mParticle easily captures all of our events and forwards them over to our analytics platform (Amplitude). Their Customer Support is top notch and they always make us feel heard - if there is something they can't support, they raise it to higher powers to get it on a roadmap, so they are truly great partners.

mParticle provides a very effective solution to building audiences for multichannel marketing campaigns, allowing you to reduce cross-channel cannibalisation of marketing campaigns and maximising ROI on ad-spend. The customer support team have been really supportive with getting our brands started and have always been helpful when we have had questions. The interface is very intuitive and makes it very easy to build segmentation, understand customers using the "User Profiles" and has good alerting in place when data feeds fail.

What I like best about mParticle is.. - How it helps to organize customer data in one place instead of spreading it across multiple tools. - Once data is coming through mParticle, it becomes much easier to understand what events are actually rising and where they are going. - It helps maintain consistency between web, mobile and backend events.. - Another good part is the flexibility it gives in routing data. We don’t need to send everything everywhere blindly. - We can control which events go to which destination, and that really helps in keeping things clean. - Identity handling is also useful because users come from different devices and sessions, and mParticle helps connect those dots in a better way. Overall, it reduces a lot of manual effort and confusion around customer data