Supermetrics Reviews & Product Details

Supermetrics helps marketers go AI-first - from insight to action. Founded in 2013 and headquartered in Helsinki, Finland, Supermetrics unifies the marketing workflow, connecting the full breadth of marketing and advertising data sources through to AI-powered analysis and activation, so businesses spend less time wrangling data and more time on strategic growth. Built for marketers, analysts, and BI professionals, Supermetrics serves organizations from small startups to large enterprises that rely on multiple data sources such as Google Analytics, Facebook Ads, HubSpot and Shopify - consolidating everything into the destination of their choice - spreadsheets, data warehouses, or AI assistants via native MCP support. Teams can connect and automate their marketing and advertising reporting without deep technical expertise, cutting the manual work and errors that come with pulling data by hand, and freeing up time for analysis and strategy instead of data collection. Supermetrics pairs a user-friendly interface with a library of templates and pre-built reports, making it fast to visualize data and get to an answer. The platform is trusted by 200,000+ organizations globally, including L’Oréal, BBC, and Heineken, across 120 countries. Supermetrics serves organizations of every size, from small and mid-sized businesses that need enterprise-grade reporting without enterprise overhead, to global brands such as Nestlé, Warner Bros, and Dyson, to agencies managing dozens of client accounts. The platform is SOC 2 Type II and ISO 27001 certified, GDPR and CCPA compliant, and backed by 24/5 global support. Its recognition as one of G2’s Top 50 Best EMEA Software Companies reflects an ongoing investment in innovation for data-driven marketing teams looking to move from manual reporting to AI-powered decisions.

Seller

Supermetrics

Discussions

Supermetrics Community

Languages Supported

English

Solution Type

All-in-One

Overview by

Owen Badham

Used by Precis Digital and 2 others

Beta

Pricing

Pricing provided by Supermetrics.

Single connector

$29.00

flat_rate Per Month

View More Pricing Information

Supermetrics Integrations

(69)

Verified by Supermetrics

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Supermetrics Reviews FAQs

Generated using AI

Last updated: Nov 04, 2026

What is Supermetrics, and what problem is it built to solve?

Supermetrics helps marketers and analysts move data from popular marketing and advertising platforms into AI chat, analytics, reporting, and data warehouse tools. It reports more than 15% of global ad spend through its platform.

What languages does Supermetrics support?

Supermetrics supports 1 language: English.

What company sizes and industries is Supermetrics the best fit for?

Supermetrics is most often used by small and mid-market teams, with marketing and advertising work especially prominent. Enterprise teams and several other industries also appear among its users.

Company size — Small business: Teams with 50 or fewer employees.
Company size — Mid-market: Teams with 51–1,000 employees.
Company size — Enterprise: Teams with more than 1,000 employees.
Industry — Marketing and advertising: The clearest concentration among the industries represented.
Other recurring industries: Retail, information technology, and healthcare.

How long does it take to implement Supermetrics across a team?

Implementations commonly go live in less than a day or within a month, though some teams report taking longer. The reported ranges vary with setup needs.

Time to go live	Relative frequency
Less than 1 day	Very common
Less than 1 month	Very common
1–3 months	Also reported regularly
3–6 months	Reported less often
6–12 months or more than 12 months	Occasional

What customer support options does Supermetrics provide, and how do users find the overall support experience?

Support is available through chat, email/help desk, and a knowledge base, with 24/7 live-rep support. The experience can be helpful and responsive, particularly for troubleshooting and setup, although some users encounter slow replies or issues that take time to resolve.

What is the experience like for teams switching to Supermetrics from another tool?

Switching to Supermetrics has often meant gaining broader connector coverage and more flexibility for collecting and reporting data across channels. Teams coming from tools such as Funnel, Adverity, and dashboard or reporting platforms describe choosing it for wider data access, easier customization, or a more workable cost; others find the transition takes effort, especially when they need to adapt existing metrics and reporting setups.

What tools and platforms does Supermetrics integrate with, and how do these integrations help users get more value from the product?

Supermetrics offers 44 integrations spanning marketing data sources and tools for reporting, analytics, commerce, and AI chat. These connections let teams bring data into reporting and analysis workflows, helping reduce manual pulls and make it easier to view performance across channels.

Advertising and social platforms: Facebook, Bing Ads, Amazon Advertising, LinkedIn Marketing Solutions, TikTok Ads, and Pinterest.
Marketing and analytics: Google Analytics, Adobe Analytics, HubSpot Marketing Hub, and ActiveCampaign.
Reporting and business intelligence: Data Studio, Looker, Microsoft Power BI, and Tableau.
Commerce: Shopify and WooCommerce.
AI chat: ChatGPT, Claude, and CoPilot.

What features or capabilities could make Supermetrics even more useful?

Supermetrics could be more useful with broader data coverage, smoother day-to-day operations, and clearer guidance for building and maintaining reports.

Expand connector coverage and add more source-specific metrics and fields, including organic social data.
Improve connection reliability and make refresh failures, reauthorization, and troubleshooting easier to manage.
Make data blending and report customization more flexible, with clearer metric definitions and compatibility guidance.
Simplify onboarding and navigation with more discoverable documentation, templates, and training.
Offer more flexible plans so teams can choose connectors and usage levels that match their needs.

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ANGEL V.

Paid Specialist

Enterprise (> 1000 emp.)

Originally submitted 6/27/2024

"Best platform to get marketing data"

5/5

What do you like best about Supermetrics?

All the connectors. You have the most popular platforms and tools ready to import your data. Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

Scroll. Sidebar is cool, but sometimes I feel it's all in a little space and you can't see all the parameters on the screen. Review collected by and hosted on G2.com.

Response from Dylan Caraker of Supermetrics

edit

Thanks for the great review! So glad to hear you're getting so much out of it. If you every need help or want to join in on the conversation, feel free to join our Community.

See how Supermetrics improved

Jennifer W.

Mid-Market (51-1000 emp.)

3/28/2024

"Excellent"

5/5

What do you like best about Supermetrics?

The Supermetrics team is great from sales through implementation and support. They are all helpful, knowledgeable, and answer emails and support tickets really quickly. They took all the questions and problems I had and solved them. We got a new product and it was great to work together to learn more as we went. Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

Supermetrics has been great. Honestly no complaints at all. Review collected by and hosted on G2.com.

What problems is Supermetrics solving and how is that benefiting you?

My issue started with trying to import all paid social media marketing data into one reporting software. It was terribly manual and difficult to report on. Supermetrics helped us get all of our data sources in one place and import it directly to our reporting software. It has completely streamlined our process and we've already built some great reporting off of it. Review collected by and hosted on G2.com.

JP J.

Head of Digital

Mid-Market (51-1000 emp.)

10/22/2024

"the product is good, the sales people are worthless"

0/5

What do you like best about Supermetrics?

it works and is easy to use.. Support is effeicent, reliable platform. Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

dealing with our Sales Account Manager is frustrating. Persistent sales messages, and a simple renewal for Reddit Ads connector, took over 20 emails, several apologies, and 22 days.

i would not recommend supermetrics purely becuase of their sales account management team Review collected by and hosted on G2.com.

Response from Dylan Caraker of Supermetrics

edit

I sincerely apologize for your frustrating experience with our sales account management process. This is not the standard we strive for, and I take your concerns seriously. Your feedback is invaluable as we work to improve our processes and ensure a smoother experience for our customers.

Please don’t hesitate to reach out to me directly at dylan.caraker@supermetrics.com so I can assist you personally and address any outstanding issues. Your satisfaction is our priority, and I’d love the opportunity to make things right.

Thank you again for taking the time to share your insights.

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

Originally submitted 2/13/2024

"Slow, inaccurate & not so great experience"

1/5

What do you like best about Supermetrics?

Basically it has more number of connectors in this sector than any competitor out there. Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

So far in the last 1 year we have faced n number of issues from them and they don't even respond properly Review collected by and hosted on G2.com.

Response from Dylan Caraker of Supermetrics

edit

I sincerely apologize for your frustrating experience with everything. This is not the standard we strive for, and I take your concerns seriously. Your feedback is invaluable as we work to improve our processes and ensure a smoother experience for our customers.

Thank you again for taking the time to share your insights.

Daniel A.

Senior BI Coordinator

Small-Business (50 or fewer emp.)

8/28/2024

"Ease of operation of Supermetrics"

5/5

What do you like best about Supermetrics?

Report and dashboard automation, a large number of integrations, and ease of use Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

I miss having support in my native language, which is Portuguese. Review collected by and hosted on G2.com.

Response from Dylan Caraker of Supermetrics

edit

So glad to hear you're loving the time savings!

Alice R.

Marketing counselor

Enterprise (> 1000 emp.)

8/2/2024

"Practice and fast"

4.5/5

What do you like best about Supermetrics?

It's easy to generate stats and user friendly, for lots of applications. Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

Sometimes, it bugs given the volume of data to process, but it's faster than on the apps. Review collected by and hosted on G2.com.

Response from Dylan Caraker of Supermetrics

edit

Thanks for the review, Hunter! Unfortunately, bugs happen, but we always working to squash those. So happy it's helping you get those schedules moving.

Tom B.

Data Director

Small-Business (50 or fewer emp.)

9/12/2024

"One of the best tool to extract data. I've been using it for the last 10 years"

4.5/5

What do you like best about Supermetrics?

Ease of use. amount of connector available Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

quota limit mostly in trigger since we are an agency with a tone of client Review collected by and hosted on G2.com.

Response from Dylan Caraker of Supermetrics

edit

So glad ease of use is coming through, and we really strive to make that happen for you! For the quota limit, definitely get someone on a call about that as we might have a workaround for you.

Vlad O.

Analyst

Small-Business (50 or fewer emp.)

7/2/2024

"The most advanced reporting and data integration tool out there"

4/5

What do you like best about Supermetrics?

Supermetrics is so easy to use, and the user interface for Google Sheets is intuitive and fast. There is a huge number of connectors available. I liked the scheduling options in my legacy plan, with hourly refreshes available. The customer support is premium and fast. Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

There is a limited set of connectors available in the less expensive pricing plans, and the pricing has increased significantly over the years. Review collected by and hosted on G2.com.

Agustin G.

Data Engineer

Enterprise (> 1000 emp.)

9/9/2024

"Great performance and support"

5/5

What do you like best about Supermetrics?

The integration with all the tools of Marketing and technical Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

Nothing, it's very intuitive to use and the support is really good Review collected by and hosted on G2.com.

Response from Dylan Caraker of Supermetrics

edit

Love that you're loving it! We'd love to hear more from you about it in our Community: https://community.supermetrics.com/

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

3/22/2024

"Very Comprehensive"

5/5

What do you like best about Supermetrics?

Ease of use - it feels very much "point and shoot" & I get the data I need, as I need it.

They support all of the social media platforms we require, and integrates very easily into our Looker Studio reporting.

The customer service team are very thorough as well - keeping us regularly up to date with the progress of our tickets and giving us thorough explanations in regards to the outcome of our queries. Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

There are some social media metrics that do not full through for us. When we ask however, these are fully explained as to why they don't full through & workable alternatives are provided Review collected by and hosted on G2.com.