Campaign Software

the cost can be prohibitive at first. Especially when you go from the starter level package to the professional level. it is a big jump but worth it in my opinion. The only other issue is that the tool can be daunting to learn. Review collected by and hosted on G2.com.

Getting that clarity on leads and being able to view the full life cycle from a lead coming in and being able to track them all the way through our sales cycle and attributing them properly is huge. We used to just say we brought 10 leads in last week. then we closed 2 two of them. without any real way of knowing where the 2 we closed specifically came from. Review collected by and hosted on G2.com.

the pricing is okay , its affordable also the performance is best . the analytics are useful, but i would like more detailed reporting on campaign trends and easier flirting options for large contact lists, a few advanced setting can also takes time to understand for new users, Review collected by and hosted on G2.com.

overall instantly is an easy to use outreach platform that has made our sales communication more efficient. it has helped me to stay organized, save time and support the sales team with more effective and consistent email campaign,instantly solved the challenge of managing large scale email outreach and keeping follow ups consistent without manual effort, it automates email sequences, tracks open and replies, and helps organize prospect communication from a single dashboards, this allow me to spend less time on repetitive tasks and more time supporting the sales team with qualified lead and customer follow ups, as a result our outreach process has become more organized responses time have improved, and we can engaged with more prospect while maintaining consistent communication. Review collected by and hosted on G2.com.

The main annoyance: modifying a step automatically pauses the campaign, and nothing clearly indicates this — you have to remember to restart it yourself. The reporting could also be more detailed, especially for comparing step-by-step performance across multiple campaigns. Finally, enrichment credits are quickly consumed on large volumes. Review collected by and hosted on G2.com.

lemlist solves my business continuity problem: I run a consulting firm in international development, and prospecting always took a back seat to client projects. Today, my sequences run on their own once the drafts are approved, targeting multiple audiences in parallel — industrial leaders, export directors, purchasing managers.

Three concrete benefits. One: I reactivate a dormant contact portfolio without dedicating my days to it. Two: I prepare for trade shows in advance, with dedicated sequences that trigger meetings even before being on site. Three: deliverability is under control thanks to lemwarm, which wasn't the case with my previous sends.

Result: a steady flow of appointments without hiring a salesperson. Review collected by and hosted on G2.com.

When I uploaded my old and new contacts, I was temporarily locked out of the system because they were skeptical about the source of my contact information. I explained that I had used multiple CRM systems over the years, and these contacts were an accumulation from those various platforms. After a lot of effort and a frustrating period of time, they restored my access and the system was back up and running. Review collected by and hosted on G2.com.

It has helped me stay in front of hundreds of contacts weekly. Review collected by and hosted on G2.com.

The learning curve was steeper than I expected, especially early on when I was trying to figure out how automations, tags, and lists all talk to each other. Some of the reporting could be more intuitive too. I still find myself wishing certain metrics were easier to find without digging through multiple menus. Review collected by and hosted on G2.com.

ActiveCampaign is solving the problem of trying to run multiple content streams and campaigns by hand. Before, keeping track of who got what email, when, and why was a mental juggling act. Now our newsletter and campaign sequences run on autopilot once they're built, which frees up real time for the parts of the business that actually need a human touch, like coaching clients and building relationships. It's also helped us get smarter about segmentation, so we're not treating every subscriber the same way, which has made our messaging feel more personal instead of more generic. Review collected by and hosted on G2.com.

Some UI elements are lagging behind in "quality of life" (QOL) improvements. For example, being able to drag and drop segments or journey elements. Performance can be limited for extremely large audience data sets (80M+). Review collected by and hosted on G2.com.

Insider allows us to communicate with customers in real time as they interact with our platform/app. Architect journeys allow complex decision making at the point that we have a users attention. The ability to communicate with customers in a timely manner has contributed directly to our teams goals, driving more users to our app when we need it. Review collected by and hosted on G2.com.

Pricing levels can add up pretty quickly but it you use it it is worth it. Review collected by and hosted on G2.com.

Reaching my customers when it matters and keeping in touch to create a relationship. Review collected by and hosted on G2.com.

Some of the more advanced features feel a bit limited. Setting up basic email campaigns is straightforward, but when I need more complex automation or deeper segmentation, I sometimes end up relying on workarounds. I also feel the reporting could be stronger. The core metrics are available, but I’d appreciate more detailed insights for comparing campaigns and for understanding what’s actually working. Review collected by and hosted on G2.com.

Brevo mainly helps us manage our email campaigns and contact lists in one place, rather than doing everything manually. We use it to send campaigns, schedule emails, segment contacts, and set up some basic follow-up automation. The biggest benefit for me is the time it saves, especially when we’re running campaigns on a regular basis. It also makes it easier to track who received the emails and review the basic campaign results afterward. Review collected by and hosted on G2.com.

There are quite a few options, so it took me a little while to get used to everything. Some parts of the email editor could also be easier to work with. These aren't major issues for us, though. Review collected by and hosted on G2.com.

The biggest thing for us is organization. Earlier, it was easier for contacts and follow-ups to get scattered between different tools. With EngageBay, we have one place to manage contacts and handle our email campaigns.

It saves us some manual work, especially with regular follow-ups, and makes it easier to keep communication going with prospects without having to remember everything ourselves. Review collected by and hosted on G2.com.

The Simplicity sometimes limiting your options and the flexibility of every change you need to make in the layout and bringing other HTML elements from maybe other software and so on in both the email and pages becomes a limitation if you have such a level of advanced customization in mind. Review collected by and hosted on G2.com.

It is helping me own my audience on email through very beautiful form pages and email designs. They just launched Flodesk Studio that also makes the process, in a sense, bring new email design and achieve my goals faster. Review collected by and hosted on G2.com.

At this time, there isn't anything that I "dislike" about attentive. So far, in the past year of utilizing this program, I've found it to meet all of my needs. Review collected by and hosted on G2.com.

Attentive allows me to communicate with our guests and user base directly. Email is often saturated, and messaging can be lost within the mayhem of the inbox feed. Instead, a short, simple, personalized text lands with greater impact and serves as a direct point of contact with our most dedicated followers. Review collected by and hosted on G2.com.

The reporting features could be more robust. I would like to see more detailed analytics without having to export data to other tools. The mobile app also feels limited compared to the desktop version. These are not major issues for us but they are areas where the platform could improve. Review collected by and hosted on G2.com.

Omnisend is solving the problem of inefficient marketing operations for us. We were using multiple tools before and it was difficult to coordinate everything. Now we have everything in one platform which has simplified our workflow significantly. The automation features have also addressed the issue of manual follow ups. We were spending too much time on these tasks and now they are automated. The benefit is that we are more efficient and we are seeing better results from our marketing efforts. Review collected by and hosted on G2.com.

While Braze is very powerful, there is a steep learning curve for teams that are new to marketing automation platforms. The extensive use of Liquid for personalization, while flexible, can require technical expertise to implement advanced use cases properly.<br><br>Additionally, managing action credits and understanding billing related to different message types (especially with new channels like WhatsApp and webhooks) could be more transparent within the interface.<br><br>Finally, while Braze offers several out-of-the-box integrations, some custom integrations require significant technical effort, especially when dealing with complex data synchronization from internal systems. Review collected by and hosted on G2.com.

Braze solves the challenge of scaling personalized communication across multiple channels, ensuring that our messaging is both timely and relevant. By consolidating messaging orchestration into a single platform, it eliminates silos between teams and systems, allowing for more cohesive customer experiences.<br><br>With Braze's event-based triggers and real-time segmentation, we can respond instantly to user behaviors, which has significantly improved user activation rates and long-term retention.<br><br>Moreover, the platform’s analytics and reporting capabilities provide deep insights into campaign performance, enabling data-driven decisions that directly impact our customer engagement and revenue growth. Review collected by and hosted on G2.com.

Our collaboration with ContactPigeon has been consistent and easy to manage from an agency perspective. We work with the team across several shared accounts, and even when it’s difficult to join scheduled calls, communication continues through phone and email with no issues. The team is responsive and pragmatic, which helps when priorities shift or quick decisions are needed. Earlier this year, we also onboarded our own agency website onto the platform, which gave us a more hands-on view of the tool and reinforced our confidence in using it for client work. Review collected by and hosted on G2.com.

Due to busy schedules on both sides, we don’t always manage to schedule calls as often as we’d like. That said, follow-ups through other channels usually cover what’s needed, so it hasn’t affected delivery. Review collected by and hosted on G2.com.

We recommend maintaining open communication channels and flexibility in scheduling to ensure seamless collaboration. Review collected by and hosted on G2.com.

For us, ContactPigeon helps keep execution and communication organized across multiple accounts. Having a partner that understands agency pace, adapts to different client needs, and stays accessible outside formal meetings makes our work more efficient and helps us move faster when required. Review collected by and hosted on G2.com.

While Sender.net covers the essentials very well, I'd like to see more advanced template customization options and additional native integrations with third-party tools. Some of the reporting features could also be more detailed for users who need deeper campaign insights. Review collected by and hosted on G2.com.

Sender.net has helped me streamline my email marketing by making it easy to create campaigns, automate follow-up emails, and monitor performance from one dashboard. It has saved time, improved communication with subscribers, and provided useful analytics that help optimize future campaigns. Overall, it's an affordable and reliable platform for managing email marketing efficiently. Review collected by and hosted on G2.com.

Yes, maybe the only thing sometimes for me is a bit confusing when creating campaigns in design studio, the fact that I often find myself duplicating campaigns and therefore the design studio templates and template names that are copies need to be changed both in the campaign name and inside the template. For me, sometimes this is a bit confusing, more than anything repetitive. Review collected by and hosted on G2.com.

Customer.io allows me to manage campaigns efficiently, automated, and centralized. It is visual and helps me create understandable campaigns, with the ability to take screenshots for presentations and easily integrates with Claude to facilitate journeys. Review collected by and hosted on G2.com.

While I am satisfied with EVAM overall, some functions could be more user-friendly and intuitive. There is still room for improvement in certain areas of the user experience, particularly for less technical users. That said, the platform continues to evolve, and I see these as development opportunities rather than major issues. Review collected by and hosted on G2.com.

EVAM helps us automate and orchestrate customer communication processes across different channels, reducing manual effort and ensuring that the right message reaches the right customer at the right time. This has improved operational efficiency, increased customer engagement, and enabled us to deliver more personalized experiences. As a result, we can manage campaigns more effectively, respond to customer needs faster, and achieve better business outcomes. Review collected by and hosted on G2.com.

I like Sendpilot AI because it saves me a lot of time by allowing me to send multiple messages at once instead of individually. Normally, this process takes me four to five hours to set up and optimize, but with Sendpilot AI, it's significantly quicker. The ease of use, especially for extracting data and having it enriched, is a great feature. It helps me get a better view of potential clients and read their ICP based on my criteria, saving even more time by showing me client profiles in a straightforward manner rather than scrolling individually. Review collected by and hosted on G2.com.

I find it frustrating when Sendpilot AI has downtime or issues, as it can take about a week to resolve these problems. When reaching out for support, the AI assistance can be hit or miss, which sometimes doesn't solve my issues effectively. Another area for improvement is in the automations; I wish Sendpilot AI had more options to mimic human interactions. I also think they should reduce the limitations on extracting leads without a Sales Navigator subscription. Additionally, faster bug fixes are necessary because delays can cause me to lose valuable time reaching out to potential clients. Lastly, there was a learning curve when setting up campaigns, especially with lead extraction, which made it a bit hard initially. Review collected by and hosted on G2.com.

To improve Sendpilot AI, I recommend enhancing the automation features to better mimic human interactions and expanding the options for lead extraction without requiring a Sales Navigator subscription. Additionally, ensuring faster resolution of technical issues and providing more effective AI support would greatly enhance user experience. Simplifying the initial setup process, especially for lead extraction, could also help new users get started more easily. Review collected by and hosted on G2.com.

I use Sendpilot AI to send multiple messages simultaneously, which saves me time by avoiding individual sending, cutting my setup and optimization time significantly. It also enriches data, showcasing potential clients clearly and reading their profiles based on my criteria. Review collected by and hosted on G2.com.

The native integration directly inside Gmail makes running mass email campaigns effortless without any learning curve. Linking Google Sheets for custom personalization, combined with automated follow-up sequences and built-in deliverability tools like Spam Solver, makes outreach fast, reliable, and effective. Review collected by and hosted on G2.com.

The interface can occasionally feel a bit cluttered inside Gmail when managing large campaign volumes, and sending limits are inherently tied to your standard Google/Gmail account thresholds unless using external relays. Review collected by and hosted on G2.com.

To optimize your experience, consider using external SMTP relays for higher sending limits and explore the use of labels to better organize your campaigns within Gmail. Review collected by and hosted on G2.com.

GMass is by far the easiest and most practical email marketing and mail merge solution for anyone working within Google Workspace. It saves hours of manual work through seamless sequence automation, simple personalization, and real-time open/click tracking right from the inbox. Review collected by and hosted on G2.com.

There is no native connection to our DAM creative library; moving campaign assets or lead groups means constant manual CSV importing and exporting. You cannot batch edit consent expiration rules—each customer segment has to be adjusted one at a time. The reporting dashboards don’t flex enough to fit German tax audit templates, and the mobile version won’t display full consent logs, which slows me down during off-site client audits. Review collected by and hosted on G2.com.

Before switching, our lead data, opt-in records and campaign tracking were scattered across multiple foreign tools hosted outside the EU. We repeatedly faced compliance warnings during official audits due to messy, unstructured consent trails and unregulated access to personal data. Comarch consolidates all marketing data on EU infrastructure, secures customer records with tiered access controls, auto-saves opt-in history for legal retention, and outputs audit-ready logs matching BSI and local data authority standards. This drastically lowers our compliance correction overhead and audit failure risk. Review collected by and hosted on G2.com.