Yotpo Reviews & Product Details

Yotpo is leading the next era of trust and loyalty in eCommerce. From first impression to repeat purchase, Yotpo helps brands build stronger customer relationships and drive profitable growth. Yotpo’s AI-powered Reviews and industry-leading Loyalty solutions work in tandem to influence buying decisions, build trust, and reward lasting engagement across every touchpoint—on site, on social, and in store. With deep integrations into the eCommerce stack and tools that scale from launch to enterprise, Yotpo empowers brands to: - Convert better with authentic content that answers shopper questions and improves confidence - Retain more by personalizing rewards, driving repeat purchases, and creating emotional brand connection - Adapt faster with AI automation and hands-on strategic support Why brands choose Yotpo: - 400M+ reviews collected and 25K+ loyalty programs launched - 14 BFCMs in a row with 0 downtime - Regional teams and localized onboarding to support global growth Deep integrations with Shopify, Klaviyo, Attentive, Meta, TikTok, Zendesk, and many more Join the world’s most iconic and fastest-growing brands: Brooklinen, Princess Polly, Supergoop, Pandora, Barnes & Noble, ThirdLove, Steve Madden, Our Place, Goodr, Dr. Martens, Perry Ellis, Allbirds, and tens of thousands more

Product Website

Seller

Yotpo

Discussions

Yotpo Community

Languages Supported

Afrikaans, Arabic, Bengali, Bulgarian, Catalan, Czech, Welsh, Danish, German, English, Estonian, Basque, Finnish, French, Irish, Gujarati, Hebrew, Hindi, Croatian, Hungarian, Armenian, Indonesian, Icelandic, Italian, Japanese, Georgian, Central Khmer, Korean, Latin, Latvian, Lithuanian, Malayalam, Marathi, Macedonian, Mongolian, Malay, Nepali, Dutch, Norwegian, Punjabi, Polish, Portuguese, Quechua, Romanian, Russian, Slovak, Slovenian, Spanish, Albanian, Serbian, Swedish, Tamil, Tatar, Telugu, Thai, Turkish, Ukrainian, Urdu, Uzbek, Vietnamese, Chinese (Simplified), Tibetan, Maltese, Maori, Samoan, Tonga (Tonga Islands), Xhosa

Product Description

Yotpo’s integrated solution helps eCommerce brands collect customer reviews, photos, and Q&A from a single platform to increase traffic, social proof and sales. An official partner of Google, Facebook and Shopify Plus, Yotpo makes it easy for brands to leverage their customers’ content across every marketing channel and optimize customer experience to increase on-site conversion. Yotpo has raised $101 million in funding and has over 300 employees globally.

Overview by

Shani Zakai

Pricing

Pricing provided by Yotpo.

Free

Free Forever

View More Pricing Information

Yotpo Integrations

(14)

Verified by Yotpo

Yotpo Media

Yotpo Demo - Showcase your best reviews & rating on site

Display customer content at key conversion points across your site & sell more.

Yotpo Demo - Turn every purchase into a review

Use data-driven tools that make it simple for customer to give their feedback.

Create a comprehensive program tailored to your business and customers to drive high-value purchasing behaviors, engagement across channels, and more.

Yotpo Demo - Acquire customers more efficiently

Swell's referral technology makes it as simple as possible for customers to share their referral links and for their friends to convert into high-LTV customers.

Yotpo Demo - Drive more shoppers to your site

Leverage our official partnerships with Google and Facebook to boost brand discovery and increase traffic from search and social.

Yotpo Demo - Use analytics to measure & improve performance

Make better business decisions using analytics and feedback from your customers.

Official Downloads

(5)

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How Steve Madden consolidated their marketing tech stack with Yotpo.

MVMT uses Yotpo to disrupt the watch industry.

ThirdLove uses VIP tier to create lifelong loyalty.

G2 reviews are authentic and verified.

Here's how.

Verified User in Retail

Mid-Market (51-1000 emp.)

11/25/2025

"Excellent Loyalty Features, But UX Needs Improvement"

3.5/5

What do you like best about Yotpo?

Their loyalty program and reviews capabilities are top notch. It integrating well with Shopify is also a huge plus Review collected by and hosted on G2.com.

What do you dislike about Yotpo?

The UX of email building tools along with the dashboard. It feels clunky at times and leaves a lot to be desired in terms of ease of use Review collected by and hosted on G2.com.

Mikes L.

Senior Accountant

Information Technology and Services

Small-Business (50 or fewer emp.)

9/8/2025

"Executive Assistance for Customer Review and Assertive E-Commerce"

4.5/5

What do you like best about Yotpo?

We gain credibility and trust from our customers through solid content

We also gain viable reviews and user generated content swift brand management

Yotpo helps us manage loyalty programs, SMS marketing, snd suitable referrals for excellent reviews

We get useful analytical measures , something that creates sentimental insights Review collected by and hosted on G2.com.

What do you dislike about Yotpo?

Yotpo is slightly more expensive and needs extra time

Yotpo has powerful but complex interface, very critical in need of changes Review collected by and hosted on G2.com.

What problems is Yotpo solving and how is that benefiting you?

We build trust using this app, where authentic customer experience and information are well received

The engagement we get with customers is something that helps us get referrals and loyalty programs

We generate consistent content from this app, for powerful marketing

The insights we get from this app helps us analyze the behavior of our clients Review collected by and hosted on G2.com.

Joseph E.

Ecommerce & IT Specialist

Small-Business (50 or fewer emp.)

9/20/2025

"Robust Platform with Lackluster Support"

3/5

What do you like best about Yotpo?

I love how Yotpo is pretty much the name brand when it comes to Reviews and Loyalty. Review collected by and hosted on G2.com.

What do you dislike about Yotpo?

I don't love the support that we get from Yotpo. Review collected by and hosted on G2.com.

Response from Eli Weiss of Yotpo

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Thank you for your feedback and for choosing Yotpo. I’m sorry our support hasn’t met your expectations. I’d like to understand the issues you faced and work to resolve them. Please reach out to me at eli.weiss@yotpo.com so we can connect directly.

Verified User in Consumer Electronics

Mid-Market (51-1000 emp.)

9/23/2025

Business partner of the seller or seller's competitor, not included in G2 scores.

"Great platform - great customer service"

5/5

What do you like best about Yotpo?

The most helpful thing about Yotpo is how easy it is to syndicate reviews. The platform is simple to use and our team was able to adapt quickly to it. Their customer support is amazing, shout out to Yamil! We use Yotpo daily to check our reviews on the site. Review collected by and hosted on G2.com.

What do you dislike about Yotpo?

No downside as of right now, previously their customer service was a bit difficult to work with but it has improve significantly. Review collected by and hosted on G2.com.

Curtis U.

Director of eCommerce

Mid-Market (51-1000 emp.)

7/23/2025

"Great parnters over the last 3 years!"

5/5

What do you like best about Yotpo?

The Yotpo team has served as an extension of our marketing department. The service and support they offer is top notch in the industry. Review collected by and hosted on G2.com.

What do you dislike about Yotpo?

They're doing a lot! Reviews, Loyalty, Email, SMS, UGC - might be too many features for a single company. Review collected by and hosted on G2.com.

Response from Samantha Felgoise of Yotpo

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Thank you for being such a valued partner over the past three years Curtis! We're so glad to hear that our team has felt like an extension of your own, this level of support and collaboration is exactly what we aim for.

We hear you on the breadth of features. Yotpo’s all-in-one approach is designed to simplify your tech stack, but we know it can feel like a lot at times, and your feedback helps us continue improving how we build and roll out each product to best support our customers like you.

Thanks again for the thoughtful review, and we are excited to continue growing together!

Rachel H.

Retention Marketing Manager

Mid-Market (51-1000 emp.)

7/15/2025

"Great Innovation & CSM Help"

4.5/5

What do you like best about Yotpo?

I've loved their innovation, they are always working on a roadmap of what's next in the space to out-run competitors. I've also loved my CSM's. They have helped me with problems big and small. Everything from bug fixes to strategy sessions, they have felt like an extension of my team! Review collected by and hosted on G2.com.

What do you dislike about Yotpo?

Sometimes there are weird bugs that involve inconvenient workarounds. And I think the UI could be more pretty/user friendly. Review collected by and hosted on G2.com.

Response from Samantha Felgoise of Yotpo

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Thank you so much for the thoughtful review Rachel! We're thrilled to hear that Yotpo’s innovation and roadmap are helping you stay ahead in the space, and we especially love hearing how your CSM feels like a true part of your team, that’s exactly what we strive for.

We also really appreciate your candid feedback on the bugs and UI. Our product team is actively working on usability improvements, and reviews like yours help us prioritize what matters most to our customers.

Thanks again for being part of the Yotpo community. We're lucky to work with you!

Katherine C.

Direct Marketing Specialist

Enterprise (> 1000 emp.)

9/16/2025

"Yotpo has a great customer service team"

4/5

What do you like best about Yotpo?

We had a great experience with every CSM and agent, they were super super helpful. Review collected by and hosted on G2.com.

What do you dislike about Yotpo?

The platform is very basic compare to it her ESPs is SMS platforms and specially for the analytics Review collected by and hosted on G2.com.

Verified User in Health, Wellness and Fitness

Mid-Market (51-1000 emp.)

7/29/2025

"Yotpo is the perfect full circle platform!"

5/5

What do you like best about Yotpo?

We love Yotpo's loyalty, rewards and reviews. Backend is very user friendly, and our customers love their loyalty program! Review collected by and hosted on G2.com.

What do you dislike about Yotpo?

Nothing, we love the platform and the team so much! Review collected by and hosted on G2.com.

Response from Samantha Felgoise of Yotpo

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Thank you so much for your wonderful feedback! We’re so thrilled to hear that you love Yotpo’s loyalty, rewards, and reviews, and that both your team and customers are enjoying the experience. It means a lot to us that you hea how our backend is user-friendly and that our platform is helping you in so many ways.

Your support and kind words about the team truly motivate us to continue delivering the best possible solutions. We’re excited to continue partnering with you and supporting your growth!

Verified User in Retail

Small-Business (50 or fewer emp.)

11/16/2024

"Below average experience with half-baked features"

1.5/5

What do you like best about Yotpo?

Walmart syndication. However it's not turned on yet so can't comment if it works well. Review collected by and hosted on G2.com.

What do you dislike about Yotpo?

I have constant issues with Yotpo 2-3 times / week. Slow loading, I'm talking 15 secs to load.

Below average / limited & outdated software / UI / UX. Lots of features are half-baked / illogical.

Their support is very hit-and-miss.

The knowledge base is not up to date & not detailed enough. Inside the software, it says to do one thing but the guide says to do a different thing..?!!

But I'm stuck with Yotpot cos my company needs it to syndicate the reviews to Walmart.

Otherwise, I'll be looking to move away from it already. Review collected by and hosted on G2.com.

Response from Eli Weiss of Yotpo

edit

Thanks for taking the time to share this. I’m sorry to hear you’ve had a frustrating experience.

We’re continuing to invest heavily in improving product quality, UI/UX, documentation, and support. Would really appreciate hearing more about the specific issues you’re running into, so we can make things better. Feel free to shoot me a note at eli.weiss@yotpo.com — I’d love to connect and make sure your experience is perfect.

Danielle V.

Senior Brand Manager

Small-Business (50 or fewer emp.)

11/12/2024

"Wish i had more onsight widgets"

2.5/5

What do you like best about Yotpo?

I like how simple and easy it is to use. Review collected by and hosted on G2.com.

What do you dislike about Yotpo?

I wish Yotpo had more onsight widgets to use, Review collected by and hosted on G2.com.

Response from Eli Weiss of Yotpo

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Appreciate you sharing this. Great to hear Yotpo’s been simple to use and helps you showcase and respond to reviews. I’ll pass along the feedback on widgets to our product team. In the meantime, feel free to give us a shout at support.yotpo.com if we can help further.