--- title: Adverity Reviews meta\_title: 'Adverity Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 326 reviews by the users' company size, role or industry to find out how Adverity works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 326 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Cloud Data Integration url: https://www.g2.com/categories/cloud-data-integration --- # Adverity Reviews & Product Details Visit Website Adverity is the marketing data intelligence company seen as the foundation that makes enterprise marketing AI work. Adverity Connect is an enterprise-grade marketing ETL. It pulls data from 600+ sources, harmonizes it so metrics are comparable across platforms, monitors it continuously for quality, and delivers it into the customer's warehouse. The data foundation for marketing. Adverity Atlas is a marketing knowledge layer. It sits on top of any data warehouse and gives AI the knowledge and context to work accurately on marketing data. Use it through the UI and it works as an autonomous marketing analyst. Connect it to your own AI program and it becomes the knowledge layer your agents run on. Connect builds the data foundation. Atlas is the knowledge layer that makes marketing AI work. Built from a decade of enterprise brand and agency deployments representing over $80 billion in managed ad spend. * * * Product Website Adverity Seller [Adverity GmbH](https://www.g2.com/sellers/adverity-gmbh) Discussions [Adverity Community](https://www.g2.com/products/adverity/discuss) Languages Supported English Solution Type All-in-One Overview by Marketing Team (For teams that run on data) Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 2 months [ View More Pricing Information ](https://www.g2.com/products/adverity/pricing) ## Adverity Integrations (38) What do users say about integrations? Verified by Adverity [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Adobe Analytics ](https://www.g2.com/products/adobe-analytics/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Amazon Redshift ](https://www.g2.com/products/amazon-redshift/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Apache Airflow ](https://www.g2.com/products/apache-airflow/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Athena ](https://www.g2.com/products/bennett-technologies-pvt-ltd-athena/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar 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Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Google Workspace ](https://www.g2.com/products/google-workspace/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") LinkedIn Marketing Solutions ](https://www.g2.com/products/linkedin-marketing-solutions/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Looker ](https://www.g2.com/products/looker/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Mailgun ](https://www.g2.com/products/mailgun/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Microsoft Excel 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Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Nielsen Ad Intel ](https://www.g2.com/products/nielsen-ad-intel/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Oracle Database ](https://www.g2.com/products/oracle-database/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Qlik Data Integration ](https://www.g2.com/products/qlik-data-integration/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Reddit for business ](https://www.g2.com/products/reddit-for-business/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") SAP Datasphere 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FK Franziska K. Online Marketing Manager Small-Business (50 or fewer emp.) 5/19/2026 "Adverity’s Flexible Dashboards and Powerful Multi-Source Analytics" 4.5/5 What do you like best about Adverity? Adverity stands out in particular for its wide range of data visualization and analysis capabilities. A notable strength is its ability to consolidate and combine different data sources, enabling detailed and in-depth analysis. Furthermore, the tool is designed to be user-friendly overall. Creating various dashboards and custom reports is efficient and offers a high degree of flexibility for different requirements. The platform’s structure and usability also support a streamlined workflow. Another positive aspect is the modern and appealing design of the interface. The clear layout of the dashboards and reports facilitates daily use and ensures an overall pleasant user experience. Review collected by and hosted on G2.com. What do you dislike about Adverity? With Adverity, correcting individual data errors is particularly time-consuming. Adjustments cannot be made directly within the tool but require changes to the respective data source, which can be very cumbersome and time-consuming in some cases. In addition, Adverity offers a wide range of visualization options, but setting them up and configuring them can be complex and is not always intuitive. Especially for more complex visualizations, implementation is only possible with additional guidance. Review collected by and hosted on G2.com. What problems is Adverity solving and how is that benefiting you? Adverity solves the problem of centrally consolidating and analyzing data from various sources. Instead of having to manually export and compare data from different platforms, it can be automatically aggregated and analyzed in shared dashboards. Users benefit in particular from significantly more efficient reporting and a better overall view of relevant metrics. In addition, the extensive analysis and visualization capabilities enable more in-depth evaluations and make it easier to identify correlations and trends more quickly. The flexible creation of various dashboards also helps tailor reports to different requirements. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 7/30/2026 "Powerful Connectors and Expert Support, But Dashboard Load Times Lag" 3.5/5 What do you like best about Adverity? Number of data connectors, allows my agency to consolidate all of our media buying into one dashboard (which isn't the case with some competitors). The UI is intuitive without offering anything groundbreaking, although dashboards can take a long time to load especially when data is being refreshed. The onboarding process was long and complex but the support offered was expert. Review collected by and hosted on G2.com. What do you dislike about Adverity? The load times for dashboards and for some data source imports (Quantcast seems to be slower than others but this could be a Quantcast issue rather than Adverity). Not being able to open multiple browser tabs in different workspaces is sometimes an issue when it forces tabs to reload repeatedly due to switching workspace. Review collected by and hosted on G2.com. What problems is Adverity solving and how is that benefiting you? It saves me at least a couple of hours every Monday morning when I need to check campaign performance across multiple advertisers, DSPs, formats, KPIs, etc. The visualisations in particular on the dashboards make it far easier to track recent changes in performance than I would be able to do manually in each DSP. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Ramin T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ramin T.") RT Ramin T. Content Expert Mid-Market (51-1000 emp.) 7/10/2026 "Simplifies Data Integration with Robust Source Options" 4/5 What do you like best about Adverity? I have used Adverity in 2 different companies for connecting multiple data sources to multiple destinations. I appreciate the vast number of pre-existing data sources and destinations available in Adverity. The simplicity in creating datastreams is another feature I like. When we needed to pull data from multiple sources like GA4, Google Ads, LinkedIn, Meta, etc., and push it to a database or Google Sheets, Adverity's ability to combine these pieces together was incredibly helpful. The transformation capabilities within Adverity did the heavy lifting, allowing us to automate and schedule data collection from GA4 to Google Sheets efficiently. The initial setup of Adverity was relatively easy. Review collected by and hosted on G2.com. What do you dislike about Adverity? Some areas of the dashboard are not intuitive and need proper investigation and learning process. Review collected by and hosted on G2.com. What problems is Adverity solving and how is that benefiting you? I use Adverity to automate data collection and transformation, connecting multiple sources like GA4 and Google Ads to destinations like Google Sheets, simplifying our reporting with clean, useful data. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Tim J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tim J.") TJ Tim J. Mid-Market (51-1000 emp.) 6/22/2026 "Flexible and Powerful, But Needs Visualization Updates" 3.5/5 What do you like best about Adverity? I like using Adverity for holding a significant part of our data and reporting pipelines in a single environment. I appreciate the platform's flexibility, as it doesn't show a Google bias like Looker, and it's complex enough to implement advanced solutions. The flexibility and power of Adverity allow us to offer bespoke and customized reporting solutions for our clients, which are invaluable tools they're willing to pay a premium for. Review collected by and hosted on G2.com. What do you dislike about Adverity? The data visualization capabilities have started to feel dated and a bit restrictive. It seems like changes are being rushed out piecemeal, and we're not always aware of these plans. This means that client dashboards are changing without prior warning from us. More flexibility and options for visualizations/charts, like 4 axis/cross-plots, are needed. Better page design and formatting capabilities, and options for better-looking exports are also desired. Additionally, the initial setup was difficult due to a steep learning curve for non-data specialists. Review collected by and hosted on G2.com. What problems is Adverity solving and how is that benefiting you? Adverity improves efficiency, accuracy, quality, and scalability of client reporting. It holds significant data pipelines in a single environment, offers customization for reporting, and provides flexibility without Google bias, allowing us to create bespoke solutions that clients value. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Enterprise (\> 1000 emp.) 6/12/2026 "Adverity: Intuitive & Integrated" 4.5/5 What do you like best about Adverity? I've been a dedicated Adverity user for over 7 years. Adverity allows us to centralize our data operations in a single easy to use platform. The UI design is sleek & intuitive. There are tons of valuable data integrations across all sectors of marketing with the ability to develop new connectors rather quickly. The support & engineering teams are top notch and knowledgable about their product and the industry. If we run across a bug, need help with an error, or want to discuss a new project our account representatives & support team are quick to respond. What is truly valuable is the time the Adverity team dedicates to its clients in order to ensure their success. Adverity has introduced a few incredible features over the past years that use AI to assist with naming conventions & data monitoring. Their management API is also particularly useful for control over your data operations in Adverity. Platform performance is consistently great despite hundreds of daily fetches across all hours of the day. The value we receive for the price makes Adverity an easy choice. Review collected by and hosted on G2.com. What do you dislike about Adverity? Due to the nature of utilizing vendor APIs, sometimes changes to API versions & upgrades aren't captured as quickly as needed. Development work takes time to thoroughly test, but speeding up turnaround for new connectors & connector changes would be ideal. Review collected by and hosted on G2.com. What problems is Adverity solving and how is that benefiting you? Adverity helps us centralize all of our data connections. Having everything located in one place allows for efficient scheduling and monitoring. We also have significant time savings in setup & maintenance of vendor API connections as a result of using Adverity. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Aneesh T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Aneesh T.") AT Aneesh T. Associate Data Engineer Mid-Market (51-1000 emp.) 6/12/2026 "Adverity Enhances Data Visibility, Struggles with Load Management" 4/5 What do you like best about Adverity? I would say the UI of Adverity is something that I have gotten familiar with and it's pretty neat. It's very easy to understand how the data is flowing, from the connector to the warehouse. I often use the preview feature, which is another good feature. Adverity also makes it easier to look up data in cases of discrepancies. Plus, it allows me to sort and do some minor checks on the data based on the columns. This feature has been a game changer, especially when I need to quickly check a column of data for uniqueness. Review collected by and hosted on G2.com. What do you dislike about Adverity? So as our data sources have increased, we have been facing issues with backlogs. There have been many instances where Adverity just couldn't keep up with the load of data that we wanted to process. And that has been a real issue for us lately. So that is something that could genuinely be improved. We are always in touch with our sales rep and discuss any mitigation methods for this. But so far, it still happens on and off. Review collected by and hosted on G2.com. What problems is Adverity solving and how is that benefiting you? I use Adverity to easily track data discrepancies and streamline checking data uniqueness, which is a game changer. The UI makes understanding data flow simple, and I rely on the preview feature for quick checks without downloading data. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Enterprise (\> 1000 emp.) 6/11/2026 "Helpful Error Messages, but Setup Still Needs Improvement" 2.5/5 What do you like best about Adverity? Precise error messages when there are issues, especially when creating a new datastream, if there are issues with the set up, the datastream will fail to save and let me know what's wrong with the set up. Also being able to see datastreams that are running and any that are running for over 2 hours is very helpful with troubleshooting. Review collected by and hosted on G2.com. What do you dislike about Adverity? There are times where, after a fetch is complete and the UI states that the data is loaded, Adverity does not communicate this with the destination that is connected to our database. This means we have to manually look for anything that is not complete in our database and then look for it in Adverity to see what is happening. Available Adverity documentation found on the Adverity site is often not up to date and there is no date to be seen so it's hard to find out if something has been updated recently or not. It will also be helpful to have a list of user permissions an authorisation account needs on the vendor end to be able to fetch data from the vendor. Review collected by and hosted on G2.com. What problems is Adverity solving and how is that benefiting you? A recent OS upgrade caused all the bar colours on the Performance Manager page to be the same which made it a struggle to notice which datastreams are still running at a glance. Adverity recently updated this so that the status of each datastream has a different colour which saves us time and helps us notice if there are many datatstreams that are running for a longer period of time than expected. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Non-Profit Organization Management](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Non-Profit Organization Management") UN Verified User in Non-Profit Organization Management Small-Business (50 or fewer emp.) 6/9/2026 "Streamlines Cross-Platform Ad Data, but Support and Image Pull Needs Work" 3.5/5 What do you like best about Adverity? I work with clients who use various platforms and Adverity has been able to cover most of them. Overall performs well in pulling ads across our client accounts allowing us to streamline the dataset. Review collected by and hosted on G2.com. What do you dislike about Adverity? We had a loading issue where our client would connect to Adverity but then the client's account wouldn't load. Adverity wasn't willing to get on the phone/call to support and they said they fixed the issue but it wasn't fully addressed. It was frustrating to have to go back to the client to troubleshoot multiple times for Adverity to fix it. Adverity also does not fully pull in ads. We had to create our own code to pull ads where images are missing. Review collected by and hosted on G2.com. What problems is Adverity solving and how is that benefiting you? We have more than 15 social accounts we need to collect data from, all with different mechanisms for tagging and how their accounts are set up to run ads. Adverity has helped us significantly streamline getting ad data by allowing us to send an email invite to clients to connect. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Mid-Market (51-1000 emp.) 6/9/2026 "Adverity Streamlines Multi-Platform Reporting and Saves Our Team Hours" 4.5/5 What do you like best about Adverity? What I like best about Adverity is how much time it saves by automating data collection and reporting across multiple marketing platforms. Instead of manually exporting and combining data from sources like Meta, Google, LinkedIn, Amazon, and programmatic DSPs, Adverity centralizes everything in one place and keeps it updated automatically. The extensive library of integrations is a major advantage, and the platform's data transformation tools make it easy to standardize metrics across channels for more consistent reporting. This has reduced manual work, minimized the risk of errors, and allowed our team to focus more on analyzing campaign performance and generating insights rather than preparing reports. As reporting needs have grown, Adverity has scaled well and become an important part of our day-to-day workflow. Review collected by and hosted on G2.com. What do you dislike about Adverity? While Adverity is a powerful platform, there are a few areas that could be improved. The initial learning curve can be steep, especially when working with more advanced data transformations and custom workflows. Some features require a deeper understanding of the platform than expected, which can make onboarding new users challenging. Connector maintenance can also occasionally require manual intervention when APIs change or data sources are updated, and troubleshooting these issues can take time. Additionally, while the platform is highly customizable, navigating more complex configurations can sometimes feel less intuitive than the core reporting features. I'd also like to see continued enhancements to the AI-driven insights and automation capabilities, particularly around proactively identifying data anomalies and recommending optimizations. Overall, these are relatively minor trade-offs given the value the platform provides, but they are areas where the user experience could continue to improve. Review collected by and hosted on G2.com. What problems is Adverity solving and how is that benefiting you? Adverity solves the challenge of consolidating marketing data from multiple platforms into a single, reliable source of truth. Before using it, reporting often involved manually exporting data from various advertising platforms, formatting spreadsheets, and reconciling metrics across channels, which was both time-consuming and prone to errors. By automating data collection, transformation, and reporting, Adverity has significantly streamlined our workflow. We spend far less time on manual data preparation and more time analyzing campaign performance and making optimization decisions. Having standardized, up-to-date data across channels also improves reporting accuracy and helps us deliver insights to clients and internal stakeholders more quickly. As the number of campaigns and data sources grows, the platform scales with our needs, making reporting more efficient and consistent. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Mid-Market (51-1000 emp.) 6/9/2026 "Intuitive and agile: easy connection to APIs and good project organization" 4.5/5 What do you like best about Adverity? The ease of connecting to the APIs, how easy it is to organize all the workspaces and projects, and how easy it is to detect errors on the dashboard. Everything is very intuitive and greatly speeds up the work. Review collected by and hosted on G2.com. What do you dislike about Adverity? I think the dashboard visualization part could improve and become more "automatable." For example, I hate having to set conditional formatting for each metric to turn green if it's \>0 or red if it's \<0. It would be nice to have something to copy the format, like a brush. However, they are making improvements, and the dashboards are looking better each time. It's more of a whim because I am aware that Adverity is not really a visualization tool per se. But I think it has a lot of potential in that area, more than they realize. Review collected by and hosted on G2.com. What problems is Adverity solving and how is that benefiting you? Adverity helps me to have controlled, organized, and automated data extraction from various advertising platforms in one place. Something that would require a great effort for many of our clients. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller inviteAI Translated ## Questions about Adverity? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Adverity ](https://www.g2.com/products/adverity/discussions/new) ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G2 Verified User • Last activity over 4 years ago Why do I need a professional service when I can build my own API connection? 1 Upvote 2 [ Join the conversation ](https://www.g2.com/discussions/data-connectors-management) AK akash kamble • Last activity 2 months ago How do you troubleshoot missing or inconsistent source records in Adverity? 1 Upvote 0 [ Join the conversation ](https://www.g2.com/discussions/how-do-you-troubleshoot-missing-or-inconsistent-source-records-in-adverity) [ View all Discussions ](https://www.g2.com/products/adverity/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 2 months ### Return on Investment 13 months ### Average Discount 9% [ View More Pricing Information ](https://www.g2.com/products/adverity/pricing) Adverity Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_f8d56b3efb9b8d309801a2c365c8684a/funnel.png "Product Avatar Image") Funnel 4.5/5(165) [ Compare Now ](https://www.g2.com/compare/adverity-vs-funnel) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_2f886ea3c1be2ca5d1d581b1ef5971c3/supermetrics.png "Product Avatar Image") Supermetrics 4.4/5(823) [ Compare Now ](https://www.g2.com/compare/adverity-vs-supermetrics) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_de2aec2900c83942b05e5256568f5444/fivetran.jpg "Product Avatar Image") Fivetran 4.3/5(828) [ Compare Now ](https://www.g2.com/compare/adverity-vs-fivetran) ##### ##### Adverity Features Marketing Operations ROI Tracking Data Collection Customer Insights Campaign Activity Campaign Insights Campaign Stickiness Multichannel Tracking Functionality Extraction Transformation Loading Management Reporting Auditing [ View More Features ](https://www.g2.com/products/adverity/features) ## 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