Supermetrics Reviews & Product Details

Supermetrics helps marketers go AI-first - from insight to action. Founded in 2013 and headquartered in Helsinki, Finland, Supermetrics unifies the marketing workflow, connecting the full breadth of marketing and advertising data sources through to AI-powered analysis and activation, so businesses spend less time wrangling data and more time on strategic growth. Built for marketers, analysts, and BI professionals, Supermetrics serves organizations from small startups to large enterprises that rely on multiple data sources such as Google Analytics, Facebook Ads, HubSpot and Shopify - consolidating everything into the destination of their choice - spreadsheets, data warehouses, or AI assistants via native MCP support. Teams can connect and automate their marketing and advertising reporting without deep technical expertise, cutting the manual work and errors that come with pulling data by hand, and freeing up time for analysis and strategy instead of data collection. Supermetrics pairs a user-friendly interface with a library of templates and pre-built reports, making it fast to visualize data and get to an answer. The platform is trusted by 200,000+ organizations globally, including L’Oréal, BBC, and Heineken, across 120 countries. Supermetrics serves organizations of every size, from small and mid-sized businesses that need enterprise-grade reporting without enterprise overhead, to global brands such as Nestlé, Warner Bros, and Dyson, to agencies managing dozens of client accounts. The platform is SOC 2 Type II and ISO 27001 certified, GDPR and CCPA compliant, and backed by 24/5 global support. Its recognition as one of G2’s Top 50 Best EMEA Software Companies reflects an ongoing investment in innovation for data-driven marketing teams looking to move from manual reporting to AI-powered decisions.

Seller

Supermetrics

Discussions

Supermetrics Community

Languages Supported

English

Solution Type

All-in-One

Overview by

Owen Badham

Used by Precis Digital and 2 others

Beta

Pricing

Pricing provided by Supermetrics.

Single connector

$29.00

flat_rate Per Month

View More Pricing Information

Supermetrics Integrations

(69)

Verified by Supermetrics

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Supermetrics Reviews FAQs

Generated using AI

Last updated: Nov 04, 2026

What is Supermetrics, and what problem is it built to solve?

Supermetrics helps marketers and analysts move data from popular marketing and advertising platforms into AI chat, analytics, reporting, and data warehouse tools. It reports more than 15% of global ad spend through its platform.

What languages does Supermetrics support?

Supermetrics supports 1 language: English.

What company sizes and industries is Supermetrics the best fit for?

Supermetrics is most often used by small and mid-market teams, with marketing and advertising work especially prominent. Enterprise teams and several other industries also appear among its users.

Company size — Small business: Teams with 50 or fewer employees.
Company size — Mid-market: Teams with 51–1,000 employees.
Company size — Enterprise: Teams with more than 1,000 employees.
Industry — Marketing and advertising: The clearest concentration among the industries represented.
Other recurring industries: Retail, information technology, and healthcare.

How long does it take to implement Supermetrics across a team?

Implementations commonly go live in less than a day or within a month, though some teams report taking longer. The reported ranges vary with setup needs.

Time to go live	Relative frequency
Less than 1 day	Very common
Less than 1 month	Very common
1–3 months	Also reported regularly
3–6 months	Reported less often
6–12 months or more than 12 months	Occasional

What customer support options does Supermetrics provide, and how do users find the overall support experience?

Support is available through chat, email/help desk, and a knowledge base, with 24/7 live-rep support. The experience can be helpful and responsive, particularly for troubleshooting and setup, although some users encounter slow replies or issues that take time to resolve.

What is the experience like for teams switching to Supermetrics from another tool?

Switching to Supermetrics has often meant gaining broader connector coverage and more flexibility for collecting and reporting data across channels. Teams coming from tools such as Funnel, Adverity, and dashboard or reporting platforms describe choosing it for wider data access, easier customization, or a more workable cost; others find the transition takes effort, especially when they need to adapt existing metrics and reporting setups.

What tools and platforms does Supermetrics integrate with, and how do these integrations help users get more value from the product?

Supermetrics offers 44 integrations spanning marketing data sources and tools for reporting, analytics, commerce, and AI chat. These connections let teams bring data into reporting and analysis workflows, helping reduce manual pulls and make it easier to view performance across channels.

Advertising and social platforms: Facebook, Bing Ads, Amazon Advertising, LinkedIn Marketing Solutions, TikTok Ads, and Pinterest.
Marketing and analytics: Google Analytics, Adobe Analytics, HubSpot Marketing Hub, and ActiveCampaign.
Reporting and business intelligence: Data Studio, Looker, Microsoft Power BI, and Tableau.
Commerce: Shopify and WooCommerce.
AI chat: ChatGPT, Claude, and CoPilot.

What features or capabilities could make Supermetrics even more useful?

Supermetrics could be more useful with broader data coverage, smoother day-to-day operations, and clearer guidance for building and maintaining reports.

Expand connector coverage and add more source-specific metrics and fields, including organic social data.
Improve connection reliability and make refresh failures, reauthorization, and troubleshooting easier to manage.
Make data blending and report customization more flexible, with clearer metric definitions and compatibility guidance.
Simplify onboarding and navigation with more discoverable documentation, templates, and training.
Offer more flexible plans so teams can choose connectors and usage levels that match their needs.

G2 reviews are authentic and verified.

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Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

Originally submitted 9/13/2022

"Great software to help with data visualization BUT semi-frequent issues"

3.5/5

What do you like best about Supermetrics?

Supermetrics is extremely easy to use. Being able to migrate data from multiple sources into one report is life-saving for agency life where there are 5+ digital channels per client. Supermetrics has truly taken our reporting capabilities to the next level. Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

Sometimes there are glitches with Supermetrics where the data is not reusable when I duplicate reports. I had difficulty with this multiple times, but support was also easy to get a hold of when I needed some extra assistance. Each month, it seems the data disconnects and I have to go into Supermetrics to reconnect the social media accounts. It is frustrating that the report process is no longer that streamlined. It's also extremely expensive as an agency that only needs 1 data source, but has to pay almost $3K for the tool every year. Review collected by and hosted on G2.com.

Response from William Burden of Supermetrics

edit

Thank you for your kind words about Supermetrics, and for taking the time to write this review. We're glad to hear that our software has helped you save time and simplify data visualization in your agency work.

We appreciate your feedback on glitches with duplication--this is something we're constantly working to improve with the help of Google. Glad that support was able to help you in these cases, and please don't hesitate to reach out with ways we can improve the experience for yourself and others.

Thanks again for choosing Supermetrics, and we hope you'll continue finding it helpful in your work.

Pascal D.

12/16/2025

"Simple data management through Supermetrics"

5/5

What do you like best about Supermetrics?

I appreciate the simple setup and full flexibility that Supermetrics offers through its implementation in Google Sheets. I can create my own dashboards just the way I need them, and that helps me a lot. Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

Partially many connectors and metrics that are not always 100% clear. I would appreciate it if it were described more precisely what exactly the metrics actually represent. Review collected by and hosted on G2.com.

Jorge W.

12/16/2025

"Efficient Connectors, Easy Integration"

4.5/5

What do you like best about Supermetrics?

I like how easy it is to use and implement new connectors on platforms like Looker Studio. The connectors make it much easier to set up dashboards. Additionally, the initial setup of Supermetrics was very easy, especially because I had already tried the trial version. Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

It would be good to have the option to enable AI analysis of the reports. Review collected by and hosted on G2.com.

Aatish R.

Lead Analyst

Small-Business (50 or fewer emp.)

12/16/2025

"Effortless Setup and ETL-Free Experience"

5/5

What do you like best about Supermetrics?

Easy setup and avoidance for ETL team. The connectors and fields are great and don't additional manipulation Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

Limit of 10 accounts per authentication. This limits use of single license for a large network of stores Review collected by and hosted on G2.com.

Joao Victor M.

12/16/2025

"Facilitate Data Integration with Intuitive Interface"

5/5

What do you like best about Supermetrics?

I like that Supermetrics is user-friendly and agile, which greatly facilitates understanding and the learning curve, especially for some novice users. Additionally, I like that it has many connectors, which helps in the integration of media campaign data. The initial setup was also very easy, which is a big plus. Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

More connectors in the package included with subscription Review collected by and hosted on G2.com.

John P.

Digital Strategist

Mid-Market (51-1000 emp.)

12/18/2025

"Time-Saving Data Integration with Exceptional Support"

4.5/5

What do you like best about Supermetrics?

I love that Supermetrics just works well, especially with Google Sheets. It saves me a lot of time compared to logging into and looking for over 100 KPIs from a big list of clients. The support is personal, quick, and excellent. Additionally, the initial setup was very easy. Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

Reporting templates could be more versatile for multi-channel reporting. Review collected by and hosted on G2.com.

Verified User in Hospital & Health Care

Mid-Market (51-1000 emp.)

12/16/2025

"Effortless Data Consolidation with Looker Studio Integration"

4/5

What do you like best about Supermetrics?

Quite easy to use and plugs into Looker Studio so I can consolidate my data. Customer support was good at answering my questions. The actual integration was easy too as I was able to link Google Ads, Bing etc into Supermetrics easier. Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

Issues with product feeds and shopping ads which means I can't see that data in Looker Studio. I had to use other integrations instead. Review collected by and hosted on G2.com.

João Victor M.

Head of Business Intelligence

Mid-Market (51-1000 emp.)

12/16/2025

"Quick Integration and Easy Use with Supermetrics"

4.5/5

What do you like best about Supermetrics?

I use Supermetrics to pull data from pages and profiles and I really like the ease of use. The integration is quick and simple, which really helps in day-to-day tasks. I also appreciate the account sharing feature, which offers a practical way to manage different profiles. Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

size of the queries Review collected by and hosted on G2.com.

Jed Michael V.

Analyst

12/18/2025

"Effortless Data Automation and Flexibility"

5/5

What do you like best about Supermetrics?

I like that Supermetrics is very easy to use and also quite flexible. There are a lot of metrics available, especially on platforms like Meta and Google. I find it very beneficial for automation of data pulling, which allows me to perform a daily pull of data effortlessly. The initial setup was very easy too. Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

None Review collected by and hosted on G2.com.

Chris A.

SVP Insight & Growth

Mid-Market (51-1000 emp.)

Originally submitted 2/23/2023

"Gamechanging tool for publishers"

5/5

What do you like best about Supermetrics?

The ability to get data out of GA, social platforms, Ad Manager and other data sources, then schedule it into Google Sheets makes it easy to create reports and dashboards. Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

It's occasionally glitchy, but you can normally get around it. Review collected by and hosted on G2.com.