Supermetrics Reviews & Product Details

Supermetrics helps marketers go AI-first - from insight to action. Founded in 2013 and headquartered in Helsinki, Finland, Supermetrics unifies the marketing workflow, connecting the full breadth of marketing and advertising data sources through to AI-powered analysis and activation, so businesses spend less time wrangling data and more time on strategic growth. Built for marketers, analysts, and BI professionals, Supermetrics serves organizations from small startups to large enterprises that rely on multiple data sources such as Google Analytics, Facebook Ads, HubSpot and Shopify - consolidating everything into the destination of their choice - spreadsheets, data warehouses, or AI assistants via native MCP support. Teams can connect and automate their marketing and advertising reporting without deep technical expertise, cutting the manual work and errors that come with pulling data by hand, and freeing up time for analysis and strategy instead of data collection. Supermetrics pairs a user-friendly interface with a library of templates and pre-built reports, making it fast to visualize data and get to an answer. The platform is trusted by 200,000+ organizations globally, including L’Oréal, BBC, and Heineken, across 120 countries. Supermetrics serves organizations of every size, from small and mid-sized businesses that need enterprise-grade reporting without enterprise overhead, to global brands such as Nestlé, Warner Bros, and Dyson, to agencies managing dozens of client accounts. The platform is SOC 2 Type II and ISO 27001 certified, GDPR and CCPA compliant, and backed by 24/5 global support. Its recognition as one of G2’s Top 50 Best EMEA Software Companies reflects an ongoing investment in innovation for data-driven marketing teams looking to move from manual reporting to AI-powered decisions.

Seller

Supermetrics

Discussions

Supermetrics Community

Languages Supported

English

Solution Type

All-in-One

Overview by

Owen Badham

Used by Precis Digital and 2 others

Beta

Pricing

Pricing provided by Supermetrics.

Single connector

$29.00

flat_rate Per Month

View More Pricing Information

Supermetrics Integrations

(69)

Verified by Supermetrics

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Supermetrics Reviews FAQs

Generated using AI

Last updated: Nov 04, 2026

What is Supermetrics, and what problem is it built to solve?

Supermetrics helps marketers and analysts move data from popular marketing and advertising platforms into AI chat, analytics, reporting, and data warehouse tools. It reports more than 15% of global ad spend through its platform.

What languages does Supermetrics support?

Supermetrics supports 1 language: English.

What company sizes and industries is Supermetrics the best fit for?

Supermetrics is most often used by small and mid-market teams, with marketing and advertising work especially prominent. Enterprise teams and several other industries also appear among its users.

Company size — Small business: Teams with 50 or fewer employees.
Company size — Mid-market: Teams with 51–1,000 employees.
Company size — Enterprise: Teams with more than 1,000 employees.
Industry — Marketing and advertising: The clearest concentration among the industries represented.
Other recurring industries: Retail, information technology, and healthcare.

How long does it take to implement Supermetrics across a team?

Implementations commonly go live in less than a day or within a month, though some teams report taking longer. The reported ranges vary with setup needs.

Time to go live	Relative frequency
Less than 1 day	Very common
Less than 1 month	Very common
1–3 months	Also reported regularly
3–6 months	Reported less often
6–12 months or more than 12 months	Occasional

What customer support options does Supermetrics provide, and how do users find the overall support experience?

Support is available through chat, email/help desk, and a knowledge base, with 24/7 live-rep support. The experience can be helpful and responsive, particularly for troubleshooting and setup, although some users encounter slow replies or issues that take time to resolve.

What is the experience like for teams switching to Supermetrics from another tool?

Switching to Supermetrics has often meant gaining broader connector coverage and more flexibility for collecting and reporting data across channels. Teams coming from tools such as Funnel, Adverity, and dashboard or reporting platforms describe choosing it for wider data access, easier customization, or a more workable cost; others find the transition takes effort, especially when they need to adapt existing metrics and reporting setups.

What tools and platforms does Supermetrics integrate with, and how do these integrations help users get more value from the product?

Supermetrics offers 44 integrations spanning marketing data sources and tools for reporting, analytics, commerce, and AI chat. These connections let teams bring data into reporting and analysis workflows, helping reduce manual pulls and make it easier to view performance across channels.

Advertising and social platforms: Facebook, Bing Ads, Amazon Advertising, LinkedIn Marketing Solutions, TikTok Ads, and Pinterest.
Marketing and analytics: Google Analytics, Adobe Analytics, HubSpot Marketing Hub, and ActiveCampaign.
Reporting and business intelligence: Data Studio, Looker, Microsoft Power BI, and Tableau.
Commerce: Shopify and WooCommerce.
AI chat: ChatGPT, Claude, and CoPilot.

What features or capabilities could make Supermetrics even more useful?

Supermetrics could be more useful with broader data coverage, smoother day-to-day operations, and clearer guidance for building and maintaining reports.

Expand connector coverage and add more source-specific metrics and fields, including organic social data.
Improve connection reliability and make refresh failures, reauthorization, and troubleshooting easier to manage.
Make data blending and report customization more flexible, with clearer metric definitions and compatibility guidance.
Simplify onboarding and navigation with more discoverable documentation, templates, and training.
Offer more flexible plans so teams can choose connectors and usage levels that match their needs.

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Emma S.

Paid Search Analyst

Small-Business (50 or fewer emp.)

Originally submitted 2/28/2022

"Great tool for pulling data from multiple sources"

5/5

What do you like best about Supermetrics?

I've now been using Supermetrics for 5 years and wouldn't use another platform. The customer service is great, the team are always happy to jump on a call to explain something or fix something. Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

Sometimes queries time out though this does seem to have been working better over the last few months. Review collected by and hosted on G2.com.

Recommendations to others considering Supermetrics:

Take time to review which license would be most applicable to you and your business. Take the time to understand and learn the software which will help you out in the long run. Review collected by and hosted on G2.com.

What problems is Supermetrics solving and how is that benefiting you?

I pull online advertising data using Supermetrics which makes it easy to forecast / benchmark and helps record performance by several different periods. We use it across all clients. Review collected by and hosted on G2.com.

Jeff M.

Director of Digital Strategies

Small-Business (50 or fewer emp.)

Originally submitted 3/20/2023

"A Tool Full Of Features & Value"

4.5/5

What do you like best about Supermetrics?

A really intuitive connection tool for our Looker Studio data visualization. Super simple to connect the various platforms like GA4, FB ads, LinkedIn etc to pull into Looker. Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

It's pricey for sure but worth it - i wish there wa an option for just ad-hoc connectors vs a plan, of which we don't use like 50% of it. Still worth it for sure but would love to tie the connectors and the pricing together Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

Originally submitted 4/23/2025

"Versatile data hub, challenging in setup"

4/5

What do you like best about Supermetrics?

I like that Supermetrics supports all common networks and offers many connectors, which allows collaboration with many tools. The support for Looker Studio works very well, and you can also integrate the information into Google Sheets, which is also very good. The support is generally helpful. Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

Supermetrics is not always directly helpful, and some problems occur more frequently. The support is not always very good there, but if you talk to the account manager, it often works better. The initial setup is not very easy and less user-friendly compared to Funnel. You really have to engage with it more intensively. Review collected by and hosted on G2.com.

Jen J.

GEO Program Manager

Small-Business (50 or fewer emp.)

4/9/2026

"Wide Variety of Connectors That Work Reliably"

4.5/5

What do you like best about Supermetrics?

I like the variety of connectors, and how well they function. Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

Sometimes, when things don't work with a specific connector, it can take a while to troubleshoot and solve. Review collected by and hosted on G2.com.

Gomez R.

QC Specialist

Building Materials

Mid-Market (51-1000 emp.)

11/24/2025

"Boosts Productivity with Powerful Automation and Data Consolidation"

4.5/5

What do you like best about Supermetrics?

It has high automation capabilities where it helps in scheduling data refreshes which reduces time wastage which result to high productivity.

It is perfect in data consolidation which promotes great multi-channels campaigns as it helps in aggregating data into a unified dataset. Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

The user interface is complex and not user-friendly hence, it may need some tech skills to operate. Review collected by and hosted on G2.com.

Miikka-Markus L.

Senior Digital Marketing Specialist

Small-Business (50 or fewer emp.)

12/16/2025

"Rich collections of data sources and tools, with great customer care and relatively ease of use"

4.5/5

What do you like best about Supermetrics?

The versatility, relative ease-of-use, and the rich collection of tools, data sources and templates. Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

It takes months to release new, trending features or make necessary updates with changes in the marketing APIs. Review collected by and hosted on G2.com.

What problems is Supermetrics solving and how is that benefiting you?

We use Supermetrics to gather, store and analyze marketing data from multiple channels in selected locations. Without Supermetrics we would have to rely on platform-specific reporting views, there would be now way of fetching data outside certain platforms and would have to manually copy and paste metrics and dimensions. Review collected by and hosted on G2.com.

Richard S.

Digital Marketing Manager

Small-Business (50 or fewer emp.)

12/16/2025

"Intuitive Setup, but Needs Better Support Docs"

4/5

What do you like best about Supermetrics?

I like Supermetrics because it has a straightforward UI/UX that's easy to set up, and it makes changing data sources in the account simple. Being intuitive to use, Supermetrics allows me to focus on the important parts of my job where I add value. It's also very easy to create reporting for multiple clients in Looker Data Studio. I use it to connect Facebook and Stack Adapt data and to blend other sources into Looker Studio. Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

The help and training docs on the website aren't very good - I found better and quicker support using AI. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

12/16/2025

"Effortless Analysis and Outstanding Support"

5/5

What do you like best about Supermetrics?

The ease and speed of use are impressive, and the customer service and technical support are fantastic. I really appreciate that I can perform a thorough analysis of an issue in just a few minutes, something that would have previously taken me hours. Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

The main challenge I encounter is with the filters, as I occasionally need to search for particular commands. Review collected by and hosted on G2.com.

What problems is Supermetrics solving and how is that benefiting you?

Thanks to Supermetrics, we have been able to produce more precise analytical reports, which has made it possible to cross-reference data, build multi-channel paths, and analyze a greater volume of information. As a result, we can now provide analytical dashboards not just for our internal teams, but also for our clients. Review collected by and hosted on G2.com.

Lindsay S.

Marketing Coordinator

Small-Business (50 or fewer emp.)

Originally submitted 1/14/2022

"Super Simple and Streamlined Platform for Data Reporting"

5/5

What do you like best about Supermetrics?

Nothing new, it's still our go-to way of displaying complex marketing data without having to go to all the different platforms. Very easy to see performance at a quick glance. Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

Add organic TikTok reporting. Go back to being able to paste text into a report from out-of-platform. Review collected by and hosted on G2.com.

Recommendations to others considering Supermetrics:

INSTAGRAM REELS AND ORGANIC TIKTOK DATA!!!!!!!! Review collected by and hosted on G2.com.

What problems is Supermetrics solving and how is that benefiting you?

We use Supermetrics to to streamline our reporting so we can get more time back in the day to actually analyze the data and find ways to move our business forward. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

1/14/2026

"All My Channel Metrics in One Place"

5/5

What do you like best about Supermetrics?

That it helps me to combine all the metrics I need from all the channels I need. Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

I would say the pricing, and I would say the lack of elasticity in subscription Review collected by and hosted on G2.com.

What problems is Supermetrics solving and how is that benefiting you?

Supermetrics gives me an edge point of view that without this kind of tool wouldn't be able to see. For me, this is an upgrade in reporting and concluding the results based on the data, and it seems that it's not only me, there are other specialties in my company that benefits from using Supermetrics. Review collected by and hosted on G2.com.