Best Customer Data Platforms (CDP) with Data Capabilities

How Many Customer Data Platforms (CDP) Products Does G2 Track?

Total Products under this Category: 392

Category Stats (Nov 2026)

  • Average Rating: 4.47/5 (↑0.01 vs Oct 2026) The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Splio (+1.82%) - Among all products in this category, Splio recorded the largest rating increase compared to last month

Last updated: November 01, 2026

How Does G2 Rank Customer Data Platforms (CDP) Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 32,600+ Authentic Reviews
  • 392+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Customer Data Platforms (CDP)

G2 Grid® for Customer Data Platforms (CDP) plotting products by satisfaction and market presence

Highlighted products: Data 360 (formerly Salesforce Data Cloud), Insider One, Bloomreach, Brevo, Customer.io, Klaviyo, Tealium, and MoEngage.

Underlying data: [Grid® JSON](https://www.g2.com/categories/customer-data-platform-cdp/grids.json?focus%5B%5D=data-360-formerly-salesforce-data-cloud&focus%5B%5D=insider-one&focus%5B%5D=bloomreach-bloomreach&focus%5B%5D=brevo-brevo&focus%5B%5D=customer-io&focus%5B%5D=klaviyo&focus%5B%5D=tealium-2026-08-12&focus%5B%5D=moengage)

Data 360 (formerly Salesforce Data Cloud)

Data 360 is the system of context for the Agentic Enterprise. Natively built on the Salesforce platform, it connects every source of data you have—from data lakes to warehouses—creating a unified view of your business that your teams and AI agents can act on. And with Zero Copy capabilities, you get all of this without the cost or complexity of moving a single byte of data. Instead of relying on outdated information, your employees and AI agents operate from a complete, real-time understanding of your business exactly when it’s needed. This allows you to immediately personalize every customer experience, unlock connected journeys, and power smarter AI agents grounded in trusted business context. Data 360 activates your trusted context across every surface and every agent in your enterprise—wherever the work happens.

Average Rating: 4.2/5.0

Total Reviews: 748

How Do G2 Users Rate Data 360 (formerly Salesforce Data Cloud)?

  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 9.1/10)
  • Predictive Modeling: 8.7/10 (Category avg: 8.0/10)
  • Data Enrichment: 9.1/10 (Category avg: 8.7/10)
  • Expandability: 9.3/10 (Category avg: 8.6/10)

Who Is the Company Behind Data 360 (formerly Salesforce Data Cloud)?

  • Seller: Salesforce
  • Company Website:
  • Year Founded: 1999
  • HQ Location: San Francisco, CA
  • LinkedIn® Page: www.linkedin.com
    89,711 employees on LinkedIn®
  • Ownership: NYSE:CRM

Who Uses This Product?

  • Who Uses This: Salesforce Developer, Salesforce Administrator
  • Top Industries: Information Technology and Services, Financial Services
  • Company Size: 40% Medium, 35% Large

What Do G2 Reviewers Say About Data 360 (formerly Salesforce Data Cloud)?

AI-generated summary from verified user reviews

Pros
  • Users value the ability to unify fragmented customer data, enhancing personalization and insights across multiple channels.
  • Users find the intuitive interface of Data 360 easy to navigate, enhancing their data management experience significantly.
  • Users value the easy integration of Data 360, which unifies customer data for seamless and personalized experiences.
  • Users appreciate the unification of data from various sources for creating a comprehensive view of customers.
  • Users appreciate the seamless integration of Data 360, which unifies customer data for improved insights and decisions.
Cons
  • Users find the steep learning curve of Data 360 challenging, requiring significant planning and technical resources for setup.
  • Users find the pricing model confusing, making it difficult to accurately estimate costs and credit consumption.
  • Users find the difficult learning curve of Data 360 challenging, requiring significant technical knowledge for effective setup.
  • Users find the complex setup process of Data 360 challenging, requiring significant expertise for effective utilization.
  • Users find the complex setup process of Data 360 intimidating, requiring significant technical expertise to navigate effectively.

What Are Recent G2 Reviews of Data 360 (formerly Salesforce Data Cloud)?

What Are G2 Users Discussing About Data 360 (formerly Salesforce Data Cloud)?

Hightouch

Hightouch is the leading data and Agentic Marketing Platform for modern marketing teams. Trusted by brands like Domino’s, Autotrader, cars.com, Superhuman (formerly Grammarly), and PetSmart, Hightouch helps marketers deliver personalized experiences, optimize performance, and move faster with data and AI. With Hightouch, business users can drive revenue, grow brand awareness, and maximize ROI without relying on engineering. Hightouch’s Composable Customer Data Platform (CDP), named a Leader in the 2026 Gartner® Magic Quadrant™ for Customer Data Platforms, collects behavioral data, resolves identities into unified Customer 360 profiles, builds audiences, syncs to 300+ destinations (including leading ad platforms), and measures campaign impact—directly from your cloud data warehouse. On top of this foundation, Hightouch’s Agentic Marketing Platform uses your complete data and all of the context from your marketing and advertising tools to power true end-to-end lifecycle and performance marketing across paid and owned channels. Purpose-built agents help you go from analyzing campaign performance, to ideating new campaigns, to generating creative, to building segments and cross-channel journeys, to activating audiences and optimization signals back into your ad platforms and downstream tools—often in minutes instead of weeks. Hightouch is built for security, compliance, and scale. Your data stays in your environment—Hightouch never becomes a system of record—and the platform meets SOC 2 Type II, HIPAA, ISO-27001, GDPR, CCPA, and Privacy Shield standards, so even the most regulated organizations can confidently use customer data to power marketing. This approach gives global teams a single, trusted foundation for activation while preserving strong governance, clear audit trails, and regional data residency requirements.

Average Rating: 4.6/5.0

Total Reviews: 424

How Do G2 Users Rate Hightouch?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 9.1/10)
  • Predictive Modeling: 7.3/10 (Category avg: 8.0/10)
  • Data Enrichment: 8.8/10 (Category avg: 8.7/10)
  • Expandability: 8.7/10 (Category avg: 8.6/10)

Who Is the Company Behind Hightouch?

  • Seller: Hightouch
  • Company Website:
  • Year Founded: 2021
  • HQ Location: San Francisco, US
  • LinkedIn® Page: www.linkedin.com
    636 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Data Engineer, Software Engineer
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 60% Medium, 27% Small

What Do G2 Reviewers Say About Hightouch?

AI-generated summary from verified user reviews

Pros
  • Users commend Hightouch for its ease of use, ensuring a smooth and intuitive setup experience for new users.
  • Users highlight the easy integration with Hightouch, appreciating its smooth setup and clear guidance for onboarding.
  • Users commend the responsive customer support of Hightouch, enhancing integration processes and addressing issues promptly.
  • Users appreciate the easy integrations of Hightouch, highlighting its smooth setup and intuitive user experience for developers.
  • Users find the easy setup of Hightouch intuitive, allowing rapid integration and smooth onboarding for effective data activation.
Cons
  • Users find Hightouch expensive, especially for larger organizations, leading to concerns about affordability and value.
  • Users express concerns about high pricing issues with Hightouch, particularly regarding affordability and unexpected changes to plans.
  • Users report integration issues with Hightouch, especially regarding sync times and advanced transformations requiring workarounds.
  • Users experience slow performance with Hightouch, particularly during larger data pulls, affecting usability significantly.
  • Users face syncing issues with prolonged job times and insufficient scheduling options affecting efficiency and effectiveness.

What Are Recent G2 Reviews of Hightouch?

What Are G2 Users Discussing About Hightouch?

Zeotap CDP

Zeotap is the AI-powered Customer Data Platform that helps enterprises unlock the true value of their customer data - faster, smarter, and with enterprise-grade precision. With plug-and-play connectors and a flexible, modular design, Zeotap integrates effortlessly into existing ecosystems, delivering 3x faster time-to-value than traditional CDPs. Trusted by leading global brands, Zeotap combines the industry’s most advanced ID Extension and identity resolution with AI-powered orchestration - enabling unmatched match rates, smarter segmentation, and real-time activation. Designed for business teams and loved by IT, Zeotap makes it easy to unify, activate, and scale customer data - while staying fully compliant with global privacy regulations. Smarter data. Stronger outcomes. Built for business.

Average Rating: 4.4/5.0

Total Reviews: 52

How Do G2 Users Rate Zeotap CDP?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 9.1/10)
  • Predictive Modeling: 7.0/10 (Category avg: 8.0/10)
  • Data Enrichment: 8.6/10 (Category avg: 8.7/10)
  • Expandability: 8.1/10 (Category avg: 8.6/10)

Who Is the Company Behind Zeotap CDP?

  • Seller: Zeotap
  • Year Founded: 2014
  • HQ Location: Berlin, Berlin
  • LinkedIn® Page: www.linkedin.com
    161 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Consumer Goods
  • Company Size: 47% Large, 27% Small

What Do G2 Reviewers Say About Zeotap CDP?

AI-generated summary from verified user reviews

Pros
  • Users value the great support from the CSM team, enhancing their experience with Zeotap CDP.
  • Users find Zeotap CDP to be easy to use, appreciating its intuitive UI and helpful features for brand engagement.
  • Users value the privacy-first architecture of Zeotap CDP, ensuring compliance and enhancing customer trust in engagements.
  • Users value the effective user identification capabilities of Zeotap CDP, enhancing data matching while ensuring privacy compliance.
  • Users praise the great UI of Zeotap CDP for its ease of use and useful features.
Cons
  • Users express concerns about low match rates and insufficient insights into data ingestion failures with Zeotap CDP.
  • Users find the limited functionality of Zeotap CDP restrictive, especially regarding customer-level work and segment updates.
  • Users experience poor usability in Zeotap CDP, particularly regarding the user interface and data visualization challenges.
  • Users face challenges with data ingestion failures, lacking insights, and experience issues with some features' UX.
  • Users express frustration over the lack of insights on data ingestion failures affecting their experience with Zeotap CDP.

What Are Recent G2 Reviews of Zeotap CDP?

What Are G2 Users Discussing About Zeotap CDP?

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GrowthLoop

GrowthLoop is a composable customer data platform (CDP) that’s powered by agentic AI and the first-party data in your cloud data warehouse. Sitting natively on your cloud warehouse, GrowthLoop accelerates the marketing cycle by eliminating the need for SQL, data copies, and engineering requests. Working alongside AI agents, teams use GrowthLoop’s intuitive UI to create precise audiences and activate those audiences across omnichannel customer journeys, measuring and improving performance through always-on analysis and reinforcement-learning driven decisioning — all with zero data movement. With GrowthLoop’s proprietary Causal Context Graph, marketers build deep knowledge from campaign experiments. Every experiment, message variation, customer action, and outcome is logged in the graph and used alongside agentic AI to optimize the next campaign based on your core KPI. GrowthLoop empowers lifecycle and commerce media network teams to: -Build audiences directly from first-party data in their cloud (BigQuery, Snowflake, Databricks, etc.). -Bring together browsing behavior, purchase data, and more into a single identity profile in your cloud warehouse to improve audience precision, optimize match rates, and increase conversion. -Create campaign creative based on your brand guidelines or custom templates and develop messaging variations based on past campaign data logged in your Causal Context Graph. -Deploy omnichannel customer journeys across any destination, including GrowthLoop-native email and SMS channels. -Run experiments and A/B tests across all channels and content types. -Measure and track campaign performance and incremental lift through always-on analysis. -Leverage Composable AI Decisioning to continuously improve campaign decisions, and determine which actions actually change customer outcomes. GrowthLoop creates a closed-loop system, one that observes customer behavior, decides what to do next, executes across channels, measures the outcome, and gets smarter with every revolution of the loop. We call this “compound marketing.” Thousands of marketers at enterprises like Whirlpool, Gopuff, Costco, Fanatics, CHG Healthcare, and professional sports leagues rely on GrowthLoop to personalize every customer touchpoint, learn with every experiment, and drive rapidly compounding results.

Average Rating: 4.7/5.0

Total Reviews: 111

How Do G2 Users Rate GrowthLoop?

  • Has the product been a good partner in doing business?: 9.9/10 (Category avg: 9.1/10)
  • Predictive Modeling: 6.9/10 (Category avg: 8.0/10)
  • Data Enrichment: 8.4/10 (Category avg: 8.7/10)
  • Expandability: 8.8/10 (Category avg: 8.6/10)

Who Is the Company Behind GrowthLoop?

Who Uses This Product?

  • Top Industries: Sports, Marketing and Advertising
  • Company Size: 58% Large, 33% Medium

What Do G2 Reviewers Say About GrowthLoop?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the outstanding customer support from GrowthLoop, which guides and enhances their onboarding experience effectively.
  • Users enjoy the ease of use of GrowthLoop, making audience creation and campaign management quick and efficient.
  • Users commend GrowthLoop for its efficient audience creation, outstanding support, and seamless integration capabilities.
  • Users appreciate the easy integration of GrowthLoop, allowing quick setup and efficient data utilization across platforms.
  • Users praise GrowthLoop for its effective marketing personalization, enhancing audience segmentation and driving data-driven decisions swiftly.
Cons
  • Users experience slow performance with occasional lags that hinder workflows and delay dataset refreshing.
  • Users find the learning curve for setup challenging, needing clearer guidance and coordination for optimal use.
  • Users find the UI clunky at times, particularly when creating filters with complex logic in journeys.
  • Users find the limited data export options frustrating, complicating their workflow and requiring additional support.
  • Users face challenges with error reporting, as missing notifications can hinder filter functionality and affect performance.

What Are Recent G2 Reviews of GrowthLoop?

Adobe Real-Time CDP

Built on Adobe Experience Platform, Adobe Real-Time CDP harmonizes customer and account data across any source—from zero- to third-party data—and uses AI to intelligently build, manage, and activate audiences in real time. By transforming fragmented data into a foundation for relevant experiences, Real-Time CDP enables in-the-moment, privacy-conscious personalization helping B2C and B2B brands effectively engage with customers at every step of the lifecycle. Features include: Flexible connectivity: Activate customer data directly from your existing warehouse for real-time, personalized experiences without the need to move or copy underlying datasets. Create and enrich high-value audiences directly from your data warehouse and combine them with continuously ingested internal and external data sources. Unify comprehensive data sources: Securely ingest and unify zero-, first-, and cookieless third-party data, including insights from trusted second-party sources for in-the-moment engagement and personalization. Harmonized data: With Real-Time CDP, you can connect and normalize online, offline, and pseudonymous customer data to create unified B2B and B2C profiles and audiences in one platform. From this foundation, Real-Time CDP automatically denormalizes and materializes data optimized for real-time decisioning, personalization engagement with customers and prospects. Real-Time CDP provides standardized, cleaned and monitored data, harmonized profiles as well as self service tools and templates to help teams and agents act more quickly Intelligent audience management: Stand up and optimize campaigns with tools to create and segment audience and customer profiles in real time — all enriched with diverse data sources and powered with AI insights. This includes a centralized interface to create and manage audiences and insights complete with natural-language prompts. Deep, actionable insights into audience behaviors and campaign performance as well as enrichment from second and third party partner data for enhanced activation across channels f Data governance: confidentially manage data with data usage policies across teams ensuring that sensitive data is only used in appropriate ways that align with organizational policies and privacy regulations. Determine which users and teams can access specific types of data and actions, limiting risk and exposure Full funnel activation: reach new customers, deliver personalization engagement in real-time across every channel with in the moment experience activation at scale, and cross-channel journeys using pre-built and productized integrations.

Average Rating: 4.1/5.0

Total Reviews: 182

How Do G2 Users Rate Adobe Real-Time CDP?

  • Has the product been a good partner in doing business?: 8.6/10 (Category avg: 9.1/10)
  • Predictive Modeling: 8.3/10 (Category avg: 8.0/10)
  • Data Enrichment: 8.5/10 (Category avg: 8.7/10)
  • Expandability: 8.0/10 (Category avg: 8.6/10)

Who Is the Company Behind Adobe Real-Time CDP?

  • Seller: Adobe
  • Company Website:
  • Year Founded: 1982
  • HQ Location: San Jose, CA
  • LinkedIn® Page: www.linkedin.com
    42,975 employees on LinkedIn®
  • Ownership: NASDAQ:ADBE

Who Uses This Product?

  • Top Industries: Financial Services, Computer Software
  • Company Size: 32% Large, 32% Small

What Do G2 Reviewers Say About Adobe Real-Time CDP?

AI-generated summary from verified user reviews

Pros
  • Users value the easy-to-use interface of Adobe Real-Time CDP, enhancing their efficiency and decision-making with clear overviews.
  • Users value the personalization capabilities of Adobe Real-Time CDP, enhancing targeting and efficiency in their marketing efforts.
  • Users appreciate the centralized data management of Adobe Real-Time CDP, enhancing their marketing efforts through unified profiles and insights.
  • Users value the real-time data insights of Adobe Real-Time CDP, enhancing personalized marketing effectiveness and customer engagement.
  • Users value the seamless integration capabilities of Adobe Real-Time CDP, enhancing their martech stack for real-time data activation.
Cons
  • Users find the steep learning curve challenging, requiring considerable training and support for effective use of Adobe Real-Time CDP.
  • Users find the complex setup of Adobe Real-Time CDP challenging and costly, often requiring expert assistance.
  • Users find the difficult setup of Adobe Real-Time CDP challenging, requiring extensive support and time to master.
  • Users find Adobe Real-Time CDP expensive and complicated, especially for smaller businesses and new users.
  • Users find the steep learning curve of Adobe Real-Time CDP challenging, particularly for new users and small businesses.

What Are Recent G2 Reviews of Adobe Real-Time CDP?

SAS Customer Intelligence 360

SAS Customer Intelligence 360 is an AI-powered customer engagement platform that helps organizations connect customer data, decisions and delivery to create relevant, personalized experiences across every channel. The platform unifies audience management, customer journey orchestration, marketing decisioning, data activation and measurement in a single solution, enabling marketers to turn customer insights into real-time actions. Designed for marketing, customer experience and digital engagement teams, SAS Customer Intelligence 360 helps organizations build stronger customer relationships by delivering the right message, offer or experience at the right time. Marketers can create and activate audiences, orchestrate omnichannel customer journeys, manage communications across digital and offline channels, and optimize engagement using AI, analytics and real-time decisioning. Unlike traditional marketing clouds, SAS Customer Intelligence 360 uses a flexible hybrid data architecture that allows organizations to access and activate customer data where it resides, whether in the cloud, on premises or within existing MarTech solutions. This approach reduces data movement, simplifies integrations and helps organizations maximize the value of their existing technology investments. The platform provides marketers with a comprehensive view of customer behavior by combining online and offline interactions, digital activity, customer attributes and business data. Embedded AI, analytics and decision intelligence help organizations identify audiences, personalize engagement, determine next-best actions and continuously optimize customer experiences at scale. Whether modernizing legacy MarTech, enhancing an existing marketing ecosystem or pursuing a composable customer engagement strategy, organizations use SAS Customer Intelligence 360 to improve customer acquisition, retention, loyalty and lifetime value through more relevant and meaningful customer interactions.

Average Rating: 4.4/5.0

Total Reviews: 149

How Do G2 Users Rate SAS Customer Intelligence 360?

  • Has the product been a good partner in doing business?: 8.3/10 (Category avg: 9.1/10)
  • Predictive Modeling: 8.5/10 (Category avg: 8.0/10)
  • Data Enrichment: 8.8/10 (Category avg: 8.7/10)
  • Expandability: 8.6/10 (Category avg: 8.6/10)

Who Is the Company Behind SAS Customer Intelligence 360?

  • Seller: SAS Institute
  • Company Website:
  • Year Founded: 1976
  • HQ Location: Cary, NC
  • LinkedIn® Page: www.linkedin.com
    15,122 employees on LinkedIn®
  • Phone: 1-800-727-0025

Who Uses This Product?

  • Top Industries: Banking, Marketing and Advertising
  • Company Size: 45% Medium, 35% Large

What Do G2 Reviewers Say About SAS Customer Intelligence 360?

AI-generated summary from verified user reviews

Pros
  • Users highlight the ease of use of SAS Customer Intelligence 360, making it accessible for both specialists and marketers.
  • Users value the real-time journey orchestration of SAS Customer Intelligence 360, enhancing proactive services and unified customer views.
  • Users value the real-time personalization and insights from SAS Customer Intelligence 360, enhancing customer interactions significantly.
  • Users value the AI-driven customer journey optimization of SAS Customer Intelligence 360, enhancing customer understanding and decision-making.
  • Users value the AI-driven decisioning and campaign automation of SAS Customer Intelligence 360, enhancing marketing agility and effectiveness.
Cons
  • Users face a steep learning curve with SAS Customer Intelligence 360, requiring extensive training to master its capabilities.
  • Users find the cost and licensing complexity of SAS Customer Intelligence 360 burdensome, impacting budgeting and scaling efforts.
  • Users find integration issues with SAS Customer Intelligence 360, making it challenging to combine with other SAS products.
  • Users find the difficult setup of SAS Customer Intelligence 360 challenging, requiring extensive training for effective use.
  • Users find the complexity of SAS Customer Intelligence 360 overwhelming, necessitating extensive training and coordination for effective use.

What Are Recent G2 Reviews of SAS Customer Intelligence 360?

What Are G2 Users Discussing About SAS Customer Intelligence 360?

WebEngage

WebEngage is a full-stack Retention OS that simplifies customer engagement for 800+ brands across the globe. The platform enables businesses to build personalized and meaningful relationships with their users across various digital channels. With its comprehensive suite of tools and solutions, WebEngage empowers businesses to understand, engage, and retain customers effectively. - UNIFY CUSTOMER DATA: WebEngage enables businesses to consolidate customer data from various sources, providing real-time insights and allowing dynamic micro-segmentation for targeted campaigns based on specific customer attributes and behaviors. - MULTI-CHANNEL JOURNEYS: With WebEngage's intuitive drag-and-drop workflow builder, businesses can seamlessly design and automate multi-channel customer journeys, ensuring consistent and personalized experiences across channels such as email, SMS, push notifications, and more. - TARGETED CAMPAIGNS: WebEngage empowers businesses to automate personalized campaigns triggered by customer actions and predefined business events. This ensures timely and relevant communication to enhance customer engagement and conversion rates. - AI-DRIVEN PREDICTIVE MODELS: WebEngage Analytics dashboard empowers all metrics required to segment, engage and retain priority customers, churn to convert windows and ROI optimization,This allows businesses to focus their interventions and campaigns for maximum impact and better ROI. - 1:1 PERSONALIZATION: WebEngage enables businesses to deliver personalized experiences at scale. By incorporating user intent, preferences, and other relevant data, businesses can tailor their communications to each individual customer, fostering omni-channel customer engagement. What's more? WebEngage’s platform is quick and easy to integrate. Compatible with range of ESP and MSP, all it takes is a few hours from the tech team. Presence across the globe: With headquarters in India, WebEngage has expanded its operations globally with offices and presence in the Middle East & Africa region, Southeast Asia, and South America.

Average Rating: 4.5/5.0

Total Reviews: 759

How Do G2 Users Rate WebEngage?

  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 9.1/10)
  • Predictive Modeling: 7.8/10 (Category avg: 8.0/10)
  • Data Enrichment: 8.3/10 (Category avg: 8.7/10)
  • Expandability: 8.2/10 (Category avg: 8.6/10)

Who Is the Company Behind WebEngage?

  • Seller: WebEngage
  • Company Website:
  • Year Founded: 2011
  • HQ Location: Mumbai
  • LinkedIn® Page: www.linkedin.com
    364 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Product Manager, Digital Marketing Manager
  • Top Industries: Financial Services, Education Management
  • Company Size: 55% Medium, 27% Small

What Do G2 Reviewers Say About WebEngage?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of WebEngage, appreciating its smooth initial setup and effective tracking features.
  • Users value the helpful support of WebEngage, enhancing their experience with timely assistance and easy tracking.
  • Users value the effective journey creation tools in WebEngage, enhancing customer communication and optimizing conversion paths.
  • Users value the insightful analytics of WebEngage, facilitating effective communication and informed business decisions.
  • Users value the responsive customer support from WebEngage, appreciating quick resolutions and easy access to assistance.
Cons
  • Users find the learning curve steep with WebEngage, requiring technical knowledge for smooth feature usage and setup.
  • Users often experience slow performance with WebEngage, leading to delays and frustration during usage.
  • Users express concerns about the missing features in WebEngage, highlighting inefficiencies and lack of timely updates.
  • Users express disappointment with poor customer support, noting unavailability and slow responses during urgent technical issues.
  • Users find WebEngage time-consuming, particularly with slow loading times for segments and difficulty accessing saved templates.

What Are Recent G2 Reviews of WebEngage?

Ometria

Ometria is the first and only customer data experience platform (CDXP) built for retail brands. We're proud to help brands create marketing experiences their customers love every day. We believe that retail marketing teams perform best when they're given tools that are made for the job at hand. That's why Ometria is purpose-built with a laser focus on providing the most effective and efficient solution to today's retail challenges. With Al driven insights, segmentation capabilities, and a centralized dashboard, retail organizations have real-time access to valuable insights needed to create and deliver impactful and efficient campaigns, leading to stronger customer relationships and increased revenue. Forrester Consulting's TEI (Total Economic Impact) study found that our CDXP delivers: - 420% ROI over three years - 15% increase in CLTV - 18% increase in repurchase rate - 25% efficiency gains - < 6 month payback period We are proud to support best-in-class retail brands including Steve Madden, Sephora, Victoria Beckham, Fred Perry, Holt Renfrew and many more.

Average Rating: 4.7/5.0

Total Reviews: 40

How Do G2 Users Rate Ometria?

  • Has the product been a good partner in doing business?: 9.8/10 (Category avg: 9.1/10)
  • Predictive Modeling: 6.8/10 (Category avg: 8.0/10)
  • Data Enrichment: 7.8/10 (Category avg: 8.7/10)
  • Expandability: 8.2/10 (Category avg: 8.6/10)

Who Is the Company Behind Ometria?

  • Seller: Ometria
  • Year Founded: 2013
  • HQ Location: London, London
  • LinkedIn® Page: www.linkedin.com
    147 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Retail, Apparel & Fashion
  • Company Size: 59% Medium, 24% Large

What Do G2 Reviewers Say About Ometria?

AI-generated summary from verified user reviews

Pros
  • Users highlight the exceptional customer support, with a helpful team providing solutions and guidance on the platform.
  • Users value the exceptional customer engagement features of Ometria, enhancing their marketing strategies and campaign effectiveness.
  • Users value the insightful analytics and predictive tools of Ometria, enhancing their email marketing effectiveness.
  • Users value the great analytics and predictive insights of Ometria, aiding in effective marketing strategies and customer engagement.
  • Users value Ometria's advanced analytics expertise, enabling effective customer segmentation and personalized marketing strategies.
Cons
  • Users find Ometria's steep learning curve challenging, complicating their ability to utilize its full capabilities effectively.
  • Users note limited features in Ometria compared to other platforms, impacting usability and efficiency in operations.
  • Users find the time-consuming setup and reporting processes of Ometria challenging and less efficient than desired.
  • Users find Ometria's complexity challenging, affecting usability and leading to delays in support and feature adoption.
  • Users find the complex reporting feature of Ometria overwhelming, leading to confusion and inefficient data management.

What Are Recent G2 Reviews of Ometria?

What Are G2 Users Discussing About Ometria?

Revotas

Revotas is an insights-led customer experience platform trusted by over 1,000 global consumer brands such as Miele, Beşiktaş, Little Caesars, Toyota, Elite World Hotels and more. Digital-first and Enterprise brands from 20+ countries use Revotas to power digital marketing experiences for over 1 billion customers monthly and send 2.2 billion messages daily.   Revotas was recognized as a High Performer in G2 Winter 2024. Revotas has also recognized in four categories that include Customer Data Platform, E-commerce Personalization, Marketing Automation, Personalization. Product Description:   Customer Data Platform Revotas’s Customer Data Platform (CDP) is a specialized type of software designed to help businesses collect, consolidate, and manage customer data from various sources, and make this data accessible for marketing and customer engagement purposes. Revotas is a critical tool for businesses looking to deliver more personalized and effective marketing campaigns, as well as improve customer experiences.     Customer Engagement Platform Revotas based on artificial intelligence (AI) is a system that uses AI and machine learning technologies to enhance and optimize various aspects of email communication. Revotas can categorize and prioritize emails for users. It can identify important emails, filter out spam, and sort messages into different folders or categories. Automation Platform Revotas’ Marketing Automation Platform is a software solution designed to streamline, automate, and measure marketing tasks and workflows, allowing businesses to more effectively market their products and services to their target audiences.

Average Rating: 4.8/5.0

Total Reviews: 58

How Do G2 Users Rate Revotas?

  • Has the product been a good partner in doing business?: 9.8/10 (Category avg: 9.1/10)
  • Predictive Modeling: 9.9/10 (Category avg: 8.0/10)
  • Data Enrichment: 10.0/10 (Category avg: 8.7/10)
  • Expandability: 9.9/10 (Category avg: 8.6/10)

Who Is the Company Behind Revotas?

  • Seller: Revotas
  • Year Founded: 2009
  • HQ Location: Boston, MA
  • LinkedIn® Page: www.linkedin.com
    42 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Textiles
  • Company Size: 53% Medium, 47% Small

What Do G2 Reviewers Say About Revotas?

AI-generated summary from verified user reviews

Pros
  • Users value the responsive and helpful customer support team of Revotas, enhancing their overall experience and efficiency.
  • Users find Revotas to be flexible and easy to use, enhancing their marketing workflow and support experience.
  • Users highlight the helpfulness and competence of Revotas' staff, enhancing their overall experience and productivity.
  • Users value the quick and reliable customer engagement from Revotas, enhancing their marketing content production effectively.
  • Users value the easy implementation of Revotas, benefiting from smooth integration and enhanced personalization capabilities.
Cons
  • Users find the complex reporting screens challenging initially, though functionality improves with familiarity over time.
  • Users find occasional dashboard issues that necessitate adjustment, suggesting a desire for a more intuitive interface.
  • Users feel there is an inadequate reporting feature, indicating a need for better integration and service options.
  • Users find the learning curve challenging, needing time to adapt to reporting screens before full functionality is achieved.
  • Users find the learning difficulty a challenge due to some reporting screens being less intuitive for newcomers.

What Are Recent G2 Reviews of Revotas?

SAP Customer Data Platform

SAP Customer Data Platform (CDP) is an enterprise-grade, cloud-native data management platform designed to unify customer data scattered across the front office (marketing, sales) and the back office (ERP, supply chain). By integrating transactional and operational data from SAP S/4HANA with interaction data, CDP creates a single, unified, and real-time customer profile. This provides a 360-degree view and allows organizations to segment audiences, fuel hyper-personalized marketing and sales engagements across all touchpoints, and, critically, ensure compliance with global data privacy regulations like GDPR and CCPA.

Average Rating: 4.4/5.0

Total Reviews: 50

How Do G2 Users Rate SAP Customer Data Platform?

  • Has the product been a good partner in doing business?: 9.1/10 (Category avg: 9.1/10)
  • Predictive Modeling: 9.1/10 (Category avg: 8.0/10)
  • Data Enrichment: 9.3/10 (Category avg: 8.7/10)
  • Expandability: 9.1/10 (Category avg: 8.6/10)

Who Is the Company Behind SAP Customer Data Platform?

  • Seller: SAP
  • Year Founded: 1972
  • HQ Location: Walldorf
  • LinkedIn® Page: www.linkedin.com
    149,349 employees on LinkedIn®
  • Ownership: NYSE:SAP
  • Phone: +1 (800) 872-1727

Who Uses This Product?

  • Top Industries: Information Technology and Services, Computer Software
  • Company Size: 50% Large, 39% Medium

What Do G2 Reviewers Say About SAP Customer Data Platform?

AI-generated summary from verified user reviews

Pros
  • Users value the extensive analytics capabilities of SAP Customer Data Platform for in-depth data insights.
  • Users value the seamless omni-channel integration of SAP Customer Data Platform, enhancing personalized customer engagement across various channels.
  • Users find the ease of use of SAP Customer Data Platform improves significantly with experience and practice.
  • Users value the seamless omni-channel integration of SAP Customer Data Platform, enhancing customer engagement and satisfaction.
  • Users find the platform to be simple and user-friendly after initial learning, enhancing their overall experience.
Cons
  • Users find the complex setup of SAP Customer Data Platform challenging, needing significant IT expertise and resources.
  • Users find the implementation costs of SAP Customer Data Platform to be particularly high, straining budgets.
  • Users find the high licensing costs of SAP Customer Data Platform to be a significant barrier to implementation and maintenance.
  • Users find that integration issues with existing systems are complex, requiring expertise and significant resources.
  • Users note the limited features of SAP Customer Data Platform, which can impact usability and familiarity.

What Are Recent G2 Reviews of SAP Customer Data Platform?

What Are G2 Users Discussing About SAP Customer Data Platform?

D&B Rev.Up ABX

D&B Rev.Up ABX is an open RevTech platform designed to help marketing and sales teams grown revenue by consolidating accounts, contacts, campaigns, and sales plays. With D&B Rev.Up ABX, you get the power to: •Learn: with a full view of buyers and customers, better understand their behavior, their journeys, and when they're likely to buy •Target: With AI-driven insights, prioritize the audiences most likely to buy - or customers at risk of leaving •Engage: Turn on and run personalized, data-backed campaigns in the channels where your buyers and customers are most likely to respond •Win: Uncover all of the points in your buyers' journeys where they're likely to engage to help your team reach them at the right times - and get through the door first

Average Rating: 4.4/5.0

Total Reviews: 108

How Do G2 Users Rate D&B Rev.Up ABX?

  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.1/10)
  • Predictive Modeling: 8.3/10 (Category avg: 8.0/10)
  • Data Enrichment: 9.4/10 (Category avg: 8.7/10)
  • Expandability: 8.9/10 (Category avg: 8.6/10)

Who Is the Company Behind D&B Rev.Up ABX?

  • Seller: Dun & Bradstreet
  • HQ Location: Jacksonville, FL
  • LinkedIn® Page: www.linkedin.com
    5,735 employees on LinkedIn®
  • Ownership: NYSE: DNB
  • Total Revenue (USD mm): $1,738

Who Uses This Product?

  • Top Industries: Information Technology and Services, Computer Software
  • Company Size: 41% Medium, 32% Small

What Do G2 Reviewers Say About D&B Rev.Up ABX?

AI-generated summary from verified user reviews

Pros
  • Users value the comprehensive analytics of D&B Rev.Up ABX, enhancing targeting and insights for marketing strategies.
  • Users value the effective audience targeting capabilities of D&B Rev.Up ABX, enhancing marketing personalization and campaign success.
  • Users value the data accuracy of D&B Rev.Up ABX, enhancing their marketing effectiveness through reliable insights.
  • Users value the rich business insights from D&B Rev.Up ABX, enhancing targeting and personalization in marketing efforts.
  • Users value the effective targeting capabilities of D&B Rev.Up ABX, enhancing personalized marketing efforts through rich data insights.
Cons
  • Users face slow performance issues, lacking real-time insights and engagement tracking, impacting marketing efficiency and user monitoring.
  • Users express concerns over integration issues that hinder real-time insights and automated workflows, affecting usability.
  • Users find the learning curve challenging, especially those without prior experience in account-based marketing.
  • Users often face a difficult learning curve with D&B Rev.Up ABX, making it challenging for new users to adapt.
  • Users find automation difficult as the tool lacks real-time insights and tracking, limiting effective engagement monitoring.

What Are Recent G2 Reviews of D&B Rev.Up ABX?

What Are G2 Users Discussing About D&B Rev.Up ABX?

Twilio Segment

Twilio Segment is the world’s leading Customer Data Platform (CDP). Our platform provides companies with the data foundation that they need to put their customers at the heart of every decision. Using Segment, companies can collect, unify and route their customer data into any system where it’s needed to better understand their customers and create seamless, compelling experiences in real-time. Thousands of companies, including Intuit, FOX, Instacart, and Levi’s use Segment to make real-time decisions, accelerate growth and deliver world-class customer experiences. For more information, visit https://segment.com.

Average Rating: 4.5/5.0

Total Reviews: 556

How Do G2 Users Rate Twilio Segment?

  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 9.1/10)
  • Predictive Modeling: 6.9/10 (Category avg: 8.0/10)
  • Data Enrichment: 8.5/10 (Category avg: 8.7/10)
  • Expandability: 8.7/10 (Category avg: 8.6/10)

Who Is the Company Behind Twilio Segment?

  • Seller: Twilio
  • Year Founded: 2008
  • HQ Location: San Francisco, CA
  • LinkedIn® Page: www.linkedin.com
    7,801 employees on LinkedIn®
  • Ownership: NYSE: TWLO
  • Total Revenue (USD mm): $1,761

Who Uses This Product?

  • Who Uses This: Product Manager, Software Engineer
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 47% Medium, 42% Small

What Do G2 Reviewers Say About Twilio Segment?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Twilio Segment, enjoying simple integrations and straightforward setup for data management.
  • Users appreciate the easy integration of Twilio Segment, enabling quick connections to multiple data sources without engineering.
  • Users appreciate the easy integrations of Twilio Segment, enabling seamless data connections across various platforms without engineering effort.
  • Users appreciate the easy setup of Twilio Segment, making integration and data collection seamless and efficient.
  • Users praise the easy integration capabilities of Twilio Segment, enabling seamless data flow across platforms without engineering effort.
Cons
  • Users find Twilio Segment too expensive, especially for initial implementation and long-term operational costs.
  • Users find the high pricing of Twilio Segment challenging, making it less accessible for various needs and implementations.
  • Users struggle with a high learning curve for implementation, leading to challenges and costly mistakes long-term.
  • Users face poor customer support, which, coupled with implementation challenges, leads to frustration and dissatisfaction with Segment.
  • Users are frustrated with the poor interface design of Twilio Segment, which complicates functionality and reporting.

What Are Recent G2 Reviews of Twilio Segment?

What Are G2 Users Discussing About Twilio Segment?

Openprise

Openprise is the AI and data platform for modern go-to-market teams. We help GTM teams turn AI and data investments into measurable revenue growth by cleaning, enriching, and connecting GTM data, automating core go-to-market processes, and putting AI to work across the funnel. With Openprise, Marketing, Growth, Sales, and Ops create more pipeline, increase productivity, and scale growth faster. Teams build sharper audiences, launch campaigns sooner, match and route demand accurately, give sellers stronger account context, and move more AI use cases from pilot to production on a connected, governed foundation. Capabilities include data enrichment and acquistion, cleansing and standardization, deduplication, list loading, lead-to-account matching, routing, segmentation, scoring, and AI-ready execution across CRM, MAP, and the broader GTM stack. Fortune 500 companies and high-growth enterprises rely on Openprise to get more from their technology, data, and AI.

Average Rating: 4.9/5.0

Total Reviews: 63

How Do G2 Users Rate Openprise?

  • Has the product been a good partner in doing business?: 9.8/10 (Category avg: 9.1/10)
  • Predictive Modeling: 8.3/10 (Category avg: 8.0/10)
  • Data Enrichment: 9.8/10 (Category avg: 8.7/10)
  • Expandability: 10.0/10 (Category avg: 8.6/10)

Who Is the Company Behind Openprise?

  • Seller: Openprise
  • Year Founded: 2014
  • HQ Location: San Mateo, US
  • LinkedIn® Page: www.linkedin.com
    126 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 59% Large, 34% Medium

What Do G2 Reviewers Say About Openprise?

AI-generated summary from verified user reviews

Pros
  • Users value the booking efficiency of Openprise, benefiting from robust databases and flexible lead routing options.
  • Users value the strong database and storage capabilities of Openprise, enhancing their lead routing strategies effectively.
  • Users value the strong database and storage capabilities of Openprise, enabling sophisticated lead routing options.
  • Users value the flexibility of Openprise, enabling complex lead routing tailored to their needs.
  • Users commend the strong database and flexible lead routing options of Openprise, enhancing their lead generation processes.
Cons
  • Users find poor navigation in Openprise frustrating, indicating a need for improved UI for easier configuration.

What Are Recent G2 Reviews of Openprise?

What Are G2 Users Discussing About Openprise?

Rokt mParticle

Rokt mParticle is an enterprise customer data platform (CDP), a Performance Engine that turns customer data into audiences, actions, and measurable growth. It combines a trusted hybrid data foundation with agentic and predictive intelligence so marketers can make smarter decisions, move from strategy to activation faster, and drive stronger outcomes. Across paid media and lifecycle marketing, teams use Rokt mParticle to find more high-value customers, reduce wasted acquisition spend, activate new customers, grow lifetime value, and prevent churn, with these strategies grounded in the first-party data they already own. The mParticle Agent makes this work conversational. It helps marketers explore their data and translate audience or predictive goals into proposals grounded in the events and attributes available to them. Marketers can review and refine the proposed logic before approving the result. Core capabilities include: -Hybrid architecture for activating real-time streaming and warehouse-native customer data -Advanced real-time identity resolution and continuously updated customer profiles -Audience segmentation and predictive scoring for conversion, churn, repeat purchase, and next best action -Performance Accelerators, including Match Boost, Audience Expansion, and Household Reach, to improve audience reach and activation -More than 350+ integrations, supported by enterprise data governance and privacy controls Rokt mParticle works with the tools teams already use, so brands can activate customer data without replacing their existing technology stack. Global brands including HBO Max, Spotify, JetBlue, SoFi, Burger King, Marks & Spencer, and Klarna use Rokt mParticle to make customer data actionable across their marketing programs.

Average Rating: 4.4/5.0

Total Reviews: 175

How Do G2 Users Rate Rokt mParticle?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 9.1/10)
  • Predictive Modeling: 7.0/10 (Category avg: 8.0/10)
  • Data Enrichment: 8.2/10 (Category avg: 8.7/10)
  • Expandability: 8.8/10 (Category avg: 8.6/10)

Who Is the Company Behind Rokt mParticle?

  • Seller: ROKT
  • Company Website:
  • Year Founded: 2012
  • HQ Location: New York, US
  • LinkedIn® Page: www.linkedin.com
    898 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Product Manager, Data Analyst
  • Top Industries: Financial Services, Information Technology and Services
  • Company Size: 53% Medium, 27% Small

What Do G2 Reviewers Say About Rokt mParticle?

AI-generated summary from verified user reviews

Pros
  • Users praise the ease of use of mParticle, highlighting its clear interface and effective customer data management.
  • Users appreciate the organization of customer data in mParticle, simplifying event tracking and enhancing consistency across platforms.
  • Users highlight the excellent customer support from mParticle, making implementations seamless and enhancing their experience.
  • Users appreciate the functional and easy-to-use interface of mParticle by Rokt for managing customer data effectively.
  • Users value the automation efficiency of mParticle, streamlining data management and enhancing integration across multiple platforms.
Cons
  • Users find the complexity of mParticle daunting, with a steep learning curve hindering effective use for newcomers.
  • Users struggle with the steep learning curve of mParticle, finding it overwhelming and complex for new users.
  • Users find the complex configuration challenging, especially during the steep learning curve and integration process.
  • Users face a steep learning curve with mParticle, making navigation and configuration quite challenging and time-consuming.
  • Users find the difficult setup cumbersome, requiring extensive effort from engineering and PMs for marketing access.

What Are Recent G2 Reviews of Rokt mParticle?

What Are G2 Users Discussing About Rokt mParticle?

Redpoint Customer Data Platform

Redpoint Global is a U.S.-based software company focused on customer data readiness for enterprise teams. With a legacy of innovation in customer data quality and integration, Redpoint helps organizations solve the customer context gap by connecting fragmented systems, resolving identities and data quality issues, and incorporating feedback loops, eliminating barriers to meaningful customer engagement. The Redpoint Data Readiness Hub is a no-code solution purpose-built to deliver contextual customer data that's ready for any use case across business units and teams. It continuously improves data quality, resolves identities, and integrates seamlessly with existing systems using native connectors, APIs, and custom workflows. The Hub transforms incomplete and inconsistent data into enriched, actionable profiles—ready for use in customer journeys, AI models, analytics, and real-time experiences. It also closes the loop by re-ingesting performance metrics to enable ongoing optimization. Redpoint helps enterprise teams understand the full customer story. By bridging the context gap, the Data Readiness Hub empowers teams to orchestrate interactions that are not just personalized, but relevant to the moment—driving higher conversion, retention, and customer satisfaction. The Hub brings clarity to data strategies, reduces manual work, and unlocks the full value of customer data across the enterprise. To learn more, visit https://www.redpointglobal.com.

Average Rating: 4.6/5.0

Total Reviews: 21

How Do G2 Users Rate Redpoint Customer Data Platform?

  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 9.1/10)
  • Predictive Modeling: 8.1/10 (Category avg: 8.0/10)
  • Data Enrichment: 8.9/10 (Category avg: 8.7/10)
  • Expandability: 8.9/10 (Category avg: 8.6/10)

Who Is the Company Behind Redpoint Customer Data Platform?

  • Seller: Redpoint Global
  • Company Website:
  • Year Founded: 2006
  • HQ Location: Wellesley, Massachusetts
  • LinkedIn® Page: www.linkedin.com
    111 employees on LinkedIn®
  • Ownership: Private

Who Uses This Product?

  • Top Industries: Consulting
  • Company Size: 45% Small, 32% Large

What Do G2 Reviewers Say About Redpoint Customer Data Platform?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Redpoint Customer Data Platform, empowering teams to execute projects efficiently and effectively.
  • Users appreciate the exceptional customer support from Redpoint, highlighting their responsiveness and commitment to client success.
  • Users value the seamless integration of Redpoint Customer Data Platform, enhancing efficiency in executing complex data projects.
  • Users value Redpoint Customer Data Platform for its automation efficiency, simplifying complex data projects and enhancing team productivity.
  • Users appreciate the exceptional data quality of Redpoint, ensuring accurate and reliable customer data for campaigns.
Cons
  • Users face a steep learning curve with Redpoint CDP, especially non-technical marketers needing time to adapt.
  • Users find the difficult learning curve of Redpoint CDP challenging, particularly for those without technical backgrounds.
  • Users find difficult navigation in Redpoint CDP, especially for non-technical marketers and less intuitive UI components.
  • Users find the Redpoint CDP not user-friendly, particularly for those without technical expertise or background.
  • Users note a steep learning curve with Redpoint CDP, particularly challenging for those without a technical background.

What Are Recent G2 Reviews of Redpoint Customer Data Platform?

What Are G2 Users Discussing About Redpoint Customer Data Platform?