Link copied to clipboard # Funnel vs Supermetrics Comparison - What are their main differences? Share [ Export ](/compare/funnel/supermetrics/export.csv) FunnelSupermetrics[+ Add Product](#) Pricing **Funnel** Free Trial **Starting at $400.00** · Starter **Supermetrics** Free Trial **Starting at €39.00** 1 user Per Month · Starter **Pricing Insights** from reviews Time to Implement **Funnel** 2 months Based on 65 responses **Supermetrics** 2 months Based on 183 responses Return on Investment **Funnel** 9 months7 months sooner Based on 57 responses **Supermetrics** 16 months Based on 161 responses Perceived Cost **Funnel** $$$$$ **Supermetrics** $$$$$ Average Discount **Funnel** 12%4% more **Supermetrics** 8% ![Funnel](https://images.g2crowd.com/uploads/product/hd_favicon/0d180ccd76daf1ad45b8d0cdf6635fe7/funnel.svg "Funnel") ![Supermetrics](https://images.g2crowd.com/uploads/product/hd_favicon/2f396db22ac6d3c75a88648cbca3a331/supermetrics.svg "Supermetrics") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **Funnel** [ Ease of Use (5) ](https://www.g2.com/products/funnel/reviews?filters%5Bsentiment_snippet%5D=1518469&qs=pros-and-cons#reviews)[ Integrations (5) ](https://www.g2.com/products/funnel/reviews?filters%5Bsentiment_snippet%5D=1518590&qs=pros-and-cons#reviews)[ Learning Curve (3) ](https://www.g2.com/products/funnel/reviews?filters%5Bsentiment_snippet%5D=1518911&qs=pros-and-cons#reviews)[ Expensive (2) ](https://www.g2.com/products/funnel/reviews?filters%5Bsentiment_snippet%5D=1518640&qs=pros-and-cons#reviews) **Supermetrics** [ Ease of Use (29) ](https://www.g2.com/products/supermetrics/reviews?filters%5Bsentiment_snippet%5D=1457283&qs=pros-and-cons#reviews)[ Integrations (27) ](https://www.g2.com/products/supermetrics/reviews?filters%5Bsentiment_snippet%5D=1458488&qs=pros-and-cons#reviews)[ Expensive (14) ](https://www.g2.com/products/supermetrics/reviews?filters%5Bsentiment_snippet%5D=1459310&qs=pros-and-cons#reviews)[ Missing Features (10) ](https://www.g2.com/products/supermetrics/reviews?filters%5Bsentiment_snippet%5D=1457586&qs=pros-and-cons#reviews) Integrations **Funnel** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d6b6650425eafc5c72f230cad744ad29/adobe-commerce-formerly-magento-commerce.png "Product Avatar Image") Adobe Commerce (formerly... ](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_6010155d639e67ccafc406a2efd1abd6/amazon-amazon-dsp.jpg "Product Avatar Image") Amazon DSP ](https://www.g2.com/products/amazon-amazon-dsp/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_216cb0c86043deb458f3480253d7d5e9/amazon-quick.jpg "Product Avatar Image") Amazon Quick ](https://www.g2.com/products/amazon-quick/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_b3390b4cc3d92e87d570895f7358c003/amazon-redshift.jpg "Product Avatar Image") Amazon Redshift ](https://www.g2.com/products/amazon-redshift/reviews)[ View all ](https://www.g2.com/products/funnel/integrations) **Supermetrics** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_50828ef2b93af30b29edd9061533c3b9/activecampaign.jpg "Product Avatar Image") ActiveCampaign ](https://www.g2.com/products/activecampaign/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_28d02bc04a33f0123ad568bd4cb969ec/adform-integrated-advertising-platform.png "Product Avatar Image") Adform Integrated... ](https://www.g2.com/products/adform-integrated-advertising-platform/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f5233c4966be094ed2ee71263943d33f/adjust.jpeg "Product Avatar Image") Adjust ](https://www.g2.com/products/adjust/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5a7938ffd6497884772dc39786f9e1e2/adobe-analytics.png "Product Avatar Image") Adobe Analytics ](https://www.g2.com/products/adobe-analytics/reviews)[ View all ](https://www.g2.com/products/supermetrics/integrations) Screenshots **Funnel** ![Funnel screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1894591/ecosystem-3-_11_.png) **Supermetrics** ![Supermetrics screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/61883/WIP-Supermetrics-narrative-and-sales-deck-2026-_1_.png) **Ratings** from reviews Meets Requirements **Funnel** 8.8 8.8272 **Supermetrics** 8.5 8.5628 Ease of Use **Funnel** 8.6 8.6277 **Supermetrics** 8.2 8.2636 Ease of Setup **Funnel** 8.6 8.6231 **Supermetrics** 8.1 8.1423 Ease of Admin **Funnel** 9.0 9.0188 **Supermetrics** 8.0 8.0383 Quality of Support **Funnel** 9.2 9.2269 **Supermetrics** 7.8 7.8568 Has the product been a good partner in doing business? **Funnel** 9.3 9.3185 **Supermetrics** 8.2 8.2378 Product Direction (% positive) **Funnel** 8.7 8.7260 **Supermetrics** 7.9 7.9584 **Features** ratings from reviews ETL Tools 9.1 46 8.5 73 Digital Analytics 8.8 113 7.9 379 Marketing Analytics 8.7 220 7.8 424 User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 41.4% Mid-Market(51-1000 emp.) 43.1% Enterprise(\> 1000 emp.) 15.6% Small-Business(50 or fewer emp.) 41.4% Mid-Market(51-1000 emp.) 43.1% Enterprise(\> 1000 emp.) 15.6% Small-Business(50 or fewer emp.) 55.4% Mid-Market(51-1000 emp.) 35.2% Enterprise(\> 1000 emp.) 9.4% Small-Business(50 or fewer emp.) 55.4% Mid-Market(51-1000 emp.) 35.2% Enterprise(\> 1000 emp.) 9.4% **Reviewers' Industry** [![Funnel](https://images.g2crowd.com/uploads/product/hd_favicon/0d180ccd76daf1ad45b8d0cdf6635fe7/funnel.svg "Funnel")](https://www.g2.com/products/funnel/reviews) Funnel Marketing and Advertising 39.5% Retail 7.1% Information Technology and Services 4.4% Leisure, Travel & Tourism 4.4% Apparel & Fashion 4.1% Other 40.5% [![Supermetrics](https://images.g2crowd.com/uploads/product/hd_favicon/2f396db22ac6d3c75a88648cbca3a331/supermetrics.svg "Supermetrics")](https://www.g2.com/products/supermetrics/reviews) Supermetrics Marketing and Advertising 53.5% Retail 5.1% Computer Software 3.1% Information Technology and Services 2.5% Online Media 1.9% Other 34.0% Alternatives **Funnel Alternatives** ![Adverity](https://images.g2crowd.com/uploads/product/hd_favicon/f3154e0ddf091acb2e5cbf6c97c33fae/adverity.svg "Adverity") [ Adverity ](/products/adverity/reviews) ![Improvado](https://images.g2crowd.com/uploads/product/hd_favicon/1551288245/improvado-improvado.svg "Improvado") [ Improvado ](/products/improvado-improvado/reviews) ![TapClicks](https://images.g2crowd.com/uploads/product/hd_favicon/cb9f790606d41e604ee961596cb33df1/tapclicks.svg "TapClicks") [ TapClicks ](/products/tapclicks/reviews) ![Looker](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_aeae116c52945fdecd7ed16d621cb315/looker.png "Looker") [ Looker ](/products/looker/reviews) **Supermetrics Alternatives** ![Adverity](https://images.g2crowd.com/uploads/product/hd_favicon/f3154e0ddf091acb2e5cbf6c97c33fae/adverity.svg "Adverity") [ Adverity ](/products/adverity/reviews) ![Dataslayer.ai](https://images.g2crowd.com/uploads/product/hd_favicon/88abdd70bdf462f1fb892c5c6b5af501/dataslayer-ai.svg "Dataslayer.ai") [ Dataslayer.ai ](/products/dataslayer-ai/reviews) ![Improvado](https://images.g2crowd.com/uploads/product/hd_favicon/1551288245/improvado-improvado.svg "Improvado") [ Improvado ](/products/improvado-improvado/reviews) ![Windsor.ai](https://images.g2crowd.com/uploads/product/hd_favicon/1a627258f5af3358622d9db06a229828/windsor-ai.svg "Windsor.ai") [ Windsor.ai ](/products/windsor-ai/reviews) ## Funnel vs Supermetrics FAQs Generated using AI Last updated: August 14, 2026 ### What is the difference between Funnel vs Supermetrics? Funnel stands out for higher reviewer satisfaction in support and setup, while Supermetrics is noted for its broader integration mentions and higher review volume. | [Funnel](https://www.g2.com/products/funnel/reviews) | [Supermetrics](https://www.g2.com/products/supermetrics/reviews) | | --- | --- | | 4.5/5 (165 reviews) | 4.4/5 (823 reviews) | | Small-Business | Small-Business | | 8.8 | 8.1 | | 9.1 | 7.8 | | Ease of Use | Ease of Use | ### How do the pricing models of Funnel and Supermetrics compare? Funnel is rated higher for price satisfaction, with reviewers more satisfied with its value than Supermetrics. - **Funnel:** Reviewers note that Funnel can be expensive, especially for advanced integrations, but appreciate the predictability and value for the feature set. - **Supermetrics:** Many reviewers cite Supermetrics as expensive, with pricing complexity and connector access limitations leading to dissatisfaction, especially for small teams or those needing only a few integrations. - **Switching reasons:** Recent reviews mention switching from Supermetrics to alternatives due to pricing inflexibility and the need to upgrade for basic functionality. ### What are the best alternatives to Funnel and Supermetrics? The top 3 alternatives to Funnel and Supermetrics are Adverity, Dataslayer.ai, and Improvado. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Funnel](https://www.g2.com/products/funnel/reviews) | 4.5/5 (165 reviews) | Small-Business | Reviewers cite higher value satisfaction but mention cost concerns for advanced integrations. | Ease of Use | | [Supermetrics](https://www.g2.com/products/supermetrics/reviews) | 4.4/5 (823 reviews) | Small-Business | Reviewers frequently mention high cost and pricing complexity, especially for connector access. | Ease of Use | | [Adverity](https://www.g2.com/products/adverity/reviews) | 4.4/5 (326 reviews) | Mid-Market | — | Data Integration | | [Dataslayer.ai](https://www.g2.com/products/dataslayer-ai/reviews) | 4.8/5 (311 reviews) | Small-Business | — | Ease of Use | | [Improvado](https://www.g2.com/products/improvado-improvado/reviews) | 4.4/5 (80 reviews) | Mid-Market | — | Integrations | ### Which Marketing Analytics features should I prioritize when comparing Funnel and Supermetrics? Buyers comparing Funnel and Supermetrics should prioritize Integrations, Reporting, Scalability, Ease of Setup, and Support. - **Integrations:** Funnel (Connectors Quantity: 2 all-time mentions), Supermetrics (Connectors Quantity: 10 all-time mentions; Integrations: 27 all-time mentions) - **Reporting:** Funnel (Reporting is the most frequently mentioned feature), Supermetrics (Reporting is the most frequently mentioned feature) - **Scalability:** Funnel offers Scalability as a unique feature; Supermetrics does not. - **Ease of Setup:** Funnel (8.8), Supermetrics (8.1) - **Support:** Funnel (Quality of Support: 9.1), Supermetrics (7.8) ### What are the pros and cons of Funnel vs Supermetrics? Funnel's headline strength is support and ease of use, while Supermetrics is recognized for its broad integrations and time-saving automation. - **Funnel strengths:** Ease of Use (5 all-time mentions), Integrations (5), Data Integration (3), Data Management (3), Intuitive (2), Automation (1) - **Funnel trade-offs:** Learning Curve (3), Expensive (2), Limited Connectors (2), Missing Features (2), Slow Performance (2), Complex Setup (1) - **Supermetrics strengths:** Ease of Use (29), Integrations (27), Customer Support (17), Time-saving (15), Connectors (14), Automated Reporting (8), Reliability (9) - **Supermetrics trade-offs:** Expensive (14), Missing Features (10), Pricing Issues (8), Data Limitations (7) ### Is Funnel or Supermetrics better for small businesses? Funnel is the better fit for small businesses, with both products primarily serving this segment but Funnel showing higher satisfaction in recent small-business reviews. - **Funnel:** Largest segment is Small-Business; reviewers highlight ease of use and strong support for small teams. - **Supermetrics:** Largest segment is Small-Business; reviewers note ease of use but frequently mention pricing complexity as a challenge for small businesses. ### Which Marketing Analytics platform has better integrations? Supermetrics is favored for integrations, with more reviewer-cited integration mentions and broader connector coverage. - **Funnel:** Data Studio (14 all-time mentions), Tableau (4), Google Ads (2) - **Supermetrics:** Facebook (130), Looker (77), Shopify (19) ### How do Funnel and Supermetrics compare on customer support? Funnel leads on Quality of Support, with a 1.3-point advantage over Supermetrics (9.1 vs 7.8). - **Funnel:** Reviewers consistently praise responsive, knowledgeable, and friendly support, with many citing fast resolution and proactive assistance. - **Supermetrics:** Reviewers note generally helpful support, but some mention slower response times and less consistent experiences compared to Funnel. ### Which is easier to implement, Funnel or Supermetrics? Funnel is easier to implement, with a 0.7-point higher Ease of Setup score (8.8 vs 8.1). - **Funnel:** Reviewers describe intuitive onboarding, straightforward integration, and a short learning curve, with many citing quick setup for data sources and exports. - **Supermetrics:** Reviewers mention easy setup for Google Sheets and Looker Studio, but note that initial configuration can be complex and that understanding connector options may require more effort. ### Which product has better Reporting? Reporting is a core strength for both Funnel and Supermetrics, with both products frequently cited for their reporting capabilities. - **Funnel:** Reporting is the most frequently mentioned feature; reviewers highlight automated reports, customizable dashboards, and strong data visualization tools. - **Supermetrics:** Reporting is the most frequently mentioned feature; reviewers emphasize automated reporting, multi-channel data consolidation, and efficient dashboard creation.