Adverity Reviews & Product Details

Adverity Overview

What is Adverity?

Adverity is an intelligent marketing analytics platform specialized in enabling data-driven marketing teams to make better decisions and improve performance, faster and easier. By transforming siloed data into actionable insight, Adverity reduces the complexity in demonstrating the return on investment of multichannel campaigns. Through automating data integration from hundreds of sources, our vendor-agnostic, end-to-end platform delivers a single view of marketing performance across your business. With the help of powerful data visualizations, Adverity reveals tangible business impact of marketing activities and improves performance by uncovering real-time opportunities to fuel growth with augmented analytics. Adverity is on a mission to empower teams to effortlessly utilize their data and turn it into powerful insights, decisions and actions. Founded in 2015, Adverity powers the marketing intelligence of some of the world’s leading brands and agencies, including IKEA, Red Bull, GroupM, Unilever, Omnicom, Barilla, JD Sports and Forbes. Our fast-growing company is headquartered in Vienna, and has offices in London and New York.

Adverity Details
Website
Languages Supported
German, English, French, Spanish
Product Description

Adverity is a marketing analytics and visualisation tool.

How do you position yourself against your competitors?

We are offering a powerful end-to-end marketing analytics solution that integrates all your data, analyzes it and proactively uncovers optimization and growth opportunities by leveraging AI.

We're offering one of the largest data connector libraries with 400+ data sources in marketing, media, and e-commerce.

Our platform works with your entire infrastructure without coding or manual data-wrangling: we support all popular BI tools, visualization solutions, and data warehouses.

But don’t take our word for it! Read our client reviews or let us prove our value in a customized live demo!


Seller Details
Seller
Adverity GmbH
Company Website
Year Founded
2015
HQ Location
Vienna, Austria
Twitter
@myadverity
1,515 Twitter followers
LinkedIn® Page
www.linkedin.com
188 employees on LinkedIn®
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Adverity Reviews

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Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

The support team and our implementation manager helped us a lot with onboarding so we were able to set up our dashboards quickly, because they always try to meet our requirements. In addition, adverity offers a wide range of platform APIs - and even if one is missing, they will find a solution. With Adverity, we had the ability to fully automate various manual reports that were very time consuming in the past. Review collected by and hosted on G2.com.

What do you dislike?

Sometimes bugs ore long loading times crash the import and therefore the dashboards show incomplete data. However, with the help of the problem notifications, it was mostly just a few clicks to solve the problem - and if not, the support team was very quick to offer a solution, even if we were responsible for the error because our settings were wrong. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

With adverity we report all our performance marketing activities in Google Datastudio. Here we can look at our data from very different perspectives and save the time we spent manually reporting all the different channels.

Currently we are finding additinal usecases for adverity week after week and so far we could suit every application. Review collected by and hosted on G2.com.

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Response from Marketing Team of Adverity

Hi Sabrina,

Thank you for the great review and feedback on our product. We truly appreciate this.

Cheers,

Your Adverity team

Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
Response from Marketing Team of Adverity

Hi there,

Thank you for the great review and constructive feedback. Please note that your suggestions will be taken into consideration as we always have a great focus on making our product & services better for our clients.

Cheers,

Your Adverity team

Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from the seller
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best?

Continuous development of the platform and support at a really high level Review collected by and hosted on G2.com.

What do you dislike?

Nothing, all problems are solved quickly and the platform is constantly developed Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Ask for Kirsten Ralph and Sydney Streich during the implementation phase they are brilliant. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We are able to show the client the results of each marketing campaign in real time. Through different access rights it is easy to control the access. The greatest added value is an automatic conversion of the sales that our customer records in different currencies but does not automatically convert to Euros. We save 95% of time in the preparation of all reportings. Review collected by and hosted on G2.com.

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Response from Marketing Team of Adverity

Hi Agnieszka,

Thank you for your great review on our product. We truly appreciate this.

Cheers,

Your Adverity team

Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
What do you like best?

The functionality, how you can connect to several APIs at the same time and set up destination tables. Also, the possibility to rename fields is very useful. Furthermore, customer suspport is excellent and really responsive. The integration with other Softwares such as Google BigQuery or Tableplus is really straightforward and very efficient. We are very happy with the product in general and with the customer support. Review collected by and hosted on G2.com.

What do you dislike?

I don't like the fact that the platform changes too often. Even though functionalities stay the same or improve, we need to learn where they are located every time they change. Also, sometimes there are some codes and errors with the API connections. For example, we had a case in which the reported metrics for a field were incorrect and we had to contact the support team to verify what was going on. I think that the software is still developing and you can see that there are parts that need to be improved, especially on the tech side fetching the right accurate measures from the APIs. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Great tool, especially if you have many sources to connect to a database. It is important for new clients to consider their use case before hiring the service. In this way, you can really make the most out of it. Furthermore, it is important to have a team that knows how social media works, the most relevant KPIs, what do they mean, and what transformations you need to do to make a homogenous integration of your data coming from different sources. I would also recommend talking a lot with Adverity staff since they are very supportive and always willing to find a solution to your company's issue in an effective way. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

With Adverity we are solving many issues, such as the homologation of fields coming from different sources, or fetching data in a more consistent and frequent way. Adverity allows us to connect the data of our clients coming from different platforms to produce customized reporting with our Clients' most relevant KPIs and metrics that are necessary to adjust their communication campaigns and strategies. We are very pleased with the service and customer support. In terms of the benefits, we have reduced our costs by reducing the time we spend connecting and matching different databases into one and by reducing the time we spent in verifying that the data was correct or accurate without any major mistakes. Review collected by and hosted on G2.com.

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Response from Marketing Team of Adverity

Hi Carlos,

Thank you for the great review and constructive feedback. Please note that your suggestions will be taken into consideration as we always have a great focus on making our product & services better for our clients.

Cheers,

Your Adverity team

Data Manager, PPC Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
What do you like best?

setting up amazing widgets and managing data, back data. easy and simple Review collected by and hosted on G2.com.

What do you dislike?

the themes and schemes could be more varied Review collected by and hosted on G2.com.

Recommendations to others considering the product:

can the system be faster over time? Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

many times, unfortunately, slow. you can't work on multiple dashboards at once Review collected by and hosted on G2.com.

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Response from Marketing Team of Adverity

Hi Kami,

Thank you very much for taking the time to write us this great review. We also appreciate your recommendations and constructive feedback.

Cheers,

Your Adverity team

AA
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
What do you like best?

The interface is most of times very intuitive and easy to use even for non technical people. A lot of unnecessary development work can be skip by using Adverity. Review collected by and hosted on G2.com.

What do you dislike?

Nothing in particular at least from a non technical point of you. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We are automating the import of our data sources into the data lake in a very fast way. Review collected by and hosted on G2.com.

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Response from Marketing Team of Adverity

Hi there,

Thank you for the great review on our product. We truly appreciate this.

Cheers,

Your Adverity team

AI
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
What do you like best?

The most helpful thing is that Adverity can connect to a wide collection of APIs in an easy and intuitive way. It eliminated a very big hassle for us when it comes to fetching data and made the process significantly more accessible.

Also, Adverity is really intuitive to use when it comes to managing and transforming data in their platform. Review collected by and hosted on G2.com.

What do you dislike?

The biggest downside of Adverity is the fact that a datastream can have a single destination which makes it difficult to scale in the scenario where the same data would be used for different purposes. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Adverity has had a huge positive impact in my work, it allowed me to automate an important part of the data fetching process and the flexibility it provides makes it possible for me to transform data in a way that is meaningful for our customers. Also, I think Adverity is very reliable and stable so I'm confident that I'm always pulling the data that I want to. Review collected by and hosted on G2.com.

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Response from Marketing Team of Adverity

Hi there,

Thank you very much for this excellent review.

Cheers,

Your Adverity team

CM
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
What do you like best?

- The wide variety of connectors which are always being kept up to date

- The redesigned interface which makes it easy to set up automated fetches of data

- The support, which makes Adverity stand out of the crowd. Any kind of question I have, no matter how complicated or trivial, gets answered quickly and reliably. It gives me Review collected by and hosted on G2.com.

What do you dislike?

The only thing I would really like to see being added would be a more thorough documentation of the transformation part of the tool. But even here the support is always there to help. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

- Automating data exports of marketing platforms for different tools, like Tableau and Data Studio

- Bundling data from different data sources

We could achieve a high level of automation for our internal reportings as well as reportings and dashboard s for our clients Review collected by and hosted on G2.com.

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Response from Marketing Team of Adverity

Hi there,

Thank you for the great review and constructive feedback. Please note that your suggestions will be taken into consideration as we always have a great focus on making our product & services better for our clients.

Cheers,

Your Adverity team

Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from the seller
What do you like best?

We have been working with Adverity for data import and harmonizing for over a year. I love that it has all our data in one place, the platform easily connects marketing data from different sources, so we can track and measure our KPIs.

The platform also has a huge list of regularly updated API-connectors. If they don't have the connection yet they will easily build it for you.

We always notice regularly updated product features and improvements in UX which is great.

The support is amazing! Review collected by and hosted on G2.com.

What do you dislike?

The platform is not easy to learn and without having good digital marketing knowledge can be somewhat complicated. It requires some effort to really use all the features. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Reporting to client, quickly analyse marketing data, learnings from campaigns. It is also easy to use for the client with a lot of interactive possibilities. Review collected by and hosted on G2.com.

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Response from Marketing Team of Adverity

Hi Laury,

Thank you for the great review and constructive feedback on our product. We truly appreciate this.

Cheers,

Your Adverity team

Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
What do you like best?

Adverity is a very user friendly and intuitive tool for as well building database ass creating dashboards. You do not need to be technical to easily work with the tool. And if you run into something you cannot manage, support is always there to help you out as quickly as possible. Also the tool in constantly improving and at this moment moving into predictive analytics. Review collected by and hosted on G2.com.

What do you dislike?

Although tool is constantly developing, but at this point a self-service support video database is missing. Would make it somewhat easier to work in teams and have this environment as support. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

We had a intensive pitch on our next tool. Please challenge them as much as possible. You will experience their willing to create solutions for you, instead of selling you a tool! Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Literally with Adverity we automate to accelerate. Before we had a lot of manually work on data collection, but no more. It´s a tool which helps you quickly be much more efficient in this area. Next to that if you´ve build your database, it really easy going to build you dashboard and have them updatet automatically. All you need in these days as a marketeer. Review collected by and hosted on G2.com.

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Response from Marketing Team of Adverity

Hi Jhon,

Thank you for the great review and constructive feedback. Please note that your suggestions will be taken into consideration as we always have a great focus on making our product & services better for our clients.

Cheers,

Your Adverity team

Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
What do you like best?

The easy datastream setup helps save alot of time developing custom solutions for various api connections. Review collected by and hosted on G2.com.

What do you dislike?

As I have not worked with all the available functionalities Adverity provides, I can not give a significant answer to this question. All functionalities I used felt helpful in some kind of way and did not have any downsides about them. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Setting up a variety of automated datastreams. Benefits include not having to deal with the great variety of APIs myself but rather just have a single tool which has already established connectors to other tools to fetch data from. Review collected by and hosted on G2.com.

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Response from Marketing Team of Adverity

Hi Gerd,

Thank you for the great review and constructive feedback on our product. We truly appreciate this.

Cheers,

Your Adverity team

Digital Analytics Specialist and Front-End Developer
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
What do you like best?

I like the possibility of a lot of connectors available and I like the Adverity connection with Google Data Studio. Review collected by and hosted on G2.com.

What do you dislike?

The documentation could be a little bit updated. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

I am solving connection with Google Data Studio from different data sources. I am able to pull data from multiple sources and refresh it daily, providing all stakeholders with up-to-date data. Review collected by and hosted on G2.com.

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Response from Marketing Team of Adverity

Hi Stefan,

Thank you for the great review and constructive feedback. Please note that your suggestions will be taken into consideration as we always have a great focus on making our product & services better for our clients.

Cheers,

Your Adverity team

Developer
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

Adverity provides a simple interface to deal with many different marketing APIs in a unified manner.

It provides a out of the box option to pivot Facebook conversion data to align the format of data to other major marketing providers.

Adverity automatically integrates restrictions of already existing APIs, allowing for faster setup of different combinations of dimensions and metrics, without having to check each combinations against a failed state.

It is possible to use a unified structure/mapping across multiple organisations, to allow for faster setup and ease of use for new datastreams. Review collected by and hosted on G2.com.

What do you dislike?

Some relatively recent changes have made using the fetch queue and issue window more difficult.

There is no possibility to have a full overview of all running task/fetches in multiple different organisations within a single datatap server. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Adverity allows us to avoid dealing with individual APIs of each marketing platform,

and instead use Adverity Datatap's connectors to retrieve the data we need to implement internal marketing reports as well as client facing reports on performance and goals.

Some of the additional connectors (e.g. Drive or WebConnect/Rest API) allow for easier integration of client's manual data or internal data into reports. Review collected by and hosted on G2.com.

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Response from Marketing Team of Adverity

Hi Edgars,

We appreciate the time you took to leave us this great review. Thank you for your kind words.

Cheers,

Your Adverity team

Data and PPC Campaign Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
What do you like best?

The new quick editor (filter, customize) buttons are really great to have. Usually we only change the filters on a chart, and with the quick filters it's even more quicker!

The design of the tool is really clean, which is great once you get the hang of how the tool is working.

Having the Hubs/Clients/Brands structure is a great way to organise our reports. Also having the possibility to give only access to different levels and elements of the structure is one of the best things.

From data integration side, with the help of Adverity we are able to combine many data sources (static, dynamic) in one report. Review collected by and hosted on G2.com.

What do you dislike?

Terribly missing the option to send a chart from one riport to another.

At first sight the platform can be quiet overhelming for those whom have never used such tools, but I believe this can be overcomed by preliminary introduction before actual usage. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Our teams daily work life is made easier with Adverity, since we no longer need to create complex and raw excel riport for clients and other team members. The time we used up for creating such "primitive" reports can be used for much important and high value tasks. Review collected by and hosted on G2.com.

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Response from Marketing Team of Adverity

Hi Edina,

Thank you very much for taking the time to write us this great review.

Cheers,

Your Adverity team

Analytics & Reporting Manager
Marketing and Advertising
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
What do you like best?

No question would be support. We are an agency that works with 100+ clients annually and each client has a separate set of needs for reporting. In on-boarding and continual maintenance, our account manager and the Adverity support team have grown with us and worked with us in handling any platform or data questions that arise. In regards to the platform itself, it would be the ability for data-ownership. In previous platforms we have used, we had little leeway in how data was ported in through the API. Adverity has allowed us the freedom to work with data during the import process in a way that truly works for our company. Review collected by and hosted on G2.com.

What do you dislike?

At this point in time, I would consider our company to be Adverity power users. In our time with the platform, we have really put it through its paces and tested the limits. In that time, we have seen bugs and long loading times for the data, but I will say that in every step of the way we have been met with nothing but solutions and quick fixes by the engineering team. We are always excited to get the Adverity update emails and see what new features are being added to meet user needs. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Adverity is allowing us to bridge the gap between order fulfillment, client reporting, and billing. On top of the internal solutions, we are now able to provide highly customizable reporting allowing us to grow our clientele. Review collected by and hosted on G2.com.

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Response from Marketing Team of Adverity

Hi Nomi,

Thank you very much for taking the time to write us this great review and for your constructive feedback!

Cheers,

Your Adverity team

Sr. Software Engineer
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
What do you like best?

• the ability to connect all of our paid media data sources into one source of truth, and then map the metrics as I need them

• quick and easy to get your data up and running

• share individualized dashboards with any of our clients

• Adverity has enabled us to scale our reporting quickly and deliver dozens of multi-channel reports each month within just a few days

• Support is given instantly if any issues occurs. Review collected by and hosted on G2.com.

What do you dislike?

• Very little it's a great piece of software, it optimizes our workflow a lot. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

If you need to take control of your data, try Adverity, and you will have it. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Getting real time data from various social media platforms and performing analysis on that data. Data is easily accessible and manageable. Now it’s way easier to create, manage and share reports Review collected by and hosted on G2.com.

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Response from Marketing Team of Adverity

Hi Aman,

We appreciate the time you took to leave us this great review. Thank you for your kind words.

Cheers,

Your Adverity team

AM
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
What do you like best?

- Clear and user-friendly interface makes it quite intuitive to navigate through the tool and find what's needed

- Good in-tool user resources available to quickly find answers to more technical questions

- Very responsive, friendly and professional customer support team Review collected by and hosted on G2.com.

What do you dislike?

It happened that it took me a bit more time to find a more complex transformation. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Using the tool for data integration from various data source. Benefiting from the reliability of the tool and the simplicity of operations. Review collected by and hosted on G2.com.

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Response from Marketing Team of Adverity

Hi there,

Thank you for the great review and constructive feedback on our product. We truly appreciate this.

Cheers,

Your Adverity team

Software Engineer
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
What do you like best?

Adverity is the most powerful data integration tool and provides easy access to all the data. I'm using this as an ETL tool and I found it the most powerful among others in the market. Review collected by and hosted on G2.com.

What do you dislike?

I didn't find any drawbacks for using Adverity as it is most powerful adverity tool. I'm using this as an ETL tool and I didn't find any drawbacks yet. Adverity enables its users to connect and work with their entire media, marketing and e-commerce ecosystems. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Recommend to use adevrity as it provides Data intergration, visual analytics and AI power analytics as well. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

I am using adverity as an ETL tool and I found it more powerful than others in the market. This also makes a better marketing decisions by integrating the data in the single source. Review collected by and hosted on G2.com.

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Response from Marketing Team of Adverity

Dear Ayush,

Thank you very much for this excellent review.

Cheers,

Your Adverity team

AC
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

When it comes to analytics I love the off-the shelf data connectors combined with the advanced analytical capabilities and the possibilities to dig into all the data details. Review collected by and hosted on G2.com.

What do you dislike?

At this moment I have not encountered anything I dislike. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Define a clear strategy what you want to achieve and designate an owner for the project internally. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

I use Adverity for reporting and analytics of marketing and retail operations. Campaign and Business Intelligence as well as alerting if something odd happens. Review collected by and hosted on G2.com.

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Response from Marketing Team of Adverity

Hi there,

Thank you for the great review and constructive feedback on our product. We truly appreciate this.

Cheers,

Your Adverity team

ER
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

Having all my data sources integrated into Adverity. Being able to create ad hoc ROI and Campaign effectiveness reports and share insights with my colleagues.

With the platform we were even able to setup very sophisticated attribution reports for TV spend. Review collected by and hosted on G2.com.

What do you dislike?

Some initial training required due to many possibilities. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Marketing analytics needs a clear idea what you want to achieve - thats independent of the platform you use. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

ROI calculation, campaign reporting, campaign effectiveness, plan vs actual monitoring, Review collected by and hosted on G2.com.

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Response from Marketing Team of Adverity

Hi there,

Thank you for the great review and constructive feedback on our product. We truly appreciate this.

Cheers,

Your Adverity team

Data Analyst
Primary/Secondary Education
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

Adverity has presented itself to be an essential and reliable tool for our data flow. The UI while having a learning curve, is easy for new users to get ahold of and has been improving constantly. There is a large repository of API connectors to use for data import. And the support team, are second to none, with fast and helpful insights to any issues you may have. Review collected by and hosted on G2.com.

What do you dislike?

The documentation is still has many gaps and therefore errors that you may not understand are difficult to look up yourself. On the flip side - support team are an email away and for me they have always responded within a few hours latest. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We required a flexible solution for our data flow that any member of the team could pick up with relative ease. As API connections are already present for many different platforms being able to go through a variety of scenarios quickly is essential for our internal analytics.

This has been a fundamental tool in ensuring automation of our data flow! Review collected by and hosted on G2.com.

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Response from Marketing Team of Adverity

Hi Alvi,

Thank you for the great review and constructive feedback. We are really happy to hear that you are a fan of our support team. We always focus on our client's needs and help them use our product as effectively as possible.

Cheers,

Your Adverity team

Consultant
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
What do you like best?

Both Adverity Products (DataTap as the ETL Backend) and Insights (as the visualization frontend) are very easy to use and allow even inexperienced users to quickly harness the power of their own data.

DataTap greatly simplifies the necessary steps to pull data from various different Platforms (such as Google Ads) , without the need to write your own Connectors. Instead a quick authorization to access the platform is all it takes to get started. Afterwards it's very simple to configure the needed reports and fetch the data. Transforming that data is rather simple as well. For most operations (such as selecting or adding data) prebuild scripts are available, for everything else a bit of python knowledge is helpful to achieve one's goals. Once the data has been transformed it'll be pushed to Insights where Analysts can choose from a plethora of different visualization options to quickly setup a dashboard that meets the clients need.

Additionally, both products are constantly updated and improved. Customers also get a say regarding new features or adaptions for their business needs. Review collected by and hosted on G2.com.

What do you dislike?

There are still some improvements to be made regarding the performance and usability of the platform. This would include easier export options (for data that should not be pushed to Insights) or dependencies of different datastreams to streamline operations. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Adverity is used for Customer and In-House Marketing reports which has been greatly improved compared to the manual steps that were necessary before Adverity. Review collected by and hosted on G2.com.

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Response from Marketing Team of Adverity

Hi Tim,

Thank you for the great review and constructive feedback. We are really happy to hear that you enjoy using our products.

Cheers,

Your Adverity team

Innovation Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
What do you like best?

Very thought-out services with both Datatap and Insights. The entire service is very well integrated into the current API landscape with lots of out of the box API connectors. Data transformation is easy and efficient. So is data-visualization and the creation of dashboards. The biggest benefit on using Adverity instead of a similar service on the market is their hands-on approach to individual requests and issues as well as their entire customer support and service team. They have a great response time for reviewing and adding our feature requests and are adding to and optimizing the service on a very regular and constant basis. Review collected by and hosted on G2.com.

What do you dislike?

Getting into the data transformation capabilities can still be challenge, especially if you are not used to a scripting language like phyton. Thankfully they have lots of documentation and their excellent service to help you out. I still believe the interface could be a bit more forthcoming in explaining features and setting outright. Adverity offers a tremendous amount of capabilities, but lots of features and settings are often buried in hard to understand descriptions or just hidden within the interface. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Make sure to really lay out your setup bevor hand to avoid a clustered interface.

Make sure you know how you want to organize multiple organizations, naming conventions for scripts, mapping tables and datastreams. Make also sure that you have a general consent on how to map kpis. The cleaner you set up all of this, the better the experience in the long run. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We are using Adverity in almost all its offerings.

We use the Datatap for all sorts of data management and homogenization of different data sources. We export harmonized data to our clients or to multiple Visualization-Platforms like Google Datastudio and Adveritys own Insights Platform.

We use Insights for a multitude of customized client and inhouse dashboards which are always available and up to date. We offer automized and scheduled reports and the alert-system for clients who need their information via e-mail.

Their services benefit us most in the easy acquisition of raw data and the ability to turn these table full of metrics and dimensions into actionable insights for our account managers and their clients. Review collected by and hosted on G2.com.

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Response from Marketing Team of Adverity

Hi Markus,

Thank you very much for your kind review and recommendations. We are happy to hear that you are so pleased with both our product and customer service.

Cheers,

Your Adverity team

AM
Enterprise(> 1000 emp.)