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Compare Funnel and Supermetrics 
At a Glance
Market Segments
Small-Business (50.3% of reviews)
Small-Business (55.7% of reviews)
Entry-Level Pricing
Starting at $400.00
Starting at €29.00 1 user Per Month
Funnel
Star Rating
(163)4.5 out of 5
Market Segments
Small-Business (50.3% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $400.00
Free Trial is available
Browse all 3 pricing plansSupermetrics
Star Rating
(816)4.4 out of 5
Market Segments
Small-Business (55.7% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at €29.00 1 user Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Funnel excels in customer support, with users highlighting its outstanding assistance across various platforms. One user mentioned, "This software offers excellent support... and the customer support is outstanding," showcasing the reliability of Funnel's help when needed.
- Users say that Supermetrics shines in its integration with Google Sheets, making it a favorite for those who need to manage multiple KPIs efficiently. A reviewer noted, "I love that Supermetrics just works well, especially with Google Sheets," emphasizing its time-saving capabilities.
- Reviewers mention that Funnel is particularly user-friendly, with many praising its intuitive interface. One long-time user stated, "Been using it for close to 8 years, I love that it's user friendly and is able to easily pull data from all our major platforms," indicating a strong ease of use that enhances daily operations.
- According to verified reviews, Supermetrics offers a straightforward UI/UX that simplifies setup and data management. Users appreciate how easy it is to change data sources, with one saying, "Being intuitive to use, Supermetrics allows me to focus on the important parts of my job where I add value," which speaks to its efficiency in daily tasks.
- G2 reviewers report that Funnel has a higher rating for ease of setup and administration, with users noting its quick implementation process. This is reflected in feedback like, "Top-tier tool to centralise all your data across platforms," which highlights its effectiveness in getting users up and running smoothly.
- Users say that while Supermetrics has a solid reputation, it faces challenges in support quality, with some reviewers indicating that it could improve in this area. One user mentioned the need for more personal support, contrasting with Funnel's higher ratings in this aspect, which could influence decision-making for those prioritizing assistance.
Pricing
Entry-Level Pricing
Funnel
Starter
Starting at $400.00
Begin your journey to data-driven marketing with our Starter Plan.
- 500 flexpoints included (additional flexpoints can be purchased)
- Connect to our 121 most popular data sources
- Send data to Looker Studio, Google Sheets, Microsoft Excel, or use built-in Funnel dashboards
Supermetrics
Supermetrics for Looker Studio
Starting at €29.00
1 user Per Month
Create interactive cross-channel reports in Google Looker Studio (formerly Data Studio) by bringing in data from Facebook, HubSpot, Instagram, and more.
- Starting at 1 user
- Starting at 4 data sources
- Flexibly add data sources as you go
Free Trial
Funnel
Free Trial is available
Supermetrics
Free Trial is available
Ratings
Meets Requirements
8.8
140
8.5
618
Ease of Use
8.5
143
8.2
626
Ease of Setup
8.8
102
8.2
413
Ease of Admin
8.9
95
8.0
379
Quality of Support
9.1
137
7.8
560
Has the product been a good partner in doing business?
9.1
94
8.2
374
Product Direction (% positive)
8.7
141
7.9
577
Features by Category
Metrics
9.0
70
8.6
311
8.9
68
8.3
292
8.4
46
8.1
262
8.9
45
8.4
291
8.6
44
8.0
280
8.5
56
7.9
250
8.8
56
8.0
250
9.1
71
8.6
322
9.0
43
7.8
269
Reporting
8.6
48
8.2
311
8.8
43
7.9
278
8.7
62
8.4
304
8.7
52
8.1
292
8.2
40
7.6
251
8.1
55
Feature Not Available
9.2
69
8.7
326
Other
Feature Not Available
8.2
271
Feature Not Available
7.9
241
Feature Not Available
7.2
218
8.9
73
8.6
317
8.9
59
8.4
267
Feature Not Available
7.2
207
Feature Not Available
7.4
215
Agentic AI - Digital Analytics
Not enough data
6.7
11
Not enough data
7.0
10
Not enough data
6.7
10
Not enough data
6.8
10
Administration
8.9
71
8.3
274
Feature Not Available
7.5
213
9.1
75
8.1
314
8.9
74
8.0
295
Management
8.3
20
8.6
67
7.0
18
8.1
57
Functionality
8.8
19
8.7
58
8.5
20
8.2
62
8.8
20
8.2
61
8.8
20
8.5
64
8.6
20
Feature Not Available
Agentic AI - Google Workspace for Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
8.3
76
|
Verified
8.2
312
|
Verified
8.9
85
|
Verified
8.7
356
|
Verified
7.7
43
7.8
281
|
Verified
8.4
74
|
Verified
7.9
299
|
Verified
8.0
46
|
Verified
8.0
161
Feature Not Available
Feature Not Available
Campaign Activity
8.4
80
|
Verified
8.6
348
|
Verified
8.7
83
|
Verified
8.9
382
|
Verified
8.2
68
|
Verified
8.0
273
|
Verified
8.9
83
|
Verified
8.4
325
|
Verified
7.8
41
7.9
273
|
Verified
7.6
41
|
Verified
Feature Not Available
Agentic AI - Marketing Analytics
7.5
6
6.4
13
6.9
6
7.0
14
6.7
6
6.3
12
Categories
Categories
Shared Categories
Funnel and Supermetrics are categorized as ETL Tools, Marketing Analytics, and Digital Analytics
Unique Categories
Funnel has no unique categories
Supermetrics is categorized as Google Workspace for Marketing
Reviews
Reviewers' Company Size
Funnel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Supermetrics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
42.5%
Retail
6.3%
Information Technology and Services
6.3%
Internet
4.4%
Consumer Goods
3.1%
Other
37.5%
Marketing and Advertising
53.7%
Retail
5.1%
Computer Software
3.1%
Information Technology and Services
2.4%
Online Media
1.9%
Other
33.8%
Discussions
Which advertising platforms does Funnel support?
1 Comment
JL
Hi there and thank you for your question. As stated in the title, Funnel supports all, and I mean all, advertising platforms. So no matter what ad platform...Read more
Can I see data retroactively in Funnel?
1 Comment
GJ
Yes. Data is backfilled (depending on the source) once you connect up a data source. For example, Google Ads data goes back to up to 2 years in the past when...Read more
Is there a way of speeding up Data Studio reports with large data volumes?
2 Comments
FB
Hi,
If you use Supermetrics for google sheet, you may change your data granularity working with pivot table and use this pivot table as data sources. The...Read more
What is the cadence in which you add new connection types and is there a way to get notifications of when these happen in my industry?
2 Comments
AC
Hey Tyson,
We're constantly releasing new data source connectors. For example, during Q1 2022 we're releasing 14 new connectors. We typically inform about...Read more
Will organic Twitter ever be added to the plans?
1 Comment
AC
Hi there,
We currently offer two connectors providing access to organic data – Twitter Premium and Twitter Public Data.
The Twitter Premium connector...Read more
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