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Compare Meltwater and Sprout Social 
Featured Products
At a Glance
Market Segments
Small-Business (41.6% of reviews)
Small-Business (44.8% of reviews)
Entry-Level Pricing
No pricing available
Starting at $199.00 1 user/per month (billed annually)
Meltwater
Star Rating
(2,492)4.1 out of 5
Market Segments
Small-Business (41.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about MeltwaterSprout Social
Star Rating
(5,755)4.4 out of 5
Market Segments
Small-Business (44.8% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $199.00 1 user/per month (billed annually)
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Sprout Social excels in user satisfaction, boasting a significantly higher overall score compared to Meltwater. Users appreciate its intuitive interface and powerful customization options, making it easier to manage social media across multiple platforms seamlessly.
- According to verified reviews, Sprout Social's implementation process is praised for its smooth onboarding, with users highlighting features like queue management that simplify the setup and allow for quick engagement with their audience.
- Users say that Meltwater provides a robust media intelligence system, particularly noting its comprehensive global coverage and effective social media listening capabilities. This makes it a strong choice for brands looking to monitor their presence across various media outlets.
- Reviewers mention that while Meltwater has a customizable dashboard and automated analytics, it sometimes lacks the ease of use that Sprout Social offers. Users have noted that the initial setup can be more complex, which may hinder quick adoption.
- G2 reviewers highlight that Sprout Social's analytics module is particularly effective, providing clear and actionable insights that help users track performance. This feature is often cited as a key advantage over Meltwater, which, while functional, does not match the depth of analytics offered by Sprout Social.
- Users report that both platforms offer quality support, but Sprout Social's customer service is frequently mentioned as being more responsive and helpful, enhancing the overall user experience compared to Meltwater's support, which, while adequate, may not always meet the same level of user expectations.
Pricing
Entry-Level Pricing
Meltwater
No pricing availableSprout Social
Standard
Starting at $199.00
1 user/per month (billed annually)
- 5 social profiles
- All-in-one social inbox
- Social content calendar
Free Trial
Meltwater
No trial information availableSprout Social
Free Trial is available
Ratings
Meets Requirements
7.9
2,135
8.5
5,033
Ease of Use
7.9
2,169
8.8
5,086
Ease of Setup
7.8
1,149
8.7
3,470
Ease of Admin
8.1
929
8.8
2,167
Quality of Support
8.5
2,060
8.6
4,500
Has the product been a good partner in doing business?
8.4
935
8.7
2,134
Product Direction (% positive)
8.0
2,118
8.9
4,957
Features by Category
Social Analytics
7.8(won by 0.1)
525
7.7
2956
7.7
513
7.8(won by 0.1)
3141
8.0
518
8.7(won by 0.7)
3306
6.8
376
7.2(won by 0.4)
2595
Feature Not Available
7.0(won by default)
2602
7.5(won by 0.3)
394
7.2
2361
7.1(tied score)
425
7.1(tied score)
2299
Reports & Dashboards
7.7
544
8.1(won by 0.4)
3179
8.0
564
8.5(won by 0.5)
3244
7.9
481
8.5(won by 0.6)
3085
Feature Not Available
Feature Not Available
Agentic AI - Social Media Analytics
Feature Not Available
6.2(won by default)
893
Feature Not Available
6.2(won by default)
886
Feature Not Available
6.2(won by default)
878
Feature Not Available
6.2(won by default)
884
Feature Not Available
6.2(won by default)
885
Content & Collaboration
8.1
238
8.9
3125
7.4
211
7.9
2913
7.3
202
8.2
2967
7.5
203
8.0
2860
8.0
228
8.3
2975
7.6
212
Feature Not Available
Social Management
8.3
280
8.6
4149
7.8
267
8.9
4140
7.4
237
8.0
3785
7.9
275
8.5
4089
6.5
208
Feature Not Available
7.1
208
7.9
2876
7.3
100
7.5
2474
Agentic AI - Social Media Management
5.8
24
6.2
1062
6.0
24
6.4
1052
Feature Not Available
6.5
1049
Feature Not Available
6.5
1044
Feature Not Available
6.4
1035
Feature Not Available
6.4
1036
6.2
23
6.4
1032
Media Channels
7.3
634
Not enough data
7.2
656
Not enough data
8.5
729
Not enough data
Geographic Coverage
7.7
702
Not enough data
8.2
710
Not enough data
7.6
636
Not enough data
Reporting
8.2
709
Not enough data
8.1
696
Not enough data
7.9
689
Not enough data
7.9
713
Not enough data
Agentic AI - Media Monitoring
6.3
83
Not enough data
6.3
81
Not enough data
6.2
80
Not enough data
6.3
81
Not enough data
Feature Not Available
Not enough data
Generative AI
6.5
288
Not enough data
6.6
283
Not enough data
Audiences
8.0
46
Not enough data
7.3
44
Not enough data
7.0
42
Not enough data
7.4
42
Not enough data
Data Analysis
7.5
42
Not enough data
8.1
45
Not enough data
8.1
43
Not enough data
7.9
43
Not enough data
Administration
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.9
43
Not enough data
Agentic AI - Audience Intelligence Platforms
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Monitoring & Listening
8.0
801
8.5
1894
7.3
703
7.0
1431
8.2
515
8.0
1198
8.3
522
7.9
1183
7.8
486
7.7
1155
7.8
477
7.8
1182
Agentic AI - Social Media Listening Tools
6.5
83
6.4
387
6.4
84
6.4
385
6.2
82
6.4
388
Feature Not Available
6.4
386
Feature Not Available
6.4
386
Data Management & Analysis
6.9
779
7.5
1200
7.9
787
8.6
1953
8.0
481
8.0
1219
7.8
464
7.8
1124
Influencer Marketing
7.8
203
Not enough data
7.8
205
Not enough data
8.0
209
Not enough data
7.7
199
Not enough data
7.4
196
Not enough data
6.9
162
Not enough data
7.4
170
Not enough data
8.0
199
Not enough data
7.9
200
Not enough data
7.7
185
Not enough data
Feature Not Available
Not enough data
6.7
148
Not enough data
6.7
134
Not enough data
6.3
115
Not enough data
Agentic AI - Influencer Marketing Platforms
Feature Not Available
Not enough data
Feature Not Available
Not enough data
5.5
7
Not enough data
Feature Not Available
Not enough data
6.0
7
Not enough data
Feature Not Available
Not enough data
Generative AI
Not enough data
7.1
859
Not enough data
6.9
848
Process
Not enough data
8.4
1449
Not enough data
7.9
1236
Not enough data
7.7
1003
Channels
Not enough data
Feature Not Available
Not enough data
8.8
1498
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Insight
Not enough data
7.4
1124
Not enough data
8.4
1420
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Generative AI
6.6
155
Not enough data
6.7
152
Not enough data
AI Visibility & Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Sentiment & Brand Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Competitive Benchmarking
Not enough data
Not enough data
Not enough data
Not enough data
AI Content Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Alerts
Not enough data
Not enough data
Not enough data
Not enough data
Database
7.9
479
Not enough data
7.9
412
Not enough data
8.0
388
Not enough data
Outreach
8.1
425
Not enough data
7.5
146
Not enough data
7.7
349
Not enough data
Reporting
8.5
473
Not enough data
8.3
360
Not enough data
8.1
407
Not enough data
Agentic AI - Media and Influencer Targeting
5.8
20
Not enough data
6.0
19
Not enough data
6.0
19
Not enough data
6.0
19
Not enough data
6.0
19
Not enough data
User Rights/Roles
7.7
305
Not enough data
8.0
326
Not enough data
Categories
Categories
Shared Categories
Meltwater and Sprout Social are categorized as Social Media Analytics, Social Media Suites, Social Media Management, and Social Media Listening Tools
Unique Categories
Meltwater is categorized as Audience Intelligence Platforms, Influencer Marketing Platforms, Media Monitoring, Media and Influencer Targeting, PR Analytics, and Answer Engine Optimization (AEO)
Sprout Social is categorized as Social Customer Service
Reviews
Reviewers' Company Size
Meltwater
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Sprout Social
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.7%
Public Relations and Communications
14.7%
Non-Profit Organization Management
6.6%
Higher Education
5.5%
Information Technology and Services
3.1%
Other
54.5%
Marketing and Advertising
20.8%
Non-Profit Organization Management
6.1%
Higher Education
5.5%
Information Technology and Services
3.7%
Financial Services
3.2%
Other
60.8%
Discussions
How do I make Meltwater work for our organization?
3 Comments
AS
I find it helpful to make customized reporter/influencer lists (based on geography, issue, etc). Makes it easy to do rapid-response outreach.Read more
How soon will sysomos and meltwater fully be integrated?
2 Comments
FA
Hi Janay. Sorry I don't know the answer to that question. Hopefully a Meltwater rep or someone else can answer it. I suggest simply contacting Meltwater...Read more
How much does meltwater cost?
2 Comments
GS
Basic modules, with 4 users and a maximum of 20 searches (imagine it as no more than 20 quieres saved at the same time), 12K a year. Twitter data, unlimited....Read more
Is there a place of education for users?
6 Comments
EC
https://support.sproutsocial.com/hc/en-usRead more
Is Sprout Social legit?
4 Comments
JG
Definitely! Very useful and intuitive platform to manage and analyze social media.Read more
How can I access a more affordable reasonably priced membership with Sprout Social
3 Comments
RS
Feel free to chat us directly at Sprout and we can get you in touch with a team member who can walk through your specific use case for you and the best...Read more
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