Email List Manager Software

One challenge I noticed is that when emails face deliverability issues, it is not always easy to identify the exact reason or understand domain health clearly.

I also felt that reporting and filtering could provide deeper visibility for analyzing larger communication activities more effectively.

Another limitation is that some integrations and automation workflows may require additional setup effort to work smoothly with external tools. Review collected by and hosted on G2.com.

Before using Instantly, supplier follow-ups and external communication activities were handled manually through Outlook conversations, reminders, and spreadsheets. During busy project phases, this often caused missed follow-ups, delayed responses, and difficulty tracking ongoing discussions across multiple vendors.

Instantly solved this by centralizing outreach tracking, scheduling, automated follow-ups, and reply monitoring within one platform. For example, during one supplier clarification activity related to pending engineering documents, I could manage multiple external discussions together and track responses more systematically instead of manually checking individual mail chains repeatedly.

From a practical perspective, it reduced the manual effort involved in tracking repeated follow-ups through separate email chains and spreadsheets. By organizing outreach and communication workflows in one place, it helped save time during supplier coordination and external communication activities, which improved overall workflow efficiency.

This reduced manual coordination effort, improved follow-up consistency, and helped avoid delays in project communication activities. From a workflow perspective, it saved time during vendor coordination and improved visibility into ongoing external discussions. Review collected by and hosted on G2.com.

The pricing structure is frustrating. Costs rise quickly as you start adding more contacts which honestly feels like a tax on success, and its specially frustrating to have basic features that could be expected in the lower/basic pricing tiers up in the higher pricing tiers. I also found the landing page builder to be too simple, lacking in customization features. Review collected by and hosted on G2.com.

It's the solution we needed since we were missing a CRM tool that could maximize our Sales Department potential. Review collected by and hosted on G2.com.

The major thing that I wanted to bring to Constant Contact's attention this time is what really frustrates me in my workflow. If I create a new list and upload contacts, it asks me again what list I want to upload the contacts to, and I have to re-write/find the list I'm already in. Who thought this was a good idea? It's literally double the work. I'm already in the list; why should I have to reclarify that I want to upload emails to that list? Review collected by and hosted on G2.com.

Honestly, right now, I don't care for most of the updates Constant Contact is making. The new sidebar on the right-hand side of the designer I constantly have to close because it's taking up space. The fact that I have to reclarify which list I'm uploading to. I'd rather you all work on the designer, maybe allow us to add more to our brand, like fonts, so when we make a new email, it has all our company-branded stuff as the defaults. Review collected by and hosted on G2.com.

What I dislike most is the email builder. It’s clunky, hard to use, and not very intuitive.

Another thing I don’t like is the reporting system. The way it filters and displays metrics is difficult to understand and navigate. I’d prefer it to be more straightforward and focused on what matters, like email title effectiveness, open rate, and click-through rate.

Also, the campaign duplication feature could be improved. It would help if every duplicated campaign could be grouped into a single category so I can find them quickly, instead of ending up with an isolated copy each time. Review collected by and hosted on G2.com.

CRM and automations are the main features I value most. Review collected by and hosted on G2.com.

The customer support has been good but it can take some time to book with them as their schedule is booked 3-5 days out. It would be great if I could talk to someone the same day, if I needed support. Review collected by and hosted on G2.com.

Lemlist solves the problem of using multiple tools for outreach, letting me organize campaigns. I like building custom sequences, email warmup, and using multiple email addresses and domains. It's flexible, allowing LinkedIn connections when no email or phone number is available, helping me win. Review collected by and hosted on G2.com.

The AI integration could be improved, and the output could be more helpful overall.

This isn’t a major dislike, but having more direct AI features built into the dashboard—especially while designing emails and creating campaigns—would make the experience smoother and more useful.

The performance tracking interface of the campaigns can be better and more explained. Review collected by and hosted on G2.com.

The platforms makes it easy to execute and track outbound marketing efforts within few clicks.

The setup is easy and the features are well traversable.

The pricing makes it a more better tool with a lot of integrations available to connect along with exports and analysis of the data.

For me it is making my schedule more easier with the campaign scheduling, easy designing and simple tracking of the campaign that saves a lot of my time with priority support that listens and help in terms of any fault. Review collected by and hosted on G2.com.

Because Insider One offers so many capabilities across AB testing, personalization, and the general journey, the platform can feel a bit overwhelming. At the beginning of our relationship, we noticed there was a learning process to fully understand all the advanced options, but with Insider's ongoing enablement and customer success support our teams have become very comfortable operating it day to day. Review collected by and hosted on G2.com.

We definitely recommend Insider as one of the top platforms to help you drive your marketing metrics and create some of the most dynamic and individualized customer experiences on digital channels. Review collected by and hosted on G2.com.

Insider One helps Vietnam Airlines shift from sporadic UX changes to a conituous experimentation mindset, where every critical step in the booking flow is tested and optimized. Thoughout our 8 years partnership, structured A/B tests on elements like flight search modules, location-based departures and ancillary offers have delivered double-digit uplift in flight searches and ancillary take-rate, driving incremental revenue without increasing acquisition costs. The platform also lets us better understand traveler behavior across segments, so we can personalize offers by rout, location and engagement, improving both conversion and customer experience. Review collected by and hosted on G2.com.

Pricing was probably the biggest downside for us. It’s fine when you’re testing or working with smaller lists, but costs start increasing pretty quickly as your contacts grow.

We also found some integrations a bit more limited than expected unless you move to higher plans. Nothing dealbreaking, but compared to some other tools we tested, it became harder to justify for our budget long term. Review collected by and hosted on G2.com.

We mainly tested Mailchimp to see if it could work for newsletters and client campaigns without needing too much setup or technical work.

What helped the most was how quickly we could get everything running. Importing contacts, setting up campaigns, and sending emails was pretty straightforward, even for people on our team without much experience in email marketing.

It also made collaboration easier because we didn’t need a designer or developer involved for every small campaign. The analytics were useful too, especially for quickly checking opens and engagement after sending newsletters. Review collected by and hosted on G2.com.

There are a few areas in the UI that could feel smoother, especially while switching between modules or updating records quickly. Sometimes pages take an extra second to load when working with larger contact lists, but overall it has not created any serious issues for my daily work. Review collected by and hosted on G2.com.

Before using EngageBay, we were managing leads and follow-ups manually through spreadsheets and emails, which made it easy to miss tasks or delayed responses. Now everything is tracked in one system including deals, calls, notes and follow-ups.

It has helped us respond to leads faster, keep the sales pipeline organized, and maintain better follow-up consistency without needing additional tools. For a growing business it has been practical and easy to manage without a complicated setup. Review collected by and hosted on G2.com.

Flodesk currently doesn’t have an A/B split-testing feature for email subject lines, but once they add it, the platform will feel flawless :) I reached out by email about this a while ago, and they responded promptly to say they’re in the process of rolling it out, which would be amazing. Review collected by and hosted on G2.com.

I can design beautiful, striking emails in no time at all, while easily incorporating my small business brand kit — fonts, colours, and overall style — for a personalised look and feel my customers have come to expect.

I also love that I can integrate newsletter sign-up forms and pop-ups on my WooCommerce/Wordpress website to gather new email leads. I use the same sign-up links across my social media channels via Linktree as well, which makes growing my audience feel seamless and connected. Review collected by and hosted on G2.com.

As I mentioned before, the pricing had been the main reason why I haven't had the chance of using Braze in my Marketing career so far. While it's definitely competitive when measured against equal calibre products, it can still be a little bit intimidating, especially for companies that are looking to commit to a platform for years to come.

CONS:

- In-app and content card channels priced separately

- Separate one-off onboarding fee

- A handful of learning materials locked behind a paywall Review collected by and hosted on G2.com.

Creating complex automated journeys to cater for multiple lifecycle stages for a highly segmented user base. Introducing possibilities for deep personalisation via liquid tags, creating content blocks to automate the better part of template creation. Review collected by and hosted on G2.com.

Some of the UI is a little clunky. For example, the base font constantly reverts back to Arial (very annoying!), you can't overwrite copy and keep the formatting, and I'd like to see more elements available (i.e. spacers)

In terms of reporting, it's a little more basic/limited than I'm used to. Hopefully the AI integration will help with this - for example I can't easily see how many users are active on site each day, Review collected by and hosted on G2.com.

Omnisend isn't solving a materially different problem to what we had prior to onboarding, but it is allowing us to build a robust operation across email and SMS. Review collected by and hosted on G2.com.

The user journey can feel complex at times, and small campaign changes often require considerable effort. Reporting dashboards also lack sufficient customization and flexibility to effectively compare performance across initiatives. Review collected by and hosted on G2.com.

EVAM has been a fundamental pillar of our team’s promotional campaign initiatives, enabling access to multiple engagement channels including SMS, Push, WhatsApp, and META. It also provides capabilities such as cashback, offers, personalization, and dynamic campaign journeys. More recently, it has expanded to support interfaces for enterprise clients, extending its value beyond internal campaign execution. Review collected by and hosted on G2.com.

Some of their advanced features feels bit limited when compared with the enterprise tools, particularly in segmenting and reporting customisation. Their template library, though it's functional, can be more modern and diverse. Also, their integration is not that extensive when compared with other larger competitors. Review collected by and hosted on G2.com.

This platform helps me solve the problem of having a simplified campaign execution, right from managing the list to automation; it doesn't need any steep learning curve. This also helps reduce the dependency on technical teams and speed up the go-to-market timeline for campaigns. It also improves engagement tracking and campaign consistency across multiple channels. Review collected by and hosted on G2.com.

Despite the overall quality, at times, the platform feels a bit outdated in certain areas. For example, scheduling future campaigns can be confusing. Review collected by and hosted on G2.com.

Automating our clients’ emails is a very handy tool, saving time and ensuring consistency. Also, one of the major advantages is the very responsive and knowledgeable support team, which is very important for us. Great collaboration in all aspects. Review collected by and hosted on G2.com.

As easy as it is to use, as someone who doesn't have the most email management or CRM experience, there is a lot to see when you navigate through and sometimes I worry we aren't using all the features to our advantage. Review collected by and hosted on G2.com.

It is helping us drive sales, awareness for new collections and collaborations and gives us a way to track our customers and it syncs with Shopify so we're able to easily segment out our list. Review collected by and hosted on G2.com.

The translation feature can feel pretty sluggish at times, and it really slows down my workflow when I’m trying to publish multi-language content. Also, when the Agent handles translations, it often leaves behind odd characters or broken code where emojis used to be. I’d much rather it remove the emojis entirely than leave those messy code artifacts in the text. Review collected by and hosted on G2.com.

It helps solve operational fatigue by automating the most tedious parts of user outreach. As a one-stop shop for task execution and data retrieval, it lets me manage high-volume messaging without getting bogged down in manual entry and repetitive steps. The value of this only grows as I continue training the Agent to take on more complex parts of our workflow. Review collected by and hosted on G2.com.

Nothing major, only downside for me is that the platform still feels slightly early-stage in some areas. I’ve noticed occasional slow loading, small bugs, and limited control over individual leads/messages inside active campaigns. I’d also like deeper analytics and more customization options for sequences and AI prompts. It lacks a couple of integrations and the credits occasionally runs out a bit too soon but the pricing is reasonable compared to other tools out there so cant complain much there.

That said, the team seems to be shipping updates quickly and support has been responsive whenever issues came up. Review collected by and hosted on G2.com.

Sendpilot AI solves the problem of manual and inconsistent LinkedIn outreach. Before using it, managing prospecting, follow-ups, and tracking conversations across LinkedIn was very time-consuming and messy.

Now most of that process is automated in one place, which saves me several hours every week and makes outreach much more consistent and scalable. The biggest benefit is that I can focus more on actual conversations and qualified leads instead of repetitive manual tasks. Review collected by and hosted on G2.com.

Some advanced automation rules are less flexible, requiring workarounds for cross-region customer journeys. The reporting dashboard lacks deep customization for EU compliance exports and wholesale-specific KPIs like repeat-order campaign ROI. Integrations with some smaller German logistics and accounting tools require extra setup instead of native connectors. The user interface can feel less modern, and certain bulk actions take more steps than expected. SMS deliverability to certain EU countries can be inconsistent, which affects time-sensitive restock alerts. Review collected by and hosted on G2.com.

Comarch Marketing Automation unifies our leads, preventing lost data and automating communications, saving hours of manual outreach. It scores and segments customers, focuses on high-value buyers, and reduces inconsistencies, improving conversion rates. Review collected by and hosted on G2.com.

I think there are too many features. Out of the whole set, I only use a few. Review collected by and hosted on G2.com.

Automation of technical support on the site. Review collected by and hosted on G2.com.