# Top 10 Supermetrics Alternatives & Competitors
**Average Rating:** 4.4/5
**Total Number of Reviews:** 823
Explore the best alternatives to Supermetrics for users who need new software features or want to try different solutions. Marketing Analytics Software is a widely used technology, and many people are seeking top rated, sophisticated software solutions with real-time reporting, segmentation, and custom reports and dashboards. Other important factors to consider when researching alternatives to Supermetrics include data sources. The best overall Supermetrics alternative is Adverity. Other similar apps like Supermetrics are Dataslayer.ai, Funnel, Windsor.ai, and Improvado. Supermetrics alternatives can be found in [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics) but may also be in [ETL Tools](https://www.g2.com/categories/etl-tools) or [Google Workspace for Marketing Software](https://www.g2.com/categories/google-workspace-for-marketing).


## Best Paid & Free Alternatives to Supermetrics
  - [Adverity](https://www.g2.com/products/adverity/reviews)
  - [Dataslayer.ai](https://www.g2.com/products/dataslayer-ai/reviews)
  - [Funnel](https://www.g2.com/products/funnel/reviews)
  - [Windsor.ai](https://www.g2.com/products/windsor-ai/reviews)
  - [Improvado](https://www.g2.com/products/improvado-improvado/reviews)
  - [Looker](https://www.g2.com/products/looker/reviews)
  - [Fivetran](https://www.g2.com/products/fivetran/reviews)
  - [TapClicks](https://www.g2.com/products/tapclicks/reviews)
  - [Porter](https://www.g2.com/products/porter-metrics-porter/reviews)
  - [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews)

## Top 10 Alternatives to Supermetrics Recently Reviewed By G2 Community
Browse options below. Based on reviewer data, you can see how Supermetrics stacks up to the competition, check reviews from current & previous users in industries like Marketing and Advertising, Information Technology and Services, and Internet, and find the best product for your business.


  ### 1. [Adverity](https://www.g2.com/products/adverity/reviews)
By Adverity GmbH
**Average Rating:** 4.4/5
**Total Reviews:** 326
Adverity is the fully-integrated data platform for automating the connectivity, transformation, governance, and utilization of data at scale.


Reviewers say compared to Supermetrics, Adverity is:
- Better at support
- Easier to do business with
- Better at meeting requirements
Categories in common with Supermetrics: [Marketing Analytics](https://www.g2.com/categories/marketing-analytics), [Digital Analytics](https://www.g2.com/categories/digital-analytics), [ETL Tools](https://www.g2.com/categories/etl-tools), [Google Workspace for Marketing](https://www.g2.com/categories/google-workspace-for-marketing)

**Compare:** [Supermetrics vs Adverity](https://www.g2.com/compare/adverity-vs-supermetrics)
**Compare Adverity with other alternatives:**
- [Adverity vs Dataslayer.ai](https://www.g2.com/compare/adverity-vs-dataslayer-ai)
- [Adverity vs Funnel](https://www.g2.com/compare/adverity-vs-funnel)
- [Adverity vs Windsor.ai](https://www.g2.com/compare/adverity-vs-windsor-ai)
- [Adverity vs Improvado](https://www.g2.com/compare/adverity-vs-improvado-improvado)
- [Adverity vs Looker](https://www.g2.com/compare/adverity-vs-looker)
- [Adverity vs Fivetran](https://www.g2.com/compare/adverity-vs-fivetran)
- [Adverity vs TapClicks](https://www.g2.com/compare/adverity-vs-tapclicks)
- [Adverity vs Porter](https://www.g2.com/compare/adverity-vs-porter-metrics-porter)
- [Adverity vs AgencyAnalytics](https://www.g2.com/compare/adverity-vs-agencyanalytics)

  ### 2. [Dataslayer.ai](https://www.g2.com/products/dataslayer-ai/reviews)
By Softpoint Consultores
**Average Rating:** 4.8/5
**Total Reviews:** 312
Dataslayer.ai is a reporting automation tool that helps digital marketers pull all their PPC, SEO, social and web analytics data into one place including spreadsheets and data visualization platforms for reporting and analysis. Dataslayer.ai imports data from Google Ads, Google Analytics, Facebook, LinkedIn, YouTube, and many more.


Reviewers say compared to Supermetrics, Dataslayer.ai is:
- Better at support
- Easier to admin
- Easier to do business with
Categories in common with Supermetrics: [Marketing Analytics](https://www.g2.com/categories/marketing-analytics), [Digital Analytics](https://www.g2.com/categories/digital-analytics), [ETL Tools](https://www.g2.com/categories/etl-tools), [Google Workspace for Marketing](https://www.g2.com/categories/google-workspace-for-marketing)

**Compare:** [Supermetrics vs Dataslayer.ai](https://www.g2.com/compare/dataslayer-ai-vs-supermetrics)
**Compare Dataslayer.ai with other alternatives:**
- [Dataslayer.ai vs Adverity](https://www.g2.com/compare/adverity-vs-dataslayer-ai)
- [Dataslayer.ai vs Funnel](https://www.g2.com/compare/dataslayer-ai-vs-funnel)
- [Dataslayer.ai vs Windsor.ai](https://www.g2.com/compare/dataslayer-ai-vs-windsor-ai)
- [Dataslayer.ai vs Improvado](https://www.g2.com/compare/dataslayer-ai-vs-improvado-improvado)
- [Dataslayer.ai vs Looker](https://www.g2.com/compare/dataslayer-ai-vs-looker)
- [Dataslayer.ai vs Fivetran](https://www.g2.com/compare/dataslayer-ai-vs-fivetran)
- [Dataslayer.ai vs TapClicks](https://www.g2.com/compare/dataslayer-ai-vs-tapclicks)
- [Dataslayer.ai vs Porter](https://www.g2.com/compare/dataslayer-ai-vs-porter-metrics-porter)
- [Dataslayer.ai vs AgencyAnalytics](https://www.g2.com/compare/agencyanalytics-vs-dataslayer-ai)

  ### 3. [Funnel](https://www.g2.com/products/funnel/reviews)
By Funnel
**Average Rating:** 4.5/5
**Total Reviews:** 262
Funnel is a marketing analytics software for e-commerce companies and online marketers. Funnel automatically collects data from all your advertising platforms and connects it with your conversion data. Book a demo today! -\> https://funnel.io/


Reviewers say compared to Supermetrics, Funnel is:
- Better at support
- Easier to do business with
- Easier to admin
Categories in common with Supermetrics: [Marketing Analytics](https://www.g2.com/categories/marketing-analytics), [Digital Analytics](https://www.g2.com/categories/digital-analytics), [ETL Tools](https://www.g2.com/categories/etl-tools)

**Compare:** [Supermetrics vs Funnel](https://www.g2.com/compare/funnel-vs-supermetrics)
**Compare Funnel with other alternatives:**
- [Funnel vs Adverity](https://www.g2.com/compare/adverity-vs-funnel)
- [Funnel vs Dataslayer.ai](https://www.g2.com/compare/dataslayer-ai-vs-funnel)
- [Funnel vs Windsor.ai](https://www.g2.com/compare/funnel-vs-windsor-ai)
- [Funnel vs Improvado](https://www.g2.com/compare/funnel-vs-improvado-improvado)
- [Funnel vs Looker](https://www.g2.com/compare/funnel-vs-looker)
- [Funnel vs Fivetran](https://www.g2.com/compare/fivetran-vs-funnel)
- [Funnel vs TapClicks](https://www.g2.com/compare/funnel-vs-tapclicks)
- [Funnel vs Porter](https://www.g2.com/compare/funnel-vs-porter-metrics-porter)
- [Funnel vs AgencyAnalytics](https://www.g2.com/compare/agencyanalytics-vs-funnel)

  ### 4. [Windsor.ai](https://www.g2.com/products/windsor-ai/reviews)
By Windsor.ai
**Average Rating:** 4.4/5
**Total Reviews:** 90
Windsor.ai delivers fully automated connectors that stream marketing, sales, and web-analytics data from your favorite cloud apps directly into any warehouse, BI tool, or spreadsheet. Designed for analysts, data engineers and growth teams who need fast, reliable data centralization—without babysitting pipelines or writing ETL code—Windsor.ai frees you to focus on uncovering insights and accelerating business impact.


Reviewers say compared to Supermetrics, Windsor.ai is:
- Better at support
- Easier to do business with
- Easier to admin
Categories in common with Supermetrics: [Digital Analytics](https://www.g2.com/categories/digital-analytics), [ETL Tools](https://www.g2.com/categories/etl-tools), [Google Workspace for Marketing](https://www.g2.com/categories/google-workspace-for-marketing)

**Compare:** [Supermetrics vs Windsor.ai](https://www.g2.com/compare/supermetrics-vs-windsor-ai)
**Compare Windsor.ai with other alternatives:**
- [Windsor.ai vs Adverity](https://www.g2.com/compare/adverity-vs-windsor-ai)
- [Windsor.ai vs Dataslayer.ai](https://www.g2.com/compare/dataslayer-ai-vs-windsor-ai)
- [Windsor.ai vs Funnel](https://www.g2.com/compare/funnel-vs-windsor-ai)
- [Windsor.ai vs Improvado](https://www.g2.com/compare/improvado-improvado-vs-windsor-ai)
- [Windsor.ai vs Looker](https://www.g2.com/compare/looker-vs-windsor-ai)
- [Windsor.ai vs Fivetran](https://www.g2.com/compare/fivetran-vs-windsor-ai)
- [Windsor.ai vs TapClicks](https://www.g2.com/compare/tapclicks-vs-windsor-ai)
- [Windsor.ai vs Porter](https://www.g2.com/compare/porter-metrics-porter-vs-windsor-ai)
- [Windsor.ai vs AgencyAnalytics](https://www.g2.com/compare/agencyanalytics-vs-windsor-ai)

  ### 5. [Improvado](https://www.g2.com/products/improvado-improvado/reviews)
By Improvado
**Average Rating:** 4.4/5
**Total Reviews:** 85
Improvado - All your marketing data in one place


Reviewers say compared to Supermetrics, Improvado is:
- Better at support
- Easier to do business with
- Easier to admin
Categories in common with Supermetrics: [Marketing Analytics](https://www.g2.com/categories/marketing-analytics), [Digital Analytics](https://www.g2.com/categories/digital-analytics), [ETL Tools](https://www.g2.com/categories/etl-tools)

**Compare:** [Supermetrics vs Improvado](https://www.g2.com/compare/improvado-improvado-vs-supermetrics)
**Compare Improvado with other alternatives:**
- [Improvado vs Adverity](https://www.g2.com/compare/adverity-vs-improvado-improvado)
- [Improvado vs Dataslayer.ai](https://www.g2.com/compare/dataslayer-ai-vs-improvado-improvado)
- [Improvado vs Funnel](https://www.g2.com/compare/funnel-vs-improvado-improvado)
- [Improvado vs Windsor.ai](https://www.g2.com/compare/improvado-improvado-vs-windsor-ai)
- [Improvado vs Looker](https://www.g2.com/compare/improvado-improvado-vs-looker)
- [Improvado vs Fivetran](https://www.g2.com/compare/fivetran-vs-improvado-improvado)
- [Improvado vs TapClicks](https://www.g2.com/compare/improvado-improvado-vs-tapclicks)
- [Improvado vs Porter](https://www.g2.com/compare/improvado-improvado-vs-porter-metrics-porter)
- [Improvado vs AgencyAnalytics](https://www.g2.com/compare/agencyanalytics-vs-improvado-improvado)

  ### 6. [Looker](https://www.g2.com/products/looker/reviews)
By Google
**Average Rating:** 4.4/5
**Total Reviews:** 1,652
Looker supports a discovery-driven culture throughout the organization; its web-based data discovery platform provides the power and finesse required by data analysts while empowering business users throughout the organization to find their own answers.


Reviewers say compared to Supermetrics, Looker is:
- Better at support
- Easier to do business with
- More expensive
Categories in common with Supermetrics: [Marketing Analytics](https://www.g2.com/categories/marketing-analytics), [Digital Analytics](https://www.g2.com/categories/digital-analytics)

**Compare:** [Supermetrics vs Looker](https://www.g2.com/compare/looker-vs-supermetrics)
**Compare Looker with other alternatives:**
- [Looker vs Adverity](https://www.g2.com/compare/adverity-vs-looker)
- [Looker vs Dataslayer.ai](https://www.g2.com/compare/dataslayer-ai-vs-looker)
- [Looker vs Funnel](https://www.g2.com/compare/funnel-vs-looker)
- [Looker vs Windsor.ai](https://www.g2.com/compare/looker-vs-windsor-ai)
- [Looker vs Improvado](https://www.g2.com/compare/improvado-improvado-vs-looker)
- [Looker vs Fivetran](https://www.g2.com/compare/fivetran-vs-looker)
- [Looker vs TapClicks](https://www.g2.com/compare/looker-vs-tapclicks)
- [Looker vs Porter](https://www.g2.com/compare/looker-vs-porter-metrics-porter)
- [Looker vs AgencyAnalytics](https://www.g2.com/compare/agencyanalytics-vs-looker)

  ### 7. [Fivetran](https://www.g2.com/products/fivetran/reviews)
By Fivetran
**Average Rating:** 4.3/5
**Total Reviews:** 844
Fivetran is an ETL tool, designed to reinvent the simplicity by which data gets into data warehouses.


Reviewers say compared to Supermetrics, Fivetran is:
- Easier to set up
- Easier to admin
- More usable
Categories in common with Supermetrics: [ETL Tools](https://www.g2.com/categories/etl-tools)

**Compare:** [Supermetrics vs Fivetran](https://www.g2.com/compare/fivetran-vs-supermetrics)
**Compare Fivetran with other alternatives:**
- [Fivetran vs Adverity](https://www.g2.com/compare/adverity-vs-fivetran)
- [Fivetran vs Dataslayer.ai](https://www.g2.com/compare/dataslayer-ai-vs-fivetran)
- [Fivetran vs Funnel](https://www.g2.com/compare/fivetran-vs-funnel)
- [Fivetran vs Windsor.ai](https://www.g2.com/compare/fivetran-vs-windsor-ai)
- [Fivetran vs Improvado](https://www.g2.com/compare/fivetran-vs-improvado-improvado)
- [Fivetran vs Looker](https://www.g2.com/compare/fivetran-vs-looker)
- [Fivetran vs TapClicks](https://www.g2.com/compare/fivetran-vs-tapclicks)
- [Fivetran vs Porter](https://www.g2.com/compare/fivetran-vs-porter-metrics-porter)
- [Fivetran vs AgencyAnalytics](https://www.g2.com/compare/agencyanalytics-vs-fivetran)

  ### 8. [TapClicks](https://www.g2.com/products/tapclicks/reviews)
By TapClicks
**Average Rating:** 4.3/5
**Total Reviews:** 336
TapClicks, Inc. delivers a complete digital marketing reporting and analytics platform built to answer the needs of digital agencies, media companies, and enterprises. TapClicks consolidates marketing campaign data and performance metrics into a unified dashboard, complete with automated reporting and analytics.


Reviewers say compared to Supermetrics, TapClicks is:
- Easier to do business with
- Better at support
- Easier to admin
Categories in common with Supermetrics: [Marketing Analytics](https://www.g2.com/categories/marketing-analytics), [ETL Tools](https://www.g2.com/categories/etl-tools)

**Compare:** [Supermetrics vs TapClicks](https://www.g2.com/compare/supermetrics-vs-tapclicks)
**Compare TapClicks with other alternatives:**
- [TapClicks vs Adverity](https://www.g2.com/compare/adverity-vs-tapclicks)
- [TapClicks vs Dataslayer.ai](https://www.g2.com/compare/dataslayer-ai-vs-tapclicks)
- [TapClicks vs Funnel](https://www.g2.com/compare/funnel-vs-tapclicks)
- [TapClicks vs Windsor.ai](https://www.g2.com/compare/tapclicks-vs-windsor-ai)
- [TapClicks vs Improvado](https://www.g2.com/compare/improvado-improvado-vs-tapclicks)
- [TapClicks vs Looker](https://www.g2.com/compare/looker-vs-tapclicks)
- [TapClicks vs Fivetran](https://www.g2.com/compare/fivetran-vs-tapclicks)
- [TapClicks vs Porter](https://www.g2.com/compare/porter-metrics-porter-vs-tapclicks)
- [TapClicks vs AgencyAnalytics](https://www.g2.com/compare/agencyanalytics-vs-tapclicks)

  ### 9. [Porter](https://www.g2.com/products/porter-metrics-porter/reviews)
By Porter Metrics
**Average Rating:** 4.6/5
**Total Reviews:** 288
Porter Metrics does report automation for SMBs with no coding skills by letting them connect their everyday apps to their reporting tools, like Google Data Studio and Google Sheets to enable streamlined data visualization. Porter does data reporting process extremely simple and at a fair price.


Reviewers say compared to Supermetrics, Porter is:
- More usable
- Easier to admin
- Better at support
Categories in common with Supermetrics: [Google Workspace for Marketing](https://www.g2.com/categories/google-workspace-for-marketing)

**Compare:** [Supermetrics vs Porter](https://www.g2.com/compare/porter-metrics-porter-vs-supermetrics)
**Compare Porter with other alternatives:**
- [Porter vs Adverity](https://www.g2.com/compare/adverity-vs-porter-metrics-porter)
- [Porter vs Dataslayer.ai](https://www.g2.com/compare/dataslayer-ai-vs-porter-metrics-porter)
- [Porter vs Funnel](https://www.g2.com/compare/funnel-vs-porter-metrics-porter)
- [Porter vs Windsor.ai](https://www.g2.com/compare/porter-metrics-porter-vs-windsor-ai)
- [Porter vs Improvado](https://www.g2.com/compare/improvado-improvado-vs-porter-metrics-porter)
- [Porter vs Looker](https://www.g2.com/compare/looker-vs-porter-metrics-porter)
- [Porter vs Fivetran](https://www.g2.com/compare/fivetran-vs-porter-metrics-porter)
- [Porter vs TapClicks](https://www.g2.com/compare/porter-metrics-porter-vs-tapclicks)
- [Porter vs AgencyAnalytics](https://www.g2.com/compare/agencyanalytics-vs-porter-metrics-porter)

  ### 10. [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews)
By AgencyAnalytics
**Average Rating:** 4.7/5
**Total Reviews:** 462
Agency Analytics (formerly MySEOTool) is a marketing platform designed for agencies and marketing consultants. The brandable drag-and-drop dashboard integrates SEO Tools (rank tracking, backlink monitor, site audit), PPC data, Social Media, Web Analytics and more.


Reviewers say compared to Supermetrics, AgencyAnalytics is:
- Better at support
- Easier to admin
- Easier to do business with
Categories in common with Supermetrics: [Marketing Analytics](https://www.g2.com/categories/marketing-analytics)

**Compare:** [Supermetrics vs AgencyAnalytics](https://www.g2.com/compare/agencyanalytics-vs-supermetrics)
**Compare AgencyAnalytics with other alternatives:**
- [AgencyAnalytics vs Adverity](https://www.g2.com/compare/adverity-vs-agencyanalytics)
- [AgencyAnalytics vs Dataslayer.ai](https://www.g2.com/compare/agencyanalytics-vs-dataslayer-ai)
- [AgencyAnalytics vs Funnel](https://www.g2.com/compare/agencyanalytics-vs-funnel)
- [AgencyAnalytics vs Windsor.ai](https://www.g2.com/compare/agencyanalytics-vs-windsor-ai)
- [AgencyAnalytics vs Improvado](https://www.g2.com/compare/agencyanalytics-vs-improvado-improvado)
- [AgencyAnalytics vs Looker](https://www.g2.com/compare/agencyanalytics-vs-looker)
- [AgencyAnalytics vs Fivetran](https://www.g2.com/compare/agencyanalytics-vs-fivetran)
- [AgencyAnalytics vs TapClicks](https://www.g2.com/compare/agencyanalytics-vs-tapclicks)
- [AgencyAnalytics vs Porter](https://www.g2.com/compare/agencyanalytics-vs-porter-metrics-porter)


---
## Supermetrics Alternatives FAQs

### What are the best alternatives to Supermetrics in 2026?

The best alternatives to Supermetrics include Adverity (4.4/5 stars, 313 reviews), Dataslayer.ai (4.8/5 stars, 307 reviews), Funnel (4.5/5 stars, 165 reviews), and Windsor.ai (4.5/5 stars, 87 reviews). These alternatives offer strong integrations, ease of use, and better support in various dimensions such as administration, setup, and meeting requirements.



### What features do alternatives offer that Supermetrics does not?

Supermetrics lacks scalability, white labeling, predictive analytics, and unification across devices, which are available in some alternatives. It also has limited flexibility in pricing and platform access, and some connectors have data limitations or API restrictions.



### Which Marketing Analytics tools do reviewers recommend instead of Supermetrics?

Reviewers recommend [Adverity](https://www.g2.com/products/adverity/reviews) for its extensive connector library (600+ sources), AI-powered data transformations, and strong customer support. [Dataslayer.ai](https://www.g2.com/products/dataslayer-ai/reviews) is favored for its intuitive interface, affordability, real-time data synchronization, and excellent customer service. [Funnel](https://www.g2.com/products/funnel/reviews) is praised for its comprehensive platform support, ease of use, and reliable data integration. [Windsor.ai](https://www.g2.com/products/windsor-ai/reviews) stands out for its ease of setup, multi-touch attribution modeling, wide connector coverage, and outstanding customer support. These tools are recommended for marketing analytics needs where scalability, flexibility, and support are priorities.



### How does Supermetrics compare to Dataslayer.ai?

According to G2 data, [Supermetrics](https://www.g2.com/products/supermetrics/reviews) has an average rating of 4.4/5 from 823 reviews, while [Dataslayer.ai](https://www.g2.com/products/dataslayer-ai/reviews) holds a higher average rating of 4.8/5 from 307 reviews. Dataslayer.ai leads Supermetrics by 0.5 points in meeting requirements (9.0 vs 8.5), usability (9.1 vs 8.2), ease of setup (9.0 vs 8.1), ease of administration (9.1 vs 8.0), support quality (9.5 vs 7.8), and ease of doing business with (9.3 vs 8.2). Both products offer extensive integrations and automation capabilities, but Dataslayer.ai is noted for its more intuitive interface and faster data loading, especially in Looker Studio. Supermetrics is praised for its wide connector variety and robust automation but is often criticized for higher pricing and occasional connector instability. Dataslayer.ai provides a more cost-effective solution with competitive features and responsive customer support, making it a strong alternative for agencies and businesses seeking efficient marketing data integration and reporting.



### Why do users choose Dataslayer.ai over Supermetrics?

Users choose [Dataslayer.ai](https://www.g2.com/products/dataslayer-ai/reviews) over Supermetrics primarily due to its superior ease of use and setup, scoring 9.1 and 9.0 respectively compared to Supermetrics' 8.2 and 8.1. Dataslayer.ai offers more affordable pricing with a pay-per-API-call model, which users find more scalable and cost-effective than Supermetrics' tiered connector pricing. The platform's customer support is highly rated (9.5 vs 7.8), with users highlighting fast, personalized, and effective assistance. Dataslayer.ai's integration with Google Sheets and Looker Studio is noted for stability and speed, reducing manual work and enabling automated, multi-channel reporting. Additionally, users appreciate Dataslayer.ai's clear interface and the ability to handle multiple users and accounts without extra cost, making it ideal for agencies managing numerous clients. These factors combined make Dataslayer.ai a preferred choice for those seeking efficient, reliable, and budget-friendly marketing data automation solutions according to G2 reviews.




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