Compare Fivetran and Supermetrics 
Featured Products
At a Glance
Market Segments
Mid-Market (58.9% of reviews)
Small-Business (55.6% of reviews)
Entry-Level Pricing
Free
Starting at €29.00 1 user Per Month
Fivetran
Star Rating
(782)4.3 out of 5
Market Segments
Mid-Market (58.9% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 4 pricing plansSupermetrics
Star Rating
(819)4.4 out of 5
Market Segments
Small-Business (55.6% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at €29.00 1 user Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Fivetran excels in user-friendliness, with many users highlighting its pre-defined schema for various products, making reporting straightforward and efficient. This ease of use is further supported by the platform's easy connectors, allowing data to be loaded with just a click.
- Users say that Supermetrics shines in task automation, effectively eliminating manual repetitive tasks. This capability is particularly beneficial for users who need to streamline their workflows across multiple marketing platforms, enhancing overall productivity.
- Reviewers mention that Fivetran's implementation process is notably quick and intuitive, with many praising the extensive resources available for each connection. This support helps users navigate the setup easily, contributing to a smoother onboarding experience.
- According to verified reviews, Supermetrics is recognized for its wide connectivity, boasting integration with over 130 data sources. This feature allows users to pull data from diverse channels, ensuring comprehensive insights and clarity in reporting.
- G2 reviewers highlight that Fivetran's quality of support is a strong point, with users appreciating the community resources available for troubleshooting and assistance. This level of support can be crucial for businesses that rely on timely data integration.
- Users report that while Supermetrics offers robust reporting capabilities, some find it less user-friendly compared to Fivetran. Despite its strengths in data integration, the overall experience can be hindered by a steeper learning curve for new users.
Pricing
Entry-Level Pricing
Fivetran
Free Plan
Free
For individuals automating ELT for small volumes of data.
- Access Standard Plan features, free up to 500,000 monthly active rows (MAR)
- Commitment free: No credit card required
Supermetrics
Supermetrics for Looker Studio
Starting at €29.00
1 user Per Month
Create interactive cross-channel reports in Google Looker Studio (formerly Data Studio) by bringing in data from Facebook, HubSpot, Instagram, and more.
- Starting at 1 user
- Starting at 4 data sources
- Flexibly add data sources as you go
Free Trial
Fivetran
Free Trial is available
Supermetrics
Free Trial is available
Ratings
Meets Requirements
8.6
576
8.5
620
Ease of Use
9.0
584
8.2
628
Ease of Setup
9.1
365
8.2
415
Ease of Admin
8.8
326
8.0
380
Quality of Support
8.5
526
7.8
562
Has the product been a good partner in doing business?
8.7
320
8.2
375
Product Direction (% positive)
8.3
522
7.9
579
Features by Category
Metrics
Not enough data
8.6
311
Not enough data
8.3
292
Not enough data
8.1
262
Not enough data
8.4
291
Not enough data
8.0
280
Not enough data
7.9
250
Not enough data
8.0
250
Not enough data
8.6
322
Not enough data
7.8
269
Reporting
Not enough data
8.2
311
Not enough data
7.9
278
Not enough data
8.4
304
Not enough data
8.1
292
Not enough data
7.6
251
Not enough data
Feature Not Available
Not enough data
8.7
326
Other
Not enough data
8.2
271
Not enough data
7.9
241
Not enough data
7.2
218
Not enough data
8.6
317
Not enough data
8.4
267
Not enough data
7.2
207
Not enough data
7.4
215
Agentic AI - Digital Analytics
Not enough data
6.7
11
Not enough data
7.0
10
Not enough data
6.7
10
Not enough data
6.8
10
Administration
Not enough data
8.3
274
Not enough data
7.5
213
Not enough data
8.1
314
Not enough data
8.0
295
Functionality
8.4
151
Not enough data
8.5
145
Not enough data
8.4
129
Not enough data
7.1
116
Not enough data
8.7
138
Not enough data
6.4
111
Not enough data
Diverse Extraction Points
8.4
151
Not enough data
Management
7.7
150
8.6
67
7.4
145
8.1
57
Functionality
8.8
156
8.7
58
8.1
171
8.2
62
9.0
191
8.2
61
9.0
189
8.5
64
8.6
186
Feature Not Available
Management
7.2
66
Not enough data
8.2
59
Not enough data
8.5
77
Not enough data
8.0
82
Not enough data
Solution Provision
7.3
55
Not enough data
8.3
71
Not enough data
7.6
54
Not enough data
Agentic AI - Google Workspace for Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
8.2
312
|
Verified
Not enough data
8.7
358
|
Verified
Not enough data
7.8
282
|
Verified
Not enough data
7.9
300
|
Verified
Not enough data
8.0
161
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.6
349
|
Verified
Not enough data
8.9
384
|
Verified
Not enough data
8.0
273
|
Verified
Not enough data
8.3
327
|
Verified
Not enough data
7.9
273
|
Verified
Not enough data
Feature Not Available
Agentic AI - Marketing Analytics
Not enough data
6.7
14
Not enough data
6.9
16
Not enough data
6.3
12
Categories
Categories
Shared Categories
Fivetran and Supermetrics are categorized as ETL Tools
Unique Categories
Fivetran is categorized as Data Replication and Data Extraction
Supermetrics is categorized as Google Workspace for Marketing, Marketing Analytics, and Digital Analytics
Reviews
Reviewers' Company Size
Fivetran
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Supermetrics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
22.2%
Information Technology and Services
17.2%
Financial Services
8.7%
Retail
5.0%
Marketing and Advertising
3.7%
Other
43.3%
Marketing and Advertising
53.6%
Retail
5.1%
Computer Software
3.1%
Information Technology and Services
2.4%
Online Media
1.9%
Other
34.0%
Alternatives
Discussions
Is Fivetran an ETL tool?
2 Comments
NV
Fivetran is an ELT Tool, specifically for Extracting the data from source and Loading the data into the Destination. This tool works in conjunction with...Read more
Can Fivetran implement a feature to auto download / refresh data into a spreadsheet ? That would be great.
1 Comment
JL
Hi George,
Thanks for reaching out. All feature requests are logged via our Support Portal. Please submit your feature request here:...Read more
Do plan to partner with smaller software companies to add to your selection of available connectors?
1 Comment
MP
Did you already asked their support? They offer a also cloud functions and other solutions to connect also other sources.Read more
Is there a way of speeding up Data Studio reports with large data volumes?
2 Comments
FB
Hi,
If you use Supermetrics for google sheet, you may change your data granularity working with pivot table and use this pivot table as data sources. The...Read more
What is the cadence in which you add new connection types and is there a way to get notifications of when these happen in my industry?
2 Comments
AC
Hey Tyson,
We're constantly releasing new data source connectors. For example, during Q1 2022 we're releasing 14 new connectors. We typically inform about...Read more
Will organic Twitter ever be added to the plans?
1 Comment
AC
Hi there,
We currently offer two connectors providing access to organic data – Twitter Premium and Twitter Public Data.
The Twitter Premium connector...Read more
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