--- title: Varify.io® Reviews meta_title: 'Varify.io® Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 38 reviews by the users' company size, role or industry to find out how Varify.io® works for a business like yours. aggregate_rating: rating_value: 4.8 review_count: 38 scale: '5' date_modified: '2026-06-23' parent_category: name: Conversion Rate Optimization Tools url: https://www.g2.com/categories/conversion-rate-optimization-tools --- # Varify.io® Reviews **Vendor:** Varify **Category:** [A/B Testing Tools](https://www.g2.com/categories/a-b-testing-tools) **Average Rating:** 4.8/5.0 **Total Reviews:** 38 ## About Varify.io® Varify.io® is a comprehensive website optimization solution designed to help users enhance their conversion rates through data-driven A/B testing. This platform caters to businesses of all sizes, enabling them to make informed decisions about their website design and content without the need for programming expertise. By providing a user-friendly interface and robust features, Varify.io® empowers marketers and website owners to optimize their online presence effectively. The target audience for Varify.io® includes digital marketers, small to medium-sized business owners, and web developers who seek to improve user engagement and conversion rates. The platform serves various use cases, such as testing different website layouts, experimenting with call-to-action buttons, and analyzing user behavior to identify areas for improvement. By leveraging the capabilities of Varify.io®, users can implement changes that are backed by real-time data, ultimately leading to more effective marketing strategies and increased revenue. One of the standout features of Varify.io® is its Traffic Flatrate model, which allows users to conduct A/B testing without worrying about fluctuating costs based on website traffic. This pricing structure ensures that businesses can focus on optimizing their sites without the financial stress associated with varying traffic levels. Additionally, the platform's Visual Editor enables users to customize website content effortlessly, allowing for modifications to images, text, and videos without any coding knowledge. This accessibility makes it easier for teams to collaborate and implement changes quickly. Varify.io® also offers immediate applicability, as users can integrate a simple JavaScript code snippet into their website to start tracking and testing right away. This seamless integration ensures that website functions and consent layers remain operational, allowing users to maintain their existing workflows while benefiting from the optimization tools provided by Varify.io®. The combination of these features not only enhances user experience but also streamlines the process of website optimization. Overall, Varify.io® stands out in the realm of website optimization solutions by offering a feature-rich platform that prioritizes ease of use and affordability. Its unique selling points, such as the Traffic Flatrate pricing model and the intuitive Visual Editor, make it an attractive option for businesses looking to improve their online performance without the complexities often associated with traditional A/B testing tools. ## Varify.io® Pros & Cons **What users like:** - Users value the **intuitive A/B testing interface** of Varify.io, enhancing their ability to optimize conversion rates effortlessly. (8 reviews) - Users commend Varify.io® for its **outstanding customer support** , which greatly enhances the A/B testing experience and setup. (6 reviews) - Users value the **ease of use** of Varify.io®, making A/B testing accessible and efficient for all skill levels. (5 reviews) - Users find Varify.io® to be **super affordable** , providing great value for A/B testing without unnecessary complexity. (2 reviews) - Users value the **seamless integrations** of Varify.io, enhancing data consistency and analysis for effective A/B testing. (2 reviews) - Users value the **search efficiency** of Varify.io®, enabling quick access to essential information and streamlined workflows. (2 reviews) - Users appreciate the **easy setup** of Varify.io, enabling quick adjustments without technical skills, enhancing marketing efficiency. (1 reviews) - Engagement (1 reviews) - Implementation Ease (1 reviews) - Intuitive (1 reviews) **What users dislike:** - Users experience **confusion** navigating the dashboard, often taking time to locate the correct experiment. (1 reviews) - Users note that the **dashboard overview could improve** , as locating the right experiment can be time-consuming. (1 reviews) - Users find **editing issues** with element selection in Varify.io®, but it's manageable with experience. (1 reviews) - Users desire more **segment filters** in Varify.io®'s reporting section to enhance data analysis capabilities. (1 reviews) - Users find the **learning curve steep** for audience targeting due to JavaScript complexities, making it challenging to use. (1 reviews) - Limited Features (1 reviews) - Users feel that Varify.io® lacks **useful functionalities** and enhanced features for a more robust user experience. (1 reviews) - Required Expertise (1 reviews) ## Varify.io® Reviews ### 1. The European A/B testing platform we needed for our CRO agency **Rating:** 5.0/5.0 stars **Reviewed by:** Christian D. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Varify.io®?** As a CRO agency managing multiple clients, Varify has become our go-to A/B testing platform. When we switched from Kameleoon, the key reasons were GDPR compliance and servers located in Germany. Crucial for our European clients where data privacy is non-negotiable. The visual editor allows us to build and launch tests quickly across different client projects without always needing dev resources. The BigQuery integration connects seamlessly with our analytics workflows, and test performance is excellent – no negative impact on client page load times! What really stands out for agencies: we can manage tests for multiple clients efficiently, and the cookieless tracking means we don't have to deal with consent banner complications. The unlimited tests pricing model is perfect for our use case. We can run as many experiments as needed without calculating costs per client. Support has been responsive whenever we had implementation questions, and onboarding new team members is straightforward. **What do you dislike about Varify.io®?** Honestly, there's not much to dislike. It would also be nice to have a few more pre-built templates for common test scenarios, but the visual editor is flexible enough that this isn't a real limitation. **What problems is Varify.io® solving and how is that benefiting you?** As a CRO agency, we run A/B tests for multiple e-commerce clients. Varify solves our biggest challenge: GDPR compliance. With servers in Germany and cookieless tracking, we can test without consent banners – something that was always complicated with Kameleoon. The BigQuery integration fits our data-driven workflow, and unlimited tests means we can experiment freely across all client projects without cost concerns. Bottom line: better results for clients, full compliance, less hassle. **Official Response from Nora von Hase-Mihalik:** > Thank you, Christian! Hearing this from an agency managing multiple clients means a lot. We appreciate having you as our customer. Fair point on pre-built templates; it's something we're looking to solve with our built in AI assistant building what ever you want in minutes without developers. Looking forward to the continued partnership. ### 2. Varify.io®: Fast, Lightweight, and Great Value with Solid GA4 Integration **Rating:** 4.0/5.0 stars **Reviewed by:** Pim N. | CRO Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** April 29, 2026 **What do you like best about Varify.io®?** The best thing about Varify.io® is the combination of a great price-value ratio, fast performance thanks to a lightweight snippet, and a very solid GA4 integration. It’s an ideal solution for midmarket teams that want to move quickly without complexity. **What do you dislike about Varify.io®?** Overall, there is a lot to like about Varify.io®. It offers a clean and efficient setup for A/B testing, performs smoothly thanks to its lightweight snippet, and integrates very well with GA4. It’s a solid and reliable tool for running experiments without unnecessary complexity. **What problems is Varify.io® solving and how is that benefiting you?** Varify.io® solves the challenge of running fast and reliable A/B tests without heavy technical overhead or high costs. It makes experimentation accessible and efficient, especially for midmarket teams. The lightweight snippet ensures strong website performance while testing, and the solid GA4 integration helps turn experiment data into clear, actionable insights. This makes it easier to optimize quickly and make data-driven decisions with confidence. ### 3. Best A/B Testing Tool! Scalable, Easy & Seamless GA4 Integration! **Rating:** 5.0/5.0 stars **Reviewed by:** Fabian H. | Managing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** April 27, 2026 **What do you like best about Varify.io®?** Varify.io has proven to be the best tool for midsize businesses to small enterprise. In environments where scalability and clean data structures are critical, the platform stands out with its clarity, performance, and ease of use. One of its strongest advantages is the Great Integration to Google Analytics 4, enabling seamless tracking, event management, and data analysis—making truly data-driven decision-making much more efficient. As an A/B Testing tool with the best price and value ratio, Varify.io strikes the perfect balance between powerful functionality and cost-efficiency. Unlike many bloated and overpriced enterprise solutions, it focuses on what really matters: fast implementation, intuitive usability, and reliable results. For teams that are serious about experimentation, optimization, and sustainable growth, Varify.io is an easy recommendation. **What do you dislike about Varify.io®?** It misses a strong recommendation in general. **What problems is Varify.io® solving and how is that benefiting you?** Varify is super affordable, and we can integrate it into GA4 really easily.It saves a lot of Time becuase of the ai Features **Official Response from Lizzy Hainz:** > Thank you, Fabian! Good to hear the GA4 integration and the AI features are saving your team real time. We focus hard on the price-performance balance, so it's encouraging to see that resonate. Appreciate the recommendation. ### 4. Enterprise-Grade A/B Testing at a Competitive Price **Rating:** 5.0/5.0 stars **Reviewed by:** Williams O. | CRO Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** April 14, 2026 **What do you like best about Varify.io®?** The editor and helper functions enable quick adjustments without deep coding. The support for Shopify Custom Pixels and the ability to directly test alternative page templates or themes are fantastic features specifically tailored for Shopify stores. Furthermore, the guides and knowledge base are written in a very practical and understandable way. It features a nice, simple interface. Overall, the price-performance ratio is unbeatable compared to similar tools, making it a clear recommendation for every Shopify merchant. **What do you dislike about Varify.io®?** The (currently) missing capability to set up tests directly within the Shopify checkout. Having a native Shopify app would be a great addition. **What problems is Varify.io® solving and how is that benefiting you?** Varify allows shop owners to test and optimize various aspects of their website in a data-driven manner. **Official Response from Lizzy Hainz:** > Thank you, Williams - customer voices like this make our week. Glad the Shopify-specific features and our docs are proving useful. Native checkout testing is a clear next frontier for us, we are releasing a checkout app directly in shopify. ### 5. Very impressed. Amazing support, incredible expertise and all for a great cost. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2026 **What do you like best about Varify.io®?** From first call through set up and launch they have been incredibly flexible, always responsive on support and their level of expertise in the set up is perfect. We had a complex set up to ensure full compliance in our industry which they achieved, giving regular support to our engineering teams. Considering the cost of Varify, this level of support and attention is really impressive. **What do you dislike about Varify.io®?** Nothing right now, it does everything we need. **What problems is Varify.io® solving and how is that benefiting you?** Obviously AB testing is what we wanted to achieve, but within that, we needed a tool that would be fully compliant in our sector, without sacrificing user experience or data accuracy during testing. We didn't know how to do that, but we had some ideas. Varify team got everything working and in a compliant way. Really impressed. ### 6. Varify.io Keeps Getting Better with Responsive Support **Rating:** 5.0/5.0 stars **Reviewed by:** Kit H. | Head of Data-Led Design, Small-Business (50 or fewer emp.) **Reviewed Date:** March 25, 2026 **What do you like best about Varify.io®?** Varify.io is a great platform that’s evolving rapidly, but what we appreciate most is the team’s responsive customer service. The platform works really well for our needs, and it keeps getting better over time. Suggestions from my team have been taken on board and are making their way into the product, which is fantastic from my perspective. **What do you dislike about Varify.io®?** There really isn’t much to dislike, but as they continue to evolve their proposition, I think some of the changes they’ve made would have benefited from clearer communication. **What problems is Varify.io® solving and how is that benefiting you?** Varify.io offers our clients a versatile, cost-effective alternative to established platforms such as VWO. VWO’s aggressive pricing and gatekeeping of what used to be basic features pushed us to look for better partnerships, and Varify.io has delivered for us. **Official Response from Lizzy Hainz:** > Thanks, Kit - genuinely. It's motivating to hear the product is evolving in the right direction for you. Looking forward to shipping more of what your team has suggested and do our best to communicate the values better. ### 7. Snel en eenvoudig A/B-testen **Rating:** 5.0/5.0 stars **Reviewed by:** Alle K. | Freelance Web Analyst | CRO | Customer Journey Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** May 08, 2026 **What do you like best about Varify.io®?** Wat ik het meest waardeer aan Varify.io® is hoe gemakkelijk het is om A/B-tests op te zetten en te lanceren zonder een grote ontwikkelingsinspanning. Bij Museon Omniversum stelt dit ons in staat om hypotheses sneller te valideren en optimalisaties op een veel efficiëntere manier door te voeren. Het platform is intuïtief, snel en gemakkelijk om mee te werken, wat experimenteren toegankelijk maakt voor zowel marketeers als niet-technische teams. Ik vind de visuele plugin ook bijzonder fijn, omdat het een duidelijk en direct beeld geeft van hoe testvarianten daadwerkelijk op de website zullen verschijnen. Bovendien was het initiële opzet- en implementatieproces soepel en eenvoudig. **What do you dislike about Varify.io®?** Tot nu toe werkt alles soepel en intuïtief. **What problems is Varify.io® solving and how is that benefiting you?** Ik gebruik Varify.io® om A/B-tests op te zetten zonder een groot ontwikkelingsproces te vereisen. Het maakt snelle hypothesevalidatie en efficiënte optimalisatie mogelijk. ### 8. Cost-Effective A/B Testing with Fast Support **Rating:** 4.5/5.0 stars **Reviewed by:** Carolin W. | Senior Online Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 12, 2026 **What do you like best about Varify.io®?** Varify.io has an easy integration process, is cost-effective compared to many other A/B-Testing tools, and istherefore great also for smaller buisnesses. They also have a great support team, that answers quickly. **What do you dislike about Varify.io®?** The Editor for creating test-variants is limited for people who are not able to code. But the new AI Features will adress that. I am looking forwared to trying them out **What problems is Varify.io® solving and how is that benefiting you?** With varify.io we have GDPR-compliant options for testing website changes befor implementing them. We can quantify the effects with KPIs in advance, which makes communication with managers easier and minimizes risks. ### 9. A Powerful, Budget-Friendly A/B Testing Game Changer **Rating:** 5.0/5.0 stars **Reviewed by:** Laura W. | Senior CRO Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Varify.io®?** I recently started using Varify and honestly, it’s such a game changer ✨ For midsize businesses up to small enterprise level, it just hits the sweet spot. The integration with Google Analytics 4 is super smooth, which makes analyzing experiments way easier. What I love most: it’s a powerful A/B testing tool without the crazy price tag. The price-performance ratio is probably one of the best out there right now. If you’re looking for something efficient, intuitive, and budget-friendly – definitely worth it 💯 **What do you dislike about Varify.io®?** Sometimes the UI isn’t perfect, but that’s really a complaint at a very high level. **What problems is Varify.io® solving and how is that benefiting you?** We can update and manage our website really easily, and it has all the features we need to run high-frequency in-app A/B testing. It’s great that it doesn’t charge by credits. **Official Response from Lizzy Hainz:** > Thanks, Laura! Glad the GA4 integration and the pricing without charging for your tracked users are landing well for your setup. The UI feedback is fair - we keep iterating on it, so if you ever run into specific friction points, let us know. It really helps shape what we prioritize. ### 10. User-Friendly A/B Testing with Strong Analytical Integration **Rating:** 4.5/5.0 stars **Reviewed by:** Ferdinand V. | Enterprise (> 1000 emp.) **Reviewed Date:** March 09, 2026 **What do you like best about Varify.io®?** I really appreciate that Varify.io® is user-friendly, allowing me to jump right into test preparation without needing to read a lot of documentation. The interface is designed for non-programmers, which makes setting up A/B tests straightforward. I like the possibility to create tests directly in the frontend, which fulfills one of the main criteria I was looking for in an A/B testing tool. The simple administration and dashboard are also useful features. I also appreciate the small features in evaluation, like excluding duplicate user events or outlier smoothing. Although measurement was initially a bit hard to understand, I found it a good option to choose between GA4 and BigQuery for measurement, and with some understanding of the documentation, it’s manageable. It was really helpful having a call or two with the Varify team for implementation. **What do you dislike about Varify.io®?** Measurement is a bit hard to understand but once you do, it's ok. **What problems is Varify.io® solving and how is that benefiting you?** I use Varify.io® for A/B testing with a user-friendly dashboard and frontend test creation. It has robust data options, allowing us to set goals easily and choose between GA4 and BigQuery for measurement, improving our e-commerce site's conversion rate. **Official Response from Lizzy Hainz:** > Thanks for the thoughtful review, Ferdinand! Happy the frontend setup and the evaluation details (outlier smoothing, duplicate event exclusion) are adding value for your team. ### 11. Stability at Scale and support **Rating:** 4.5/5.0 stars **Reviewed by:** Michael S. **Reviewed Date:** March 06, 2026 **What do you like best about Varify.io®?** We use varify.io for a variety of domains with custom A/B tests for >2 years now. Integration is just very quick for a new store ! With that, I really like the stability and the support of the varify team. The stability helps with very high volume A/B tests and I can always ask support. The test rendering is stable and flicker-free due to how you can set up tests in the editor. **What do you dislike about Varify.io®?** Only 2 minor points: Findability / discoverability of topics in the user documentation. Practicality of use, if a domain has no true data tracking yet (though one should set up GA4/other tool anyway beforehand!). **What problems is Varify.io® solving and how is that benefiting you?** Varify works with localstorage instead of cookies and data is actually tied to the User instead of the session, so I can sleep "well" while A/B tests run bulletproof and have clean data quality. Reasonable price. Varify.io® cost is always the same regardless of traffic and integrates very well with GA4 & Shopify. Transparent data sharing - since it sends A/B data to the linked data tool instead of providing its own data. **Official Response from Lizzy Hainz:** > Clean data and stable rendering are the two things we never want to compromise on, so this review really lands. On documentation: valid feedback - we're working on better navigation and search to make topics easier to find. Thanks, Michael. ### 12. Efficient A/B Testing with Easy Setup **Rating:** 4.5/5.0 stars **Reviewed by:** Jorge O. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Varify.io®?** I appreciate the great price value offer from Varify.io®. The dashboard gives a good overview of the tests and the set-up for A/B tests is straightforward. I also find the custom HTML editor to work really well. Additionally, the initial setup was simple, requiring just a script as I remember. The good thing is dat with the google extention you can easily see the variants for your test. **What do you dislike about Varify.io®?** The analytics of tests are best seen in GA4. Things like specific events measurements such as clicks on a specific page and scroll events are also better measured in GA4. **What problems is Varify.io® solving and how is that benefiting you?** I use Varify.io® to run A/B tests, helping us make informed decisions to improve the online experience through safe and easy testing. Measuring impact based on data. **Official Response from Lizzy Hainz:** > Thanks, Jorge! Glad the dashboard, custom HTML editor, and Chrome extension are working well for you. On the analytics side: leaning on a single existing data source keeps your data in one place rather than fragmenting it across tools. That said, we're have expanded what's visible directly in Varify, so stay tuned. ### 13. Fast, Helpful Support That Makes a Difference **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** March 24, 2026 **What do you like best about Varify.io®?** We have been using it every day for around 6 months and the platform is easy to set up and use with great support that is both informative and fast. **What do you dislike about Varify.io®?** There are limitations with developer capabilities such as not being able to visually create separate blocks of code to execute for different tasks. The code helpers help with this but more options observer options/ a visual way to do this Like VWO would be really helpful. **What problems is Varify.io® solving and how is that benefiting you?** Varify has been a great, more affordable alternative to other testing platform options, and the client onboarding process and implementation on the the client site is much simpler. The goals are also more standardised since they all come from GA4, so we don’t see any differences from what the client would see. **Official Response from Lizzy Hainz:** > Thanks for this - support responsiveness is something we work hard on, so it's great to see it recognized. On the developer side: the request for visual, separable code blocks is noted and genuinely useful. ### 14. Great A/b test tool **Rating:** 5.0/5.0 stars **Reviewed by:** Chloe L. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 22, 2026 **What do you like best about Varify.io®?** I am very satisfied with Varify. It is a user-friendly tool whose capabilities are continuously being expanded and improved. There are also more and more AI features available, which make A/B testing easier. Additionally, the BigQuery integration makes analysis easier. **What do you dislike about Varify.io®?** In the beginning, we experienced some issues with the integration of the tool and the analysis of results. However, the team at Varify provided great support in resolving these. **What problems is Varify.io® solving and how is that benefiting you?** Easy way to a/b test for a cost effective price ### 15. Great Value A/B Testing Tool **Rating:** 4.5/5.0 stars **Reviewed by:** Nick S. | Head of UX & Experimentation, Small-Business (50 or fewer emp.) **Reviewed Date:** March 26, 2026 **What do you like best about Varify.io®?** Great value for money! Very solid A/B-testing tool that does what it needs to do. Some nice additional features as well (f.e. good BigQuery integration) **What do you dislike about Varify.io®?** There have been some instances in where experiments were not activating properly. This also had to do with the way of implementation, but it was also difficult then to pinpoint the cause to fix it **What problems is Varify.io® solving and how is that benefiting you?** They provide advice when we experience difficulties in reading data and/or implementing the tool. Besides that they continuously develop new features (f.e. AI CRO audit) **Official Response from Lizzy Hainz:** > Thank you, Nick! Good to hear the value and BigQuery depth are landing. ### 16. Cost-effective A/B tests with seamless integration **Rating:** 4.5/5.0 stars **Reviewed by:** Timo R. | Senior Conversion Optimization Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 09, 2026 **What do you like best about Varify.io®?** I appreciate the easy operation in the interface of Varify.io®, the ability to integrate many tools, and the AI Audit function, which provides good input for test ideas on our pages. The integration makes it easier to evaluate multiple metrics and details in GA4 and Hotjar. Additionally, we can conduct AB tests with unlimited traffic at a good price-performance ratio. **What do you dislike about Varify.io®?** I think one could still work on the significance calculator for the A/B tests. Significance is already displayed after just a few conversions. **What problems is Varify.io® solving and how is that benefiting you?** I can use unlimited traffic for A/B tests at a low cost and easily integrate multiple tools to evaluate metrics in GA4 and Hotjar. Varify.io® provides useful input for test ideas through the AI audit function. **Official Response from Lizzy Hainz:** > Thanks, Timo! Glad the GA4 + Hotjar integration and the AI Audit are delivering value. The significance calculator feedback is fair - with our new bayesian statistics you get insights how much test participants you still need. Plus we have a runtime calculator you can use: https://varify.io/en/a-b-test-runtime-calculator/ ### 17. Visual Editor Makes Shopify A/B Testing Easy **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** April 14, 2026 **What do you like best about Varify.io®?** The visual editor makes it very easy to set up and modify A/B tests directly on Shopify without needing developer resources. Being able to test layout and content changes on specific pages (PDPs, homepage sections) and get statistically clean results without a complex setup is the biggest upside for our team. **What do you dislike about Varify.io®?** Would love to see support for Shopify Checkout testing in the future. **What problems is Varify.io® solving and how is that benefiting you?** Varify lets us test layout and copy changes quickly without pulling in dev resources, so we can separate what actually moves conversion rates from what just looks better on paper. **Official Response from Lizzy Hainz:** > Thanks so much! "Separating what actually moves conversion from what just looks better on paper" - we'll happily steal that line. 🙂 On Checkout: heard loud and clear, and "it's a priority we've been working on. Stay tuned for a checkout app for shopify plus. ### 18. Easy, Straightforward Setup for Launching A/B Tests **Rating:** 5.0/5.0 stars **Reviewed by:** Kevin S. | Developer, Small-Business (50 or fewer emp.) **Reviewed Date:** March 04, 2026 **What do you like best about Varify.io®?** It‘s very easy and straighforward to set up and launch an A/B test. **What do you dislike about Varify.io®?** The team updates the software a lot, sometimes you have to check the help docs to understand new features. **What problems is Varify.io® solving and how is that benefiting you?** I can easily onboard and start A/B testing for a reasonable price. **Official Response from Lizzy Hainz:** > Thanks, Kevin! Glad setup is smooth for you. ### 19. Finally, a Worthy Replacement for Google Optimize **Rating:** 5.0/5.0 stars **Reviewed by:** Devon S. | VP of Digital Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** May 08, 2025 **What do you like best about Varify.io®?** After over a year of searching for a simple, effective A/B testing solution to replace Google Optimize, we found Varify — and it’s been phenomenal. Their platform was incredibly easy to install, seamlessly integrates with Google Analytics, and offers unlimited usage, which is a huge plus for a business like ours. As one of the largest affiliates in our industry operating across multiple domains, our needs are unique. The Varify team not only took time to understood this but provided outstanding support to ensure the setup and price was tailored to our setup. Their responsiveness and willingness to help made all the difference. Thank you, Varify, for helping us streamline our testing strategy. We look forward to continuing this partnership well into the future. **What do you dislike about Varify.io®?** I have no dislikes as of yet, we have installed Varify on 2 domains, and plan to integrate more this coming quarter. **What problems is Varify.io® solving and how is that benefiting you?** Unlimited traffic Single interface to manage multiple domains Flexible pricing for switching between domains Simple integration on site, and with Google Analytics Easy interface for Product Managers and Marketers to navigate and self serve **Official Response from Lizzy Hainz:** > Thank you, Devon! The Google Optimize gap left a lot of teams stuck, and we're proud to be the landing spot for setups as complex as yours. ### 20. Easy to Use with Really Helpful Support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** March 18, 2026 **What do you like best about Varify.io®?** Its a very easy tool to use and the support is really helpful. **What do you dislike about Varify.io®?** some funcionalities were missign, but they are updating and making it better. **What problems is Varify.io® solving and how is that benefiting you?** super easy to use and config. it helps when building multiple ab tests ### 21. perfect for agencies and online stores **Rating:** 5.0/5.0 stars **Reviewed by:** Niko S. | E-Commerce & Online-Shop Betreiber, Small-Business (50 or fewer emp.) **Reviewed Date:** September 13, 2024 **What do you like best about Varify.io®?** Where should I start? varify is integrated extremely quickly, one line in the store is enough. the tracking is via ga4, which means the data quality is extremely high, provided that ga4 is properly integrated in the store. varify does not work with cookies, but with local storage, so there are no cookie problems and no user losses. on the subject of users we come to the next point, here no overpriced sofware is paid depending on the user, but it always costs the same, no matter how many tests and no matter how much traffic. the team is also lean and quick to respond if you need help. i have used bsierhe in some tools and also recommend varify to all my customers and work with it in more than 5 stores. **What do you dislike about Varify.io®?** it's grumbling on a high level, perhaps the home page with the tests could be designed a little more ux so that you can find your way around more quickly. **What problems is Varify.io® solving and how is that benefiting you?** clean ab tests with high data quality **Official Response from Lizzy Hainz:** > Thanks, Niko! Hearing you recommend us across 5+ stores really lands. The GA4 + localStorage architecture and flat pricing were deliberate choices for exactly the kind of multi-store, agency-style work you're doing. ### 22. Awesome product and best support **Rating:** 5.0/5.0 stars **Reviewed by:** Michell O. | Growth Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** September 25, 2024 **What do you like best about Varify.io®?** Varify.io has taken us to the next level. In my projects I especially use Split URL Testing which enables me and my clients to test super flexible. Always when I struggle with my complex test setup the Varify teams assists me and we come up with some very clever test setups. **What do you dislike about Varify.io®?** In the reporting section I would love to see more segment filters. As I have no data discrepancy between the imported data in the tool and my GA4 data it is not an issue but still it would be nice to have the filters. **What problems is Varify.io® solving and how is that benefiting you?** It helps me to work with my clients on the right topics. In the beginning it was hard to convince my clients to start with AB testing, but varify and the team helped me to convince them staring A/B testing and work based on data driven decisions. **Official Response from Lizzy Hainz:** > Thanks, Michell! Great to hear Split URL is unlocking flexible setups for your client work. ### 23. Unlimited possibilities **Rating:** 5.0/5.0 stars **Reviewed by:** Alexander B. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** September 25, 2024 **What do you like best about Varify.io®?** Varify is great for beginners but also for professionals. I can integrate Varify with Hotjar easily and can gain also other qualititive insights. A Game changer for us is obviously the great support, which always helps us with good recommendations how we can build our A/B tests. I like it that this tool is not only made for technical people. I am more a marketing guy and also for me it is super easy to use. **What do you dislike about Varify.io®?** Sometimes it is a bit difficult to select the right element in the editor but after a few tries it is possible. This is not a very big issue for me because most of our tests are developed with JS anyway. **What problems is Varify.io® solving and how is that benefiting you?** I can made data driven decisions for my clients. It is a must have for everybody optimizing their own website. **Official Response from Lizzy Hainz:** > Thank you, Alexander! It means a lot that the tool works for marketers and developers alike - that's exactly the balance we aim for. Element selection feedback is fair; we keep refining the editor's targeting logic, our breadcrumb selector should also help with that. ### 24. Best platform for running A/B tests **Rating:** 5.0/5.0 stars **Reviewed by:** Marc J. | Online Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** September 25, 2024 **What do you like best about Varify.io®?** I like best the creation of Auto Goals. In other A/B testing tools you need to be a developer in order to create all the Goals or you have to pay a lot of money for an tool setup. I also like the customer support they usually answer in less than 2 hours. **What do you dislike about Varify.io®?** The overview in the dashboard could be a little bit better. Sometimes I need a moment to find the right experiment. **What problems is Varify.io® solving and how is that benefiting you?** It helps us to finally run A/B tests again. Other platforms like VWO or Convert charges so much money a month that we simply couldn't afford A/B Testing anymore. Now we can offer our clients a very good solution and everybody is happy. **Official Response from Lizzy Hainz:** > Thanks, Marc! Glad Auto Goals is removing the dev dependency for goal setup - that's exactly what it's built for. ### 25. A/B testing Tool with great support and a lot of features **Rating:** 5.0/5.0 stars **Reviewed by:** Christopher K. | Online Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** July 18, 2024 **What do you like best about Varify.io®?** What I really like about Varify.io is the simplicity and flexibility of the platform. You can easily create A/B tests without technical know-how. I like the intuitive visual editor. The best part is the unlimited experiments and traffic for a fixed price. This allows us to test as many ideas as we need without additional costs. It's beneficial because of its comprehensive set of features, which can be incredibly empowering even for those new to A/B testing. **What do you dislike about Varify.io®?** The software is fantastic, but for beginners, the wide array of options could initally a bit overwhelming. However, once you get used to it, everything is straight forward. **What problems is Varify.io® solving and how is that benefiting you?** Varify.io has been awesome in optimizing our websites UX. We easily implement changes and immediately see their impact. With the tool we are agile and continually refine our marketing strategies. I really like the new GA4 Reporting inside the tool. **Official Response from Lizzy Hainz:** > Thank you, Christopher! Great to hear unlimited experiments and the visual editor are letting you test freely. ### 26. Loving BigQuery with Varify **Rating:** 5.0/5.0 stars **Reviewed by:** 🤖 David F. | Senior Software Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** November 01, 2024 **What do you like best about Varify.io®?** As a freelance test developer, I’ve been using Varify.io for a few months, and it has truly changed the way I approach A/B testing. The platform’s focus on a "single source of truth" means that all my data is consistent and easy to track. Plus, the integration with BigQuery allows for super-fast data analysis, which saves me a lot of time and helps me make quick decisions for my clients. **What do you dislike about Varify.io®?** I don't like how underrated it is. Few people I talk to have heard about Varify, which is a shame because it is affordable and its Bigquery integration means that its one of the ONLY testing tools with 100% accurate tests. **What problems is Varify.io® solving and how is that benefiting you?** A/B testing, its allowing me to run A/B tests and get totally accurate results with a single source of truth. **Official Response from Lizzy Hainz:** > Thank you, David! Existing data as a single source of truth is the backbone we built the platform around, so great to hear it's saving you real time on client work. On being underrated - fair, we're working on that. Reviews like yours help. ### 27. Great tool for A/B testing **Rating:** 5.0/5.0 stars **Reviewed by:** Emir K. | QA Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** February 28, 2025 **What do you like best about Varify.io®?** Simple tool, yet very effective. It's helping me daily. **What do you dislike about Varify.io®?** There is nothing I dislike, it's very suitable for my needs. **What problems is Varify.io® solving and how is that benefiting you?** I can check conditions, cart.opened, menu.opened events, targeting, and push the test live. **Official Response from Lizzy Hainz:** > Thanks, Emir! Great to hear it's a reliable daily tool for QA work. Appreciate you taking the time. ### 28. Fast and helfull **Rating:** 5.0/5.0 stars **Reviewed by:** Duško P. | QA specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** February 28, 2025 **What do you like best about Varify.io®?** As a Manual QA I need to optimize my processes in order to be more efficient, Vaify.io helped me with that a lot because it's easy to use and I can check informations that I need very fast. **What do you dislike about Varify.io®?** Nothing in particular, guys from Varify are updating it frequently in order to fix little things. **What problems is Varify.io® solving and how is that benefiting you?** A/B testing, MAB tests, Pushing tests Live, Creating Personalizations etc. **Official Response from Lizzy Hainz:** > Thanks, Duško! Glad the tool is fitting cleanly into your QA workflow. Frequent updates are part of how we move - appreciate you noticing the small fixes too. ### 29. Easy to use, and effective **Rating:** 5.0/5.0 stars **Reviewed by:** Alex H. | Online Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** November 04, 2024 **What do you like best about Varify.io®?** I like the ease of use, the pricing and how effective it was for me to do A/B testing on my platform. Whenever I struggled with something, the customer support was really helpful. **What do you dislike about Varify.io®?** The audience targeting is a little too hard for me to use because it's using javascript, which I am not too familiar with. **What problems is Varify.io® solving and how is that benefiting you?** I wanted to test some design decisions to see if customers are more likely to go to the booking page or not. **Official Response from Lizzy Hainz:** > Thanks, Alex! Glad the pricing and support are landing well. Fair point on JavaScript-based audience targeting - making advanced targeting more accessible to non-developers is something we're actively working on. ### 30. Great Ab testing Tool ! **Rating:** 5.0/5.0 stars **Reviewed by:** subhash d. | Freelance, Small-Business (50 or fewer emp.) **Reviewed Date:** September 25, 2024 **What do you like best about Varify.io®?** It simplifies the A/B testing process. Its intuitive interface, fast setup, and clear, actionable reporting make managing experiments a breeze, allowing me to focus on optimizing conversion rates without unnecessary complexity. **What do you dislike about Varify.io®?** There’s nothing I dislike about Varify.io. It works seamlessly for my needs, and I’ve had a great experience using it. **What problems is Varify.io® solving and how is that benefiting you?** It streamlines the entire process, from test setup to reporting, saving me significant time and effort. The platform’s clear insights and reliable data help me make informed decisions, leading to improved conversion rates and better optimization results for my projects. **Official Response from Lizzy Hainz:** > Thanks, Subhash! Glad the setup speed and reporting clarity are letting you focus on what actually matters - optimizing conversions. ### 31. Great tool with all functions for an affordable price **Rating:** 5.0/5.0 stars **Reviewed by:** Sophie K. | Online Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** July 18, 2024 **What do you like best about Varify.io®?** What's really cool about Varify.io is how simple everything is. You can set up A/B tests and your own pages really quickly without much prior knowledge. The visual editor is awesome because I can throw my ideas right in there and bam, it’s done. And the support is awesome. **What do you dislike about Varify.io®?** Honestly, it would be nice if there were more integration options. It's good as it is, but more would be better. But there are more comming soon, I was told. **What problems is Varify.io® solving and how is that benefiting you?** With Varify.io, I massively optimize the user experience on our site. I can directly see which changes are well-received and which aren't, which really boosts our conversion rate. **Official Response from Lizzy Hainz:** > Thanks, Sophie! Glad the visual editor is letting you turn ideas into live tests quickly. More integrations are very much on the way. ### 32. Great Tool for starters **Rating:** 4.5/5.0 stars **Reviewed by:** anirban c. | Conversion Rate Optimisation Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** September 06, 2024 **What do you like best about Varify.io®?** TheGreat tool, it is best beneficial for those who are just starting out with testing. The tool is simple to use, results are crisp and I like their visual editor **What do you dislike about Varify.io®?** The inability to slice and dice data, it must be provided **What problems is Varify.io® solving and how is that benefiting you?** The tool Varify is good tool to basically give us insights about testing. It is a good tool for someone who is looking for economical solutions, and quick execution **Official Response from Lizzy Hainz:** > Thanks, Anirban! Glad the visual editor and clean reporting are working for you. ### 33. Comprehensive and user-friendly A/B Testing Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Andreas M. | E-Commerce Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** June 11, 2024 **What do you like best about Varify.io®?** We have been using Varify.io for the past year and highly recommend it to everyone. The platform is user-friendly and straight forward, so you can start instantly after implementing it in your store. . From the very beginning, the support team has been incredibly helpful, assisting us with both integration and any questions we had. Whenever I had feedback, it was taken serious and was put into the development roadmap. **What do you dislike about Varify.io®?** There is nothing I dislike about Varify.io. The results section could benefit from enhanced visual features, but all in all it is a great ab testing platform **What problems is Varify.io® solving and how is that benefiting you?** Varify.io solves several problems for us. It helps us to optimize our user experience by identifying which variations of our web pages or app features perform best. This leads to better user engagement and satisfaction of our valuable customers. **Official Response from Lizzy Hainz:** > Thank you, Andreas! Hearing that your feedback has actually shaped the roadmap is exactly what we aim for. We released line graphs and balk diagrams in 2026. ### 34. Easy, effective and good customer service **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** August 05, 2024 **What do you like best about Varify.io®?** Easy to use Excellent reporting Great customer service Great price Unlimited sessions inclulded in price Clear and straight forward user guides **What do you dislike about Varify.io®?** There is a little bit of a learning curve with code, but once you get the hang of it, it's very simple to use. They have a lot of helpful user guides and customer service are fast/helpful! **What problems is Varify.io® solving and how is that benefiting you?** Makes reporting much faster/more granular without a huge price tag. No counting or worrying about going over session volumes in any given month. Allows more flexibility/speed in testing. **Official Response from Lizzy Hainz:** > Thanks for the review! Glad the unlimited sessions model and the docs are working for you. The code learning curve is real for some setups - we have built an AI Assistant / PBX Feature that builds code for you. We offer free credits for first usage. ### 35. The landing page optimization tool and A/B testing tool for online marketers **Rating:** 5.0/5.0 stars **Reviewed by:** Sven D. | Vorstand AK Netzwerken und Internationals, Small-Business (50 or fewer emp.) **Reviewed Date:** February 06, 2024 **What do you like best about Varify.io®?** With Varify it is possible to adapt landing pages specifically to the needs of marketing campaigns without any technical background knowledge. Especially in larger corporate structures, this saves valuable time and provides the necessary momentum. As a marketing manager, you have a tool that allows you to make quick adjustments without having to rely on technical resources. This not only saves a lot of budget, but also gives you the ability to move the conversion levers and not just turn the traffic screw. Varify is GDPR compliant and can be played out without consent. The support is fast and competent, you are never left alone here. **What do you dislike about Varify.io®?** Unfortunately, Varify does not have its own tracking. But this is only a small negative point for us as we can easily evaluate the results in our own web analytics tool. **What problems is Varify.io® solving and how is that benefiting you?** A big advantage is the quick implementation of optimization ideas for planned marketing campaigns. Before, it was always cumbersome because, depending on the CMS, adjustments or landing pages that had to be created specifically for this took up a lot of time and inflated the schedule. In addition, a new landing page does not always have to be created for every marketing scenario, which sometimes raises problems in terms of SEO, as cannibalizing content may arise or you have to work with canonical tags. In addition, Varify can be used to quickly display a campaign banner or notice on the website. **Official Response from Lizzy Hainz:** > Thanks for your feedback Sven, maybe it is very soon possible to have an own a/b testing tool tracking. Stay tuned. ### 36. Great A/B Testing Tool! **Rating:** 5.0/5.0 stars **Reviewed by:** Sam W. | Head of Client Solutions, Small-Business (50 or fewer emp.) **Reviewed Date:** September 18, 2024 **What do you like best about Varify.io®?** Great tool, super affordable, stripped of any un-needed complexity, no session limits. We've been in CRO 11 years, and since Google Optimize was sunsetted, we've found great value in Varify. **What do you dislike about Varify.io®?** It's super tough to find negatives, a lot of the early issues we experienced have since been resolved by the Varify team. They're constantly listening to market feedback, and tweaking the experience to best serve their customers. **What problems is Varify.io® solving and how is that benefiting you?** Affordability for Mid Level Business **Official Response from Lizzy Hainz:** > Thank you, Sam! 11 years in CRO is a serious benchmark, so this means a lot. The Google Optimize gap left a lot of teams looking for a real replacement - glad we've earned that spot for you. ### 37. Great value for price **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Furniture | Mid-Market (51-1000 emp.) **Reviewed Date:** September 24, 2024 **What do you like best about Varify.io®?** The configuration of the tool and A/B tests is very simple. It's the perfect tool for small companies. The customer service is amazing, they reply within a day and so far have solved all my issues. **What do you dislike about Varify.io®?** The user experience shows room for improvement and is missing some useful functionalities for analysis that competitors offer. **What problems is Varify.io® solving and how is that benefiting you?** It helps me to launch A/B tests quickly and easily. **Official Response from Lizzy Hainz:** > Thanks for the review! ### 38. AWESOME AB TESTING TOOL!! **Rating:** 4.5/5.0 stars **Reviewed by:** Kabirr s. | Javascript Developer, Small-Business (50 or fewer emp.) **Reviewed Date:** July 02, 2024 **What do you like best about Varify.io®?** Simple to use, even for marketing personnel. Changes are rendered quickly on the website. Highly recommended for beginners and small budget businesses. **What do you dislike about Varify.io®?** Not as such, but the audience tagerting and the user experience could be better. And I am sure the team is working on it. **What problems is Varify.io® solving and how is that benefiting you?** Not as such problems are there, this tool just make the things done for you. **Official Response from Lizzy Hainz:** > Thanks, Kabirr! Great to hear the rendering speed and ease of use are working across both technical and non-technical users. - [View Varify.io® pricing details and edition comparison](https://www.g2.com/products/varify-io/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-23+21%3A06%3A44+-0500&secure%5Bsession_id%5D=95d9c3b8-c240-40b6-b75c-38d7067707e9&secure%5Btoken%5D=17c24b3ae4d395b365633f31c955d0a376391a95d7522dbe2783a431b45f4a80&format=llm_user) ## Varify.io® Integrations - [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) - [Contentsquare](https://www.g2.com/products/contentsquare/reviews) - [eTracker](https://www.g2.com/products/etracker/reviews) - [Fullstory](https://www.g2.com/products/fullstory/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Google BigQuery Data Transfer Service](https://www.g2.com/products/google-bigquery-data-transfer-service/reviews) - [Google Cloud BigQuery](https://www.g2.com/products/google-cloud-bigquery/reviews) - [Google Tag Manager](https://www.g2.com/products/google-tag-manager/reviews) - [Hotjar by Contentsquare](https://www.g2.com/products/hotjar-by-contentsquare/reviews) - [Matomo (Formerly Piwik)](https://www.g2.com/products/matomo-formerly-piwik/reviews) - [Microsoft Clarity](https://www.g2.com/products/microsoft-microsoft-clarity/reviews) - [Mouseflow](https://www.g2.com/products/mouseflow/reviews) - [Piano Analytics](https://www.g2.com/products/piano-piano-analytics/reviews) - [Piwik PRO](https://www.g2.com/products/piwik-pro/reviews) - [RapidDox](https://www.g2.com/products/rapiddox/reviews) - [Revenue Hub](https://www.g2.com/products/revenue-hub/reviews) - [Salesforce Adoption Dashboards](https://www.g2.com/products/salesforce-adoption-dashboards/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [Snowplow](https://www.g2.com/products/snowplow/reviews) - [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) - [Usercentrics](https://www.g2.com/products/usercentrics/reviews) ## Varify.io® Features **Computing** - WYSIWYG - AI/Machine Learning - Little to No Coding **Experimental Design** - Multivariate testing capacities - Concurrent Testing - Mobile Testing - AI Assisted Testing - AI Generated Variations **Analytics** - Reporting and Analytics - Heatmaps **Agentic AI - A/B Testing** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance ## Top Varify.io® Alternatives - [VWO Testing](https://www.g2.com/products/wingify-vwo-testing/reviews) - 4.4/5.0 (915 reviews) - [AB Tasty](https://www.g2.com/products/ab-tasty/reviews) - 4.4/5.0 (404 reviews) - [Optimizely Web Experimentation](https://www.g2.com/products/optimizely-web-experimentation/reviews) - 4.2/5.0 (401 reviews)