Supermetrics Reviews & Product Details

Connecting data sources from various advertising platforms is very convenient, and the Supermetrics AI Studio dashboards are excellent to use. Review collected by and hosted on G2.com.

The price is a bit high, and the packages aren't very flexible. Review collected by and hosted on G2.com.

I love that Supermetrics makes it easy to automate standard performance data from platforms like Facebook, Google, TikTok, and export all my Shopify data. I really appreciate that I don't have to go in and pull reporting every day. Waking up and logging on to have all the data from the previous day updated within our dashboards is invaluable. Being able to pull data directly within Google Sheets is incredibly helpful. The confidence it gives me by negating potential human error with manual updates is also a huge plus. The initial setup of Supermetrics was super easy, just a few clicks to add the extension to Google Sheets and authorize the connections. I was able to start using it right away. I consider Supermetrics a premium tool with the functionality and connectors needed for a company doing substantial business. Review collected by and hosted on G2.com.

I generally just think that adding more connectors will be helpful in the future. There are some platforms such as ShopMy where it doesn't have all of the data that I need. So it doesn't connect to ShopMy. Also, AWHEN, it has, but it only allows for a thirty day look back window. That makes it so I can use Supermetrics 100% of the time, but I'm able to use it about 90% of the time. Review collected by and hosted on G2.com.

What I like most about Supermetrics is its ease of use, which allows us to develop reports and analyses of all our clients' digital properties without complications. Additionally, the technical support is excellent, always available to answer any specific technical questions that arise. I appreciate the ability to access all platforms from one place, which greatly simplifies the analysis and reporting process for us. I also value the seamless integration with Google Data Studio and Google Sheets, which allows us to efficiently feed dashboards and spreadsheets. The initial setup of Supermetrics was very simple and intuitive, which greatly facilitated its adoption by our team. Overall, these aspects make my experience with Supermetrics exceptional. Review collected by and hosted on G2.com.

We have no complaints. Review collected by and hosted on G2.com.

Been using the Supermetrics data studio connector for 3 yrs now, and it connects seamlessly to many of the other tools we use - semrush, FB Ads manager, LinkedIn, GMB, etc. Review collected by and hosted on G2.com.

The pricing for HubSpot/Mailchimp integration is quite expensive for SMBs. For agencies, the pricing probably works (since you can use it for a few clients as long as the total accounts are less than 10), but in most cases, clients want ownership of the data and would like it to be from their account, so that's a major limitation. Review collected by and hosted on G2.com.

Saves my team hours every week. Pulls ad data into one dashboard cleanly. Client reporting went from painful to push-button. Review collected by and hosted on G2.com.

Pricing over 3 channels and integrations are bit complex Review collected by and hosted on G2.com.

It makes it easy to analyse data and create interactive dashboards from it. Review collected by and hosted on G2.com.

Depending on the plan, the number of data sources can feel a bit limited. Review collected by and hosted on G2.com.

Supermetrics has become an essential part of my reporting workflow.

Supermetrics makes it incredibly easy to pull data across multiple marketing channels and clients into a single source of truth. The setup is intuitive, and building dashboards and reports—especially in Looker—feels fast, flexible, and reliable. Even with complex, multi-client reporting needs, Supermetrics handles it smoothly without unnecessary friction.

What really stands out is how user-friendly the platform is. Connecting new data sources, customizing fields, and refreshing reports takes minutes, not hours. It’s enabled me to scale reporting across channels without adding operational overhead.

On top of that, the support team is excellent. They’re responsive, knowledgeable, and genuinely helpful when troubleshooting issues or answering nuanced questions. It feels like working with a partner, not just a tool.

I have tested out multiple tools similar to Supermetrics and they always come up ahead. Review collected by and hosted on G2.com.

Sometimes the connectors will break or go down. It is a little slow to load, but I think it has less to do with Supermetrics vs the ad channels themselves. In any case, the data connection is back up on a timely matter. Review collected by and hosted on G2.com.

I love using Supermetrics because it pulls all my marketing and business data into Google Sheets and Looker Studio automatically, so reporting is fast, consistent, and always up to date. It saves hours of manual exports and reduces errors, which makes decisions easier and quicker. Review collected by and hosted on G2.com.

Supermetrics could improve connecting to data sources a bit by making new user and data-source connections more automated. At the same time, I get that they’re dependent on each marketing vendor’s authentication and API rules, so there are limits to how “hands-off” it can realistically be. Review collected by and hosted on G2.com.

Supermetrics makes it relatively easy to pull marketing data from multiple platforms into tools like Google Sheets and Looker Studio. It simplifies reporting workflows and saves time compared to manually exporting and combining data from different ad platforms. Review collected by and hosted on G2.com.

The biggest downside is the lack of flexibility in their pricing and platform access. Many connectors are locked behind higher-tier plans, which can make the tool expensive very quickly. It often feels like you need to upgrade just to access basic functionality, and the pricing structure doesn’t scale well if you only need a few specific integrations. Review collected by and hosted on G2.com.

Supermetrics makes it super simple to pull data from multiple platforms into one place without a lot of manual work. The ease of integration with tools like Google Sheets, Excel, and Data Studio is a huge time saver. I also like that once you set up a query, it keeps running automatically, which cuts down repetitive work and increases the frequency of use. The implementation was straightforward, and the number of connectors available means I can pull data from almost any marketing or analytics platform I use. Overall, it’s reliable and saves a ton of time in reporting. Review collected by and hosted on G2.com.

The biggest downside for me is that sometimes the queries can be a bit slow when dealing with large datasets, and they occasionally hit limits depending on the data source. While the platform is quite powerful, the pricing can feel a little steep if you’re a smaller team. Customer support is generally helpful, but at times responses take longer than expected. I also think the dashboard/UI could be slightly more intuitive for new users, as there’s a bit of a learning curve in the beginning. Review collected by and hosted on G2.com.