Ease of use for client reporting and overall visibility. A strong number of connections and integrations with marketing platforms. Customer service and responsiveness.

News features that were added, especially the customization

Agency Analytics is the most straightforward reporting platform that I've ever used, which is perfect if you don't have a FTE that can support managing connectors, custom datasets, metrics, and creating templates. It's easier to maintain than other platforms like DOMO or even going through a Power My Analytics route. Their pricing is also very reasonable, so you can save yourself hours and hours compared to trying to use a free solution like Looker Studio. Out of the box connection is fast once you auth your accounts. We have hundreds of automated reports that go out on a schedule and it handles them accurately and efficiently. It has a wide variety of the most popular connectors, and with the recent introduction of the MCP to Claude, we've managed to make the platform even more useful when it comes to analyzing real-time performance and reporting. Again, this saves us hours of manual work each month. Their customer service is also top-notch. I have received near-instant support with every issue I encounter and they've always had a fix if it was within their power, and not an API limitation.