Supermetrics Features

As reported in 311 Supermetrics reviews. Accurately measure total web traffic and present data elegantly.

Based on 292 Supermetrics reviews. Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc.

As reported in 262 Supermetrics reviews. Accurately determine where most people enter your site and where they leave and present data elegantly.

Software automatically tracks standard user actions. This feature was mentioned in 291 Supermetrics reviews.

Based on 280 Supermetrics reviews. Able to set up custom variables to track any user activity on the site.

As reported in 250 Supermetrics reviews. Accurately measure bounce rate.

As reported in 250 Supermetrics reviews. Track user return rates and related metrics.

Based on 322 Supermetrics reviews. Track what proportion of users convert via a certain action.

See how many users proceed down a certain path to conversion. This feature was mentioned in 269 Supermetrics reviews.

As reported in 311 Supermetrics reviews. Obtain live data for who is currently accessing your site.

As reported in 278 Supermetrics reviews. Report on how any user activity has changed over time.

Based on 304 Supermetrics reviews. Report on user activity in the past and set up predictive models for the future.

Break down a population of users by demographics, sequence actions, time, and able to build custom segments. 292 reviewers of Supermetrics have provided feedback on this feature.

Analytic tools are also available for mobile and tablet versions of websites. 251 reviewers of Supermetrics have provided feedback on this feature.

Allows users to easily build customized reports and dashboards. This feature was mentioned in 326 Supermetrics reviews.

Based on 271 Supermetrics reviews. Able to access user-specific data such as location, language, gender, and activity while on the site.

Report on keywords used in internal searches. 241 reviewers of Supermetrics have provided feedback on this feature.

Based on 218 Supermetrics reviews. Track load times on different devices and systems.

As reported in 317 Supermetrics reviews. Analyze inbound marketing traffic to identify which campaigns are working best.

Track revenue and transactions. This feature was mentioned in 267 Supermetrics reviews.

Able to deploy promotional or other pop-up messages based on user actions. This feature was mentioned in 207 Supermetrics reviews.

Based on 215 Supermetrics reviews. System can self-monitor critical metrics and alert administrators when they reach concerning levels.

Based on 274 Supermetrics reviews. Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.

Able to test that event and variable setup are reporting data accurately. This feature was mentioned in 213 Supermetrics reviews.

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond. 314 reviewers of Supermetrics have provided feedback on this feature.

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. This feature was mentioned in 295 Supermetrics reviews.

Based on 312 Supermetrics reviews and verified by the G2 Product R&D team. Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs

Based on 355 Supermetrics reviews and verified by the G2 Product R&D team. Gathers data about the effectiveness, impact, and reach of marketing campaigns

Based on 281 Supermetrics reviews and verified by the G2 Product R&D team. Collects and reports on data relating to customer journeys, preferences, and history

Based on 298 Supermetrics reviews and verified by the G2 Product R&D team. Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results

Includes features for budgeting, forecasting, and managing marketing investments This feature was mentioned in 161 Supermetrics reviews.

Based on 348 Supermetrics reviews and verified by the G2 Product R&D team. Analyzes historical and current marketing campaigns to inform future strategy

Based on 381 Supermetrics reviews and verified by the G2 Product R&D team. Creates reports and dashboards to analyze results of campaigns

Based on 273 Supermetrics reviews and verified by the G2 Product R&D team. Identifies which marketing campaigns resolved in open or closed opportunities

Based on 324 Supermetrics reviews and verified by the G2 Product R&D team. Collects marketing campaign performance data across multiple channels

Based on 273 Supermetrics reviews and verified by the G2 Product R&D team. Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback

View ETL process data via reports and visualizations like charts and graphs. 67 reviewers of Supermetrics have provided feedback on this feature.

As reported in 57 Supermetrics reviews. Record ETL historical data for auditing and potential data correction needs.

Extract data from the designated source(s) like relational databases, JSON files, and XML files. This feature was mentioned in 58 Supermetrics reviews.

Cleanse and re-format extracted data to the needed target format. 62 reviewers of Supermetrics have provided feedback on this feature.

As reported in 61 Supermetrics reviews. Load reformatted data into target database, data warehouse, or other storage location.

Arrange ETL processes to occur automatically on needed time schedule (e.g., daily, weekly, monthly). This feature was mentioned in 64 Supermetrics reviews.

As reported in 13 Supermetrics reviews. Capability to perform complex tasks without constant human input

As reported in 14 Supermetrics reviews. Works across multiple software systems or databases

Anticipates needs and offers suggestions without prompting This feature was mentioned in 12 Supermetrics reviews.

Capability to perform complex tasks without constant human input 11 reviewers of Supermetrics have provided feedback on this feature.

Based on 10 Supermetrics reviews. Works across multiple software systems or databases

Based on 10 Supermetrics reviews. Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives This feature was mentioned in 10 Supermetrics reviews.

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases