# Brandwatch Consumer Intelligence vs Meltwater Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Brandwatch Consumer Intelligence excels in providing **detailed insights** into consumer conversations and trends, making it a user-friendly choice for social listening. Users appreciate its ability to create segments from data, allowing them to prioritize issues during brand crises effectively.
- **Users say** Meltwater shines with its **AI tools** , which enhance self-sufficiency for users managing content and media monitoring. Reviewers highlight how the platform helps them discover content they might otherwise miss, particularly for newsletters and social media posts.
- **According to verified reviews** , Brandwatch Consumer Intelligence is praised for its **comprehensive coverage** of mentions, providing certainty about conversation volumes around specific topics. This feature is particularly valuable for brands looking to gauge public sentiment accurately.
- **Reviewers mention** that Meltwater's ability to monitor **Canadian media coverage** is a significant advantage, allowing users to stay updated on mentions and competitor news. The setup of daily digest reports and alerts is also highlighted as a helpful feature for ongoing monitoring.
- **G2 reviewers report** that while both platforms offer quality support, Brandwatch Consumer Intelligence stands out with a slightly higher rating for **quality of support** , indicating a strong partnership in business operations, which users find beneficial for their needs.
- **Users say** that Brandwatch Consumer Intelligence's **ease of use** is a notable strength, with many finding the platform intuitive and straightforward. In contrast, Meltwater's usability is seen as less favorable, with some users expressing challenges in navigating its features effectively.



---
## Frequently Asked Questions

### What is the difference between Brandwatch Consumer... vs Meltwater?

Brandwatch Consumer Intelligence stands out for its higher G2 rating and reviewer-cited strengths in dashboard customization, while Meltwater is noted for its broader feature set and higher review volume.

| [Brandwatch Consumer...](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) | [Meltwater](https://www.g2.com/products/meltwater/reviews) |
| --- | --- |
| 4.4/5 (728 reviews) | 4.1/5 (2669 reviews) |
| Mid-Market | Mid-Market |
| 8.0 | 7.9 |
| 8.6 | 8.6 |
| Dashboard Customization (24 all-time mentions) | Features (156 all-time mentions) |



### How do the pricing models of Brandwatch Consumer... and Meltwater compare?

Brandwatch Consumer Intelligence is rated higher for value, with reviewers expressing greater satisfaction with its pricing compared to Meltwater.

- **Brandwatch Consumer Intelligence:** In recent reviews, several reviewers describe Brandwatch as attractively priced and affordable compared to competitors, though some note high entry costs for enterprise tiers.
- **Meltwater:** Recent reviews frequently cite Meltwater as expensive, especially for smaller businesses, with additional costs for add-ons and higher-tier features.
- **Switching reasons:** Reviewers mention switching to Brandwatch Consumer Intelligence for better value and more comprehensive features at a lower perceived cost.



### What are the best alternatives to Brandwatch Consumer... and Meltwater?

The top 3 alternatives to Brandwatch Consumer Intelligence and Meltwater are Onclusive, YouScan, and Semrush.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Brandwatch Consumer...](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) | 4.4/5 (728) | Mid-Market | Attractively priced, affordable compared to competitors | Dashboard Customization (24 all-time mentions) |
| [Meltwater](https://www.g2.com/products/meltwater/reviews) | 4.1/5 (2669) | Mid-Market | Expensive, especially for smaller businesses | Features (156 all-time mentions) |
| [Onclusive](https://www.g2.com/products/onclusive/reviews) | 4.3/5 (207) | Mid-Market | — | Comprehensive media monitoring |
| [YouScan](https://www.g2.com/products/youscan/reviews) | 4.7/5 (305) | Small-Business | — | Visual insights and image recognition |
| [Semrush](https://www.g2.com/products/semrush/reviews) | 4.4/5 (4026) | Small-Business | — | SEO and competitive analysis |



### Which Social Media Listening Tools features should I prioritize when comparing Brandwatch Consumer... and Meltwater?

Buyers should prioritize Monitoring, Dashboard Customization, Analytics, Sentiment Analysis, and Integrations when comparing Brandwatch Consumer Intelligence and Meltwater.

- **Monitoring:** Brandwatch Consumer Intelligence (Trend Analysis: 22 all-time mentions, Analytics: 21), Meltwater (Analytics: 87 all-time mentions, Detailed Information: 89)
- **Dashboard Customization:** Brandwatch Consumer Intelligence (Dashboard Customization: 24 all-time mentions), Meltwater (Custom tags and dashboards cited in recent reviews)
- **Analytics:** Brandwatch Consumer Intelligence (Analytics: 21 all-time mentions), Meltwater (Analytics: 87 all-time mentions)
- **Sentiment Analysis:** Brandwatch Consumer Intelligence (Sentiment analysis and trend detection cited in recent reviews), Meltwater (Sentimental Analysis cited in recent reviews)
- **Integrations:** Meltwater (KLEAR: 193 all-time mentions, Slack: 11 all-time mentions); Brandwatch Consumer Intelligence (recent reviews cite API and dashboard sharing)



### What are the pros and cons of Brandwatch Consumer... vs Meltwater?

Brandwatch Consumer Intelligence's headline strength is dashboard customization, while Meltwater's is its broad feature set and analytics capabilities.

- **Brandwatch Consumer Intelligence strengths:** Dashboard Customization (24 all-time mentions), Ease of Use (60), Intuitive (29), Data Accuracy (25), Trend Analysis (22), Analytics (21), Insights (20).
- **Brandwatch Consumer Intelligence trade-offs:** Learning Curve (20), Limited Features (20), Platform Limitations (19), Not Intuitive (17), Data Inaccuracy (16).
- **Meltwater strengths:** Features (156 all-time mentions), Ease of Use (190), Helpful (156), Detailed Information (89), Analytics (87), Intuitive (70), Campaign Management (34), Database Quality (34).
- **Meltwater trade-offs:** Improvement Needed (90), Limited Features (55), Filtering Issues (30), Lacking Features (26), Limited Coverage (22), Information Overload (21), Social Media Limitations (20), Platform Limitations (17).



### Is Brandwatch Consumer... or Meltwater better for small businesses?

YouScan is the top alternative for small businesses, but between Brandwatch Consumer Intelligence and Meltwater, both primarily serve the Mid-Market segment.

- **Brandwatch Consumer Intelligence:** Largest reviewer segment is Mid-Market; reviewers note a learning curve and higher entry cost, but some cite affordability compared to competitors.
- **Meltwater:** Largest reviewer segment is Mid-Market; reviewers frequently mention high pricing and additional costs as barriers for small businesses.



### Which Social Media Listening Tools platform has better integrations?

Meltwater is favored for integrations, with reviewers citing more frequent and diverse integration mentions.

- **Brandwatch Consumer Intelligence:** Recent reviews mention API and dashboard sharing, but no third-party integration is cited with a publishable count.
- **Meltwater:** KLEAR integration is cited in 193 all-time reviews, and Slack integration is mentioned in 11 reviews.



### How do Brandwatch Consumer... and Meltwater compare on customer support?

Brandwatch Consumer Intelligence and Meltwater are rated equally on Quality of Support, both scoring 8.6, indicating parity in reviewer satisfaction.

- **Brandwatch Consumer Intelligence:** Reviewers consistently praise responsive and knowledgeable support, with several citing helpful onboarding and training experiences.
- **Meltwater:** Reviewers highlight quick, knowledgeable support and effective onboarding, with many noting helpful customer success teams and fast response times.



### Which is easier to implement, Brandwatch Consumer... or Meltwater?

Brandwatch Consumer Intelligence and Meltwater score within a tenth of a point on Ease of Setup (8.0 vs 7.9), indicating near parity in implementation experience.

- **Brandwatch Consumer Intelligence:** Reviewers describe setup as straightforward but note a learning curve for advanced features and dashboard customization.
- **Meltwater:** Reviewers report setup is generally easy, with onboarding support cited as helpful, though some mention complexity in configuring advanced searches and dashboards.



### Which product has better Monitoring?

Brandwatch Consumer Intelligence and Meltwater are both strong on Monitoring, with each product highly rated for analytics and trend analysis.

- **Brandwatch Consumer Intelligence:** Trend Analysis (22 all-time mentions), Analytics (21), and real-time monitoring cited in recent reviews.
- **Meltwater:** Analytics (87 all-time mentions), Detailed Information (89), and real-time alerts for monitoring cited in recent reviews.



| | Brandwatch Consumer Intelligence | Meltwater | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.1 out of 5 | 
| **Total Reviews** | 728 | 2,671 | 
| **Largest Market Segment** | Mid-Market (35.3% of reviews) | Small-Business (41.4% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | 

---
## Top Pros & Cons

### Brandwatch Consumer Intelligence

Pros:
- Ease of Use (50 reviews)
- Helpful (30 reviews)

Cons:
- Limited Features (18 reviews)
- Learning Curve (17 reviews)

### Meltwater

Pros:
- Ease of Use (168 reviews)
- Features (137 reviews)

Cons:
- Improvement Needed (78 reviews)
- Learning Curve (56 reviews)

---
## Ratings Comparison
| Rating | Brandwatch Consumer Intelligence | Meltwater | 
|---|---|---|
  | **Meets Requirements** | 8.4 (592 reviews) | 7.9 (2184 reviews) | 
  | **Ease of Use** | 8.2 (597 reviews) | 7.9 (2290 reviews) | 
  | **Ease of Setup** | 8.0 (398 reviews) | 7.9 (1258 reviews) | 
  | **Ease of Admin** | 8.3 (342 reviews) | 8.1 (939 reviews) | 
  | **Quality of Support** | 8.6 (560 reviews) | 8.6 (2107 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.8 (340 reviews) | 8.4 (945 reviews) | 
  | **Product Direction (% positive)** | 9.1 (566 reviews) | 8.0 (2157 reviews) | 

---
## Pricing

### Brandwatch Consumer Intelligence

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Meltwater

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Artificial Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Brandwatch Consumer Intelligence** | N/A | N/A |
| **Meltwater** | N/A | N/A |

#### Additional Functionality

| Feature | Brandwatch Consumer Intelligence | Meltwater | 
|---|---|---|
| **Tagging** | Not enough data | Not enough data | 
| **Natural Language Processing** | Not enough data | Not enough data | 
| **Data Extraction** | Not enough data | Not enough data | 
| **Multi-Language** | Not enough data | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Speech Recognition** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Data Storage Management** | Not enough data | Not enough data | 
| **Virtual Personal Assistant (VPA)** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **For eCommerce** | Not enough data | Not enough data | 
| **Role-Based Permissions** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **Document Management** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **Machine Learning** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Alerts/Escalation** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Mobile App** | Not enough data | Not enough data | 
| **Multiple Data Sources** | Not enough data | Not enough data | 
| **For Sales Teams/Organizations** | Not enough data | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Chatbot** | Not enough data | Not enough data | 
| **Workflow Automation** | Not enough data | Not enough data | 

### Social Media Marketing

| Product | Score | Reviews |
|---|---|---|
| **Brandwatch Consumer Intelligence** | N/A | N/A |
| **Meltwater** | N/A | N/A |

#### Additional Functionality

| Feature | Brandwatch Consumer Intelligence | Meltwater | 
|---|---|---|
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **Post Scheduling** | Not enough data | Not enough data | 
| **Automated Scheduling** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Campaign Planning** | Not enough data | Not enough data | 
| **Content Library** | Not enough data | Not enough data | 
| **Multi-Channel Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Social Promotion** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Social Media Monitoring** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Automated Publishing** | Not enough data | Not enough data | 
| **Image Library** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Keyword Filtering** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Multi-Campaign** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Multi-Account Management** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Click Tracking** | Not enough data | Not enough data | 

### Social Media Analytics

| Product | Score | Reviews |
|---|---|---|
| **Brandwatch Consumer Intelligence** | 7.2/10 | 294 |
| **Meltwater** | 7.6/10 | 659 |

#### Social Analytics

| Feature | Brandwatch Consumer Intelligence | Meltwater | 
|---|---|---|
| **Competitor Analysis** | 8.4 (250 reviews) | 7.8 (530 reviews) | 
| **Follower Analysis** | 7.6 (234 reviews) | 7.7 (514 reviews) | 
| **Post Performance** | 7.7 (243 reviews) | 8.0 (520 reviews) | 
| **Paid Campaign Tracking** | 6.7 (159 reviews) | 6.8 (376 reviews) | 
| **Attribution** | 6.8 (175 reviews) | Feature Not Available | 
| **Hashtag Analytics** | 8.1 (155 reviews) | 7.5 (393 reviews) | 
| **Sentiment Analysis** | 7.2 (171 reviews) | 7.1 (427 reviews) | 
| **Lead Attribution** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Keyword Tracking** | Not enough data | Not enough data | 
| **Influencer Tracking** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 

#### Reports & Dashboards

| Feature | Brandwatch Consumer Intelligence | Meltwater | 
|---|---|---|
| **Report Customizability** | 8.1 (250 reviews) | 7.7 (550 reviews) | 
| **Report Exporting** | 8.0 (251 reviews) | 8.0 (568 reviews) | 
| **Scalability** | 8.2 (230 reviews) | 7.9 (482 reviews) | 
| **White Label** | 7.1 (114 reviews) | Feature Not Available | 
| **Customizable Reports** | Not enough data | Not enough data | 

#### Agentic AI - Social Media Analytics

| Feature | Brandwatch Consumer Intelligence | Meltwater | 
|---|---|---|
| **Autonomous Task Execution** | 6.2 (23 reviews) | Feature Not Available | 
| **Cross-system Integration** | 6.2 (23 reviews) | Feature Not Available | 
| **Adaptive Learning** | 6.2 (23 reviews) | Feature Not Available | 
| **Proactive Assistance** | 6.3 (23 reviews) | Feature Not Available | 
| **Decision Making** | 6.4 (23 reviews) | Feature Not Available | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Brandwatch Consumer Intelligence | Meltwater | 
|---|---|---|
| **Generative AI** | Not enough data | Not enough data | 
| **Benchmarking** | Not enough data | Not enough data | 
| **Content Library** | Not enough data | Not enough data | 
| **Charting** | Not enough data | Not enough data | 
| **Dashboard** | Not enough data | Not enough data | 
| **Multi-Channel Management** | Not enough data | Not enough data | 
| **Dashboard Creation** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Automated Scheduling** | Not enough data | Not enough data | 
| **Multi-Channel Data Collection** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Social Media Monitoring** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Post Scheduling** | Not enough data | Not enough data | 
| **@mentions** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Competitor Monitoring** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Real-Time Monitoring** | Not enough data | Not enough data | 
| **Social Promotion** | Not enough data | Not enough data | 
| **Social Advertising** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Campaign Scheduling** | Not enough data | Not enough data | 
| **Social Performance Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 

### Social Media Management

| Product | Score | Reviews |
|---|---|---|
| **Brandwatch Consumer Intelligence** | N/A | N/A |
| **Meltwater** | 7.3/10 | 312 |

#### Content & Collaboration

| Feature | Brandwatch Consumer Intelligence | Meltwater | 
|---|---|---|
| **Content Calendar** | Not enough data | 8.1 (239 reviews) | 
| **Content Library** | Not enough data | 7.3 (211 reviews) | 
| **Shared Inbox** | Not enough data | 7.3 (203 reviews) | 
| **Approval Workflows** | Not enough data | 7.5 (204 reviews) | 
| **Users and Permissions** | Not enough data | 8.0 (229 reviews) | 
| **Content Creation** | Not enough data | 7.6 (211 reviews) | 
| **Image Library** | Not enough data | Not enough data | 

#### Social Management

| Feature | Brandwatch Consumer Intelligence | Meltwater | 
|---|---|---|
| **Social Analytics** | Not enough data | 8.3 (285 reviews) | 
| **Social Publishing** | Not enough data | 7.9 (273 reviews) | 
| **Campaign Optimization** | Not enough data | 7.4 (237 reviews) | 
| **Multi-Account Management** | Not enough data | 7.9 (277 reviews) | 
| **Social Ads** | Not enough data | 6.5 (208 reviews) | 
| **Campaign Planning** | Not enough data | 7.1 (208 reviews) | 
| **Hashtag Capabilites** | Not enough data | 7.3 (100 reviews) | 
| **Multi-Campaign** | Not enough data | Not enough data | 
| **Customer Engagement** | Not enough data | Not enough data | 
| **Automated Publishing** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 

#### Agentic AI - Social Media Management

| Feature | Brandwatch Consumer Intelligence | Meltwater | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 5.8 (24 reviews) | 
| **Multi-step Planning** | Not enough data | 6.0 (24 reviews) | 
| **Cross-system Integration** | Not enough data | Feature Not Available | 
| **Adaptive Learning** | Not enough data | Feature Not Available | 
| **Natural Language Interaction** | Not enough data | Feature Not Available | 
| **Proactive Assistance** | Not enough data | Feature Not Available | 
| **Decision Making** | Not enough data | 6.2 (23 reviews) | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Brandwatch Consumer Intelligence | Meltwater | 
|---|---|---|
| **Customizable Reports** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Social Advertising** | Not enough data | Not enough data | 
| **Filtering** | Not enough data | Not enough data | 
| **Approval Process Control** | Not enough data | Not enough data | 
| **Keyword Tracking** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Post Scheduling** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Social Promotion** | Not enough data | Not enough data | 
| **@mentions** | Not enough data | Not enough data | 
| **Social Media Monitoring** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Brand Tracking** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 

### Media Monitoring

| Product | Score | Reviews |
|---|---|---|
| **Brandwatch Consumer Intelligence** | 7.2/10 | 148 |
| **Meltwater** | 7.3/10 | 822 |

#### Media Channels

| Feature | Brandwatch Consumer Intelligence | Meltwater | 
|---|---|---|
| **Broadcast Media** | 6.8 (107 reviews) | 7.3 (645 reviews) | 
| **Print Media** | 6.5 (105 reviews) | 7.2 (667 reviews) | 
| **Online Media** | 8.5 (135 reviews) | 8.5 (746 reviews) | 

#### Geographic Coverage

| Feature | Brandwatch Consumer Intelligence | Meltwater | 
|---|---|---|
| **Local Media** | 7.7 (119 reviews) | 7.8 (711 reviews) | 
| **National Media** | 8.1 (124 reviews) | 8.3 (720 reviews) | 
| **International Media** | 8.1 (117 reviews) | 7.6 (644 reviews) | 

#### Reporting

| Feature | Brandwatch Consumer Intelligence | Meltwater | 
|---|---|---|
| **Keyword Targeting** | 8.6 (135 reviews) | 8.2 (724 reviews) | 
| **Custom Feeds and Alerts** | 8.4 (128 reviews) | 8.1 (705 reviews) | 
| **Custom Reports** | 7.9 (124 reviews) | 7.9 (712 reviews) | 
| **Dashboards** | 8.9 (137 reviews) | 8.0 (739 reviews) | 

#### Agentic AI - Media Monitoring

| Feature | Brandwatch Consumer Intelligence | Meltwater | 
|---|---|---|
| **Autonomous Task Execution** | 6.3 (23 reviews) | 6.3 (83 reviews) | 
| **Cross-system Integration** | 6.2 (23 reviews) | 6.3 (82 reviews) | 
| **Adaptive Learning** | 6.0 (23 reviews) | 6.2 (80 reviews) | 
| **Natural Language Interaction** | 6.0 (23 reviews) | 6.3 (81 reviews) | 
| **Proactive Assistance** | 5.8 (22 reviews) | Feature Not Available | 
| **Social Media Integration** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Brandwatch Consumer Intelligence | Meltwater | 
|---|---|---|
| **AI Text Generation** | 7.1 (54 reviews) | 6.6 (291 reviews) | 
| **AI Text Summarization** | 7.4 (56 reviews) | 6.6 (284 reviews) | 
| **Generative AI** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Brandwatch Consumer Intelligence | Meltwater | 
|---|---|---|
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Approval Process Control** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Content Library** | Not enough data | Not enough data | 
| **Press Release Builder** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **Multi-Channel Distribution** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Press Monitoring** | Not enough data | Not enough data | 
| **Email Distribution** | Not enough data | Not enough data | 
| **Social Media Monitoring** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Media Monitoring** | Not enough data | Not enough data | 
| **Auto Update** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 

### Audience Intelligence Platforms

| Product | Score | Reviews |
|---|---|---|
| **Brandwatch Consumer Intelligence** | 7.7/10 | 125 |
| **Meltwater** | 7.7/10 | 53 |

#### Audiences

| Feature | Brandwatch Consumer Intelligence | Meltwater | 
|---|---|---|
| **Audience Insights** | 8.4 (116 reviews) | 8.0 (46 reviews) | 
| **Influencer Identification** | 7.7 (100 reviews) | 7.3 (44 reviews) | 
| **Buyer Personas** | 6.8 (82 reviews) | 7.0 (42 reviews) | 
| **Segmentation** | 7.7 (97 reviews) | 7.4 (42 reviews) | 

#### Data Analysis

| Feature | Brandwatch Consumer Intelligence | Meltwater | 
|---|---|---|
| **Network Analysis** | 7.8 (90 reviews) | 7.5 (42 reviews) | 
| **Dashboards** | 8.9 (118 reviews) | 8.2 (47 reviews) | 
| **Visualizations** | 8.7 (112 reviews) | 8.1 (43 reviews) | 
| **Advanced Filtering** | 8.7 (113 reviews) | 8.0 (45 reviews) | 

#### Administration

| Feature | Brandwatch Consumer Intelligence | Meltwater | 
|---|---|---|
| **Marketing Integrations** | 7.2 (73 reviews) | Feature Not Available | 
| **Ad Integrations** | 7.0 (69 reviews) | Feature Not Available | 
| **Data Exporting** | 8.3 (99 reviews) | 7.9 (44 reviews) | 

#### Agentic AI - Audience Intelligence Platforms

| Feature | Brandwatch Consumer Intelligence | Meltwater | 
|---|---|---|
| **Autonomous Task Execution** | 6.9 (9 reviews) | Feature Not Available | 
| **Cross-system Integration** | 7.5 (10 reviews) | Feature Not Available | 
| **Adaptive Learning** | 7.3 (10 reviews) | Feature Not Available | 
| **Proactive Assistance** | 7.3 (10 reviews) | Feature Not Available | 

### Social Media Listening Tools

| Product | Score | Reviews |
|---|---|---|
| **Brandwatch Consumer Intelligence** | 7.5/10 | 427 |
| **Meltwater** | 7.5/10 | 987 |

#### Monitoring & Listening

| Feature | Brandwatch Consumer Intelligence | Meltwater | 
|---|---|---|
| **Social Measurement** | 8.5 (385 reviews) | 8.1 (823 reviews) | 
| **Influencer Identification** | 7.5 (360 reviews) | 7.3 (707 reviews) | 
| **Brand Monitoring** | 8.6 (218 reviews) | 8.2 (548 reviews) | 
| **Keyword Tracking** | 8.7 (212 reviews) | 8.3 (537 reviews) | 
| **Trend Analysis** | 8.5 (215 reviews) | 7.8 (504 reviews) | 
| **Competitor Analysis** | 8.3 (205 reviews) | 7.9 (486 reviews) | 
| **Social Media Monitoring** | Not enough data | Not enough data | 
| **Competitor Monitoring** | Not enough data | Not enough data | 
| **Hashtag Tracking** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Influencer Tracking** | Not enough data | Not enough data | 
| **Impact Measurement** | Not enough data | Not enough data | 

#### Agentic AI - Social Media Listening Tools

| Feature | Brandwatch Consumer Intelligence | Meltwater | 
|---|---|---|
| **Autonomous Task Execution** | 6.3 (52 reviews) | 6.6 (85 reviews) | 
| **Cross-system Integration** | 6.3 (55 reviews) | 6.5 (88 reviews) | 
| **Adaptive Learning** | 5.8 (52 reviews) | 6.2 (84 reviews) | 
| **Proactive Assistance** | 6.0 (52 reviews) | Feature Not Available | 
| **Decision Making** | 6.1 (52 reviews) | Feature Not Available | 
| **AI/Machine Learning** | Not enough data | Not enough data | 
| **Third-Party Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 

#### Data Management & Analysis

| Feature | Brandwatch Consumer Intelligence | Meltwater | 
|---|---|---|
| **Sentiment Analysis** | 7.1 (390 reviews) | 6.9 (794 reviews) | 
| **Social Reporting** | 8.2 (377 reviews) | 8.0 (822 reviews) | 
| **Alerts and Notifications** | 8.0 (184 reviews) | 8.1 (493 reviews) | 
| **Advanced Data Filtering** | 8.2 (201 reviews) | 7.8 (486 reviews) | 

#### Additional Functionality

| Feature | Brandwatch Consumer Intelligence | Meltwater | 
|---|---|---|
| **Negative Feedback Management** | Not enough data | Not enough data | 
| **Dashboard** | Not enough data | Not enough data | 
| **Audience Analytics** | Not enough data | Not enough data | 
| **Multi-Account Management** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Audience Engagement** | Not enough data | Not enough data | 
| **Content Publishing Options** | Not enough data | Not enough data | 
| **Content Discovery** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Natural Language Processing** | Not enough data | Not enough data | 
| **Optical Character Recognition** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Multi-Language** | Not enough data | Not enough data | 
| **Multi-Channel Data Collection** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Approval Process Control** | Not enough data | Not enough data | 
| **Content Library** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Social Promotion** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Customer Engagement** | Not enough data | Not enough data | 
| **Automated Publishing** | Not enough data | Not enough data | 
| **Benchmarking** | Not enough data | Not enough data | 
| **Boolean Search** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Reputation Management** | Not enough data | Not enough data | 
| **Social Listening** | Not enough data | Not enough data | 
| **Social Advertising** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 

### Brand Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Brandwatch Consumer Intelligence** | 8.0/10 | 110 |
| **Meltwater** | N/A | N/A |

#### Brand Signals

| Feature | Brandwatch Consumer Intelligence | Meltwater | 
|---|---|---|
| **Comparison** | 8.1 (90 reviews) | Not enough data | 
| **AI** | 7.1 (92 reviews) | Not enough data | 
| **Brand Health** | 8.3 (91 reviews) | Not enough data | 

#### Brand Analytics

| Feature | Brandwatch Consumer Intelligence | Meltwater | 
|---|---|---|
| **Trend Analysis** | 8.3 (102 reviews) | Not enough data | 
| **Tracking** | 8.2 (98 reviews) | Not enough data | 

### Influencer Marketing Platforms

| Product | Score | Reviews |
|---|---|---|
| **Brandwatch Consumer Intelligence** | N/A | N/A |
| **Meltwater** | 7.2/10 | 222 |

#### Influencer Marketing

| Feature | Brandwatch Consumer Intelligence | Meltwater | 
|---|---|---|
| **Influencer Recruitment** | Not enough data | 7.8 (206 reviews) | 
| **Influencer Scoring** | Not enough data | 7.8 (206 reviews) | 
| **Audience Analysis** | Not enough data | 8.0 (211 reviews) | 
| **Influencer Segmentation** | Not enough data | 7.7 (199 reviews) | 
| **Influencer Collaboration** | Not enough data | 7.4 (197 reviews) | 
| **User-Generated Content (UGC) Management** | Not enough data | 6.9 (162 reviews) | 
| **Content Approval** | Not enough data | 7.4 (170 reviews) | 
| **Campaign Analytics** | Not enough data | 8.0 (199 reviews) | 
| **Reporting and Dashboards** | Not enough data | 7.9 (200 reviews) | 
| **Data Importing and Exporting Tools** | Not enough data | 7.7 (185 reviews) | 
| **Influencer Whitelisting** | Not enough data | Feature Not Available | 
| **Influencer Compensation** | Not enough data | 6.7 (148 reviews) | 
| **Social Commerce** | Not enough data | 6.7 (135 reviews) | 
| **E-Commerce Integration** | Not enough data | 6.3 (115 reviews) | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Multi-Campaign** | Not enough data | Not enough data | 
| **Demographic Data** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Campaign Segmentation** | Not enough data | Not enough data | 
| **Communication Management** | Not enough data | Not enough data | 
| **Influencer Relationship Management** | Not enough data | Not enough data | 
| **Social Performance Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Multi-Channel Management** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Rewards Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 

#### Agentic AI - Influencer Marketing Platforms

| Feature | Brandwatch Consumer Intelligence | Meltwater | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Feature Not Available | 
| **Multi-step Planning** | Not enough data | Feature Not Available | 
| **Cross-system Integration** | Not enough data | 5.5 (7 reviews) | 
| **Adaptive Learning** | Not enough data | Feature Not Available | 
| **Proactive Assistance** | Not enough data | 6.0 (7 reviews) | 
| **Decision Making** | Not enough data | Feature Not Available | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Campaign Planning** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Brandwatch Consumer Intelligence | Meltwater | 
|---|---|---|
| **Data Visualization** | Not enough data | Not enough data | 
| **Keyword Tracking** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Social Advertising** | Not enough data | Not enough data | 
| **Influencer Tracking** | Not enough data | Not enough data | 
| **Social Promotion** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **Payment Tracking** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Approval Process Control** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Campaign Scheduling** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **Contact Database** | Not enough data | Not enough data | 
| **Influencer Discovery** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Social Media Monitoring** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **ROI Tracking** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Faceted Search/Filter** | Not enough data | Not enough data | 
| **Categorization/Grouping** | Not enough data | Not enough data | 
| **Filtering** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 

### PR Analytics

| Product | Score | Reviews |
|---|---|---|
| **Brandwatch Consumer Intelligence** | N/A | N/A |
| **Meltwater** | 6.7/10 | 159 |

#### Generative AI

| Feature | Brandwatch Consumer Intelligence | Meltwater | 
|---|---|---|
| **AI Text Generation** | Not enough data | 6.6 (155 reviews) | 
| **AI Text Summarization** | Not enough data | 6.7 (154 reviews) | 

### Answer Engine Optimization (AEO)

| Product | Score | Reviews |
|---|---|---|
| **Brandwatch Consumer Intelligence** | N/A | N/A |
| **Meltwater** | N/A | N/A |

#### AI Visibility & Tracking

| Feature | Brandwatch Consumer Intelligence | Meltwater | 
|---|---|---|
| **AI Mention Tracking** | Not enough data | Not enough data | 
| **AI Search Ranking Insights** | Not enough data | Not enough data | 

#### Sentiment & Brand Analysis

| Feature | Brandwatch Consumer Intelligence | Meltwater | 
|---|---|---|
| **AI Sentiment Monitoring** | Not enough data | Not enough data | 
| **AI Hallucination Detection** | Not enough data | Not enough data | 

#### Competitive Benchmarking

| Feature | Brandwatch Consumer Intelligence | Meltwater | 
|---|---|---|
| **Industry AI Sentiment Benchmarking** | Not enough data | Not enough data | 
| **Competitor AI Presence Comparison** | Not enough data | Not enough data | 

#### AI Content Optimization

| Feature | Brandwatch Consumer Intelligence | Meltwater | 
|---|---|---|
| **Semantic Optimization for AI Models** | Not enough data | Feature Not Available | 
| **AI-Driven Content Recommendations** | Not enough data | Not enough data | 

#### Reporting & Alerts

| Feature | Brandwatch Consumer Intelligence | Meltwater | 
|---|---|---|
| **Real-Time AI Mention Alerts** | Not enough data | Feature Not Available | 
| **AI Visibility Reporting** | Not enough data | Not enough data | 

### Marketing Account Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Brandwatch Consumer Intelligence** | 8.0/10 | 87 |
| **Meltwater** | N/A | N/A |

#### Agentic AI - Marketing Account Intelligence

| Feature | Brandwatch Consumer Intelligence | Meltwater | 
|---|---|---|
| **Autonomous Task Execution** | 7.9 (8 reviews) | Not enough data | 
| **Cross-system Integration** | 7.7 (8 reviews) | Not enough data | 
| **Adaptive Learning** | 7.7 (8 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.3 (8 reviews) | Not enough data | 

#### Lead Intelligence

| Feature | Brandwatch Consumer Intelligence | Meltwater | 
|---|---|---|
| **Market Insights ** | 8.7 (82 reviews) | Not enough data | 
| **Account-level Insights ** | 8.2 (74 reviews) | Not enough data | 
| **Lead Analysis ** | 8.0 (71 reviews) | Not enough data | 

#### Lead Management

| Feature | Brandwatch Consumer Intelligence | Meltwater | 
|---|---|---|
| **Segmentation ** | 8.4 (73 reviews) | Not enough data | 
| **Predictive Scoring ** | 7.6 (62 reviews) | Not enough data | 
| **Account Identification ** | 7.8 (63 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | Brandwatch Consumer Intelligence | Meltwater | 
|---|---|---|
| **Omni-Channel Tracking ** | 7.6 (64 reviews) | Not enough data | 
| **Revenue Planning ** | 7.0 (53 reviews) | Not enough data | 
| **Media Attribution ** | 7.5 (60 reviews) | Not enough data | 
| **Opportunity Timeline ** | 7.6 (58 reviews) | Not enough data | 
| **Customization ** | 8.4 (67 reviews) | Not enough data | 

#### Data Availability - Marketing Account Intelligence 

| Feature | Brandwatch Consumer Intelligence | Meltwater | 
|---|---|---|
| **Technographic Data Availability** | 8.9 (11 reviews) | Not enough data | 

#### Data Accuracy - Marketing Account Intelligence 

| Feature | Brandwatch Consumer Intelligence | Meltwater | 
|---|---|---|
| **Technographic Data Accuracy** | 9.2 (11 reviews) | Not enough data | 

### Media and Influencer Targeting

| Product | Score | Reviews |
|---|---|---|
| **Brandwatch Consumer Intelligence** | N/A | N/A |
| **Meltwater** | 7.4/10 | 530 |

#### Database

| Feature | Brandwatch Consumer Intelligence | Meltwater | 
|---|---|---|
| **Media Database** | Not enough data | 7.9 (490 reviews) | 
| **Contact/Campaign Management** | Not enough data | 7.9 (416 reviews) | 
| **Newsroom** | Not enough data | 8.0 (390 reviews) | 

#### Outreach

| Feature | Brandwatch Consumer Intelligence | Meltwater | 
|---|---|---|
| **Media Distribution** | Not enough data | 8.1 (433 reviews) | 
| **PR Planner** | Not enough data | 7.5 (146 reviews) | 
| **Social Media Services** | Not enough data | 7.7 (349 reviews) | 

#### Reporting

| Feature | Brandwatch Consumer Intelligence | Meltwater | 
|---|---|---|
| **Monitoring** | Not enough data | 8.5 (486 reviews) | 
| **Response Desk** | Not enough data | 8.3 (362 reviews) | 
| **Impact Measurement** | Not enough data | 8.1 (413 reviews) | 

#### Agentic AI - Media and Influencer Targeting

| Feature | Brandwatch Consumer Intelligence | Meltwater | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 5.8 (20 reviews) | 
| **Cross-system Integration** | Not enough data | 6.0 (19 reviews) | 
| **Adaptive Learning** | Not enough data | 6.0 (19 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.0 (19 reviews) | 
| **Proactive Assistance** | Not enough data | 6.0 (19 reviews) | 

#### User Rights/Roles

| Feature | Brandwatch Consumer Intelligence | Meltwater | 
|---|---|---|
| **Version Control** | Not enough data | 7.7 (305 reviews) | 
| **Team Collaboration** | Not enough data | 8.0 (327 reviews) | 

---
## Categories
**Shared Categories (4):** [Audience Intelligence Platforms ](https://www.g2.com/categories/audience-intelligence-platforms), [Media Monitoring Software](https://www.g2.com/categories/media-monitoring), [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools)

**Unique to Brandwatch Consumer Intelligence (2):** [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence), [Brand Intelligence Software](https://www.g2.com/categories/brand-intelligence)

**Unique to Meltwater (6):** [Social Media Suites](https://www.g2.com/categories/social-media-suites), [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt), [Answer Engine Optimization (AEO) Tools](https://www.g2.com/categories/answer-engine-optimization-aeo), [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms), [Media and Influencer Targeting Software](https://www.g2.com/categories/media-and-influencer-targeting), [PR Analytics Software](https://www.g2.com/categories/pr-analytics)


---
## Reviewer Demographics

### By Company Size

| Segment | Brandwatch Consumer Intelligence | Meltwater | 
|---|---|---|
| **Small-Business** | 30.2% | 41.4% | 
| **Mid-Market** | 35.3% | 38.0% | 
| **Enterprise** | 34.6% | 20.6% | 

### By Industry

#### Brandwatch Consumer Intelligence

- **Marketing and Advertising:** 29.9%
- **Public Relations and Communications:** 8.5%
- **Market Research:** 7.1%
- **Information Technology and Services:** 5.3%
- **Consulting:** 3.2%
- **Pharmaceuticals:** 2.4%
- **Management Consulting:** 2.3%
- **Internet:** 2.3%
- **Higher Education:** 2.2%
- **Online Media:** 2.0%
- **Other:** 34.8%

#### Meltwater

- **Marketing and Advertising:** 15.2%
- **Public Relations and Communications:** 14.7%
- **Non-Profit Organization Management:** 6.9%
- **Higher Education:** 5.4%
- **Information Technology and Services:** 3.2%
- **Financial Services:** 2.5%
- **Hospital & Health Care:** 2.2%
- **Consumer Goods:** 2.1%
- **Computer Software:** 1.9%
- **Education Management:** 1.7%
- **Other:** 44.2%

---
## Alternatives

### Alternatives to Brandwatch Consumer Intelligence

- [YouScan](https://www.g2.com/products/youscan/reviews) — 4.7/5 stars (307 reviews)
- [Pulsar Platform](https://www.g2.com/products/pulsar-platform/reviews) — 4.3/5 stars (103 reviews)
- [CisionOne](https://www.g2.com/products/cisionone/reviews) — 3.9/5 stars (1343 reviews)
- [Brand24](https://www.g2.com/products/brand24/reviews) — 4.6/5 stars (359 reviews)
- [Quid](https://www.g2.com/products/quid-2023-10-05/reviews) — 4.3/5 stars (305 reviews)
- [Sprinklr Insights](https://www.g2.com/products/sprinklr-insights/reviews) — 4.3/5 stars (105 reviews)
- [Infegy Starscape](https://www.g2.com/products/infegy-starscape/reviews) — 4.5/5 stars (217 reviews)
- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7439 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6875 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.4/5 stars (4035 reviews)

### Alternatives to Meltwater

- [Onclusive](https://www.g2.com/products/onclusive/reviews) — 4.3/5 stars (207 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.4/5 stars (4035 reviews)
- [CisionOne](https://www.g2.com/products/cisionone/reviews) — 3.9/5 stars (1343 reviews)
- [Muck Rack](https://www.g2.com/products/muck-rack/reviews) — 4.5/5 stars (516 reviews)
- [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews) — 4.4/5 stars (382 reviews)
- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7439 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6875 reviews)
- [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1224 reviews)
- [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.0/5 stars (983 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (974 reviews)

---
## Top Discussions

### Brandwatch Consumer Intelligence

- Title: [What is the difference between a mention and a query that is referenced in the Brandwatch pricing?](https://www.g2.com/discussions/mention-vs-query) — 4 comments, 1 upvote
  > **Top comment:** "Hi, here's a quick description of each, which might help clear things up:

A query is a search for something - be it a brand name (Nokia), a competitor..."
- Title: [Is there any possibility for Brandwatch to gather data from the number of likes?](https://www.g2.com/discussions/is-there-any-possibility-for-brandwatch-to-gather-data-from-the-number-of-likes) — 3 comments, 1 upvote
  > **Top comment:** "Yes, I also think so that brandwatch can gather most numbers of likes that can make this more attractive. 
http://thevloggingtech.com/"
- Title: [What is brandwatch used for?](https://www.g2.com/discussions/what-is-brandwatch-used-for) — 2 comments
  > **Top comment:** "Brandwatch is primarily used for Social Listening & Analytics with the help of brand, competitors and industry specific keywords."
- Title: [What does Brandwatch do?](https://www.g2.com/discussions/what-does-brandwatch-do) — 1 comment
  > **Top comment:** "Brandwatch is a social media monitoring and analytics platform. It provides tools for businesses and organizations to track and analyze their online presence..."
- Title: [Is brandwatch free?](https://www.g2.com/discussions/is-brandwatch-free) — 1 comment
  > **Top comment:** "No, but there are some good free features to social media monitoring."

### Meltwater

- Title: [How do I make Meltwater work for our organization?](https://www.g2.com/discussions/how-do-i-make-meltwater-work-for-our-organization) — 3 comments, 1 upvote
  > **Top comment:** "I find it helpful to make customized reporter/influencer lists (based on geography, issue, etc). Makes it easy to do rapid-response outreach."
- Title: [How much does meltwater cost?](https://www.g2.com/discussions/how-much-does-meltwater-cost) — 2 comments
  > **Top comment:** "Depends on the exact tools within the platform you want to use and size of organization.  We are a very small marketing team of a public library, so our cost..."
- Title: [How soon will sysomos and meltwater fully be integrated?](https://www.g2.com/discussions/how-soon-will-sysomos-and-meltwater-fully-be-integrated) — 2 comments, 1 upvote
  > **Top comment:** "Hi Janay. Sorry I don't know the answer to that question. Hopefully a Meltwater rep or someone else can answer it. I suggest simply contacting Meltwater..."
- Title: [Meltwater vs CisionOne for a PR team that needs solid media monitoring and reporting without a complex setup or a per-outlet pricing model that makes costs unpredictable?](https://www.g2.com/discussions/meltwater-vs-cisionone-for-a-pr-team-that-needs-solid-media-monitoring-and-reporting-without-a-complex-setup-or-a-per-outlet-pricing-model-that-makes-costs-unpredictable) — 1 comment, 1 upvote
  > **Top comment:** "<p>My split would be Meltwater for stronger all-around monitoring and analytics, CisionOne for teams that will genuinely use the wider Cision media-relations..."
- Title: [How many influencers are on Klear?](https://www.g2.com/discussions/how-many-influencers-are-on-klear) — 1 comment, 1 upvote
  > **Top comment:** "Comment deleted by user."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/brandwatch-consumer-intelligence-vs-meltwater)