# Reviews.io vs Yotpo Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Reviews.io excels in customer support, with users highlighting the quick response times and effective problem-solving capabilities of the support team. One user noted, "Always great customer service. Fast responses and really solving issues," which underscores the platform's commitment to user satisfaction.
- **Users say** that Yotpo offers a straightforward setup process, making it easy for businesses to get started. Reviewers appreciate the platform's basic array of loyalty features and the seamless management of customer reviews, with one user mentioning, "It was quick to get started, and I love how it makes it easy to showcase different customer reviews on product pages."
- **According to verified reviews** , Reviews.io stands out for its high usability ratings, with users praising its intuitive interface and ease of integration with platforms like Shopify. One user remarked, "Reviews.io integrates seamlessly with our Shopify website using app embeds," highlighting its flexibility in adapting to different business needs.
- **Reviewers mention** that while Yotpo provides a solid review management system, some users find it less customizable compared to Reviews.io. A user noted that Yotpo's review requests "don't require any maintenance at all," but this simplicity may come at the cost of advanced customization options that some businesses might desire.
- **Users highlight** that Reviews.io has a strong focus on small businesses, with a significant majority of its reviews coming from this segment. This focus allows the platform to cater specifically to the needs of smaller enterprises, as reflected in user feedback praising its tailored features and support.
- **G2 reviewers indicate** that while Yotpo has a slightly higher G2 Score, Reviews.io's superior ratings in areas like quality of support and ease of use suggest that users may find a more satisfying experience overall. One user emphasized, "Great flexibility and more importantly, technical support has been very responsive," showcasing the value of user experience in their decision-making.



| | Reviews.io | Yotpo | 
|---|---|---|
| **Star Rating** | 4.8 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 641 | 265 | 
| **Largest Market Segment** | Small-Business (84.8% of reviews) | Small-Business (74.5% of reviews) | 
| **Entry Level Price** | $29.00 300 Review Invites Per Month | Free Forever | 

---
## Top Pros & Cons

### Reviews.io

Pros:
- Customer Support (91 reviews)
- Helpful (53 reviews)

Cons:
- Expensive (11 reviews)
- Poor Customer Support (8 reviews)

### Yotpo

Pros:
- Ease of Use (22 reviews)
- Customer Support (21 reviews)

Cons:
- Expensive (11 reviews)
- Missing Features (8 reviews)

---
## Ratings Comparison
| Rating | Reviews.io | Yotpo | 
|---|---|---|
  | **Meets Requirements** | 9.2 (532 reviews) | 8.6 (213 reviews) | 
  | **Ease of Use** | 8.9 (538 reviews) | 8.5 (215 reviews) | 
  | **Ease of Setup** | 8.6 (406 reviews) | 8.1 (147 reviews) | 
  | **Ease of Admin** | 9.0 (315 reviews) | 8.2 (130 reviews) | 
  | **Quality of Support** | 9.6 (536 reviews) | 8.8 (205 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.4 (315 reviews) | 8.5 (127 reviews) | 
  | **Product Direction (% positive)** | 9.3 (483 reviews) | 8.2 (199 reviews) | 

---
## Pricing

### Reviews.io

#### Entry-Level Pricing

Plan: Essentials 

Price: $29.00 300 Review Invites Per Month

Description: Build trust & drive conversions, it's easier than ever to get started.

Key Features:
- Product & Company Reviews 
- Photo & Video Reviews 
- Automated Review Collection 

[Browse all 4 editions](https://www.g2.com/products/reviews-io/pricing)

#### Free Trial

Yes

### Yotpo

#### Entry-Level Pricing

Plan: Free

Price: Free Forever

Description: Up to 50 monthly orders, 
Review Request Emails, 
On-site Widgets, 
Moderation & Commenting, 
Social Push & SEO Page, 
And more.


[Browse all 3 editions](https://www.g2.com/products/yotpo/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Review Management

| Product | Score | Reviews |
|---|---|---|
| **Reviews.io** | 8.5/10 | 248 |
| **Yotpo** | 7.6/10 | 72 |

#### Collection

| Feature | Reviews.io | Yotpo | 
|---|---|---|
| **Authentification** | 8.3 (126 reviews) | 7.8 (44 reviews) ✓ Verified | 
| **Review Forms** | 8.8 (225 reviews) ✓ Verified | 8.1 (60 reviews) ✓ Verified | 
| **Personalization** | 8.6 (221 reviews) ✓ Verified | 7.6 (57 reviews) ✓ Verified | 
| **Engagement** | 8.6 (212 reviews) ✓ Verified | 7.9 (53 reviews) ✓ Verified | 
| **Community Q&A** | 8.2 (188 reviews) ✓ Verified | 8.0 (48 reviews) ✓ Verified | 

#### Agentic AI - Review Management

| Feature | Reviews.io | Yotpo | 
|---|---|---|
| **Adaptive Learning** | 7.6 (14 reviews) | 6.7 (6 reviews) | 
| **Natural Language Interaction** | 8.0 (14 reviews) | 6.1 (6 reviews) | 

#### Moderation

| Feature | Reviews.io | Yotpo | 
|---|---|---|
| **Reviewer Validation** | 8.9 (212 reviews) ✓ Verified | 8.2 (61 reviews) ✓ Verified | 
| **Response Types** | 8.8 (205 reviews) ✓ Verified | 7.9 (55 reviews) ✓ Verified | 
| **Legal Agreements** | 8.3 (177 reviews) ✓ Verified | 7.7 (43 reviews) ✓ Verified | 

#### Use Cases

| Feature | Reviews.io | Yotpo | 
|---|---|---|
| **E-commerce** | 9.0 (198 reviews) ✓ Verified | 8.5 (62 reviews) ✓ Verified | 
| **Retail** | 8.6 (176 reviews) ✓ Verified | 7.7 (43 reviews) ✓ Verified | 
| **Customer Service** | 9.0 (205 reviews) ✓ Verified | 8.2 (53 reviews) ✓ Verified | 

#### Administration

| Feature | Reviews.io | Yotpo | 
|---|---|---|
| **Incentives** | 7.6 (164 reviews) ✓ Verified | 7.5 (52 reviews) ✓ Verified | 
| **Syndication** | 8.0 (102 reviews) | 7.5 (40 reviews) ✓ Verified | 
| **Insights** | 8.4 (173 reviews) ✓ Verified | 8.0 (51 reviews) ✓ Verified | 
| **Content** | 8.7 (177 reviews) ✓ Verified | 8.1 (51 reviews) ✓ Verified | 
| **Sampling** | Feature Not Available | 7.5 (34 reviews) ✓ Verified | 

#### Display Options

| Feature | Reviews.io | Yotpo | 
|---|---|---|
| **Badges** | 8.5 (172 reviews) ✓ Verified | 7.5 (40 reviews) ✓ Verified | 
| **Widgets** | 8.9 (198 reviews) ✓ Verified | 7.8 (56 reviews) ✓ Verified | 
| **Integration & APIs** | 8.8 (193 reviews) ✓ Verified | 7.5 (58 reviews) ✓ Verified | 
| **Marketing** | 8.5 (174 reviews) ✓ Verified | 7.5 (50 reviews) ✓ Verified | 

#### Generative AI

| Feature | Reviews.io | Yotpo | 
|---|---|---|
| **AI Text Generation** | 8.0 (102 reviews) | 6.2 (13 reviews) | 

### Loyalty Management

| Product | Score | Reviews |
|---|---|---|
| **Reviews.io** | N/A | N/A |
| **Yotpo** | 6.9/10 | 43 |

#### Loyalty Experience

| Feature | Reviews.io | Yotpo | 
|---|---|---|
| **Loyalty Engine** | Not enough data | 8.3 (40 reviews) | 
| **Rewards** | Not enough data | 8.3 (39 reviews) | 
| **Membership** | Not enough data | 7.3 (30 reviews) | 
| **Personalization** | Not enough data | 8.0 (33 reviews) | 
| **Gamification** | Not enough data | 7.0 (22 reviews) | 
| **Loyalty Cards** | Not enough data | 7.6 (27 reviews) | 

#### Loyalty Platform

| Feature | Reviews.io | Yotpo | 
|---|---|---|
| **Communication Tools** | Not enough data | 7.8 (31 reviews) | 
| **Customer Relationship Management (CRM)** | Not enough data | 7.9 (27 reviews) | 
| **Loyalty Analytics** | Not enough data | 7.8 (32 reviews) | 
| **Localization** | Not enough data | 7.2 (23 reviews) | 
| **Integrations** | Not enough data | 7.5 (33 reviews) | 

#### Agentic AI - Loyalty Management

| Feature | Reviews.io | Yotpo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 4.0 (7 reviews) | 
| **Cross-system Integration** | Not enough data | 5.2 (7 reviews) | 
| **Adaptive Learning** | Not enough data | 5.0 (7 reviews) | 
| **Proactive Assistance** | Not enough data | 4.0 (7 reviews) | 

### User-Generated Content

| Product | Score | Reviews |
|---|---|---|
| **Reviews.io** | N/A | N/A |
| **Yotpo** | 7.5/10 | 5 |

#### Visual UGC

| Feature | Reviews.io | Yotpo | 
|---|---|---|
| **Campaign Customization** | Not enough data | 7.7 (5 reviews) | 
| **Widget Customization** | Not enough data | 6.7 (5 reviews) | 
| **Widget** | Not enough data | 7.7 (5 reviews) | 
| **Media Library** | Not enough data | 7.0 (5 reviews) | 

#### Integrations

| Feature | Reviews.io | Yotpo | 
|---|---|---|
| **Social Media** | Not enough data | 7.3 (5 reviews) | 
| **Content Creation** | Not enough data | 7.7 (5 reviews) | 
| **Marketing Automation** | Not enough data | 8.0 (5 reviews) | 
| **Rights Management** | Not enough data | 7.7 (5 reviews) | 

#### Support

| Feature | Reviews.io | Yotpo | 
|---|---|---|
| **Onboarding** | Not enough data | Not enough data | 
| **24/7 Client Support** | Not enough data | Not enough data | 

#### Performance

| Feature | Reviews.io | Yotpo | 
|---|---|---|
| **UGC Analytics** | Not enough data | Not enough data | 
| **Lazy-Loading** | Not enough data | Not enough data | 

### Customer Advocacy

| Product | Score | Reviews |
|---|---|---|
| **Reviews.io** | N/A | N/A |
| **Yotpo** | N/A | N/A |

#### Agentic AI - Customer Advocacy

| Feature | Reviews.io | Yotpo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Online Reputation Management

| Product | Score | Reviews |
|---|---|---|
| **Reviews.io** | 8.3/10 | 262 |
| **Yotpo** | 8.1/10 | 57 |

#### Consumer Intelligence

| Feature | Reviews.io | Yotpo | 
|---|---|---|
| **Customer Feedback** | 9.4 (220 reviews) ✓ Verified | 9.1 (48 reviews) ✓ Verified | 
| **Competitive Intelligence** | 8.8 (170 reviews) ✓ Verified | Feature Not Available | 
| **Sentiment Analysis** | 8.8 (179 reviews) ✓ Verified | 8.6 (38 reviews) ✓ Verified | 

#### Reporting

| Feature | Reviews.io | Yotpo | 
|---|---|---|
| **Revenue Reporting** | 7.9 (151 reviews) | 8.1 (18 reviews) | 
| **Corporate Reporting** | 8.2 (159 reviews) ✓ Verified | 8.0 (36 reviews) ✓ Verified | 
| **Dashboard** | 9.1 (205 reviews) ✓ Verified | 8.5 (52 reviews) ✓ Verified | 

#### Media Monitoring

| Feature | Reviews.io | Yotpo | 
|---|---|---|
| **Social Networks Monitoring** | 7.9 (151 reviews) ✓ Verified | 7.1 (15 reviews) | 
| **Social Media Management** | 8.0 (149 reviews) ✓ Verified | 7.9 (34 reviews) ✓ Verified | 
| **Digital Media Monitoring** | 8.1 (152 reviews) ✓ Verified | 8.2 (28 reviews) | 

#### In-House Management

| Feature | Reviews.io | Yotpo | 
|---|---|---|
| **Team Workflow** | Feature Not Available | 7.7 (15 reviews) | 

#### Generative AI

| Feature | Reviews.io | Yotpo | 
|---|---|---|
| **AI Text Generation** | 7.9 (76 reviews) | Not enough data | 

#### Agentic AI - Online Reputation Management

| Feature | Reviews.io | Yotpo | 
|---|---|---|
| **Autonomous Task Execution** | 7.8 (26 reviews) | Not enough data | 
| **Multi-step Planning** | 8.3 (25 reviews) | Not enough data | 
| **Cross-system Integration** | 8.5 (33 reviews) | Not enough data | 
| **Adaptive Learning** | 8.2 (25 reviews) | Not enough data | 
| **Proactive Assistance** | 8.3 (25 reviews) | Not enough data | 
| **Decision Making** | 8.3 (25 reviews) | Not enough data | 

### Brand Advocacy

| Product | Score | Reviews |
|---|---|---|
| **Reviews.io** | N/A | N/A |
| **Yotpo** | N/A | N/A |

#### Discovery

| Feature | Reviews.io | Yotpo | 
|---|---|---|
| **Referral Program** | Not enough data | Not enough data | 
| **Incentives** | Not enough data | Not enough data | 
| **3rd-Party Trends** | Not enough data | Not enough data | 

#### Insight

| Feature | Reviews.io | Yotpo | 
|---|---|---|
| **Monitoring** | Not enough data | Not enough data | 
| **Adoption Insight** | Not enough data | Not enough data | 
| **Engagement Analysis** | Not enough data | Not enough data | 

#### Mobile

| Feature | Reviews.io | Yotpo | 
|---|---|---|
| **Mobile Optimization** | Not enough data | Not enough data | 

#### Platform

| Feature | Reviews.io | Yotpo | 
|---|---|---|
| **Multichannel Sharing** | Not enough data | Not enough data | 
| **Forum** | Not enough data | Not enough data | 
| **Integration** | Not enough data | Not enough data | 
| **Content Distribution** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Online Reputation Management Software](https://www.g2.com/categories/online-reputation-management), [Review Management Software](https://www.g2.com/categories/review-management-software)


**Unique to Yotpo (3):** [Customer Advocacy Software](https://www.g2.com/categories/customer-advocacy), [User-Generated Content Platforms](https://www.g2.com/categories/user-generated-content-platforms), [Loyalty Management Software](https://www.g2.com/categories/loyalty-management)


---
## Reviewer Demographics

### By Company Size

| Segment | Reviews.io | Yotpo | 
|---|---|---|
| **Small-Business** | 84.8% | 74.5% | 
| **Mid-Market** | 14.4% | 23.5% | 
| **Enterprise** | 0.8% | 2.0% | 

### By Industry

#### Reviews.io

- **Retail:** 25.8%
- **Apparel & Fashion:** 8.5%
- **Consumer Goods:** 5.7%
- **Health, Wellness and Fitness:** 5.6%
- **Marketing and Advertising:** 3.8%
- **Food & Beverages:** 3.0%
- **Cosmetics:** 2.9%
- **Automotive:** 2.6%
- **Information Technology and Services:** 2.2%
- **Sporting Goods:** 2.1%
- **Other:** 37.8%

#### Yotpo

- **Retail:** 20.4%
- **Apparel & Fashion:** 12.4%
- **Consumer Goods:** 12.0%
- **Health, Wellness and Fitness:** 7.2%
- **Food & Beverages:** 5.6%
- **Cosmetics:** 4.8%
- **Consumer Electronics:** 4.8%
- **Internet:** 2.8%
- **Luxury Goods & Jewelry:** 2.8%
- **Automotive:** 2.4%
- **Other:** 24.8%

---
## Alternatives

### Alternatives to Reviews.io

- [Bazaarvoice](https://www.g2.com/products/bazaarvoice/reviews) — 4.2/5 stars (809 reviews)
- [Trustpilot](https://www.g2.com/products/trustpilot/reviews) — 3.4/5 stars (257 reviews)
- [Shopper Approved](https://www.g2.com/products/shopper-approved/reviews) — 4.7/5 stars (235 reviews)
- [Okendo](https://www.g2.com/products/okendo/reviews) — 4.6/5 stars (359 reviews)
- [Feefo](https://www.g2.com/products/feefo/reviews) — 4.6/5 stars (130 reviews)
- [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4059 reviews)
- [PowerReviews](https://www.g2.com/products/powerreviews/reviews) — 4.4/5 stars (196 reviews)
- [Podium](https://www.g2.com/products/podium/reviews) — 4.6/5 stars (2095 reviews)
- [Reputation](https://www.g2.com/products/reputation/reviews) — 4.6/5 stars (2469 reviews)
- [Loox](https://www.g2.com/products/loox/reviews) — 4.9/5 stars (30 reviews)

### Alternatives to Yotpo

- [Bazaarvoice](https://www.g2.com/products/bazaarvoice/reviews) — 4.2/5 stars (809 reviews)
- [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4059 reviews)
- [LoyaltyLion](https://www.g2.com/products/loyaltylion/reviews) — 4.6/5 stars (585 reviews)
- [Smile.io](https://www.g2.com/products/smile-io/reviews) — 4.6/5 stars (434 reviews)
- [Okendo](https://www.g2.com/products/okendo/reviews) — 4.6/5 stars (359 reviews)
- [Trustpilot](https://www.g2.com/products/trustpilot/reviews) — 3.4/5 stars (257 reviews)
- [Shopper Approved](https://www.g2.com/products/shopper-approved/reviews) — 4.7/5 stars (235 reviews)
- [PowerReviews](https://www.g2.com/products/powerreviews/reviews) — 4.4/5 stars (196 reviews)
- [Feefo](https://www.g2.com/products/feefo/reviews) — 4.6/5 stars (130 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1350 reviews)

---
## Top Discussions

### Reviews.io

No discussions available for this product.

### Yotpo

- Title: [What is Yotpo used for?](https://www.g2.com/discussions/what-is-yotpo-used-for) — 1 comment
  > **Top comment:** "Yotpo is a customer engagement and retention platform that helps e-commerce brands build trust, increase conversions, and grow customer lifetime value. It..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/reviews-io-vs-yotpo)