What do you dislike about Meltwater?
Misrepresentation of Twitter Monitoring Capabilities
I was led to believe that Meltwater would allow me to monitor broad conversations around my brand—including untagged mentions. In reality, my package only includes tagged mentions (i.e., people who @ our account), which are already visible to us without the need for a paid tool.
Loss of YouTube Monitoring Functionality
One of the key reasons I signed up for Meltwater was the ability to track YouTube mentions. This functionality was silently removed without prior notice or a reduction in fees, rendering the tool largely redundant for our use case.
Inadequate Customer Support & Rigid Contract Terms
I’ve raised these concerns and have received nothing more than a reminder that I am “tied into a contract,” with no proactive support or attempt to rectify the situation. This response feels dismissive and fails to acknowledge the responsibility Meltwater holds in accurately setting expectations. At the cost of the software, there should be customer support.
Lack of Value for Purpose
My core goal was to monitor organic, broad-based brand mentions and to assess the effectiveness of marketing campaigns through mention volume trends. Meltwater, in its current state, fails to deliver this in any meaningful way. Review collected by and hosted on G2.com.