Intuit Mailchimp Email Marketing Reviews & Product Details

The segmentation features are excellent. I have been using this tool for over a year, and segmenting leads has always been straightforward. The built-in email builder is also very intuitive and easy to use, offering most of the features I need. I was able to create some great product update emails on my own, without needing any assistance from the marketing team. Review collected by and hosted on G2.com.

I have found tracking and interpreting the metrics to be somewhat challenging. While the open and click rates consistently appear strong and even exceed industry benchmarks, the number of page visits resulting from those clicks is always less than half. This discrepancy makes me question the accuracy of the reported metrics and whether they can truly be trusted. My concerns are based on my experience running at least 50 campaigns over the past nine months, reaching audiences of around 30,000 to 40,000 people. Review collected by and hosted on G2.com.

Mailchimp makes it easy to create and send professional emails with its intuitive editor and ready templates. Setting up automation for welcome and cart emails is quick, and the dashboard clearly tracks campaign results. The WordPress integration works smoothly, and I use it to send newsletters and free resources. It helps me maintain consistent communication with my audience and grow my email list. Overall, it’s a reliable tool for managing all my email marketing needs. Review collected by and hosted on G2.com.

The pricing scales too fast once your contact list grows, which makes it less affordable for small teams. Some advanced automation features are locked behind higher plans. I’ve also noticed that the interface feels cluttered after recent updates, and it takes extra clicks to find basic options. Review collected by and hosted on G2.com.

Mailchimp is my go-to for email marketing, and it’s a game-changer. Its user-friendly drag-and-drop editor makes creating campaigns a breeze, even for non-techies like me. The dashboard is intuitive, guiding you effortlessly. It’s feature-rich, with automation, segmentation, and solid analytics that make targeting and tracking simple. The template designs are a highlight—tons of modern, customizable, mobile-ready options that ensure professional emails fast. Mailchimp makes email marketing feel seamless and stress-free. Five stars! Review collected by and hosted on G2.com.

Honestly, I can't think of any because I haven't experienced any roadblocks with it as of yet pertaining to my business needs. Review collected by and hosted on G2.com.

Mailchimp is a really easy to use e-mail marketing platform that has an really good deliverability rate for my campaigns. I use this tool for three different things:

1. Individual campaigns

2. Automated flows

3. Transactional mailing for e-commerce

Individual campaigns are easy to set up and to create an stunning email with the drag and drop feature that is getting better over time. Adding images, links videos is one of the features I love the most.

The automated flows are also amazing, the UI is clean and simple to use and all the features that you can use are a lot, so it's going to take you some time to know every one of them.

Transactional mailing for e-commerce is really easy to set up, you just need to have a really good IT department to create HTML 5 Templates for your mailing. Review collected by and hosted on G2.com.

Sometimes depending on your device and internet connection it may turn a little bit slow. Also there are some aspects of UI that I think they can improve to give a cleaner view Review collected by and hosted on G2.com.

I like that Mailchimp integrates with BEEPro, which I use frequently to manage our email design system. The new Mailchimp builder is much improved — it makes it easy to create scalable, on-brand templates that the rest of my (mostly non-designer) marketing team can use with confidence. We send multiple newsletters each month, and Mailchimp’s integration capabilities make it simple to connect with other tools in our marketing stack. The overall brand experience is strong, and their help articles and resources are plentiful, which is useful when we need quick answers. Review collected by and hosted on G2.com.

While the new builder is a big step forward, it still has some limitations when it comes to fine-tuning components for desktop vs. mobile layouts. Some areas of the UI aren’t very intuitive, and changes to the interface happen frequently without clear in-product notifications or guidance on where to find moved features. That said, Mailchimp continues to meet our needs overall, and the improvements they’ve made show they are actively working on making the platform better. Review collected by and hosted on G2.com.

I love using Intuit Mailchimp Email Marketing for designing email templates and handling email marketing tasks, both for myself and my clients. It's very effective in solving my email marketing issues, being extremely easy to use, which encourages me to continue using it. The feature that stands out for me the most is the ability to design email templates and newsletters effectively. Additionally, the introduction of AI and many updated features, such as improvements in the template design sections, makes the software friendlier and easier to use. I find most features within the platform are very user-friendly, earning it a perfect ten in my book. Review collected by and hosted on G2.com.

I find the current AI features in Intuit Mailchimp Email Marketing to be insufficient and am looking for more advanced versions to enhance the tool's proficiency and ease of use. Review collected by and hosted on G2.com.

What really stands out to me about Mailchimp is how effortlessly it integrates with e-commerce platforms such as Shopify and WooCommerce, as well as the straightforwardness of its reporting. Linking my store to Mailchimp only takes a few minutes, and after setup, I receive reports that are both clear and easy to interpret regarding the financial results of my campaigns. These reports go beyond tracking clicks—they show the actual revenue generated from my email marketing efforts. Having this level of insight into the return on investment from email campaigns is crucial for me when it comes to justifying my marketing expenses. Review collected by and hosted on G2.com.

The primary difficulty we encounter is the restriction in building advanced testing features and bringing in data from sources outside Mailchimp’s own ecosystem. While Mailchimp does offer a wide range of integrations, I find that running complex A/B/n tests—especially those involving branching logic based on customer demographics—or integrating data from external loyalty programs can be challenging due to the platform’s rigidity. Additionally, the API for advanced customer data management is not as open or adaptable as what I have seen in other enterprise-level solutions. Review collected by and hosted on G2.com.

What keeps me using Mailchimp today is its ability to provide clear insights into engagement and audience qualification, particularly through psychographic segmentation. The platform does more than just show me who opened an email—it also assigns a predictive value to each contact. This feature enables me to move past basic transactional segmentation, such as whether someone made a purchase, and instead concentrate on understanding customer intent and interest. By leveraging this qualification, I can create high-value segments that receive exclusive content, which helps me optimize both my time and budget by targeting the most receptive subscribers. Review collected by and hosted on G2.com.

The primary difficulty we encounter is the lack of flexibility in cross-channel tracking and the restrictive nature of the pricing model. While Mailchimp has broadened its offerings to include social media and landing pages, tracking the customer journey becomes significantly less effective once users move beyond the Mailchimp platform or my website. Additionally, the costs can quickly escalate as your needs grow, particularly if you require advanced testing and automation features. This often forces users to upgrade to a higher-priced tier, which can feel excessive compared to the value of the additional features. Review collected by and hosted on G2.com.

What really stands out to me about Mailchimp, aside from its basic automation features, is the engagement scoring and list hygiene management tool. The platform automatically assigns a rating to subscribers, from 1 to 5 stars, depending on how much they interact—whether that's opening emails, clicking links, or making purchases. This feature makes it easy for us to spot inactive or 'cold' contacts who could be negatively affecting our deliverability rates. We take advantage of this by running re-engagement campaigns, or, when needed, archiving those contacts. This way, we make sure we're only paying for an audience that genuinely wants to receive our messages. Review collected by and hosted on G2.com.

The primary challenge we encounter is the restriction on creating advanced testing, such as A/B/n testing, for intricate automation flows. Although Mailchimp enables testing of various subject lines or content within individual emails, it offers less flexibility when it comes to branch testing or experimenting with entire sequences in Customer Journeys compared to dedicated automation platforms. This limitation can hinder the long-term optimization of journeys. Additionally, the tag and group system, while useful, can become quite confusing for highly complex segmentation unless managed with careful discipline. Review collected by and hosted on G2.com.

What makes Mailchimp stand out for me is that it's the perfect platform for setting up brand standards and growing from the ground up. For my design team, being able to save and reuse email templates with our precise brand colors, fonts, and logos is essential. This feature guarantees consistent branding in all our communications, which is crucial for maintaining a professional image. Additionally, their freemium plan let me get started without any upfront cost and provided enough tools to experiment with and validate my email marketing strategies before deciding to invest in a monthly subscription. Review collected by and hosted on G2.com.

One of the biggest challenges we encounter is handling the migration and consolidation of audiences that include legacy data. If your customer database is disorganized or you are transitioning from an older CRM system, Mailchimp tends to be inflexible and sluggish when it comes to cleaning up data. Its segmentation relies heavily on tags and groups, which demands significant manual effort and consistency to work well. For organizations with millions of contacts or particularly complex data structures, this initial phase of data hygiene can be very time-consuming and may reveal the limitations of Mailchimp’s CRM capabilities. Review collected by and hosted on G2.com.