Best E-Merchandising Software
E-merchandising, or e-commerce or digital merchandising, is the process of choosing the right product or service in the right placement with the right content in a way to increase sales. In the same way that brick-and-mortar businesses strategically display products, e-merchandising software works to strategically display products on a website to best promote them to buyers (who will, hopefully, become repeat customers). Successful e-merchandising will ensure high customer engagement, low site or shopping cart abandonment, and quality customer conversions. E-merchandising takes cues from traditional product marketing and merchandising. E-merchandising depends on analytics from various touchpoints to deliver a personalized, individualized experience in order to increase engagement, sales, and customer satisfaction. E-merchandising software typically integrates with e-commerce platforms, web content management, inventory management, point of sale (POS), and customer relationship management (CRM) systems.
To qualify for inclusion in the E-Merchandising category, a product must:
Featured E-Merchandising Software At A Glance
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edrone is a CRM and Marketing Automation system specifically designed for online stores. Our mission is to provide e-commerce businesses with cutting-edge, AI-powered solutions that automate store ope
1,515 Twitter followers
Luigi's Box is a product search and discovery solution suitable for any e-commerce platform. Luigi's Box magic starts with detailed analytics dashboards giving you all the relevant information about t
178 Twitter followers
Bloomreach is the agentic platform for personalization. Powering autonomous search, conversational shopping, and autonomous marketing, Bloomreach personalizes the entire customer experience. From reta
Bloomreach is a platform that turns anonymous visitor data into real-time personas, provides personalized product recommendations, and integrates customer data for targeted communications across various channels. Reviewers like Bloomreach's intuitive interface, ease of use, and its ability to provide a holistic overview of a customer, with features such as segmentation and user pattern recognition, and the support from the tech team. Reviewers experienced a steep learning curve, especially for advanced features, and found the initial setup and configuration segments complex, requiring a deep understanding of the site's internal data structure.
10,416 Twitter followers
Salesforce B2B Commerce empowers customers to meet complex buyer needs and drive B2B sales efficiency. Start selling faster with guided store setup, out-of-the-box customer records, generative produ
580,771 Twitter followers
Experro is a one-of-a-kind agentic product discovery and personalization platform built to optimize eCommerce experiences. Powered by Generative AI, it’s redefining how brands deliver search, disc
995 Twitter followers
Adobe Commerce delivers high-performing, personalized shopping at scale. Delivered as Adobe Commerce as a Cloud Service (ACCS), it boosts conversion with an AI-powered storefront, built-in merchandisi
956,790 Twitter followers
Salesforce B2C Commerce empowers customers to quickly grow profitability. Customers of all sizes can build pixel-perfect experiences and embed commerce into every touchpoint with templates, composabi
580,771 Twitter followers
Constructor is the only search and product discovery platform tailor-made for enterprise ecommerce where conversions matter. Constructor's AI first solutions make it easier for shoppers to discove
261 Twitter followers
Tagalys is a visual merchandising platform for fashion and lifestyle brands on Shopify. It empowers fashion teams to curate incredible shopping experiences across collections, on-site search, and reco
140 Twitter followers
Elastic Suite is a leading B2B ecommerce platform that empowers brands to digitally transform their wholesale buying experience. Designed for enterprise scalability, Elastic Suite provides a centraliz
Athos Commerce is an ecommerce-first platform designed specifically for retailers, aimed at enhancing the online shopping experience through advanced functionalities in Search, Merchandising, Personal
2,266 Twitter followers
Algolia empowers businesses to deliver lightning-fast, AI-driven search and discovery experiences that convert. Trusted by over 18,000 companies and 500,000 developers, Algolia’s API-first platform ha
25,485 Twitter followers
SCAYLE is an enterprise commerce platform empowering B2C brands and retailers to easily create outstanding customer experiences. It provides an extensive feature set with an intuitive UI to configure
Nosto is an AI-driven Commerce Experience Platform (CXP) that enables brands to increase sales and customer lifetime value through personalized shopping experiences. Our comprehensive platforms offer
2,401 Twitter followers
Voyado is a type of software-as-a-service (SaaS) solution designed to help retail brands enhance customer engagement and foster loyalty through hyper-relevant shopping experiences. By leveraging advan
Voyado is a platform designed to manage membership clubs, allowing for easy collection of member information and communication through newsletters. Reviewers like the user-friendly interface, the efficient support team, and the platform's ability to simplify complex tasks, enhance communication, and foster efficient interactions with customers. Users reported issues with the platform's reporting structure, frequent changes in the pricing model, data discrepancies, and a need for improvement in API documentation and certain integrations.
Learn More About E-Merchandising Software
What is E-Merchandising Software?
E-merchandising software provides various optimization tools for e-commerce businesses to maximize profits for their online store. These tools can organize product displays, optimize searches, and provide personalized recommendations. The goal of e-merchandising software is to increase customer conversion and reduce cart abandonment while also encouraging a customer to purchase more during each transaction. Artificial intelligence plays a large role in e-merchandising, providing the tools to leverage past customer data and behavior to predict and influence future behavior.
Much like retail merchandising strategies that package and place items to encourage customers to purchase more or purchase certain items together, e-merchandising tools take those principles and apply them to an e-commerce setting. By also making it easier for customers to find exactly what they are looking for in an online store, customers are more likely to make a purchase.
Key Benefits of E-Merchandising Software
- Increased customer conversion
- Reduced cart abandonment
- Easier site navigation for customers
- Personalized recommendations to encourage additional purchases
Why Use E-Merchandising Software?
E-merchandising software will make your store’s content both easier to navigate and more attractive to potential customers.
Increased customer conversion — Customers who can easily find what they want are more likely to make a purchase, and so are customers who receive personalized recommendations. With e-merchandising software, your products can be presented in a way that encourages customers to buy more, in an expedited manner.
Reduced cart abandonment — A major problem that e-commerce businesses face is customers who place items in their cart but leave the site before purchasing them. With e-merchandising software, products can be presented in a way that makes them more attractive to customers (using data to determine what increases conversion) to reduce cart abandonment. The tool can also leverage data collected from customers and site visitors to improve the store over time.
Increased loyalty — Customers appreciate simple shopping experiences and personalized suggestions, so e-merchandising software can improve customer loyalty when used well. Some e-merchandising tools may even have built-in loyalty features such as accumulating points for an eventual discount or special gifts for subscribing to a newsletter that can encourage customers to return.
Who Uses E-Merchandising Software?
E-commerce business owners — This is the obvious application: those running an e-commerce business seeking to increase growth and improve sales. E-merchandising tools can certainly help with this when used correctly and expectations are tempered.
Marketers — Marketers can use e-merchandising tools to improve the presentation of their company’s or clients’ products online. By testing different approaches, they can determine which strategies work well with certain demographics and roll those changes out on a larger scale.
E-Merchandising Software Features
Product recommendations — Prominently featuring product recommendations is an effective approach to converting browsers into buyers. This can also be a good way to boost underperforming products or test display or visualization strategies.
Visual merchandising — When shopping online, how the product is represented in pictures and other visual means is all the customer has to go on when making a choice. E-merchandising tools may help adjust and test visual merchandising strategies to find the method that works best for your business and your customers.
Personalization — Every shopper appreciates personalized recommendations, and e-merchandising software provides the tools for online stores to offer product recommendations based on purchasing history and viewing history. This can increase conversion and loyalty, helping customers discover products they might not have found on their own.
Shopping cart recommendations — Much like personalized product recommendations, additional recommendations within a customer’s shopping cart can make for a quick and easy upsell as they are about to check out.
Data collection — Data is any business’ strongest tool, and e-merchandising can help your business collect data on customer shopping behavior as well as which merchandising strategies are beneficial.
Artificial intelligence — Artificial intelligence powers a variety of software, but e-merchandising can particularly benefit because of the technology's ability to create personalized recommendations. Using artificial intelligence, e-merchandising software can recommend products shoppers are likely to buy based on a variety of data collected by the tool. And as it continuously learns, the predictions will improve.
