--- title: Supermetrics Reviews meta_title: 'Supermetrics Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 823 reviews by the users' company size, role or industry to find out how Supermetrics works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 823 scale: '5' date_modified: '2026-08-04' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Supermetrics Reviews **Vendor:** Supermetrics **Category:** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics) **Average Rating:** 4.4/5.0 **Total Reviews:** 823 ## About Supermetrics Supermetrics helps marketers go AI-first - from insight to action. Founded in 2013 and headquartered in Helsinki, Finland, Supermetrics unifies the marketing workflow, connecting the full breadth of marketing and advertising data sources through to AI-powered analysis and activation, so businesses spend less time wrangling data and more time on strategic growth. Built for marketers, analysts, and BI professionals, Supermetrics serves organizations from small startups to large enterprises that rely on multiple data sources such as Google Analytics, Facebook Ads, HubSpot and Shopify - consolidating everything into the destination of their choice - spreadsheets, data warehouses, or AI assistants via native MCP support. Teams can connect and automate their marketing and advertising reporting without deep technical expertise, cutting the manual work and errors that come with pulling data by hand, and freeing up time for analysis and strategy instead of data collection. Supermetrics pairs a user-friendly interface with a library of templates and pre-built reports, making it fast to visualize data and get to an answer. The platform is trusted by 200,000+ organizations globally, including L’Oréal, BBC, and Heineken, across 120 countries. Supermetrics serves organizations of every size, from small and mid-sized businesses that need enterprise-grade reporting without enterprise overhead, to global brands such as Nestlé, Warner Bros, and Dyson, to agencies managing dozens of client accounts. The platform is SOC 2 Type II and ISO 27001 certified, GDPR and CCPA compliant, and backed by 24/5 global support. Its recognition as one of G2’s Top 50 Best EMEA Software Companies reflects an ongoing investment in innovation for data-driven marketing teams looking to move from manual reporting to AI-powered decisions. ## Supermetrics Pros & Cons **What users like:** - Users find Supermetrics to be **easy to use** , efficiently consolidating complex marketing data from various platforms. (29 reviews) - Users appreciate the **robust integrations** of Supermetrics, seamlessly connecting diverse data sources for efficient reporting. (27 reviews) - Users appreciate the **quick and excellent customer support** from Supermetrics, enhancing their overall experience and efficiency. (17 reviews) - Users praise the **easy integrations** of Supermetrics, streamlining connections across platforms for enhanced workflow efficiency. (16 reviews) - Users commend Supermetrics for its **time-saving automation** , which streamlines data extraction and reporting efficiently. (15 reviews) - Users love the **easy-to-use connectors** of Supermetrics, which simplify data integration and enhance efficiency for analysis. (14 reviews) - Time-Saving (13 reviews) - Features (12 reviews) - Insights (12 reviews) - Helpful (11 reviews) **What users dislike:** - Users find Supermetrics **expensive** , wishing for more flexible pricing options for the features they use. (14 reviews) - Users face **missing features** in Supermetrics, specifically regarding product feeds and filtering capabilities in Looker Studio. (10 reviews) - Users find the **pricing issues** with Supermetrics challenging, desiring more flexible subscription options for better value. (8 reviews) - Users note **data limitations** in Supermetrics, especially with missing GA4 funnel events and issues with product feeds. (7 reviews) - Users feel restricted by **data limitations** and find support inadequate when facing source connection issues. (7 reviews) - Users experience **connector issues** with Supermetrics, including syncing problems and difficult server setups, affecting usability. (5 reviews) - Users experience a notable **learning curve** with Supermetrics, as initial configuration and documentation are confusing for beginners. (5 reviews) - Users face **poor customer support** , struggling with integration issues and bugs that remain unresolved due to limited assistance. (5 reviews) - API Limitations (4 reviews) - Data Management Issues (4 reviews) ## Supermetrics Reviews ### 1. Very positive experience **Rating:** 5.0/5.0 stars **Reviewed by:** Paula G. | Mid-Market (51-1000 emp.) **Reviewed Date:** September 14, 2023 **What do you like best about Supermetrics?** The multiple application possibilities of the indicators extracted through the tool **What do you dislike about Supermetrics?** Some bug situations in automatic data updates **What problems is Supermetrics solving and how is that benefiting you?** Supermetrics is an important ally in making any decision about the campaigns of the clients I serve ### 2. Easy and very efficient **Rating:** 5.0/5.0 stars **Reviewed by:** Drew A. | Mid-Market (51-1000 emp.) **Reviewed Date:** September 12, 2023 **What do you like best about Supermetrics?** I am able to pull data from multiple UI's to compile together. Quieries like these would require coding if it wasn't for Supermetrics. **What do you dislike about Supermetrics?** I have issues sometimes with Google Analytics **What problems is Supermetrics solving and how is that benefiting you?** Merging data from different interfaces. ### 3. Nice and insighful experience **Rating:** 5.0/5.0 stars **Reviewed by:** Carolina A. | Small-Business (50 or fewer emp.) **Reviewed Date:** September 07, 2023 **What do you like best about Supermetrics?** That it allows you to visualize data from mutiple data connectors easily. **What do you dislike about Supermetrics?** That sometimes it troubleshoots and you have to review connections **What problems is Supermetrics solving and how is that benefiting you?** It solves data reporiting and visualization, this saves time and allows us to optimize resources. ### 4. Reliable and comprehensive Google Looker connector solution **Rating:** 4.5/5.0 stars **Reviewed by:** Selim I. | Small-Business (50 or fewer emp.) **Reviewed Date:** September 20, 2023 **What do you like best about Supermetrics?** Number of connectors, reliable service, helpful support. **What do you dislike about Supermetrics?** Connection steps can be confusing sometimes. Also need to refresh connection sometimes. **What problems is Supermetrics solving and how is that benefiting you?** We are connecting several data sources to our Google Looker dashboards. ### 5. Easy to use and automated data **Rating:** 5.0/5.0 stars **Reviewed by:** Isabella G. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 22, 2023 **What do you like best about Supermetrics?** That its super easy to use and understand, it help us to centralize all the information from all the platforms and have everything updated on a daily basis, we love it **What do you dislike about Supermetrics?** That some platforms are not available and there is a limit for querys usage, so sometimes we can't add any more and we need to start deleting some, other than that, everything is great **What problems is Supermetrics solving and how is that benefiting you?** Updated and automatic information on a daily basis, we can review our campaigns performance everyday and analyze quicker the information to make better desitions ### 6. Excellent Product! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Furniture | Small-Business (50 or fewer emp.) **Reviewed Date:** October 25, 2023 **What do you like best about Supermetrics?** Keeping everything very automated and also the interface is so easy to use. Customer support is really responsive as well, which is amazing! **What do you dislike about Supermetrics?** not much really, I think it would be great if the pricing can be more competitive **What problems is Supermetrics solving and how is that benefiting you?** Help downloading data from various platform in a timely manner ### 7. Very Good **Rating:** 5.0/5.0 stars **Reviewed by:** Marina M. | Mid-Market (51-1000 emp.) **Reviewed Date:** September 15, 2023 **What do you like best about Supermetrics?** Practicality and speed in receiving the data **What do you dislike about Supermetrics?** Nothing, I think the tool meets the requirements **What problems is Supermetrics solving and how is that benefiting you?** Resolution on the delay in receiving data and manual time for data collection together. ### 8. Power full tool **Rating:** 5.0/5.0 stars **Reviewed by:** Victor Henrique Oliveira M. | Mid-Market (51-1000 emp.) **Reviewed Date:** September 18, 2023 **What do you like best about Supermetrics?** It is the facilitie and the way that data come to data bases. **What do you dislike about Supermetrics?** I think supermetrics spensive for small business. **What problems is Supermetrics solving and how is that benefiting you?** It is Join all the data from diferents medias. ### 9. Great to get data into one place **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 24, 2023 **What do you like best about Supermetrics?** The big upside is that you can pull a lot of data from certain platforms and have it be in one report, or tailor it to however needed. **What do you dislike about Supermetrics?** It can be confusing with the various third party connectors needed for the various platforms fetching data from. **What problems is Supermetrics solving and how is that benefiting you?** Able to pull data on a timely basis, and have everything organized as needed, to be additionally used in Looker studio. ### 10. The supermetrics team are very reliable and helpful **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** December 05, 2023 **What do you like best about Supermetrics?** How easy the platforms is to use and work with. **What do you dislike about Supermetrics?** The limitations of the system like the amount of connections **What problems is Supermetrics solving and how is that benefiting you?** Connecting multiple data sources ### 11. Easy and save time **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 28, 2023 **What do you like best about Supermetrics?** everything can be automated and save time from pulling data from various platforms **What do you dislike about Supermetrics?** custom events or conversions from Facebook cannot be downloaded. **What problems is Supermetrics solving and how is that benefiting you?** saving time for pulling data ### 12. Gets the Job Done **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** September 07, 2023 **What do you like best about Supermetrics?** I love the ease of being able to pull in queries. **What do you dislike about Supermetrics?** We needed to get data from Criteo, but the only way this was possible was by changing our entire plan. We wish there was an al a carte option to get data from one-off platforms. **What problems is Supermetrics solving and how is that benefiting you?** Supermetrics is helping pull in data from our paid platforms so we can view all analytics side by side each other. ### 13. Supermetrics is overal a very useful agency partner **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** September 07, 2023 **What do you like best about Supermetrics?** it's easy to connect sources via the tool to get the data we need it's easy to use easy to manage would't change it for another tool (looked into other solutions) **What do you dislike about Supermetrics?** it causes lookerstudio to lag. Not all data is retrievable It's expensive The google sheet connector only allows 1 seat, per extra seat it becomes super expensive **What problems is Supermetrics solving and how is that benefiting you?** easy to connect data to lookerstudio and google sheets ### 14. I have already understood the role. I was the only one who wanted more info about this program. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** September 15, 2023 **What do you like best about Supermetrics?** We can integrate lots of data sources (Google Ads accounts, GA4 properties) very easily and we can use these in our Looker Studio reports. **What do you dislike about Supermetrics?** I don't know well, but I heard that this tool is really expensive for us. **What problems is Supermetrics solving and how is that benefiting you?** Originally we integrated lots of information from more than a thousand Universal Analytics properties and Google Ads with Supermetrics. It is a useful solution. ### 15. Useful tools for reports **Rating:** 3.5/5.0 stars **Reviewed by:** Steven C. | Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** September 07, 2023 **What do you like best about Supermetrics?** Very useful tool for a small business, easy to understand. **What do you dislike about Supermetrics?** The price of more specific connectors is quite high for a small company. **What problems is Supermetrics solving and how is that benefiting you?** Report for my franchise systems ### 16. Easy to use **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Luxury Goods & Jewelry | Mid-Market (51-1000 emp.) **Reviewed Date:** October 02, 2023 **What do you like best about Supermetrics?** Supermetrics is very easy to use. Its a great platform where we can combine data from different marketing platforms. Supermetrics team are always available when required. It can be easilty integrated with Data viz tools. **What do you dislike about Supermetrics?** There's nothing I do not like about Supermetrics. **What problems is Supermetrics solving and how is that benefiting you?** Can now combine all marketing data from different platforms ### 17. Supermetrics helps quite a bit **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** September 13, 2023 **What do you like best about Supermetrics?** It's simple to use and allows for connections between different parts of data. Don't know where I'd be without being able to blend different data sources together with Supermetrics. **What do you dislike about Supermetrics?** Reports often break, however, I will say that refreshing the data usually works. I don't have any glaring issues with Supermetrics though. **What problems is Supermetrics solving and how is that benefiting you?** Blending data types together to create dashboards and reports ### 18. Supermetrics has saved ~720 hours per year **Rating:** 5.0/5.0 stars **Reviewed by:** Brendan C. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 22, 2023 **What do you like best about Supermetrics?** Being able to easily schedule the fetching and storing of data for use in reporting and projects. This data is then effectively centralised, deduplicated, and standardised for use in reporting. **What do you dislike about Supermetrics?** The need to duplicate licenses for each individual user (e.g. 2x users may be working on the same report, but each user needs a license). If API allowances could be shared from a centralised manager account without a need to cap the number of users within, that would be useful. **What problems is Supermetrics solving and how is that benefiting you?** Reducing the need for manually fetching data and pasting it into raw data tabs to populate client reporting and reporting to internal stakeholders across marketing and websites. Reducing human error in collating data, by periodically fetching the data straight from the source. ### 19. An extremely flexible way to managing data **Rating:** 5.0/5.0 stars **Reviewed by:** Vu Nguyen K. | Enterprise (> 1000 emp.) **Reviewed Date:** February 23, 2023 **What do you like best about Supermetrics?** Because Supermetrics helps automate the import of data onto Google Sheets - which is an flexible tool itself, it cracks the barriers of Google Analytics. Plus, the option to avoid GA's data sampling from Suppermetrics changes the game for big companies with too much data to handle. **What do you dislike about Supermetrics?** I would say my least favorite aspect of Supermetrics is the time it takes to process data to avoid sampling. Also, I notice that the most recent date's session number is always higher than usual after the first processing. **What problems is Supermetrics solving and how is that benefiting you?** Supermetrics helps automate my data processing, helps avoid data sampling errors from Google Analytics and also change the data collected from GA into a more flexible form for analyzing. ### 20. Best platform connector ever! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Telecommunications | Mid-Market (51-1000 emp.) **Reviewed Date:** September 11, 2023 **What do you like best about Supermetrics?** - Variety of connectors available - Ease of use - Variety of connections to visualization tools - The ability to do data binding across platfroms and data warehouses **What do you dislike about Supermetrics?** - Cost maybe prohbitive to smaller businesses - **What problems is Supermetrics solving and how is that benefiting you?** - Combining of platform datasets into one dashboard - GA4 quota limitations - Setting up raw data feeds into cloud storage platforms ### 21. Perfect for keeping track of lots of spices **Rating:** 5.0/5.0 stars **Reviewed by:** Kofi V. | Small-Business (50 or fewer emp.) **Reviewed Date:** September 12, 2023 **What do you like best about Supermetrics?** We use super metrics to keep track of our daily profit and loss and are able to build in all of our sources of revenue and costs. It's perfect **What do you dislike about Supermetrics?** It can be an expensive way of doing it but that would be only complaint. **What problems is Supermetrics solving and how is that benefiting you?** It solves us keeping tracking of lots of sources of income and expenses ### 22. Perfect for sharing data and insights with clients **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** September 12, 2023 **What do you like best about Supermetrics?** I love the automation of supemetrics - it makes sharing reports and data quick and easy. **What do you dislike about Supermetrics?** Sometimes the platform will break and become buggy - it may take a while to get this fixed and the customer support can sometimes be on the slower end. **What problems is Supermetrics solving and how is that benefiting you?** Pulls multiple data sources into the one report ### 23. Supermetrics Review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** September 12, 2023 **What do you like best about Supermetrics?** Being able to integrate data from multiple channels is great to view the entireity of campaign preformance while also having the information be segmented and digestable. **What do you dislike about Supermetrics?** Set up and learning how to initially use the platform takes a bit of time and the response from support can be delayed. **What problems is Supermetrics solving and how is that benefiting you?** Reporting data for clients ### 24. A must-have for advanced reporting **Rating:** 4.5/5.0 stars **Reviewed by:** Justyna W. | Marketing Manager Associate, Mid-Market (51-1000 emp.) **Reviewed Date:** February 28, 2023 **What do you like best about Supermetrics?** The number of different data sources is great. The connection barely ever fails and is irreplaceable when it comes to creating more robust reporting. The metrics, dimensions and filters are all very customizable. An amazing base for craeting custom reports and dashboards in Google Data Studio. **What do you dislike about Supermetrics?** The connection with Facebook used to fail quite a lot when I had a lot of rows and added formulas in one spreadsheet. The problem disappeared with decreasing the amount of metrics and added formulas. **What problems is Supermetrics solving and how is that benefiting you?** I can pull all the platform related metrics that I'm interested in and easily add my own formulas to the same sheet for the metrics I prefer to track with my first party data. ### 25. Love the features of Supermetrics **Rating:** 3.5/5.0 stars **Reviewed by:** Quincy J. | Small-Business (50 or fewer emp.) **Reviewed Date:** September 12, 2023 **What do you like best about Supermetrics?** I love the ability to be able to connect to multiple reporting sources in order to paint a concise and clear picture. **What do you dislike about Supermetrics?** There are not a lot of user help modules and documentation. The licensing structure is too expensive for managing agency partners. **What problems is Supermetrics solving and how is that benefiting you?** Bringing together multiple paid channels to report channel successes in Looker studio ### 26. Very Good **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** September 13, 2023 **What do you like best about Supermetrics?** I can pull the data automatically **What do you dislike about Supermetrics?** Sometimes the database pulls incorrect data and I have to keep updating it so that it pulls correctly. **What problems is Supermetrics solving and how is that benefiting you?** I can pull data from Google and Facebook tools automatically without having to spend time from my routine to do it manually. ### 27. Supermetrics for Google Sheets Performance Marketer heavy user **Rating:** 5.0/5.0 stars **Reviewed by:** Jaani S. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 28, 2023 **What do you like best about Supermetrics?** Supermetrics allows me to implement a data-analysis vision and combine data from multiple sources. Most times I don't even have to log in to any ad platforms to know the performance or what is the cause of performance anomalies. **What do you dislike about Supermetrics?** The user experience can be annoying from time to time when changing an existing query. Often times when I make any change to the query (change metrics e.g.) and apply the changes, it will not change anything in the data unless I remove the existing data from the columns. Also, triggers could be managed in a more intuitive way. I've been having trouble regarding triggers stopping working (not updating the data despite the trigger settings being correctly set and steps being taken according to your customer support advice). **What problems is Supermetrics solving and how is that benefiting you?** 1. Analysis - Couldn't think of a better way of creating ad hoc analysis than fetching the required data with Supermetrics and visualizing that. 2. Templates - Features like 'Duplicate this file for another account' and Template Gallery has made my team's work much more efficient and standardized. 3. Dashboards - Most of the views can be made with native integrations, but when a custom view is needed to the dashboard, the data is easy to get with Supermetrics and then manipulate to the correct form for the dashboard. ### 28. Great Connector For Multiple Applications **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** September 07, 2023 **What do you like best about Supermetrics?** The ability to bring in multiple platforms and sources into a single dashboard. Helps create reports easily instead of looking at each individual marketing platform. **What do you dislike about Supermetrics?** Connection issues have been an issue for us in the past and it makes us hesitant on the quality of information that is given. However, this occurence isn't too often. **What problems is Supermetrics solving and how is that benefiting you?** Supermetrics solves our reporting needs by being able to connect multiple platforms to our CRM to uncover metrics that we wouldn't be able to without it. It allows us to look at our ROAS and Cost per MQL. ### 29. Brought back the fun in reporting **Rating:** 4.5/5.0 stars **Reviewed by:** Mariana L. | Growth Marketer, Small-Business (50 or fewer emp.) **Reviewed Date:** March 02, 2023 **What do you like best about Supermetrics?** Very easy to use and very reliable. I don't need to lose time to double checking and it allows me to combine all necessary data in one place. Major time-saver. **What do you dislike about Supermetrics?** To be honest, it is not a dislike per se, but I would like to custom the tables differently and Supermetrics only allows to customize to a certain point. I would also like to have the possibility to integrate with Dreamdata but I believe it will come :) **What problems is Supermetrics solving and how is that benefiting you?** With Supermetrics I save a lot of time that I was using to manually update my data in my reports. Now I have more time to analize and plan better my next steps. ### 30. I believe SM is very good to the porpose we use in our company. It could be faster but that's okay **Rating:** 3.5/5.0 stars **Reviewed by:** Rodrigo B. | Mid-Market (51-1000 emp.) **Reviewed Date:** September 13, 2023 **What do you like best about Supermetrics?** It helps our team to get the kind of information we need every single day. Our company would not survive without SM. **What do you dislike about Supermetrics?** Maybe it could be faster when getting the data. **What problems is Supermetrics solving and how is that benefiting you?** We need to get many data from Google Ads daily and SM helps us to do it in a great way. ### 31. Good experience overall **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** September 19, 2023 **What do you like best about Supermetrics?** the ability to integrate date from different sources into one report (Looker Studio) **What do you dislike about Supermetrics?** No complaints so far. I wish data blending tools were free but it still great they exist at all **What problems is Supermetrics solving and how is that benefiting you?** Gives the ability to connect different data sources (TikTok, Meta, Linkedin, etc) into one Looker Studio report ### 32. Very useful for gathering data from various platforms **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** September 12, 2023 **What do you like best about Supermetrics?** The ease of use and automatic data updates make the tool simple and easy to use. **What do you dislike about Supermetrics?** It is necessary to pay according to the data sources we wish to use, and the price can quickly increase. **What problems is Supermetrics solving and how is that benefiting you?** The tool allows me to quickly create dashboards that gather multiple data sources. ### 33. Supermetrics makes campaign performance tracking very easy! **Rating:** 4.5/5.0 stars **Reviewed by:** Pierce J. | Digital Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** March 02, 2023 **What do you like best about Supermetrics?** I like that I can easily track my campaign performance without having to manually input the data. When I don't have to worry about the accuracy or efficiency of the data being pulled in, I can focus more on running my campaign. **What do you dislike about Supermetrics?** Some platforms are set up better for Supermetrics than others. Facebook is set up very well but in my limited experience using supermetrics for Hubspot, it isn't as accurate, at least when using the email campaign tracking. **What problems is Supermetrics solving and how is that benefiting you?** Supermetrics is benefiting us by allowing us to have a one-stop-shop of all of our campaign data rather than having to visit each platform individually or enter all performance metrics manually. ### 34. Market leading tool for marketing reporting automation **Rating:** 5.0/5.0 stars **Reviewed by:** Andi J. | Web&Mobile Analytics Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** February 24, 2023 **What do you like best about Supermetrics?** Supermetrics offer exactly what our business needs. As performance marketing is scattered across different vendors, it gives us possibility to automatically connect all KPIs into desired visualization tool (excel, google sheets, data studio, data warehouse) without hassle of any manual work. What we also like is that the team @ Supermetrics listens to clients when it comes to updating & adding new data sources. **What do you dislike about Supermetrics?** Even though we are in general extremely satisfied with Supermetrics, the only thing that we don't like is that if external data sources have issues with APIs it's the Supermetrics queries that fail. But in essence, that doesn't fall on Supermetrics shoulders to fix but rather the sources (Google Ads, Facebook, Hubspot etc...) **What problems is Supermetrics solving and how is that benefiting you?** Our marketing always had issues of manual mergings of reports that contain KPIs from used marketing channels and that meants they had to "copy/paste" a lot of reports that could've been delegated to automatical processes. With supermetrics we can connect most of the marketing channel KPIs without a hassle in a desired visualization tool. ### 35. The industry standard for a reason **Rating:** 5.0/5.0 stars **Reviewed by:** Charles A. | Small-Business (50 or fewer emp.) **Reviewed Date:** October 04, 2023 **What do you like best about Supermetrics?** - Vast choice of connectors - Simple setup - Fantastic Support when needed **What do you dislike about Supermetrics?** The Price....... Pretty sure that is the one common denominator with everyone using or having used Supermetrics **What problems is Supermetrics solving and how is that benefiting you?** Consolidating the data from multiple sources into one congruent report ### 36. Excellent tool **Rating:** 5.0/5.0 stars **Reviewed by:** Mauricio Fernando A. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 23, 2023 **What do you like best about Supermetrics?** It is a very intuitive tool that allows you to obtain information efficiently, at a significant level of detail, in just a few clicks, ensuring its quality and facilitating decision-making. **What do you dislike about Supermetrics?** The connection to databases (MySQL, etc.) may not be as intuitive as the other connectors that the tool has and requires a minimum knowledge of programming language, which can create dependency on a third party for obtaining the data. **What problems is Supermetrics solving and how is that benefiting you?** It has been of great help in reducing the time spent on data entry, as well as ensuring the quality of the data by connecting directly to the data sources. ### 37. Supermetrics **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** September 12, 2023 **What do you like best about Supermetrics?** I am able to connect multiple data sources into one sheet -- pulls everything in together so nice and smooth! **What do you dislike about Supermetrics?** I don't like how sometimes the connections break easily, it takes a while to refresh. **What problems is Supermetrics solving and how is that benefiting you?** I'm able to automate many reports that I used to pull manually. ### 38. Abysmal support and major decline in product over the last 2-3 years **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** September 08, 2023 **What do you like best about Supermetrics?** The ability Aggregate Data from multiple sources **What do you dislike about Supermetrics?** Low quality support Long issue resolution time Pricing Slow queries **What problems is Supermetrics solving and how is that benefiting you?** Aggregating data. Not benefitting me at all right now because connections break random and takes months to get a fix by their support team. ### 39. Gets the job done with some exceptions **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** September 07, 2023 **What do you like best about Supermetrics?** The ability to purchase a subscription to a single connector instead of paying for multiple connectors that are not needed. **What do you dislike about Supermetrics?** Limitations on what data is available. Not sure if it's a limitation from the connector source or if it's Supermetrics. **What problems is Supermetrics solving and how is that benefiting you?** Syncing data from ActiveCampaign with Google Data Studio/Looker ### 40. I use Supermetrics for Google Sheets to create a custom report for Social Campagins Facebook, TikTok **Rating:** 4.0/5.0 stars **Reviewed by:** Teresa S. | Enterprise (> 1000 emp.) **Reviewed Date:** March 02, 2023 **What do you like best about Supermetrics?** That you can quickly and in a custom way create a report which gives you a wide spread of data to analyze the performance of your campaigns. A great option is also the fact that you can set it up to refresh automatically. **What do you dislike about Supermetrics?** That Supermetrics doesn't provide any templates of reports and doesn't have the option to create charts and so on, based on the uploaded/connected data sources. **What problems is Supermetrics solving and how is that benefiting you?** Is solving the problems in spite of having full data report from our advertisement social channels. It helps to keep control, track the effectiveness of the campaign and afterwards make some decisions based on that. ### 41. A very powerful and scalable solution **Rating:** 4.0/5.0 stars **Reviewed by:** Miikka-Markus L. | Web Designer, Mid-Market (51-1000 emp.) **Reviewed Date:** March 05, 2023 **What do you like best about Supermetrics?** It has all the relevant metrics and enough connectors to last for a lifetime. The settings and functionality are clear and easily modifiable. Where the competitors offer a relatively fixed solution, Supermetrics has a lot more customlizability in my opinion. **What do you dislike about Supermetrics?** Although Supermetrics offers support and help, they don't respond well to simple requests for updates when a datasource metrics and dimensions or platform reporting changes. This is a negative since platforms and datasources keep updating all the time and Supermetrics quickly becomes outdated. **What problems is Supermetrics solving and how is that benefiting you?** It provides a scalable way to manage data across multiple instances. Templating and automating things is very easy. ### 42. Great tool for connecting data in Looker Studio **Rating:** 4.0/5.0 stars **Reviewed by:** Lucy T. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 22, 2023 **What do you like best about Supermetrics?** It's useful for connecting our data in Looker Studio from multiple accounts and ad platforms. It's saved us time and freed up more room for higher priority work. **What do you dislike about Supermetrics?** It's a bit more complex than you'd like when blending multiple data sources, and would expect the platform to do more of the heavy lifting for you. However, it is still possible to do if you find a work around. **What problems is Supermetrics solving and how is that benefiting you?** It's time saving as we don't need to manually pull the data from the advertising accounts. It's making our team more productive and providing stakeholders with an easy view of data without teams having to manually pull stats. ### 43. Great product to maintain detailed reports and take great decisions consistently **Rating:** 5.0/5.0 stars **Reviewed by:** Rohan K. | Senior Director - Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** February 23, 2023 **What do you like best about Supermetrics?** Automated daily sync of data and detailed reports with the right granularity available. It also allows us to build customer acquisition cost reports at the deepest granular levels which I think is the best part about Supermetrics. **What do you dislike about Supermetrics?** Some data layers which are available in Ad platforms are not available in Supermetrics but it's rare. This is not a blocker for most of the work but they can add it and make it even better. **What problems is Supermetrics solving and how is that benefiting you?** We use it to build detailed CAC reports across 5-6 ad platforms and compare their efficiency. You can divert budgets accordingly in your most efficient campaigns and drive your CAC down. ### 44. Automated reporting is a dream for efficiency **Rating:** 4.0/5.0 stars **Reviewed by:** Kate B. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 23, 2023 **What do you like best about Supermetrics?** My Looker connection enables me to build automated reports instead of trawling through social platforms and downloading countless .csv files. It makes the reporting process so much more efficient. **What do you dislike about Supermetrics?** Glitches are often present, which means I have to submit IT tickets to resolve the issues. However, sometimes they fix themselves on their own! Just double check the data that is being pulled. **What problems is Supermetrics solving and how is that benefiting you?** Long gone are the days of spending hours and hours on monthly and weekly reporting. It's so much faster now and having a dashboard means that stakeholders around the business can jump in and pull data themselves without having to request it. ### 45. Supermetrics is convenient and overall easy but the setup process could be refined. **Rating:** 4.0/5.0 stars **Reviewed by:** Danielle Verniece D. | Analytics Professional--Student Worker, Small-Business (50 or fewer emp.) **Reviewed Date:** November 21, 2022 **What do you like best about Supermetrics?** I love that I don't need to manage any connectors and that there are lots of available data sources. I enjoy easy access to customer service and everyone at the company is willing and wants to help me get my data in an accurate and timely way. **What do you dislike about Supermetrics?** I found that a lot of documentation was hard to find, lacking, or not very descriptive. I think that some of it may be intentional because it is hard to constantly update all of the documentation with the changing descriptions from companies but it is very challenging from an analytics perspective to provide good information if it is not provided to me. **What problems is Supermetrics solving and how is that benefiting you?** Supermetrics makes it so that I do not have to build my own connectors nor do i have to maintain complex data sheets that must be manually updated. This gives a greater ability to get in the moment insights and save time for the organization. ### 46. Useful tool, but needs better onboarding/training **Rating:** 4.0/5.0 stars **Reviewed by:** Holly T. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 28, 2023 **What do you like best about Supermetrics?** It's genuinely time-saving and once it's set up, it's a powerful and convenient tool. I like it's automated refresh, and connections to Sheets/Excel/Looker Studio **What do you dislike about Supermetrics?** It's time-consuming to learn the full possibilities of the platform - for example, it took a long time to discover there's pre-built templates in Excel. I don't recall this being mentioned during onboarding. It feels like the initial set up can be more user-friendly. **What problems is Supermetrics solving and how is that benefiting you?** We bought Supermetrics to save time and allows people who don't know how to use social media platforms to still have instant access to the data, without going into the platforms directly themselves. ### 47. Makes it possible to connect most connectors to Google Datastudio and Google Spreadsheets **Rating:** 4.0/5.0 stars **Reviewed by:** Wouter P. | Team lead Data & Digital Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** January 14, 2022 **What do you like best about Supermetrics?** Most connectors are available, from website to social to DSP's. Also, there is a separate Supermetrics connector for Google Analytics which also includes Assisted Conversions. This is not possible with the standard GA connector. **What do you dislike about Supermetrics?** There are different price plans for Google Datastudio, Google Spreadsheets, Big Querry, etc. We are using all the connectors for GDS and GSS, which can be quite expensive. **What problems is Supermetrics solving and how is that benefiting you?** We use Google Datastudio for almost all our reporting with clients. For website analytics, but also for all our campaigns. Supermetrics makes it possible to connect all these different channels in 1 dashboard. This saves us hours of manual reporting per month. ### 48. Speeds up mundane tasks for maximum efficiency **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** September 12, 2023 **What do you like best about Supermetrics?** It simplifies your data workflow by allowing you to pull in metrics from all platforms into one place. **What do you dislike about Supermetrics?** There aren't quite enough data exploration tools. I'd like to be able to compare multiple ranges/metrics **What problems is Supermetrics solving and how is that benefiting you?** Making data pulls simple for faster work ### 49. Universal tool for data aggregation **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.) **Reviewed Date:** March 04, 2022 **What do you like best about Supermetrics?** SuperMetrics connect with a wide variety of marketing platforms and allows this information to be aggregated into one document or dashboard. **What do you dislike about Supermetrics?** It's not always clear what metrics are associated with which dimensions. **What problems is Supermetrics solving and how is that benefiting you?** Aggregating marketing analytics from multiple platforms into one document or dashboard. **Official Response from William Burden:** > Thanks for the review! We're glad you've found us to be such a universal tool for data aggregation. We hope to continue to improve our documentation to make it easier to find the correct metric for every situation, and as such would welcome any further feedback in our user community. ### 50. Supermetrics is a great way to consolidate and customize your data from multiple platforms **Rating:** 4.0/5.0 stars **Reviewed by:** Brandon T. | Director of Enterprise Accounts, Mid-Market (51-1000 emp.) **Reviewed Date:** February 21, 2023 **What do you like best about Supermetrics?** The ability to pull and consolidate data from multiple platforms gives you blended performance metrics and easier comparison metrics to view how your overall business is trending. **What do you dislike about Supermetrics?** It can be more challenging to visualize the data than some of the other plug and play reporting platforms. While the capability is there, it definitely takes more initial work to get the reporting in place where it's presentation ready. **What problems is Supermetrics solving and how is that benefiting you?** Having visibility into performance across multiple channels without having to go directly into each channel has been very helpful. Also, the ability to aggregate metrics to view overall performance and trends instead of just siloed data. ## Supermetrics Discussions - [Is it possible to pivot data from Rows to Columns?](https://www.g2.com/discussions/is-it-possible-to-pivot-data-from-rows-to-columns) - 1 comment, 1 upvote - [What is the cadence in which you add new connection types and is there a way to get notifications of when these happen in my industry?](https://www.g2.com/discussions/what-is-the-cadence-in-which-you-add-new-connection-types-and-is-there-a-way-to-get-notifications-of-when-these-happen-in-my-industry) - 2 comments, 1 upvote - [Will organic Twitter ever be added to the plans?](https://www.g2.com/discussions/will-organic-twitter-ever-be-added-to-the-plans) - 1 comment, 1 upvote - [Is there a way of speeding up Data Studio reports with large data volumes?](https://www.g2.com/discussions/is-there-a-way-of-speeding-up-data-studio-reports-with-large-data-volumes) - 2 comments, 1 upvote - [What is Supermetrics used for?](https://www.g2.com/discussions/what-is-supermetrics-used-for) - 1 comment - [View Supermetrics pricing details and edition comparison](https://www.g2.com/products/supermetrics/reviews?page=5§ion=pricing&secure%5Bexpires_at%5D=2026-08-04+08%3A57%3A09+-0500&secure%5Bsession_id%5D=4c432d42-5073-45bc-b35c-2b8a5ff2e0ee&secure%5Btoken%5D=3db1e7c25659a4427b8602c40ac4d46c9db9a5e0f3dad1a2b0cf9dfb5315ab26&format=llm_user) ## Supermetrics Integrations - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) - [Adform Integrated Advertising Platform](https://www.g2.com/products/adform-integrated-advertising-platform/reviews) - [Adjust](https://www.g2.com/products/adjust/reviews) - [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) - [Adobe Commerce (formerly Magento Commerce)](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews) - [AdRoll](https://www.g2.com/products/adroll/reviews) - [Adthena](https://www.g2.com/products/adthena/reviews) - [Affluent](https://www.g2.com/products/affluent/reviews) - [Ahrefs](https://www.g2.com/products/ahrefs/reviews) - 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[Gemini Enterprise](https://www.g2.com/products/google-gemini-enterprise/reviews) - [Google Ad Manager](https://www.g2.com/products/google-ad-manager/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Google Search Console](https://www.g2.com/products/google-search-console/reviews) - [Google Workspace](https://www.g2.com/products/google-workspace/reviews) - [HubSpot Content Hub](https://www.g2.com/products/hubspot-content-hub/reviews) - [HubSpot Data Hub](https://www.g2.com/products/hubspot-data-hub/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) - [Instagram for Business](https://www.g2.com/products/instagram-for-business/reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) - [Lazada Magento 2 Integration](https://www.g2.com/products/lazada-magento-2-integration/reviews) - [LinkedIn Ads Tracker](https://www.g2.com/products/linkedin-ads-tracker/reviews) - [LinkedIn Marketing Solutions](https://www.g2.com/products/linkedin-marketing-solutions/reviews) - [Looker](https://www.g2.com/products/looker/reviews) - [Meta Audience Network](https://www.g2.com/products/meta-audience-network/reviews) - [Pinterest](https://www.g2.com/products/pinterest/reviews) - [Semrush](https://www.g2.com/products/semrush/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [Snowflake](https://www.g2.com/products/snowflake/reviews) - [Tableau](https://www.g2.com/products/tableau/reviews) - [Tiktok](https://www.g2.com/products/tiktok/reviews) - [TikTok Ads](https://www.g2.com/products/tiktok-ads/reviews) - [Veeam Data Platform](https://www.g2.com/products/veeam-data-platform/reviews) - [WooCommerce](https://www.g2.com/products/woocommerce/reviews) - [X](https://www.g2.com/products/x/reviews) - [YouTube Advertising](https://www.g2.com/products/google-youtube-advertising/reviews) ## Supermetrics Features **Metrics** - Sessions - Digital Analytics - Engagement - Entry and Exit Pages - Standard Event Tracking - Custom Event Tracking - Retention - Return - Conversions - Funnels **Management** - Reporting - Auditing **Agentic AI - Google Workspace for Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration **Reporting** - Real-Time Reporting - Trending - Retroactive Reporting - Segmentation - Mobile Reporting - Custom Reports and Dashboards **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - White Label **Functionality** - Extraction - Transformation - Loading - Automation **Other** - User Data - Site Search Reporting - Load Time Monitoring - Campaign Tracking - E-Commerce - Promotional Messages - Administration Alerts **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - 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