Campaign Software

The only minor drawback is the pricing structure; many of the most powerful and useful features are locked behind the second-tier subscription, which can feel a bit limiting if you are just starting on the basic plan. Additionally, while the interface is generally great, the Inbox Manager could benefit from more advanced organization and filtering options when handling a massive volume of campaigns at once. However, given the results and the time saved, these are small trade-offs for the overall value the platform provides. Review collected by and hosted on G2.com.

The biggest headache Instantly solved for me was the constant 'deliverability anxiety.' Before, I was juggling three different tools just to keep our domains safe and our emails out of spam. Now, everything from the automated warmup to the actual sending is under one roof. Review collected by and hosted on G2.com.

1. The Contact Tier Pricing Trap

HubSpot charges based on the number of marketing contacts you have. The price doesn't just increase linearly; it often jumps significantly. Review collected by and hosted on G2.com.

1. Problem: Marketing vs. Sales Misalignment

Classically, Marketing throws leads "over the wall" to Sales and Sales complains the leads are "junk" (or ignores them entirely).

The Benefit: Smarketing (Sales + Marketing Alignment)

Because both teams share the same CRM database, they share the same definitions. You can set up a "Lead Score" so Sales only gets notified when a lead is actually hot (e.g., visited the pricing page + downloaded a case study). This creates trust between teams.

2. Problem: The Black Box of ROI

It is famously difficult to prove which specific marketing asset generated revenue. (e.g., "Did that $5,000 LinkedIn ad spend actually result in a signed contract?")

The Benefit: Closed-Loop Attribution

HubSpot connects the very top of the funnel (the ad click) to the very bottom (the "Closed-Won" deal). You can look at a specific blog post or ad campaign and see exactly how much dollar revenue it influenced, making budget justification much easier. Review collected by and hosted on G2.com.

I have yet to find a downside, or something I needed for marketing purposes that this software could NOT do. 10/10! Review collected by and hosted on G2.com.

After spending so much time forwarding, typing different groups of email addresses separated by commas to deliver information to various groups of our volunteers, and struggling to compose bright and fun emails in Outlook... Constant Contact has boosted the views on our Retired and Senior Volunteer Program emails/updates, and shows me direct statistics on who is viewing/reacting to our information. Streamlined communication is a huge plus when working with a large number of volunteers, and Constant Contact is JUST THAT! Review collected by and hosted on G2.com.

Although I am able to obtain the information I need, the reporting function seems a little clunky. On the creative side, Active Intelligence doesn't seem to have much creativity when designing a campaign. Review collected by and hosted on G2.com.

My primary reason for moving to Active Campaign was deliverability and open rates. According to recent statistics, my previous CRM averaged 47% deliverability while ActiveCampaign averaged in the high 90s. My open rate languished in the mid- to upper teens and then doubled when I started using ActiveCampaign. Review collected by and hosted on G2.com.

Insider One has advanced journey orchestration that makes the app have a complex learning encounter

The app has diverse channels that overwhelms users, more so in handling matters campaigns Review collected by and hosted on G2.com.

Insider One facilitates the process of customer data storage and unification and this helps users to have a simple control system

The tool connects with multiple campaigns apps, which involves chats, emails, print media and others

We use Insider One to personalize the messaging process, something that brings easy connections with customers

The building of customer journey and consistency in updating it is something the software has always managed Review collected by and hosted on G2.com.

So, far I have witnessed any major cons. But, yeah..there is certain limitation on free plans - with only 2000 users can subscribe max...which made me move different email marketing platform such as Kit. Review collected by and hosted on G2.com.

I used Brevo to collect email subscribers for my blog studelp.com and share my latest blog posts, articles, and any offers so that they can keep visiting my blog and get my services. It helped me build 2000 email subscribers and I integrated it with other tools also such as Hustle WordPress Plugin. Review collected by and hosted on G2.com.

A few areas feel a bit basic, like reporting and email templates. Some pages can also be slightly slow at times. None of these are major issues, but they’re small things I notice during regular use. Review collected by and hosted on G2.com.

Before EngageBay, my leads and follow-ups were spread across different tools, and it was easy to miss things. EngageBay brings everything into one place, so I always know who to follow up with and when. The automations take care of repetitive tasks, which saves me time and mental effort. Overall, it’s made my daily work feel more organized and much less stressful. Review collected by and hosted on G2.com.

One thing I dislike about Intuit Mailchimp Email Marketing is that advanced features and automation are locked behind higher-priced plans, which can be limiting for small businesses or beginners. The pricing can increase quickly as contact lists grow, and some customization options feel restricted unless you have more technical experience. Review collected by and hosted on G2.com.

One thing I dislike about Intuit Mailchimp Email Marketing is that advanced features and automation are locked behind higher-priced plans, which can be limiting for small businesses or beginners. The pricing can increase quickly as contact lists grow, and some customization options feel restricted unless you have more technical experience. Review collected by and hosted on G2.com.

I dislike that reporting and analytics lack depth for larger teams. The current campaign reports make it hard to filter and compare results across reps which kinda slows decision making tbh. I’d like richer dashboards and filtering so managers can get clearer performance insights faster, maybe. Review collected by and hosted on G2.com.

I use lemlist to start more conversations and book meetings by automating outreach across channels. Its intent-based follow-ups adapt sequences based on opens, clicks and replies so we follow up at the right time tbh. Native enrichment and deliverability features help us find contact data and keep more emails out of spam, so it’s been pretty solid. Review collected by and hosted on G2.com.

I found the learning curve for new users to be a bit steep. A more guided onboarding process could help teams get started faster and understand the platform more quickly. Review collected by and hosted on G2.com.

I use Evam to solve real-time customer engagement challenges, sending personalized messages instantly across channels. It streamlines campaign management, reduces manual workload, and improves engagement rates through powerful analytics and intuitive journey design. Review collected by and hosted on G2.com.

When we want to test something new, we are getting lost in the interface. Of course the team helps with that, so it’s more of a minor inconvenience. Review collected by and hosted on G2.com.

The biggest impact is how much easier it is to capture leads and convert them into customers. Pop-ups bring in a steady flow of new subscribers, and our email channel has become a dependable revenue source. We’re also exploring Menura, their AI agent, which looks promising for improving onsite interaction and guiding visitors more efficiently. Review collected by and hosted on G2.com.

It can feel a bit limited when it comes to deeper design control and fine-tuned customisation. If you’re someone who wants full creative freedom or highly specific visual elements and formatting, it may not fully meet those expectations. It also sits at a relatively high price point, and some features are locked behind higher-tier plans - this can be challenging for small businesses that are still growing. Review collected by and hosted on G2.com.

The automation flows handle welcome sequences, abandoned cart reminders, and customer re-engagement, which has directly improved conversions and repeat purchases. It also solves the challenge of creating professional, aesthetic email campaigns: the drag-and-drop builder makes it easy to design something visually aligned with my brand, even without any technical skills. Being able to segment audiences based on behaviour has also made my messaging feel more personal and relevant, resulting in better engagement and stronger relationships with my community. Review collected by and hosted on G2.com.

I missed the little grey scroll bar that I needed to help me get all my Fields imported; Skylar solved that for me very quickly! Review collected by and hosted on G2.com.

I have had to send out my email list in 8 batches, since it was on my computer, and my email program limited emails to 100 per batch. Problem solved! I am also excited that I can easily segment my list by location, since I often need to send emails to just the city that I will be performing in, and not bother everybody else with shows that they can't get to! That will keep my fans from feeling like they are getting unnecessary emails. Review collected by and hosted on G2.com.

I have zero complaints. It is easy to use and affordable. Review collected by and hosted on G2.com.

I use Systeme.io as it's an all-in-one, easy-to-use platform that simplifies creating funnels, handling emails, managing CRM, and selling digital products. It's affordable, offers top-notch support, and lets me automate tasks like product delivery and customer communication. Review collected by and hosted on G2.com.

It's amazing product and I would like to use this product for a long long time Review collected by and hosted on G2.com.

It's amazing product and I would like to use this product for a long long time Review collected by and hosted on G2.com.

I wish that I could do a partial refund. They only let me do full refunds, but sometimes a partial refund is needed. Review collected by and hosted on G2.com.

I use vcita to stay organized and schedule both one-on-one and group sessions effectively, while easily sending information to clients and groups. Review collected by and hosted on G2.com.

I think there are too many features. Out of the whole set, I only use a few. Review collected by and hosted on G2.com.

Automation of technical support on the site. Review collected by and hosted on G2.com.

Nothing comes to mind right now. The platform meets our expectations and we still using it. Review collected by and hosted on G2.com.

Platform helps us centralize customer data and set communication across channels. As a result, we improved user retention, reduced churn, and grew our active user base. Review collected by and hosted on G2.com.

I don't have any suggestions at the moment, maybe more available fonts or possibility to integrate more dynamic HTML. Review collected by and hosted on G2.com.

I use Dotdigital to efficiently reach customers and inform them about offers and launches. It's quick and easy to use, with helpful segmenting, branding options, and embedded forms. Its automation handles welcome, abandoned cart, and product flows smoothly, saving manual send effort. Review collected by and hosted on G2.com.

When creating campaigns rapidly, the AI email feature is a great place to start and saves a ton of time. To feel genuinely natural and customized for particular audiences, the generated emails still require some human editing. The AI might work even better with a little more context awareness. It's a useful tool all around, but the best outcomes come from combining the AI output with custom modifications. Review collected by and hosted on G2.com.

Success.ai combines email automation and lead generation into a single platform to solve the challenge of managing outreach at scale. Campaign execution is accelerated and repetitive tasks are decreased. The AI emails offer a helpful framework that improves outreach's efficiency and organization, but they still require manual refinement. Review collected by and hosted on G2.com.