Supermetrics Features
Metrics (9)
Sessions - Digital Analytics
As reported in 311 Supermetrics reviews. Accurately measure total web traffic and present data elegantly.
Engagement
Based on 292 Supermetrics reviews. Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc.
Entry and Exit Pages
As reported in 262 Supermetrics reviews. Accurately determine where most people enter your site and where they leave and present data elegantly.
Standard Event Tracking
Software automatically tracks standard user actions. This feature was mentioned in 291 Supermetrics reviews.
Custom Event Tracking
Based on 280 Supermetrics reviews. Able to set up custom variables to track any user activity on the site.
Retention
As reported in 250 Supermetrics reviews. Accurately measure bounce rate.
Return
As reported in 250 Supermetrics reviews. Track user return rates and related metrics.
Conversions
Based on 322 Supermetrics reviews. Track what proportion of users convert via a certain action.
Funnels
See how many users proceed down a certain path to conversion. This feature was mentioned in 269 Supermetrics reviews.
Reporting (6)
Real-Time Reporting
As reported in 311 Supermetrics reviews. Obtain live data for who is currently accessing your site.
Trending
As reported in 278 Supermetrics reviews. Report on how any user activity has changed over time.
Retroactive Reporting
Based on 304 Supermetrics reviews. Report on user activity in the past and set up predictive models for the future.
Segmentation
Break down a population of users by demographics, sequence actions, time, and able to build custom segments. 292 reviewers of Supermetrics have provided feedback on this feature.
Mobile Reporting
Analytic tools are also available for mobile and tablet versions of websites. 251 reviewers of Supermetrics have provided feedback on this feature.
Custom Reports and Dashboards
Allows users to easily build customized reports and dashboards. This feature was mentioned in 326 Supermetrics reviews.
Other (7)
User Data
Based on 271 Supermetrics reviews. Able to access user-specific data such as location, language, gender, and activity while on the site.
Site Search Reporting
Report on keywords used in internal searches. 241 reviewers of Supermetrics have provided feedback on this feature.
Load Time Monitoring
Based on 218 Supermetrics reviews. Track load times on different devices and systems.
Campaign Tracking
As reported in 317 Supermetrics reviews. Analyze inbound marketing traffic to identify which campaigns are working best.
E-Commerce
Track revenue and transactions. This feature was mentioned in 267 Supermetrics reviews.
Promotional Messages
Able to deploy promotional or other pop-up messages based on user actions. This feature was mentioned in 207 Supermetrics reviews.
Administration Alerts
Based on 215 Supermetrics reviews. System can self-monitor critical metrics and alert administrators when they reach concerning levels.
Administration (4)
API / Integrations
Based on 274 Supermetrics reviews. Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.
QA Testing
Able to test that event and variable setup are reporting data accurately. This feature was mentioned in 213 Supermetrics reviews.
Performance and Reliability
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond. 314 reviewers of Supermetrics have provided feedback on this feature.
User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. This feature was mentioned in 295 Supermetrics reviews.
Marketing Operations (5)
ROI Tracking
Based on 312 Supermetrics reviews and verified by the G2 Product R&D team. Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs
Data Collection
Based on 355 Supermetrics reviews and verified by the G2 Product R&D team. Gathers data about the effectiveness, impact, and reach of marketing campaigns
Customer Insights
Based on 281 Supermetrics reviews and verified by the G2 Product R&D team. Collects and reports on data relating to customer journeys, preferences, and history
Multi-User Access
Based on 298 Supermetrics reviews and verified by the G2 Product R&D team. Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results
Spend Management
Includes features for budgeting, forecasting, and managing marketing investments This feature was mentioned in 161 Supermetrics reviews.
Campaign Activity (5)
Campaign Insights
Based on 348 Supermetrics reviews and verified by the G2 Product R&D team. Analyzes historical and current marketing campaigns to inform future strategy
Reports and Dashboards
Based on 381 Supermetrics reviews and verified by the G2 Product R&D team. Creates reports and dashboards to analyze results of campaigns
Campaign Stickiness
Based on 273 Supermetrics reviews and verified by the G2 Product R&D team. Identifies which marketing campaigns resolved in open or closed opportunities
Multichannel Tracking
Based on 324 Supermetrics reviews and verified by the G2 Product R&D team. Collects marketing campaign performance data across multiple channels
Brand Optimization
Based on 273 Supermetrics reviews and verified by the G2 Product R&D team. Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback
Management (2)
Reporting
View ETL process data via reports and visualizations like charts and graphs. 67 reviewers of Supermetrics have provided feedback on this feature.
Auditing
As reported in 57 Supermetrics reviews. Record ETL historical data for auditing and potential data correction needs.
Functionality (4)
Extraction
Extract data from the designated source(s) like relational databases, JSON files, and XML files. This feature was mentioned in 58 Supermetrics reviews.
Transformation
Cleanse and re-format extracted data to the needed target format. 62 reviewers of Supermetrics have provided feedback on this feature.
Loading
As reported in 61 Supermetrics reviews. Load reformatted data into target database, data warehouse, or other storage location.
Automation
Arrange ETL processes to occur automatically on needed time schedule (e.g., daily, weekly, monthly). This feature was mentioned in 64 Supermetrics reviews.
Agentic AI - Marketing Analytics (3)
Autonomous Task Execution
As reported in 13 Supermetrics reviews. Capability to perform complex tasks without constant human input
Cross-system Integration
As reported in 14 Supermetrics reviews. Works across multiple software systems or databases
Proactive Assistance
Anticipates needs and offers suggestions without prompting This feature was mentioned in 12 Supermetrics reviews.
Agentic AI - Digital Analytics (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input 11 reviewers of Supermetrics have provided feedback on this feature.
Cross-system Integration
Based on 10 Supermetrics reviews. Works across multiple software systems or databases
Proactive Assistance
Based on 10 Supermetrics reviews. Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives This feature was mentioned in 10 Supermetrics reviews.
Agentic AI - Google Workspace for Marketing (3)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Technology Glossary Features
View definitions of the features and discover new technology terms.
Mobile reporting is a business intelligence solution that allows users to access analytics on mobile devices. Learn more about the benefits and uses.
Promotional messages are used by businesses to advertise a product, event, or special offer to their customers. Learn more about promotional messages, their best practices, and how marketers can create promotional campaigns with SMS marketing software.





