[ Meltwater Reviews ](https://www.g2.com/products/meltwater/reviews) [ Meltwater Reviews ](https://www.g2.com/products/meltwater/reviews) # Meltwater Features ##### ## Social Management (7) Social Analytics Reports on the performance of social media posts and campaigns. Social Publishing Allows the creation, management, and scheduling of content to be shared across social media channels. Campaign Optimization Identifies trends in social media campaigns, such as optimal posting times, to improve performance. Social Engagement Centrally manages social media content and conversations across multiple social channels. Social Ads Provides features for managing and optimizing paid advertisements across social channels. Campaign Planning Allows for categorizing or grouping individual posts to streamline social media marketing campaigns. Hashtag Capabilites Monitor hashtags, their trends, and analytics across all social media platforms Show More ##### ## Reports & Dashboards (3) Report Customizability Allows user flexibility into manipulating and digging deeper into the data that is provided through the tool. Report Exporting Allows users to export reports from the product into an .xsl, .csv, or .pdf file. Scalability Allows marketer to add, track, and measure a multitude of social media accounts. Show More ##### ## Social Analytics (6) Competitor Analysis Gathers and compares social data from competitors to help keep tabs on competition and benchmark progess in the social sphere. Follower Analysis Analyzes and illustrates follower information such as demographics, location, interests, etc. Post Performance Tracks how much engagement (views, likes, favorites, retweets, comments, etc.) each piece of content receives to highlight which types of content resonate best with the target audience. Paid Campaign Tracking Tracks and measures the success of paid advertising initiatives run on social media sites. Hashtag Analytics Analyzes the performance of hashtags and identifies popular or trending hashtags. Sentiment Analysis Uses AI to accurately assess the sentiment of social media content based on keywords and phrases. Show More ##### ## Database (3) Media Database Provides tools to help identify and house media oppurtunties and potential influencers. Contact/Campaign Management Allows users to manage campaigns, as well and media opportunities and influencer information. Newsroom Provides a centralized hub for all media opportunities and current news regarding relevant influencers. Show More ##### ## Outreach (3) Media Distribution Gives visability into multiple media channels, allowing for optimal media exposure. PR Planner Helps the public relations process with planning tools to capatilize on media opportunities. Social Media Services Provides tools that help engage influencers and increase media contacts. Show More ##### ## Reporting (7) Monitoring Provides analysis on media and influencer contacts, as well as the effectiveness of each action. Response Desk Helps respond to media inquires through automation features. Impact Measurement Measures the full impact of campaigns, as well as each individual influencer and media opportunity. Keyword Targeting Enables users to search media channels for specific keywords, brand mentions, or topics Custom Feeds and Alerts Allows users to create custom feeds and/or receive real-time alerts for relevant media mentions Custom Reports Allows users to build custom reports that can be shared with clients and stakeholders Dashboards Provides dashboards for quick visualizations of relevant media coverage and analytics Show More ##### ## User Rights/Roles (2) Version Control Helps establish a permissions workflow, allowing and restricting access to different company materials. Team Collaboration Gives visability and allows team members to communicate effectively and collaboratively. Show More ##### ## Content & Collaboration (6) Content Calendar Enables users to visualize all scheduled social campaigns and content in a timeline or calendar. Content Library Allows users to upload and publish brand content from a shared library. Shared Inbox Collects all customer messages and inquiries from multiple social channels and delivers them to a unified inbox. Approval Workflows Automates the content approval process to ensure social posts are approved by managers or clients before publishing. Users and Permissions Allows administrators to assign permissions for different users or teams to access certain platform features. Content Creation Provides features for creating or editing social media assets. Show More ##### ## Media Channels (3) Broadcast Media Monitors broadcast media such as television and radio news Print Media Monitors print media such as newspapers and magazines Online Media Monitors online media such as blogs, websites, and social media Show More ##### ## Geographic Coverage (3) Local Media Monitors media channels at the local level National Media Monitors media channels at the national level International Media Monitors international news coverage Show More ##### ## Audiences (4) Audience Insights Delivers in-depth, actionable insights on audience demographics, interests, affinities, and behaviors Influencer Identification Helps users identify influencers or thought leaders within their target audience Buyer Personas Identifies or creates customer profiles and personas Segmentation Offers tools for building custom audience segments Show More ##### ## Data Analysis (4) Network Analysis Identifies and visualizes how audience segments relate to one another Dashboards Offers customizable dashboards and reports Visualizations Allows users to visualize and interact with data to gain deeper insights Advanced Filtering Allows users to drill down or slice and dice audience data with filters Show More ##### ## Administration (1) Data Exporting Allows users to export audience data into different formats Show More ##### ## Monitoring & Listening (6) Social Measurement Measure campaigns, brands, and products for quantitative metrics such as conversation volume, when conversations are happening, and your brand's share of voice. Influencer Identification Identifies who is talking about your brand along with their influence over social communities. Brand Monitoring Monitors social media channels for brand mentions and reports on the quality and quantity of conversations about a brand or product. Keyword Tracking Provides features for monitoring multiple keywords, topics, or hashtags, with the ability to increase the number of terms being tracked. Trend Analysis Identifies and analyzes trends in topics, hashtags, or audiences to help brands anticipate changes in consumer attitudes. Competitor Analysis Allows users to monitor conversations about competitors and measure performance against them. Show More ##### ## Data Management & Analysis (4) Sentiment Analysis Determines whether mentions of your brand are positive, negative or neutral. Social Reporting Access custom reports and dashboards to measure social activity and engagement opportunities. Allows users to export data and graphs into various formats. Alerts and Notifications Self-monitors important metrics and sends notifications to users in-app or through email, text message or otherwise. Advanced Data Filtering Provides advanced data filtering capabilities to help users drill down, sort, filter, aggregate, and group social listening data. Show More ##### ## Influencer Marketing (13) Influencer Recruitment Locate and recruit social influencers through a proprietary influencer marketplace or across social networks. Build digital profiles of relevant influencers with information about them and their audience. Influencer Scoring Utilize a proprietary algorithm to score influencers and asssess their authority within your target market. Audience Analysis Analyze the demographic and psychographic characteristics of influencers and their audience to understand their brand affinities and interests. Influencer Segmentation Segment influencers into groups based on their work on specific brand initiatives and campaigns. Activate individual segments and assign levels of ownership. Influencer Collaboration Engage and collaborate with influencers around influencer marketing marketing campaigns. Maintain records of past partnerships and communications. User-Generated Content (UGC) Management Schedule, publish, and optimize user-generated content (UGC). Create Terms and Conditions to share with social influencers. Configure content usage and ownership rights within a centralized system. Content Approval Create automated influencer marketing program workflows to structure the creation, review, and approval of contributed work. Campaign Analytics Evaluate the performance of influencers and associated marketing campaigns. Rank influencers according to impact on key performance indicators (KPIs) such as revenue, brand mentions, and contributed work. Reporting and Dashboards Campaign performance can be monitored and visualized in dashboard that displays key success metrics in real time. Reports can be generated and distributed to relevant stakeholders. Data Importing and Exporting Tools Import and export lists of influencers and brand advocates with detailed profiles and contact information. Influencer Compensation Provides features for compensating influencers for their work. Social Commerce Supports social commerce capabilites such as shoppable content. E-Commerce Integration Integrates with e-commerce platforms, which can allow access to product catalogs, product samples, and sales tracking. Show More ##### ## Generative AI (4) AI Text Generation Allows users to generate text based on a text prompt. AI Text Summarization Condenses long documents or text into a brief summary. AI Text Generation Allows users to generate text based on a text prompt. AI Text Summarization Condenses long documents or text into a brief summary. Show More ##### ## AI Visibility & Tracking (2) AI Mention Tracking Allows the user to monitor where and how often their brand appears in AI-generated search results and conversational AI platforms. AI Search Ranking Insights Provides users with the ability to analyze how AI platforms rank and surface their brand in AI-generated search results. Show More ##### ## Sentiment & Brand Analysis (2) AI Sentiment Monitoring Enables users to evaluate how AI-generated content portrays their brand, detecting potential biases or misinformation. AI Hallucination Detection Provides users with the ability to identify incorrect or misleading AI-generated brand mentions that could impact perception. Show More ##### ## Competitive Benchmarking (2) Industry AI Sentiment Benchmarking Provides users with the ability to analyze sentiment trends for their brand versus industry peers in AI-generated content. Competitor AI Presence Comparison Allows users to compare how frequently their competitors are mentioned in AI-generated search results relative to their own brand. Show More ##### ## AI Content Optimization (2) Semantic Optimization for AI Models Allows users to adapt their content to align with the way AI platforms interpret and categorize information. AI-Driven Content Recommendations Offers users insights on how to refine messaging and content structure to improve AI-driven discoverability. Show More ##### ## Reporting & Alerts (2) Real-Time AI Mention Alerts Enables users to receive instant notifications when their brand is referenced in AI-generated responses. AI Visibility Reporting Provides users with detailed reports on AI-generated brand mentions, rankings, and sentiment analysis. Show More ##### ## Agentic AI - Media Monitoring (4) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Natural Language Interaction Engages in human-like conversation for task delegation Show More ##### ## Agentic AI - Media and Influencer Targeting (5) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Natural Language Interaction Engages in human-like conversation for task delegation Proactive Assistance Anticipates needs and offers suggestions without prompting Show More ##### ## Agentic AI - Social Media Management (3) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - Influencer Marketing Platforms (2) Cross-system Integration Works across multiple software systems or databases Proactive Assistance Anticipates needs and offers suggestions without prompting Show More ##### ## Agentic AI - Social Media Listening Tools (3) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Show More ## Top-Rated Alternatives [ ![Semrush](https://images.g2crowd.com/uploads/product/hd_favicon/e6c872117633137a9a91ffa14ee3ce41/semrush%282%29.svg "Semrush") Semrush 4.4/5 (3,870) ](https://www.g2.com/products/semrush/reviews) [ ![CisionOne](https://images.g2crowd.com/uploads/product/hd_favicon/b4ca5ad21171e3bb86489ac76b227c9b/cisionone.svg "CisionOne") CisionOne 3.9/5 (1,296) ](https://www.g2.com/products/cisionone/reviews) [ ![Muck Rack](https://images.g2crowd.com/uploads/product/hd_favicon/d8da081f32df98b70340b5607b684c17/muck-rack.svg "Muck Rack") Muck Rack 4.5/5 (446) ](https://www.g2.com/products/muck-rack/reviews) [ View All Alternatives ](https://www.g2.com/products/meltwater/competitors/alternatives) ## Technology Glossary Features View full feature definition View definitions of the features and discover new technology terms. [View Glossary](/glossary) [Social Engagement](/glossary/social-engagement) Social engagement is the level of interaction people or brands have with online communities, helping build relationships, trust, and audience loyalty. [Content Libraries](/glossary/content-libraries-definition) Content libraries are a huge digital asset in a company’s content creation process. Learn more about content libraries and how they benefit marketing strategies. [Audience Analysis](/glossary/audience-analysis-definition) Audience analysis provides actionable consumer insights that help marketers execute smarter content and social strategies and reach the right set of people. Learn more about audience analysis, the associated benefits, and how it’s different from market research. 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