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Compare Adverity and Supermetrics 
At a Glance
Market Segments
Mid-Market (42.4% of reviews)
Small-Business (55.9% of reviews)
Entry-Level Pricing
Contact Us
Starting at €29.00 1 user Per Month
Adverity
Star Rating
(260)4.4 out of 5
Market Segments
Mid-Market (42.4% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 2 pricing plansSupermetrics
Star Rating
(816)4.4 out of 5
Market Segments
Small-Business (55.9% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at €29.00 1 user Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Supermetrics excels in user experience, particularly with its integration with Google Sheets. Users appreciate how it simplifies data management, allowing them to focus on critical tasks rather than getting bogged down in data retrieval.
- Users say that Adverity offers a user-friendly interface with clear separation of components for ETL, Admin, and Auth, making it easy to navigate. This design choice has been highlighted as a significant advantage for users who value simplicity in their workflows.
- Reviewers mention that Supermetrics has a quick implementation process, with many praising its intuitive setup. Users have noted that the straightforward UI allows them to change data sources easily, which enhances their overall productivity.
- According to verified reviews, Adverity shines in customer support, with users highlighting the efficiency and responsiveness of their support team. Many have shared positive experiences regarding the onboarding process, where Adverity helped integrate their data seamlessly.
- G2 reviewers indicate that while Supermetrics has a higher overall satisfaction score, Adverity's performance in specific areas like automation and data extraction is commendable, with users appreciating its robust capabilities in these domains.
- Users report that Supermetrics is particularly favored by small businesses, with a significant portion of its user base coming from this segment. In contrast, Adverity is more popular among mid-market companies, which may influence the choice depending on the size and needs of the organization.
Pricing
Entry-Level Pricing
Adverity
Custom Pricing
Contact Us
- Up to 15 data sources included
- Starting at 1 data destination
- Visit www.adverity.com/pricing for custom pricing
Supermetrics
Supermetrics for Looker Studio
Starting at €29.00
1 user Per Month
Create interactive cross-channel reports in Google Looker Studio (formerly Data Studio) by bringing in data from Facebook, HubSpot, Instagram, and more.
- Starting at 1 user
- Starting at 4 data sources
- Flexibly add data sources as you go
Free Trial
Adverity
Free Trial is available
Supermetrics
Free Trial is available
Ratings
Meets Requirements
8.6
216
8.5
619
Ease of Use
7.9
218
8.2
627
Ease of Setup
7.5
163
8.2
414
Ease of Admin
8.0
143
8.0
378
Quality of Support
8.9
211
7.8
561
Has the product been a good partner in doing business?
8.9
141
8.2
373
Product Direction (% positive)
8.8
210
7.9
578
Features by Category
Metrics
7.8
32
8.6
311
7.5
31
8.3
292
7.4
29
8.1
262
7.7
31
8.4
291
7.4
31
8.0
280
7.6
26
7.9
250
7.8
23
8.0
250
8.0
31
8.6
322
7.3
28
7.8
269
Reporting
7.3
34
8.2
311
7.8
30
7.9
278
7.3
30
8.4
304
7.1
31
8.1
292
7.0
25
7.6
251
7.6
24
Feature Not Available
8.1
22
8.7
326
Other
6.4
29
8.2
271
7.2
25
7.9
241
6.7
25
7.2
218
8.5
29
8.6
317
8.4
26
8.4
267
7.0
21
7.2
207
6.9
24
7.4
215
Agentic AI - Digital Analytics
Not enough data
6.7
11
Not enough data
7.0
10
Not enough data
6.7
10
Not enough data
6.8
10
Administration
8.0
36
8.3
274
6.7
31
7.5
213
7.4
37
8.1
314
7.6
37
8.0
295
Functionality
7.6
26
Not enough data
8.2
26
Not enough data
8.4
26
Not enough data
8.1
26
Not enough data
7.7
25
Not enough data
6.9
25
Not enough data
Diverse Extraction Points
7.6
26
Not enough data
Analytics
8.1
8
Not enough data
7.1
8
Not enough data
7.7
8
Not enough data
8.3
7
Not enough data
6.7
6
Not enough data
5.6
6
Not enough data
Administration
8.3
7
Not enough data
4.4
6
Not enough data
7.9
8
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
8.1
75
8.6
67
7.9
69
8.1
57
Functionality
8.9
96
8.7
58
8.4
97
8.2
62
8.5
98
8.2
61
9.0
98
8.5
64
8.4
95
Feature Not Available
Development
9.2
20
Not enough data
8.6
15
Not enough data
Management
8.6
17
Not enough data
8.8
20
Not enough data
Integration Options
8.3
7
Not enough data
8.5
8
Not enough data
8.2
11
Not enough data
Not enough data
Not enough data
Agentic AI - Google Workspace for Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - SAP Store
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
8.4
76
|
Verified
8.2
312
|
Verified
8.8
98
|
Verified
8.7
355
|
Verified
7.9
67
|
Verified
7.8
281
|
Verified
8.5
86
|
Verified
7.9
298
|
Verified
7.9
37
8.0
161
7.4
26
Feature Not Available
Campaign Activity
8.7
85
|
Verified
8.6
348
|
Verified
Feature Not Available
8.9
381
|
Verified
8.4
64
|
Verified
8.0
273
|
Verified
8.9
82
|
Verified
8.3
324
|
Verified
8.1
64
|
Verified
7.9
273
|
Verified
Feature Not Available
Feature Not Available
Agentic AI - Marketing Analytics
Not enough data
6.4
13
Not enough data
7.0
14
Not enough data
6.3
12
Categories
Categories
Shared Categories
Adverity and Supermetrics are categorized as ETL Tools, Google Workspace for Marketing, Marketing Analytics, and Digital Analytics
Unique Categories
Adverity is categorized as SAP Store, Big Data Integration Platforms, E-Commerce Data Integration, Data Extraction, and E-Commerce Analytics
Supermetrics has no unique categories
Reviews
Reviewers' Company Size
Adverity
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Supermetrics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
57.2%
Information Technology and Services
5.2%
Online Media
3.6%
Consumer Goods
3.6%
Telecommunications
2.4%
Other
28.0%
Marketing and Advertising
53.6%
Retail
5.1%
Computer Software
3.1%
Information Technology and Services
2.4%
Online Media
1.9%
Other
33.9%
Discussions
Where is the data stored?
2 Comments
BA
On your Big Query or on your adverity accountRead more
We want to step up our marketing intelligence efforts but we don't really know where to start. What should we do?
2 Comments
BA
Hire them! Read more
Why do I need a professional service when I can build my own API connection?
2 Comments
BA
Adverity is easier than build your own API connectionRead more
Is there a way of speeding up Data Studio reports with large data volumes?
2 Comments
FB
Hi,
If you use Supermetrics for google sheet, you may change your data granularity working with pivot table and use this pivot table as data sources. The...Read more
What is the cadence in which you add new connection types and is there a way to get notifications of when these happen in my industry?
2 Comments
AC
Hey Tyson,
We're constantly releasing new data source connectors. For example, during Q1 2022 we're releasing 14 new connectors. We typically inform about...Read more
Will organic Twitter ever be added to the plans?
1 Comment
AC
Hi there,
We currently offer two connectors providing access to organic data – Twitter Premium and Twitter Public Data.
The Twitter Premium connector...Read more
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