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[
 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_2f886ea3c1be2ca5d1d581b1ef5971c3/supermetrics.png "Product Avatar Image")
 
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](/products/supermetrics/reviews)

[

Supermetrics

](/products/supermetrics/reviews)

(824)4.4/5

Supermetrics helps marketers go AI-first - from insight to action. Founded in 2013 and headquartered in Helsinki, Finland, Supermetrics unifies the marketing workflow, connecting the full breadth of marketing and advertising data sources through to AI-powered analysis and activation, so businesses spend less time wrangling data and more time on strategic growth. Built for marketers, analysts, and BI professionals, Supermetrics serves organizations from small startups to large enterprises that rely on multiple data sources such as Google Analytics, Facebook Ads, HubSpot and Shopify - consolidating everything into the destination of their choice - spreadsheets, data warehouses, or AI assistants via native MCP support. Teams can connect and automate their marketing and advertising reporting without deep technical expertise, cutting the manual work and errors that come with pulling data by hand, and freeing up time for analysis and strategy instead of data collection. Supermetrics pairs a user-friendly interface with a library of templates and pre-built reports, making it fast to visualize data and get to an answer. The platform is trusted by 200,000+ organizations globally, including L’Oréal, BBC, and Heineken, across 120 countries. Supermetrics serves organizations of every size, from small and mid-sized businesses that need enterprise-grade reporting without enterprise overhead, to global brands such as Nestlé, Warner Bros, and Dyson, to agencies managing dozens of client accounts. The platform is SOC 2 Type II and ISO 27001 certified, GDPR and CCPA compliant, and backed by 24/5 global support. Its recognition as one of G2’s Top 50 Best EMEA Software Companies reflects an ongoing investment in innovation for data-driven marketing teams looking to move from manual reporting to AI-powered decisions.

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Pinned by G2 as a common question

•

almost 3 years ago

More Options 
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[
# What is Supermetrics used for?
](/discussions/what-is-supermetrics-used-for)
What is Supermetrics used for?

[

ETL Tools

](https://www.g2.com/tags/etl-tools)[

Google Workspace for Marketing Software

](https://www.g2.com/tags/google-workspace-for-marketing-software)[

Marketing Analytics Software

](https://www.g2.com/tags/marketing-analytics-software)[

Digital Analytics Software

](https://www.g2.com/tags/digital-analytics-software)

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1 Comment

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 ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link")

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
G2

Verified User

•

over 4 years ago

More Options 
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[
# ¿Cómo se puede operar mejor con los eventos de conversión en GA4?
](/discussions/como-se-puede-operar-mejor-con-los-eventos-de-conversion-en-ga4)
GA4 tiene eventos de todo tipo, pero a la hora de realizar la conversión estoy utilizando el de página vista y no sé si es la mejor opción.

[

Digital Analytics Software

](https://www.g2.com/tags/digital-analytics-software)[

Marketing Analytics Software

](https://www.g2.com/tags/marketing-analytics-software)[

Google Workspace for Marketing Software

](https://www.g2.com/tags/google-workspace-for-marketing-software)[

ETL Tools

](https://www.g2.com/tags/etl-tools)

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 (true)\<0\>0\>Upvotes (false)

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0 Comments

[![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Supermetrics+questions+and+get+answers+from+expert+users+in+our+Supermetrics+Discussions+section.&title=Supermetrics+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fsupermetrics%2Fdiscuss)

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 ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link")

 ![James T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "James T.")
JT

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[James T.](https://www.g2.com/users/c14192bb-f2f6-4169-9349-673344c76392 "James T.")

•

over 4 years ago

Marketing analyst

Marketing analyst

More Options 
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[
# Is it possible to pivot data from Rows to Columns?
](/discussions/is-it-possible-to-pivot-data-from-rows-to-columns)

[

Digital Analytics Software

](https://www.g2.com/tags/digital-analytics-software)[

Marketing Analytics Software

](https://www.g2.com/tags/marketing-analytics-software)[

Google Workspace for Marketing Software

](https://www.g2.com/tags/google-workspace-for-marketing-software)[

ETL Tools

](https://www.g2.com/tags/etl-tools)

* * *

 (true)\<0\>0\>Upvotes (false)

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1 Comment

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 ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link")

 ![Tyson L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tyson L.")
TL

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[Tyson L.](https://www.g2.com/users/3e9630e4-78a1-4290-b110-398bfec0ac46 "Tyson L.")

•

over 4 years ago

VP, Analytics

VP, Analytics

More Options 
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[
# What is the cadence in which you add new connection types and is there a way to get notifications of when these happen in my industry?
](/discussions/what-is-the-cadence-in-which-you-add-new-connection-types-and-is-there-a-way-to-get-notifications-of-when-these-happen-in-my-industry)
Adding support for more CPG industry-based API connections would make this tool invaluable.

[

Digital Analytics Software

](https://www.g2.com/tags/digital-analytics-software)[

Marketing Analytics Software

](https://www.g2.com/tags/marketing-analytics-software)[

Google Workspace for Marketing Software

](https://www.g2.com/tags/google-workspace-for-marketing-software)[

ETL Tools

](https://www.g2.com/tags/etl-tools)

* * *

 (true)\<0\>0\>Upvotes (false)

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2 Comments

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 ![Reactor A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Reactor A.")
RA

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[Reactor A.](https://www.g2.com/users/f6701933-ef1d-46e2-8ac7-710d3f91a416 "Reactor A.")

•

over 4 years ago

Paid Media and Media Planner

Paid Media and Media Planner

More Options 
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[
# Will organic Twitter ever be added to the plans?
](/discussions/will-organic-twitter-ever-be-added-to-the-plans)
Will organic Twitter ever be added to the plans?

[

Digital Analytics Software

](https://www.g2.com/tags/digital-analytics-software)[

Marketing Analytics Software

](https://www.g2.com/tags/marketing-analytics-software)[

Google Workspace for Marketing Software

](https://www.g2.com/tags/google-workspace-for-marketing-software)[

ETL Tools

](https://www.g2.com/tags/etl-tools)

* * *

 (true)\<0\>0\>Upvotes (false)

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1 Comment

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 ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link")

MK

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[Mathias K.](https://www.g2.com/users/60c91b22-66c3-40bd-8aaa-b8cef47412ae "Mathias K.")

•

over 4 years ago

Digital Media Strategist

Digital Media Strategist

More Options 
- 

[
# Is there a way of speeding up Data Studio reports with large data volumes?
](/discussions/is-there-a-way-of-speeding-up-data-studio-reports-with-large-data-volumes)
We use Supermetrics for a quarterly report on Data Studio, which has a data filter in it that allows brand managers to see the data for just their pages. The load times are very long, and it feel disproportional to usual speeds on SUpermetrics, and I wondered if there is a solution for that.

[

Digital Analytics Software

](https://www.g2.com/tags/digital-analytics-software)[

Marketing Analytics Software

](https://www.g2.com/tags/marketing-analytics-software)[

Google Workspace for Marketing Software

](https://www.g2.com/tags/google-workspace-for-marketing-software)[

ETL Tools

](https://www.g2.com/tags/etl-tools)

* * *

 (true)\<0\>0\>Upvotes (false)

* * *

2 Comments

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## Start a New Software Discussion

Have a software question?

Get answers from real users and experts

[Start A Discussion](/products/supermetrics/discussions/new)

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 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/hd_favicon/2f396db22ac6d3c75a88648cbca3a331/supermetrics.svg "Product Avatar Image")

### Have you used Supermetrics before?

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## Top Contributors in Supermetrics

1

 ![Aleksander C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Aleksander C.")
AC

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### [Aleksander C.](https://www.g2.com/users/3831c780-6131-4d9d-ac2d-ee67968eafb5 "Aleksander C.")

Head of Product Marketing

4 pts

2

 ![James M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "James M.")
JM

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### [James M.](https://www.g2.com/users/14c7934a-fc19-4965-a25a-2e8b19da278d "James M.")

Digital Director

2 pts

3

MK

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### [Mathias K.](https://www.g2.com/users/60c91b22-66c3-40bd-8aaa-b8cef47412ae "Mathias K.")

Digital Media Strategist

1 pt

4

 ![Fabien B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Fabien B.")
FB

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### [Fabien B.](https://www.g2.com/users/8501a2e0-450c-427c-807c-3e90a6e89f2e "Fabien B.")

CRM Data Feed manager

1 pt

5

 ![Reactor A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Reactor A.")
RA

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### [Reactor A.](https://www.g2.com/users/f6701933-ef1d-46e2-8ac7-710d3f91a416 "Reactor A.")

Paid Media and Media Planner

1 pt