What I like best about Skai is the way it brings search, social, and retail media together into a single platform, giving a consistent view of performance and allowing us to manage campaigns more efficiently across channels. The automation and optimisation tools save time on execution, while the reporting makes it easier to demonstrate ROI and compare investment impact side by side. Review collected by and hosted on G2.com.

Skai’s main drawback for us is that, beyond search/social, the retail-media coverage feels uneven: data can lag, feature parity varies by retailer (notably around Amazon DSP and newer formats), and some automations are a bit of a black box. The UI is powerful but heavy to configure—budget groups, reporting and rules need careful setup to avoid noisy alerts or duplicated logic. And because cross-channel views lean on platform-reported metrics, proving incrementality and reallocating spend with confidence still requires offline analysis, which slows decision-making. Review collected by and hosted on G2.com.

I like the new tools that make my job easier. I regularly use automated actions, portfolios, and competitor insights. I keep in contact with rep to learn more about the platform and how I can make my job easier. Review collected by and hosted on G2.com.

Nothing comes to mind. SKAI tries to continuously improve and welcome feedback on how they can improve. Review collected by and hosted on G2.com.

Skai's UI is very intuitive and I love the customer service we receive. Skai is continually making updates and shifting to keep current with the changing digital landscape. Review collected by and hosted on G2.com.

Would love more information when a report fails. Sometimes I just get "Failed". Review collected by and hosted on G2.com.

It is very fast and reliable for adjusting bidding, finding actionable insights and managing accounts with ease Review collected by and hosted on G2.com.

Could be better for shopping reporting/PMAX adjustments/keeping up to date with shopping related campaign changes. Review collected by and hosted on G2.com.

Skai has simplified our budget management workflows almost to the point of 'set and forget' on all but the most complex accounts. We've seen increased efficiency in budget management and lift in precision of flight pacing and targets. Review collected by and hosted on G2.com.

The learning curve for certain modules and ease of migration of existing framework implementation. E.g. I'm a GAds script heavy user and while the bulk translate well to Skai's "Filtered View + Action" automation model, I just need more time to create all said views and actions. This ultimately boils down to me not dedicating more time to making the most of what Skai offers. A Skai View Library or even user marketplace would be awesome. Review collected by and hosted on G2.com.

It allows for the integration of all advertising activity data across retail, social and search channels, in order to manage spend more efficiently.

Its ability to create automatic rules to optimise results, perform audits, configure highly visual dashboards for tracking, etc.

Especially for Amazon campaigns, it allows us to view and report all historical data from the campaign view, and optimise between different accounts with the same objective, unlike the AMS platform itself.

In addition, their accounts are super, they support us to facilitates the resolution of doubts with the interface to improve our management and results of our activity.

Skai tries to adapt to the enviroment, therefore is under constant development and new features and functionalities are added frequently. Review collected by and hosted on G2.com.

Nothing, we are very happy with the platform and whenever we have had a problem or limitation, the team has always been available to help us solve it or even ask for new developments from their technical team. Review collected by and hosted on G2.com.

The ease of reporting data, applying automatic rules and actions or highlighting dimensions to focus on the priorities and objectives of the search engine. Review collected by and hosted on G2.com.

Nothing. So far I really like the tool and I have no complaints. I am learning more about skai and every step improves my management with Amazon. Review collected by and hosted on G2.com.

Skai brings consistent analytical and bulk editing power to my workflow. This is especially useful since effort needs to be spread across many channels, each with a different interface and capabilities. By putting everything behind a single, powerful tool, Skai makes it possible to perform bulk changes and analyses quickly. Review collected by and hosted on G2.com.

My team has always found the inability to save lookback comparisons limiting. Being unable to save these settings means we need to reconfigure our lookback comparison whenever an analysis begins. Additionally, the API connection can sometimes have problems that temporarily make the platform unreliable, though this is very rare. Review collected by and hosted on G2.com.

It's best when I want to make bulk changes! It gives me easier access than the native platforms per se. Review collected by and hosted on G2.com.

I wish it looked slightly better! Visually it could look cooler as the tool is pretty cool! Review collected by and hosted on G2.com.

Skai makes some functions very simple and easy. The workflow is something that has to be learned but once that is mastered it is very simple to reiterate and work fast. Review collected by and hosted on G2.com.

Creative updates and/or changes are a bit more challenging. There are intricacies that have to be learned as there are some limitations on what can be done and how. Review collected by and hosted on G2.com.