# Adverity vs Supermetrics Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Supermetrics excels in user experience, particularly with its integration with Google Sheets. Users appreciate how it simplifies data management, allowing them to focus on critical tasks rather than getting bogged down in data retrieval.
- **Users say** that Adverity offers a user-friendly interface with clear separation of components for ETL, Admin, and Auth, making it easy to navigate. This design choice has been highlighted as a significant advantage for users who value simplicity in their workflows.
- **Reviewers mention** that Supermetrics has a quick implementation process, with many praising its intuitive setup. Users have noted that the straightforward UI allows them to change data sources easily, which enhances their overall productivity.
- **According to verified reviews** , Adverity shines in customer support, with users highlighting the efficiency and responsiveness of their support team. Many have shared positive experiences regarding the onboarding process, where Adverity helped integrate their data seamlessly.
- **G2 reviewers indicate** that while Supermetrics has a higher overall satisfaction score, Adverity's performance in specific areas like automation and data extraction is commendable, with users appreciating its robust capabilities in these domains.
- **Users report** that Supermetrics is particularly favored by small businesses, with a significant portion of its user base coming from this segment. In contrast, Adverity is more popular among mid-market companies, which may influence the choice depending on the size and needs of the organization.



| | Adverity | Supermetrics | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 268 | 823 | 
| **Largest Market Segment** | Small-Business (42.2% of reviews) | Small-Business (55.5% of reviews) | 
| **Entry Level Price** | Contact Us | Starting at €29.00 1 user Per Month | 

---
## Top Pros & Cons

### Adverity

Pros:
- Ease of Use (16 reviews)
- Integrations (11 reviews)

Cons:
- Time-Consuming (7 reviews)
- Complex Setup (4 reviews)

### Supermetrics

Pros:
- Ease of Use (24 reviews)
- Integrations (23 reviews)

Cons:
- Expensive (13 reviews)
- Missing Features (9 reviews)

---
## Ratings Comparison
| Rating | Adverity | Supermetrics | 
|---|---|---|
  | **Meets Requirements** | 8.6 (223 reviews) | 8.5 (625 reviews) | 
  | **Ease of Use** | 7.9 (225 reviews) | 8.2 (633 reviews) | 
  | **Ease of Setup** | 7.5 (170 reviews) | 8.1 (420 reviews) | 
  | **Ease of Admin** | 8.0 (144 reviews) | 8.0 (380 reviews) | 
  | **Quality of Support** | 8.9 (218 reviews) | 7.8 (566 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.9 (142 reviews) | 8.2 (375 reviews) | 
  | **Product Direction (% positive)** | 8.8 (217 reviews) | 7.9 (582 reviews) | 

---
## Pricing

### Adverity

#### Entry-Level Pricing

Plan: Custom Pricing

Price: Contact Us

Key Features:
- Up to 15 data sources included
- Starting at 1 data destination
- Visit www.adverity.com/pricing for custom pricing

[Browse all 2 editions](https://www.g2.com/products/adverity/pricing)

#### Free Trial

Yes

### Supermetrics

#### Entry-Level Pricing

Plan: Supermetrics for Looker Studio

Price: Starting at €29.00 1 user Per Month

Description: Create interactive cross-channel reports in Google Looker Studio (formerly Data Studio) by bringing in data from Facebook, HubSpot, Instagram, and more.

Key Features:
- Starting at 1 user
- Starting at 4 data sources
- Flexibly add data sources as you go

[Browse all 4 editions](https://www.g2.com/products/supermetrics/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adverity** | 7.4/10 | 43 |
| **Supermetrics** | 7.9/10 | 379 |

#### Metrics

| Feature | Adverity | Supermetrics | 
|---|---|---|
| **Sessions - Digital Analytics** | 7.9 (34 reviews) | 8.6 (312 reviews) | 
| **Engagement** | 7.6 (32 reviews) | 8.3 (292 reviews) | 
| **Entry and Exit Pages** | 7.3 (30 reviews) | 8.1 (262 reviews) | 
| **Standard Event Tracking** | 7.7 (32 reviews) | 8.4 (291 reviews) | 
| **Custom Event Tracking** | 7.3 (32 reviews) | 8.0 (280 reviews) | 
| **Retention** | 7.4 (27 reviews) | 7.9 (250 reviews) | 
| **Return** | 7.8 (24 reviews) | 8.0 (250 reviews) | 
| **Conversions** | 8.0 (32 reviews) | 8.6 (322 reviews) | 
| **Funnels** | 7.2 (29 reviews) | 7.8 (269 reviews) | 

#### Reporting

| Feature | Adverity | Supermetrics | 
|---|---|---|
| **Real-Time Reporting** | 7.1 (35 reviews) | 8.2 (311 reviews) | 
| **Trending** | 7.8 (31 reviews) | 7.9 (278 reviews) | 
| **Retroactive Reporting** | 7.4 (31 reviews) | 8.4 (304 reviews) | 
| **Segmentation** | 7.0 (32 reviews) | 8.1 (292 reviews) | 
| **Mobile Reporting** | 6.9 (26 reviews) | 7.6 (251 reviews) | 
| **Unification Across Devices** | 7.4 (25 reviews) | Feature Not Available | 
| **Custom Reports and Dashboards** | 8.3 (24 reviews) | 8.7 (326 reviews) | 

#### Other

| Feature | Adverity | Supermetrics | 
|---|---|---|
| **User Data** | 6.3 (30 reviews) | 8.2 (271 reviews) | 
| **Site Search Reporting** | 7.3 (26 reviews) | 7.9 (241 reviews) | 
| **Load Time Monitoring** | 6.6 (26 reviews) | 7.2 (218 reviews) | 
| **Campaign Tracking** | 8.5 (32 reviews) | 8.6 (317 reviews) | 
| **E-Commerce** | 8.5 (27 reviews) | 8.4 (267 reviews) | 
| **Promotional Messages** | 6.7 (22 reviews) | 7.2 (207 reviews) | 
| **Administration Alerts** | 6.9 (25 reviews) | 7.4 (215 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | Adverity | Supermetrics | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.7 (11 reviews) | 
| **Cross-system Integration** | Not enough data | 7.0 (10 reviews) | 
| **Proactive Assistance** | Not enough data | 6.7 (10 reviews) | 
| **Decision Making** | Not enough data | 6.8 (10 reviews) | 

#### Administration

| Feature | Adverity | Supermetrics | 
|---|---|---|
| **API / Integrations** | 8.1 (38 reviews) | 8.3 (274 reviews) | 
| **QA Testing** | 6.5 (32 reviews) | 7.5 (213 reviews) | 
| **Performance and Reliability** | 7.5 (38 reviews) | 8.1 (314 reviews) | 
| **User, Role, and Access Management** | 7.7 (38 reviews) | 8.0 (295 reviews) | 

### Data Extraction

| Product | Score | Reviews |
|---|---|---|
| **Adverity** | 7.8/10 | 28 |
| **Supermetrics** | N/A | N/A |

#### Functionality

| Feature | Adverity | Supermetrics | 
|---|---|---|
| **Diverse Extraction Points** | 7.6 (28 reviews) | Not enough data | 
| **Data Structuring** | 8.3 (28 reviews) | Not enough data | 
| **Consolidation** | 8.3 (28 reviews) | Not enough data | 
| **Data Cleaning** | 8.1 (27 reviews) | Not enough data | 
| **Cloud Extraction** | 7.5 (26 reviews) | Not enough data | 
| **Visualization** | 6.9 (26 reviews) | Not enough data | 

#### Diverse Extraction Points

| Feature | Adverity | Supermetrics | 
|---|---|---|
| **Diverse Extraction Points** | 7.6 (28 reviews) | Not enough data | 

### E-Commerce Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adverity** | 7.2/10 | 10 |
| **Supermetrics** | N/A | N/A |

#### Analytics

| Feature | Adverity | Supermetrics | 
|---|---|---|
| **Reports** | 8.5 (10 reviews) | Not enough data | 
| **Dashboard** | 7.7 (10 reviews) | Not enough data | 
| **Web Analytics** | 7.6 (9 reviews) | Not enough data | 
| **Campaign Tracking** | 8.5 (8 reviews) | Not enough data | 
| **Customer Demographics** | 6.0 (7 reviews) | Not enough data | 
| **Predictive Analytics** | 4.8 (7 reviews) | Not enough data | 

#### Administration

| Feature | Adverity | Supermetrics | 
|---|---|---|
| **Data Storage** | 8.5 (9 reviews) | Not enough data | 
| **A/B Testing** | 4.8 (7 reviews) | Not enough data | 
| **Integrations** | 8.2 (10 reviews) | Not enough data | 

#### Generative AI

| Feature | Adverity | Supermetrics | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 

#### Agentic AI - E-Commerce Analytics

| Feature | Adverity | Supermetrics | 
|---|---|---|
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### ETL Tools

| Product | Score | Reviews |
|---|---|---|
| **Adverity** | 8.5/10 | 106 |
| **Supermetrics** | 8.5/10 | 73 |

#### Management

| Feature | Adverity | Supermetrics | 
|---|---|---|
| **Reporting** | 8.1 (75 reviews) | 8.6 (67 reviews) | 
| **Auditing** | 7.9 (69 reviews) | 8.1 (57 reviews) | 

#### Functionality

| Feature | Adverity | Supermetrics | 
|---|---|---|
| **Extraction** | 8.9 (99 reviews) | 8.7 (58 reviews) | 
| **Transformation** | 8.4 (99 reviews) | 8.2 (62 reviews) | 
| **Loading** | 8.5 (99 reviews) | 8.2 (61 reviews) | 
| **Automation** | 9.0 (101 reviews) | 8.5 (64 reviews) | 
| **Scalability** | 8.4 (97 reviews) | Feature Not Available | 

### E-Commerce Data Integration

| Product | Score | Reviews |
|---|---|---|
| **Adverity** | 8.3/10 | 23 |
| **Supermetrics** | N/A | N/A |

#### Development 

| Feature | Adverity | Supermetrics | 
|---|---|---|
| **Pre-built Connectors** | 8.8 (21 reviews) | Not enough data | 
| **Custom Connectors** | 8.3 (16 reviews) | Not enough data | 

#### Management 

| Feature | Adverity | Supermetrics | 
|---|---|---|
| **Reporting and Analytics** | 8.7 (18 reviews) | Not enough data | 
| **Data Mapping** | 8.6 (21 reviews) | Not enough data | 

#### Integration Options

| Feature | Adverity | Supermetrics | 
|---|---|---|
| **ERP Systems** | 7.9 (8 reviews) | Not enough data | 
| **Accounting Systems** | 8.7 (9 reviews) | Not enough data | 
| **CRM and Marketing Automation Systems** | 7.8 (12 reviews) | Not enough data | 
| **EDI** | 7.7 (5 reviews) | Not enough data | 

### Google Workspace for Marketing

| Product | Score | Reviews |
|---|---|---|
| **Adverity** | N/A | N/A |
| **Supermetrics** | N/A | N/A |

#### Agentic AI - Google Workspace for Marketing

| Feature | Adverity | Supermetrics | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 

### SAP Store

| Product | Score | Reviews |
|---|---|---|
| **Adverity** | N/A | N/A |
| **Supermetrics** | N/A | N/A |

#### Agentic AI - SAP Store

| Feature | Adverity | Supermetrics | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adverity** | 7.8/10 | 119 |
| **Supermetrics** | 7.9/10 | 421 |

#### Marketing Operations

| Feature | Adverity | Supermetrics | 
|---|---|---|
| **ROI Tracking** | 8.4 (77 reviews) ✓ Verified | 8.2 (312 reviews) ✓ Verified | 
| **Data Collection** | 8.8 (99 reviews) ✓ Verified | 8.7 (360 reviews) ✓ Verified | 
| **Customer Insights** | 7.8 (68 reviews) ✓ Verified | 7.8 (281 reviews) ✓ Verified | 
| **Multi-User Access** | 8.5 (87 reviews) ✓ Verified | 7.9 (301 reviews) ✓ Verified | 
| **Spend Management** | 7.9 (38 reviews) | 8.0 (161 reviews) | 
| **White Label** | 7.5 (27 reviews) | Feature Not Available | 

#### Campaign Activity

| Feature | Adverity | Supermetrics | 
|---|---|---|
| **Campaign Insights** | 8.7 (86 reviews) ✓ Verified | 8.6 (348 reviews) ✓ Verified | 
| **Reports and Dashboards** | Feature Not Available | 8.9 (388 reviews) ✓ Verified | 
| **Campaign Stickiness** | 8.4 (65 reviews) ✓ Verified | 8.0 (273 reviews) ✓ Verified | 
| **Multichannel Tracking** | 8.9 (83 reviews) ✓ Verified | 8.3 (329 reviews) ✓ Verified | 
| **Brand Optimization** | 8.1 (65 reviews) ✓ Verified | 7.9 (273 reviews) ✓ Verified | 

#### Agentic AI - Marketing Analytics

| Feature | Adverity | Supermetrics | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (5 reviews) | 6.7 (14 reviews) | 
| **Cross-system Integration** | 6.7 (5 reviews) | 7.2 (20 reviews) | 
| **Proactive Assistance** | 5.3 (5 reviews) | 6.3 (12 reviews) | 

---
## Categories
**Shared Categories (4):** [ETL Tools](https://www.g2.com/categories/etl-tools), [Google Workspace for Marketing Software](https://www.g2.com/categories/google-workspace-for-marketing), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)

**Unique to Adverity (5):** [SAP Store Software](https://www.g2.com/categories/sap-store), [Big Data Integration Platforms](https://www.g2.com/categories/big-data-integration-platforms), [E-Commerce Data Integration Software](https://www.g2.com/categories/e-commerce-data-integration), [Data Extraction Tools](https://www.g2.com/categories/data-extraction-tools), [E-Commerce Analytics Software](https://www.g2.com/categories/e-commerce-analytics)



---
## Reviewer Demographics

### By Company Size

| Segment | Adverity | Supermetrics | 
|---|---|---|
| **Small-Business** | 42.2% | 55.5% | 
| **Mid-Market** | 41.1% | 35.1% | 
| **Enterprise** | 16.7% | 9.4% | 

### By Industry

#### Adverity

- **Marketing and Advertising:** 58.0%
- **Information Technology and Services:** 5.1%
- **Online Media:** 3.5%
- **Consumer Goods:** 3.5%
- **Telecommunications:** 2.3%
- **Entertainment:** 1.9%
- **Retail:** 1.9%
- **Internet:** 1.6%
- **Computer Software:** 1.6%
- **Insurance:** 1.2%
- **Other:** 19.5%

#### Supermetrics

- **Marketing and Advertising:** 53.6%
- **Retail:** 5.1%
- **Computer Software:** 3.1%
- **Information Technology and Services:** 2.4%
- **Online Media:** 1.9%
- **Financial Services:** 1.9%
- **Internet:** 1.7%
- **Automotive:** 1.6%
- **Health, Wellness and Fitness:** 1.6%
- **Leisure, Travel & Tourism:** 1.5%
- **Other:** 25.7%

---
## Alternatives

### Alternatives to Adverity

- [Improvado](https://www.g2.com/products/improvado-improvado/reviews) — 4.4/5 stars (80 reviews)
- [Fivetran](https://www.g2.com/products/fivetran/reviews) — 4.3/5 stars (795 reviews)
- [TapClicks](https://www.g2.com/products/tapclicks/reviews) — 4.3/5 stars (336 reviews)
- [Funnel](https://www.g2.com/products/funnel/reviews) — 4.5/5 stars (165 reviews)
- [Looker](https://www.g2.com/products/looker/reviews) — 4.4/5 stars (1643 reviews)
- [Dataslayer.ai](https://www.g2.com/products/dataslayer-ai/reviews) — 4.8/5 stars (307 reviews)
- [NinjaCat](https://www.g2.com/products/ninjacat/reviews) — 4.2/5 stars (316 reviews)
- [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) — 4.5/5 stars (566 reviews)
- [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1005 reviews)
- [Google Cloud BigQuery](https://www.g2.com/products/google-cloud-bigquery/reviews) — 4.5/5 stars (1227 reviews)

### Alternatives to Supermetrics

- [Dataslayer.ai](https://www.g2.com/products/dataslayer-ai/reviews) — 4.8/5 stars (307 reviews)
- [Funnel](https://www.g2.com/products/funnel/reviews) — 4.5/5 stars (165 reviews)
- [Windsor.ai](https://www.g2.com/products/windsor-ai/reviews) — 4.5/5 stars (86 reviews)
- [Improvado](https://www.g2.com/products/improvado-improvado/reviews) — 4.4/5 stars (80 reviews)
- [Looker](https://www.g2.com/products/looker/reviews) — 4.4/5 stars (1643 reviews)
- [Fivetran](https://www.g2.com/products/fivetran/reviews) — 4.3/5 stars (795 reviews)
- [TapClicks](https://www.g2.com/products/tapclicks/reviews) — 4.3/5 stars (336 reviews)
- [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) — 4.7/5 stars (449 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3873 reviews)
- [Porter](https://www.g2.com/products/porter-metrics-porter/reviews) — 4.6/5 stars (226 reviews)

---
## Top Discussions

### Adverity

- Title: [Why do I need a professional service when I can build my own API connection?](https://www.g2.com/discussions/data-connectors-management) — 2 comments, 1 upvote
  > **Top comment:** "Comment deleted by user."
- Title: [We want to step up our marketing intelligence efforts but we don't really know where to start. What should we do?](https://www.g2.com/discussions/how-to-start-a8ce2f12-bb71-4b6b-9e7f-dd2ee3fffd20) — 2 comments, 1 upvote
  > **Top comment:** "Comment deleted by user."
- Title: [Where is the data stored?](https://www.g2.com/discussions/data-storage-3897b135-1c79-41fe-bb2a-98d69d767a61) — 2 comments, 1 upvote
  > **Top comment:** "Comment deleted by user."
- Title: [What is Adverity used for?](https://www.g2.com/discussions/what-is-adverity-used-for) — 1 comment *(includes official response)*
  > **Top comment:** "Adverity is an integrated data platform that is used to help marketing and analyst teams improve marketing performance and make informed decisions. This is..."
- Title: [Can you help me getting my data into our BI tool?](https://www.g2.com/discussions/bi-tools) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Of course. Our data integration engine collects all your data, transforms it on the fly and is able to send it to any destination. This includes data..."

### Supermetrics

- Title: [What is the cadence in which you add new connection types and is there a way to get notifications of when these happen in my industry?](https://www.g2.com/discussions/what-is-the-cadence-in-which-you-add-new-connection-types-and-is-there-a-way-to-get-notifications-of-when-these-happen-in-my-industry) — 2 comments, 1 upvote
  > **Top comment:** "Hey Tyson,

We're constantly releasing new data source connectors. For example, during Q1 2022 we're releasing 14 new connectors. We typically inform about..."
- Title: [Is there a way of speeding up Data Studio reports with large data volumes?](https://www.g2.com/discussions/is-there-a-way-of-speeding-up-data-studio-reports-with-large-data-volumes) — 2 comments, 1 upvote
  > **Top comment:** "Hey Mathias,

There are a number of things that could contribute to Data Studio reports slowing down, especially at high volumes, such as long date ranges..."
- Title: [What is Supermetrics used for?](https://www.g2.com/discussions/what-is-supermetrics-used-for) — 1 comment
  > **Top comment:** "Supermetrics is a data marketing tool used to extract and load your data to accelerate your business growth."
- Title: [Is it possible to pivot data from Rows to Columns?](https://www.g2.com/discussions/is-it-possible-to-pivot-data-from-rows-to-columns) — 1 comment, 1 upvote
  > **Top comment:** "Hi James,

Absolutely! For example, both our Google Sheets and Microsoft Excel destinations support splitting data by rows or columns. When creating your..."
- Title: [Will organic Twitter ever be added to the plans?](https://www.g2.com/discussions/will-organic-twitter-ever-be-added-to-the-plans) — 1 comment, 1 upvote
  > **Top comment:** "Hi there,

We currently offer two connectors providing access to organic data – Twitter Premium and Twitter Public Data.

The Twitter Premium connector..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/adverity-vs-supermetrics)