# How do I make Meltwater work for our organization?

I feel like I keep trying things in the Meltwater platform and am getting little return for all of the work that I put in. Our account manager has been helpful with training, but I feel like we still lack recommendations on how how we can make Meltwater work for us and our industry.

##### Post Metadata
- Posted at: over 6 years ago
- Author title: Brand and Content Strategist
- Net upvotes: 1


## Comments
### Comment 1

It takes a while to learn the system and feel like you can take full advantage of the benefits Meltwater offers.  But hang in there...it's worth it.  Don't hesitate to use your account manager as often as you need it.  They are very willing to hold your hand every step of the way.  Also, it's most helpful if you are doing a project when you're getting the training so that you can immediately apply what you've just learned. I didn't do that at first, and then would forget what they told me by the time I needed the information. 

If you can be more specific about "what you keep trying", perhaps I can  be more specific with my answer.  

##### Comment Metadata
- Posted at: over 6 years ago
- Author title: Founder & Principal at Darnauer Group Communications
- Net upvotes: 1


### Comment 2

I find it helpful to make customized reporter/influencer lists (based on geography, issue, etc). Makes it easy to do rapid-response outreach.

##### Comment Metadata
- Posted at: over 6 years ago
- Author title: Vice President, Communications at American Rivers
- Net upvotes: 1


### Comment 3

Post press releases that compliment your company.  Post these releases to your social media, your website and share internally.  Utilize the releases to farm for earned media coverage.  The Meltwater program has a great media database to help share-out your message.  Good luck, ed!

##### Comment Metadata
- Posted at: almost 5 years ago
- Author title: Director of Marketing and Communication




## Related Product
[Meltwater](https://www.g2.com/products/meltwater/reviews)

## Related Category
[Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools)

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