Link copied to clipboard # Fivetran vs Supermetrics Comparison - What are their main differences? Share [ Export ](/compare/fivetran/supermetrics/export.csv) FivetranSupermetrics[+ Add Product](#) Pricing **Fivetran** Free Trial **Free** · Free Plan **Supermetrics** Free Trial **Starting at €39.00** 1 user Per Month · Starter **Pricing Insights** from reviews Time to Implement **Fivetran** 1 monthFaster Based on 67 responses **Supermetrics** 2 months Based on 183 responses Return on Investment **Fivetran** 12 months4 months sooner Based on 53 responses **Supermetrics** 16 months Based on 161 responses Perceived Cost **Fivetran** $$$$$ **Supermetrics** $$$$$ Average Discount **Fivetran** 11%3% more **Supermetrics** 8% **Pros & Cons** from reviews **Fivetran** [ Ease of Use (203) ](https://www.g2.com/products/fivetran/reviews?filters%5Bsentiment_snippet%5D=1702945&qs=pros-and-cons#reviews)[ Easy Setup (82) ](https://www.g2.com/products/fivetran/reviews?filters%5Bsentiment_snippet%5D=1702448&qs=pros-and-cons#reviews)[ Sync Issues (60) ](https://www.g2.com/products/fivetran/reviews?filters%5Bsentiment_snippet%5D=1702746&qs=pros-and-cons#reviews)[ Expensive (46) ](https://www.g2.com/products/fivetran/reviews?filters%5Bsentiment_snippet%5D=1702762&qs=pros-and-cons#reviews) **Supermetrics** [ Ease of Use (29) ](https://www.g2.com/products/supermetrics/reviews?filters%5Bsentiment_snippet%5D=1457283&qs=pros-and-cons#reviews)[ Integrations (27) ](https://www.g2.com/products/supermetrics/reviews?filters%5Bsentiment_snippet%5D=1458488&qs=pros-and-cons#reviews)[ Expensive (14) ](https://www.g2.com/products/supermetrics/reviews?filters%5Bsentiment_snippet%5D=1459310&qs=pros-and-cons#reviews)[ Missing Features (10) ](https://www.g2.com/products/supermetrics/reviews?filters%5Bsentiment_snippet%5D=1457586&qs=pros-and-cons#reviews) Integrations **Fivetran** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_de7b0518c01aad23330b32c4acb323dd/adp-workforce-now.jpg "Product Avatar Image") Workforce Now ](https://www.g2.com/products/adp-workforce-now/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_e8b7928d2e1cefffe2f9fb20febf2898/algolia.png "Product Avatar Image") Algolia ](https://www.g2.com/products/algolia/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_47f0bebc9ef2baec1a7ae990704c5b58/advertising-spire-amazon-advertising.png "Product Avatar Image") Amazon Advertising ](https://www.g2.com/products/advertising-spire-amazon-advertising/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_809aa88d3571ee805a47d8fb156ba412/apache-kafka.jpg "Product Avatar Image") Apache Kafka ](https://www.g2.com/products/apache-kafka/reviews)[ View all ](https://www.g2.com/products/fivetran/integrations) **Supermetrics** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_50828ef2b93af30b29edd9061533c3b9/activecampaign.jpg "Product Avatar Image") ActiveCampaign ](https://www.g2.com/products/activecampaign/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_28d02bc04a33f0123ad568bd4cb969ec/adform-integrated-advertising-platform.png "Product Avatar Image") Adform Integrated... ](https://www.g2.com/products/adform-integrated-advertising-platform/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f5233c4966be094ed2ee71263943d33f/adjust.jpeg "Product Avatar Image") Adjust ](https://www.g2.com/products/adjust/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5a7938ffd6497884772dc39786f9e1e2/adobe-analytics.png "Product Avatar Image") Adobe Analytics ](https://www.g2.com/products/adobe-analytics/reviews)[ View all ](https://www.g2.com/products/supermetrics/integrations) Screenshots **Fivetran** ![Fivetran screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/133015/g2-connector.png) **Supermetrics** ![Supermetrics screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/61883/WIP-Supermetrics-narrative-and-sales-deck-2026-_1_.png) **Ratings** from reviews Meets Requirements **Fivetran** 8.6 8.6629 **Supermetrics** 8.5 8.5628 Ease of Use **Fivetran** 9.0 9.0640 **Supermetrics** 8.2 8.2636 Ease of Setup **Fivetran** 9.0 9.0424 **Supermetrics** 8.1 8.1423 Ease of Admin **Fivetran** 8.8 8.8363 **Supermetrics** 8.0 8.0383 Quality of Support **Fivetran** 8.5 8.5574 **Supermetrics** 7.8 7.8568 Has the product been a good partner in doing business? **Fivetran** 8.6 8.6357 **Supermetrics** 8.2 8.2378 Product Direction (% positive) **Fivetran** 8.3 8.3572 **Supermetrics** 7.9 7.9584 **Features** ratings from reviews ETL Tools 8.9 262 8.5 73 Reverse ETL 8.1 97 Not enough data Data Extraction 8.1 189 Not enough data Data Replication 7.8 99 Not enough data Digital Analytics Not enough data 7.9 379 Marketing Analytics Not enough data 7.8 424 User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 26.9% Mid-Market(51-1000 emp.) 59.0% Enterprise(\> 1000 emp.) 14.0% Small-Business(50 or fewer emp.) 26.9% Mid-Market(51-1000 emp.) 59.0% Enterprise(\> 1000 emp.) 14.0% Small-Business(50 or fewer emp.) 55.4% Mid-Market(51-1000 emp.) 35.2% Enterprise(\> 1000 emp.) 9.4% Small-Business(50 or fewer emp.) 55.4% Mid-Market(51-1000 emp.) 35.2% Enterprise(\> 1000 emp.) 9.4% **Reviewers' Industry** [![Fivetran](https://images.g2crowd.com/uploads/product/hd_favicon/1526948884/fivetran.svg "Fivetran")](https://www.g2.com/products/fivetran/reviews) Fivetran Computer Software 22.1% Information Technology and Services 16.9% Financial Services 8.3% Retail 4.9% Marketing and Advertising 3.7% Other 44.1% [![Supermetrics](https://images.g2crowd.com/uploads/product/hd_favicon/2f396db22ac6d3c75a88648cbca3a331/supermetrics.svg "Supermetrics")](https://www.g2.com/products/supermetrics/reviews) Supermetrics Marketing and Advertising 53.5% Retail 5.1% Computer Software 3.1% Information Technology and Services 2.5% Online Media 1.9% Other 34.0% Alternatives **Fivetran Alternatives** ![Skyvia](https://images.g2crowd.com/uploads/product/hd_favicon/7bc8562efc7e11035b0b4b2f020e4fa8/skyvia.svg "Skyvia") [ Skyvia ](/products/skyvia/reviews) ![Workato](https://images.g2crowd.com/uploads/product/hd_favicon/5e21242185438a3b63b0b3cc5eb921b0/workato.svg "Workato") [ Workato ](/products/workato/reviews) ![Hevo Data](https://images.g2crowd.com/uploads/product/hd_favicon/1a4069c8ee36ae34c4c9c55aeea3a96d/hevo-data.svg "Hevo Data") [ Hevo Data ](/products/hevo-data/reviews) ![Integrate.io](https://images.g2crowd.com/uploads/product/hd_favicon/71442c8116a91577750676266f859107/integrate-io.svg "Integrate.io") [ Integrate.io ](/products/integrate-io/reviews) **Supermetrics Alternatives** ![Adverity](https://images.g2crowd.com/uploads/product/hd_favicon/f3154e0ddf091acb2e5cbf6c97c33fae/adverity.svg "Adverity") [ Adverity ](/products/adverity/reviews) ![Dataslayer.ai](https://images.g2crowd.com/uploads/product/hd_favicon/88abdd70bdf462f1fb892c5c6b5af501/dataslayer-ai.svg "Dataslayer.ai") [ Dataslayer.ai ](/products/dataslayer-ai/reviews) ![Funnel](https://images.g2crowd.com/uploads/product/hd_favicon/0d180ccd76daf1ad45b8d0cdf6635fe7/funnel.svg "Funnel") [ Funnel ](/products/funnel/reviews) ![Improvado](https://images.g2crowd.com/uploads/product/hd_favicon/1551288245/improvado-improvado.svg "Improvado") [ Improvado ](/products/improvado-improvado/reviews) ## Fivetran vs Supermetrics FAQs Generated using AI Last updated: August 14, 2026 ### What is the difference between Fivetran vs Supermetrics? Fivetran and Supermetrics differ most clearly in their primary market segment and reviewer-cited strengths, with Fivetran favored for ease of setup and Supermetrics for reporting and marketing data integrations. | [Fivetran](https://www.g2.com/products/fivetran/reviews) | [Supermetrics](https://www.g2.com/products/supermetrics/reviews) | | --- | --- | | 4.3/5 (828 reviews) | 4.4/5 (823 reviews) | | Mid-Market | Small-Business | | 9.1 | 8.1 | | 8.5 | 7.8 | | Ease of Use (187 all-time mentions) | Reporting (recent reviews) | ### How do the pricing models of Fivetran and Supermetrics compare? Fivetran is rated higher on price satisfaction than Supermetrics, indicating reviewers consider Fivetran the stronger value. - **Fivetran:** Reviewers frequently cite the pricing model as confusing and expensive, especially for high-volume data, but also note the value in automation and reduced engineering overhead. - **Supermetrics:** Recent reviews mention that Supermetrics can become expensive quickly, especially as more connectors or channels are added, and that many connectors are locked behind higher-tier plans. - **Switching reasons:** Several reviewers mention switching to Fivetran for its free-tier connectors and more predictable value compared to alternatives. ### What are the best alternatives to Fivetran and Supermetrics? The top 3 alternatives to Fivetran and Supermetrics are Adverity, Skyvia, and Workato. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Fivetran](https://www.g2.com/products/fivetran/reviews) | 4.3/5 (828 reviews) | Mid-Market | Pricing can be confusing and expensive for high-volume data | Ease of Use (187 all-time mentions) | | [Supermetrics](https://www.g2.com/products/supermetrics/reviews) | 4.4/5 (823 reviews) | Small-Business | Can become expensive quickly as more connectors are added | Reporting (recent reviews) | | [Adverity](https://www.g2.com/products/adverity/reviews) | 4.4/5 (326 reviews) | Mid-Market | — | Data integration and automation (recent reviews) | | [Skyvia](https://www.g2.com/products/skyvia/reviews) | 4.8/5 (324 reviews) | Small-Business | — | Ease of use and flexibility (recent reviews) | | [Workato](https://www.g2.com/products/workato/reviews) | 4.7/5 (777 reviews) | Mid-Market | — | Automation and integration breadth (recent reviews) | ### Which ETL Tools features should I prioritize when comparing Fivetran and Supermetrics? Buyers comparing Fivetran and Supermetrics should prioritize ease of setup, reporting capabilities, integration breadth, pricing satisfaction, and support quality. - **Ease of Setup:** Fivetran scores 9.1, Supermetrics 8.1. - **Reporting:** Reporting is the top reviewer-cited strength for Supermetrics in recent reviews, while Fivetran is noted for ease of use and integration efficiency. - **Integration Breadth:** Fivetran integrations are mentioned in 51 reviews, Supermetrics in 27 reviews. - **Pricing Satisfaction:** Fivetran has more frequent mentions of pricing issues (36 all-time), while Supermetrics also receives negative pricing feedback (14 all-time). - **Support Quality:** Fivetran scores 8.5, Supermetrics 7.8 on Quality of Support. ### What are the pros and cons of Fivetran vs Supermetrics? Fivetran's headline strength is ease of use and setup, while Supermetrics is most praised for its reporting and marketing data integrations. - **Fivetran strengths:** Ease of Use (187 all-time mentions), Easy Setup (74), User Interface (59), Integrations (51), Reliability (28), Automation (24), Integration Efficiency (13), Scalability (12), Security (3). - **Fivetran trade-offs:** Expensive (36), Pricing Issues (24), Limited Features (13), Limited Customization (8). - **Supermetrics strengths:** Reporting (recent reviews), Ease of Use (29), Integrations (27), Customer Support (17), Time-saving (15), Connectors (14), Automation (8), User Interface (8). - **Supermetrics trade-offs:** Expensive (14), Missing Features (10), Pricing Issues (8), Data Limitations (7). ### Is Fivetran or Supermetrics better for small businesses? Supermetrics is the better fit for small businesses, as it is most popular in the Small-Business segment and receives strong small-business reviewer sentiment. - **Fivetran:** Largest segment is Mid-Market; reviewers note ease of use and setup but frequently mention pricing as a barrier for smaller teams. - **Supermetrics:** Largest segment is Small-Business; reviewers highlight its value for automating reporting and integrating marketing data for small teams. ### Which ETL Tools platform has better integrations? Fivetran is favored for integration breadth, with more reviewer-cited integration mentions and a wider range of supported platforms. - **Fivetran:** Integrations with Snowflake (85 all-time mentions), NetSuite (16), Shopify (6) are frequently cited by reviewers. - **Supermetrics:** Integrations with Facebook (130 all-time mentions), Looker (77), Shopify (19) are highlighted, especially for marketing and reporting use cases. ### How do Fivetran and Supermetrics compare on customer support? Fivetran scores higher on Quality of Support (8.5 vs 7.8), indicating a material advantage over Supermetrics. - **Fivetran:** Reviewers describe support as responsive and helpful, with several citing prompt ticket resolution and onboarding assistance. - **Supermetrics:** Reviewers note generally helpful support, but some mention slower response times and less direct assistance compared to Fivetran. ### Which is easier to implement, Fivetran or Supermetrics? Fivetran is easier to implement, with a 1-point lead in Ease of Setup (9.1 vs 8.1) and higher Ease of Admin (8.8 vs 8.0). - **Fivetran:** Reviewers consistently highlight fast, no-code setup, intuitive UI, and minimal maintenance requirements. - **Supermetrics:** Reviewers describe setup as straightforward for Google Sheets and Looker Studio, but note a steeper learning curve for new users and more manual configuration for complex use cases. ### Which product has better Reporting? Supermetrics is more frequently cited for its reporting capabilities, making it the stronger choice for reporting use cases. - **Fivetran:** Reporting is not the top reviewer-cited feature; reviewers focus on integration and automation strengths. - **Supermetrics:** Reporting is the top reviewer-cited strength in recent reviews, with many reviewers praising its ability to automate and centralize reporting across marketing channels.