Landing Page Optimization Software

I find VWO Testing to be an excellent A/B testing platform that is easy to use and reliable. Setting up A/B tests is straightforward, and the insights provided are clear, which makes it a great tool for anyone serious about conversion optimization. I appreciate the trackability of visitors through VWO Testing, which helps in determining when to launch a page live based on visitor increase. Additionally, the support team is commendable for their good service, and the powerful features offered by VWO Testing enhance my overall user experience. The initial setup process was pretty easy, which facilitates faster implementation and engagement with the tool. Review collected by and hosted on G2.com.

I’ve used a lot of analytics tools across my SaaS stack, and most of them focus on front-end visual behavior — clicks, scrolls, funnels, heatmaps, and basic user session data. Helpful… but limited. What I really wanted was deeper product intelligence — the kind that tells me why a user behaves a certain way and how that ties to actual retention, usage frequency, and long-term value.

That’s where Statsig stands out.

Statsig has given me data at a depth I can’t get from lightweight analytics tools. Instead of just watching what a user does visually, I can understand how features perform, what actually drives engagement, and which actions correlate with better conversions or retention. The platform feels like telemetry for your product, not just a UI event tracker.

I still use Humlytics for lightweight behavior snapshots, but Statsig is what I use when I want real product decision-making clarity. It’s not just tracking events — it’s tracking outcomes. The experimentation and evaluation layer makes it easy to move beyond assumptions and ground decisions in actual product impact.

If you’re serious about iterating your SaaS, and you need something deeper than “where users clicked,” Statsig is a huge step up. It’s a product intelligence tool, not just analytics — and that distinction matters once your product starts scaling.

Pros:

Deep behavioral analytics tied to product outcomes

Lets you measure impact, not just interactions

Great for SaaS feature iteration and retention improvement

More strategic insight vs surface-level UI tracking

Gary Stephen Arias | wedo.software Review collected by and hosted on G2.com.

One new thing I really like about HubSpot Marketing Hub is the AI-powered content and campaign recommendations. It actually analyzes audience behaviour and suggests the best content, subject lines and sending time for each campaign. This makes it much easier to optimise performance without guessing.

Another feature I appreciate is the improved multi-touch attribution reporting. It clearly shows which channels, ads and touchpoints contributed the most in converting a lead, which helps us make smarter budget decisions.

Along with that, the WhatsApp integration for automated workflows is also very useful. We can now nurture and respond to leads instantly through WhatsApp without switching platforms.

Overall, HubSpot Marketing Hub keeps improving automation and insights, which is really helping in my current marketing project — especially in reducing manual effort and increasing conversions. Review collected by and hosted on G2.com.

I like how AB Tasty makes it easy to optimize digital experience thanks to its great features and ease of personalization. The tool makes it possible to test features before releasing them and we easily monitor and record user behavior to know what matters most to them.

I like that it makes mobile app optimization east and the emotion AI helps us understand area to improve and what users aren't happy about.

The tool ensures better efficiency and collaboration and it works well well. Besides anyone can use in thanks to the amazing UI and ease of customization.

I like the A/B Testing features and the tool also makes personalizing engines easy too. Review collected by and hosted on G2.com.

One of the biggest positives of EngageBay is how easy it is to get started with email campaigns and sequences. The email builder is clean and intuitive, so I didn't have to spend much time figuring things out. Creating campaigns, setting up automated sequences and managing contacts all feel straightforward.

I especially like the automation workflows for email sequences. You can build drip campaigns without overcomplicating things, and the logic is simple enough to manage even if you are not deeply technical. The templates are decent and customizable which helps save time when launching campaigns quickly. Review collected by and hosted on G2.com.

Hello everyone! I highly recommend this tool called FlexiFunnel — one of the best funnel builders and course hosting platforms out there. I love its easy-to-use, plug-and-play templates and drag-and-drop funnel-building dashboard. The FlexiFunnel team provides very fast support through chat and even video calls.

I’m also teaching this tool along with my team members. One of my favorite features is the new AI FlexiBot — you just need to paste your entire business copy, and the AI bot will automatically create your complete landing page to sales page within 10–15 minutes. The results from the AI FlexiBot are absolutely mind-blowing!

This tool is super helpful, extremely fast, and packed with amazing features. Highly recommended! 🚀 Review collected by and hosted on G2.com.

One of the standout features of the Netcore CE Platform is its segmentation capabilities. I can create segments using a variety of metrics, such as email opens, clicks, push notification clicks, and all the attributes I have uploaded to the panel.

The platform is user-friendly and extremely effective in practice. Their AMP capability is unmatched in the market. They excel at implementing AMP Emails, and the use cases they recommend have significantly improved engagement. Review collected by and hosted on G2.com.

Upflowy is an exciting new flow builder that allows you to quickly build simple or complex lead funnels, questionnaires, and much more.

I love that you have full control over each step in the workflow thus allowing you to completely customize the experience for the end user. Equally impressive is that the analytics provide both data on the workflow as a whole as well as step specific insight. This helps when trying to understand potential roadblocks or weak points in a flow. The new document feature, which opens the door to creating client intake documents with advanced filtering is also something that's going to be super useful. Finally, Upflowy’s onboarding team has been very helpful with answering questions and walking me through the platform and it’s potential. Review collected by and hosted on G2.com.

I have been using NotifyVisitors for two years, and I really appreciate the software's good email automation features, which streamline my communication processes efficiently. The support team stands out as exceptionally fast and supportive, providing quick and effective resolutions to my queries, which enhances my experience with the product significantly. I also like that NotifyVisitors provides a more personalized and relevant messaging capability, which is crucial for engaging my audience effectively. The attribution reports are considerably better than those offered by other vendors, giving me deeper insights and data that are invaluable for decision-making. Furthermore, I enjoy its scalability and the seamless integration with my existing systems. NotifyVisitors is budget-friendly with many tools available on a free-tier or at low cost, yet still offering impressive features. Additionally, the platform delivers an improved consumer experience and analytics, offering more nuanced insights that help in enhancing my business operations. Review collected by and hosted on G2.com.

I've been using Convertful on my website since a year and truly it has been really a cost effective solution for acquiring email subscribers. Interface is very easy to navigate, and the customization options are also plenty even if you’re not a design wizard, you will get along with it. I have did integrations with Mailchimp and now they's really save me so much time. Review collected by and hosted on G2.com.

We’ve been working with ContactPigeon since 2020, and there are so many things that we can do. What stands out most for us is how effective the pop-ups are, especially this past year, where we’ve seen great performance in orders and revenue. Email campaigns also contribute a solid amount of revenue, and the team has helped us build transactional emails for our beauty consultant service, which streamlined communication with customers. Review collected by and hosted on G2.com.

I appreciate LaunchDarkly's ease of use and the additional features it offers. The UI is excellent and makes complex flag evaluation straightforward. The configurability of feature flagging is a significant improvement over the previous solutions we used, allowing much more control and flexibility. The ability to search for contexts by name is particularly useful, making the process of toggling feature flags for specific users, projects, or companies extremely easy directly from the browser. This capability has greatly enhanced our workflow, moving beyond a simple on/off solution to a more sophisticated and user-friendly interface. Overall, LaunchDarkly's feature flagging service is the most valuable aspect for us, and it's a primary reason for our continued use and affection for the service. Review collected by and hosted on G2.com.

We were initially skeptical, but Fibr AI’s personalization and experiment automation truly made a difference for us. The ability to personalize landing pages and run experiments without constantly relying on our tech team saved us tons of time. We no longer had to manually create new variants every time we wanted to test something. The AI-powered insights helped us optimize in real time, making the process far more efficient. Review collected by and hosted on G2.com.

After over a year of searching for a simple, effective A/B testing solution to replace Google Optimize, we found Varify — and it’s been phenomenal. Their platform was incredibly easy to install, seamlessly integrates with Google Analytics, and offers unlimited usage, which is a huge plus for a business like ours.

As one of the largest affiliates in our industry operating across multiple domains, our needs are unique. The Varify team not only took time to understood this but provided outstanding support to ensure the setup and price was tailored to our setup. Their responsiveness and willingness to help made all the difference.

Thank you, Varify, for helping us streamline our testing strategy. We look forward to continuing this partnership well into the future. Review collected by and hosted on G2.com.

Omniconvert makes A/B testing on Adobe Commerce incredibly easy once it’s set up, and the real standout is their support team—especially Bogdan. We had a very tricky Magento Cloud integration, and he not only guided us through every step with patience and clarity, but even stayed after hours to help us hit a hard deadline before Black Friday. The platform is powerful, intuitive, and stable, but their level of customer support is on a completely different level. It genuinely feels like having an extension of your team. Review collected by and hosted on G2.com.

PostHog makes it remarkably simple to gain a clear understanding of real user behavior. The session replays and heatmaps offer vivid, visual insights into how users move through the product, allowing us to quickly spot friction points and usability challenges.

The platform is straightforward to implement and requires minimal effort to get started, which has made adoption across our team easy. I also value how effortlessly it tracks user interactions including clicks, page views, form submissions, and custom events all within a single platform.

Thanks to its extensive features and intuitive workflows, we rely on PostHog regularly for both everyday monitoring and more in depth analysis. This powerful blend of usability, comprehensive features, and both qualitative and quantitative insights enables us to make product decisions that are more data driven and actionable. Review collected by and hosted on G2.com.

I really like Perspective for its intuitive and simple design. It makes creating funnels easy and fast. The way Perspective shows analytics and data is great, and how fast they make updates is amazing. The AB testing tool is also really good and I appreciate how easy it was to set up with Meta Ads. I have never seen a software before with initiatives that support new users and those already advanced in such a good way. They share many proven templates for beginners, give insights on advance funnel strategies and offer a free mastermind that provides all the information and help needed. The employees are really nice and knowledgeable people. Review collected by and hosted on G2.com.

I like Webflow’s combination of a highly flexible CMS and an intuitive visual development environment. It allows me to design, build, and manage complex, content-driven websites without relying heavily on code, while still offering the freedom to customize when needed. The seamless workflow between design, CMS structure, and live content editing makes projects faster, smoother, and far more enjoyable to deliver. Review collected by and hosted on G2.com.

Beefree is honestly a game changer for me. I have to make a lot of professional email flyers, and this tool makes it so easy. You don’t have to do any coding, just drag and drop, and it creates clean, professional designs in minutes. You can preview everything in one click, and it has so many useful features like adding images, tables, social media icons, or even videos. I’ve tried some other tools, but nothing comes close to Beefree. And the best part, it even lets you host your images on their cloud. Review collected by and hosted on G2.com.

I recently tried the new blog feature in dotcompal , and honestly, it surprised me in a good way. The setup was so easy - I just picked a theme , added my content & images, and hit publish. Within few weeks,I noticed more visitors coming through my posts than I expected, which was a nice surprise. The built-in SEO settings made it easier to optimize my posts without needing extra tools , which saved my time and money . Review collected by and hosted on G2.com.