Campaign Software

I found several issues with Instantly that detracted from my experience. The platform was consistently lagging, which hindered my workflow and made it difficult to manage tasks efficiently. Additionally, the customer support was not helpful; despite multiple attempts to resolve issues, I received little clarity or assistance. The unclear pricing structure was another problem, making it challenging to understand the costs and features associated with different plans. I also faced significant difficulties with lead management; the system did not allow me to work effectively with the collected data, and there was a lack of guidance on utilizing it properly. Furthermore, while I tried to integrate Instantly with other tools, it only managed to work with Slack, which limited its usefulness in a more integrated tech stack. Review collected by and hosted on G2.com.

I find Instantly reaches a large number of potential leads but poses challenges like lagging performance, unhelpful support, unclear pricing, and ineffective lead management. Review collected by and hosted on G2.com.

One thing HubSpot Marketing Hub can definitely improve is the live chat and customer support experience. When we face technical or workflow issues, getting timely support becomes challenging. Response time is often slow, and sometimes we don’t get clear guidance to resolve the issue.

Since support plays a huge role when working on fast-paced marketing projects and campaigns, improving real-time support, live chat responsiveness, and availability of expert help would make the overall user experience much better. Review collected by and hosted on G2.com.

My problem is not proper MQL follow-ups with the sales and marketing team. Now everything is shorted. Thank you, Hubspot. Review collected by and hosted on G2.com.

Limited automation features compared to some other platforms

Pricing can get a bit high as your contact list grows

I accidentally signed up for Mail View on desktop, and there was no clear way to cancel it myself from the dashboard. I had to reach out to customer support, but unfortunately, I’m still waiting for a resolution.

The platform itself has good tools, but the lack of control over account settings and slow support response on the account part. Review collected by and hosted on G2.com.

Constant Contact helps me easily stay in touch with my customers, promote my business, and save time with simple email templates and automation. It solves the problem of managing marketing on my own and gives me the tools to grow and track results effectively. Review collected by and hosted on G2.com.

The platform can feel overly "complex" at times, especially when setting up advanced automations or integrating with external tools. The UI isn’t always as intuitive as it could be... (I think this is a share feeling among AC users as far as I know from other startup founders of my net) It takes a learning curve to unlock its full potential.

Additionally, reporting and analytics could be more robust. For a data-driven marketing team like ours, we often find ourselves exporting data or relying on external tools to get deeper insights into campaign performance and user behavior. Review collected by and hosted on G2.com.

ActiveCampaign helps us solve one of the biggest challenges we face as a growing startup — scaling personalized communication without losing the human touch. As a CMO, I need to ensure every interaction with our users feels relevant, timely, and consistent across channels. ActiveCampaign allows us to automate much of that while still keeping messages tailored to individual user behaviors and needs.

It also bridges the gap between marketing and sales by combining automation with CRM functionality. That’s been invaluable for aligning our teams, tracking leads, and managing our customer lifecycle in one place.

Overall, it’s especially useful for startup CMOs like myself, because it provides enterprise-level automation and segmentation capabilities in an accessible, cost-effective way. It lets us focus on strategy and growth rather than getting bogged down in manual marketing tasks. Review collected by and hosted on G2.com.

Brevo is basic in offering marketing support and it fails to capture complex marketing strategies that requires conditional logic

Brevo faces some sudden suspensions, something that leads to deliverability issues Review collected by and hosted on G2.com.

Brevo is an affordable and impressive multichannel tool that facilitates campaigns for all forms of businesses, snd this includes offering communication concerning promotions , updates and occasional outreach

The communication that Brevo offers is a targeted one, and this leads to proper segmentation and accurate onboarding process

We collectively manage our contacts using Brevo, and this involves the use if CRM to auto sync customer information

This solution allows us to conduct bulk emailing, which is cost effective and successful

The tool requires no professional help to create and manage campaigns and other outreach services Review collected by and hosted on G2.com.

There’s a learning curve to fully maximising Architect’s advanced journey builder, though the documentation and onboarding support help minimize obstacles; regular platform improvements address most feedback quickly Review collected by and hosted on G2.com.

Unifying campaign management and KPI reporting across email, SMS, mobile app, and web, saving hours each week.​

Delivering automated, hyper-personalized journeys to engage and re-engage users at scale, boosting clickthrough and conversion rates.​

Accelerating agile campaign launches—teams adapt journeys or trigger time-sensitive campaigns instantly for live events.​

Understanding what works via built-in analytics and A/B testing, enabling rapid optimization of all communications.​ Review collected by and hosted on G2.com.

The mobile is functional for quick checks but some of the more detailed tasks are till easier on desktop. The reporting dashboard is good but having more customizable options would make it easier to create personalized views. Review collected by and hosted on G2.com.

EngageBay makes it easy to manage ongoing communication, track interactions, and maintain clarity on where everything stands, from contacts to emails to tasks all stays in one place. The automation features help maintain consistency, reduce manual work and ensure that follow-ups happen on time. Overall it keeps day-to- day operations streamlined and improves visibility across all activities. Review collected by and hosted on G2.com.

While the platform works really well overall, sometimes the customization options feel limited. I would also like to see more integrations with third-party apps. Additionally, the learning curve at the beginning requires some time, but once you get used to it, the workflow becomes smooth. Review collected by and hosted on G2.com.

Success.ai is helping me save a lot of time in outreach and follow-ups. Earlier, writing and personalizing emails for prospects used to take hours, but now with its AI features I can do it in minutes. It has also improved my response rate and given me clear analytics about what is working and what is not. This has helped me stay more consistent, reduce manual effort, and focus on strategy instead of repetitive tasks Review collected by and hosted on G2.com.

I have found tracking and interpreting the metrics to be somewhat challenging. While the open and click rates consistently appear strong and even exceed industry benchmarks, the number of page visits resulting from those clicks is always less than half. This discrepancy makes me question the accuracy of the reported metrics and whether they can truly be trusted. My concerns are based on my experience running at least 50 campaigns over the past nine months, reaching audiences of around 30,000 to 40,000 people. Review collected by and hosted on G2.com.

We wanted to run a bulk email campaign to attract leads and prospects to try our solution, and this tool has performed well for that purpose. Additionally, we received a 50% discount for a year, which has helped us keep our costs quite reasonable. Review collected by and hosted on G2.com.

I found the learning curve for new users to be a bit steep. A more guided onboarding process could help teams get started faster and understand the platform more quickly. Review collected by and hosted on G2.com.

I use Evam to solve real-time customer engagement challenges, sending personalized messages instantly across channels. It streamlines campaign management, reduces manual workload, and improves engagement rates through powerful analytics and intuitive journey design. Review collected by and hosted on G2.com.

I missed the little grey scroll bar that I needed to help me get all my Fields imported; Skylar solved that for me very quickly! Review collected by and hosted on G2.com.

I have had to send out my email list in 8 batches, since it was on my computer, and my email program limited emails to 100 per batch. Problem solved! I am also excited that I can easily segment my list by location, since I often need to send emails to just the city that I will be performing in, and not bother everybody else with shows that they can't get to! That will keep my fans from feeling like they are getting unnecessary emails. Review collected by and hosted on G2.com.

Customization of designs is still limited compared to dedicated builders. If the software could make available a few more layout and font options, it would be perfect. Review collected by and hosted on G2.com.

It took the place of a messy collection of tools I used for landing pages, email marketing, and automation.

We’ve now got everything connected.

Leads flow through funnels. Emails trigger automatically. Sales data stays in one dashboard.

It has allowed me to save time and money while concentrating on tactics rather than a technology management. Review collected by and hosted on G2.com.

When we want to test something new, we are getting lost in the interface. Of course the team helps with that, so it’s more of a minor inconvenience. Review collected by and hosted on G2.com.

The biggest impact is how much easier it is to capture leads and convert them into customers. Pop-ups bring in a steady flow of new subscribers, and our email channel has become a dependable revenue source. We’re also exploring Menura, their AI agent, which looks promising for improving onsite interaction and guiding visitors more efficiently. Review collected by and hosted on G2.com.

It can feel a bit limited when it comes to deeper design control and fine-tuned customisation. If you’re someone who wants full creative freedom or highly specific visual elements and formatting, it may not fully meet those expectations. It also sits at a relatively high price point, and some features are locked behind higher-tier plans - this can be challenging for small businesses that are still growing. Review collected by and hosted on G2.com.

The automation flows handle welcome sequences, abandoned cart reminders, and customer re-engagement, which has directly improved conversions and repeat purchases. It also solves the challenge of creating professional, aesthetic email campaigns: the drag-and-drop builder makes it easy to design something visually aligned with my brand, even without any technical skills. Being able to segment audiences based on behaviour has also made my messaging feel more personal and relevant, resulting in better engagement and stronger relationships with my community. Review collected by and hosted on G2.com.

It's amazing product and I would like to use this product for a long long time Review collected by and hosted on G2.com.

It's amazing product and I would like to use this product for a long long time Review collected by and hosted on G2.com.

I think there are too many features. Out of the whole set, I only use a few. Review collected by and hosted on G2.com.

Automation of technical support on the site. Review collected by and hosted on G2.com.

Sometimes the reporting features load slower than I'd prefer, especially when I'm trying to quickly check something between meetings. It's nothing major, but quicker load times would definitely improve my day-to-day experience. Review collected by and hosted on G2.com.

I used to have multiple different apps open for scheduling clients, sending invoices, tracking leads, and running marketing campaigns. It was stressful and chaotic, and sometimes things slipped through the cracks. Now, everything’s centralized in vcita, making life easier and freeing up time to focus on actually running my business. Review collected by and hosted on G2.com.

Nothing comes to mind right now. The platform meets our expectations and we still using it. Review collected by and hosted on G2.com.

Platform helps us centralize customer data and set communication across channels. As a result, we improved user retention, reduced churn, and grew our active user base. Review collected by and hosted on G2.com.

The UX for image organization could be more intuitive. Contacts cannot be searched by name. There's no automatic saving in the email editor. 🫨 (What is this, 1998?) The email preview area has to be coded through HTML. There's no way to view all saved building blocks outside of the email editor. Review collected by and hosted on G2.com.

Individual and automated email campaigns for selling ecommerce goods. Ability to personalize, segment, and automate. Review collected by and hosted on G2.com.

The steep learning curve and complicated interface can be challenging, and I have found the inconsistent customer support to be frustrating. There are also potential hidden costs, particularly when it comes to third-party integrations. Additionally, the CRM features feel clunky, such as having to use multiple screens for simple tasks, and there are missing advanced functionalities that larger clients might expect, which is disappointing given its "all-in-one" promise. Review collected by and hosted on G2.com.

This platform addresses the challenge of managing multiple marketing tools and the complexities of client management for agencies by providing an all-in-one solution that covers CRM, automation, funnels, and communication. Users benefit from reduced costs, improved efficiency, higher lead conversion rates, and the ability to white-label the platform to generate additional revenue streams. By centralizing lead nurturing, reporting, and client engagement, it eliminates the need for several separate subscriptions and simplifies workflows. Features such as automated SMS and email, AI integration, funnels, and scheduling further enhance the user experience and streamline daily operations. Review collected by and hosted on G2.com.