recent G2 Reviews of Kissmetrics?

**"[Timely web data analytics for favorable decision making](https://www.g2.com/survey_responses/kissmetrics-review-7965606)"**

**Rating:** 4.5/5.0 stars
*— Eric M.*

[Read full review](https://www.g2.com/survey_responses/kissmetrics-review-7965606)

---

**"[Excellent Human Behavior Analytics Platform with In-depth Insights](https://www.g2.com/survey_responses/kissmetrics-review-8338051)"**

**Rating:** 5.0/5.0 stars
*— Matt A.*

[Read full review](https://www.g2.com/survey_responses/kissmetrics-review-8338051)

---


#### What Are G2 Users Discussing About Kissmetrics?

- [What is Kissmetrics used for?](https://www.g2.com/discussions/what-is-kissmetrics-used-for) - 1 upvote

### 17. [Quantum Metric](https://www.g2.com/products/quantum-metric/reviews)
Quantum Metric is the customer-centered digital analytics platform for today’s leading organizations. Providing a simplified approach to monitor, diagnose and optimize the digital journeys that matter most, the Quantum Metric platform offers in-depth customer understanding, quantified and tied to core business objectives. Today, Quantum Metric captures insights from 40% of the world’s internet users, supporting global brands across every industry to get to the heart of their customer, with greater speed and efficiency. For more information about Quantum Metric, visit www.quantummetric.com.


**Average Rating:** 4.6/5.0
**Total Reviews:** 269
**How Do G2 Users Rate Quantum Metric?**

- **Return:** 8.2/10 (Category avg: 8.5/10)
- **Retention:** 8.3/10 (Category avg: 8.5/10)
- **Engagement:** 8.8/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.1/10)

**Who Is the Company Behind Quantum Metric?**

- **Seller:** [Quantum Metric](https://www.g2.com/sellers/quantum-metric-c9ee7f75-688d-48f8-a8eb-b2d170bfa71c)
- **Company Website:** https://www.quantummetric.com
- **Year Founded:** 2015
- **HQ Location:** Colorado Springs, Colorado, United States
- **Twitter:** @quantummetric (673 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/quantum-metric/ (460 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Product Manager
- **Top Industries:** Retail, Telecommunications
- **Company Size:** 62% Enterprise, 25% Mid-Market


#### What Are Quantum Metric's Pros and Cons?

**Pros:**

- Insights (14 reviews)
- Ease of Use (12 reviews)
- Session Replay (10 reviews)
- Analytics (8 reviews)
- Easy Setup (6 reviews)

**Cons:**

- Learning Curve (8 reviews)
- Steep Learning Curve (7 reviews)
- Search Difficulty (6 reviews)
- Session Management (6 reviews)
- Replay Issues (5 reviews)


### What Do G2 Reviewers Say About Quantum Metric?
*AI-generated summary from verified user reviews*

**Pros:**

- Users appreciate the **almost real-time insights** provided by Quantum Metric, enhancing their understanding of user interactions.
- Users appreciate the **ease of use** of Quantum Metric, enabling intuitive analysis of customer experience and behavior.
- Users value the **almost real-time session replays** of Quantum Metric, enhancing insights and user behavior analysis.
- Users value the **comprehensive analytics** of Quantum Metric, enabling in-depth insights into customer behavior and experience.
- Users appreciate the **easy setup** of Quantum Metric, enabling quick integration and effective tracking for improved user experience.

**Cons:**

- Users find a **steep learning curve** with Quantum Metric, citing difficulties in using features and accessing training content.
- Users find the **steep learning curve** of Quantum Metric challenging, as the dense UI complicates initial understanding.
- Users face **search difficulty** with session replays, making it hard to find and utilize recorded sessions effectively.
- Users face **difficulties with session management** , including loading issues, visibility problems, and linked user sessions.
- Users face **replay issues** with Quantum Metric, finding it time-consuming and challenging to locate user sessions.

#### What Are Recent G2 Reviews of Quantum Metric?

**"[Real-Time Insights to Spot User Friction and Technical Errors](https://www.g2.com/survey_responses/quantum-metric-review-12998821)"**

**Rating:** 4.5/5.0 stars
*— ULISES RODRIGO G.*

[Read full review](https://www.g2.com/survey_responses/quantum-metric-review-12998821)

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**"[Provides value but needs improvements](https://www.g2.com/survey_responses/quantum-metric-review-7685246)"**

**Rating:** 4.0/5.0 stars
*— mIGUEL D.*

[Read full review](https://www.g2.com/survey_responses/quantum-metric-review-7685246)

---


#### What Are G2 Users Discussing About Quantum Metric?

- [What is Quantum Metric used for?](https://www.g2.com/discussions/what-is-quantum-metric-used-for)


## What Is Mobile App Analytics Tools?

[Mobile Analytics Software](https://www.g2.com/categories/mobile-analytics)

## What Software Categories Are Similar to Mobile App Analytics Tools?

- [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)
- [Mobile App Optimization Software](https://www.g2.com/categories/mobile-app-optimization)
- [Product Analytics Software](https://www.g2.com/categories/product-analytics)


---

## How Do You Choose the Right Mobile App Analytics Tools?

### What You Should Know About Mobile App Analytics Tools

### What is Mobile App Analytics Software?

The increased presence and influence of mobile devices has driven the necessity for mobile applications—and by extension, mobile app analytics software. Whether designed for e-commerce, gaming, finance, productivity, loyalty programs, or otherwise, there seems to be an application for almost anything one can imagine. Because of this lasting trend towards mobility, businesses are pushing hard to get their service or product out onto the mobile landscape.

There is a need to understand how users interact with the applications one has built for their business. An app is only valuable if people are actually using it with any sense of regularity, and the ability to interact with the app easily or conveniently can play a huge role in whether the app succeeds. Mobile app analytics solutions allow companies to examine how users interact with their apps, providing all kinds of data including the type of device users are accessing from, how long they spend on pages in the app, how frequently a user opens the app, and more. The result is a data-driven picture of an app’s performance and how it fits into the marketplace.

Using mobile app analytics software gives companies [real-time data](https://www.g2.com/categories/mobile-app-analytics/f/real-time-analysis) that informs continued product development. Depending on the tool used, teams can gain insight into unforeseen issues with new software updates, track usage patterns by demographics such as age and location, and more. Leveraging this data, development teams can constantly maintain and update their app’s interface to encourage the most desirable user journeys through their apps. If sudden, irregular patterns emerge, such as a sharp decline in traffic that might indicate downtime, mobile app analytics software can automatically alert teams via notifications to ensure a rapid response.

Overall, mobile app analytics software gives teams an invaluable set of monitoring tools, data-gathering functions, and dashboards which allows them to manage their released applications in a way that reflects and responds to real user experiences. 

### What are the Common Features of Mobile App Analytics Software?

The following are some core features within mobile app analytics software:

**OS-based tracking:** Mobile app analytics tools need to be able to evaluate app performance based on the mobile operating system (OS) the app is running on. iOS and Android are the biggest players in mobile OS, but they are not the only platforms that mobile apps can run on. Some mobile app analytics solutions will also track the device type running an OS, accounting for other niche or proprietary systems and the respective OS version, for trending and further data analysis.

**Session analytics:** The most basic mobile app analytics tool feature, session analytics, informs teams on the basics of how a user’s time is spent in an app. How long the app was used, wherein the app users went, and the kinds of activities they performed with the app are all valuable pieces of information that every company will want to know about their user audience.

**Regional analytics:** Understanding where, geographically, users are accessing an application can give companies unique insights into their user base. This type of data can enable more effective targeted advertising, and it can generate particularly interesting insights and trends when combined with other usage data like carrier, device, and time spent using the app.

**Date filtering:** Understanding usage data in the context of timeframes can lead to beneficial insights for one’s business. Aside from the more obvious analysis of app intelligence—for example, understanding how bug fixes affect rates of usership—businesses can garner more subtle insights, such as how usership changes after implementing subtle user interface updates or backend performance overhauls.

**Audience analytics:** Is the application free, or does it require a one-time purchase? Does the application have paid features? Understanding how free and paid audience members interact with an app can give teams better insight into how the price of their application affects the way users interact with the app in their day to day.

**Market trends:** It is as important to understand how a company’s apps compare to other apps on the market as it is to understand the users’ in-app activity. For an application to compete, the business needs to understand exactly what it is competing against. Mobile app analytics tools should provide market intelligence so that a business can always understand how its apps are performing in context with the market as a whole.

**Reporting:** As with any analytics tool, reporting is a powerful way of consolidating key information into an easily digestible format. Mobile app analytics tools should be able to turn out reports regarding any data factor it tracks, allowing companies to get summaries of any possible data they might find to be important.

**Data visualization:** This works similarly to the reporting functionality of other analytics tools. Data visualization—the process of turning raw data into charts, graphs, and other forms of visual representations—is a perfect at-a-glance representation of an app’s users, functions, and success. Data visualizations can be highly valuable for revealing trends in data that might otherwise be lost under the sheer volume that is captured by a mobile app analytics tool.

**Code performance analysis:** Occurrences that negatively affect the user experience might originate from the application’s code. Some mobile app analytics tools will track performance down to the code level, which can reveal any code segments that are performing suboptimally.

**Network filtering:** Understanding users’ networks can help lead to a better overall user experience. WiFi and carrier networks each have their connection strengths and consistencies, and some mobile app analytics tools will allow the filtering of performance data based on the method of network connection or other distinguishing network-adjacent traits like carrier name or region.

Other Features of Mobile App Analytics Tools: [Heat maps](https://www.g2.com/categories/mobile-app-analytics/f/heat-maps), [Session replay](https://www.g2.com/categories/mobile-app-analytics/f/session-replay)

### What are the Benefits of Mobile App Analytics Software?

**Usage insights:** What pages get the most traffic? What about the least? How often do users buy after putting an item in the app’s cart? What page do users bounce (leave the app) from the most? How much time do users spend in the app? These questions and more can all be answered with mobile app analytics solutions. Mobile app analytics tools focus on allowing businesses to leverage usage data into data-driven insights, helping them make better decisions about the app’s future direction and build.

**Carrier and device insights:** The impact that certain carriers, devices, and operating systems can have on an app’s functionality and overall success tends to be overlooked. Mobile app analytics tools can offer insights into these factors. Such insights can help expose potential incompatibilities an app might have with the targeted user demographic. Armed with that information, developers can update the app to better fit its users’ preferences.

**Performance insights:** While mobile app analytics software might not provide log outputs comparable to those of software testing tools, companies can discern other functional issues from their data. Notice a page or feature is rarely used? Maybe a disproportionate number of app closures after the loading of a specific app page? These might be indicators that something is not functioning properly on those pages and can inform developers to reexamine that build.

### Who Uses Mobile App Analytics Software?

Mobile app analytics tools can provide significant, valuable insights for a business. While different teams might find value in different elements of this software, the following list rounds up the most common team members who would most regularly interact with mobile app analytics tools.

**Product managers:** These users find value in mobile app analytics tools’ application quality of life (QoL) tracking. Changes in application QoL affect application usage and performance. The high-level insights drawn from mobile app analytics tools can help create a more well-informed product direction and improve the overall quality of an application.

**Data analysts:** Data analysts should find significant value in mobile app analytics tools. The volume of data at their disposal allows data analysts to craft in-depth insights around numerous aspects of an application’s performance. Additionally, the in-software visualization and filtering features can help clarify the mass of data points that mobile app analytics generate.

**Application developers:** Using mobile app analytics tools, application developers can specifically target application workflows for optimization or upkeep based on data. In-depth analytics around user interactions, region and network data, and code performance can be extremely valuable toward improving an application’s build and client-side operation.

**Marketing teams:** Marketing teams can take the information collected by mobile app analytics tools and turn them into more effective targeted marketing campaigns. While some of the more technical in-app performance data might not be as useful to these teams, marketers can lean on invaluable resources like demographic, regional, and carrier data as they move toward a more well-informed marketing campaign.

#### Software Related to Mobile App Analytics Software

Related solutions that can be used together with Mobile App Analytics Software include:

[Digital analytics software](https://www.g2.com/categories/digital-analytics) **:** Digital analytics software performs many of the same functions that mobile app analytics solutions do but specifically focused on website traffic and web page activity. Combining these two software resources can give businesses a more complete look at how customers interact with their digital offerings.

[Mobile app optimization software](https://www.g2.com/categories/mobile-app-optimization) **:** Focusing more on user interaction with an application rather than user habits, mobile app optimization software helps companies better solicit the most advantageous user interactions with an application. Mobile app optimization tools focus on the most and least used aspects of an app, explore trends in app usage, and help turn that data into actionable insights.

### Challenges with Mobile App Analytics Software

Software solutions can come with their own set of challenges. 

**Overtracking:** Overtracking can be a real issue for businesses. Because mobile app analytics solutions offer the ability to track so many aspects of an app’s existence, it is incredibly tempting to try to track all of it. Companies need to be sure to track and analyze what is important for their app’s success, and this may differ from company to company. For example, mobile video game app companies will want to track different data points than a retailer might for their store’s mobile app. If a business cannot fight the temptation to track every little aspect, it is really easy to get lost in the data and, in turn, the data will end up polluting its analysis with nonfactors.

**Device attribution:** Mobile devices, as a hardware archetype, are composed of a massive collection of device manufacturers, data carriers, and operating system variations. For a mobile app analytics solution to be truly effective, it has to be able to analyze application events in context with the hardware and software the application is run on. Failure to properly capture these details could mean missing out on version, hardware, or carrier-influenced problems, leading to increased time in troubleshooting issues.

**Data security:** As mentioned above, a hot topic with app analytics is the extent to which user data is tracked and secured. Because of how much data can be acquired about users with app analytics tools, data security and data privacy are genuine and valid concerns. When using a mobile app analytics tool, businesses should also be investing in data security solutions.

### How to Buy Mobile App Analytics Software

G2’s reviews from authentic software buyers can serve as a great anchor point for any company ready to start the search for a mobile app analytics solution. With that in mind, there are a few important criteria to consider when looking for the right tool.

**Features:** Different mobile app analytics software tools can have quite different feature sets. One solution might focus on highly detailed user journeys while another may be able to provide insight into the device models an app’s audience is using. The best fit solution will vary depending on the data that an organization finds most valuable. Authentic G2 reviews made by peers from similar companies can shed light on these factors. A prioritized list of the business’ most desired features enables the software selection team to move forward with a clear idea of what to look for.

**Security:** Collecting user data is a highly sensitive undertaking that requires constantly up-to-date security and compliance. When searching for a mobile app analytics solution, companies should ensure that the software they’d like to use has a verified history of compliance and high-security standards to protect user data. In some cases, separate data security solutions are preferred to help ensure security compliance and privacy.