Supermetrics Reviews & Product Details

Supermetrics helps marketers go AI-first - from insight to action. Founded in 2013 and headquartered in Helsinki, Finland, Supermetrics unifies the marketing workflow, connecting the full breadth of marketing and advertising data sources through to AI-powered analysis and activation, so businesses spend less time wrangling data and more time on strategic growth. Built for marketers, analysts, and BI professionals, Supermetrics serves organizations from small startups to large enterprises that rely on multiple data sources such as Google Analytics, Facebook Ads, HubSpot and Shopify - consolidating everything into the destination of their choice - spreadsheets, data warehouses, or AI assistants via native MCP support. Teams can connect and automate their marketing and advertising reporting without deep technical expertise, cutting the manual work and errors that come with pulling data by hand, and freeing up time for analysis and strategy instead of data collection. Supermetrics pairs a user-friendly interface with a library of templates and pre-built reports, making it fast to visualize data and get to an answer. The platform is trusted by 200,000+ organizations globally, including L’Oréal, BBC, and Heineken, across 120 countries. Supermetrics serves organizations of every size, from small and mid-sized businesses that need enterprise-grade reporting without enterprise overhead, to global brands such as Nestlé, Warner Bros, and Dyson, to agencies managing dozens of client accounts. The platform is SOC 2 Type II and ISO 27001 certified, GDPR and CCPA compliant, and backed by 24/5 global support. Its recognition as one of G2’s Top 50 Best EMEA Software Companies reflects an ongoing investment in innovation for data-driven marketing teams looking to move from manual reporting to AI-powered decisions.

Seller

Supermetrics

Discussions

Supermetrics Community

Languages Supported

English

Solution Type

All-in-One

Overview by

Owen Badham

Used by Precis Digital and 2 others

Beta

Pricing

Pricing provided by Supermetrics.

Single connector

$29.00

flat_rate Per Month

View More Pricing Information

Supermetrics Integrations

(69)

Verified by Supermetrics

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Supermetrics Reviews FAQs

Generated using AI

Last updated: Nov 04, 2026

What is Supermetrics, and what problem is it built to solve?

Supermetrics helps marketers and analysts move data from popular marketing and advertising platforms into AI chat, analytics, reporting, and data warehouse tools. It reports more than 15% of global ad spend through its platform.

What languages does Supermetrics support?

Supermetrics supports 1 language: English.

What company sizes and industries is Supermetrics the best fit for?

Supermetrics is most often used by small and mid-market teams, with marketing and advertising work especially prominent. Enterprise teams and several other industries also appear among its users.

Company size — Small business: Teams with 50 or fewer employees.
Company size — Mid-market: Teams with 51–1,000 employees.
Company size — Enterprise: Teams with more than 1,000 employees.
Industry — Marketing and advertising: The clearest concentration among the industries represented.
Other recurring industries: Retail, information technology, and healthcare.

How long does it take to implement Supermetrics across a team?

Implementations commonly go live in less than a day or within a month, though some teams report taking longer. The reported ranges vary with setup needs.

Time to go live	Relative frequency
Less than 1 day	Very common
Less than 1 month	Very common
1–3 months	Also reported regularly
3–6 months	Reported less often
6–12 months or more than 12 months	Occasional

What customer support options does Supermetrics provide, and how do users find the overall support experience?

Support is available through chat, email/help desk, and a knowledge base, with 24/7 live-rep support. The experience can be helpful and responsive, particularly for troubleshooting and setup, although some users encounter slow replies or issues that take time to resolve.

What is the experience like for teams switching to Supermetrics from another tool?

Switching to Supermetrics has often meant gaining broader connector coverage and more flexibility for collecting and reporting data across channels. Teams coming from tools such as Funnel, Adverity, and dashboard or reporting platforms describe choosing it for wider data access, easier customization, or a more workable cost; others find the transition takes effort, especially when they need to adapt existing metrics and reporting setups.

What tools and platforms does Supermetrics integrate with, and how do these integrations help users get more value from the product?

Supermetrics offers 44 integrations spanning marketing data sources and tools for reporting, analytics, commerce, and AI chat. These connections let teams bring data into reporting and analysis workflows, helping reduce manual pulls and make it easier to view performance across channels.

Advertising and social platforms: Facebook, Bing Ads, Amazon Advertising, LinkedIn Marketing Solutions, TikTok Ads, and Pinterest.
Marketing and analytics: Google Analytics, Adobe Analytics, HubSpot Marketing Hub, and ActiveCampaign.
Reporting and business intelligence: Data Studio, Looker, Microsoft Power BI, and Tableau.
Commerce: Shopify and WooCommerce.
AI chat: ChatGPT, Claude, and CoPilot.

What features or capabilities could make Supermetrics even more useful?

Supermetrics could be more useful with broader data coverage, smoother day-to-day operations, and clearer guidance for building and maintaining reports.

Expand connector coverage and add more source-specific metrics and fields, including organic social data.
Improve connection reliability and make refresh failures, reauthorization, and troubleshooting easier to manage.
Make data blending and report customization more flexible, with clearer metric definitions and compatibility guidance.
Simplify onboarding and navigation with more discoverable documentation, templates, and training.
Offer more flexible plans so teams can choose connectors and usage levels that match their needs.

G2 reviews are authentic and verified.

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Valeriia K.

8/7/2025

"Effortless Reporting Automation and Seamless Google Sheets Integration"

5/5

What do you like best about Supermetrics?

I love how easy it was to install Supermetrics and connect it to all our social platforms. The automated reporting feature saves us hours daily by eliminating manual data pulls, making our workflow incredibly efficient. Additionally, the integration with Google Sheets is seamless, requiring no additional apps, which simplifies report management and significantly reduces time spent on tasks. Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

I initially had some difficulties with attribution settings in Supermetrics because I couldn't find the setting at first. Additionally, I faced challenges understanding how to automatically update the reports, but eventually figured out the frequency update options. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Enterprise (> 1000 emp.)

4/22/2026

"Great tool to create large databases"

4/5

What do you like best about Supermetrics?

how easy is it to create queries and get all the social performance for own brands and competitors Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

I can't find anything that I dislike.... Review collected by and hosted on G2.com.

Florence B.

Community Manager

Small-Business (50 or fewer emp.)

8/7/2025

"Great Social Connector For Looker Studio"

4/5

What do you like best about Supermetrics?

Supermetrics solves a really really challenge for us. We needed an easy way to tap into LI PPC data and showcase it visually in our Looker Studio. Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

So far there's nothing. Supermetrics does what we need it to do. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

12/17/2025

"Supportive Service and Well-Structured System, but Room for Perfection"

3.5/5

What do you like best about Supermetrics?

Very supportive customer service and after-sale service Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

Nothing. I like how they work and their systemic structure Review collected by and hosted on G2.com.

Verified User in Education Management

Small-Business (50 or fewer emp.)

Originally submitted 7/29/2024

"Powerful service with good UI and customer service, solves needs of non-technical people"

5/5

What do you like best about Supermetrics?

Solid features, good interface, efficient customer service. One tools to solve all reporting needs Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

The setup of teams / accounts / licences is a bit confusing. I feel like the levels could be simplified Review collected by and hosted on G2.com.

Response from Dylan Caraker of Supermetrics

edit

Thanks for the great review, Daniel! The setup for things is definitely being looked at as something we can work on.

Verified User in Leisure, Travel & Tourism

Small-Business (50 or fewer emp.)

Originally submitted 10/25/2021

"Five star concept, three star execution"

1.5/5

What do you like best about Supermetrics?

I love having my data imported daily (when it works) and knowing that my dashboards are up to date for colleagues to use. Unfortunately, it seems to fail more often than not these days. Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

As I mentioned above, Supermetrics fails regularly anymore and their tech support has never been able to help me. The odds of us finding a replacement are pretty high at this point. Review collected by and hosted on G2.com.

Recommendations to others considering Supermetrics:

Don't expect every query to run reliably 100% of the time. Review collected by and hosted on G2.com.

What problems is Supermetrics solving and how is that benefiting you?

Keeping our marketing dashboards up to date is easy with supermetrics. Long gone are the days of exporting data from Facebook and Google to track how our ads are performing. Review collected by and hosted on G2.com.

Response from William Burden of Supermetrics

edit

Hi there,

Your needs sound exactly like the type of data problems we hope Supermetrics solves, so I'm very sorry that our product didn't live up to your expectations.

We try and take reliability very seriously, so your experiences would be invaluable to us in trying to fix the issues.

Depending on the data sources you're using, we've recently made some changes recently to improve reliability of our queries that we'd like to enroll you in, I would be happy to chat with you. If you'd like to get in touch with me personally (william.burden@supermetrics.com) I'd be happy to help you find a solution.

Thanks for your review,

William

Paul T.

Traffic Manager

Enterprise (> 1000 emp.)

Originally submitted 8/29/2024

"Great Tool"

4.5/5

What do you like best about Supermetrics?

After 2 years of using it, always happy with the tool & the new features they are implementing Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

From my point of view, they are improving their tools day after day adding new connectors that is helping us Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Enterprise (> 1000 emp.)

Originally submitted 4/24/2025

"Great customer support"

4/5

What do you like best about Supermetrics?

Customer support was quick to answer and solved the issue Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

Not all features are available for all data sources, but gets the job done mostly Review collected by and hosted on G2.com.

Naomi H.

Digital Marketing Director

Mid-Market (51-1000 emp.)

8/6/2025

"Great tool to cut down on reporting time"

4/5

What do you like best about Supermetrics?

It integrates will a lot of the marketing tools which we use and allows us to collate data in a central dashboard for reporting. They also provide ready-to-use templates which are extremely helpful. Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

Only feedback is that I wish the license covers both google sheets and lookerstudio in one license. Currently you need to purchase them separately. Review collected by and hosted on G2.com.