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 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_2f886ea3c1be2ca5d1d581b1ef5971c3/supermetrics.png "Product Avatar Image")

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](/products/supermetrics/reviews)

[

Supermetrics

](/products/supermetrics/reviews)

(823)4.4/5

Supermetrics is a marketing intelligence platform designed to help users connect, extract, and analyze data from a wide array of marketing and sales platforms. Founded in 2010 and headquartered in Helsinki, Finland, Supermetrics aims to simplify the process of data management for businesses, allowing them to focus on strategic growth and innovation rather than getting bogged down by complex data extraction processes. Targeted primarily at marketers, analysts, and business intelligence professionals, Supermetrics serves a diverse audience ranging from small startups to large enterprises. Its capabilities are particularly beneficial for organizations that rely on multiple data sources, such as Google Analytics, Facebook Ads, and HubSpot, enabling them to consolidate their data into preferred destinations like spreadsheets or data warehouses. This functionality is essential for teams that need to generate reports quickly and efficiently, ensuring that insights are readily available for informed decision-making. One of the key features of Supermetrics is its ability to connect with over 150 different marketing and sales platforms, allowing users to pull data seamlessly without the need for extensive technical knowledge. This integration capability not only saves time but also reduces the potential for errors that can occur during manual data entry. Users can automate their reporting processes, which enhances productivity and allows teams to allocate more resources towards analysis and strategy rather than data collection. Additionally, Supermetrics stands out in the realm of marketing analytics through its user-friendly interface and robust support resources. The platform offers a range of templates and pre-built reports that cater to various marketing needs, making it easier for users to visualize their data and derive actionable insights. The platform is trusted by over 200,000 organizations globally, including prominent brands like Nestlé, Warner Bros, and Dyson, which underscores its reliability and effectiveness in the marketing intelligence space. By providing a comprehensive solution for data extraction and analysis, Supermetrics empowers businesses to harness the full potential of their data. Its recognition as one of G2’s Top 50 Best EMEA Software Companies for 2024 further highlights its commitment to innovation and excellence in marketing analytics, positioning it as a vital tool for any organization looking to enhance its data-driven decision-making capabilities.

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Pinned by G2 as a common question

•

over 2 years ago

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[
# What is Supermetrics used for?
](/discussions/what-is-supermetrics-used-for)
What is Supermetrics used for?

[

ETL Tools

](https://www.g2.com/tags/etl-tools)[

Google Workspace for Marketing Software

](https://www.g2.com/tags/google-workspace-for-marketing-software)[

Marketing Analytics Software

](https://www.g2.com/tags/marketing-analytics-software)[

Digital Analytics Software

](https://www.g2.com/tags/digital-analytics-software)

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\<0\>0\>Upvotes

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 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
G2

Verified User

•

over 4 years ago

More Options
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[
# ¿Cómo se puede operar mejor con los eventos de conversión en GA4?
](/discussions/como-se-puede-operar-mejor-con-los-eventos-de-conversion-en-ga4)
GA4 tiene eventos de todo tipo, pero a la hora de realizar la conversión estoy utilizando el de página vista y no sé si es la mejor opción.

[

Digital Analytics Software

](https://www.g2.com/tags/digital-analytics-software)[

Marketing Analytics Software

](https://www.g2.com/tags/marketing-analytics-software)[

Google Workspace for Marketing Software

](https://www.g2.com/tags/google-workspace-for-marketing-software)[

ETL Tools

](https://www.g2.com/tags/etl-tools)

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\<0\>0\>Upvotes

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 ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link")

 ![James T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "James T.")
JT

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[James T.](https://www.g2.com/users/c14192bb-f2f6-4169-9349-673344c76392 "James T.")

•

over 4 years ago

Marketing analyst

More Options
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[
# Is it possible to pivot data from Rows to Columns?
](/discussions/is-it-possible-to-pivot-data-from-rows-to-columns)

[

Digital Analytics Software

](https://www.g2.com/tags/digital-analytics-software)[

Marketing Analytics Software

](https://www.g2.com/tags/marketing-analytics-software)[

Google Workspace for Marketing Software

](https://www.g2.com/tags/google-workspace-for-marketing-software)[

ETL Tools

](https://www.g2.com/tags/etl-tools)

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\<0\>0\>Upvotes

1

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1 Comment

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 ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link")

 ![Tyson L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tyson L.")
TL

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[Tyson L.](https://www.g2.com/users/3e9630e4-78a1-4290-b110-398bfec0ac46 "Tyson L.")

•

over 4 years ago

VP, Analytics

More Options
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[
# What is the cadence in which you add new connection types and is there a way to get notifications of when these happen in my industry?
](/discussions/what-is-the-cadence-in-which-you-add-new-connection-types-and-is-there-a-way-to-get-notifications-of-when-these-happen-in-my-industry)
Adding support for more CPG industry-based API connections would make this tool invaluable.

[

Digital Analytics Software

](https://www.g2.com/tags/digital-analytics-software)[

Marketing Analytics Software

](https://www.g2.com/tags/marketing-analytics-software)[

Google Workspace for Marketing Software

](https://www.g2.com/tags/google-workspace-for-marketing-software)[

ETL Tools

](https://www.g2.com/tags/etl-tools)

* * *

\<0\>0\>Upvotes

1

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2 Comments

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 ![Reactor A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Reactor A.")
RA

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[Reactor A.](https://www.g2.com/users/f6701933-ef1d-46e2-8ac7-710d3f91a416 "Reactor A.")

•

over 4 years ago

Paid Media and Media Planner

More Options
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[
# Will organic Twitter ever be added to the plans?
](/discussions/will-organic-twitter-ever-be-added-to-the-plans)
Will organic Twitter ever be added to the plans?

[

Digital Analytics Software

](https://www.g2.com/tags/digital-analytics-software)[

Marketing Analytics Software

](https://www.g2.com/tags/marketing-analytics-software)[

Google Workspace for Marketing Software

](https://www.g2.com/tags/google-workspace-for-marketing-software)[

ETL Tools

](https://www.g2.com/tags/etl-tools)

* * *

\<0\>0\>Upvotes

1

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1 Comment

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MK

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[Mathias K.](https://www.g2.com/users/60c91b22-66c3-40bd-8aaa-b8cef47412ae "Mathias K.")

•

over 4 years ago

Digital Media Strategist

More Options
- 

[
# Is there a way of speeding up Data Studio reports with large data volumes?
](/discussions/is-there-a-way-of-speeding-up-data-studio-reports-with-large-data-volumes)
We use Supermetrics for a quarterly report on Data Studio, which has a data filter in it that allows brand managers to see the data for just their pages. The load times are very long, and it feel disproportional to usual speeds on SUpermetrics, and I wondered if there is a solution for that.

[

Digital Analytics Software

](https://www.g2.com/tags/digital-analytics-software)[

Marketing Analytics Software

](https://www.g2.com/tags/marketing-analytics-software)[

Google Workspace for Marketing Software

](https://www.g2.com/tags/google-workspace-for-marketing-software)[

ETL Tools

](https://www.g2.com/tags/etl-tools)

* * *

\<0\>0\>Upvotes

1

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2 Comments

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## Start a New Software Discussion

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[Start A Discussion](/products/supermetrics/discussions/new)

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### Have you used Supermetrics before?

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## Top Contributors in Supermetrics

1

 ![Aleksander C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Aleksander C.")
AC

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### [Aleksander C.](https://www.g2.com/users/3831c780-6131-4d9d-ac2d-ee67968eafb5 "Aleksander C.")

Head of Product Marketing

4 pts

2

 ![James M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "James M.")
JM

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### [James M.](https://www.g2.com/users/14c7934a-fc19-4965-a25a-2e8b19da278d "James M.")

Digital Director

2 pts

3

MK

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### [Mathias K.](https://www.g2.com/users/60c91b22-66c3-40bd-8aaa-b8cef47412ae "Mathias K.")

Digital Media Strategist

1 pt

4

 ![Fabien B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Fabien B.")
FB

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### [Fabien B.](https://www.g2.com/users/8501a2e0-450c-427c-807c-3e90a6e89f2e "Fabien B.")

CRM Data Feed manager

1 pt

5

 ![Reactor A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Reactor A.")
RA

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### [Reactor A.](https://www.g2.com/users/f6701933-ef1d-46e2-8ac7-710d3f91a416 "Reactor A.")

Paid Media and Media Planner

1 pt