Campaign Software

I wouldn’t say I’ve had a bad experience with Instantly, but it’s definitely the kind of platform where a poor setup becomes obvious quickly. If your domains aren’t ready, your leads aren’t clean, or your team doesn’t fully understand how campaigns, accounts, and replies connect, it’s easy to blame the tool when the real issue is the process behind it. Review collected by and hosted on G2.com.

We had an outbound campaign running for several days, and the team was convinced the messaging was the problem. Reply rates were low, and marketing was already preparing a completely new version of the sequence. Before changing everything, we stepped back and reviewed the campaign from the technical side: connected accounts, inbox rotation, custom fields, uploaded segments, and the events we were sending back into the CRM. The real issue was hiding in the data. Part of the lead list came from a different source, and the industry field wasn’t properly normalized. As a result, some of the personalized lines either sounded too generic or didn’t add any real context. We fixed the upload process, cleaned up that property, and adjusted the segmentation before relaunching. Instantly helped because the whole flow was centralized enough to trace what was happening across leads, campaigns, replies, and account status. The real lesson for me is that outbound does not improve only by writing better emails. It also depends on clean data, solid integrations, and a technical setup that does not quietly break the campaign before it even gets a chance. Review collected by and hosted on G2.com.

HubSpot's own legal catalog and website state that onboarding is "required" for Professional-tier purchases. We signed a 36-month Professional Customer Platform contract in October 2024 covering five Hubs at approximately $14,248/year. Onboarding was never delivered, never charged, and never documented as waived. No implementation specialist was assigned. No customer success owner was transitioned to. In 18 months, proactive outreach to me as the account owner consisted of one mass webinar invite, one third-party audit upsell, and one automated drip sequence. Only 2.2% of our contacts ever received a marketing email. Marketing Hub, Content Hub, and Operations Hub were never activated. When I raised this, three HubSpot employees confirmed in writing that onboarding is "described as a required service." HubSpot refused all contract modifications and offered to sell me discounted onboarding instead. Review collected by and hosted on G2.com.

We use it for basic CRM and help desk ticketing — both of which are available on HubSpot's free tier. We have not been able to realize value from Marketing Hub, Content Hub, or Operations Hub due to the lack of onboarding and customer success support. Review collected by and hosted on G2.com.

The biggest drawback is the limited automation capabilities. It works well for basic email sequences, but businesses with more complex customer journeys may find the automation options less flexible than other marketing platforms. The marketing automation features are more limited than those offered by more advanced platforms. Email template customization can feel restrictive for users who want complete design flexibility. Review collected by and hosted on G2.com.

Constant Contact solves the challenge of creating, sending, and tracking email marketing campaigns without requiring advanced technical or design skills. It centralizes contact management, campaign creation, automation, and performance tracking, making it easier to engage customers consistently. Simplifies email campaign creation with ready-to-use templates and a drag-and-drop editor. Organizes subscriber lists and enables audience segmentation for more targeted communication. Automates routine emails such as welcome messages and follow-up campaigns. Provides real-time analytics on opens, clicks, and engagement to measure campaign success. Helps maintain regular communication with customers while reducing manual marketing effort. In my workflow, Constant Contact allows me to create and launch email campaigns quickly, track how recipients interact with them, and refine future campaigns based on performance data. Having contact management, email creation, and reporting in one platform makes the entire marketing process much more efficient. The biggest benefit is saving time while improving customer engagement. Constant Contact streamlines email marketing, helping businesses communicate more effectively, build stronger customer relationships, and make data-driven marketing decisions. Review collected by and hosted on G2.com.

The platform offers many powerful features, so it can take some time to fully explore and make the most of all its capabilities. However, once you become familiar with it, it is easy to use and very effective. Review collected by and hosted on G2.com.

ActiveCampaign helps me manage email marketing more efficiently by centralizing campaigns, contact segmentation, and automations in one platform. It allows me to deliver targeted communications to both existing and potential customers while reducing the time spent on repetitive tasks. As a result, I can focus more on creating relevant content and improving customer engagement. Review collected by and hosted on G2.com.

I don't actually see any current downsides; the tool performs exactly as promised.

My only piece of advice would be to continue innovating towards a simplified, fully automated workflow. My ultimate goal, and I think the ultimate goal for any tool today, is the ability to have a simple, central AI chat interface in the middle of the screen that manages every step for us—from segmenting prospects to drafting personalized intros and launching the entire campaign.

I think they are doing it with lemagent, I have not yet try because I am really use now to set my campaign but for the new arrival or if I campaign for a new target, sure it will be great Review collected by and hosted on G2.com.

Lemlist is solving the main problem in cold emailing: generic, low-engagement outreach that just gets filtered into the spam folder.

It solves this in two ways, which are huge benefits for me:

Solving the 'Black Box' Problem (Transparency): Before Lemlist, I was basically sending emails into a black box. Now, I have full transparency. I can see exactly who is engaging with the content and who isn't. This lets me focus my time only on the warmest leads. The benefit is clear: maximum efficiency and no wasted time.

Solving the 'Personalization at Scale' Problem (AI): The biggest challenge is always writing personalized text for hundreds of people. The AI part of Lemlist solves this by making personalization scalable. I can craft hyper-relevant intros and content, making the prospect feel like the email was written just for them.

The ultimate benefit? Higher engagement, better reply rates, and turning cold prospects into actual conversations.

But I have to say that what matter the most for me, is the ease of use... We can push the contact from a campaign to an other with a single click, this the kind of simplicity that I love from Lemlist. Review collected by and hosted on G2.com.

I'd like to see more advanced reporting and more template customization options. Some automation features could be easier to configure for new users, and the pricing increases quickly as contact lists grow. Overall, it's still a platform I would recommend. Review collected by and hosted on G2.com.

Sendinblue is a marketing automation and communication software that helps businesses of all sizes automate and manage their email marketing, SMS marketing, chat and marketing automation, as well as CRM, landing pages and integrations.

By using Sendinblue, businesses can benefit from:

Automating repetitive tasks: Automating tasks like sending welcome emails, abandoned cart emails, and follow-ups can save businesses a lot of time and increase efficiency.

Targeting specific segments of customers: With Sendinblue's segmentation and tagging features, businesses can target specific groups of customers with personalized messaging, which can help increase engagement and conversions.

Improving customer engagement: By using SMS marketing, chat and marketing automation, businesses can reach their customers in real-time and improve engagement.

Managing contacts and sales funnel: With Sendinblue's CRM feature, businesses can manage all their contacts and interactions with them, as well as set up sales funnels to move leads through the sales process.

Creating landing pages: By using Sendinblue's landing page feature, businesses can create professional landing pages without coding knowledge, this helps to increase conversions and leads.

Integrating with other tools: With Sendinblue's wide range of integrations, businesses can connect it to the other tools they use, such as Salesforce, WordPress, Magento, and Shopify, which can help streamline their workflow.

Overall, Sendinblue helps businesses to automate, manage and improve their communication and marketing efforts, which can lead to increased efficiency, customer engagement and conversions. Review collected by and hosted on G2.com.

Since Insider relies entirely on your CDP (Customer Data Platform) to work its magic, the initial implementation is notoriously heavy. If your company's internal data is messy or if you don't have clean APIs, getting Insider One up and running can take months. It requires a significant effort from the IT team even before marketing can use it. Review collected by and hosted on G2.com.

The platform eliminates the need to rely on complex codes (HTML) or external design tools. With an intuitive "drag-and-drop" visual editor, creating responsive, visually appealing, and personalized emails becomes a task of minutes, not days. Additionally, the native AI helps optimize subject lines and content. Review collected by and hosted on G2.com.

I think the pricing can become a drawback as your contact list grows or as you need access to more advanced features. For smaller organizations or nonprofits, it can feel like the useful tools are spread across different plan levels, which makes it harder to know whether the cost is worth it.

Another downside is that design customization can sometimes feel limited. The templates are helpful, but making emails look exactly the way you want can take more time than expected. Review collected by and hosted on G2.com.

Intuit Mailchimp Email Marketing is solving the problem of managing consistent communication with a large audience. Instead of manually sending updates or trying to track contacts across spreadsheets, emails, and different systems, Mailchimp gives us one place to organize contacts, create campaigns, send updates, and review engagement.

It benefits us by making communication more professional, organized, and efficient. We can send updates to donors, volunteers, partners, and community members in a way that looks polished and is easier to manage. The templates and campaign tools save time, while the reporting features help us understand who is opening emails, clicking links, and engaging with our content. Review collected by and hosted on G2.com.

The Simplicity sometimes limiting your options and the flexibility of every change you need to make in the layout and bringing other HTML elements from maybe other software and so on in both the email and pages becomes a limitation if you have such a level of advanced customization in mind. Review collected by and hosted on G2.com.

It is helping me own my audience on email through very beautiful form pages and email designs. They just launched Flodesk Studio that also makes the process, in a sense, bring new email design and achieve my goals faster. Review collected by and hosted on G2.com.

The initial setup look a little time, especially while deciding how to structure our pipeline stages and scoring rules. A few advanced settings were not immediately obvious, so I spent some time exploring before everything matched our workflow. Once configured, though I haven't had many issues. Review collected by and hosted on G2.com.

Before using EngageBay, it was easy for deals to stay in the same stage longer than they should because there wasn't a clear process. Now everything opportunity has a defined stage, score, owner and next action. It has made follow-ups more consistent and gives us better visibility into the sales pipeline. I spend less time tracking where deals are and more time actually moving them forward. Review collected by and hosted on G2.com.

If I have to point out a drawback, it's that the platform is heavily optimized for e-commerce. That's its bread and butter, and it’s fantastic at it. But for us in financial services, we can't always use the "shoppable" templates or certain e-commerce-centric features as directly. Review collected by and hosted on G2.com.

My primary role is to enhance our operational efficiency without compromising on compliance or the quality of our client relationships. The biggest problem Omnisend solves for us is the chaotic management of multi-channel communication. Previously, we risked having a disjointed client experience because we were trying to juggle separate tools. Omnisend gives us a unified platform where I can oversee the entire strategy, ensuring our emails and SMS are coordinated and on-brand. This has been a game-changer for our internal workflow. Review collected by and hosted on G2.com.

At this time, there isn't anything that I "dislike" about attentive. So far, in the past year of utilizing this program, I've found it to meet all of my needs. Review collected by and hosted on G2.com.

Attentive allows me to communicate with our guests and user base directly. Email is often saturated, and messaging can be lost within the mayhem of the inbox feed. Instead, a short, simple, personalized text lands with greater impact and serves as a direct point of contact with our most dedicated followers. Review collected by and hosted on G2.com.

As I mentioned before, the pricing had been the main reason why I haven't had the chance of using Braze in my Marketing career so far. While it's definitely competitive when measured against equal calibre products, it can still be a little bit intimidating, especially for companies that are looking to commit to a platform for years to come.

CONS:

- In-app and content card channels priced separately

- Separate one-off onboarding fee

- A handful of learning materials locked behind a paywall Review collected by and hosted on G2.com.

Creating complex automated journeys to cater for multiple lifecycle stages for a highly segmented user base. Introducing possibilities for deep personalisation via liquid tags, creating content blocks to automate the better part of template creation. Review collected by and hosted on G2.com.

So far, the only thing I’ve found that felt truly like Sender’s fault was their customer service chat. It took a bit longer than I expected, although the wait time was still reasonable. The bigger issue wasn’t the delay, but how robotic the support agent came across. The grammar was flawless, but the replies felt overly calculated and not very human. I’m still not convinced it was a real person, and I even asked whether it was human. I was intentionally casual and laid-back, and “Lucas” didn’t respond very warmly. Unfortunately, that’s the impression Sender has left me with for now. Review collected by and hosted on G2.com.

What are the problems Sender.net is solving*

this question felt odd reading...

Anyways, Sender is helping me with a highly customizable email intake form that I can then send emails to engage my list and track engagement with the content so I can target who on my list is more likely to buy in to my service. Review collected by and hosted on G2.com.

There are so many benefits, so there is not much to say here. The only thing that can take more time is uploading images, because I have to upload them one by one, instead of being able to drag-and-drop them. Review collected by and hosted on G2.com.

ContactPigeon helps me create professional email campaigns, pop-ups, and push notifications seamlessly. The push notification feature, in particular, is very easy to use and quick to set up, saving me valuable time in my workflow. Review collected by and hosted on G2.com.

While I am satisfied with EVAM overall, some functions could be more user-friendly and intuitive. There is still room for improvement in certain areas of the user experience, particularly for less technical users. That said, the platform continues to evolve, and I see these as development opportunities rather than major issues. Review collected by and hosted on G2.com.

EVAM helps us automate and orchestrate customer communication processes across different channels, reducing manual effort and ensuring that the right message reaches the right customer at the right time. This has improved operational efficiency, increased customer engagement, and enabled us to deliver more personalized experiences. As a result, we can manage campaigns more effectively, respond to customer needs faster, and achieve better business outcomes. Review collected by and hosted on G2.com.

Honestly, there isn't anything I am unhappy about at the moment. Review collected by and hosted on G2.com.

Customer.io saves me time by automating email processes and reducing repetitive tasks, like monthly duplications, making it easier to manage and adjust campaigns. Review collected by and hosted on G2.com.

There’s a learning curve

The interface is simple, but it does take a few days to fully grasp how to use Sheets, merge tags, and campaign scheduling. Thankfully, the GMass blog and help docs are solid. Once you’re in the flow, it’s second nature.

It’s not the cheapest option

At $25/month, GMass might seem expensive compared to some email tools. But considering the features, flexibility, and Gmail-native experience, it more than pays for itself. Especially when you factor in saved time and increased deliverability.

Test your emails first

Always add yourself to the Sheet and run a real test. Occasionally, merge fields don’t populate as expected…not often, but often enough that you’ll be glad you checked. It’s a quick fix that avoids awkward sends. Review collected by and hosted on G2.com.

Let me be blunt: If you send cold outreach emails to grow your network, run affiliate programs with dozens (or even thousands) of partners, coordinate JV promotions, follow up with podcast guests, onboard new clients, or just need a smarter way to communicate at scale, GMass might be your secret weapon. Whether you’re a solo creator managing all your email yourself, or part of a team running large-scale affiliate campaigns, GMass makes it easy to send high-performing, personalized emails directly from Gmail. It replaces patchwork tools, improves deliverability, and saves hours by making mass email feel one-on-one. Review collected by and hosted on G2.com.

The scheduling flexibility could be better. If you want granular control over send windows, specific time zones, custom intervals between messages, you're working around the tool more than with it.

Reporting is also fairly surface-level. I'd like deeper visibility into what's actually driving replies, not just open and response rates.

Not dealbreakers, but there's room to grow on both fronts. Review collected by and hosted on G2.com.

Cold outreach on LinkedIn is tedious at scale. Writing personalised messages one by one is not a real option when you're managing multiple pipelines across different offers. Sendpilot removes that bottleneck.

The benefit is straightforward: more conversations started, less time spent starting them. I'm not sacrificing personalisation for volume, which was always the tradeoff before.

For a solopreneur, that's not a nice-to-have. It's the difference between consistent outreach and none at all. Review collected by and hosted on G2.com.

There is no native connection to our DAM creative library; moving campaign assets or lead groups means constant manual CSV importing and exporting. You cannot batch edit consent expiration rules—each customer segment has to be adjusted one at a time. The reporting dashboards don’t flex enough to fit German tax audit templates, and the mobile version won’t display full consent logs, which slows me down during off-site client audits. Review collected by and hosted on G2.com.

Before switching, our lead data, opt-in records and campaign tracking were scattered across multiple foreign tools hosted outside the EU. We repeatedly faced compliance warnings during official audits due to messy, unstructured consent trails and unregulated access to personal data. Comarch consolidates all marketing data on EU infrastructure, secures customer records with tiered access controls, auto-saves opt-in history for legal retention, and outputs audit-ready logs matching BSI and local data authority standards. This drastically lowers our compliance correction overhead and audit failure risk. Review collected by and hosted on G2.com.