--- title: Adverity Reviews meta_title: 'Adverity Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 320 reviews by the users' company size, role or industry to find out how Adverity works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 320 scale: '5' date_modified: '2026-06-24' parent_category: name: Cloud Data Integration url: https://www.g2.com/categories/cloud-data-integration --- # Adverity Reviews **Vendor:** Adverity GmbH **Category:** [ETL Tools](https://www.g2.com/categories/etl-tools) **Average Rating:** 4.4/5.0 **Total Reviews:** 320 ## About Adverity Centralized Data Management for the Modern Marketer Adverity is the marketing intelligence platform that empowers agencies and enterprises to transform complex data into confident, AI-powered decisions. Through automated connectivity to 600+ data sources and destinations, unrivalled data transformation capabilities, powerful data governance, and built-in agentic and conversational AI for streamlined data access and insight activation, Adverity enables smarter, faster decision-making. Adverity is used by leading brands and agencies including Unilever, Bosch, IKEA, Barilla, Forbes, GroupM, Publicis, Dentsu, and more. ## Adverity Pros & Cons **What users like:** - Users appreciate the **clear and friendly interface** of Adverity, enhancing their ease of use for data management. (16 reviews) - Users value the **extensive integrations** of Adverity, seamlessly connecting with all major marketing platforms and data sources. (11 reviews) - Users value the **seamless data integration** capabilities of Adverity, ensuring efficient workflows and centralized data management. (10 reviews) - Users value the **easy integrations** of Adverity, allowing seamless connections across numerous marketing platforms effortlessly. (10 reviews) - Users love the **clear and intuitive user interface** of Adverity, making data management simple and efficient. (10 reviews) - Users commend the **responsive customer support** of Adverity, ensuring effective solutions and assistance throughout their experience. (9 reviews) - Data Integration (9 reviews) - Helpful (9 reviews) - Simple (8 reviews) - Automation (7 reviews) **What users dislike:** - Users express concerns about the **time-consuming nature** of Adverity, especially when scaling and running multiple data pipelines. (7 reviews) - Users find the **complex setup** of Adverity time-consuming and difficult, often requiring support for advanced features. (4 reviews) - Users find the **data management complexities** overwhelming initially, requiring significant maintenance and setup to function effectively. (4 reviews) - Users find the **difficult learning curve** of Adverity challenging, particularly regarding setup and advanced features. (4 reviews) - Users find **limited customization** options frustrating, often needing to export data for tailored analysis and reporting. (4 reviews) - Users experience **significant time delays** with Adverity, which complicate data pipeline management and reporting accuracy. (4 reviews) - Difficult Setup (3 reviews) - Expensive (3 reviews) - Users note several **feature limitations** in Adverity, impacting data environments, metrics availability, and UI flexibility. (3 reviews) - Users experience a **lack of information** regarding errors and ticket updates, leading to confusion and frustration. (3 reviews) ## Adverity Reviews ### 1. Adverity’s Flexible Dashboards and Powerful Multi-Source Analytics **Rating:** 4.5/5.0 stars **Reviewed by:** Franziska K. | Online Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 19, 2026 **What do you like best about Adverity?** Adverity stands out in particular for its wide range of data visualization and analysis capabilities. A notable strength is its ability to consolidate and combine different data sources, enabling detailed and in-depth analysis. Furthermore, the tool is designed to be user-friendly overall. Creating various dashboards and custom reports is efficient and offers a high degree of flexibility for different requirements. The platform’s structure and usability also support a streamlined workflow. Another positive aspect is the modern and appealing design of the interface. The clear layout of the dashboards and reports facilitates daily use and ensures an overall pleasant user experience. **What do you dislike about Adverity?** With Adverity, correcting individual data errors is particularly time-consuming. Adjustments cannot be made directly within the tool but require changes to the respective data source, which can be very cumbersome and time-consuming in some cases. In addition, Adverity offers a wide range of visualization options, but setting them up and configuring them can be complex and is not always intuitive. Especially for more complex visualizations, implementation is only possible with additional guidance. **What problems is Adverity solving and how is that benefiting you?** Adverity solves the problem of centrally consolidating and analyzing data from various sources. Instead of having to manually export and compare data from different platforms, it can be automatically aggregated and analyzed in shared dashboards. Users benefit in particular from significantly more efficient reporting and a better overall view of relevant metrics. In addition, the extensive analysis and visualization capabilities enable more in-depth evaluations and make it easier to identify correlations and trends more quickly. The flexible creation of various dashboards also helps tailor reports to different requirements. ### 2. Flexible and Powerful, But Needs Visualization Updates **Rating:** 3.5/5.0 stars **Reviewed by:** Tim J. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 22, 2026 **What do you like best about Adverity?** I like using Adverity for holding a significant part of our data and reporting pipelines in a single environment. I appreciate the platform's flexibility, as it doesn't show a Google bias like Looker, and it's complex enough to implement advanced solutions. The flexibility and power of Adverity allow us to offer bespoke and customized reporting solutions for our clients, which are invaluable tools they're willing to pay a premium for. **What do you dislike about Adverity?** The data visualization capabilities have started to feel dated and a bit restrictive. It seems like changes are being rushed out piecemeal, and we're not always aware of these plans. This means that client dashboards are changing without prior warning from us. More flexibility and options for visualizations/charts, like 4 axis/cross-plots, are needed. Better page design and formatting capabilities, and options for better-looking exports are also desired. Additionally, the initial setup was difficult due to a steep learning curve for non-data specialists. **What problems is Adverity solving and how is that benefiting you?** Adverity improves efficiency, accuracy, quality, and scalability of client reporting. It holds significant data pipelines in a single environment, offers customization for reporting, and provides flexibility without Google bias, allowing us to create bespoke solutions that clients value. ### 3. Adverity: Intuitive & Integrated **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** June 12, 2026 **What do you like best about Adverity?** I've been a dedicated Adverity user for over 7 years. Adverity allows us to centralize our data operations in a single easy to use platform. The UI design is sleek & intuitive. There are tons of valuable data integrations across all sectors of marketing with the ability to develop new connectors rather quickly. The support & engineering teams are top notch and knowledgable about their product and the industry. If we run across a bug, need help with an error, or want to discuss a new project our account representatives & support team are quick to respond. What is truly valuable is the time the Adverity team dedicates to its clients in order to ensure their success. Adverity has introduced a few incredible features over the past years that use AI to assist with naming conventions & data monitoring. Their management API is also particularly useful for control over your data operations in Adverity. Platform performance is consistently great despite hundreds of daily fetches across all hours of the day. The value we receive for the price makes Adverity an easy choice. **What do you dislike about Adverity?** Due to the nature of utilizing vendor APIs, sometimes changes to API versions & upgrades aren't captured as quickly as needed. Development work takes time to thoroughly test, but speeding up turnaround for new connectors & connector changes would be ideal. **What problems is Adverity solving and how is that benefiting you?** Adverity helps us centralize all of our data connections. Having everything located in one place allows for efficient scheduling and monitoring. We also have significant time savings in setup & maintenance of vendor API connections as a result of using Adverity. ### 4. Adverity Enhances Data Visibility, Struggles with Load Management **Rating:** 4.0/5.0 stars **Reviewed by:** Aneesh T. | Associate Data Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** June 12, 2026 **What do you like best about Adverity?** I would say the UI of Adverity is something that I have gotten familiar with and it's pretty neat. It's very easy to understand how the data is flowing, from the connector to the warehouse. I often use the preview feature, which is another good feature. Adverity also makes it easier to look up data in cases of discrepancies. Plus, it allows me to sort and do some minor checks on the data based on the columns. This feature has been a game changer, especially when I need to quickly check a column of data for uniqueness. **What do you dislike about Adverity?** So as our data sources have increased, we have been facing issues with backlogs. There have been many instances where Adverity just couldn't keep up with the load of data that we wanted to process. And that has been a real issue for us lately. So that is something that could genuinely be improved. We are always in touch with our sales rep and discuss any mitigation methods for this. But so far, it still happens on and off. **What problems is Adverity solving and how is that benefiting you?** I use Adverity to easily track data discrepancies and streamline checking data uniqueness, which is a game changer. The UI makes understanding data flow simple, and I rely on the preview feature for quick checks without downloading data. ### 5. Helpful Error Messages, but Setup Still Needs Improvement **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** June 11, 2026 **What do you like best about Adverity?** Precise error messages when there are issues, especially when creating a new datastream, if there are issues with the set up, the datastream will fail to save and let me know what's wrong with the set up. Also being able to see datastreams that are running and any that are running for over 2 hours is very helpful with troubleshooting. **What do you dislike about Adverity?** There are times where, after a fetch is complete and the UI states that the data is loaded, Adverity does not communicate this with the destination that is connected to our database. This means we have to manually look for anything that is not complete in our database and then look for it in Adverity to see what is happening. Available Adverity documentation found on the Adverity site is often not up to date and there is no date to be seen so it's hard to find out if something has been updated recently or not. It will also be helpful to have a list of user permissions an authorisation account needs on the vendor end to be able to fetch data from the vendor. **What problems is Adverity solving and how is that benefiting you?** A recent OS upgrade caused all the bar colours on the Performance Manager page to be the same which made it a struggle to notice which datastreams are still running at a glance. Adverity recently updated this so that the status of each datastream has a different colour which saves us time and helps us notice if there are many datatstreams that are running for a longer period of time than expected. ### 6. Streamlines Cross-Platform Ad Data, but Support and Image Pull Needs Work **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** June 09, 2026 **What do you like best about Adverity?** I work with clients who use various platforms and Adverity has been able to cover most of them. Overall performs well in pulling ads across our client accounts allowing us to streamline the dataset. **What do you dislike about Adverity?** We had a loading issue where our client would connect to Adverity but then the client's account wouldn't load. Adverity wasn't willing to get on the phone/call to support and they said they fixed the issue but it wasn't fully addressed. It was frustrating to have to go back to the client to troubleshoot multiple times for Adverity to fix it. Adverity also does not fully pull in ads. We had to create our own code to pull ads where images are missing. **What problems is Adverity solving and how is that benefiting you?** We have more than 15 social accounts we need to collect data from, all with different mechanisms for tagging and how their accounts are set up to run ads. Adverity has helped us significantly streamline getting ad data by allowing us to send an email invite to clients to connect. ### 7. Adverity Streamlines Multi-Platform Reporting and Saves Our Team Hours **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** June 09, 2026 **What do you like best about Adverity?** What I like best about Adverity is how much time it saves by automating data collection and reporting across multiple marketing platforms. Instead of manually exporting and combining data from sources like Meta, Google, LinkedIn, Amazon, and programmatic DSPs, Adverity centralizes everything in one place and keeps it updated automatically. The extensive library of integrations is a major advantage, and the platform's data transformation tools make it easy to standardize metrics across channels for more consistent reporting. This has reduced manual work, minimized the risk of errors, and allowed our team to focus more on analyzing campaign performance and generating insights rather than preparing reports. As reporting needs have grown, Adverity has scaled well and become an important part of our day-to-day workflow. **What do you dislike about Adverity?** While Adverity is a powerful platform, there are a few areas that could be improved. The initial learning curve can be steep, especially when working with more advanced data transformations and custom workflows. Some features require a deeper understanding of the platform than expected, which can make onboarding new users challenging. Connector maintenance can also occasionally require manual intervention when APIs change or data sources are updated, and troubleshooting these issues can take time. Additionally, while the platform is highly customizable, navigating more complex configurations can sometimes feel less intuitive than the core reporting features. I'd also like to see continued enhancements to the AI-driven insights and automation capabilities, particularly around proactively identifying data anomalies and recommending optimizations. Overall, these are relatively minor trade-offs given the value the platform provides, but they are areas where the user experience could continue to improve. **What problems is Adverity solving and how is that benefiting you?** Adverity solves the challenge of consolidating marketing data from multiple platforms into a single, reliable source of truth. Before using it, reporting often involved manually exporting data from various advertising platforms, formatting spreadsheets, and reconciling metrics across channels, which was both time-consuming and prone to errors. By automating data collection, transformation, and reporting, Adverity has significantly streamlined our workflow. We spend far less time on manual data preparation and more time analyzing campaign performance and making optimization decisions. Having standardized, up-to-date data across channels also improves reporting accuracy and helps us deliver insights to clients and internal stakeholders more quickly. As the number of campaigns and data sources grows, the platform scales with our needs, making reporting more efficient and consistent. ### 8. Intuitive and agile: easy connection to APIs and good project organization **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** June 09, 2026 **What do you like best about Adverity?** The ease of connecting to the APIs, how easy it is to organize all the workspaces and projects, and how easy it is to detect errors on the dashboard. Everything is very intuitive and greatly speeds up the work. **What do you dislike about Adverity?** I think the dashboard visualization part could improve and become more "automatable." For example, I hate having to set conditional formatting for each metric to turn green if it's >0 or red if it's <0. It would be nice to have something to copy the format, like a brush. However, they are making improvements, and the dashboards are looking better each time. It's more of a whim because I am aware that Adverity is not really a visualization tool per se. But I think it has a lot of potential in that area, more than they realize. **What problems is Adverity solving and how is that benefiting you?** Adverity helps me to have controlled, organized, and automated data extraction from various advertising platforms in one place. Something that would require a great effort for many of our clients. ### 9. Powerful Data Transformations and Flexible Scheduling **Rating:** 5.0/5.0 stars **Reviewed by:** Wallace O. | BI Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** June 09, 2026 **What do you like best about Adverity?** I like the “transform data” step because it lets us create and transform columns, then send them directly to our BQ or Spreadsheet. I also appreciate the scheduling options, since we can set up a routine to correct the data while taking the conversion window into account. **What do you dislike about Adverity?** I believe the “credentials options” could be better. Sometimes it’s complicated to update credentials, and we’ve also run into a few bugs in that area that slow our work down. Overall, it isn’t very clear, and the whole process could be improved. **What problems is Adverity solving and how is that benefiting you?** Adverity helps us handle the entire ETL process for our client smoothly, without any problems or concerns. ### 10. Easy Data Connectors, Simple UI, and Great Support **Rating:** 5.0/5.0 stars **Reviewed by:** Sai G. | Associate Data Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** June 11, 2026 **What do you like best about Adverity?** It has data connectors to various sources, which is very useful. It’s easy to connect and authorize, the UI is simple, and the support team is great, always ready to help. It also has smart scheduling for datastreams, which makes managing them much easier. **What do you dislike about Adverity?** It has some performance issue on large dataset but it totally depends on the API too and connectors causing data duplications **What problems is Adverity solving and how is that benefiting you?** Adverity helps us solve the challenge of collecting and consolidating marketing data from multiple advertising platforms and managing nearly 500+ datastreams of various sources. It also reduces the operational overhead of maintaining multiple data streams ### 11. Reliable Long-Term Partner with Strong Core Capabilities and Support **Rating:** 5.0/5.0 stars **Reviewed by:** Adam C. | Data Solutions Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** June 09, 2026 **What do you like best about Adverity?** They've focussed around their core capabilities which have gone from strength to strength, they provide good support and account management and they are a reliable long-term partner. **What do you dislike about Adverity?** Whilst it has scaled very well, they could go further - a large amount of concurrent jobs can experience delays despite the fact their pipeline ought to be embarassingly parallel. But we ARE successfully running many thousands of pipelines every day so this is an area of improvement rather than of problem. **What problems is Adverity solving and how is that benefiting you?** They are maintaining feature rich connectors and accommodating changes from unstable data sources and giving us a clean UI to interact with. ### 12. Adverity Centralizes Marketing Data with Scalable, Automated Transformations **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** April 30, 2026 **What do you like best about Adverity?** What I like best about Adverity is how it centralizes all marketing and analytics data sources into one organized platform, which makes data management significantly more efficient. Instead of relying on multiple individual connectors or buying separate integrations for tools like Looker Studio, Adverity keeps everything streamlined in one place, making source management much cleaner and easier to scale. Also, Adverity helps to build custom transformations by using the AI chat, where I can describe what is needed to create a Python script and automatically selects the formula and the structure. From a UI/UX perspective, the platform feels intuitive and well-structured, especially once you’re familiar with its ETL, transformation, and data governance workflows. The interface makes it easier to manage large volumes of data streams without feeling overly fragmented, which is a huge advantage for teams handling multiple clients or platforms. Performance-wise, Adverity stands out because it allows flexible scheduling, automation, and custom data transformations before data reaches reporting tools, which improves data consistency and reduces manual cleanup. This pre-processing capability saves time and creates more reliable dashboards. While some users mention that larger pipelines can occasionally slow down, overall it’s a strong solution for scaling complex reporting environments. Their customer support is also a major plus, many users highlight responsive onboarding, troubleshooting, and ongoing support, which can be especially valuable when managing custom integrations or troubleshooting connector issues. In terms of pricing, while Adverity is generally quote-based and may be a larger investment compared to lightweight connector tools, the value comes from consolidation, customization, and enterprise-level flexibility. For teams managing many sources and needing deeper transformation capabilities, it can actually reduce long-term costs by replacing multiple disconnected tools with one centralized solution. Overall, it’s a powerful platform for organizations that prioritize scalability, efficiency, and advanced data operations. **What do you dislike about Adverity?** One downside I’ve experienced with Adverity is occasional UI or system glitches. For example, when trying to remove or update old authorizations, I sometimes run into unexpected errors that can slow the workflow and require extra troubleshooting. Another limitation is around report field customization: headers or dimensions from certain data sources can feel restrictive, especially when trying to format them into more user-friendly naming conventions before sending data to Looker Studio or other destinations. This can create additional cleanup work downstream when, ideally, those naming adjustments would be easier to manage directly within the platform. While these issues don’t outweigh the overall value of Adverity, improving flexibility in data presentation and smoothing out occasional platform bugs would make the user experience even stronger. **What problems is Adverity solving and how is that benefiting you?** Adverity solves one of the biggest challenges in marketing and analytics operations: consolidating fragmented data from multiple platforms into one centralized, reliable system. Instead of manually pulling data from different sources, managing separate connectors, or dealing with inconsistent structures across platforms, Adverity brings everything together in one place and standardizes it before it reaches reporting tools. For me, this has been especially beneficial because it keeps data sources organized, reduces the need for multiple third-party integrations, and allows for more advanced scheduling and automation than many native reporting connectors. Its transformation capabilities also help clean, structure, and prepare data before it reaches Looker Studio or other BI destinations, saving significant time on manual adjustments and improving dashboard consistency. Overall, Adverity helps streamline reporting workflows, improve data governance, reduce operational complexity, and make cross-channel analysis much more scalable, especially when managing multiple clients, platforms, or large datasets. It ultimately saves time, improves accuracy, and creates a more efficient end-to-end reporting process. ### 13. Fast & Intuitive Dashboards for Marketplaces **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** April 30, 2026 **What do you like best about Adverity?** As an agency, Adverity enables us to monitor all relevant performance insights for our clients on price comparison sites and marketplaces on a daily basis. Creating dashboards, tables, and graphics is simple and intuitive thanks to the drag-and-drop interface and the available pre-built functions. Data integration works well for both static data and API connections. The frontend is fast, and we haven’t encountered any bugs so far. And if issues do come up, Adverity support is helpful and responds quickly. **What do you dislike about Adverity?** Although Adverity is very intuitive, it still takes a bit of training to use all of its functions and to fully understand how the system works. Creating more complex graphics can be challenging at first because there are so many settings to adjust. In the beginning, it often feels more like trial and error until you get used to it. **What problems is Adverity solving and how is that benefiting you?** It helps us aggregate data from multiple marketplaces and bring it into one place, so we can make better performance decisions for both us and our clients. ### 14. Easy to Use, Feature-Rich Reporting with Reliable Integrations **Rating:** 4.0/5.0 stars **Reviewed by:** James T. | Marketing Director, Mid-Market (51-1000 emp.) **Reviewed Date:** June 09, 2026 **What do you like best about Adverity?** Ease of use. The layout is clear and simple to get your head around, lots of functionality. Integrations with a range of platforms make Adverity easy to rely on a one-stop shop for reporting. **What do you dislike about Adverity?** Making graphs to display data that is present in a table is not the most intuitive due to the number of options available. **What problems is Adverity solving and how is that benefiting you?** Housing fractured reporting all under one roof. Makes it a lot easier to give a holistic view of clients' performance and use data sources that wouldn't be readily available elsewhere through custom API integration. ### 15. Easy to Use, Clear Data, and Fast Charting for Time-Saving Reporting **Rating:** 4.5/5.0 stars **Reviewed by:** Stefan H. | Communication Consultant, Mid-Market (51-1000 emp.) **Reviewed Date:** June 09, 2026 **What do you like best about Adverity?** It is easy to use, and the data is presented very clearly. In addition, creating charts and visualizations is very quick and easy, enabling reporting in a highly time-efficient manner. **What do you dislike about Adverity?** At first, it can be somewhat challenging to become familiar with the data streams, but the support is very good, and the onboarding/training was extremely helpful. **What problems is Adverity solving and how is that benefiting you?** For always-on (AO) campaigns, creating reports is usually very time-consuming. With Adverity, however, the data can be discussed with the client in near real time, making the reporting process much more efficient. ### 16. Daily Monitoring **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 18, 2019 **What do you like best about Adverity?** Building Dashboards on Adverity Insights, sharing Dashboards with my clients, exporting widgets for presentations, good & fast support. The flexibility and the ability to make quick adjustments, even during a customer call, for example. **What do you dislike about Adverity?** Setup in Adverity Insights isn´t that easy. You´ll need some time to setup your first client. Sometimes, the number of options you have is overwhelming. New colleagues find it very difficult to get up to speed with Adverity. **What problems is Adverity solving and how is that benefiting you?** I´m saving alot of time since I´m using Adverity Dashboards. I use them for my daily check of the main KPIs for my clients. I´m using the dashboards also for monthly reports. It´s a perfect base for our weekly calls, so that we all have the same data to speak about **Official Response from Marketing Team:** > Hi there, Thanks a lot for taking the time to write us this great review. Cheers, Your Adverity team ### 17. Adverity Unifies Multi-Source Data for Reliable Reporting **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 19, 2026 **What do you like best about Adverity?** What we like most about Adverity is that it allows us to bring data from many different sources together in one reliable setup. We use Adverity to support our analyses and reporting processes, and it has become an important part of how we work with data across different platforms and channels. **What do you dislike about Adverity?** Depending on the data source, connector behavior or data availability can sometimes require additional checks and adjustments. This is not necessarily unique to Adverity, but it is something that needs to be considered when building reliable reporting processes. **What problems is Adverity solving and how is that benefiting you?** Adverity helps us consolidate data from different sources and make it available for analyses and reporting in a structured way. This reduces manual work, improves data consistency, and allows us to create more reliable reports for internal use and for our clients. ### 18. Great Data Consolidation, but the UI Makes Error Handling Hard to Read **Rating:** 3.0/5.0 stars **Reviewed by:** Morgane B. | Senior Programmatic and IO Expert, Mid-Market (51-1000 emp.) **Reviewed Date:** June 09, 2026 **What do you like best about Adverity?** I like that it gathers data from various sources and brings everything together in one place, which makes it easier to view and work with. **What do you dislike about Adverity?** The user interface isn’t easy to read when errors appear, mostly because of naming issues on our side. Also, when I switch from one tab to another, the applied filter gets cleared, which is frustrating. **What problems is Adverity solving and how is that benefiting you?** A single place for all (digital) data, which makes analysis simpler and helps speed up the optimisation process. ### 19. Makes Reporting Faster and Much Less Manual Work **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Small-Business (50 or fewer emp.) **Reviewed Date:** June 09, 2026 **What do you like best about Adverity?** I’ve had a good experience using Adverity, mainly because it brings multiple data sources together in one place and reduces a lot of manual reporting work. The integrations with marketing and analytics tools make it easy to centralize data, which has streamlined our reporting process significantly. The UI is fairly intuitive once you get used to it, and the drag-and-drop dashboard builder saves time when creating and adjusting reports. It’s especially useful for quickly pulling key metrics without switching between different platforms. A big improvement to our workflow has been automation—scheduled data imports and reporting have saved several hours each week and reduced manual spreadsheet work. The data transformation features also help ensure cleaner, more consistent reporting. Performance has been reliable, even with larger datasets, and onboarding was manageable with the help of documentation and support resources. Overall, it has improved efficiency and made reporting more consistent and centralized. **What do you dislike about Adverity?** While Adverity is powerful, there are a few drawbacks. The platform can feel complex at first, especially during setup and when configuring data pipelines or transformations. It takes some time to fully understand how everything connects, which can slow down onboarding. Some of the more advanced features aren’t immediately intuitive, and you may need to rely on documentation or support to get things working correctly. The interface, while generally clean, can feel a bit dense when working with larger or more complex dashboards. There’s also a learning curve when managing multiple integrations, and occasional troubleshooting is needed when data sources change or refresh settings break. Overall, it’s a strong platform, but it does require time and familiarity to use efficiently. **What problems is Adverity solving and how is that benefiting you?** Adverity solves the problem of manual, time-consuming reporting by automating data collection, transformation, and dashboard creation. Instead of spending hours each week pulling data from different platforms and building reports in spreadsheets, the platform centralizes everything and automates the process. This has been a major benefit for me because it has significantly reduced the time spent on repetitive reporting tasks. What used to take hours can now be updated automatically, which frees up more time for analysis and decision-making rather than data preparation. It has also improved consistency in reporting, since the data is pulled and structured in the same way each time. ### 20. Easy, Customizable Visual Reporting for Client Data **Rating:** 4.0/5.0 stars **Reviewed by:** Oliver D. | Paid Social and Search Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** June 09, 2026 **What do you like best about Adverity?** It makes visual reporting on my clients data pretty easy and it's fairly customisable too which is useful as each client has very different needs **What do you dislike about Adverity?** they often make changes to the platform/UI/UX without a heads up. sometimes this can lead to reports being broken, which isn't an easy fix. If we had a heads up, we could prep in advance for this. **What problems is Adverity solving and how is that benefiting you?** combining different data sources to provide clients with more complex reports ### 21. Intuitive and Efficient, Adverity is Indispensable **Rating:** 4.5/5.0 stars **Reviewed by:** Yago S. **Reviewed Date:** June 09, 2026 **What do you like best about Adverity?** I think Adverity is an easier and simpler platform, which really helps my performance. It saves me in various moments, facilitating the automation of data collection. With its integration with other platforms, like Google Ads and Meta Ads, I can automate reports, standardize data, and make decisions more quickly. The simplicity and ease of use are the aspects I appreciate the most. **What do you dislike about Adverity?** I think it's kind of difficult to handle and also sometimes it freezes a lot. **What problems is Adverity solving and how is that benefiting you?** Adverity helps automate data collection, facilitates the creation of report automations, standardizes data, and improves campaign performance. ### 22. Centralized Data Hub with Powerful ETL, but Setup Needs Improvement **Rating:** 3.5/5.0 stars **Reviewed by:** Ann F. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 18, 2026 **What do you like best about Adverity?** I use Adverity as our main platform to get data from all our systems in a single place and build reports for different departments. I appreciate how having a single point of data makes it easier to report what's happening in one platform. The ETL capabilities are very useful if you have enough technical knowledge, and the ETL process has made it easier to just extract and transform data from an S3 container, minimizing data transformations on the developer side. I also enjoy that, especially for marketing, the dashboard templates make it really easy to start visualizing data. Although the initial setup is not very simple, the Adverity team provides a lot of help. **What do you dislike about Adverity?** There is not a lot of guidance for setting up authorizations, which makes the process less straightforward. Also, access management is too busy because 'backend' and 'frontend' access is handled separately. **What problems is Adverity solving and how is that benefiting you?** Adverity integrates data from different systems into one platform, simplifying reporting for various departments and minimizing data transformations with its ETL process. **Official Response from Marketing Team:** > Hi Ann, thank you for your review! It’s great to know how Adverity is helping your team maintain a solid data foundation, and that our visualization tools are helping your team stay aligned. Regarding the authorizations piece, I’d love to share some resources to help streamline this process! This first best step would be to contact your Account Manager in order to coordinate account-specific support. If you’re not sure who your Account Manager is, please feel free to reach out to the email listed at the bottom of this response. Additionally, you can share any questions with our Office Hours team to get a walkthrough during one of our next scheduled sessions (again, the email shared below). Finally, I’ve linked a documentation page to this response that talks about scaling authorizations in your account, which should provide some helpful tips and tricks. Office Hours email: office-hours@adverity.com Thank you again for the review. Your feedback helps our teams learn and grow, and understand what features are most helpful for customers like yourself! ### 23. Flexibility and comprehensive integration with Adverity **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User **Reviewed Date:** June 09, 2026 **What do you like best about Adverity?** I like the large number of connectors at Adverity to all standard tools and the willingness to develop new connectors. This allows us to start projects immediately and meet tight schedules. This individual development also helps us cover specific use cases that go beyond the standard. Additionally, I appreciate the flexibility in data integration and the integrated dashboard solution. The personal support and partner management are also very valuable to us. The initial setup went very quickly due to the accumulated experience. **What do you dislike about Adverity?** The biggest challenge currently is for the agency to work flexibly with all features of the solution across the board for clients. A clear model is lacking for this - both in billing and in flexibility. **What problems is Adverity solving and how is that benefiting you?** I use Adverity for the harmonization and visualization of data streams, for breaking down data silos in reporting, and for data-driven optimization of the customer journey. It offers flexibility in data integration and an integrated dashboard solution. ### 24. Facilitate Data Processing with High Recommendations **Rating:** 5.0/5.0 stars **Reviewed by:** Adilson J. | BI Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** June 09, 2026 **What do you like best about Adverity?** I use Adverity to pull data from platforms, process it, and send it to BigQuery. I like the ease of processing the data because the provided tool makes cleaning and processing much easier, requiring few adjustments in BQ. Additionally, I can schedule to automatically pull data from the platforms every day, which offers me greater convenience and efficiency. **What do you dislike about Adverity?** It takes quite a while to pull data from certain platforms, and after 4 PM it gets even worse. **What problems is Adverity solving and how is that benefiting you?** I use Adverity to extract and process data, sending it to BigQuery efficiently. It facilitates data cleaning, minimizing the adjustments needed in BQ, and allows scheduling of automatic daily extractions. ### 25. User-Friendly Interface and Excellent Support **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 27, 2025 **What do you like best about Adverity?** The interface is made with Simplicity, separate components for ETL, Admin, Auth with makes it user friendly. It can be used on premises or cloud which gives it advantage. It is easy to use, implement and high good customer support. **What do you dislike about Adverity?** When data pipelines are at scale, experienced throttle, slow frequency and takes a lot of time. So, not confident if it is highly scalable. Not easy for high number of creation of pipelines jobs. **What problems is Adverity solving and how is that benefiting you?** It helps to maintain the data pipelines from fetching the data from sources, transform if needed and store it in destinations. It makes a developer life easy to focus on architecture and other modules. ### 26. Easy to Use, Powerful Data Fetch and Push Across Platforms **Rating:** 4.0/5.0 stars **Reviewed by:** Pruthvi P. | Account Manager - Paid Social, Enterprise (> 1000 emp.) **Reviewed Date:** June 16, 2026 **What do you like best about Adverity?** It’s easy to use, yet it can still handle complex tasks. I can pull data from various platforms and then push or dump that data into other platforms as needed. **What do you dislike about Adverity?** Some features like Data Mapping can be a bit difficult to use **What problems is Adverity solving and how is that benefiting you?** It helps me create automated reports for clients, whether in the form of Excel reports or Power BI dashboards. ### 27. Seamless Integrations and a User-Friendly UI with Regular Updates **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** June 16, 2026 **What do you like best about Adverity?** Adverity supports a wide range of connectors, enabling seamless integration with various marketing APIs and advertising platforms. The web UI is user-friendly, allowing users to create, sort, and filter data streams with ease. The workspace feature simplifies organization by grouping data streams by source or domain. Adverity also delivers regular updates to enhance the platform functionality. **What do you dislike about Adverity?** Sometimes, performance degrades significantly during spikes in concurrent runs. Jobs can get stuck for hours, and we need to manually terminate them. It’s unclear whether this is due to network or hardware limitations, or whether there are improvements needed on the Adverity side. **What problems is Adverity solving and how is that benefiting you?** Adverity helps us build efficient data pipelines for reporting purposes. Previously, we relied on custom code to retrieve data from marketing APIs. This approach came with challenges such as frequent API version updates and schema drift. ### 28. Intuitive UI and Strong Integrations, but Some Connection and Performance Hiccups **Rating:** 3.5/5.0 stars **Reviewed by:** Antonio M. | Senior Solution Consultant, Enterprise (> 1000 emp.) **Reviewed Date:** June 09, 2026 **What do you like best about Adverity?** Ease of use: the UI is very intuitive and straightforward. It also offers lots of integrations, which makes it easy to connect with other tools. **What do you dislike about Adverity?** In some specific integrations, a few fields are missing, which can be frustrating. I also run into occasional connection or authorization problems, and at times there are performance slowdowns. Also pretty expensive. **What problems is Adverity solving and how is that benefiting you?** Connecting lots of different APIs. ### 29. Clear Campaign Metrics Dock That Adapts to Client Needs **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** June 09, 2026 **What do you like best about Adverity?** I like the dock that specifically says what data I'm pulling in when it comes to my individual campaign metrics and the ability to change this depending on client needs **What do you dislike about Adverity?** I don't like when I put a date range, it sometimes puts me at a random date range after being on another tab or scrolling down on the page a bit after. It is confusing and can lead to accidentally reviewing the wrong data **What problems is Adverity solving and how is that benefiting you?** Adverity is allowing me to see my cost per orders in an easier way by platform, creative, impressions, duration, etc. It helps me save time. ### 30. Adverity: Seamless Reporting Automation Across Every Platform I Need **Rating:** 5.0/5.0 stars **Reviewed by:** Ciaran L. | Senior SEA Consultant, Enterprise (> 1000 emp.) **Reviewed Date:** June 09, 2026 **What do you like best about Adverity?** As a digital marketer, I find Adverity compatible with every platform I need, and it makes automation seamless. **What do you dislike about Adverity?** I haven’t experienced any notable downsides so far—though I’d appreciate more granular scheduling options, especially more flexibility in choosing specific days. **What problems is Adverity solving and how is that benefiting you?** Adverity allows me to automate my client reports for all platforms. It has saved so much time in the long run! ### 31. Flexible Data Transformations and a Wide Range of Connectors **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consulting | Mid-Market (51-1000 emp.) **Reviewed Date:** June 09, 2026 **What do you like best about Adverity?** The number of connectors available is a big plus, and I like the flexibility to apply transformations to data streams. I also appreciate the support for getting new fields onboarded. **What do you dislike about Adverity?** Sometimes data streams can be hard to configure, given the number of report types and field combinations required. Demystifying that in the UI would be really helpful and would increase my confidence in the setup. **What problems is Adverity solving and how is that benefiting you?** I’m helping our client enable the execution and monitoring of digital execution standards, making it easier to apply those standards consistently and keep track of how well they’re being followed. ### 32. Wide Range of Connectors with an Intuitive, Fast Setup **Rating:** 4.0/5.0 stars **Reviewed by:** Matej V. | Digital Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** June 18, 2026 **What do you like best about Adverity?** The number of various connectors they offer, interface seems intuitive, datastream creation is simple and can be done quickly **What do you dislike about Adverity?** I do not have some real compailns about the tool **What problems is Adverity solving and how is that benefiting you?** Pulling data from various sources and moving it into a single destination. This enables us to do reporting and analysis. ### 33. Strong Data Integration and Flexible Mapping with Great Support **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Enterprise (> 1000 emp.) **Reviewed Date:** June 09, 2026 **What do you like best about Adverity?** Strong data integration and connectivity capabilities. There is high data mapping and transformation flexibility, I was able to export data easily. The support model was good. **What do you dislike about Adverity?** Steep learning curve → required structured training, not intuitive Reliance on vendor support → not fully self-sufficient for troubleshooting Integration complexity → setup (e.g., Azure, connectors) required technical effort Dependency risks → external outages (Snowflake) impacted data availability **What problems is Adverity solving and how is that benefiting you?** Adverity helps HUSA solve: Fragmented marketing data across platforms Inconsistent / unstructured raw data Lack of automation in data ingestion Difficulty moving data into internal systems Disconnect between agency and internal analytics Which enables HUSA to: Create a centralized, standardized data layer Automate data pipelines and reporting Feed clean data into internal tools (e.g., Power BI) Improve collaboration with Dentsu Scale data-driven decision-making ### 34. Plenty of Connectors for Seamless Real-Time Data Integration **Rating:** 4.5/5.0 stars **Reviewed by:** Alexandre P. | Measurement Coordinator, Enterprise (> 1000 emp.) **Reviewed Date:** June 09, 2026 **What do you like best about Adverity?** Plenty of available connectors that can allow real-time data integration. **What do you dislike about Adverity?** There are some specific setups that are a little bit trickier to get it right, but support is efficient always available to sort it out. **What problems is Adverity solving and how is that benefiting you?** Real-time data collection and integration, providing a reliable and thorough process. ### 35. ETL and excellent native connectors, but the dashboarding feels somewhat outdated **Rating:** 4.0/5.0 stars **Reviewed by:** Guillermo D. | Data Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** June 09, 2026 **What do you like best about Adverity?** All the ETL part, the ease of using the native connectors **What do you dislike about Adverity?** The part about the present, dashboarding, has become a bit outdated, although now they have added new customizations. **What problems is Adverity solving and how is that benefiting you?** Consolidate data from different sources and view them together to make decisions ### 36. Helpful Connectors & Scheduling with Fast, Effective Support **Rating:** 4.5/5.0 stars **Reviewed by:** Charan Reddy G. | Data Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** June 09, 2026 **What do you like best about Adverity?** Adverity connectors and schedules are very helpful and easy with fetches and performance. The support is very fast and resolving the issues too **What do you dislike about Adverity?** Sometimes the server load times are high **What problems is Adverity solving and how is that benefiting you?** getting API data across various platforms in a flexible and cost effective way ### 37. Adverity Makes Multi-Platform Data Centralization Easy **Rating:** 4.5/5.0 stars **Reviewed by:** Adeeshwar I. | Senior Tableau Developer, Small-Business (50 or fewer emp.) **Reviewed Date:** June 09, 2026 **What do you like best about Adverity?** Adverity centralizes data from multiple marketing and business platforms into one place. **What do you dislike about Adverity?** Documentation for some connectors could be more detailed. **What problems is Adverity solving and how is that benefiting you?** Marketing Data Fragmentation: It brings together data from Google Ads, Meta, LinkedIn, TikTok, CRM systems, and similar sources into one place. Manual Reporting: It helps eliminate Excel-based reporting and reduces the need for ongoing API maintenance. ETL Complexity: It lowers reliance on custom scripts and heavy engineering involvement, making the overall process simpler to manage. ### 38. Great Dashboard Technology Backed by Strong Tech Support **Rating:** 4.0/5.0 stars **Reviewed by:** Naomi L. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** June 22, 2026 **What do you like best about Adverity?** Great technology to fuel our dashboards, good tech support **What do you dislike about Adverity?** Adhoc issues can occur more regularly than we would like **What problems is Adverity solving and how is that benefiting you?** Technology to feed data dashboards, taking manual work out of the equation ### 39. How Adverity can save developer time and increase productivity **Rating:** 4.0/5.0 stars **Reviewed by:** Hafiz Syed Ashir H. | Data Engineer, Enterprise (> 1000 emp.) **Reviewed Date:** November 24, 2025 **What do you like best about Adverity?** It is easy to integrate, understand the system, workflow, creating pipelines and the data can be transferred to different destinations like S3, Snowflake etc. One does't have to spend a lot of time to understand the system first. The administration is refined and can give access with respect to the need. The customer support is active and helpful. **What do you dislike about Adverity?** The Adverity API is not that mature and documentation is needed to be updated with examples. If need to create thousands of pipelines then it takes a lot of time manually. **What problems is Adverity solving and how is that benefiting you?** before adverity, the data used to be extracted and ingested using python jobs which needed maintenance, API check and updating it. It consumes development time. Now the engineering can easily focus to main logic and all extraction, scheduling, transforming and ingestion is handled by Adverity. ### 40. Versatile Network Connections That Just Work **Rating:** 5.0/5.0 stars **Reviewed by:** Savio O. | Business Intelligence Senior Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** June 11, 2026 **What do you like best about Adverity?** The network supports a variety of connections. **What do you dislike about Adverity?** some schedules are confusings to use, mainly if you want to filter the data range **What problems is Adverity solving and how is that benefiting you?** Adverity helps me build many data extraction and transformation workflows ### 41. Ease of Gathering Various Data Sources in a Single Environment **Rating:** 5.0/5.0 stars **Reviewed by:** abner o. | Analista de BI, Mid-Market (51-1000 emp.) **Reviewed Date:** June 09, 2026 **What do you like best about Adverity?** the ease of gathering various data sources in the same environment **What do you dislike about Adverity?** At certain times of the day, I notice a delay in operation. **What problems is Adverity solving and how is that benefiting you?** All issues related to the API, performance, and other functionalities. ### 42. Intuitive Platform That Makes Managing Streams and Data Effortless **Rating:** 5.0/5.0 stars **Reviewed by:** Luiz B. | Business Intelligence & Analytics Director, Enterprise (> 1000 emp.) **Reviewed Date:** June 09, 2026 **What do you like best about Adverity?** what I like the most is how intuitive is the platform + how simple to use and manage streams, data, etc **What do you dislike about Adverity?** I dislike the lack of vision when it surface some kind of issue with datastreams, mainly with DV360 **What problems is Adverity solving and how is that benefiting you?** Data structure to input into BQ is the main problem that adverity solves, and it benefits me on saving hours of works if I would need to build my pipeline locally ### 43. Diverse connectors and destinations – Adverity convinces **Rating:** 4.0/5.0 stars **Reviewed by:** Jan S. | Head of Martec & Analytics, Small-Business (50 or fewer emp.) **Reviewed Date:** June 09, 2026 **What do you like best about Adverity?** Diverse connectors and destinations. **What do you dislike about Adverity?** Price-wise, Adverity is clearly positioned at the higher end. **What problems is Adverity solving and how is that benefiting you?** Through Adverity, we can gather all the data we need for our customers very efficiently and on time. ### 44. user friendly tool helping the business reduce tedious and time consuming work by automation **Rating:** 3.5/5.0 stars **Reviewed by:** Karlijn C. | Team lead Paid Search and Social, Mid-Market (51-1000 emp.) **Reviewed Date:** March 23, 2023 **What do you like best about Adverity?** - good onboarding - good support service - user friendly - perfromance of tool **What do you dislike about Adverity?** - when starting service system had a few bugs that wasted time and made onboarding confusing - not all channels have same options - authorisation and account selections is buggy if you have access to > 50 accounts **What problems is Adverity solving and how is that benefiting you?** - automating data drops to reportings and tracking - connector for dashboarding **Official Response from Samia Kenley:** > Hi Karlijn Thank you for your detailed feedback, we really appreciate it! Our experts are consistently working on new features that will help refine automation and daily processes for our customers. If you have any detailed feedback on channels, please reach out to your account manager. I have passed on your compliments and feedback to the Product Team and Support Team. You may be interested in joining our Customer Focus Clinics. These webinars are designed to keep customers updated with Adverity’s solutions and provide the opportunity to ask questions directly. If you would like to join, please reach out to your account manager. Many thanks, Samia from Adverity ### 45. Simple, Time-Saving Tool That Works Great with Multiple Aggregators **Rating:** 4.0/5.0 stars **Reviewed by:** Thomas C. | Consultant SEA senior, Small-Business (50 or fewer emp.) **Reviewed Date:** June 09, 2026 **What do you like best about Adverity?** Simplicity and time savings. It does a great job of what it’s supposed to do, and it works well with multiple aggregators. **What do you dislike about Adverity?** So far, I haven't encountered any usage issues, except that the implementation via Gsheet overwrites the old implementation instead of incrementing it. **What problems is Adverity solving and how is that benefiting you?** The possibility of merging data to produce comprehensive reports, with lighter comparisons versus N-1. ### 46. Great etl tooling, getting quite expensive though. **Rating:** 4.0/5.0 stars **Reviewed by:** Quynten L. | Technical Marketeer, Small-Business (50 or fewer emp.) **Reviewed Date:** May 06, 2025 **What do you like best about Adverity?** The fact that the DataTap product is very user friendly. On top of that, adverity support is very responsive. **What do you dislike about Adverity?** it's getting quite expensive. At time urgent matters are not taken up as quickly as they should be. **What problems is Adverity solving and how is that benefiting you?** Making one holistic bundle with all business data. GA4, marketing channels, CRM and ERP systems, google sheet data with targets, etc. ### 47. Intuitive and Easy to Use for Front-End Users **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** June 12, 2026 **What do you like best about Adverity?** Adverity is quite intuitive and easy to understand compared to a lot of other tools, as a front end user **What do you dislike about Adverity?** Least helpful is that data seems to be off quite regularly and we have to keep checking this vs platforms **What problems is Adverity solving and how is that benefiting you?** Being able to show clients their data in a user friendly way, amalgamated into one location ### 48. Adverity Saves Hours by Automating Multi-Platform Data Pulls **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Gambling & Casinos | Mid-Market (51-1000 emp.) **Reviewed Date:** June 09, 2026 **What do you like best about Adverity?** What I like best about Adverity is how much manual engineering time it saves our different teams. Before Adverity, we spent hours pulling CSVs from Facebook, Google Ads, and other platforms, and then trying to stitch them together in Excel. **What do you dislike about Adverity?** The platform logic is not "plug-and-play" for beginners. **What problems is Adverity solving and how is that benefiting you?** Cost tracking all at one place. ### 49. Easier Metrics Review and Collaboration Across Teams **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Medical Devices | Enterprise (> 1000 emp.) **Reviewed Date:** June 12, 2026 **What do you like best about Adverity?** It is much easier to review metrics and collaborate on all of our reports. Both inside our immediate team and extended colleagues. **What do you dislike about Adverity?** It can be clunky to copy and paste widgets and pages. **What problems is Adverity solving and how is that benefiting you?** It is easier to showcase our metrics and use them for reporting, as well as planning for future years. ### 50. A vey good data integration tool **Rating:** 4.5/5.0 stars **Reviewed by:** Nicolas C. | Data Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** August 29, 2025 **What do you like best about Adverity?** We run thousands of pipelines on Adverity and it handles them very well. Performance is strong and the platform is highly flexible , we can customize pipelines to fit our exact needs, which makes managing lots of different data sources much easier. **What do you dislike about Adverity?** We rely heavily on automated runs to keep metrics fresh for product labeling and campaign reporting. Very occasionally a run will be interrupted or take several hours to finish. It doesn’t happen often, but when it does it can complicate that day’s reporting. **What problems is Adverity solving and how is that benefiting you?** It takes the pain out of juggling dozens of connectors and manual jobs by putting all our pipelines and automation in one place. With automated runs and custom alerts we don’t have to babysit processes, we get flagged the moment something goes wrong, fix it quickly, and keep the datasources up to date. As a Data Analyst, that frees me from firefighting and gives me more time for real analysis. ## Adverity Discussions - [Why do I need a professional service when I can build my own API connection?](https://www.g2.com/discussions/data-connectors-management) - 2 comments, 1 upvote - [We want to step up our marketing intelligence efforts but we don't really know where to start. What should we do?](https://www.g2.com/discussions/how-to-start-a8ce2f12-bb71-4b6b-9e7f-dd2ee3fffd20) - 2 comments, 1 upvote - [Where is the data stored?](https://www.g2.com/discussions/data-storage-3897b135-1c79-41fe-bb2a-98d69d767a61) - 2 comments, 1 upvote - [Can you help me getting my data into our BI tool?](https://www.g2.com/discussions/bi-tools) - 1 comment, 1 upvote - [What are the costs of your service?](https://www.g2.com/discussions/costs) - 1 comment, 1 upvote - [View Adverity pricing details and edition comparison](https://www.g2.com/products/adverity/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-25+20%3A13%3A37+-0500&secure%5Bsession_id%5D=b038e61a-60c5-4ddf-ab94-f5b5747ce764&secure%5Btoken%5D=49ac1f59aabe6992c30728a6ae25f79ae83844af22e821e188bca6c26a54dfd7&format=llm_user) ## Adverity Integrations - [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) - [Amazon Redshift](https://www.g2.com/products/amazon-redshift/reviews) - [Apache Airflow](https://www.g2.com/products/apache-airflow/reviews) - 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