# SAP Customer Data Platform Reviews **Vendor:** SAP **Category:** [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) **Average Rating:** 4.4/5.0 **Total Reviews:** 56 ## About SAP Customer Data Platform SAP Customer Data Platform (CDP) is an enterprise-grade, cloud-native data management platform designed to unify customer data scattered across the front office (marketing, sales) and the back office (ERP, supply chain). By integrating transactional and operational data from SAP S/4HANA with interaction data, CDP creates a single, unified, and real-time customer profile. This provides a 360-degree view and allows organizations to segment audiences, fuel hyper-personalized marketing and sales engagements across all touchpoints, and, critically, ensure compliance with global data privacy regulations like GDPR and CCPA. ## SAP Customer Data Platform Pros & Cons **What users like:** - Users enjoy the **extensive analytics capabilities** of SAP Customer Data Platform, allowing for in-depth analysis creation. (1 reviews) - Users value the **seamless omni-channel integration** of SAP Customer Data Platform, enhancing customer engagement and satisfaction. (1 reviews) - Users find the **ease of use** of SAP Customer Data Platform improves significantly after initial learning. (1 reviews) - Users value the **seamless omni-channel integration** of SAP Customer Data Platform for enhancing customer engagement and satisfaction. (1 reviews) - Users find the platform to be **simple to use** after an initial learning curve, enhancing their experience significantly. (1 reviews) **What users dislike:** - Users find the **complex setup** of SAP Customer Data Platform challenging, needing significant IT resources and budget considerations. (1 reviews) - Users find the **implementation costs** of SAP Customer Data Platform to be a significant challenge due to budget constraints. (1 reviews) - Users find the **high licensing costs** of SAP Customer Data Platform to be a significant budget concern for implementation. (1 reviews) - Users face **integration issues** with SAP Customer Data Platform, requiring significant IT expertise and resources. (1 reviews) - Users often feel there are **certain product limitations** that hinder their overall experience with SAP Customer Data Platform. (1 reviews) - Slow Performance (1 reviews) - Update Issues (1 reviews) ## SAP Customer Data Platform Reviews ### 1. PERFECT CUSTOMER INSIGHTS **Rating:** 5.0/5.0 stars **Reviewed by:** Santosh P. | Relationship Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 23, 2023 **What do you like best about SAP Customer Data Platform?** SAP Customer Data Platform is a comprehensive solution that allows businesses to consolidate and manage customer data from various sources in a unified platform. And It's Help to know Customer Insights and Allow To track Customer activities Which help lot to know What Customers exactly wants even it's big Help in business to grow up . Now a days Data Is Everything and Sap CDP help lot for That. **What do you dislike about SAP Customer Data Platform?** SAP CDP is known for its complexity and can be challenging to implement and configure. Users have mentioned that the learning can be steep, requiring significant time and take to fully understand and utilize the platfororm effectively.Users have reported limitations in terms of customization options within SAP CDP. The platform may not provide the flexibility needed to tailor certain features or workflows according to specific business requirements, leading to potential frustrations for some users. **What problems is SAP Customer Data Platform solving and how is that benefiting you?** SAP CDP integrates with various SAP solutions and third-party systems, enabling seamless data flow and collaboration across different departments and business functions. This integration facilitates a holistic view of customer data, supports cross-functional decision-making, and enhances collaboration between marketing, sales, customer service, and other teams. ### 2. Advanced customer Insights and Analytics **Rating:** 4.0/5.0 stars **Reviewed by:** Bhavesh G. | Sourcing Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** June 27, 2023 **What do you like best about SAP Customer Data Platform?** SAP customer data solutions enables businesses to engage with customers across multiple channels including web, mobile, social media and offline touchpoint. Their solution provide seamless omni- channel integration, allowing businesses to deliver consistent and personalized experience. This capability enhances customer satisfaction and long term customer relationships. **What do you dislike about SAP Customer Data Platform?** With My experience, integrating SAP customer data solutions with existing systems and applications cab be complex. It requires IT expertise and dedicated resources. Also the cost of implementation, licensing and maintenance becomes a matter of budget constraints. **What problems is SAP Customer Data Platform solving and how is that benefiting you?** The most important benefit is that SAP customer data solutions helps me consolidate and integrate customer data from multiple departments, such as sales, marketing and customer service. We can know prepare our marketing campaigns, product recommendations and customer service interaction based on individual preferences, past history and consumer behaviour. This overall has led to an increase in customer satisfaction, loyalty by 30-40% which ultimately resulted in better revenue. ### 3. Reliable and easy to use software showed us amazing results in less than three months. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Automotive | Enterprise (> 1000 emp.) **Reviewed Date:** July 14, 2023 **What do you like best about SAP Customer Data Platform?** The connection went smoothly, and the account management team was crucial in putting everything together to guarantee there were no problems. I appreciate SAP CDP recommendations as well as the fantastic comparison tool. What I like best about SAP Customer Data Platform is that it enables us to provide a more customized experience for our clients by allowing us to target them based on their interests through the segmentation tools. Finally, we develop experiences suited to consumer preferences utilizing the rich templates. **What do you dislike about SAP Customer Data Platform?** I have no problems, since I have been using it we have had satisfactory results. **What problems is SAP Customer Data Platform solving and how is that benefiting you?** We wanted to make better use of our website and mobile app visitors by displaying them relevant advertisements; we were able to accomplish so by showing tailored campaigns that resonated with each user. We have noticed an increase in conversion rate and client retention after implementing personalized, interest-based online experiences for our customers. We're also noticing a decreased bounce rate since customers are more likely to pay attention when they only view screens that make sense to them. ### 4. SAP CDP improved customer engagement and increased conversions with referrals. **Rating:** 4.5/5.0 stars **Reviewed by:** Niklas W. | Senior Project Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 25, 2023 **What do you like best about SAP Customer Data Platform?** SAP CDP has assisted us in the design of many contact points such as online, email, and SMS, and their pre-built templates have allowed us to get started much faster depending on distinct use cases such as cart abandonment, navigation abandonment, replenishment, and so on. We were able to enhance conversion rates by sending the correct material to the right user at the right time, SAP Customer Data Platform enabled us to create a tailored customer experience to our customers, which helped us increase engagement rates. We used interactive quizzes on product pages to engage users on our website, by answering all of the questions correctly, they might earn a discount voucher, which helped us tailor product suggestions and convert visitors into buyers. **What do you dislike about SAP Customer Data Platform?** There are distinct dashboards for the many products we use; a consolidated analytics dashboard would be ideal, the deployment is not as straightforward as we would like; we required some early assistance before becoming acquainted with the platform; initially, we require assistance from the support staff. Today, your customer success team has always been there to assist us in realizing the full potential of SAP CDP while directing us to newer features and capabilities that correspond with our business objectives. **What problems is SAP Customer Data Platform solving and how is that benefiting you?** We required a bound together stage that would offer assistance us robotize the conveyance of personalized client encounters over diverse channels, whereas at the same time we needed to maximize our change rates and ROI with a suggestion motor that would develop our by and large personalization procedure at scale. SAP Client Information Stage has made a difference us do this on a single stage with mind blowing adaptability, ease of utilize, and affect on the measurements that matter. By executing SAP CDP on our site, we were able to drive item disclosure by making encounters more curiously and fulfilling by displaying our most recent offerings, the instrument permitted us to grandstand our items within the shape of a discourse bubble arrange and called the client consideration by displaying highly intuitively substance to extend client engagement, as a result, we saw a significant increase in transformation rates and a lessening within the bounce rate. ### 5. SAP CDP transforms the customer experience and helps us deliver personalized product recommendations **Rating:** 4.5/5.0 stars **Reviewed by:** Matthew S. | Market Manager, Enterprise (> 1000 emp.) **Reviewed Date:** April 13, 2023 **What do you like best about SAP Customer Data Platform?** The product enables us to display personalized product recommendations based on each user's interests, affinities, and preferences. SAP Customer Data Platform makes it extremely simple to add personalized recommendations optimized for conversion, engagement, and performance based on our specifications. Using innovative initiatives such as price alerts, replenishment alerts, and cart reminders, we have achieved fantastic outcomes such as increased AOV, higher conversion rates, and improved ROI. Their pre-built templates enable us to get started much faster by focusing on certain use cases such as cart abandonment, navigation abandonment, restocking, and so on. We are now able to showcase items more contextually to the correct consumers throughout the website, depending on unique user behavior in the past and in current time, by using their AI-powered product recommendation engine. **What do you dislike about SAP Customer Data Platform?** It took some time for the SAP Customer Data Platform algorithms to react and present the relevant recommendations when we changed our website; initially, we found it challenging to try out different use cases across all channels. Yet, with the arrival of more and more pre-built templates, we can start complicated user journeys via channels based on user affinity to interact, with literally just a few clicks. **What problems is SAP Customer Data Platform solving and how is that benefiting you?** The SAP CDP product recommendation engine has improved product discovery and relevance for our visitors; since they see more relevant goods on our website, they now visit us more frequently. With more users and mobile-first audiences searching for us across many platforms, we needed to rethink customer engagement and make it genuinely seamless across channels. We can now design automated campaigns in minutes using basic triggers like subscribe and complicated triggers like explore, thanks to SAP Customer Data Platform. Simultaneously, we sought to enhance our conversion rates and ROI by implementing a recommendation engine that would deepen our entire personalisation approach at scale. ### 6. SAP CDP improves conversion rate with AI-powered recommendations. **Rating:** 4.5/5.0 stars **Reviewed by:** Herbert L. | Project Manager, Enterprise (> 1000 emp.) **Reviewed Date:** April 04, 2023 **What do you like best about SAP Customer Data Platform?** We wanted to expand our growth opportunities by providing highly tailored suggestions on each page for our visitors, using SAP CDP, we can put these recommendations in multiple ways based on different page layouts and target consumers with the most relevant goods connected to their searches. We also utilize the welcome bar to notify users of crucial updates, shipping information, and other information, even yet, the CR and AOV rose as a result. Another aspect of SAP CDP that was important to us was dynamic segmentation of our customers from different countries, this may appear to be a basic notion, but it was something that no other supplier had previously provided us, furthermore, A/B testing allowed us to test multiple aspects and campaigns and activate the top performing ones to further boost our conversion rate. **What do you dislike about SAP Customer Data Platform?** We had some issues with the SAP Customer Data Platform dashboard's extensive capabilities at initially; they gave how-to videos rather than written articles/how-tos, which we didn't find particularly useful. It also required some time to interact and discuss the unique features with the customer success team, thus we needed some time to become acquainted with some of the items. The product's performance in terms of speed might be enhanced; sometimes it takes a while for a campaign to load; we hope this will be rectified in the near future. **What problems is SAP Customer Data Platform solving and how is that benefiting you?** Our major objective was simply to provide rich and customized experiences to our visitors in the best way possible, SAP CDP made it tremendously simple for us to do so, allowing us to build up highly relevant and intelligent suggestions on any page, anywhere in a matter of a few clicks, the desired location There is no doubt about the importance of these recommendations, and we have seen positive outcomes, with a 10% rise in conversions and an increase in AOV as a result. SAP Customer Data Platform enhanced our conversion rate, and we are very happy with the results, this has also had a great influence on our ROI, and we are very happy with our decision to utilize SAP CDP solutions to improve our customer experience. ### 7. SAP Customer Data Platform **Rating:** 4.5/5.0 stars **Reviewed by:** Rajiv T. | Sr. Infrastructure Manager- IT, Pharmaceuticals, Enterprise (> 1000 emp.) **Reviewed Date:** April 12, 2023 **What do you like best about SAP Customer Data Platform?** SAP Customer Data Platform helps us to build trust with customers and reduce the time to market products. It has a holistic view of customer data, which is very helpful to our management in making decisions. It complies with all of our required complaince. **What do you dislike about SAP Customer Data Platform?** SAP Customer Data Platform have limited option of social media engasement and High data volume takes time to load in real time dashboard. **What problems is SAP Customer Data Platform solving and how is that benefiting you?** SAP Customer Data Platform helping us to understand the customer requirement and categorize it based on the profile. Easily integrated with our ERP SAP S/4 Hana system. ### 8. Deep understanding of Customer data **Rating:** 4.5/5.0 stars **Reviewed by:** Amit Gulia, C. | Business Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** March 30, 2023 **What do you like best about SAP Customer Data Platform?** SAP Customer Data Platform is creative tool focuses on providing a holistic experience to customer. These are some features we like the most. 1. It helps in providing more segmantation journey to the user. 2. Provides real depth data insights to help user to gain market lead. 3. Goes with up and down API integration to support most of use systems. **What do you dislike about SAP Customer Data Platform?** SAP Customer Data Platform is good tool among its competitors and stand a ncie goodwill however these are some thigns can be taken care of 1. The first time user setup on new sytem gives hard time to the user. 2. It is out of reach for the budgeted user looking for cost sensitive products in this space. Company can tackle this bus launching a separate product with limited features. **What problems is SAP Customer Data Platform solving and how is that benefiting you?** SAP Customer Data Platform helps in following problem solving approach. We have dedictaed team for SAP setup. And worked on lots of implementations in different industry domains. 1. Helps in providing specialized or customized services to the user 2. Make available lots of signup options 3. It is in compliance with all the data protection regulations so customer dont have to worry about compliances. ### 9. SAP Customer Data Platform and the tool helped us increase the conversion rate. **Rating:** 4.5/5.0 stars **Reviewed by:** Daniel W. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 29, 2023 **What do you like best about SAP Customer Data Platform?** We were able to easily adapt and automate communications for our users based on their activity thanks to the platform's numerous pre-built configurable templates. We were able to obtain reports and information in real time thanks to the SAP Customer Data Platform. The fact that it allows us to reach clients at the proper moment by optimizing delivery time appealed to us the most. Furthermore, the platform leverages automation to personalize messages for each consumer, which is a time-saving approach. Its segmentation skills are really good, allowing us to send targeted messages to different categories of consumers. **What do you dislike about SAP Customer Data Platform?** There are no severe concerns, at first, we encountered small flaws in the mobile templates, such as wispy effects, but the bugs were not critical and may be fixed. Thus far, we have had no problems with the SAP Consumer Data Platform, and we are quite pleased with the results we have had since deploying this program. **What problems is SAP Customer Data Platform solving and how is that benefiting you?** We intended to provide a hyper-personalized experience for our visitors, and our original plan was to engage with them through relevancy. However, the results were not what we had hoped for, so SAP Customer Data Platform stepped in to help us achieve our goal, quickly developing the best possible approach to send web push notifications related to ongoing offers, price drop alerts, and products that a specific user was looking for and that they were now available. We also wanted to be able to track user behavior within the app and automate marketing accordingly. We were able to engage users to complete their purchases by leveraging this technology, which greatly enhanced our conversion rates. ### 10. Effective Customer Data Management Platform **Rating:** 4.5/5.0 stars **Reviewed by:** Nelson H. | eCommerce Customer Support, Mid-Market (51-1000 emp.) **Reviewed Date:** March 28, 2023 **What do you like best about SAP Customer Data Platform?** As an agent user, I find the SAP Customer Data Platform to be a game-changer when it comes to managing customer data. The platform's user-friendly interface and accessibility make it easy for me to quickly access and analyze customer data from various sources. With the platform's a data integration and management features, I can now have a complete 360-degree view of the customer, which helps me personalize interactions and provide more effective customer service. The platform's marketing automation and personalization features also enable me to engage with customers more effectively and efficiently, allowing me to focus on building relationships and delivering value. Overall, the SAP Customer Data Platform has become an indispensable tool in my daily work, enabling me to improve my understanding of customers and provide a better customer experience. **What do you dislike about SAP Customer Data Platform?** the platform's pricing is expensive, especially for smaller businesses. The implementation process may also be time-consuming and require a lot of technical expertise. **What problems is SAP Customer Data Platform solving and how is that benefiting you?** Helps me by solving the problem of having to manually collect and analyze customer data from various sources. The platform provides a centralized location for customer data, making it easy for me to access and analyze. This helps me personalize interactions and provide better customer service. The platform's marketing automation and personalization features also enable me to engage with customers more efficiently, freeing up time to focus on building relationships and delivering value. Overall, SAP Customer Data Platform helps me work more efficiently and effectively, which benefits both me and my customers. ### 11. Excellent smart recommendation tool with AI. **Rating:** 4.5/5.0 stars **Reviewed by:** Veronica M. | Project Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** March 26, 2023 **What do you like best about SAP Customer Data Platform?** We were able to attract the attention of our target audience with modest unique content that appealed to them using SAP CDP. Its sophisticated targeting features and ready-to-use templates assisted us in attracting the appropriate client eyeballs for the correct goods. SAP CDP includes a wide range of tools and functions that help us improve our website for our clients. We began delivering different web push alerts via SAP CDP, which is now one of our performance channels. We also make advantage of several of the SAP CDP built-in templates, which enable us scale and grow rapidly. **What do you dislike about SAP Customer Data Platform?** There isn't anything I dislike; initially, we needed some assistance getting started with the products, but the SAP CDP team proactively assisted us with tool integration. Their present templates save us a lot of time; it would be wonderful if they could keep releasing new templates on a regular basis, but we're pleased with the outcomes so far. **What problems is SAP Customer Data Platform solving and how is that benefiting you?** We had a mountain of customer data but had no idea what to do with it. SAP Customer Data Platform assisted us in consolidating all of the data from various sources and turning it into relevant information from which we could better segment audiences to build targeted campaigns. We saw a significant improvement in our website after installing SAP CDP solutions; with its smart recommender, we were able to eliminate all of the clutter and present our consumers with a convenient and tailored overlay. ### 12. Powerful and reliable software (CDP). **Rating:** 4.5/5.0 stars **Reviewed by:** Gianna L. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 21, 2023 **What do you like best about SAP Customer Data Platform?** What I enjoy best about the SAP Customer Data Platform is that it enables us to create a more personalized experience for our clients. We may target clients based on their interests using SAP Customer Data Platform's segmentation features. Finally, utilizing the rich templates, we construct experiences tailored to the customer's preferences, such as playing with banners. Machine learning is a tremendously strong technology with enormous promise, and SAP Customer Data Platform has built an excellent foundation for it to be realized. SAP Customer Data Platform's predictive audience is a significant and competitive feature that has assisted us in improving our ROAS through very precise targeting based on sophisticated audience segmentation. **What do you dislike about SAP Customer Data Platform?** The main obstacle we had was that SAP Customer Data Platform offers numerous products, features, and use cases, so the learning curve was steep, but we were able to adapt to its functionality with the assistance of our account managers. **What problems is SAP Customer Data Platform solving and how is that benefiting you?** We knew we could make better use of our website before working with SAP Customer Data Platform, and we needed a partner that could help us do so. We have observed an improvement in conversion rate and customer retention since establishing individualized interest-based web experiences for our clients. We are also seeing a lower bounce rate since clients are more inclined to pay attention when they only view screens that make sense to them. We intended to increase our advertising spend and make better use of our marketing budget, SAP Customer Data Platform Predictive Audience has proven quite helpful in achieving this goal. ### 13. SAP CDP showed us amazing results in less than two months. **Rating:** 4.5/5.0 stars **Reviewed by:** Dominic K. | IT Professional, Mid-Market (51-1000 emp.) **Reviewed Date:** March 17, 2023 **What do you like best about SAP Customer Data Platform?** The integration was flawless, and the account management staff was instrumental in putting it all together to guarantee there were no problems. We anticipated that it would take some time to see benefits, yet it only took us two months to notice significant effects. We've been utilizing them to effortlessly develop tailored website experiences. I enjoy the recommendations supplied by SAP CDP, as well as the amazing comparison tool; it eliminates client hesitation and has resulted in a significant boost in sales. **What do you dislike about SAP Customer Data Platform?** We are afraid that we will require extensive assistance from the SAP CDP account management staff each time we begin utilizing a new product. We anticipate that connections with other products will be just as easy and quick. **What problems is SAP Customer Data Platform solving and how is that benefiting you?** We wanted to assist our clients find our items more easily by utilizing technology that understands what they are looking for. SAP CDP provides fantastic technology that we can rely on to help us give suggestions that our consumers click on and purchase. We wanted to make better use of our website and mobile app visitors by displaying relevant campaigns to them. We were able to achieve precisely that by displaying targeted campaigns that resonated with each user using SAP CDP. This assured that our users started coming back more regularly. ### 14. SAP Customer Data Platform improves lead collection. **Rating:** 4.5/5.0 stars **Reviewed by:** Helen H. | Enterprise (> 1000 emp.) **Reviewed Date:** March 06, 2023 **What do you like best about SAP Customer Data Platform?** SAP Consumer Data Platform demonstrates the unlimited possibilities that may be realized with its high-level solutions. It allows us to grow by making the process of connecting new clients with our sales staff considerably easier. One of the reasons we enjoy working with SAP Customer Data Platform is their fantastic customer support staff, which was always there to assist us solve problems and flourish in our marketing operations. It is difficult to convert anonymous or new users to registered users on the website and mobile app without putting this group of visitors through unnecessary bother. We can motivate new users to sign up and promote first-time purchases with SAP Customer Data Platform's gamified lead capture templates by providing appropriate discount coupons during checkout. **What do you dislike about SAP Customer Data Platform?** Something I don't like is that the loading time occasionally takes longer than planned. We wanted to recreate our lead collecting success on our mobile app, but there weren't many in-app templates applicable to this use case for a while. Nevertheless, this has been addressed, and the increased template library makes it much easier to experiment with immersive experiences. **What problems is SAP Customer Data Platform solving and how is that benefiting you?** We were seeking for a solid means to engage with our consumers and understand their demands through various channels. The SAP Customer Data Platform solutions were quite useful in personalizing our website and establishing long-term client relationships. We needed to lower the bounce rate and app shut rates on first launch while we were generating traffic, app downloads, and launches. Identifying unregistered users with distinct IDs was critical with SAP Customer Data Platform in this regard. They not only assist us in capturing leads at an important stage of the customer lifecycle, but they also assist us in leveraging these data points to create deeper personalisation across different channels. ### 15. Use of SAP customer data platform, why organization's are using this and benefits? **Rating:** 4.0/5.0 stars **Reviewed by:** Mohammad A. | Data Engineer, Enterprise (> 1000 emp.) **Reviewed Date:** April 06, 2023 **What do you like best about SAP Customer Data Platform?** SAP customer data platform is a cloud based (CDP) solution designed to help businesses manage their customers and data effectively.this platform help businesses togain real time insights into customer behaviour and preferences and also provide data cleansing, de-duplication and check data is up to date or not. **What do you dislike about SAP Customer Data Platform?** Implementing SAP CDP can be costly and time consuming process.it is designed to integrate seamlessly with other SAP products, it is less compatible with non SAP systems, which can be a drawback for some businesses.it is complex to use. **What problems is SAP Customer Data Platform solving and how is that benefiting you?** SAP customer data platform provides a centralized platform that consolidate customers data from various sources, including CRM system, marketing automation platform and other third party applicationsl. It is provide complete and accurate view of customer data.it is solving the problem of fragmented customer data. ### 16. SAP CDP - Understanding Customer Needs and Single secured storage **Rating:** 4.5/5.0 stars **Reviewed by:** Siddhant J. | Cloud AI/ML Performance/SRE Engineer, Information Technology and Services, Enterprise (> 1000 emp.) **Reviewed Date:** March 31, 2023 **What do you like best about SAP Customer Data Platform?** With SAP CDP, data is collected from multiple sources to understand customer needs and stored in a secure place. It provides good learning tutorials and is relatively easy to use. Reports are automated and generated in real-time, which helps in understanding the customer better. Its integrated AI/ML features enable the product to stand out. **What do you dislike about SAP Customer Data Platform?** Compared to its competitors, the pricing and volumetric-based product discounts are higher. Initially, the setup could be challenging, but users get acquainted with it over time. The integration with 3rd party tools can be simplified with easier workflow. **What problems is SAP Customer Data Platform solving and how is that benefiting you?** It helps us to manage customer data in a single, secure place. As a result, the customer journey was better, which acquired more customers. It helps us identify the customer pain points, act on them, and build trust. ### 17. Unified platform to manage customer data **Rating:** 5.0/5.0 stars **Reviewed by:** Mansi A. | Senior Software Engineer, Enterprise (> 1000 emp.) **Reviewed Date:** March 31, 2023 **What do you like best about SAP Customer Data Platform?** SAP customer data platform provides real-time customer data, which allows businesses to respond quickly to customer needs and behavior. It helps businesses to segment their customers based on various parameters, such as behavior, demographics, and preferences, enabling them to personalize their marketing and sales efforts. **What do you dislike about SAP Customer Data Platform?** Integrating SAP Customer Data Platform with existing systems and applications can be challenging and time-consuming. It may require significant resources and expertise to ensure a smooth integration process. **What problems is SAP Customer Data Platform solving and how is that benefiting you?** SAP customer data platform solved the problem of Fragmented Data. Businesses often collect customer data from various sources, such as CRM systems, marketing automation tools, and e-commerce platforms, which can lead to fragmented and siloed data. SAP CDP provides a unified platform for consolidating and managing customer data, making it easier to analyze and use. ### 18. SAP Customer Data Platform - Technical Analysis & Review **Rating:** 5.0/5.0 stars **Reviewed by:** Saduruddin M. | Technology Lead - SAP Development Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** April 03, 2023 **What do you like best about SAP Customer Data Platform?** With the help of SAP Customer Data Platform we can perform real-time analysis across the departments and engagements, which boosts revenue and ROI, which indeed results in the growth of the organization **What do you dislike about SAP Customer Data Platform?** The downside of the SAP Customer Data Platform is data is not persistent. We cannot pull up past data and historical data, and also it has only limited ability to integrate with third-party systems **What problems is SAP Customer Data Platform solving and how is that benefiting you?** SAP Customer Data Platform pulls data from multiple sources, cleaning, and restructuring it to utilize it in advanced analytics for personalized marketing activities. ### 19. SAP Customer Data Platform **Rating:** 4.5/5.0 stars **Reviewed by:** Ravi S. | Enterprise (> 1000 emp.) **Reviewed Date:** April 03, 2023 **What do you like best about SAP Customer Data Platform?** SAP Customer Data Platform helps collect and centralize customers' stored data and provides a great view on single dashboards. It has integrated with our SAP HANA and helping to our management to understand customer requirements. **What do you dislike about SAP Customer Data Platform?** Dynamic data activation is a great feature, but it takes to work as a slide. Costing of the product is a little bit high as per peers. **What problems is SAP Customer Data Platform solving and how is that benefiting you?** We can view the data of all customers on a single screen. Our customers' data privacy is taken care of by this application as per complaint guidelines. ### 20. Good Customer Database Tool **Rating:** 4.0/5.0 stars **Reviewed by:** Michael E. | Operations Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** March 28, 2023 **What do you like best about SAP Customer Data Platform?** The upsides were that it was pretty easy to learn the system. Once you have learned the basics, exploring and learning more about the program is easy. No clunkiness, and was also easy to train others **What do you dislike about SAP Customer Data Platform?** There was not a whole lot of downside to this tool. If there were one thing to dislike about this tool, I would say sometimes the search functionality of the tool would not necessarily bring up what I was looking for. **What problems is SAP Customer Data Platform solving and how is that benefiting you?** It was solving an issue with customer database needs. As the company grew, there needed to be a better and more organized way to keep customer information as well as make edits. This proved to be a lot easier than what we were previously using. ### 21. SAP CDP - Perfect Platform manage Analyst the coatomer data **Rating:** 4.5/5.0 stars **Reviewed by:** Dharamveer S. | Manager IT, Hospital & Health Care, Enterprise (> 1000 emp.) **Reviewed Date:** April 14, 2023 **What do you like best about SAP Customer Data Platform?** SAP CDP provides a perfect platform for managing organizational Customer Data like Customer behavior history and market trend with reviews and help to analyze the complete view of the customer data and help to understand and improve the relationship bw company and customer **What do you dislike about SAP Customer Data Platform?** SAP CDP Is a beneficial and worthy solution for any BC business. But this can be much better with the easy deployment and the integration with other applications . **What problems is SAP Customer Data Platform solving and how is that benefiting you?** SAP CDP is very helpful for the B2C business and always good to know the update profile and the trend of his customers, and SAP CDP have big capability for provide that type of data and the reports. ### 22. SAP Customer Data Solution better than Salesforce Marketing cloud Interaction studio **Rating:** 4.5/5.0 stars **Reviewed by:** Kartik C. | Assistant Consultant, Information Technology and Services, Enterprise (> 1000 emp.) **Reviewed Date:** April 05, 2023 **What do you like best about SAP Customer Data Platform?** The ability to use AI for analyzing data in real-time and learning identity patterns makes it a perfect choice when you need to know your customer well in advance which is not possible manually. **What do you dislike about SAP Customer Data Platform?** Learning SAP is a bit challenging as compared to Salesforce products where with the help of trailhead and Salesforce's vast community we can learn anything easily whereas, in the case of SAP, it's a challenge. Training is mostly paid which makes entry a big barrier. **What problems is SAP Customer Data Platform solving and how is that benefiting you?** The artificial intelligence which SAP provides out-of-the-box is really amazing and helps in learning about our customers well. It allows to integrate with other systems to fetch more data and analyse it well. ### 23. A good tool to gather Customer insights **Rating:** 4.5/5.0 stars **Reviewed by:** Sandeep P. | Business Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** July 04, 2023 **What do you like best about SAP Customer Data Platform?** Helps in tracking customer activities, interests and in taking actions on them from various sources. This gives you control over large size of customer data at a single place. **What do you dislike about SAP Customer Data Platform?** There is lack on Analytics side. More insightful analytics can be implemented along with automated dashboads. **What problems is SAP Customer Data Platform solving and how is that benefiting you?** CDP integrates well with associated SAP products to give you an overall solution for customer related data management. ### 24. Gives a complete view of our customers across touchpoints- website, mobile app, and physical stores. **Rating:** 4.5/5.0 stars **Reviewed by:** Rahul S. | Sr. Product Manager, Enterprise (> 1000 emp.) **Reviewed Date:** March 07, 2023 **What do you like best about SAP Customer Data Platform?** With SAP CDP I was able to unify customer data from various sources and build powerful insights for different segments and how to target them from a brand positioning perspective. **What do you dislike about SAP Customer Data Platform?** Requires a skilled implementation manager to navigate through the various integrations which are essential to make use of all the features of the product. **What problems is SAP Customer Data Platform solving and how is that benefiting you?** Our client (retail player) wanted to improve their customer experience and increase customer loyalty. The issue they were facing was that they had customers across different touchpoints and their data was scattered in separate silos, SAP CDP helped reconcile all data through the various channels and helped us gain a complete view of their customers, including their demographics, preferences, behavior, and interactions with the retail brand. ### 25. I understand my customer better now **Rating:** 4.5/5.0 stars **Reviewed by:** Chirag M. | Senior Software Engineer, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** March 16, 2023 **What do you like best about SAP Customer Data Platform?** The best thing about the SAP Customer Data Platform is the charts and the visualizations that the platform provides. It's much easier for me and my team to understand and show our customers' expenditures and make better relevant decisions on our product. **What do you dislike about SAP Customer Data Platform?** It's really difficult for me to criticize this product of SAP. But yeah the documentation part of using the tool could be better. I would like to have better tutorials on how to use the platform for my juniors. **What problems is SAP Customer Data Platform solving and how is that benefiting you?** SAP Customer Data Platform is solving the problem of identifying user behaviors and helping us make better products and features for our customers. It is benefitting us by identifying our user's pain points. ### 26. Best platform to improve customer engagement **Rating:** 4.0/5.0 stars **Reviewed by:** Rekha C. | Sr. US Recruiter, Mid-Market (51-1000 emp.) **Reviewed Date:** April 11, 2023 **What do you like best about SAP Customer Data Platform?** It collects, unifies, and activates customer data from various sources. Real-time data processing and activation for timely engagement. There are multiple security and compliance features for data privacy and regulatory as well. **What do you dislike about SAP Customer Data Platform?** Initial implementation and customization may require significant resources and expertise. More interactive documentation and tutorials will help a lot. **What problems is SAP Customer Data Platform solving and how is that benefiting you?** It provided us with a comprehensive view of our customers by unifying data from various sources such as social media, websites, and transactional data. This allowed us to understand better our customers' preferences, needs, and behavior, which helped us deliver personalized experiences and messaging to them. ### 27. Unlocking Potential of Data **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Services | Mid-Market (51-1000 emp.) **Reviewed Date:** June 09, 2023 **What do you like best about SAP Customer Data Platform?** It allows businesses to consolidate customer data from various sources, providing a holistic and unified view of customer information. This helps organizations understand their customers better and make more informed decisions. **What do you dislike about SAP Customer Data Platform?** It is a comprehensive and feature-rich platform, which can lead to a steep learning curve for users who are new to the system. Implementing and configuring the platform may require technical expertise and dedicated resources. **What problems is SAP Customer Data Platform solving and how is that benefiting you?** The organization collect customer data from various touchpoints and systems, resulting in fragmented and scattered data silos. It integrates data from multiple sources into a centralized repository, breaking down silos and enabling a holistic view of customer information. ### 28. My experience with SAP Customer Data Platform **Rating:** 3.5/5.0 stars **Reviewed by:** Sudhakar J. | Enterprise Architect & Practice Lead, CoE (Innovation & Digital Transformation), Mid-Market (51-1000 emp.) **Reviewed Date:** March 01, 2023 **What do you like best about SAP Customer Data Platform?** There are multiple feature which i liked such as - Data consolidations and syncups - Highly customized data UIs - User behaviors can be tracked in details - Having multiple roles and data privacy - Role based model **What do you dislike about SAP Customer Data Platform?** - Integrations with SAP and Non-SAP system - Data recommendations and predict analytics - Dependency on single source of truth - Data cleanup process is very time consuming **What problems is SAP Customer Data Platform solving and how is that benefiting you?** Below are the some of the key challenges which was solved with SAP CDP. - User tracking on multiple systems - Offline data trackign to online track helped us with more realtime updates - Detailed analytics on customer habits helped us to target the right prospects ### 29. Super smooth and more personalized customer experience **Rating:** 4.5/5.0 stars **Reviewed by:** Aarti C. | Sr. Technical Recruiter, Mid-Market (51-1000 emp.) **Reviewed Date:** April 07, 2023 **What do you like best about SAP Customer Data Platform?** The platform's data management and analytics features have enabled me to gain a deeper understanding of my customers and their preferences, which has allowed me to create more relevant and engaging marketing campaigns. **What do you dislike about SAP Customer Data Platform?** Some users may find the platform's user interface to be less intuitive compared to more modern customer data platforms. Also bit expensive for small scale businesses **What problems is SAP Customer Data Platform solving and how is that benefiting you?** With SAP Customer Data Platform, I've been able to gain a deeper understanding of my customers and their preferences, enabling me to deliver more relevant and engaging marketing campaigns that drive higher conversions and revenue. ### 30. Best tool to bridge the front end and back end at any step. **Rating:** 3.0/5.0 stars **Reviewed by:** Poornaselvam B. | Assitant manager - IT applications, Mid-Market (51-1000 emp.) **Reviewed Date:** July 25, 2023 **What do you like best about SAP Customer Data Platform?** It helps in supply chain optimization and product innovation. **What do you dislike about SAP Customer Data Platform?** It does not show respect for customer data privacy **What problems is SAP Customer Data Platform solving and how is that benefiting you?** It offers a CDP solution and gives access to real time customer insights. ### 31. Countless analysis, but few delays **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Railroad Manufacture | Enterprise (> 1000 emp.) **Reviewed Date:** June 02, 2023 **What do you like best about SAP Customer Data Platform?** To have a huge ammount of possibilities to create my analysis. **What do you dislike about SAP Customer Data Platform?** The lag that commes when it's needed to change q filter, drill down or update the view. **What problems is SAP Customer Data Platform solving and how is that benefiting you?** There is a few optimizing updates that are promissing to reduce this lag. But right now, wasn't enough. ### 32. Overall Satisfaction with SAP Customer Data Solutions **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Banking | Mid-Market (51-1000 emp.) **Reviewed Date:** April 22, 2023 **What do you like best about SAP Customer Data Platform?** It help to gather information from different source, and more deeply understand costumer needs and build the trust **What do you dislike about SAP Customer Data Platform?** More integration packages over CPI would be useful. Tool that allow us to get more advanced analytic information would be needed and Email account management **What problems is SAP Customer Data Platform solving and how is that benefiting you?** Using the SAP Customer Data Platform (CDP), helps to collect data which is costumer - related, which kelps to keep info in one place and shorter the time in repining contacts with same customer/company. It helps to understand costumer needs, and make smoother relations. Also data protection is good, so costumers are not scared of any leak ### 33. It was a good experience while using this software. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Banking | Small-Business (50 or fewer emp.) **Reviewed Date:** July 13, 2023 **What do you like best about SAP Customer Data Platform?** Initially it was little tough for me bez I was a learner. Once I start using this then I feel it was so easy. **What do you dislike about SAP Customer Data Platform?** It could be more familer, while using this I feel that there are certain of product limitations. **What problems is SAP Customer Data Platform solving and how is that benefiting you?** Product limitations. ### 34. Best tools to Manage Customer Data **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Business Supplies and Equipment | Small-Business (50 or fewer emp.) **Reviewed Date:** June 05, 2023 **What do you like best about SAP Customer Data Platform?** It is providing us better customer profiles by collecting customer data from other sources using data enrichment very impressively. **What do you dislike about SAP Customer Data Platform?** Everything is good about SAP Customer Data Platform. **What problems is SAP Customer Data Platform solving and how is that benefiting you?** SAP Customer Data Platform is helping me to keep in regular touch with customers with consistent messaging from any device available with me. Also providing insights for better results with predictive modelling. ### 35. Amazing understanding of your customers **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** March 31, 2023 **What do you like best about SAP Customer Data Platform?** I think that what I really enjoy the most is the fact that it has the capability to integrate with other pre-existing tools, CRM being one of the most important probably. **What do you dislike about SAP Customer Data Platform?** The pricing model, from my point of view, is not the best. Despite the fact that we are very used to SAAS models, scaling the price by the number of profiles and features is not ideal. **What problems is SAP Customer Data Platform solving and how is that benefiting you?** Achieving the proper engagement with customers by designing and deploying the best integrations based on accounts data and activities, segmentation, and behavior. ### 36. Review of SAP CDP **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** June 07, 2023 **What do you like best about SAP Customer Data Platform?** SAP CDP helps a lot with data understanding. Helps a lot with finding the solution. Owns a different way of thinking about how and what an org. Can give to their customer. **What do you dislike about SAP Customer Data Platform?** Can improve the redundancy of their product. **What problems is SAP Customer Data Platform solving and how is that benefiting you?** Trying to make a new feature for managing more data easily. More Simpler UI. ### 37. What a platform **Rating:** 4.0/5.0 stars **Reviewed by:** Mohamed Adel F. | Head of Costing, Mid-Market (51-1000 emp.) **Reviewed Date:** March 07, 2023 **What do you like best about SAP Customer Data Platform?** How great is this app its enabled me to save my customers data and customise it with a huge data base and reporting varieties **What do you dislike about SAP Customer Data Platform?** The app is more than great and easy to use no thing annoying, Thanks for the developers **What problems is SAP Customer Data Platform solving and how is that benefiting you?** Customers data and cards Customers debts ### 38. Empowering customer insights with SAP customer data platform. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Market Research | Small-Business (50 or fewer emp.) **Reviewed Date:** June 13, 2023 **What do you like best about SAP Customer Data Platform?** SAP Customer Data Platform is a robust solution designed to enhance customer data management and drive personalized experiences including unified customer profile, advanced segmentation and targeting. **What do you dislike about SAP Customer Data Platform?** It has some dislike such as cost consideration,support and documentation. **What problems is SAP Customer Data Platform solving and how is that benefiting you?** This platform solved some problem associated with data management , utilization. ### 39. Reliable tool for customer data management **Rating:** 5.0/5.0 stars **Reviewed by:** Akshay K. | IT Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** March 23, 2023 **What do you like best about SAP Customer Data Platform?** Managing our customers critical data like their order details their activities product used and analysis of customer behavior. **What do you dislike about SAP Customer Data Platform?** No problem at all the best for customer data management **What problems is SAP Customer Data Platform solving and how is that benefiting you?** Master data management for any consultancy for their customer data management securely ### 40. Best CDP Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Biotechnology | Small-Business (50 or fewer emp.) **Reviewed Date:** March 17, 2023 **What do you like best about SAP Customer Data Platform?** Features like customer data segmentation, insights from business customer data **What do you dislike about SAP Customer Data Platform?** No nothing here to dislike about SAP CDP **What problems is SAP Customer Data Platform solving and how is that benefiting you?** Customer data management and track and record of each of our customer orders journey details everything and insights from their real time data. ### 41. Excellent tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** June 17, 2023 **What do you like best about SAP Customer Data Platform?** Customer sales data management, insights generation from customers data **What do you dislike about SAP Customer Data Platform?** No nothing as here to discuss about dislike features for me. All good **What problems is SAP Customer Data Platform solving and how is that benefiting you?** Best ever CDMP or tool. For our client sales. ### 42. The Best Customer Data Management Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Business Supplies and Equipment | Mid-Market (51-1000 emp.) **Reviewed Date:** April 23, 2023 **What do you like best about SAP Customer Data Platform?** The best thing about this platform is it provides insights for the better results with its recommendations engine which uses AI. **What do you dislike about SAP Customer Data Platform?** As such there is nothing to dislike about this tool. **What problems is SAP Customer Data Platform solving and how is that benefiting you?** It helping in improving customer profiles with data enrichment using data from external sources. And allow us to develop good relations with customers using multiple devices. ### 43. SAP Customer Data Platform Review **Rating:** 3.5/5.0 stars **Reviewed by:** Manoj K. | Software Associate, Small-Business (50 or fewer emp.) **Reviewed Date:** February 28, 2023 **What do you like best about SAP Customer Data Platform?** I like having the separate cloud spaced for different environments and also like the interface. It also give the full detailed analytical reports based on user interactions **What do you dislike about SAP Customer Data Platform?** It is not an user friendly for the developer. **What problems is SAP Customer Data Platform solving and how is that benefiting you?** It is helps to resolve the all customer's activity ### 44. Nice Product! **Rating:** 5.0/5.0 stars **Reviewed by:** Manish D. | Functional Consultant, Enterprise (> 1000 emp.) **Reviewed Date:** March 20, 2023 **What do you like best about SAP Customer Data Platform?** The best part is that it respects consumer privacy **What do you dislike about SAP Customer Data Platform?** There is nothing I can dislike about this product **What problems is SAP Customer Data Platform solving and how is that benefiting you?** It collects and unifies customer data from multiple sources and it also respects privacy ### 45. SAP Customer Data Platform **Rating:** 3.5/5.0 stars **Reviewed by:** Inês M. | ServiceNow Business Analyst , Enterprise (> 1000 emp.) **Reviewed Date:** March 06, 2023 **What do you like best about SAP Customer Data Platform?** - It's very reliable - Allows to delegate **What do you dislike about SAP Customer Data Platform?** - Difficult to set up - Needs better reporting **What problems is SAP Customer Data Platform solving and how is that benefiting you?** Given the increasing importance of GDPR and data management, it allows to prove appropriate data management in a very reliable way. ### 46. SAP for Life **Rating:** 4.0/5.0 stars **Reviewed by:** Lodge S. | Consultative Specialist, Financial Services, Enterprise (> 1000 emp.) **Reviewed Date:** February 28, 2023 **What do you like best about SAP Customer Data Platform?** Easy of use, easy to enter orders into application and execute the job **What do you dislike about SAP Customer Data Platform?** Only works on Windows Platform, and the cost **What problems is SAP Customer Data Platform solving and how is that benefiting you?** Collecting all the client's info in one place and easy to search by different variables ### 47. SAP Customer Data Platform - Review **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Business Supplies and Equipment | Small-Business (50 or fewer emp.) **Reviewed Date:** April 03, 2023 **What do you like best about SAP Customer Data Platform?** I like about this tool is that how nicely this tool is helping us in engaging just by understanding the data privacy. **What do you dislike about SAP Customer Data Platform?** All features are good in this tool especially data enrichment. **What problems is SAP Customer Data Platform solving and how is that benefiting you?** This tool is helping us to views profiles for B2C using it's feature that collects real time data from multiple sources. ### 48. Customer Data platform , a one stop for all customer data in the organization **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** April 03, 2023 **What do you like best about SAP Customer Data Platform?** It enables businesses to connect all their customer data into a single, secure repository. **What do you dislike about SAP Customer Data Platform?** The product is new and its still evolving as a full fledge customer data platform solution **What problems is SAP Customer Data Platform solving and how is that benefiting you?** Its resolving the central management of the customer master data and a single repository for all integration touchpoints. ### 49. Good Service, AMC support and more over worldwide accepted product **Rating:** 5.0/5.0 stars **Reviewed by:** Deepak M. | Project Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** December 05, 2020 **What do you like best about SAP Customer Data Platform?** SAP as a product or service, Standardised solution and versatility.SAP Customer Profile enables you to transform a wide variety of customer identity, profile and account status attributes into unified customer profiles that can be orchestrated, governed and analyzed across your business from a central location **What do you dislike about SAP Customer Data Platform?** difficult for in duplicate check, huge data base. in Standard ERP, difficult to integrate CRM and other embeded services **What problems is SAP Customer Data Platform solving and how is that benefiting you?** SAP Customer Profile enables you to transform a wide variety of customer identity, profile and account status attributes into unified customer profiles that can be orchestrated, governed and analyzed across your business from a central location ### 50. SAP is a powerful tools that serve all the organizational needs. **Rating:** 4.0/5.0 stars **Reviewed by:** Salik Y. | Enterprise (> 1000 emp.) **Reviewed Date:** May 08, 2020 **What do you like best about SAP Customer Data Platform?** The ability to view reports of individual customers profile and get appropriate information of the customers in a quick and efficient manner. The best thing is that via SAP we get all of our users / customers on one side and an detailed information of the user profiles on the other side. It is linked to the central database of SAP of the company which made it connected to several departments such as audit, accounting, Talent Management and HR of our company. **What do you dislike about SAP Customer Data Platform?** It can be sometimes complex to work with, and I found the interface to be very bland although reporting was upto the mark and powerful. Training is also require to a considerable level before the system can be integrated fully on to the systems. **Recommendations to others considering SAP Customer Data Platform:** To people considering this software, the best way to go forward is to set up a demo with the company, they would present the benefits to your work. At first, the company I worked for did not implement this system right away, it took them a long time and surveys that this would be the best fit for our work. Although it was somewhat difficult at the beginning but the system just clicked and increased customer and user experience leaps and bounds. It was effortlessly in the end saving the company money. **What problems is SAP Customer Data Platform solving and how is that benefiting you?** Registration of Users on the Oil supply website, which allows us to have sync user data with our central server and other sources. Sending emails updates to the user regarding their services which is always updated, powerful, accessible from anywhere. This allow a better understanding of our customers needs, which makes them loyal to the brand and provided easy access of data to various departments and made evaluation easy and fast. ## SAP Customer Data Platform Discussions - [What is SAP Customer Data Platform used for?](https://www.g2.com/discussions/what-is-sap-customer-data-platform-used-for) - [View SAP Customer Data Platform pricing details and edition comparison](https://www.g2.com/products/sap-customer-data-platform/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-28+11%3A13%3A36+-0500&secure%5Bsession_id%5D=2d2009e0-b0ef-41cd-8afa-4a311ca711fc&secure%5Btoken%5D=548005a04d14f9b79fe8235f38fe1b77957966a4a63c69152a3629e04eb3876d&format=llm_user) ## SAP Customer Data Platform Features **Data Sourcing** - Data Enrichment - Expandability - Content Marketing - Multiple Devices **Intelligence** - Marketing Metrics - Predictive Modeling - Recommendation Engine ## Top SAP Customer Data Platform Alternatives - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) - 4.5/5.0 (554 reviews) - [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) - 4.3/5.0 (440 reviews) - [Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews) - 4.3/5.0 (240 reviews)