Varify.io® Reviews & Product Details

I really appreciate that Varify.io® is user-friendly, allowing me to jump right into test preparation without needing to read a lot of documentation. The interface is designed for non-programmers, which makes setting up A/B tests straightforward. I like the possibility to create tests directly in the frontend, which fulfills one of the main criteria I was looking for in an A/B testing tool. The simple administration and dashboard are also useful features. I also appreciate the small features in evaluation, like excluding duplicate user events or outlier smoothing. Although measurement was initially a bit hard to understand, I found it a good option to choose between GA4 and BigQuery for measurement, and with some understanding of the documentation, it’s manageable. It was really helpful having a call or two with the Varify team for implementation. Review collected by and hosted on G2.com.

Measurement is a bit hard to understand but once you do, it's ok. Review collected by and hosted on G2.com.

We use varify.io for a variety of domains with custom A/B tests for >2 years now. Integration is just very quick for a new store ! With that, I really like the stability and the support of the varify team. The stability helps with very high volume A/B tests and I can always ask support. The test rendering is stable and flicker-free due to how you can set up tests in the editor. Review collected by and hosted on G2.com.

Only 2 minor points: Findability / discoverability of topics in the user documentation. Practicality of use, if a domain has no true data tracking yet (though one should set up GA4/other tool anyway beforehand!). Review collected by and hosted on G2.com.

It‘s very easy and straighforward to set up and launch an A/B test. Review collected by and hosted on G2.com.

The team updates the software a lot, sometimes you have to check the help docs to understand new features. Review collected by and hosted on G2.com.

After over a year of searching for a simple, effective A/B testing solution to replace Google Optimize, we found Varify — and it’s been phenomenal. Their platform was incredibly easy to install, seamlessly integrates with Google Analytics, and offers unlimited usage, which is a huge plus for a business like ours.

As one of the largest affiliates in our industry operating across multiple domains, our needs are unique. The Varify team not only took time to understood this but provided outstanding support to ensure the setup and price was tailored to our setup. Their responsiveness and willingness to help made all the difference.

Thank you, Varify, for helping us streamline our testing strategy. We look forward to continuing this partnership well into the future. Review collected by and hosted on G2.com.

I have no dislikes as of yet, we have installed Varify on 2 domains, and plan to integrate more this coming quarter. Review collected by and hosted on G2.com.

Where should I start?

varify is integrated extremely quickly, one line in the store is enough. the tracking is via ga4, which means the data quality is extremely high, provided that ga4 is properly integrated in the store.

varify does not work with cookies, but with local storage, so there are no cookie problems and no user losses.

on the subject of users we come to the next point, here no overpriced sofware is paid depending on the user, but it always costs the same, no matter how many tests and no matter how much traffic.

the team is also lean and quick to respond if you need help.

i have used bsierhe in some tools and also recommend varify to all my customers and work with it in more than 5 stores. Review collected by and hosted on G2.com.

it's grumbling on a high level, perhaps the home page with the tests could be designed a little more ux so that you can find your way around more quickly. Review collected by and hosted on G2.com.

Varify.io has taken us to the next level. In my projects I especially use Split URL Testing which enables me and my clients to test super flexible. Always when I struggle with my complex test setup the Varify teams assists me and we come up with some very clever test setups. Review collected by and hosted on G2.com.

In the reporting section I would love to see more segment filters. As I have no data discrepancy between the imported data in the tool and my GA4 data it is not an issue but still it would be nice to have the filters. Review collected by and hosted on G2.com.

Varify is great for beginners but also for professionals. I can integrate Varify with Hotjar easily and can gain also other qualititive insights. A Game changer for us is obviously the great support, which always helps us with good recommendations how we can build our A/B tests. I like it that this tool is not only made for technical people. I am more a marketing guy and also for me it is super easy to use. Review collected by and hosted on G2.com.

Sometimes it is a bit difficult to select the right element in the editor but after a few tries it is possible. This is not a very big issue for me because most of our tests are developed with JS anyway. Review collected by and hosted on G2.com.

I like best the creation of Auto Goals. In other A/B testing tools you need to be a developer in order to create all the Goals or you have to pay a lot of money for an tool setup. I also like the customer support they usually answer in less than 2 hours. Review collected by and hosted on G2.com.

The overview in the dashboard could be a little bit better. Sometimes I need a moment to find the right experiment. Review collected by and hosted on G2.com.

What I really like about Varify.io is the simplicity and flexibility of the platform. You can easily create A/B tests without technical know-how. I like the intuitive visual editor. The best part is the unlimited experiments and traffic for a fixed price. This allows us to test as many ideas as we need without additional costs. It's beneficial because of its comprehensive set of features, which can be incredibly empowering even for those new to A/B testing. Review collected by and hosted on G2.com.

The software is fantastic, but for beginners, the wide array of options could initally a bit overwhelming. However, once you get used to it, everything is straight forward. Review collected by and hosted on G2.com.

As a freelance test developer, I’ve been using Varify.io for a few months, and it has truly changed the way I approach A/B testing. The platform’s focus on a "single source of truth" means that all my data is consistent and easy to track. Plus, the integration with BigQuery allows for super-fast data analysis, which saves me a lot of time and helps me make quick decisions for my clients. Review collected by and hosted on G2.com.

I don't like how underrated it is. Few people I talk to have heard about Varify, which is a shame because it is affordable and its Bigquery integration means that its one of the ONLY testing tools with 100% accurate tests. Review collected by and hosted on G2.com.