--- title: Supermetrics Reviews meta_title: 'Supermetrics Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 827 reviews by the users' company size, role or industry to find out how Supermetrics works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 827 scale: '5' date_modified: '2026-11-09' parent_category: name: Marketing url: https://www.g2.com/categories/marketing ---

Supermetrics Reviews & Product Details

Pricing

Pricing provided by Supermetrics.

Single connector

$29.00
flat_rate Per Month

Supermetrics Reviews FAQs

Generated using AI

Last updated: Nov 04, 2026

What is Supermetrics, and what problem is it built to solve?

Supermetrics helps marketers and analysts move data from popular marketing and advertising platforms into AI chat, analytics, reporting, and data warehouse tools. It reports more than 15% of global ad spend through its platform.

What languages does Supermetrics support?

Supermetrics supports 1 language: English.

What company sizes and industries is Supermetrics the best fit for?

Supermetrics is most often used by small and mid-market teams, with marketing and advertising work especially prominent. Enterprise teams and several other industries also appear among its users.
  • Company size — Small business: Teams with 50 or fewer employees.
  • Company size — Mid-market: Teams with 51–1,000 employees.
  • Company size — Enterprise: Teams with more than 1,000 employees.
  • Industry — Marketing and advertising: The clearest concentration among the industries represented.
  • Other recurring industries: Retail, information technology, and healthcare.

How long does it take to implement Supermetrics across a team?

Implementations commonly go live in less than a day or within a month, though some teams report taking longer. The reported ranges vary with setup needs.
Time to go live Relative frequency
Less than 1 day Very common
Less than 1 month Very common
1–3 months Also reported regularly
3–6 months Reported less often
6–12 months or more than 12 months Occasional

What customer support options does Supermetrics provide, and how do users find the overall support experience?

Support is available through chat, email/help desk, and a knowledge base, with 24/7 live-rep support. The experience can be helpful and responsive, particularly for troubleshooting and setup, although some users encounter slow replies or issues that take time to resolve.

What is the experience like for teams switching to Supermetrics from another tool?

Switching to Supermetrics has often meant gaining broader connector coverage and more flexibility for collecting and reporting data across channels. Teams coming from tools such as Funnel, Adverity, and dashboard or reporting platforms describe choosing it for wider data access, easier customization, or a more workable cost; others find the transition takes effort, especially when they need to adapt existing metrics and reporting setups.

What tools and platforms does Supermetrics integrate with, and how do these integrations help users get more value from the product?

Supermetrics offers 44 integrations spanning marketing data sources and tools for reporting, analytics, commerce, and AI chat. These connections let teams bring data into reporting and analysis workflows, helping reduce manual pulls and make it easier to view performance across channels.
  • Advertising and social platforms: Facebook, Bing Ads, Amazon Advertising, LinkedIn Marketing Solutions, TikTok Ads, and Pinterest.
  • Marketing and analytics: Google Analytics, Adobe Analytics, HubSpot Marketing Hub, and ActiveCampaign.
  • Reporting and business intelligence: Data Studio, Looker, Microsoft Power BI, and Tableau.
  • Commerce: Shopify and WooCommerce.
  • AI chat: ChatGPT, Claude, and CoPilot.

What features or capabilities could make Supermetrics even more useful?

Supermetrics could be more useful with broader data coverage, smoother day-to-day operations, and clearer guidance for building and maintaining reports.
  • Expand connector coverage and add more source-specific metrics and fields, including organic social data.
  • Improve connection reliability and make refresh failures, reauthorization, and troubleshooting easier to manage.
  • Make data blending and report customization more flexible, with clearer metric definitions and compatibility guidance.
  • Simplify onboarding and navigation with more discoverable documentation, templates, and training.
  • Offer more flexible plans so teams can choose connectors and usage levels that match their needs.

Supermetrics Reviews (827)

View 1 Video Reviews
Reviews

Supermetrics Reviews (827)

View 1 Video Reviews
4.4
827 reviews

What do users say?

Generated using AI from real user reviews

Pros & Cons

Generated from real user reviews
View All Pros and Cons
Search reviews
Filter Reviews
Clear Results
G2 reviews are authentic and verified.
Tobi 	 W.
TW
Tobi W.
Data Engineer
Mid-Market (51-1000 emp.)
"Super API data aggregator"
4.5/5
What do you like best about Supermetrics?

The documentation and the support that I receive when I need help. Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

There are certain limitations from original API vendors that I only come to find out when I try to pull data into Google Sheets. Review collected by and hosted on G2.com.

H K.
HK
H K.
Project Manager, Teacher Effectiveness
Education Management
Small-Business (50 or fewer emp.)
"Solid basic use case"
3.5/5
What do you like best about Supermetrics?

The google sheets connection is super intuative and easy to use. Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

Some platform connections are buggier than others Review collected by and hosted on G2.com.

Response from Dylan Caraker of Supermetrics

Happy to hear you're enjoying! Please join the Community and submit those bugs, so we can squash them: https://community.supermetrics.com/

ronak p.
RP
ronak p.
Small-Business (50 or fewer emp.)
"We've never been more efficient and confident in our business!"
5/5
What do you like best about Supermetrics?

Supermetrics allows our team to get real-time analyses, saving us multiple hours per day. As a smaller sized business, we needed a one-stop shop for our analyses and Supermetrics delivered. We've created 10+ dashboards using Supermetrics, creating high confidence on our daily, weekly, and monthly performance across company executives. Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

Nothing! We've dealt with a few issues when initially getting used to this platform but their customer support team are best-in-class and respond quickly. Review collected by and hosted on G2.com.

Volodymyr G.
VG
Volodymyr G.
Performance Marketing Manager
Small-Business (50 or fewer emp.)
Originally submitted 9/13/2023
"Irreplaceable tool for any digital marketing"
5/5
What do you like best about Supermetrics?

I've been using Supermetrics for over 5 years now in two different companies. It's an essential tool for any marketer who needs to track ad spend and performance data on a daily basis in one place. It plugs into most platforms you could even think of, bugs are very rare and even if they happen, the team resolves them very quickly. I only had a few interactions with the support team, but each time my questions were resolved in a timely manner and the communication was friendly and professional. Supermetrics' recent push into data warehousing and better connectivity to Snowflake and the like sets your data pipelines for success in the future as your needs become more complex. Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

It's only natural, but you need to really think through what you need in terms of connectors and seats as there are multiple packages with different prices, and you could either overpay or save too much and find yourself short of features. That said, the team did great in helping me pick the right license. Review collected by and hosted on G2.com.

Mohamed G.
MG
Mohamed G.
Media Buyer
Marketing and Advertising
Mid-Market (51-1000 emp.)
"An excellent tool that allows for time-saving and synchronizing everything within the same interface."
4/5
What do you like best about Supermetrics?

- The diversity of data sources

- The simplicity of configuration and use of the majority of variables at the report level.

- The relevance of the collected data

- The interactivity and quick response of support

- Permanent availability of data

- The rarity of bugs Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

The lack of explanations regarding the use of certain variables Review collected by and hosted on G2.com.

William G.
WG
William G.
Director of SEO & Analytics
Mid-Market (51-1000 emp.)
"Poor Data Connectivity & Shady Business Practices"
0/5
What do you like best about Supermetrics?

The grandfathered price we had was very affordable (before they 10x'd their pricing) Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

Major connectivity issues with products we used. Both the Dashboard connector and the Supermetrics for sheets was always breaking and our analysts had to babysit the data connector and sometimes manually pull data. Additionally, they are very aggressive salespeople and do not have great customer service. We were considering them to extract massive amounts of data to put in our data warehouse (Billions of lines of data) and they weren't willing to give us enough time for the proof of concept for us to assess the use of the tool, nor were they willing to give us a true fixed price on the product. They were consistently changing it and giving us deadlines on it, so finally our VP of technology pulled the plug after discussing with myself and our GM of Marketing. Overall, not great products, very aggressive, not customer oriented. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
"Easy to use, great customer support"
4/5
What do you like best about Supermetrics?

They have access to a lot of API connections so we're able to seamlessly connect the majority of our data sources. Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

If you need multiple connection types it can become a little costly. Review collected by and hosted on G2.com.

Response from Dylan Caraker of Supermetrics

Thanks for the review and happy to hear about the various data sources you're bringing in!

See how Supermetrics improved
Verified User in Marketing and Advertising
UM
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
"Very helpful and a great time saver!"
4/5
What do you like best about Supermetrics?

It's so helpful for saving time / doing multiple datapulls at once! Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

the connections can get a little finicky sometimes! Review collected by and hosted on G2.com.

Response from Dylan Caraker of Supermetrics

So glad it's quickly getting that data for you! For the Connectors, please push that feedback to the Community, who can assist: https://community.supermetrics.com/

Sara O.
SO
Sara O.
Digital Marketing Manager
Mid-Market (51-1000 emp.)
"A Great tool for Data Management and Reporting"
5/5
What do you like best about Supermetrics?

Supermetrics is great because it’s easy to use, saves time, lets us customize our reports, has a helpful support team, and gives us data we can trust. It's really changed the way we handle our data and reports. Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

So far, I haven't found any drawbacks with Supermetrics. It works well for our needs Review collected by and hosted on G2.com.

Samantha S.
SS
Samantha S.
Co-owner
Small-Business (50 or fewer emp.)
"Incredible Customer Service"
4.5/5
What do you like best about Supermetrics?

I think what really sets Supermetrics apart from its competitors is the excellent customer service. When I run into issues I am able to address them immediately via their chat function with a real representative, not bots. Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

Some of the integration with Google Looker Studio takes some getting used to. Which is why having the customer support has been really essential to our business. Review collected by and hosted on G2.com.

Questions about Supermetrics? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

James T.
JT
James Thomson
•
Last activity over 4 years ago

Is it possible to pivot data from Rows to Columns?

Leo L.
LL
Leo Li
•
Last activity 12 days ago

How do you balance Supermetrics AI Studio dashboards with the higher pricing?

Pricing Options

Pricing provided by Supermetrics.

Single connector

$29.00
flat_rate Per Month

Essential

$29.00
flat_rate Per Month

Core

$159.00
flat_rate Per Month
Supermetrics Comparisons
Supermetrics Features
Sessions - Digital Analytics
Conversions
Real-Time Reporting
Retroactive Reporting
Segmentation
Campaign Tracking
Performance and Reliability
User, Role, and Access Management