Compare Brandwatch Consumer Intelligence and Meltwater 
At a Glance
Market Segments
Mid-Market (35.0% of reviews)
Small-Business (41.1% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Brandwatch Consumer Intelligence
Star Rating
(723)4.4 out of 5
Market Segments
Mid-Market (35.0% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Brandwatch Consumer IntelligenceMeltwater
Star Rating
(2,631)4.1 out of 5
Market Segments
Small-Business (41.1% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about MeltwaterSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Brandwatch Consumer Intelligence excels in user experience, with many praising its friendly interface and ease of navigation. Users appreciate the platform's ability to surface and analyze online conversations effectively, making it a strong choice for those focused on social media analytics.
- Users say Meltwater stands out for its comprehensive media intelligence capabilities, offering robust media monitoring and social media listening features. Reviewers highlight its global coverage, which provides a broad perspective on brand presence, making it ideal for businesses needing extensive media insights.
- According to verified reviews, Brandwatch Consumer Intelligence is noted for its innovative interface that allows users to create complex queries easily. This flexibility in data refinement is a significant advantage for users who require detailed analytics.
- Reviewers mention that Meltwater's dashboard is highly customizable, which enhances user experience by allowing tailored analytics and reporting. Users find the automated analytics and daily reports particularly beneficial for keeping track of brand performance.
- G2 reviewers highlight that while both platforms offer quality support, Brandwatch Consumer Intelligence has received higher marks for its quality of support, with users noting responsive assistance that helps them maximize the platform's capabilities.
- Users report that Meltwater's setup process is intuitive, making it easier for new users to get started. However, some users feel that Brandwatch Consumer Intelligence's quick implementation process gives it an edge for teams looking to hit the ground running.
Pricing
Entry-Level Pricing
Brandwatch Consumer Intelligence
No pricing availableMeltwater
No pricing availableFree Trial
Brandwatch Consumer Intelligence
No trial information availableMeltwater
No trial information availableRatings
Meets Requirements
8.4
588
7.9
2,154
Ease of Use
8.2
592
7.9
2,257
Ease of Setup
8.0
391
7.9
1,223
Ease of Admin
8.3
341
8.1
932
Quality of Support
8.6
556
8.6
2,079
Has the product been a good partner in doing business?
8.8
339
8.4
938
Product Direction (% positive)
9.1
562
8.0
2,134
Features by Category
Social Analytics
8.4(won by 0.6)
249
7.8
528
7.6
234
7.7(won by 0.1)
513
7.7
243
8.0(won by 0.3)
519
6.7
159
6.8(won by 0.1)
377
6.8(won by default)
175
Feature Not Available
8.1(won by 0.6)
155
7.5
394
7.2(won by 0.1)
170
7.1
428
Reports & Dashboards
8.1(won by 0.4)
250
7.7
549
8.0(tied score)
251
8.0(tied score)
567
8.2(won by 0.3)
230
7.9
483
7.1(won by default)
114
Feature Not Available
Agentic AI - Social Media Analytics
6.2(won by default)
23
Feature Not Available
6.2(won by default)
23
Feature Not Available
6.2(won by default)
23
Feature Not Available
6.3(won by default)
23
Feature Not Available
6.4(won by default)
23
Feature Not Available
Content & Collaboration
Not enough data
8.1
239
Not enough data
7.4
212
Not enough data
7.3
202
Not enough data
7.5
204
Not enough data
8.0
229
Not enough data
7.6
212
Social Management
Not enough data
8.3
286
Not enough data
7.9
273
Not enough data
7.4
238
Not enough data
7.9
277
Not enough data
6.5
209
Not enough data
7.1
209
Not enough data
7.3
100
Agentic AI - Social Media Management
Not enough data
5.8
24
Not enough data
6.0
24
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
6.2
23
Media Channels
6.8
107
7.3
640
6.5
105
7.2
661
8.5
134
8.5
741
Geographic Coverage
7.7
119
7.8
707
8.1
124
8.3
717
8.1
117
7.6
641
Reporting
8.6
135
8.2
719
8.4
128
8.1
701
7.9
124
7.9
707
8.9
137
8.0
734
Agentic AI - Media Monitoring
6.3
23
6.3
83
6.2
23
6.3
82
6.0
23
6.2
80
6.0
23
6.3
81
5.8
22
Feature Not Available
Generative AI
7.1
54
6.6
290
7.4
56
6.6
283
Audiences
8.3
113
8.0
46
7.7
100
7.3
44
6.8
82
7.0
42
7.7
96
7.4
42
Data Analysis
7.8
90
7.5
42
8.9
117
8.2
47
8.7
112
8.1
43
8.7
113
7.9
44
Administration
7.2
73
Feature Not Available
7.0
69
Feature Not Available
8.3
99
7.9
44
Agentic AI - Audience Intelligence Platforms
6.9
9
Feature Not Available
7.5
10
Feature Not Available
7.3
10
Feature Not Available
7.3
10
Feature Not Available
Monitoring & Listening
8.5
385
8.1
813
7.5
360
7.3
707
8.7
216
8.2
538
8.7
211
8.3
530
8.5
214
7.8
495
8.3
204
7.9
482
Agentic AI - Social Media Listening Tools
6.3
52
6.5
84
6.2
53
6.6
88
5.8
52
6.2
82
6.0
52
Feature Not Available
6.1
52
Feature Not Available
Data Management & Analysis
7.1
390
6.9
786
8.2
377
8.0
804
8.0
183
8.1
487
8.2
199
7.9
476
Brand Signals
8.1
90
Not enough data
7.1
91
Not enough data
8.3
91
Not enough data
Brand Analytics
8.3
102
Not enough data
8.2
98
Not enough data
Influencer Marketing
Not enough data
7.8
206
Not enough data
7.8
206
Not enough data
8.0
211
Not enough data
7.7
199
Not enough data
7.4
197
Not enough data
6.9
162
Not enough data
7.4
170
Not enough data
8.0
199
Not enough data
7.9
200
Not enough data
7.7
185
Not enough data
Feature Not Available
Not enough data
6.7
148
Not enough data
6.7
135
Not enough data
6.3
115
Agentic AI - Influencer Marketing Platforms
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
5.5
7
Not enough data
Feature Not Available
Not enough data
6.0
7
Not enough data
Feature Not Available
Generative AI
Not enough data
6.6
155
Not enough data
6.7
152
AI Visibility & Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Sentiment & Brand Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Competitive Benchmarking
Not enough data
Not enough data
Not enough data
Not enough data
AI Content Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Alerts
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
7.9
8
Not enough data
7.7
8
Not enough data
7.7
8
Not enough data
8.3
8
Not enough data
Lead Intelligence
8.7
82
Not enough data
8.2
74
Not enough data
8.0
71
Not enough data
Lead Management
8.4
73
Not enough data
7.6
62
Not enough data
7.8
63
Not enough data
Marketing Campaigns
7.6
64
Not enough data
7.0
53
Not enough data
7.5
60
Not enough data
7.6
58
Not enough data
8.4
67
Not enough data
Data Availability - Marketing Account Intelligence
8.9
11
Not enough data
Data Accuracy - Marketing Account Intelligence
9.2
11
Not enough data
Database
Not enough data
7.9
490
Not enough data
7.9
415
Not enough data
8.0
389
Outreach
Not enough data
8.1
433
Not enough data
7.5
146
Not enough data
7.7
349
Reporting
Not enough data
8.5
485
Not enough data
8.3
361
Not enough data
8.1
413
Agentic AI - Media and Influencer Targeting
Not enough data
5.8
20
Not enough data
6.0
19
Not enough data
6.0
19
Not enough data
6.0
19
Not enough data
6.0
19
User Rights/Roles
Not enough data
7.7
305
Not enough data
8.0
326
Categories
Categories
Shared Categories
Brandwatch Consumer Intelligence and Meltwater are categorized as Audience Intelligence Platforms, Media Monitoring, Social Media Analytics, and Social Media Listening Tools
Unique Categories
Brandwatch Consumer Intelligence is categorized as Marketing Account Intelligence and Brand Intelligence
Meltwater is categorized as Social Media Suites, Social Media Management, Answer Engine Optimization (AEO), Influencer Marketing Platforms, Media and Influencer Targeting, and PR Analytics
Reviews
Reviewers' Company Size
Brandwatch Consumer Intelligence
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Meltwater
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
29.4%
Public Relations and Communications
8.6%
Market Research
7.1%
Information Technology and Services
5.5%
Consulting
3.0%
Other
46.4%
Marketing and Advertising
15.3%
Public Relations and Communications
14.6%
Non-Profit Organization Management
6.9%
Higher Education
5.4%
Information Technology and Services
3.1%
Other
54.7%
Discussions
What is the difference between a mention and a query that is referenced in the Brandwatch pricing?
4 Comments
JW
Hi, here's a quick description of each, which might help clear things up:
A query is a search for something - be it a brand name (Nokia), a competitor...Read more
Is there any possibility for Brandwatch to gather data from the number of likes?
3 Comments
ES
Yes, I also think so that brandwatch can gather most numbers of likes that can make this more attractive.
http://thevloggingtech.com/Read more
What is brandwatch used for?
2 Comments
R
Brandwatch is primarily used for Social Listening & Analytics with the help of brand, competitors and industry specific keywords.Read more
How do I make Meltwater work for our organization?
3 Comments
AS
I find it helpful to make customized reporter/influencer lists (based on geography, issue, etc). Makes it easy to do rapid-response outreach.Read more
How much does meltwater cost?
2 Comments
CS
Depends on the exact tools within the platform you want to use and size of organization. We are a very small marketing team of a public library, so our cost...Read more
How soon will sysomos and meltwater fully be integrated?
2 Comments
FA
Hi Janay. Sorry I don't know the answer to that question. Hopefully a Meltwater rep or someone else can answer it. I suggest simply contacting Meltwater...Read more
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