Campaign Software

A few API endpoints behave differently than the docs imply, so the first time I wrote a script around them I got tripped up. Once you learn the quirks it’s manageable, but a more complete, detailed API reference would really help. I’d also love the option to activate newly created campaigns via the API, instead of having to switch them on manually in the dashboard.

One other small thing: warmup status and account health information could be surfaced more clearly in the UI. Right now I end up cross-checking a few different views just to get the full picture for a mailbox. Review collected by and hosted on G2.com.

Before Instantly, I was stitching together a few different tools for mailboxes, sequences, and replies. That meant constant context switching, plus a lot of small details slipping through the cracks. Having everything in one place lets me spend my time actually running campaigns and talking to prospects, instead of doing platform admin. For an operation my size, that’s the difference between scaling and staying stuck. Review collected by and hosted on G2.com.

My only complaint is that the interface is constantly evolving and changing. Which I understand is good for the progression of the technology but can make it harder to navigate, especially when key features have moved. Review collected by and hosted on G2.com.

Marketing hub allows for easy communication. As a lifecycle marketer, I am able to track each stage of the lifecycle and easily segment and target communication. I do not rely on a tech team to build email templates and can manage communications from start to finish completely on my own. It Review collected by and hosted on G2.com.

One limitation I noticed is that the email editor can occasionally feel restrictive when trying to create highly customized layouts or advanced design structures. Small formatting adjustments sometimes require extra steps compared to more modern design-focused platforms.

I also experienced occasional delays while editing larger campaigns or updating scheduled emails. In some cases, preview formatting did not fully match the final delivered version, which can create inconsistency concerns during communication campaigns. Review collected by and hosted on G2.com.

Before using Constant Contact, communication workflows were handled manually through separate email tools, spreadsheets, and inconsistent contact-management methods. That created delays, repetitive work, scattered communication tracking, and difficulty maintaining consistent engagement with different audiences.

Constant Contact solved this by centralizing campaign creation, audience management, email scheduling, automation, analytics, and communication tracking into one structured platform. Instead of repeatedly creating emails from scratch or manually following up with audiences, campaigns could be duplicated, automated, segmented, and monitored more efficiently.

For example, newsletters, operational updates, event announcements, follow-ups, and scheduled communication workflows could all be managed from one dashboard while engagement metrics provided visibility into delivery, open rates, and interaction trends. That improved communication consistency and reduced administrative coordination effort.

The biggest benefit was improved organization, time savings, and better visibility into communication effectiveness without needing highly specialized technical expertise. Review collected by and hosted on G2.com.

As our automations became larger, the workspace started feeling harder to organize, especially with lots of tags, lists, and workflows running at the same time. Some integrations also needed extra setup through tools like Zapier when we wanted more customized workflows. Pricing was manageable early on, but costs increased noticeably once our contact lists scaled. Support was decent for common issues, although more technical questions sometimes took longer to resolve.

The AI features are useful for smaller tasks like content ideas, but they still feel limited compared to standalone AI platforms. Review collected by and hosted on G2.com.

Before using ActiveCampaign we were handling email campaigns, lead nurturing and CRM follow-ups across separate systems, which created a lot of manual work and inconsistent tracking. ActiveCampaign helped centralize those processes through automation workflows tied to form submissions, page visits, and customer activity. It improved visibility between marketing and sales teams, reduced repetitive tasks and made campaign execution faster overall. The platform performance has been highly stable for us even when running our largest email campaign sends. The Google Analytics integration also helped us better understand engagement and conversion behavior, while the built in AI tools save some time during campaign setup by helping with subject lines and content suggestions. Review collected by and hosted on G2.com.

Honestly there isn't much I dislike. There's a bit of a learning curve to get the most out of all the features when you first start, but once you're set up it works really well and the breadth of functionality is worth it. Review collected by and hosted on G2.com.

lemlist runs our entire outbound motion in one place. Before, LinkedIn and email outreach lived in separate tools and it was hard to see the full picture of a prospect's journey. Now we manage multichannel sequences together, so the whole outbound process is visible and coordinated. The AI, agents and workflows automate a lot of the manual steps, and the signals let us reach out at the right moment - which has made our prospecting far more efficient and effective. Review collected by and hosted on G2.com.

Product is developing so fast, sometimes we do not get a chance to use all the features. Review collected by and hosted on G2.com.

Boosting our in-store sales during those quieter, non-peak hours at our main restaurant spots wasn’t an easy task. That is where Insider proved to be a great solution. With its tools and an amazing growth team, we've not only been able to drive more sales but also encourage our customers to make profitable purchases and utilize their Loyalty points more frequently. Review collected by and hosted on G2.com.

The AI integration could be improved, and the output could be more helpful overall.

This isn’t a major dislike, but having more direct AI features built into the dashboard—especially while designing emails and creating campaigns—would make the experience smoother and more useful.

The performance tracking interface of the campaigns can be better and more explained. Review collected by and hosted on G2.com.

The platforms makes it easy to execute and track outbound marketing efforts within few clicks.

The setup is easy and the features are well traversable.

The pricing makes it a more better tool with a lot of integrations available to connect along with exports and analysis of the data.

For me it is making my schedule more easier with the campaign scheduling, easy designing and simple tracking of the campaign that saves a lot of my time with priority support that listens and help in terms of any fault. Review collected by and hosted on G2.com.

I think the pricing can become a drawback as your contact list grows or as you need access to more advanced features. For smaller organizations or nonprofits, it can feel like the useful tools are spread across different plan levels, which makes it harder to know whether the cost is worth it.

Another downside is that design customization can sometimes feel limited. The templates are helpful, but making emails look exactly the way you want can take more time than expected. Review collected by and hosted on G2.com.

Intuit Mailchimp Email Marketing is solving the problem of managing consistent communication with a large audience. Instead of manually sending updates or trying to track contacts across spreadsheets, emails, and different systems, Mailchimp gives us one place to organize contacts, create campaigns, send updates, and review engagement.

It benefits us by making communication more professional, organized, and efficient. We can send updates to donors, volunteers, partners, and community members in a way that looks polished and is easier to manage. The templates and campaign tools save time, while the reporting features help us understand who is opening emails, clicking links, and engaging with our content. Review collected by and hosted on G2.com.

The email editor occasionally takes a few extra seconds to load when working with larger templates. I also had to spend sometime understanding how certain automation settings work when I first started using the platform. It wasn't difficult, but there was a learning curve. Review collected by and hosted on G2.com.

EngageBay has made my life easier. Before using EngageBay, managing email campaigns and inquiry forms involved several separate tools and a lot of manual work. Now I can create landing pages to collect inquiries, segement contacts into lists, and send targeted email campaigns from the same platform.

For our business, this has made it easier to stay in touch with our prospects, follow up on inquiries and keep communication organized without spending as much time on manual tasks. Review collected by and hosted on G2.com.

This is only a minor irritation, but it's the only thing I can think of. When I've downloaded an image and want to upload it into the email builder, I can't just drag and drop it -- I have to search for it in my downloads folder (or wherever I'm up loading from). I'd love to see drag and drop added to just make this process a little quicker and more efficient. Review collected by and hosted on G2.com.

With Flodesk, I'm able to do so many things with only one platform, instead of having to manage (and pay for) multiple platforms. I do all of my email newsletters and marketing with Flodesk, manage my lead magnet opt-ins on my website, have a checkout integrated right into any offers I want to make, and manage my Instagram link-in-bio all in one place. And it all works like a charm. I'm not the greatest with technology, but Flodesk makes it so easy. It is by far the easiest and best email marketing platform I've used. Review collected by and hosted on G2.com.

As I mentioned before, the pricing had been the main reason why I haven't had the chance of using Braze in my Marketing career so far. While it's definitely competitive when measured against equal calibre products, it can still be a little bit intimidating, especially for companies that are looking to commit to a platform for years to come.

CONS:

- In-app and content card channels priced separately

- Separate one-off onboarding fee

- A handful of learning materials locked behind a paywall Review collected by and hosted on G2.com.

Creating complex automated journeys to cater for multiple lifecycle stages for a highly segmented user base. Introducing possibilities for deep personalisation via liquid tags, creating content blocks to automate the better part of template creation. Review collected by and hosted on G2.com.

Some of the UI is a little clunky. For example, the base font constantly reverts back to Arial (very annoying!), you can't overwrite copy and keep the formatting, and I'd like to see more elements available (i.e. spacers)

In terms of reporting, it's a little more basic/limited than I'm used to. Hopefully the AI integration will help with this - for example I can't easily see how many users are active on site each day, Review collected by and hosted on G2.com.

Omnisend isn't solving a materially different problem to what we had prior to onboarding, but it is allowing us to build a robust operation across email and SMS. Review collected by and hosted on G2.com.

I experienced a few issues while using Sender.net, but their support team responded quickly and addressed them fast, which I appreciated. Other than that, I have not run into any major problems. Overall, the platform has been reliable and easy to work with. Review collected by and hosted on G2.com.

Sender.net helps me send newsletters and product updates to users without needing a complicated or expensive email marketing setup. Since I only send emails occasionally, their flexible pricing model is a big benefit because I can pay based on the actual number of emails I send instead of paying for a fixed subscription every month.

It also helps me save time because the platform is easy to use and the API makes it straightforward to integrate email functionality into my own apps and workflows. Review collected by and hosted on G2.com.

We are working in old version, not using Evam X, latest one. The main inconvenience is that campaign manager have to deploy the developed campaign to local server. In case it is not deployed it is not visible for other campaign managers and they could not work with it Review collected by and hosted on G2.com.

personalization, improving the CJM, real-time communication. So, shortly we use EVAM to set up hyper personalization strategy across all the channel, Customer App and communicate with the customers a t right time Review collected by and hosted on G2.com.

So far, we do not have any major complaints, just everyday nuances, like some lagging here and there. Review collected by and hosted on G2.com.

Overall, ContactPigeon’s platform has helped us increase purchases and revenue. The team provides us with new ideas and is always willing to help. We have activated various automations, such as, browse abandonment, cart abandonment, transactional emails, sign-up pop-ups, and on-exit pop-ups. We will begin sending push notifications, and create cart abandonment pop-ups. We will also create new automations such as new arrivals, and price drop. Review collected by and hosted on G2.com.

As easy as it is to use, as someone who doesn't have the most email management or CRM experience, there is a lot to see when you navigate through and sometimes I worry we aren't using all the features to our advantage. Review collected by and hosted on G2.com.

It is helping us drive sales, awareness for new collections and collaborations and gives us a way to track our customers and it syncs with Shopify so we're able to easily segment out our list. Review collected by and hosted on G2.com.

Tier 1 credits feel tight at 2,000. If you're running multiple campaigns across different audiences, you'll burn through them faster than expected. Would love to see a higher credit allocation for Tier 1 or a cheaper way to top up. Also the UI could use some polish in places — the lead export workflow has a few extra clicks that could be streamlined. Review collected by and hosted on G2.com.

Finding the right people in niche B2B markets. Before SendPilot, I was manually searching LinkedIn and building spreadsheets one profile at a time. Now I can filter by exact job title, seniority, and region, export a targeted list, and run a LinkedIn outreach sequence — all from one tool. It's cut my prospecting time from days to hours. The biggest benefit is reaching decision-makers I wouldn't have found through manual search alone. Review collected by and hosted on G2.com.

One thing that could be improved in Customer.io is the overall learning curve for advanced workflows and integrations. While the platform is very powerful, setting up complex automation or debugging event-based campaigns can sometimes feel confusing, especially for new users.

The analytics section is useful, but it could offer more flexibility and easier reporting. Sometimes we need to export data or use other tools to get deeper insights into campaign performance.

The UI can also become a bit difficult to manage when there are many campaigns, segments, and workflows running at the same time. Better organization and navigation would make day-to-day management smoother.

That said, the platform is reliable overall and continues to provide strong value for customer engagement and automation. Review collected by and hosted on G2.com.

Customer.io helps us manage customer communication in a much more organized and automated way. Before using it, sending targeted emails and notifications based on user activity required a lot of manual effort and coordination between teams.

Now we can automate onboarding flows, reminders, transactional messages, and engagement campaigns based on real user actions. This has helped us improve customer engagement and reduce the time spent managing campaigns manually.

One of the biggest benefits is that we can personalize communication for different types of users instead of sending the same message to everyone. The ability to trigger emails and push notifications in real time has improved the overall user experience and made our communication more effective.

It has also helped our team work faster because marketing and product teams can manage many workflows without depending heavily on developers for every small change. Review collected by and hosted on G2.com.

Some advanced automation rules are less flexible, requiring workarounds for cross-region customer journeys. The reporting dashboard lacks deep customization for EU compliance exports and wholesale-specific KPIs like repeat-order campaign ROI. Integrations with some smaller German logistics and accounting tools require extra setup instead of native connectors. The user interface can feel less modern, and certain bulk actions take more steps than expected. SMS deliverability to certain EU countries can be inconsistent, which affects time-sensitive restock alerts. Review collected by and hosted on G2.com.

Comarch Marketing Automation unifies our leads, preventing lost data and automating communications, saving hours of manual outreach. It scores and segments customers, focuses on high-value buyers, and reduces inconsistencies, improving conversion rates. Review collected by and hosted on G2.com.

I think there are too many features. Out of the whole set, I only use a few. Review collected by and hosted on G2.com.

Automation of technical support on the site. Review collected by and hosted on G2.com.