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SAP Customer Data Platform

By SAP

4.4 out of 5 stars

How would you rate your experience with SAP Customer Data Platform?

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SAP Customer Data Platform Reviews & Product Details

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SAP Customer Data Platform Reviews (55)

Reviews

SAP Customer Data Platform Reviews (55)

4.4
56 reviews

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Santosh P.
SP
Relationship Manager
Small-Business (50 or fewer emp.)
"PERFECT CUSTOMER INSIGHTS"
What do you like best about SAP Customer Data Platform?

SAP Customer Data Platform is a comprehensive solution that allows businesses to consolidate and manage customer data from various sources in a unified platform. And It's Help to know Customer Insights and Allow To track Customer activities Which help lot to know What Customers exactly wants even it's big Help in business to grow up . Now a days Data Is Everything and Sap CDP help lot for That. Review collected by and hosted on G2.com.

What do you dislike about SAP Customer Data Platform?

SAP CDP is known for its complexity and can be challenging to implement and configure. Users have mentioned that the learning can be steep, requiring significant time and take to fully understand and utilize the platfororm effectively.Users have reported limitations in terms of customization options within SAP CDP. The platform may not provide the flexibility needed to tailor certain features or workflows according to specific business requirements, leading to potential frustrations for some users. Review collected by and hosted on G2.com.

Bhavesh G.
BG
Sourcing Analyst
Enterprise (> 1000 emp.)
"Advanced customer Insights and Analytics"
What do you like best about SAP Customer Data Platform?

SAP customer data solutions enables businesses to engage with customers across multiple channels including web, mobile, social media and offline touchpoint. Their solution provide seamless omni- channel integration, allowing businesses to deliver consistent and personalized experience. This capability enhances customer satisfaction and long term customer relationships. Review collected by and hosted on G2.com.

What do you dislike about SAP Customer Data Platform?

With My experience, integrating SAP customer data solutions with existing systems and applications cab be complex. It requires IT expertise and dedicated resources. Also the cost of implementation, licensing and maintenance becomes a matter of budget constraints. Review collected by and hosted on G2.com.

Verified User in Automotive
UA
Enterprise (> 1000 emp.)
"Reliable and easy to use software showed us amazing results in less than three months."
What do you like best about SAP Customer Data Platform?

The connection went smoothly, and the account management team was crucial in putting everything together to guarantee there were no problems. I appreciate SAP CDP recommendations as well as the fantastic comparison tool.

What I like best about SAP Customer Data Platform is that it enables us to provide a more customized experience for our clients by allowing us to target them based on their interests through the segmentation tools. Finally, we develop experiences suited to consumer preferences utilizing the rich templates. Review collected by and hosted on G2.com.

What do you dislike about SAP Customer Data Platform?

I have no problems, since I have been using it we have had satisfactory results. Review collected by and hosted on G2.com.

Niklas W.
NW
Senior Project Manager
Mid-Market (51-1000 emp.)
"SAP CDP improved customer engagement and increased conversions with referrals."
What do you like best about SAP Customer Data Platform?

SAP CDP has assisted us in the design of many contact points such as online, email, and SMS, and their pre-built templates have allowed us to get started much faster depending on distinct use cases such as cart abandonment, navigation abandonment, replenishment, and so on. We were able to enhance conversion rates by sending the correct material to the right user at the right time, SAP Customer Data Platform enabled us to create a tailored customer experience to our customers, which helped us increase engagement rates. We used interactive quizzes on product pages to engage users on our website, by answering all of the questions correctly, they might earn a discount voucher, which helped us tailor product suggestions and convert visitors into buyers. Review collected by and hosted on G2.com.

What do you dislike about SAP Customer Data Platform?

There are distinct dashboards for the many products we use; a consolidated analytics dashboard would be ideal, the deployment is not as straightforward as we would like; we required some early assistance before becoming acquainted with the platform; initially, we require assistance from the support staff. Today, your customer success team has always been there to assist us in realizing the full potential of SAP CDP while directing us to newer features and capabilities that correspond with our business objectives. Review collected by and hosted on G2.com.

Matthew S.
MS
Market Manager
Enterprise (> 1000 emp.)
"SAP CDP transforms the customer experience and helps us deliver personalized product recommendations"
What do you like best about SAP Customer Data Platform?

The product enables us to display personalized product recommendations based on each user's interests, affinities, and preferences. SAP Customer Data Platform makes it extremely simple to add personalized recommendations optimized for conversion, engagement, and performance based on our specifications. Using innovative initiatives such as price alerts, replenishment alerts, and cart reminders, we have achieved fantastic outcomes such as increased AOV, higher conversion rates, and improved ROI. Their pre-built templates enable us to get started much faster by focusing on certain use cases such as cart abandonment, navigation abandonment, restocking, and so on. We are now able to showcase items more contextually to the correct consumers throughout the website, depending on unique user behavior in the past and in current time, by using their AI-powered product recommendation engine. Review collected by and hosted on G2.com.

What do you dislike about SAP Customer Data Platform?

It took some time for the SAP Customer Data Platform algorithms to react and present the relevant recommendations when we changed our website; initially, we found it challenging to try out different use cases across all channels. Yet, with the arrival of more and more pre-built templates, we can start complicated user journeys via channels based on user affinity to interact, with literally just a few clicks. Review collected by and hosted on G2.com.

Herbert L.
HL
Project Manager
Enterprise (> 1000 emp.)
"SAP CDP improves conversion rate with AI-powered recommendations."
What do you like best about SAP Customer Data Platform?

We wanted to expand our growth opportunities by providing highly tailored suggestions on each page for our visitors, using SAP CDP, we can put these recommendations in multiple ways based on different page layouts and target consumers with the most relevant goods connected to their searches. We also utilize the welcome bar to notify users of crucial updates, shipping information, and other information, even yet, the CR and AOV rose as a result. Another aspect of SAP CDP that was important to us was dynamic segmentation of our customers from different countries, this may appear to be a basic notion, but it was something that no other supplier had previously provided us, furthermore, A/B testing allowed us to test multiple aspects and campaigns and activate the top performing ones to further boost our conversion rate. Review collected by and hosted on G2.com.

What do you dislike about SAP Customer Data Platform?

We had some issues with the SAP Customer Data Platform dashboard's extensive capabilities at initially; they gave how-to videos rather than written articles/how-tos, which we didn't find particularly useful. It also required some time to interact and discuss the unique features with the customer success team, thus we needed some time to become acquainted with some of the items. The product's performance in terms of speed might be enhanced; sometimes it takes a while for a campaign to load; we hope this will be rectified in the near future. Review collected by and hosted on G2.com.

RT
Sr. Infrastructure Manager- IT
Pharmaceuticals
Enterprise (> 1000 emp.)
"SAP Customer Data Platform"
What do you like best about SAP Customer Data Platform?

SAP Customer Data Platform helps us to build trust with customers and reduce the time to market products. It has a holistic view of customer data, which is very helpful to our management in making decisions. It complies with all of our required complaince. Review collected by and hosted on G2.com.

What do you dislike about SAP Customer Data Platform?

SAP Customer Data Platform have limited option of social media engasement and High data volume takes time to load in real time dashboard. Review collected by and hosted on G2.com.

Amit Gulia, C.
AC
Business Analyst
Enterprise (> 1000 emp.)
"Deep understanding of Customer data"
What do you like best about SAP Customer Data Platform?

SAP Customer Data Platform is creative tool focuses on providing a holistic experience to customer. These are some features we like the most.

1. It helps in providing more segmantation journey to the user.

2. Provides real depth data insights to help user to gain market lead.

3. Goes with up and down API integration to support most of use systems. Review collected by and hosted on G2.com.

What do you dislike about SAP Customer Data Platform?

SAP Customer Data Platform is good tool among its competitors and stand a ncie goodwill however these are some thigns can be taken care of

1. The first time user setup on new sytem gives hard time to the user.

2. It is out of reach for the budgeted user looking for cost sensitive products in this space. Company can tackle this bus launching a separate product with limited features. Review collected by and hosted on G2.com.

Daniel W.
DW
Mid-Market (51-1000 emp.)
"SAP Customer Data Platform and the tool helped us increase the conversion rate."
What do you like best about SAP Customer Data Platform?

We were able to easily adapt and automate communications for our users based on their activity thanks to the platform's numerous pre-built configurable templates. We were able to obtain reports and information in real time thanks to the SAP Customer Data Platform. The fact that it allows us to reach clients at the proper moment by optimizing delivery time appealed to us the most. Furthermore, the platform leverages automation to personalize messages for each consumer, which is a time-saving approach. Its segmentation skills are really good, allowing us to send targeted messages to different categories of consumers. Review collected by and hosted on G2.com.

What do you dislike about SAP Customer Data Platform?

There are no severe concerns, at first, we encountered small flaws in the mobile templates, such as wispy effects, but the bugs were not critical and may be fixed. Thus far, we have had no problems with the SAP Consumer Data Platform, and we are quite pleased with the results we have had since deploying this program. Review collected by and hosted on G2.com.

Nelson H.
NH
eCommerce Customer Support
Mid-Market (51-1000 emp.)
"Effective Customer Data Management Platform"
What do you like best about SAP Customer Data Platform?

As an agent user, I find the SAP Customer Data Platform to be a game-changer when it comes to managing customer data. The platform's user-friendly interface and accessibility make it easy for me to quickly access and analyze customer data from various sources. With the platform's a data integration and management features, I can now have a complete 360-degree view of the customer, which helps me personalize interactions and provide more effective customer service. The platform's marketing automation and personalization features also enable me to engage with customers more effectively and efficiently, allowing me to focus on building relationships and delivering value. Overall, the SAP Customer Data Platform has become an indispensable tool in my daily work, enabling me to improve my understanding of customers and provide a better customer experience. Review collected by and hosted on G2.com.

What do you dislike about SAP Customer Data Platform?

the platform's pricing is expensive, especially for smaller businesses. The implementation process may also be time-consuming and require a lot of technical expertise. Review collected by and hosted on G2.com.

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SAP Customer Data Platform Features
Data Enrichment
Expandability
Content Marketing
Marketing Metrics
Predictive Modeling
Recommendation Engine