Landing Page Optimization Software

Typically, Landing Page Optimization is a capability of a variety of other G2 Software categories. See more below to select the

best Landing Page Optimization Software.

Turn audience insights into personalized marketing with a platform that gets smarter over time.

Top Landing Page Optimization Software Result from Marketing Automation

Also listed in Survey, Domain Registration, Social Media Advertising, Website Builder, Marketing Analytics


“Easy to automate and user friendly”
What do you like best?

A&B campaigns is best feature to understand your prospects.

Easy to use for non developers as they can create landing pages,Email templates,Email designer Etc.

Autoresponders is best to use if you are looking for the engagement.

Feedback feature is helping to improve my services.

Automation for your campaigns and playing with reports is always one.

User friendly and best UI if you compare with other tools. Review collected by and hosted on G2.com.

What do you dislike?

They do have free plan but with less contacts and paid plan is little high when you compare with other products.

Less in templates section, so you need always build your own templates and which is time consuming sometimes.

Limited feature for email segmentation.

Less customisation and flexibility for the advanced users. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Building effective campaigns within no time.

Real time tracking and getting right prospects to reach out on timely manner.

Open API and integration with other application are saving lot of time.

Finding correct prospects and reaching out to to them with right services and product. Review collected by and hosted on G2.com.

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HubSpot is an all-in-one growth platform. Since 2006, we have been on a mission to make the world more inbound. Today, over 64,500 total customers in more than 100 countries u

Top Landing Page Optimization Software Result from Marketing Automation

Also listed in Social Media Management, Social Media Advertising, Marketing Analytics, Landing Page Builders, Account Data Management


“HubSpot Marketing Hub Review”
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Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you

Top Landing Page Optimization Software Result from Digital Analytics

Also listed in Content Analytics, Mobile App Analytics, A/B Testing

Webtrends Optimize is a Conversion Rate Optimisation software & services provider which has been delivering CRO for enterprise brands for nearly 20 years. Its feature rich, en

Top Landing Page Optimization Software Result from A/B Testing

Also listed in E-Commerce Personalization, Personalization Engines, Personalization


“Great support and tool to help small teams with little experience”
What do you like best?

The support has been the standout factor for us and really been second to none.

Having quite a small amount of traffic coming through the website and a small team, our website can sometimes get forgotten. However having the ease of the Optimize tool to build a test, and their team encouraging us and supporting us with simple recommendations etc. It has helped us to improve online leads/bookings and do the necessary work on our website. Review collected by and hosted on G2.com.

What do you dislike?

The only disadvantage is that we would like to do more with the tool, however we don't have the right knowledge to code any tests. Optimize have helped with some of this and the release of their new widgets tool has been a big help but we can be a little limited as we get into more advanced ideas. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We are improving the obvious sticking points on our site, as well as updating content as per the season, offers, new cocktails/set ups, etc.

It has helped us to increase online orders significantly as our traffic slowly grows, leading to a Christmas and New Year period where we couldn't fulfil the demand. Not a bad problem to have. Review collected by and hosted on G2.com.

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ClickFunnels

ClickFunnels

(312)4.7 out of 5

ClickFunnels

(312)4.7 out of 5

Clickfunnels is a website builder that allows user to create everything from membership websites, sales funnels, lead generation systems, to product launch pages, landing page

Top Landing Page Optimization Software Result from Landing Page Builders

Also listed in Website Builder, A/B Testing

Convertful

Convertful

(60)4.9 out of 5

Convertful

(60)4.9 out of 5

Convertful is a SaaS toolkit to acquire subscribers and leads using smart behavior-based sign-up forms. It helps you to create subscription forms in minutes using convenient d

Top Landing Page Optimization Software Result from Pop-Up Builder

Also listed in A/B Testing, Retargeting


“Amazing Results, Quality Results!”
What do you like best?

I love how they do the legwork for you! This has increased the traffic of our site twice as much as last month since we started using this service. Review collected by and hosted on G2.com.

What do you dislike?

There is nothing that we dislike at the moment. Still trying out the new and exciting features. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

They save you time and provide you with the forms and high-quality traffic so you do not have to do all of the legwork. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

I am solving the problem of directing the right traffic to our website. I love all of the designs available for the sign-up forms. Such a great system all the way around. Review collected by and hosted on G2.com.

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SharpSpring

SharpSpring

(616)4.5 out of 5

SharpSpring

(616)4.5 out of 5

SharpSpring is Simple Marketing Automation for Agencies & SMBs

Top Landing Page Optimization Software Result from Marketing Automation

Also listed in CRM, Social Media Management, Attribution, Visitor Identification, Marketing Analytics


“SharpSpring Review”
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Moosend

Moosend

(244)4.7 out of 5

Moosend

(244)4.7 out of 5

Moosend is a fully featured email marketing platform which includes a responsive email campaign editor, marketing automations and many other competing features.

Top Landing Page Optimization Software Result from Email Marketing

Also listed in Landing Page Builders, E-Commerce Personalization, Personalization, Email Template Builder


“Moosend Integrates Well with Sales Funnel”
What do you like best?

We tried many similar software but those won't integrate properly or would decline our request saying -- a completed website is required. We understood it was a reference to Sales funnel as an incomplete website. Finally we ended up with Moosend. Moosend gave a very good chat support and since we did not have coding skills, also helped us out to see that Moosend integrates properly. That was the best part -- We got started! Review collected by and hosted on G2.com.

What do you dislike?

We are yet to find out.... Nothing to dislike yet. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Any one will integrate a similar software / product / services to a website but Moosend integrates well with a Sales Funnel. So for all Sales Funnel users I would recommend Moosend. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We wanted to collect proper email lists from forms on our sales funnel ready for categorized and tagged members / customers and then follow up with them. Moosend helped us by integrating itself to sales funnel. Review collected by and hosted on G2.com.

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MailerLite

MailerLite

(330)4.6 out of 5

MailerLite

(330)4.6 out of 5

MailerLite is an easy-to-use email marketing tool that enables people of every skill level to create professional-looking campaigns. All the features you need at a value that

Top Landing Page Optimization Software Result from Email Marketing

Also listed in Landing Page Builders, Email Verification, Email Deliverability, Email Template Builder, Email Testing


“The most awesome email server that you will ever find!”
What do you like best?

What I like the most about MailerLite is their ‘simplicity.’ It provides the most efficient platform to work with for those who are starting from scratch just like me! Review collected by and hosted on G2.com.

What do you dislike?

Nothing, for real! — Nothing to complain! Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Absolutely go for it, specially if you are an author like me. Even if you know nothing about email marketing, because that’s how I started — from 0. If you have any questions their support team is amazing. I’m so thankful to be referred to them, and I’m paying back because I know my referral will bless other people too just like it did with me. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

I have been able to build my first ever email list, creating my first ever emails with such grace and playfulness developing a relationship with my audience, sell my products directly from the platform and LEARNING how to do this directly from them; their newsletters are the most valuable marketing content I have read so far—and the best of all is that I have been able to start doing all of this for free! Review collected by and hosted on G2.com.

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Unbounce

Unbounce

(236)4.4 out of 5

Unbounce

(236)4.4 out of 5

Unbounce allows you to build, publish & A/B test your landing pages without I.T.

Top Landing Page Optimization Software Result from Landing Page Builders

Also listed in Pop-Up Builder, A/B Testing


“Landing Page Software with unique Drag & Drop Functionality”
What do you like best?

When using Unbounce the things I like the most are

1. You can drag and drop elements on any part of the Page, can resize and do Adjustments way easily. This leaves room for making the page look exactly as per the design you want.

And using same drag & drop way, being able to manage Mobile Responsiveness.

2. Integration Options with various platforms Review collected by and hosted on G2.com.

What do you dislike?

Sometimes the way things get distorted when designing the Mobile View from Desktop View, and you drag & drop elements again to make the Mobile layout according to Design. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

If you need a software that integrates well with other platforms, and you do lot of A/B Testing, then go for it.

And when using Unbounce, use optimized images on page, this would help in improving the page load speed.

And after each page publish, cross check for page size and optimization. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Creating pages which can be easily A/B Tested is one of the benefit. And with Unbounce, as long as you know the design you want, it's easier to create the same. Review collected by and hosted on G2.com.

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WebEngage

WebEngage

(121)4.5 out of 5

WebEngage

(121)4.5 out of 5

Marketing Automation Software

Top Landing Page Optimization Software Result from Marketing Automation

Also listed in Mobile Marketing, Transactional Email, Marketing Analytics, A/B Testing, Customer Journey Analytics


“Simple marketing system, saves time !!”
What do you like best?

Our company noted the great simplicity that this software has for both customers and us, especially when segmenting customers with respect to their web activity, it also has an excellent data flow aimed at travel with specialized assistance for that the clients make the best decision. In short, by using this software we had better communication with our customers. Review collected by and hosted on G2.com.

What do you dislike?

It does not have the value for money that we seek to offer our customers since the cost is high and would cause a discouragement in all our users, in addition to realizing that the response times with respect to the interface are relatively slow Compared to other software, they will not want to have this tool either. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Our customers like to make price comparisons before choosing their option, which is why this software is vital in this regard, in addition to providing users with notifications about constant product updates. WebEngage is aimed at companies of all sizes and therefore we invite their use and decision if they want to implement. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

The main problem we saw in our company was wanting to carry out a campaign at any time without having to depend on the help of a technical team in order to contribute new ideas, with the help of WebEngage this problem reached its end since all the supports, tools and implements that it has make it relatively easy to use, achieving the creation of a campaign in minutes. Review collected by and hosted on G2.com.

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Sendinblue

Sendinblue

(1,128)4.6 out of 5

Sendinblue

(1,128)4.6 out of 5

Easily manage your marketing campaigns, transactional emails, and SMS messages all in one simple and powerful platform.

Top Landing Page Optimization Software Result from Email Marketing

Also listed in Landing Page Builders, Transactional Email, Email Deliverability, SMS Marketing, Email Testing


“A very valuable email marketing platform for free users as well!”
What do you like best?

I liked the fact that I am not asked to move to Premium if I want to add multiple cohorts (which the competitor companies sometimes prompt you to move to Premium!). Also, the interface is easy to use and importing/exporting contacts is a breeze. Review collected by and hosted on G2.com.

What do you dislike?

Sometimes a campaign is suspended if there isn't a satisfactory click rate (1/10th of total users in the cohort) within 12 hours of sending the mail. Also, only 300 users can be mailed in 24 hours. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Schedule emails at a time when your target audience is active and might open the mail (e.g. not between 10 pm -6 am or on Weekends). If the response is low, the campaign might get suspended. Other than that, it's a brilliant email marketing tool. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

I love the fact that it is free and adding multiple cohorts is easy. There is also an Analytics tab where I can keep track of the open/click rates, bounced emails, etc. Review collected by and hosted on G2.com.

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LaunchDarkly

LaunchDarkly

(30)4.8 out of 5

LaunchDarkly

(30)4.8 out of 5

LaunchDarkly's vision is to eliminate risk for developers and operations teams from the software development cycle. As companies transition to a world built on software, there

Top Landing Page Optimization Software Result from Feature Management

Also listed in Continuous Delivery, A/B Testing


“Game Changer for Dev and Product Team Release Cycles”
What do you like best?

I've seen many in house solutions to feature toggling. I've even built a few myself. Feature toggling is not a new idea in web dev. Most companies are doing some version of it in their apps today. I'm guessing most are not as well thought out, future ready and extensible as LaunchDarkly. After seeing LaunchDarkly's approach I know mine wasn't. Save your dev teams from reinventing the wheel many times over, try out LD!

LD had all the all the integrations ready to go and easy to setup, no cryptic guides or buggy attempts. Our all integrations worked with little to no fuss.

Their IAM strategy is best in class. Review collected by and hosted on G2.com.

What do you dislike?

It takes some practice for the real power of LaunchDarkly to "click" for everyone within your org. LaunchDarkly takes user context and targeting rules out of the code and into shared admin interfaces, democratizing these controls. It's a huge time saver and reduces friction between dev and product release cycles. This can be a huge paradigm shift for both dev teams and product managers in order to get it right. The LD team has amazing onboarding and training documents, demos and support staff. Don't miss out, use them to educate your teams early and often! Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

1. Code releases ahead of product launches.

2. Demos and sales pitches of new features and products in PROD envs. for 3rd party partnerships. Safe, self service controls for QA, Product and Sales teams.

3. Permanent toggles states for different business channels leveraging common components with slight variations.

4. Wholesale UX flow changes to meet business cases and still maintaining DRY standards in our code. Review collected by and hosted on G2.com.

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Duda

Duda

(242)4.6 out of 5

Duda

(242)4.6 out of 5

Duda is a leading white label responsive website builder for digital marketing agencies, hosting companies, online directories and all web professionals that serve small busin

Top Landing Page Optimization Software Result from Website Builder

Also listed in Web Content Management, Landing Page Builders, Personalization


“Great for growing agencies.”
What do you like best?

The simplicity and ease of building websites. Even if I use a template I can make sites look 100% their own.

I love the "site for life" plan, though I believe that is no longer offered for new customers.

I like the Ecwid integration. The free eComm store option is great. The other options are great, though I"d like to see them priced a little better. Review collected by and hosted on G2.com.

What do you dislike?

1) WordPress is the "hot word" - explaining why we'd go with Duda over another builder like SquareSpace presents challenges.

2) Duda can get pretty buggy, and support isn't always able to help.

3) Updating things like header logos for desktop does not change how things are for mobile and desktop. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

This is a great web builder if you don't need a backend database. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Quickly + efficiently building websites for SMBs.

It is very inexpensive and cost effective.

Building sites for mobile + tablet + desktop display is easy and quick.

The site dashboard is really useful for hands-on clients that want to get involved in their site. I also like the monthly and or weekly emails to send to clients with stats and analytics and other updates - it's good to send that out automatedly so I don't have to worry about it. Review collected by and hosted on G2.com.

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ActiveCampaign helps growing businesses meaningfully connect and engage with their customers. Its Saas platform enables businesses to create optimized customer experiences by

Top Landing Page Optimization Software Result from Marketing Automation

Also listed in Online Form Builder, CRM, Live Chat, Social Media Advertising, Attribution


“Good Marketing Email Software”
What do you like best?

Nice features for a pretty decent price. Review collected by and hosted on G2.com.

What do you dislike?

I wish active campaign integrated with space craft. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Make sure the software integrates with your current web software. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Establishing a sales funnel. Connecting and reconnecting with clients and contacts. Review collected by and hosted on G2.com.

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Algolia

Algolia

(191)4.6 out of 5

Algolia

(191)4.6 out of 5

Algolia is an API built for developers that delivers relevant results in your mobile apps and websites from the first keystroke.

Top Landing Page Optimization Software Result from Enterprise Search Software

Also listed in E-Commerce Search, E-Merchandising, A/B Testing


“Very good experience with customisability overall, but slightly lacking on integrations”
What do you like best?

I like how customisable and well-documented the algorithm is - I like being able to rearrange the steps, as well as the automagical adaptation to new data types. I can add a completely new key to my object, and Algolia automatically updates to handle it.

Also, I am very happy about the ease of creating new collections/workspaces, and configuring them through the easy guided tutorial.

I would have also said that my favourite feature, by far, was Algolia places :(. The fact that it was available for free/a very low cost was amazing.

The React toolkit is also incredibly helpful - I can set up a UI with searching, filtering, and sorting very quickly.

This also goes without saying, but the search algorithm is amazing. Review collected by and hosted on G2.com.

What do you dislike?

I am, of course, sad about the demise of Places. It really was the only tool available for searching this kind of data for free, and I've used it in a lot of sights where it was really a no-brainer to implement and there weren't really any viable alternatives.

Also, I would appreciate more integrations with rapid development tools - it has occurred many times that when developing a super-quick MVP, Algolia was the longest to set up. For instance, automatic Firebase/Firestore sync would be greatly appreciated, since right now, I need to use Firebase Functions in order to manually sync the two. Not only does this slow down development time, it also makes the sync execute slower, since Firebase Functions need to boot up first.

Also, I have experiences slight issues when it comes to implementing the manual React UI - although I said that it's quite easy to use, this isn't the case when attempting to customise it. It can get quite complicated and hacky to use, particularly with Typescript (as TS definitions are dodgy/incomplete in cases). Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Algolia is amazing to work with, and their customer support is always available super quickly to help you with any concerns. Make sure to make use of the algorithm customisation features and fine-tune indices to your liking in order to bring out the most from Algolia - it could make the difference between a 'good' and 'great' implementation. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

On our website CodeDragon, we use Algolia to search users and projects - it has been incredibly helpful in allowing us to broaden our search feature from just usernames and project titles to user bios and descriptions and content. It has allowed us to convey more info to the user quickly, and the InstantSearch feature means that we don't need to manually make requests.

We've also used Algolia Places in a lot of situations to allow address search, in order to simplify (as well as validate) addresses in circumstances where this was necessary to be correct. Review collected by and hosted on G2.com.

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WEVO

WEVO

(31)4.6 out of 5

WEVO

(31)4.6 out of 5

WEVO is the only tool that pinpoints why visitors aren’t converting and generates recommendations to improve conversion, before going live.

Top Landing Page Optimization Software Result from A/B Testing

Also listed in User Research


“Easy to set up, fast results, and findings that are straightforward but also very thorough”
What do you like best?

QUICK! Great customer service. Thorough results that are also super easy to read and actually use. Sometimes with user testing it's difficult to take all of the findings and summarize them into actionable next steps, but WEVO takes the guess work out of that, making my job a lot easier and saves me a lot of time. Review collected by and hosted on G2.com.

What do you dislike?

I wish there was an overlay of comments on the heat map. Sometimes it is hard to summarize issues with one particular component (let's say a header) without the heatmap AND the comments -- so it'd be nice to have a better visual representation of these findings. Or...a word cloud above each element that was commented on? So if when users are providing feedback on imagery, if there are words that are used over and over again, having those on the screenshots would be helpful.

Cost *could* be a blocker in some cases as now every client can afford it -- is there a way to get a statistically valid test by having a "mini" version of WEVO? Something that didn't cost as much as a normal test does. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Definitely take the WEVO team on their offer to help you set up your first test. This is extremely helpful in learning what types of goals you want to set, which in turn will help deliver data that is impactful and useful for your project.

Think carefully about the audience that you want to reach. I realized that my first test was too broad -- I needed my results to be more narrow in terms of education level and salary, but I didn't set those up properly at first. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

WEVO helps me to help clients see opportunities for their site to be improved -- with data!

There is also a good visual component of WEVO that helps clients to see where they may be leading or falling behind industry averages, which I think is helpful. Review collected by and hosted on G2.com.

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Instapage

Instapage

(256)4.3 out of 5

Instapage

(256)4.3 out of 5

Instapage makes personalized digital advertising easier for teams and agencies by providing a powerful end-to-end solution for quickly building, integrating, and optimizing la

Top Landing Page Optimization Software Result from Landing Page Builders

Also listed in Personalization, A/B Testing, Heat Maps


“Great option at surprisingly affordable price given the full functionality”
What do you like best?

Incredible visual customization that mirrors across desktop and mobile with ability to edit each without affecting the other. Terrific multivariate testing (with more than just A and B testing options). Ease of tracking integrations. Design templates don't look cookie cutter and all offer great customization. Review collected by and hosted on G2.com.

What do you dislike?

Not much I don't like for the price. There occasionally feels like an opportunity exists to better streamline the UI, but it's possible/likely I'm not navigating using all their built-in flow. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Utilize the free trial and see if it works for you. We used for a month free and knew we wanted to on board more permanently. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Customized landing page solutions with custom content for different audiences. A/B testing allows us to find best messaging to implement across advertising and on our main website. Review collected by and hosted on G2.com.

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AB Tasty

AB Tasty

(73)4.4 out of 5

AB Tasty

(73)4.4 out of 5

AB Tasty is the fastest-growing provider of AI-powered experimentation & personalization, helping businesses drive more conversions and revenue on all their digital assets. We

Top Landing Page Optimization Software Result from E-Commerce Personalization

Also listed in Feature Management, Mobile App Optimization, A/B Testing, Session Replay, Personalization Engines


“Amazing Platform!”
What do you like best?

Love how easy the tool is to use. Can easily create real time experiences as set up is really quick. AB Tasty team constantly improving the platform based on customers feedback. It's great to see a company listening to the customers opinion. Great library of widgets. Review collected by and hosted on G2.com.

What do you dislike?

I wish they offered a more dedicated support. I think it would be great if they offered immediate support sometimes you may require more urgent support but the SLA I feel is too long. It would be great if they offered this option even if there was an extra charge I think a lot of companies would prefer this especially if you don't have your own in house dev capability. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

UX problems, Easily solving usability problems on site, making the on site experience easier via testing solutions. Quick fixes for any on site bugs. Review collected by and hosted on G2.com.

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Kameleoon

Kameleoon

(21)4.7 out of 5

Kameleoon

(21)4.7 out of 5

Kameleoon enables Internet players to increase revenues and margins by personalizing and A/B testing customer journeys. The platform uses Artificial Intelligence to identify v

Top Landing Page Optimization Software Result from A/B Testing

Also listed in E-Commerce Personalization, Personalization Engines, Personalization


“Thanks to Kameleoon, we can deploy tests and personalizations.”
What do you like best?

We have tailored support from the Kameleoon team! The responsiveness of the team in the deployment of projects has always been a key differentiator for us.

Kameleoon’s strength is also that it is clearly a single collaborative tool that allows us to manage both A/B tests and much more elaborate personalization campaigns thanks to its depth of features. This allows us to accelerate in-house decision making and implementation. Review collected by and hosted on G2.com.

What do you dislike?

We sometimes use the solution as a patching tool and this can cause some instabilities to some of our tests when there are new releases. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

It is impressive how we have boosted our contact generation strategy. We have optimized our search engine zone on our website and it helps a lot to promote our new offers for professional targets, a key business driver for us. Review collected by and hosted on G2.com.

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