# Top 10 Supermetrics Alternatives & Competitors (823)4.4 out of 5 Reviewers exploring Supermetrics often also consider these top-rated options in the same software category. Marketing Analytics Software is used by teams seeking innovative, productive platforms with features like real-time reporting, segmentation, and custom reports and dashboards, according to G2 reviews. In most cases, users compare alternatives based on reliability and ease of use. The best overall alternative to Supermetrics is [Adverity](https://www.g2.com/products/adverity/reviews), rated ~4.4 stars on G2 from 316+ reviewers. It is frequently praised for data management and easy integrations. Other well-known alternatives to Supermetrics are: - [Dataslayer.ai](https://www.g2.com/products/dataslayer-ai/reviews) – known for connectors and customer support (G2 star rating ~4.8) - [Funnel](https://www.g2.com/products/funnel/reviews) – highly rated for data integration and data management (G2 star rating ~4.5) - [Windsor.ai](https://www.g2.com/products/windsor-ai/reviews) – offers customer support and helpful (G2 star rating ~4.4) - [Improvado](https://www.g2.com/products/improvado-improvado/reviews) – best suited for teams that need customer support and helpful (G2 star rating ~4.4) Browse top options below. Based on G2 review data, Supermetrics is most commonly used in industries like [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [ETL Tools](https://www.g2.com/categories/etl-tools), [Google Workspace for Marketing Software](https://www.g2.com/categories/google-workspace-for-marketing). Compare user ratings by vertical to find the best fit. [Get Price](/products/supermetrics/software_advice_form_fill/new) ## Top 10 Alternatives to Supermetrics Recently Reviewed By G2 Community Browse options below. Based on reviewer data, you can see how Supermetrics stacks up to the competition, check reviews from current & previous users in industries like Marketing and Advertising, Information Technology and Services, and Internet, and find the best product for your business. [![G2 Advertising](/assets/my-g2-logo-41632af6f81a240a0a9886638f412b2ac9a29f4001534f8c83be89a58ef9d45d.svg "G2 Advertising")](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source) Sponsored G2 Advertising Get 2x conversion than Google Ads with G2 Advertising! G2 Advertising places your product in premium positions on high-traffic pages and on targeted competitor pages to reach buyers at key comparison moments. [ Learn More ](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/47b9d3e7c4b84274ac40b4dc6d693327/adverity.png "Product Avatar Image") ](https://www.g2.com/products/adverity/reviews) [ Adverity ](https://www.g2.com/products/adverity/reviews) By [Adverity GmbH](https://www.g2.com/sellers/adverity-gmbh) [ 4.4/5(326) ](https://www.g2.com/products/adverity/reviews#reviews) Product Description Adverity is the fully-integrated data platform for automating the connectivity, transformation, governance, and utilization of data at scale. Reviewers say compared to Supermetrics, Adverity is: Better at support Easier to do business with Better at meeting requirements Categories in common with Supermetrics: [ Marketing Analytics ](/categories/marketing-analytics)[ Digital Analytics ](/categories/digital-analytics)[ ETL Tools ](/categories/etl-tools)[ Google Workspace for Marketing ](/categories/google-workspace-for-marketing) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/08f46ba7eda0f455ef987ae23ffdc879/dataslayer-ai.jpg "Product Avatar Image") ](https://www.g2.com/products/dataslayer-ai/reviews) [ Dataslayer.ai ](https://www.g2.com/products/dataslayer-ai/reviews) By [Softpoint Consultores](https://www.g2.com/sellers/softpoint-consultores) [ 4.8/5(311) ](https://www.g2.com/products/dataslayer-ai/reviews#reviews) Product Description Dataslayer.ai is a reporting automation tool that helps digital marketers pull all their PPC, SEO, social and web analytics data into one place including spreadsheets and data visualization platforms for reporting and analysis. Dataslayer.ai imports data from Google Ads, Google Analytics, Facebook, LinkedIn, YouTube, and many more. Reviewers say compared to Supermetrics, Dataslayer.ai is: Better at support Easier to admin Easier to do business with Categories in common with Supermetrics: [ Marketing Analytics ](/categories/marketing-analytics)[ Digital Analytics ](/categories/digital-analytics)[ ETL Tools ](/categories/etl-tools)[ Google Workspace for Marketing ](/categories/google-workspace-for-marketing) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/f8d56b3efb9b8d309801a2c365c8684a/funnel.png "Product Avatar Image") ](https://www.g2.com/products/funnel/reviews) [ Funnel ](https://www.g2.com/products/funnel/reviews) By [Funnel](https://www.g2.com/sellers/funnel) [ 4.5/5(165) ](https://www.g2.com/products/funnel/reviews#reviews) Product Description Funnel is a marketing analytics software for e-commerce companies and online marketers. Funnel automatically collects data from all your advertising platforms and connects it with your conversion data. Book a demo today! -\> https://funnel.io/ Reviewers say compared to Supermetrics, Funnel is: Better at support Easier to do business with Easier to admin Categories in common with Supermetrics: [ Marketing Analytics ](/categories/marketing-analytics)[ Digital Analytics ](/categories/digital-analytics)[ ETL Tools ](/categories/etl-tools) [![G2 Advertising](/assets/my-g2-logo-41632af6f81a240a0a9886638f412b2ac9a29f4001534f8c83be89a58ef9d45d.svg "G2 Advertising")](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source) Sponsored G2 Advertising Get 2x conversion than Google Ads with G2 Advertising! G2 Advertising places your product in premium positions on high-traffic pages and on targeted competitor pages to reach buyers at key comparison moments. [ Learn More ](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/7cee507faa8482fa3edb2ed8e550e81b/windsor-ai.png "Product Avatar Image") ](https://www.g2.com/products/windsor-ai/reviews) [ Windsor.ai ](https://www.g2.com/products/windsor-ai/reviews) By [Windsor.ai](https://www.g2.com/sellers/windsor-ai) [ 4.4/5(89) ](https://www.g2.com/products/windsor-ai/reviews#reviews) Product Description Windsor.ai delivers fully automated connectors that stream marketing, sales, and web-analytics data from your favorite cloud apps directly into any warehouse, BI tool, or spreadsheet. Designed for analysts, data engineers and growth teams who need fast, reliable data centralization—without babysitting pipelines or writing ETL code—Windsor.ai frees you to focus on uncovering insights and accelerating business impact. Reviewers say compared to Supermetrics, Windsor.ai is: Better at support Easier to do business with Easier to admin Categories in common with Supermetrics: [ Digital Analytics ](/categories/digital-analytics)[ ETL Tools ](/categories/etl-tools)[ Google Workspace for Marketing ](/categories/google-workspace-for-marketing) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/f6b3305c5bf2c7cfad61de8e6fdcf315/improvado-improvado.png "Product Avatar Image") ](https://www.g2.com/products/improvado-improvado/reviews) [ Improvado ](https://www.g2.com/products/improvado-improvado/reviews) By [Improvado](https://www.g2.com/sellers/improvado-10b489f4-4eea-449a-884a-b3ff7a619ad0) [ 4.4/5(80) ](https://www.g2.com/products/improvado-improvado/reviews#reviews) Product Description Improvado - All your marketing data in one place Reviewers say compared to Supermetrics, Improvado is: Better at support Easier to do business with Easier to admin Categories in common with Supermetrics: [ Marketing Analytics ](/categories/marketing-analytics)[ Digital Analytics ](/categories/digital-analytics)[ ETL Tools ](/categories/etl-tools) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/aeae116c52945fdecd7ed16d621cb315/looker.png "Product Avatar Image") ](https://www.g2.com/products/looker/reviews) [ Looker ](https://www.g2.com/products/looker/reviews) By [Google](https://www.g2.com/sellers/google) [ 4.4/5(1,656) ](https://www.g2.com/products/looker/reviews#reviews) Product Description Looker supports a discovery-driven culture throughout the organization; its web-based data discovery platform provides the power and finesse required by data analysts while empowering business users throughout the organization to find their own answers. Reviewers say compared to Supermetrics, Looker is: Better at support Easier to do business with More expensive Categories in common with Supermetrics: [ Marketing Analytics ](/categories/marketing-analytics)[ Digital Analytics ](/categories/digital-analytics) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/de2aec2900c83942b05e5256568f5444/fivetran.jpg "Product Avatar Image") ](https://www.g2.com/products/fivetran/reviews) [ Fivetran ](https://www.g2.com/products/fivetran/reviews) By [Fivetran](https://www.g2.com/sellers/fivetran) [ 4.3/5(828) ](https://www.g2.com/products/fivetran/reviews#reviews) Product Description Fivetran is an ETL tool, designed to reinvent the simplicity by which data gets into data warehouses. Reviewers say compared to Supermetrics, Fivetran is: Easier to set up Easier to admin More usable Categories in common with Supermetrics: [ ETL Tools ](/categories/etl-tools) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/af66e455cbd71e4d0b84643fed5f139e/tapclicks.png "Product Avatar Image") ](https://www.g2.com/products/tapclicks/reviews) [ TapClicks ](https://www.g2.com/products/tapclicks/reviews) By [TapClicks](https://www.g2.com/sellers/tapclicks) [ 4.3/5(337) ](https://www.g2.com/products/tapclicks/reviews#reviews) Product Description TapClicks, Inc. delivers a complete digital marketing reporting and analytics platform built to answer the needs of digital agencies, media companies, and enterprises. TapClicks consolidates marketing campaign data and performance metrics into a unified dashboard, complete with automated reporting and analytics. Reviewers say compared to Supermetrics, TapClicks is: Easier to do business with Better at support Easier to admin Categories in common with Supermetrics: [ Marketing Analytics ](/categories/marketing-analytics)[ ETL Tools ](/categories/etl-tools) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/114405f4f2fbda83a0d553e1a3beeb2d/agencyanalytics.jpg "Product Avatar Image") ](https://www.g2.com/products/agencyanalytics/reviews) [ AgencyAnalytics ](https://www.g2.com/products/agencyanalytics/reviews) By [AgencyAnalytics](https://www.g2.com/sellers/agencyanalytics) [ 4.7/5(459) ](https://www.g2.com/products/agencyanalytics/reviews#reviews) Product Description Agency Analytics (formerly MySEOTool) is a marketing platform designed for agencies and marketing consultants. The brandable drag-and-drop dashboard integrates SEO Tools (rank tracking, backlink monitor, site audit), PPC data, Social Media, Web Analytics and more. Reviewers say compared to Supermetrics, AgencyAnalytics is: Better at support Easier to admin Easier to do business with Categories in common with Supermetrics: [ Marketing Analytics ](/categories/marketing-analytics) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/94c519e22d4586f65a840e4d6d0cf35d/porter-metrics-porter.png "Product Avatar Image") ](https://www.g2.com/products/porter-metrics-porter/reviews) [ Porter ](https://www.g2.com/products/porter-metrics-porter/reviews) By [Porter Metrics](https://www.g2.com/sellers/porter-metrics) [ 4.6/5(265) ](https://www.g2.com/products/porter-metrics-porter/reviews#reviews) Product Description Porter Metrics does report automation for SMBs with no coding skills by letting them connect their everyday apps to their reporting tools, like Google Data Studio and Google Sheets to enable streamlined data visualization. Porter does data reporting process extremely simple and at a fair price. Reviewers say compared to Supermetrics, Porter is: Better at support More usable Easier to admin Categories in common with Supermetrics: [ Google Workspace for Marketing ](/categories/google-workspace-for-marketing) ## Supermetrics Alternatives FAQs Generated using AI ### How does Supermetrics compare to Dataslayer.ai? According to G2 data, [Supermetrics](https://www.g2.com/products/supermetrics/reviews) has an average rating of 4.4/5 from 823 reviews, while [Dataslayer.ai](https://www.g2.com/products/dataslayer-ai/reviews) holds a higher average rating of 4.8/5 from 307 reviews. Dataslayer.ai leads Supermetrics by 0.5 points in meeting requirements (9.0 vs 8.5), usability (9.1 vs 8.2), ease of setup (9.0 vs 8.1), ease of administration (9.1 vs 8.0), support quality (9.5 vs 7.8), and ease of doing business with (9.3 vs 8.2). Both products offer extensive integrations and automation capabilities, but Dataslayer.ai is noted for its more intuitive interface and faster data loading, especially in Looker Studio. Supermetrics is praised for its wide connector variety and robust automation but is often criticized for higher pricing and occasional connector instability. Dataslayer.ai provides a more cost-effective solution with competitive features and responsive customer support, making it a strong alternative for agencies and businesses seeking efficient marketing data integration and reporting. ### What are the best alternatives to Supermetrics? The best alternatives to Supermetrics include Adverity (4.4/5 stars, 313 reviews), Dataslayer.ai (4.8/5 stars, 307 reviews), Funnel (4.5/5 stars, 165 reviews), and Windsor.ai (4.5/5 stars, 87 reviews). These alternatives offer strong integrations, ease of use, and better support in various dimensions such as administration, setup, and meeting requirements. ### What features do alternatives offer that Supermetrics does not? Supermetrics lacks scalability, white labeling, predictive analytics, and unification across devices, which are available in some alternatives. It also has limited flexibility in pricing and platform access, and some connectors have data limitations or API restrictions. ### Which Marketing Analytics tools do reviewers recommend instead of Supermetrics? Reviewers recommend [Adverity](https://www.g2.com/products/adverity/reviews) for its extensive connector library (600+ sources), AI-powered data transformations, and strong customer support. [Dataslayer.ai](https://www.g2.com/products/dataslayer-ai/reviews) is favored for its intuitive interface, affordability, real-time data synchronization, and excellent customer service. [Funnel](https://www.g2.com/products/funnel/reviews) is praised for its comprehensive platform support, ease of use, and reliable data integration. [Windsor.ai](https://www.g2.com/products/windsor-ai/reviews) stands out for its ease of setup, multi-touch attribution modeling, wide connector coverage, and outstanding customer support. These tools are recommended for marketing analytics needs where scalability, flexibility, and support are priorities. ### Why do users choose Dataslayer.ai over Supermetrics? Users choose [Dataslayer.ai](https://www.g2.com/products/dataslayer-ai/reviews) over Supermetrics primarily due to its superior ease of use and setup, scoring 9.1 and 9.0 respectively compared to Supermetrics' 8.2 and 8.1. Dataslayer.ai offers more affordable pricing with a pay-per-API-call model, which users find more scalable and cost-effective than Supermetrics' tiered connector pricing. The platform's customer support is highly rated (9.5 vs 7.8), with users highlighting fast, personalized, and effective assistance. Dataslayer.ai's integration with Google Sheets and Looker Studio is noted for stability and speed, reducing manual work and enabling automated, multi-channel reporting. Additionally, users appreciate Dataslayer.ai's clear interface and the ability to handle multiple users and accounts without extra cost, making it ideal for agencies managing numerous clients. 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