Meltwater Features
Social Management (7)
Social Analytics
As reported in 280 Meltwater reviews.
Reports on the performance of social media posts and campaigns.
Social Publishing
This feature was mentioned in 267 Meltwater reviews.
Allows the creation, management, and scheduling of content to be shared across social media channels.
Campaign Optimization
As reported in 237 Meltwater reviews.
Identifies trends in social media campaigns, such as optimal posting times, to improve performance.
Social Engagement
Based on 275 Meltwater reviews.
Centrally manages social media content and conversations across multiple social channels.
Social Ads
As reported in 208 Meltwater reviews.
Provides features for managing and optimizing paid advertisements across social channels.
Campaign Planning
As reported in 208 Meltwater reviews.
Allows for categorizing or grouping individual posts to streamline social media marketing campaigns.
Hashtag Capabilites
This feature was mentioned in 100 Meltwater reviews.
Monitor hashtags, their trends, and analytics across all social media platforms
Reports & Dashboards (3)
Report Customizability
Based on 544 Meltwater reviews.
Allows user flexibility into manipulating and digging deeper into the data that is provided through the tool.
Report Exporting
As reported in 564 Meltwater reviews.
Allows users to export reports from the product into an .xsl, .csv, or .pdf file.
Scalability
This feature was mentioned in 481 Meltwater reviews.
Allows marketer to add, track, and measure a multitude of social media accounts.
Social Analytics (6)
Competitor Analysis
As reported in 525 Meltwater reviews.
Gathers and compares social data from competitors to help keep tabs on competition and benchmark progess in the social sphere.
Follower Analysis
This feature was mentioned in 513 Meltwater reviews.
Analyzes and illustrates follower information such as demographics, location, interests, etc.
Post Performance
Based on 518 Meltwater reviews.
Tracks how much engagement (views, likes, favorites, retweets, comments, etc.) each piece of content receives to highlight which types of content resonate best with the target audience.
Paid Campaign Tracking
376 reviewers of Meltwater have provided feedback on this feature.
Tracks and measures the success of paid advertising initiatives run on social media sites.
Hashtag Analytics
As reported in 394 Meltwater reviews.
Analyzes the performance of hashtags and identifies popular or trending hashtags.
Sentiment Analysis
As reported in 425 Meltwater reviews.
Uses AI to accurately assess the sentiment of social media content based on keywords and phrases.
Database (3)
Media Database
This feature was mentioned in 480 Meltwater reviews.
Provides tools to help identify and house media oppurtunties and potential influencers.
Contact/Campaign Management
As reported in 412 Meltwater reviews.
Allows users to manage campaigns, as well and media opportunities and influencer information.
Newsroom
388 reviewers of Meltwater have provided feedback on this feature.
Provides a centralized hub for all media opportunities and current news regarding relevant influencers.
Outreach (3)
Media Distribution
426 reviewers of Meltwater have provided feedback on this feature.
Gives visability into multiple media channels, allowing for optimal media exposure.
PR Planner
As reported in 146 Meltwater reviews.
Helps the public relations process with planning tools to capatilize on media opportunities.
Social Media Services
As reported in 349 Meltwater reviews.
Provides tools that help engage influencers and increase media contacts.
Reporting (7)
Monitoring
This feature was mentioned in 474 Meltwater reviews.
Provides analysis on media and influencer contacts, as well as the effectiveness of each action.
Response Desk
This feature was mentioned in 361 Meltwater reviews.
Helps respond to media inquires through automation features.
Impact Measurement
This feature was mentioned in 407 Meltwater reviews.
Measures the full impact of campaigns, as well as each individual influencer and media opportunity.
Keyword Targeting
This feature was mentioned in 709 Meltwater reviews.
Enables users to search media channels for specific keywords, brand mentions, or topics
Custom Feeds and Alerts
This feature was mentioned in 696 Meltwater reviews.
Allows users to create custom feeds and/or receive real-time alerts for relevant media mentions
Custom Reports
Based on 690 Meltwater reviews.
Allows users to build custom reports that can be shared with clients and stakeholders
Dashboards
Based on 713 Meltwater reviews.
Provides dashboards for quick visualizations of relevant media coverage and analytics
User Rights/Roles (2)
Version Control
This feature was mentioned in 305 Meltwater reviews.
Helps establish a permissions workflow, allowing and restricting access to different company materials.
Team Collaboration
Based on 326 Meltwater reviews.
Gives visability and allows team members to communicate effectively and collaboratively.
Content & Collaboration (6)
Content Calendar
238 reviewers of Meltwater have provided feedback on this feature.
Enables users to visualize all scheduled social campaigns and content in a timeline or calendar.
Content Library
This feature was mentioned in 211 Meltwater reviews.
Allows users to upload and publish brand content from a shared library.
Shared Inbox
As reported in 202 Meltwater reviews.
Collects all customer messages and inquiries from multiple social channels and delivers them to a unified inbox.
Approval Workflows
As reported in 203 Meltwater reviews.
Automates the content approval process to ensure social posts are approved by managers or clients before publishing.
Users and Permissions
228 reviewers of Meltwater have provided feedback on this feature.
Allows administrators to assign permissions for different users or teams to access certain platform features.
Content Creation
212 reviewers of Meltwater have provided feedback on this feature.
Provides features for creating or editing social media assets.
Media Channels (3)
Broadcast Media
This feature was mentioned in 635 Meltwater reviews.
Monitors broadcast media such as television and radio news
Print Media
Based on 657 Meltwater reviews.
Monitors print media such as newspapers and magazines
Online Media
730 reviewers of Meltwater have provided feedback on this feature.
Monitors online media such as blogs, websites, and social media
Geographic Coverage (3)
Local Media
703 reviewers of Meltwater have provided feedback on this feature.
Monitors media channels at the local level
National Media
This feature was mentioned in 711 Meltwater reviews.
Monitors media channels at the national level
International Media
This feature was mentioned in 636 Meltwater reviews.
Monitors international news coverage
Audiences (4)
Audience Insights
46 reviewers of Meltwater have provided feedback on this feature.
Delivers in-depth, actionable insights on audience demographics, interests, affinities, and behaviors
Influencer Identification
As reported in 44 Meltwater reviews.
Helps users identify influencers or thought leaders within their target audience
Buyer Personas
Based on 42 Meltwater reviews.
Identifies or creates customer profiles and personas
Segmentation
42 reviewers of Meltwater have provided feedback on this feature.
Offers tools for building custom audience segments
Data Analysis (4)
Network Analysis
Based on 42 Meltwater reviews.
Identifies and visualizes how audience segments relate to one another
Dashboards
Based on 45 Meltwater reviews.
Offers customizable dashboards and reports
Visualizations
This feature was mentioned in 43 Meltwater reviews.
Allows users to visualize and interact with data to gain deeper insights
Advanced Filtering
43 reviewers of Meltwater have provided feedback on this feature.
Allows users to drill down or slice and dice audience data with filters
Administration (1)
Data Exporting
43 reviewers of Meltwater have provided feedback on this feature.
Allows users to export audience data into different formats
Monitoring & Listening (6)
Social Measurement
This feature was mentioned in 801 Meltwater reviews.
Measure campaigns, brands, and products for quantitative metrics such as conversation volume, when conversations are happening, and your brand's share of voice.
Influencer Identification
As reported in 703 Meltwater reviews.
Identifies who is talking about your brand along with their influence over social communities.
Brand Monitoring
515 reviewers of Meltwater have provided feedback on this feature.
Monitors social media channels for brand mentions and reports on the quality and quantity of conversations about a brand or product.
Keyword Tracking
Based on 522 Meltwater reviews.
Provides features for monitoring multiple keywords, topics, or hashtags, with the ability to increase the number of terms being tracked.
Trend Analysis
As reported in 486 Meltwater reviews.
Identifies and analyzes trends in topics, hashtags, or audiences to help brands anticipate changes in consumer attitudes.
Competitor Analysis
Based on 477 Meltwater reviews.
Allows users to monitor conversations about competitors and measure performance against them.
Data Management & Analysis (4)
Sentiment Analysis
This feature was mentioned in 779 Meltwater reviews.
Determines whether mentions of your brand are positive, negative or neutral.
Social Reporting
As reported in 787 Meltwater reviews.
Access custom reports and dashboards to measure social activity and engagement opportunities. Allows users to export data and graphs into various formats.
Alerts and Notifications
481 reviewers of Meltwater have provided feedback on this feature.
Self-monitors important metrics and sends notifications to users in-app or through email, text message or otherwise.
Advanced Data Filtering
This feature was mentioned in 464 Meltwater reviews.
Provides advanced data filtering capabilities to help users drill down, sort, filter, aggregate, and group social listening data.
Influencer Marketing (13)
Influencer Recruitment
This feature was mentioned in 203 Meltwater reviews.
Locate and recruit social influencers through a proprietary influencer marketplace or across social networks. Build digital profiles of relevant influencers with information about them and their audience.
Influencer Scoring
As reported in 205 Meltwater reviews.
Utilize a proprietary algorithm to score influencers and asssess their authority within your target market.
Audience Analysis
As reported in 209 Meltwater reviews.
Analyze the demographic and psychographic characteristics of influencers and their audience to understand their brand affinities and interests.
Influencer Segmentation
This feature was mentioned in 199 Meltwater reviews.
Segment influencers into groups based on their work on specific brand initiatives and campaigns. Activate individual segments and assign levels of ownership.
Influencer Collaboration
As reported in 196 Meltwater reviews.
Engage and collaborate with influencers around influencer marketing marketing campaigns. Maintain records of past partnerships and communications.
User-Generated Content (UGC) Management
162 reviewers of Meltwater have provided feedback on this feature.
Schedule, publish, and optimize user-generated content (UGC). Create Terms and Conditions to share with social influencers. Configure content usage and ownership rights within a centralized system.
Content Approval
This feature was mentioned in 170 Meltwater reviews.
Create automated influencer marketing program workflows to structure the creation, review, and approval of contributed work.
Campaign Analytics
Based on 199 Meltwater reviews.
Evaluate the performance of influencers and associated marketing campaigns. Rank influencers according to impact on key performance indicators (KPIs) such as revenue, brand mentions, and contributed work.
Reporting and Dashboards
This feature was mentioned in 200 Meltwater reviews.
Campaign performance can be monitored and visualized in dashboard that displays key success metrics in real time. Reports can be generated and distributed to relevant stakeholders.
Data Importing and Exporting Tools
As reported in 185 Meltwater reviews.
Import and export lists of influencers and brand advocates with detailed profiles and contact information.
Influencer Compensation
Based on 148 Meltwater reviews.
Provides features for compensating influencers for their work.
Social Commerce
As reported in 134 Meltwater reviews.
Supports social commerce capabilites such as shoppable content.
E-Commerce Integration
115 reviewers of Meltwater have provided feedback on this feature.
Integrates with e-commerce platforms, which can allow access to product catalogs, product samples, and sales tracking.
Generative AI (4)
AI Text Generation
As reported in 288 Meltwater reviews.
Allows users to generate text based on a text prompt.
AI Text Summarization
This feature was mentioned in 283 Meltwater reviews.
Condenses long documents or text into a brief summary.
AI Text Generation
As reported in 155 Meltwater reviews.
Allows users to generate text based on a text prompt.
AI Text Summarization
152 reviewers of Meltwater have provided feedback on this feature.
Condenses long documents or text into a brief summary.
AI Visibility & Tracking (2)
AI Mention Tracking
Allows the user to monitor where and how often their brand appears in AI-generated search results and conversational AI platforms.
AI Search Ranking Insights
Provides users with the ability to analyze how AI platforms rank and surface their brand in AI-generated search results.
Sentiment & Brand Analysis (2)
AI Sentiment Monitoring
Enables users to evaluate how AI-generated content portrays their brand, detecting potential biases or misinformation.
AI Hallucination Detection
Provides users with the ability to identify incorrect or misleading AI-generated brand mentions that could impact perception.
Competitive Benchmarking (2)
Industry AI Sentiment Benchmarking
Provides users with the ability to analyze sentiment trends for their brand versus industry peers in AI-generated content.
Competitor AI Presence Comparison
Allows users to compare how frequently their competitors are mentioned in AI-generated search results relative to their own brand.
AI Content Optimization (2)
Semantic Optimization for AI Models
Allows users to adapt their content to align with the way AI platforms interpret and categorize information.
AI-Driven Content Recommendations
Offers users insights on how to refine messaging and content structure to improve AI-driven discoverability.
Reporting & Alerts (2)
Real-Time AI Mention Alerts
Enables users to receive instant notifications when their brand is referenced in AI-generated responses.
AI Visibility Reporting
Provides users with detailed reports on AI-generated brand mentions, rankings, and sentiment analysis.
Agentic AI - Media Monitoring (4)
Autonomous Task Execution
This feature was mentioned in 83 Meltwater reviews.
Capability to perform complex tasks without constant human input
Cross-system Integration
81 reviewers of Meltwater have provided feedback on this feature.
Works across multiple software systems or databases
Adaptive Learning
As reported in 80 Meltwater reviews.
Improves performance based on feedback and experience
Natural Language Interaction
This feature was mentioned in 81 Meltwater reviews.
Engages in human-like conversation for task delegation
Agentic AI - Media and Influencer Targeting (5)
Autonomous Task Execution
This feature was mentioned in 20 Meltwater reviews.
Capability to perform complex tasks without constant human input
Cross-system Integration
Based on 19 Meltwater reviews.
Works across multiple software systems or databases
Adaptive Learning
This feature was mentioned in 19 Meltwater reviews.
Improves performance based on feedback and experience
Natural Language Interaction
19 reviewers of Meltwater have provided feedback on this feature.
Engages in human-like conversation for task delegation
Proactive Assistance
This feature was mentioned in 19 Meltwater reviews.
Anticipates needs and offers suggestions without prompting
Agentic AI - Social Media Management (3)
Autonomous Task Execution
This feature was mentioned in 24 Meltwater reviews.
Capability to perform complex tasks without constant human input
Multi-step Planning
24 reviewers of Meltwater have provided feedback on this feature.
Ability to break down and plan multi-step processes
Decision Making
23 reviewers of Meltwater have provided feedback on this feature.
Makes informed choices based on available data and objectives
Agentic AI - Influencer Marketing Platforms (2)
Cross-system Integration
Works across multiple software systems or databases
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Social Media Listening Tools (3)
Autonomous Task Execution
This feature was mentioned in 83 Meltwater reviews.
Capability to perform complex tasks without constant human input
Cross-system Integration
This feature was mentioned in 84 Meltwater reviews.
Works across multiple software systems or databases
Adaptive Learning
This feature was mentioned in 82 Meltwater reviews.
Improves performance based on feedback and experience
Technology Glossary Features
View definitions of the features and discover new technology terms.
Social engagement is the process of communicating and participating with members of an online community. Discover how brands can measure their social engagement and implement best practices for online success.
Audience analysis provides actionable consumer insights that help marketers execute smarter content and social strategies and reach the right set of people. Learn more about audience analysis, the associated benefits, and how it’s different from market research.
Content libraries are a huge digital asset in a company’s content creation process. Learn more about content libraries and how they benefit marketing strategies.





