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Compare Fivetran and Supermetrics 
Featured Products
At a Glance
Market Segments
Mid-Market (56.4% of reviews)
Small-Business (55.7% of reviews)
Entry-Level Pricing
Free
Starting at €29.00 1 user Per Month
Fivetran
Star Rating
(447)4.2 out of 5
Market Segments
Mid-Market (56.4% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 4 pricing plansSupermetrics
Star Rating
(816)4.4 out of 5
Market Segments
Small-Business (55.7% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at €29.00 1 user Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Fivetran excels in ease of use, with users highlighting how quickly they can set up connectors and automate data pipelines. Many appreciate that it takes only minutes to connect to various data sources, making data integration a breeze.
- Users say that Supermetrics shines in its reporting capabilities, particularly with Google Sheets. Reviewers love how it simplifies the process of gathering KPIs, allowing them to focus on analysis rather than data collection.
- According to verified reviews, Fivetran's quality of support is a strong point, with users noting the availability of a community for assistance and the effectiveness of their documentation, which makes troubleshooting easier.
- Reviewers mention that Supermetrics offers a straightforward UI/UX that is intuitive and easy to navigate. Users appreciate how simple it is to change data sources, which helps them stay agile in their reporting needs.
- G2 reviewers highlight that while Fivetran has a higher overall satisfaction score, Supermetrics has a larger number of recent reviews, indicating a more active user base. This suggests that Supermetrics may be more frequently updated and responsive to user feedback.
- Users report that Fivetran's automated pipelines handle schema changes seamlessly, which is a significant advantage for those who require reliable data synchronization without constant manual intervention.
Pricing
Entry-Level Pricing
Fivetran
Free Plan
Free
For individuals automating ELT for small volumes of data.
- Access Standard Plan features, free up to 500,000 monthly active rows (MAR)
- Commitment free: No credit card required
Supermetrics
Supermetrics for Looker Studio
Starting at €29.00
1 user Per Month
Create interactive cross-channel reports in Google Looker Studio (formerly Data Studio) by bringing in data from Facebook, HubSpot, Instagram, and more.
- Starting at 1 user
- Starting at 4 data sources
- Flexibly add data sources as you go
Free Trial
Fivetran
Free Trial is available
Supermetrics
Free Trial is available
Ratings
Meets Requirements
8.4
322
8.5
618
Ease of Use
9.0
328
8.2
626
Ease of Setup
9.1
248
8.2
413
Ease of Admin
8.8
212
8.0
379
Quality of Support
8.0
301
7.8
560
Has the product been a good partner in doing business?
8.3
208
8.2
374
Product Direction (% positive)
7.7
285
7.9
577
Features by Category
Metrics
Not enough data
8.6
311
Not enough data
8.3
292
Not enough data
8.1
262
Not enough data
8.4
291
Not enough data
8.0
280
Not enough data
7.9
250
Not enough data
8.0
250
Not enough data
8.6
322
Not enough data
7.8
269
Reporting
Not enough data
8.2
311
Not enough data
7.9
278
Not enough data
8.4
304
Not enough data
8.1
292
Not enough data
7.6
251
Not enough data
Feature Not Available
Not enough data
8.7
326
Other
Not enough data
8.2
271
Not enough data
7.9
241
Not enough data
7.2
218
Not enough data
8.6
317
Not enough data
8.4
267
Not enough data
7.2
207
Not enough data
7.4
215
Agentic AI - Digital Analytics
Not enough data
6.7
11
Not enough data
7.0
10
Not enough data
6.7
10
Not enough data
6.8
10
Administration
Not enough data
8.3
274
Not enough data
7.5
213
Not enough data
8.1
314
Not enough data
8.0
295
Functionality
8.4
151
Not enough data
8.5
145
Not enough data
8.4
129
Not enough data
7.1
116
Not enough data
8.7
138
Not enough data
6.4
111
Not enough data
Diverse Extraction Points
8.4
151
Not enough data
Management
7.5
98
8.6
67
7.1
92
8.1
57
Functionality
8.9
122
8.7
58
7.7
110
8.2
62
8.9
119
8.2
61
8.9
116
8.5
64
8.5
115
Feature Not Available
Management
7.2
66
Not enough data
8.2
59
Not enough data
8.5
77
Not enough data
8.0
82
Not enough data
Solution Provision
7.3
55
Not enough data
8.3
71
Not enough data
7.6
54
Not enough data
Agentic AI - Google Workspace for Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
8.2
312
|
Verified
Not enough data
8.7
356
|
Verified
Not enough data
7.8
281
|
Verified
Not enough data
7.9
299
|
Verified
Not enough data
8.0
161
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.6
348
|
Verified
Not enough data
8.9
382
|
Verified
Not enough data
8.0
273
|
Verified
Not enough data
8.4
325
|
Verified
Not enough data
7.9
273
|
Verified
Not enough data
Feature Not Available
Agentic AI - Marketing Analytics
Not enough data
6.4
13
Not enough data
7.0
14
Not enough data
6.3
12
Categories
Categories
Shared Categories
Fivetran and Supermetrics are categorized as ETL Tools
Unique Categories
Fivetran is categorized as Data Replication and Data Extraction
Supermetrics is categorized as Google Workspace for Marketing, Marketing Analytics, and Digital Analytics
Reviews
Reviewers' Company Size
Fivetran
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Supermetrics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
14.8%
Information Technology and Services
13.7%
Financial Services
9.3%
Retail
5.3%
Marketing and Advertising
5.3%
Other
51.5%
Marketing and Advertising
53.7%
Retail
5.1%
Computer Software
3.1%
Information Technology and Services
2.4%
Online Media
1.9%
Other
33.8%
Alternatives
Discussions
Is Fivetran an ETL tool?
2 Comments
NV
Fivetran is an ELT Tool, specifically for Extracting the data from source and Loading the data into the Destination. This tool works in conjunction with...Read more
Can I reuse a google sheet's name that I just deleted?
1 Comment
JL
Hi Gabriel,
Thanks for reaching out. Yes, this should work. Please let us know if you run into any issues.
Cheers,
Joseph Read more
Can Fivetran implement a feature to auto download / refresh data into a spreadsheet ? That would be great.
1 Comment
JL
Hi George,
Thanks for reaching out. All feature requests are logged via our Support Portal. Please submit your feature request here:...Read more
Is there a way of speeding up Data Studio reports with large data volumes?
2 Comments
FB
Hi,
If you use Supermetrics for google sheet, you may change your data granularity working with pivot table and use this pivot table as data sources. The...Read more
What is the cadence in which you add new connection types and is there a way to get notifications of when these happen in my industry?
2 Comments
AC
Hey Tyson,
We're constantly releasing new data source connectors. For example, during Q1 2022 we're releasing 14 new connectors. We typically inform about...Read more
Will organic Twitter ever be added to the plans?
1 Comment
AC
Hi there,
We currently offer two connectors providing access to organic data – Twitter Premium and Twitter Public Data.
The Twitter Premium connector...Read more
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