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At a Glance
Market Segments
Small-Business (50.3% of reviews)
Small-Business (55.8% of reviews)
Entry-Level Pricing
Starting at $120.00
Starting at €29.00 1 user Per Month
Funnel
Star Rating
(163)4.5 out of 5
Market Segments
Small-Business (50.3% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $120.00
Free Trial is available
Browse all 3 pricing plansSupermetrics
Star Rating
(811)4.4 out of 5
Market Segments
Small-Business (55.8% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at €29.00 1 user Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Funnel excels in custom reports and dashboards, with a score of 9.3, which reviewers mention allows for highly tailored insights that meet specific business needs, while Supermetrics, with a score of 8.7, offers solid reporting but lacks the same level of customization.
- Reviewers mention that Funnel's quality of support is notably high, scoring 9.2, indicating that users feel well-supported and valued, whereas Supermetrics, with a score of 7.8, has received feedback about slower response times and less effective support.
- G2 users highlight Funnel's superior real-time reporting capabilities, scoring 8.6, which allows businesses to make immediate data-driven decisions, while Supermetrics, scoring 8.1, is seen as slightly lagging in this area, impacting timely insights.
- Users on G2 report that Funnel's automation features score 8.9, making it easier to streamline processes, while Supermetrics, with a score of 8.6, offers automation but is perceived as less intuitive, leading to a steeper learning curve.
- Reviewers mention that Funnel's multichannel tracking capabilities score 9.0, providing comprehensive insights across various platforms, whereas Supermetrics, scoring 8.3, is noted for its tracking but lacks the depth and integration that Funnel offers.
- Users say that Funnel's performance and reliability score of 9.1 is a significant advantage, with many reviewers noting consistent uptime and fast load times, while Supermetrics, scoring 8.1, has received some criticism regarding performance issues during peak usage times.
Pricing
Entry-Level Pricing
Funnel
Starter
Starting at $120.00
Begin your journey to data-driven marketing with our Starter Plan.
- 500 flexpoints included (additional flexpoints can be purchased)
- Connect to our 121 most popular data sources
- Send data to Looker Studio, Google Sheets, Microsoft Excel, or use built-in Funnel dashboards
Supermetrics
Supermetrics for Looker Studio
Starting at €29.00
1 user Per Month
Create interactive cross-channel reports in Google Looker Studio (formerly Data Studio) by bringing in data from Facebook, HubSpot, Instagram, and more.
- Starting at 1 user
- Starting at 4 data sources
- Flexibly add data sources as you go
Free Trial
Funnel
Free Trial is available
Supermetrics
Free Trial is available
Ratings
Meets Requirements
8.8
140
8.5
616
Ease of Use
8.5
143
8.2
624
Ease of Setup
8.8
102
8.2
411
Ease of Admin
8.9
95
8.0
375
Quality of Support
9.1
137
7.8
558
Has the product been a good partner in doing business?
9.1
94
8.2
370
Product Direction (% positive)
8.7
141
7.9
575
Features by Category
Metrics
9.0
70
8.6
310
8.9
68
8.3
291
8.4
46
8.1
262
8.9
45
8.4
291
8.6
44
8.0
280
8.5
56
7.9
250
8.8
56
8.0
250
9.1
71
8.6
322
9.0
43
7.8
268
Reporting
8.6
48
8.2
310
8.8
43
7.9
278
8.7
62
8.4
304
8.7
52
8.1
292
8.2
40
7.6
251
8.1
55
Feature Not Available
9.2
69
8.7
326
Other
Feature Not Available
8.2
271
Feature Not Available
7.9
241
Feature Not Available
7.2
218
8.9
73
8.6
317
8.9
59
8.4
267
Feature Not Available
7.2
207
Feature Not Available
7.4
215
Agentic AI - Digital Analytics
Not enough data
6.3
10
Not enough data
7.0
10
Not enough data
6.7
10
Not enough data
6.8
10
Administration
8.9
71
8.3
274
Feature Not Available
7.5
213
9.1
75
8.1
313
8.9
74
8.0
295
Management
8.3
20
8.6
67
7.0
18
8.1
57
Functionality
8.8
19
8.7
58
8.5
20
8.2
62
8.8
20
8.2
61
8.8
20
8.5
64
8.6
20
Feature Not Available
Agentic AI - Google Workspace for Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
8.3
76
|
Verified
8.2
312
|
Verified
8.9
85
|
Verified
8.7
355
|
Verified
7.7
43
7.8
281
|
Verified
8.4
74
|
Verified
7.9
298
|
Verified
8.0
46
|
Verified
8.0
160
Feature Not Available
Feature Not Available
Campaign Activity
8.4
80
|
Verified
8.6
348
|
Verified
8.7
83
|
Verified
8.9
379
|
Verified
8.2
68
|
Verified
8.0
273
|
Verified
8.9
83
|
Verified
8.3
324
|
Verified
7.8
41
7.9
273
|
Verified
7.6
41
|
Verified
Feature Not Available
Agentic AI - Marketing Analytics
7.5
6
6.5
12
6.9
6
7.0
14
6.7
6
6.3
12
Categories
Categories
Shared Categories
Funnel and Supermetrics are categorized as ETL Tools, Marketing Analytics, and Digital Analytics
Unique Categories
Funnel has no unique categories
Supermetrics is categorized as Google Workspace for Marketing
Reviews
Reviewers' Company Size
Funnel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Supermetrics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
42.5%
Retail
6.3%
Information Technology and Services
6.3%
Internet
4.4%
Consumer Goods
3.1%
Other
37.5%
Marketing and Advertising
53.6%
Retail
5.1%
Computer Software
3.1%
Information Technology and Services
2.3%
Online Media
1.9%
Other
34.0%
Discussions
Which advertising platforms does Funnel support?
1 Comment
JL
Hi there and thank you for your question. As stated in the title, Funnel supports all, and I mean all, advertising platforms. So no matter what ad platform...Read more
Can I see data retroactively in Funnel?
1 Comment
GJ
Yes. Data is backfilled (depending on the source) once you connect up a data source. For example, Google Ads data goes back to up to 2 years in the past when...Read more
Is there a way of speeding up Data Studio reports with large data volumes?
2 Comments
FB
Hi,
If you use Supermetrics for google sheet, you may change your data granularity working with pivot table and use this pivot table as data sources. The...Read more
What is the cadence in which you add new connection types and is there a way to get notifications of when these happen in my industry?
2 Comments
AC
Hey Tyson,
We're constantly releasing new data source connectors. For example, during Q1 2022 we're releasing 14 new connectors. We typically inform about...Read more
Will organic Twitter ever be added to the plans?
1 Comment
AC
Hi there,
We currently offer two connectors providing access to organic data – Twitter Premium and Twitter Public Data.
The Twitter Premium connector...Read more
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