# Funnel vs Supermetrics Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Funnel excels in **customer support** , with users highlighting its outstanding assistance across various platforms. One user mentioned, "This software offers excellent support... and the customer support is outstanding," showcasing the reliability of Funnel's help when needed.
- **Users say** that Supermetrics shines in its **integration with Google Sheets** , making it a favorite for those who need to manage multiple KPIs efficiently. A reviewer noted, "I love that Supermetrics just works well, especially with Google Sheets," emphasizing its time-saving capabilities.
- **Reviewers mention** that Funnel is particularly **user-friendly** , with many praising its intuitive interface. One long-time user stated, "Been using it for close to 8 years, I love that it's user friendly and is able to easily pull data from all our major platforms," indicating a strong ease of use that enhances daily operations.
- **According to verified reviews** , Supermetrics offers a **straightforward UI/UX** that simplifies setup and data management. Users appreciate how easy it is to change data sources, with one saying, "Being intuitive to use, Supermetrics allows me to focus on the important parts of my job where I add value," which speaks to its efficiency in daily tasks.
- **G2 reviewers report** that Funnel has a higher rating for **ease of setup and administration** , with users noting its quick implementation process. This is reflected in feedback like, "Top-tier tool to centralise all your data across platforms," which highlights its effectiveness in getting users up and running smoothly.
- **Users say** that while Supermetrics has a solid reputation, it faces challenges in **support quality** , with some reviewers indicating that it could improve in this area. One user mentioned the need for more personal support, contrasting with Funnel's higher ratings in this aspect, which could influence decision-making for those prioritizing assistance.



---
## Frequently Asked Questions

### What is the difference between Funnel vs Supermetrics?

Funnel stands out for higher reviewer satisfaction in support and setup, while Supermetrics is noted for its broader integration mentions and higher review volume.

| [Funnel](https://www.g2.com/products/funnel/reviews) | [Supermetrics](https://www.g2.com/products/supermetrics/reviews) |
| --- | --- |
| 4.5/5 (165 reviews) | 4.4/5 (823 reviews) |
| Small-Business | Small-Business |
| 8.8 | 8.1 |
| 9.1 | 7.8 |
| Ease of Use | Ease of Use |



### How do the pricing models of Funnel and Supermetrics compare?

Funnel is rated higher for price satisfaction, with reviewers more satisfied with its value than Supermetrics.

- **Funnel:** Reviewers note that Funnel can be expensive, especially for advanced integrations, but appreciate the predictability and value for the feature set.
- **Supermetrics:** Many reviewers cite Supermetrics as expensive, with pricing complexity and connector access limitations leading to dissatisfaction, especially for small teams or those needing only a few integrations.
- **Switching reasons:** Recent reviews mention switching from Supermetrics to alternatives due to pricing inflexibility and the need to upgrade for basic functionality.



### What are the best alternatives to Funnel and Supermetrics?

The top 3 alternatives to Funnel and Supermetrics are Adverity, Dataslayer.ai, and Improvado.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Funnel](https://www.g2.com/products/funnel/reviews) | 4.5/5 (165 reviews) | Small-Business | Reviewers cite higher value satisfaction but mention cost concerns for advanced integrations. | Ease of Use |
| [Supermetrics](https://www.g2.com/products/supermetrics/reviews) | 4.4/5 (823 reviews) | Small-Business | Reviewers frequently mention high cost and pricing complexity, especially for connector access. | Ease of Use |
| [Adverity](https://www.g2.com/products/adverity/reviews) | 4.4/5 (326 reviews) | Mid-Market | — | Data Integration |
| [Dataslayer.ai](https://www.g2.com/products/dataslayer-ai/reviews) | 4.8/5 (311 reviews) | Small-Business | — | Ease of Use |
| [Improvado](https://www.g2.com/products/improvado-improvado/reviews) | 4.4/5 (80 reviews) | Mid-Market | — | Integrations |



### Which Marketing Analytics features should I prioritize when comparing Funnel and Supermetrics?

Buyers comparing Funnel and Supermetrics should prioritize Integrations, Reporting, Scalability, Ease of Setup, and Support.

- **Integrations:** Funnel (Connectors Quantity: 2 all-time mentions), Supermetrics (Connectors Quantity: 10 all-time mentions; Integrations: 27 all-time mentions)
- **Reporting:** Funnel (Reporting is the most frequently mentioned feature), Supermetrics (Reporting is the most frequently mentioned feature)
- **Scalability:** Funnel offers Scalability as a unique feature; Supermetrics does not.
- **Ease of Setup:** Funnel (8.8), Supermetrics (8.1)
- **Support:** Funnel (Quality of Support: 9.1), Supermetrics (7.8)



### What are the pros and cons of Funnel vs Supermetrics?

Funnel's headline strength is support and ease of use, while Supermetrics is recognized for its broad integrations and time-saving automation.

- **Funnel strengths:** Ease of Use (5 all-time mentions), Integrations (5), Data Integration (3), Data Management (3), Intuitive (2), Automation (1)
- **Funnel trade-offs:** Learning Curve (3), Expensive (2), Limited Connectors (2), Missing Features (2), Slow Performance (2), Complex Setup (1)
- **Supermetrics strengths:** Ease of Use (29), Integrations (27), Customer Support (17), Time-saving (15), Connectors (14), Automated Reporting (8), Reliability (9)
- **Supermetrics trade-offs:** Expensive (14), Missing Features (10), Pricing Issues (8), Data Limitations (7)



### Is Funnel or Supermetrics better for small businesses?

Funnel is the better fit for small businesses, with both products primarily serving this segment but Funnel showing higher satisfaction in recent small-business reviews.

- **Funnel:** Largest segment is Small-Business; reviewers highlight ease of use and strong support for small teams.
- **Supermetrics:** Largest segment is Small-Business; reviewers note ease of use but frequently mention pricing complexity as a challenge for small businesses.



### Which Marketing Analytics platform has better integrations?

Supermetrics is favored for integrations, with more reviewer-cited integration mentions and broader connector coverage.

- **Funnel:** Data Studio (14 all-time mentions), Tableau (4), Google Ads (2)
- **Supermetrics:** Facebook (130), Looker (77), Shopify (19)



### How do Funnel and Supermetrics compare on customer support?

Funnel leads on Quality of Support, with a 1.3-point advantage over Supermetrics (9.1 vs 7.8).

- **Funnel:** Reviewers consistently praise responsive, knowledgeable, and friendly support, with many citing fast resolution and proactive assistance.
- **Supermetrics:** Reviewers note generally helpful support, but some mention slower response times and less consistent experiences compared to Funnel.



### Which is easier to implement, Funnel or Supermetrics?

Funnel is easier to implement, with a 0.7-point higher Ease of Setup score (8.8 vs 8.1).

- **Funnel:** Reviewers describe intuitive onboarding, straightforward integration, and a short learning curve, with many citing quick setup for data sources and exports.
- **Supermetrics:** Reviewers mention easy setup for Google Sheets and Looker Studio, but note that initial configuration can be complex and that understanding connector options may require more effort.



### Which product has better Reporting?

Reporting is a core strength for both Funnel and Supermetrics, with both products frequently cited for their reporting capabilities.

- **Funnel:** Reporting is the most frequently mentioned feature; reviewers highlight automated reports, customizable dashboards, and strong data visualization tools.
- **Supermetrics:** Reporting is the most frequently mentioned feature; reviewers emphasize automated reporting, multi-channel data consolidation, and efficient dashboard creation.



| | Funnel | Supermetrics | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 165 | 824 | 
| **Largest Market Segment** | Small-Business (50.9% of reviews) | Small-Business (55.6% of reviews) | 
| **Entry Level Price** | Starting at $400.00 | Starting at €39.00 1 user Per Month | 

---
## Top Pros & Cons

### Funnel

Pros:
- Ease of Use (5 reviews)
- Integrations (5 reviews)

Cons:
- Learning Curve (3 reviews)
- Expensive (2 reviews)

### Supermetrics

Pros:
- Ease of Use (24 reviews)
- Integrations (23 reviews)

Cons:
- Expensive (13 reviews)
- Missing Features (9 reviews)

---
## Ratings Comparison
| Rating | Funnel | Supermetrics | 
|---|---|---|
  | **Meets Requirements** | 8.8 (142 reviews) | 8.5 (625 reviews) | 
  | **Ease of Use** | 8.5 (145 reviews) | 8.2 (633 reviews) | 
  | **Ease of Setup** | 8.8 (104 reviews) | 8.1 (420 reviews) | 
  | **Ease of Admin** | 8.9 (95 reviews) | 8.0 (380 reviews) | 
  | **Quality of Support** | 9.1 (139 reviews) | 7.8 (566 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.1 (94 reviews) | 8.2 (375 reviews) | 
  | **Product Direction (% positive)** | 8.7 (143 reviews) | 7.9 (582 reviews) | 

---
## Pricing

### Funnel

#### Entry-Level Pricing

Plan: Starter

Price: Starting at $400.00

Description: Begin your journey to data-driven marketing with our Starter Plan.


Key Features:
- 500 flexpoints included (additional flexpoints can be purchased)
- Connect to our 121 most popular data sources
- Send data to Looker Studio, Google Sheets, Microsoft Excel, or use built-in Funnel dashboards

[Browse all 3 editions](https://www.g2.com/products/funnel/pricing)

#### Free Trial

Yes

### Supermetrics

#### Entry-Level Pricing

Plan: Starter

Price: Starting at €39.00 1 user Per Month

Description: For individuals and small teams starting out with marketing intelligence.

Key Features:
- Starting at 1 user
- Starting at 3 data sources
- No data volume fees

[Browse all 4 editions](https://www.g2.com/products/supermetrics/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | 8.8/10 | 85 |
| **Supermetrics** | 7.9/10 | 379 |

#### Metrics

| Feature | Funnel | Supermetrics | 
|---|---|---|
| **Sessions - Digital Analytics** | 9.0 (70 reviews) | 8.6 (312 reviews) | 
| **Engagement** | 8.9 (68 reviews) | 8.3 (292 reviews) | 
| **Entry and Exit Pages** | 8.4 (46 reviews) | 8.1 (262 reviews) | 
| **Standard Event Tracking** | 8.9 (45 reviews) | 8.4 (291 reviews) | 
| **Custom Event Tracking** | 8.6 (44 reviews) | 8.0 (280 reviews) | 
| **Retention** | 8.5 (56 reviews) | 7.9 (250 reviews) | 
| **Return** | 8.8 (56 reviews) | 8.0 (250 reviews) | 
| **Conversions** | 9.1 (71 reviews) | 8.6 (322 reviews) | 
| **Funnels** | 9.0 (43 reviews) | 7.8 (269 reviews) | 

#### Reporting

| Feature | Funnel | Supermetrics | 
|---|---|---|
| **Real-Time Reporting** | 8.7 (49 reviews) | 8.2 (311 reviews) | 
| **Trending** | 8.8 (43 reviews) | 7.9 (278 reviews) | 
| **Retroactive Reporting** | 8.7 (62 reviews) | 8.4 (304 reviews) | 
| **Segmentation** | 8.7 (52 reviews) | 8.1 (292 reviews) | 
| **Mobile Reporting** | 8.2 (40 reviews) | 7.6 (251 reviews) | 
| **Unification Across Devices** | 8.1 (55 reviews) | Feature Not Available | 
| **Custom Reports and Dashboards** | 9.2 (70 reviews) | 8.7 (326 reviews) | 

#### Other

| Feature | Funnel | Supermetrics | 
|---|---|---|
| **User Data** | Feature Not Available | 8.2 (271 reviews) | 
| **Site Search Reporting** | Feature Not Available | 7.9 (241 reviews) | 
| **Load Time Monitoring** | Feature Not Available | 7.2 (218 reviews) | 
| **Campaign Tracking** | 8.9 (73 reviews) | 8.6 (317 reviews) | 
| **E-Commerce** | 8.9 (59 reviews) | 8.4 (267 reviews) | 
| **Promotional Messages** | Feature Not Available | 7.2 (207 reviews) | 
| **Administration Alerts** | Feature Not Available | 7.4 (215 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | Funnel | Supermetrics | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.7 (11 reviews) | 
| **Cross-system Integration** | Not enough data | 7.0 (10 reviews) | 
| **Proactive Assistance** | Not enough data | 6.7 (10 reviews) | 
| **Decision Making** | Not enough data | 6.8 (10 reviews) | 

#### Administration

| Feature | Funnel | Supermetrics | 
|---|---|---|
| **API / Integrations** | 8.9 (72 reviews) | 8.3 (274 reviews) | 
| **QA Testing** | Feature Not Available | 7.5 (213 reviews) | 
| **Performance and Reliability** | 9.1 (75 reviews) | 8.1 (314 reviews) | 
| **User, Role, and Access Management** | 8.9 (75 reviews) | 8.0 (295 reviews) | 

### ETL Tools

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | 8.4/10 | 24 |
| **Supermetrics** | 8.5/10 | 73 |

#### Management

| Feature | Funnel | Supermetrics | 
|---|---|---|
| **Reporting** | 8.3 (20 reviews) | 8.6 (67 reviews) | 
| **Auditing** | 7.0 (18 reviews) | 8.1 (57 reviews) | 

#### Functionality

| Feature | Funnel | Supermetrics | 
|---|---|---|
| **Extraction** | 8.8 (19 reviews) | 8.7 (58 reviews) | 
| **Transformation** | 8.5 (20 reviews) | 8.2 (62 reviews) | 
| **Loading** | 8.8 (20 reviews) | 8.2 (61 reviews) | 
| **Automation** | 8.8 (20 reviews) | 8.5 (64 reviews) | 
| **Scalability** | 8.6 (20 reviews) | Feature Not Available | 
| **Non-Relational Transformations** | Not enough data | Not enough data | 
| **Data Extraction** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Funnel | Supermetrics | 
|---|---|---|
| **Data Mapping** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **Charting** | Not enough data | Not enough data | 
| **Integration Management** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Ad hoc Analysis** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Match & Merge** | Not enough data | Not enough data | 
| **Real-Time Monitoring** | Not enough data | Not enough data | 
| **Metadata Management** | Not enough data | Not enough data | 
| **Pipeline Management** | Not enough data | Not enough data | 
| **Job Scheduling** | Not enough data | Not enough data | 
| **Dashboard Creation** | Not enough data | Not enough data | 
| **Data Storage Management** | Not enough data | Not enough data | 
| **Multiple Data Sources** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Data Quality Control** | Not enough data | Not enough data | 
| **Data Connectors** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Single Sign On** | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Accounting Integration** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **eCommerce Management** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **SSL Security** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Data Capture and Transfer** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Performance Management** | Not enough data | Not enough data | 
| **Data Synchronization** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Data Replication** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Database Support** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | 
| **Data Migration** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Data Analysis Tools** | Not enough data | Not enough data | 

### Google Workspace for Marketing

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | N/A | N/A |
| **Supermetrics** | N/A | N/A |

#### Agentic AI - Google Workspace for Marketing

| Feature | Funnel | Supermetrics | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | 8.0/10 | 99 |
| **Supermetrics** | 7.8/10 | 421 |

#### Marketing Operations

| Feature | Funnel | Supermetrics | 
|---|---|---|
| **ROI Tracking** | 8.3 (76 reviews) ✓ Verified | 8.2 (312 reviews) ✓ Verified | 
| **Data Collection** | 9.0 (87 reviews) ✓ Verified | 8.7 (360 reviews) ✓ Verified | 
| **Customer Insights** | 7.7 (43 reviews) | 7.8 (281 reviews) ✓ Verified | 
| **Multi-User Access** | 8.4 (75 reviews) ✓ Verified | 7.9 (301 reviews) ✓ Verified | 
| **Spend Management** | 8.1 (47 reviews) ✓ Verified | 8.0 (161 reviews) | 
| **White Label** | Feature Not Available | 7.0 (107 reviews) | 
| **Multi-Channel Data Collection** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Keyword Tracking** | Not enough data | Not enough data | 
| **Behavior Tracking** | Not enough data | Not enough data | 
| **Campaign Tracking** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **SEO Management** | Not enough data | Not enough data | 
| **Tag Management** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Click Tracking** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Lead Management** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Channel Management** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 

#### Campaign Activity

| Feature | Funnel | Supermetrics | 
|---|---|---|
| **Campaign Insights** | 8.5 (81 reviews) ✓ Verified | 8.6 (348 reviews) ✓ Verified | 
| **Reports and Dashboards** | 8.7 (84 reviews) ✓ Verified | 8.9 (388 reviews) ✓ Verified | 
| **Campaign Stickiness** | 8.2 (68 reviews) ✓ Verified | 8.0 (273 reviews) ✓ Verified | 
| **Multichannel Tracking** | 8.9 (84 reviews) ✓ Verified | 8.3 (329 reviews) ✓ Verified | 
| **Brand Optimization** | 7.8 (41 reviews) | 7.9 (273 reviews) ✓ Verified | 
| **Predictive Analytics** | 7.6 (41 reviews) ✓ Verified | 6.7 (115 reviews) | 
| **Multi-Campaign** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Website Analytics** | Not enough data | Not enough data | 
| **Conversion Rate Optimization** | Not enough data | Not enough data | 
| **Drip Campaigns** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 

#### Agentic AI - Marketing Analytics

| Feature | Funnel | Supermetrics | 
|---|---|---|
| **Autonomous Task Execution** | 7.5 (6 reviews) | 6.7 (14 reviews) | 
| **Cross-system Integration** | 6.9 (6 reviews) | 7.2 (20 reviews) | 
| **Proactive Assistance** | 6.9 (7 reviews) | 6.3 (12 reviews) | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Funnel | Supermetrics | 
|---|---|---|
| **Event Marketing** | Not enough data | Not enough data | 
| **Social Promotion** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Lead Generation** | Not enough data | Not enough data | 
| **Campaign Segmentation** | Not enough data | Not enough data | 
| **Customizable Forms** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Email Templates** | Not enough data | Not enough data | 
| **Web Forms** | Not enough data | Not enough data | 
| **Lead Capture** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Campaign Planning** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Campaign Scheduling** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Autoresponders** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Event Triggered Actions** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Customizable Fields** | Not enough data | Not enough data | 
| **Contact Database** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Ad hoc Reporting** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Data Source Connectors** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Multi-Channel Attribution** | Not enough data | Not enough data | 
| **Customer Journey Mapping** | Not enough data | Not enough data | 
| **KPI Monitoring** | Not enough data | Not enough data | 
| **Cohort Analysis** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (3):** [ETL Tools](https://www.g2.com/categories/etl-tools), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)


**Unique to Supermetrics (1):** [Google Workspace for Marketing Software](https://www.g2.com/categories/google-workspace-for-marketing)


---
## Reviewer Demographics

### By Company Size

| Segment | Funnel | Supermetrics | 
|---|---|---|
| **Small-Business** | 50.9% | 55.6% | 
| **Mid-Market** | 43.5% | 35.0% | 
| **Enterprise** | 5.6% | 9.4% | 

### By Industry

#### Funnel

- **Marketing and Advertising:** 42.6%
- **Retail:** 6.2%
- **Information Technology and Services:** 6.2%
- **Internet:** 4.3%
- **Consumer Goods:** 3.1%
- **Apparel & Fashion:** 2.5%
- **Financial Services:** 1.9%
- **Real Estate:** 1.9%
- **Food & Beverages:** 1.9%
- **Pharmaceuticals:** 1.9%
- **Other:** 27.8%

#### Supermetrics

- **Marketing and Advertising:** 53.6%
- **Retail:** 5.1%
- **Computer Software:** 3.1%
- **Information Technology and Services:** 2.4%
- **Online Media:** 1.9%
- **Financial Services:** 1.9%
- **Internet:** 1.7%
- **Automotive:** 1.6%
- **Health, Wellness and Fitness:** 1.6%
- **Leisure, Travel & Tourism:** 1.5%
- **Other:** 25.7%

---
## Alternatives

### Alternatives to Funnel

- [Adverity](https://www.g2.com/products/adverity/reviews) — 4.4/5 stars (326 reviews)
- [Improvado](https://www.g2.com/products/improvado-improvado/reviews) — 4.4/5 stars (80 reviews)
- [TapClicks](https://www.g2.com/products/tapclicks/reviews) — 4.3/5 stars (337 reviews)
- [Looker](https://www.g2.com/products/looker/reviews) — 4.4/5 stars (1653 reviews)
- [NinjaCat](https://www.g2.com/products/ninjacat/reviews) — 4.2/5 stars (316 reviews)
- [Windsor.ai](https://www.g2.com/products/windsor-ai/reviews) — 4.4/5 stars (90 reviews)
- [Fivetran](https://www.g2.com/products/fivetran/reviews) — 4.3/5 stars (828 reviews)
- [Dataslayer.ai](https://www.g2.com/products/dataslayer-ai/reviews) — 4.8/5 stars (312 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14979 reviews)
- [Singular](https://www.g2.com/products/singular/reviews) — 4.6/5 stars (529 reviews)

### Alternatives to Supermetrics

- [Adverity](https://www.g2.com/products/adverity/reviews) — 4.4/5 stars (326 reviews)
- [Dataslayer.ai](https://www.g2.com/products/dataslayer-ai/reviews) — 4.8/5 stars (312 reviews)
- [Windsor.ai](https://www.g2.com/products/windsor-ai/reviews) — 4.4/5 stars (90 reviews)
- [Improvado](https://www.g2.com/products/improvado-improvado/reviews) — 4.4/5 stars (80 reviews)
- [Looker](https://www.g2.com/products/looker/reviews) — 4.4/5 stars (1653 reviews)
- [Fivetran](https://www.g2.com/products/fivetran/reviews) — 4.3/5 stars (828 reviews)
- [TapClicks](https://www.g2.com/products/tapclicks/reviews) — 4.3/5 stars (337 reviews)
- [Porter](https://www.g2.com/products/porter-metrics-porter/reviews) — 4.6/5 stars (279 reviews)
- [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) — 4.7/5 stars (461 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.4/5 stars (4035 reviews)

---
## Top Discussions

### Funnel

- Title: [What do you like most about Funnel for data collection, and what improvements could be made?](https://www.g2.com/discussions/what-do-you-like-most-about-funnel-for-data-collection-and-what-improvements-could-be-made) — 1 comment, 1 upvote
  > **Top comment:** "I'm currently utilizing the free version of Funnel.io for visualizing Meta Ads within Looker Studio, and I'm satisfied with it. I don't require any further..."
- Title: [What is a funnel builder?](https://www.g2.com/discussions/what-is-a-funnel-builder) — 1 comment
  > **Top comment:** "Haven't heard of it"
- Title: [Can I see data retroactively in Funnel?](https://www.g2.com/discussions/3680-retroactive-data) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Yes. Because Funnel pulls down data from your advertising platforms and Google Analytics account we can report as far back as you have data in these..."
- Title: [Which advertising platforms does Funnel support?](https://www.g2.com/discussions/3676-advertising-platforms) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Funnel supports Google Analytics. We pull down data from your Google Analytics account and match it up with you advertising data so you can measure your..."

### Supermetrics

- Title: [What is the cadence in which you add new connection types and is there a way to get notifications of when these happen in my industry?](https://www.g2.com/discussions/what-is-the-cadence-in-which-you-add-new-connection-types-and-is-there-a-way-to-get-notifications-of-when-these-happen-in-my-industry) — 2 comments, 1 upvote
  > **Top comment:** "Hey Tyson,

We're constantly releasing new data source connectors. For example, during Q1 2022 we're releasing 14 new connectors. We typically inform about..."
- Title: [Is there a way of speeding up Data Studio reports with large data volumes?](https://www.g2.com/discussions/is-there-a-way-of-speeding-up-data-studio-reports-with-large-data-volumes) — 2 comments, 1 upvote
  > **Top comment:** "Hey Mathias,

There are a number of things that could contribute to Data Studio reports slowing down, especially at high volumes, such as long date ranges..."
- Title: [What is Supermetrics used for?](https://www.g2.com/discussions/what-is-supermetrics-used-for) — 1 comment
  > **Top comment:** "Supermetrics is a data marketing tool used to extract and load your data to accelerate your business growth."
- Title: [Is it possible to pivot data from Rows to Columns?](https://www.g2.com/discussions/is-it-possible-to-pivot-data-from-rows-to-columns) — 1 comment, 1 upvote
  > **Top comment:** "Hi James,

Absolutely! For example, both our Google Sheets and Microsoft Excel destinations support splitting data by rows or columns. When creating your..."
- Title: [Will organic Twitter ever be added to the plans?](https://www.g2.com/discussions/will-organic-twitter-ever-be-added-to-the-plans) — 1 comment, 1 upvote
  > **Top comment:** "Hi there,

We currently offer two connectors providing access to organic data – Twitter Premium and Twitter Public Data.

The Twitter Premium connector..."

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/funnel-vs-supermetrics)