Best Personalization Software

How Many Personalization Software Products Does G2 Track?

Total Products under this Category: 241

Category Stats (Aug 2026)

  • Average Rating: 4.51/5 (↑0.01 vs Jul 2026) The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Personyze (+0.87%) - Among all products in this category, Personyze recorded the largest rating increase compared to last month

Last updated: August 04, 2026

How Does G2 Rank Personalization Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 37,700+ Authentic Reviews
  • 241+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Personalization Software

G2 Grid® for Personalization Software plotting products by satisfaction and market presence

Highlighted products: Insider One, Braze, Klaviyo, Customer.io, Dotdigital, Iterable, Agentforce Marketing (formerly Salesforce Marketing Cloud), and Bloomreach.

Underlying data: [Grid® JSON](https://www.g2.com/categories/personalization/grids.json?focus%5B%5D=insider-one&focus%5B%5D=braze&focus%5B%5D=klaviyo&focus%5B%5D=customer-io&focus%5B%5D=dotdigital&focus%5B%5D=iterable&focus%5B%5D=agentforce-marketing-formerly-salesforce-marketing-cloud&focus%5B%5D=bloomreach-bloomreach)

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Insider One

Insider One is a software designed to unify marketing and customer engagement capabilities into a single platform powered by AI and an integrated Customer Data Platform (CDP). The software provides data unification, personalization, and cross-channel journey orchestration by leveraging AI alongside natively supported channels including WhatsApp, SMS, Email, Web, App, and Site Search. It automates multi-channel customer journeys and reduces the complexity of managing disparate marketing tools. Insider One addresses the challenge of fragmented customer engagement by consolidating AI-driven decisioning, customer data management, and personalization into one platform trusted by 2,000+ brands including Samsung, L'Oréal, and Toyota. The software supports use cases across fifteen industries and more than 30 countries, with recognition as a leader in CDP, Personalization Engines, Mobile Marketing, and Customer Journey Analytics.

Average Rating: 4.8/5.0

Total Reviews: 1,398

How Do G2 Users Rate Insider One?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 9.3/10)
  • Ease of Admin: 9.1/10 (Category avg: 8.8/10)
  • Ease of Use: 9.4/10 (Category avg: 8.8/10)
  • Quality of Support: 9.6/10 (Category avg: 9.2/10)

Who Is the Company Behind Insider One?

  • Seller: Insider One
  • Company Website:
  • Year Founded: 2012
  • HQ Location: Global
  • Twitter: @insiderone
    1 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1,530 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Digital Marketing Specialist, Marketing Manager
  • Top Industries: Retail, Apparel & Fashion
  • Company Size: 46% Medium, 28% Small

What Do G2 Reviewers Say About Insider One?

AI-generated summary from verified user reviews

Pros
  • Users find Insider One's ease of use beneficial, allowing for quick campaign edits and improved customer engagement.
  • Users highlight the enhanced customer engagement strategies of Insider One, facilitating personalized and timely interactions across channels.
  • Users value the personalization features of Insider One, enhancing customer engagement and driving conversions effectively.
  • Users value the high engagement capabilities of Insider One through personalized messaging and timely product recommendations.
  • Users praise the proactive support from Insider's Customer Success team, enhancing their experience and providing strategic insights.
Cons
  • Users find the learning curve steep due to numerous features, making initial setup and optimization challenging.
  • Users face a difficult learning experience due to the complex setup and steep learning curve of Insider One.
  • Users find the time-consuming setup process for campaigns and surveys to be a significant drawback.
  • Users face a high learning curve with Insider One, needing time to familiarize themselves with its features.
  • Users report that integration issues with Insider One require significant time, resources, and technical expertise to resolve.

What Are Recent G2 Reviews of Insider One?

What Are G2 Users Discussing About Insider One?

Braze

Braze is a software designed to power customer engagement through composable intelligence and AI-driven personalization at every touchpoint. The software provides cross-channel messaging, journey orchestration, and AI-powered decisioning by leveraging BrazeAI, which activates agents, models, and features across the entire platform. It automates 1:1 personalized customer interactions and reduces the manual effort required to deliver timely, relevant experiences at scale. Braze addresses the challenge of disconnected customer communications by enabling brands to turn customer actions into autonomous, personalized interactions across every channel. The software supports use cases ranging from lifecycle marketing to conversion optimization, and is recognized as a Leader in marketing technology by industry analysts.

Average Rating: 4.5/5.0

Total Reviews: 1,665

How Do G2 Users Rate Braze?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 9.3/10)
  • Ease of Admin: 8.5/10 (Category avg: 8.8/10)
  • Ease of Use: 8.3/10 (Category avg: 8.8/10)
  • Quality of Support: 8.5/10 (Category avg: 9.2/10)

Who Is the Company Behind Braze?

  • Seller: Braze
  • Company Website:
  • Year Founded: 2011
  • HQ Location: New York
  • Twitter: @Braze
    16,323 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    2,297 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CRM Manager, CRM Specialist
  • Top Industries: Financial Services, Marketing and Advertising
  • Company Size: 54% Medium, 27% Large

What Do G2 Reviewers Say About Braze?

AI-generated summary from verified user reviews

Pros
  • Users appreciate Braze for its user-friendly and intuitive design, making it easy to learn and scalable to needs.
  • Users find Braze's intuitive interface facilitates easy learning and effective implementation of personalized messaging campaigns.
  • Users appreciate the effortless automation capabilities of Braze, enabling seamless multichannel messaging campaigns and personalization.
  • Users praise Braze for its responsive customer support, making the implementation and usage experience seamless and enjoyable.
  • Users appreciate the user-friendly multitasking capabilities of Braze, enabling stable, effective communication across diverse channels.
Cons
  • Users find the learning curve steep, requiring time and support to fully grasp Braze's platform and features.
  • Users feel the lack of missing features hampers their experience, particularly in customization and reporting capabilities.
  • Users find Braze can feel overly complex for simple surveys and its pricing lacks transparency, complicating usage.
  • Users feel the limited features of Braze hinder effective analytics and feedback collection, impacting usability for simple tasks.
  • Users face a steep learning curve with Braze, making initial onboarding and feature mastery challenging.

What Are Recent G2 Reviews of Braze?

Klaviyo

Klaviyo is a software designed to help B2C businesses grow by integrating marketing, analytics, and customer service into one unified solution. The software provides email marketing, SMS, RCS, push, WhatsApp, reviews, forms, and ad orchestration by leveraging unified customer data and built-in AI to optimize messages, segments, timing, and creative. It automates personalized, trigger-based customer journeys and reduces the need for extra tools or complex setup. Klaviyo addresses the challenge of fragmented marketing data by capturing every click, purchase, and conversation into a unified customer profile that powers smarter campaign decisions. The software supports omnichannel experiences for more than 170,000 businesses, with integrations across 400+ tools and analytics capabilities including RFM analysis, funnel reporting, and catalog insights.

Average Rating: 4.6/5.0

Total Reviews: 1,314

How Do G2 Users Rate Klaviyo?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 9.3/10)
  • Ease of Admin: 8.9/10 (Category avg: 8.8/10)
  • Ease of Use: 8.6/10 (Category avg: 8.8/10)
  • Quality of Support: 8.4/10 (Category avg: 9.2/10)

Who Is the Company Behind Klaviyo?

  • Seller: Klaviyo
  • Company Website:
  • Year Founded: 2012
  • HQ Location: Boston, Massachusetts
  • Twitter: @klaviyo
    22,042 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    2,983 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Owner, CEO
  • Top Industries: Retail, Marketing and Advertising
  • Company Size: 81% Small, 16% Medium

What Do G2 Reviewers Say About Klaviyo?

AI-generated summary from verified user reviews

Pros
  • Users enjoy the ease of use of Klaviyo, finding it intuitive for managing campaigns and training others.
  • Users love the powerful automation of Klaviyo, enabling easy, effective, and tailored email marketing campaigns.
  • Users value the powerful automation of Klaviyo, enabling tailored campaigns that enhance engagement and boost revenue.
  • Users love the scheduling and seamless integrations of Klaviyo, enhancing campaign management across various platforms.
  • Users love the easy integration of Klaviyo, enhancing personalized campaigns and connecting effectively with customers.
Cons
  • Users find Klaviyo to be expensive with limited support, which can be overwhelming for beginners.
  • Users find the learning curve steep in Klaviyo, especially newcomers who struggle with its non-intuitive features.
  • Users express concerns about missing features in Klaviyo, including limited channel options and slow customer support.
  • Users find the limited features of Klaviyo hinder their experience, lacking depth and versatility for brand management.
  • Users experience poor customer support, with limited access and slow response times, especially on the free plan.

What Are Recent G2 Reviews of Klaviyo?

What Are G2 Users Discussing About Klaviyo?

Customer.io

Customer.io is a software designed to help tech-savvy organizations create personalized customer journeys that engage, convert, and scale. The software provides multi-channel messaging across email, in-app, push, SMS, and webhooks by leveraging first-party data and a suite of integrated products including Journeys, Data Pipelines, and Parcel. It automates trigger-based messaging workflows and reduces the complexity of coordinating communication across multiple channels from separate tools. Customer.io addresses the challenge of disconnected customer data and messaging by unifying automation, a customer data platform, and an email code editor into one cohesive platform. The software supports more than 7,500 brands with scalable messaging automation and has been recognized as a G2 Best Software award winner in the Marketing and Digital Advertising Products category.

Average Rating: 4.4/5.0

Total Reviews: 880

How Do G2 Users Rate Customer.io?

  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 9.3/10)
  • Ease of Admin: 8.6/10 (Category avg: 8.8/10)
  • Ease of Use: 8.3/10 (Category avg: 8.8/10)
  • Quality of Support: 8.6/10 (Category avg: 9.2/10)

Who Is the Company Behind Customer.io?

  • Seller: Customer.io
  • Company Website:
  • Year Founded: 2012
  • HQ Location: Portland, OR
  • Twitter: @CustomerIO
    4,948 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    574 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO, Product Manager
  • Top Industries: Computer Software, Financial Services
  • Company Size: 54% Small, 36% Medium

What Do G2 Reviewers Say About Customer.io?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Customer.io, highlighting its seamless functionality and intuitive interface.
  • Users appreciate the flexibility and control Customer.io offers for managing transactional emails and automations.
  • Users value the versatile features of Customer.io, enjoying seamless email management and powerful content editing tools.
  • Users value the helpful support from Customer.io, enhancing their email marketing journey with ease and efficiency.
  • Users commend the helpful customer support of Customer.io, enhancing their experience with seamless integration and documentation.
Cons
  • Users face a challenging learning curve with Customer.io, often requiring trial and error for effective use.
  • Users are frustrated by the missing features, particularly lacking advanced reporting tools and flexible segmentation options.
  • Users are frustrated by limited features in Customer.io, hindering workflow efficiency and complicating campaign management.
  • Users find the platform not intuitive, struggling with a steep learning curve and dated UI elements.
  • Users express a desire for more flexibility in organizing campaigns, which limits efficiency and complicates workflows.

What Are Recent G2 Reviews of Customer.io?

What Are G2 Users Discussing About Customer.io?

Dotdigital

Dotdigital is a software designed to help marketing teams create connected, personalized customer experiences across every channel through marketing automation and data management. The software provides campaign building, audience segmentation, and journey automation across email, SMS, web, WhatsApp, and social by leveraging AI to predict intent, personalize messages, and improve performance. It automates multi-channel customer journeys and reduces reliance on disconnected tools by creating a single customer view through integrations with Shopify, Magento, and CRM platforms. Dotdigital addresses the challenge of fragmented marketing data and siloed channels by unifying customer data and enabling adaptive journeys for B2B, B2C, and non-profit audiences. The software supports more than 4,000 brands worldwide and holds ISO14001, ISO 27701, and ISO 27001 certifications, making it a reliable choice for teams prioritizing data privacy and sustainability.

Average Rating: 4.4/5.0

Total Reviews: 1,205

How Do G2 Users Rate Dotdigital?

  • Has the product been a good partner in doing business?: 8.6/10 (Category avg: 9.3/10)
  • Ease of Admin: 8.4/10 (Category avg: 8.8/10)
  • Ease of Use: 8.7/10 (Category avg: 8.8/10)
  • Quality of Support: 8.9/10 (Category avg: 9.2/10)

Who Is the Company Behind Dotdigital?

  • Seller: Dotdigital
  • Company Website:
  • Year Founded: 1999
  • HQ Location: London Bridge, London
  • Twitter: @dotdigital
    15,898 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    476 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager, Marketing Executive
  • Top Industries: Retail, Marketing and Advertising
  • Company Size: 46% Medium, 40% Small

What Do G2 Reviewers Say About Dotdigital?

AI-generated summary from verified user reviews

Pros
  • Users find Dotdigital's ease of use exceptional, simplifying campaign creation and database management for all teams.
  • Users commend Dotdigital's exceptional customer support, highlighting its responsiveness and helpfulness in resolving issues quickly.
  • Users value the comprehensive features of Dotdigital, enhancing their marketing strategies and audience segmentation effectively.
  • Users value the user-friendly interface and excellent support of Dotdigital, enhancing their email marketing experience significantly.
  • Users find Dotdigital's easy setup process seamless, aided by excellent onboarding and supportive customer assistance.
Cons
  • Users note several missing features in Dotdigital, including copy-pasting sections and advanced segmentation options.
  • Users find the learning curve steep due to initial complexities in setup and feature navigation.
  • Users find Dotdigital's limited features insufficient for advanced email journeys and reporting, hindering optimal functionality.
  • Users note limitations in reporting and onboarding, finding integration and template options initially overwhelming and lacking.
  • Users find Dotdigital has limited options for advanced segmentation and lacks flexibility for larger scale email efforts.

What Are Recent G2 Reviews of Dotdigital?

What Are G2 Users Discussing About Dotdigital?

Iterable

Iterable is a software designed to power AI-driven customer engagement at enterprise scale across every channel. The software provides intelligent personalization, cross-channel journey orchestration, and campaign governance by leveraging AI to transform customer data into actionable, measurable experiences. It automates multi-channel engagement workflows and reduces the operational friction that slows enterprise marketing teams. Iterable addresses the challenge of balancing speed and control at scale by giving teams the flexibility to optimize performance while maintaining governance guardrails. The software supports global brands including Priceline, Fabletics, Blockchain, and Box, driving measurable growth through continuous performance optimization.

Average Rating: 4.4/5.0

Total Reviews: 814

How Do G2 Users Rate Iterable?

  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 9.3/10)
  • Ease of Admin: 8.4/10 (Category avg: 8.8/10)
  • Ease of Use: 8.4/10 (Category avg: 8.8/10)
  • Quality of Support: 8.8/10 (Category avg: 9.2/10)

Who Is the Company Behind Iterable?

  • Seller: Iterable
  • Company Website:
  • Year Founded: 2013
  • HQ Location: San Francisco, CA
  • Twitter: @Iterable
    2,603 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    873 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Email Marketing Manager, Lifecycle Marketing Manager
  • Top Industries: Marketing and Advertising, Health, Wellness and Fitness
  • Company Size: 54% Medium, 26% Small

What Do G2 Reviewers Say About Iterable?

AI-generated summary from verified user reviews

Pros
  • Users commend the ease of use of Iterable, particularly appreciating the seamless onboarding and support from the team.
  • Users appreciate the intuitive design of Iterable, making campaign management and learning the platform effortless.
  • Users appreciate the helpful and knowledgeable customer support of Iterable, facilitating a smooth onboarding experience.
  • Users find Iterable's exceptional support and onboarding experience invaluable for maximizing their marketing efficiency and effectiveness.
  • Users value the ease of automation in Iterable, enhancing their marketing efficiency and customer engagement effortlessly.
Cons
  • Users express frustration over missing features in Iterable, including NHI filters and HTML template export options.
  • Users find the learning curve for Iterable steep, especially regarding advanced segmentation and journey initiation.
  • Users find Iterable's limited features hinder usability and require workarounds for better campaign management.
  • Users find Iterable's interface not intuitive, leading to frustration and a steep learning curve for new users.
  • Users are frustrated by the limited customization in Iterable, impacting flexibility in dynamic fields and reporting.

What Are Recent G2 Reviews of Iterable?

What Are G2 Users Discussing About Iterable?

Bloomreach

Bloomreach is a software designed to personalize the entire customer experience through autonomous search, conversational shopping, and agentic marketing automation. The software provides personalized marketing campaigns, enhanced product discovery, headless content management, and AI-driven customer service by leveraging Loomi, its proprietary AI for ecommerce, to enable rapid data processing and analysis. It automates cross-channel customer journeys and reduces reliance on third-party solutions by consolidating engagement, discovery, and content capabilities into one platform. Bloomreach addresses the challenge of disconnected commerce experiences by delivering a cohesive, omnichannel personalization strategy for businesses across retail, financial services, hospitality, and gaming. The software supports 1,400+ brands including American Eagle, Sonepar, and Pandora, with capabilities spanning social ad retargeting, omnichannel support, and AI-powered optimization.

Average Rating: 4.6/5.0

Total Reviews: 767

How Do G2 Users Rate Bloomreach?

  • Has the product been a good partner in doing business?: 9.1/10 (Category avg: 9.3/10)
  • Ease of Admin: 8.4/10 (Category avg: 8.8/10)
  • Ease of Use: 8.3/10 (Category avg: 8.8/10)
  • Quality of Support: 9.2/10 (Category avg: 9.2/10)

Who Is the Company Behind Bloomreach?

  • Seller: Bloomreach
  • Company Website:
  • Year Founded: 2009
  • HQ Location: Mountain View, CA
  • Twitter: @bloomreach_tm
    10,400 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1,140 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CRM Manager, Marketing Manager
  • Top Industries: Retail, Marketing and Advertising
  • Company Size: 49% Medium, 28% Small

What Do G2 Reviewers Say About Bloomreach?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of Bloomreach, enabling seamless access to insights and effective marketing orchestration.
  • Users appreciate the intuitive ease of use and powerful insights provided by Bloomreach’s reporting tools.
  • Users appreciate the intuitive segmentation and targeting capabilities of Bloomreach, enhancing their customer engagement significantly.
  • Users highly praise the outstanding customer support from Bloomreach, noting their responsiveness and helpfulness in every issue.
  • Users find Bloomreach to have a highly intuitive interface, making it easy for teams to utilize effectively.
Cons
  • Users find the steep learning curve of Bloomreach frustrating, impacting efficiency and overall user-friendliness.
  • Users find limited features in Bloomreach, particularly with searchable fields and email design options affecting overall capability.
  • Users face missing features in Bloomreach, affecting searchable fields and report data downloads, necessitating workarounds.
  • Users experience a challenging learning curve with Bloomreach, requiring time and support to navigate its complexity.
  • Users find the difficult learning curve of Bloomreach challenging, requiring time and proper onboarding for effective use.

What Are Recent G2 Reviews of Bloomreach?

What Are G2 Users Discussing About Bloomreach?

Agentforce Marketing (formerly Salesforce Marketing Cloud)

Agentforce Marketing is Salesforce’s marketing solution for the Agentic Enterprise. AI agents help marketers plan, create, optimize, and orchestrate adaptive customer experiences across every channel and interaction. Built on the world’s #1 CDP, Agentforce Marketing connects data, AI, automation, and engagement into one deeply unified platform for B2B and B2C marketing. Agentforce Marketing is part of Marketing Cloud. It’s the next evolution of marketing orchestration where humans and AI agents work together to grow customer relationships and revenue.

Average Rating: 4.0/5.0

Total Reviews: 4,385

How Do G2 Users Rate Agentforce Marketing (formerly Salesforce Marketing Cloud)?

  • Has the product been a good partner in doing business?: 8.0/10 (Category avg: 9.3/10)
  • Ease of Admin: 7.8/10 (Category avg: 8.8/10)
  • Ease of Use: 7.6/10 (Category avg: 8.8/10)
  • Quality of Support: 7.7/10 (Category avg: 9.2/10)

Who Is the Company Behind Agentforce Marketing (formerly Salesforce Marketing Cloud)?

  • Seller: Salesforce
  • Company Website:
  • Year Founded: 1999
  • HQ Location: San Francisco, CA
  • Twitter: @salesforce
    579,511 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    83,223 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager, Marketing Coordinator
  • Top Industries: Computer Software, Marketing and Advertising
  • Company Size: 47% Medium, 28% Small

What Do G2 Reviewers Say About Agentforce Marketing (formerly Salesforce Marketing Cloud)?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Agentforce Marketing, enabling streamlined automation and flexible email personalization effortlessly.
  • Users appreciate the robust automation capabilities of Agentforce Marketing, enhancing multi-channel customer engagement seamlessly.
  • Users highlight the seamless integrations with various messaging channels, enhancing mobile engagement and user experience.
  • Users admire the powerful automation and customization tools in Agentforce Marketing, enhancing personalized email marketing campaigns.
  • Users value the powerful features and user-friendly design of Agentforce Marketing for managing sales and customer data.
Cons
  • Users find the learning curve steep, needing more time and effort to effectively use Agentforce Marketing.
  • Users face a steep learning curve with Agentforce Marketing, necessitating significant time and effort to master.
  • Users find the complexity of Agentforce Marketing challenging, especially for those without prior technical experience.
  • Users find the product expensive, especially compared to cheaper alternatives available in the market.
  • Users find the complex usage of Agentforce Marketing challenging, especially with setup, navigation, and required SQL knowledge.

What Are Recent G2 Reviews of Agentforce Marketing (formerly Salesforce Marketing Cloud)?

What Are G2 Users Discussing About Agentforce Marketing (formerly Salesforce Marketing Cloud)?

WebEngage

WebEngage is a software designed to simplify customer engagement and retention for businesses across digital channels through a full-stack Retention OS. The software provides real-time customer data unification, multi-channel journey automation, targeted campaign execution, and 1:1 personalization by leveraging AI-driven predictive models, dynamic micro-segmentation, and an intuitive drag-and-drop workflow builder. It automates personalized campaigns triggered by customer actions and predefined business events, and reduces the effort required to coordinate engagement across email, SMS, push notifications, and more. WebEngage addresses the challenge of customer churn and disjointed engagement by giving businesses a unified view of customer behavior and tools to intervene at the right moment with the right message. The software supports 800+ brands globally and is compatible with a wide range of ESP and MSP integrations, with offices spanning India, the Middle East and Africa, Southeast Asia, and South America.

Average Rating: 4.5/5.0

Total Reviews: 756

How Do G2 Users Rate WebEngage?

  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 9.3/10)
  • Ease of Admin: 8.7/10 (Category avg: 8.8/10)
  • Ease of Use: 8.8/10 (Category avg: 8.8/10)
  • Quality of Support: 8.6/10 (Category avg: 9.2/10)

Who Is the Company Behind WebEngage?

  • Seller: WebEngage
  • Company Website:
  • Year Founded: 2011
  • HQ Location: Mumbai
  • Twitter: @webengage
    5,055 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    367 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Product Manager, Digital Marketing Manager
  • Top Industries: Financial Services, Education Management
  • Company Size: 55% Medium, 27% Small

What Do G2 Reviewers Say About WebEngage?

AI-generated summary from verified user reviews

Pros
  • Users find WebEngage's interface easy to use, enhancing engagement and streamlining their marketing automation processes.
  • Users value the powerful analytics and segmentation features of WebEngage, enhancing campaign effectiveness and user insights.
  • Users commend the intuitive journey designer of WebEngage, streamlining complex marketing workflows effortlessly.
  • Users value the helpful support from WebEngage, enhancing their marketing automation experience and user engagement.
  • Users value the user-friendly features of WebEngage, enhancing accessibility and improving engagement through intuitive tools.
Cons
  • Users find the learning curve steep, making it challenging to fully utilize WebEngage's features effectively.
  • Users experience slow performance with loading segments and dashboard responsiveness, which can be quite inconvenient.
  • Users find the time-consuming loading times for segments and setups to be quite frustrating and inconvenient.
  • Users find missing features frustrating, with slow enhancements and inaccessible options behind paywalls affecting their experience.
  • Users experience a steep learning curve, finding the interface and setup complex for new users to navigate.

What Are Recent G2 Reviews of WebEngage?

Brevo Marketing Platform

Brevo Marketing Platform (formerly Sendinblue) is a software designed to help growing businesses scale faster through an affordable, all-in-one marketing and CRM stack. The software provides multi-channel campaign management across email, WhatsApp, SMS, web push, and Facebook ads, as well as transactional messaging, marketing automation, live chat, and a sales CRM by leveraging a unified platform that connects all customer interaction tools. It automates marketing activities to deliver the right message at the right time and reduces the need for multiple disconnected marketing and sales applications. Brevo Marketing Platform addresses the challenge of costly, fragmented martech stacks by enabling businesses to select only the products they need and pay for what they use. The software supports over 500,000 businesses worldwide with capabilities spanning lead tracking, meeting scheduling, e-commerce retention analysis, and a cloud-based phone system.

Average Rating: 4.5/5.0

Total Reviews: 2,481

How Do G2 Users Rate Brevo Marketing Platform?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 9.3/10)
  • Ease of Admin: 9.0/10 (Category avg: 8.8/10)
  • Ease of Use: 9.0/10 (Category avg: 8.8/10)
  • Quality of Support: 8.7/10 (Category avg: 9.2/10)

Who Is the Company Behind Brevo Marketing Platform?

  • Seller: Brevo
  • Company Website:
  • Year Founded: 2012
  • HQ Location: Paris
  • Twitter: @brevo_official
    16,032 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    880 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO, Founder
  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 84% Small, 13% Medium

What Do G2 Reviewers Say About Brevo Marketing Platform?

AI-generated summary from verified user reviews

Pros
  • Users find Brevo Marketing Platform's ease of use beneficial, praising its clean design and user-friendly interface.
  • Users value the easy scheduling and automation features of Brevo, enhancing their email marketing efficiency significantly.
  • Users appreciate the convenient and efficient email marketing features of Brevo, making automation and scheduling a breeze.
  • Users find the easy setup of Brevo Marketing Platform essential for managing effective email campaigns effortlessly.
  • Users appreciate the simplicity of Brevo, noting its ease in creating effective marketing campaigns without complexity.
Cons
  • Users find missing features in Brevo, particularly with limited template flexibility and insufficient automation options.
  • Users note the limited features in Brevo, particularly in template customization and workflow automation capabilities.
  • Users find the limited customization of Brevo's templates restricts their ability to execute complex marketing tasks effectively.
  • Users find the learning curve steep, as understanding advanced features and back-end processes can be complicated.
  • Users find Brevo Marketing Platform to be expensive, especially with escalating costs for SMS and complex pricing tiers.

What Are Recent G2 Reviews of Brevo Marketing Platform?

What Are G2 Users Discussing About Brevo Marketing Platform?

Evam

Evam is a leading technology company that provides comprehensive solutions and products for real-time, cross-channel customer experiences. Our cutting-edge continuous intelligence technology leverages real-time data analysis to deliver unparalleled customer engagement. Evam empowers banks, telecommunications companies, and others to handle billions of interactions with AI algorithms, orchestrate customer journeys, and engage with customers across all channels, digital and legacy, in real-time. Our goal is to help our clients increase customer loyalty, maximize ROI and efficiency, and save time and money. Enterprises have the shortest time-to-market thanks to Evam’s low-code- development, scalable and modular platform leveraged by an experienced & high-quality management team with telco and banking domain know-how. With dozens of Forrester and Gartner research reports recognizing our excellence in customer engagement and event stream processing, our technology is trusted by industry giants like Vodafone, T-Mobile, Jazz, Turkcell, ICBC, TEB/BNP Paribas, ING Bank and Garanti BBVA. Headquartered in London and with offices in Amsterdam, Sofia and Istanbul, Evam delivers its products and services directly and through over 20 global partners. Our solutions are currently utilized by more than 600 million end-users, processing 20 billion events in over 15 countries every day.

Average Rating: 4.8/5.0

Total Reviews: 224

How Do G2 Users Rate Evam?

  • Has the product been a good partner in doing business?: 9.8/10 (Category avg: 9.3/10)
  • Ease of Admin: 9.6/10 (Category avg: 8.8/10)
  • Ease of Use: 9.2/10 (Category avg: 8.8/10)
  • Quality of Support: 9.5/10 (Category avg: 9.2/10)

Who Is the Company Behind Evam?

  • Seller: EVAM
  • Company Website:
  • Year Founded: 2015
  • HQ Location: London
  • LinkedIn® Page: www.linkedin.com
    138 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Senior Business Analyst
  • Top Industries: Banking, Telecommunications
  • Company Size: 36% Large, 34% Medium

What Do G2 Reviewers Say About Evam?

AI-generated summary from verified user reviews

Pros
  • Users commend Evam for its ease of use, featuring an intuitive interface that simplifies campaign design and execution.
  • Users value Evam for its real-time data handling and personalized campaign capabilities, enhancing their campaign management significantly.
  • Users value Evam for its intuitive design, enhancing campaign creation and execution with ease and efficiency.
  • Users appreciate the automation capabilities of Evam for creating streamlined and efficient marketing campaigns in real-time.
  • Users rave about the flexibility of Evam, enabling tailored solutions that adapt to diverse business needs and scales.
Cons
  • Users find the learning curve steep, as many features are complex and require significant effort to master.
  • Users find EVAM's system requires difficult learning, posing challenges for those lacking technical skills and experience.
  • Users find the steep learning curve of Evam challenging, especially those without a technical background.
  • Users find that complex features of Evam can be difficult to set up without prior technical knowledge.
  • Users find the interface of Evam not intuitive, complicating campaign creation and increasing the need for additional support.

What Are Recent G2 Reviews of Evam?

What Are G2 Users Discussing About Evam?

MoEngage

MoEngage is a software designed to help enterprise consumer brands engage customers through an insights-led platform that drives agility, efficiency, and independence across marketing operations. The software provides data ingestion and management, customer journey analytics, real-time segmentation, personalization, transactional messaging infrastructure, and AI-powered campaign optimization by leveraging proprietary AI agents and machine learning to build winning creatives, segments, and journeys. It automates cross-channel marketing campaigns and reduces campaign go-live times by enabling marketers to act on real-time behavioral insights without heavy reliance on technical teams. MoEngage addresses the challenge of fragmented customer data and slow campaign execution by unifying promotional and transactional communication on a single platform that meets GDPR, CCPA, SOC2 Type 2, and ISO 27001 requirements. The software supports 1,350+ global consumer brands including Samsung, Flipkart, and Nestle across 60+ countries, backed by a partner ecosystem and offices in 13 countries.

Average Rating: 4.5/5.0

Total Reviews: 510

How Do G2 Users Rate MoEngage?

  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.3/10)
  • Ease of Admin: 8.8/10 (Category avg: 8.8/10)
  • Ease of Use: 9.0/10 (Category avg: 8.8/10)
  • Quality of Support: 9.0/10 (Category avg: 9.2/10)

Who Is the Company Behind MoEngage?

  • Seller: MoEngage
  • Company Website:
  • Year Founded: 2014
  • HQ Location: San Francisco, California
  • Twitter: @moengage
    2,530 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    956 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Product Manager, Digital Marketing Manager
  • Top Industries: Financial Services, Online Media
  • Company Size: 56% Medium, 24% Small

What Do G2 Reviewers Say About MoEngage?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of MoEngage, highlighting its user-friendly interface and manageable data system.
  • Users appreciate the easy funnel building and real-time segments, enhancing insight and decision-making capabilities.
  • Users value the real-time analytics and easy funnel building in MoEngage, enhancing product decisions and user insights.
  • Users find MoEngage extremely helpful for segmentation, campaign management, and simplifying complex data for better outcomes.
  • Users value the easy campaign management of MoEngage, enhancing lead generation and simplifying data complexities effectively.
Cons
  • Users find the missing session-related attributes frustrating, needing tech help for profile updates and notification issues.
  • Users find the steep learning curve challenging, requiring significant time to understand MoEngage's full potential.
  • Users note the limitations in live features and AI performance of MoEngage, impacting overall satisfaction and functionality.
  • Users find complexity in managing segments and AI features, leading to confusion in the overall experience.
  • Users find the difficult learning curve with MoEngage challenging, especially for new users exploring its features.

What Are Recent G2 Reviews of MoEngage?

What Are G2 Users Discussing About MoEngage?

Duda

Duda is a software designed to empower digital marketing agencies and SaaS companies to build and manage their customers' digital presence at scale. The software provides website development, ecommerce, client management, SEO, automation, and white labeling capabilities by leveraging an award-winning low-code, no-code platform built for agency productivity. It automates repetitive site-building and client management workflows and reduces the time required to launch and maintain client websites. Duda addresses the challenge of scaling web development operations by giving agencies and SaaS companies a single platform to manage multiple client sites with consistent quality. The software supports unprecedented growth for agencies through flexible customization options, white labeling, and an extensive range of built-in capabilities.

Average Rating: 4.6/5.0

Total Reviews: 747

How Do G2 Users Rate Duda?

  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 9.3/10)
  • Ease of Admin: 9.3/10 (Category avg: 8.8/10)
  • Ease of Use: 9.2/10 (Category avg: 8.8/10)
  • Quality of Support: 9.3/10 (Category avg: 9.2/10)

Who Is the Company Behind Duda?

  • Seller: Duda
  • Company Website:
  • Year Founded: 2009
  • HQ Location: Palo Alto, CA
  • Twitter: @DudaPlatform
    13,995 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    432 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Owner, CEO
  • Top Industries: Marketing and Advertising, Design
  • Company Size: 85% Small, 10% Medium

What Do G2 Reviewers Say About Duda?

AI-generated summary from verified user reviews

Pros
  • Users find Duda's platform to be extremely user-friendly, with an intuitive editor and great customer support.
  • Users praise Duda for its outstanding customer support, enhancing agency operations and overall user experience significantly.
  • Users praise Duda for its easy creation process, simplifying website management and enhancing workflow for agencies.
  • Users appreciate Duda's strong support for agencies, ease of use, and constant feature improvements, enhancing overall efficiency.
  • Users praise Duda for its intuitive design, making website development significantly easier and more efficient.
Cons
  • Users find limited customization frustrating, affecting design flexibility and advanced feature implementation on Duda.
  • Users find Duda's limited features restrictive, lacking advanced options and requiring workarounds for modern design needs.
  • Users find a lack of advanced features in Duda, limiting design freedom and customisation options.
  • Users feel a lack of customization options in Duda, limiting design flexibility and functionality for individual use.
  • Users find that Duda has a steep learning curve, making it challenging to adapt from other website builders.

What Are Recent G2 Reviews of Duda?

What Are G2 Users Discussing About Duda?

Webflow

Webflow is a software designed to help high-performing marketing, design, and development teams build distinctive web experiences that grow their brand and drive real revenue. The software provides web creation, optimization, and automation across an integrated visual development environment by leveraging built-in AI, audit trails, and permissions to accelerate work while keeping teams in control. It automates web publishing and optimization workflows and reduces the complexity and cost associated with managing a fragmented web technology stack. Webflow addresses the challenge of balancing creative flexibility with enterprise governance by enabling cross-functional collaboration within a single platform that eliminates the need for constant replatforming. The software supports over 300,000 companies and 2,000+ Certified Partners with enterprise-grade web experiences optimized for AI search visibility and revenue performance.

Average Rating: 4.4/5.0

Total Reviews: 981

How Do G2 Users Rate Webflow?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 9.3/10)
  • Ease of Admin: 8.7/10 (Category avg: 8.8/10)
  • Ease of Use: 8.1/10 (Category avg: 8.8/10)
  • Quality of Support: 8.5/10 (Category avg: 9.2/10)

Who Is the Company Behind Webflow?

  • Seller: Webflow
  • Year Founded: 2012
  • HQ Location: San Francisco, California
  • Twitter: @webflowapp
    1 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1,628 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Founder, Web Developer
  • Top Industries: Design, Marketing and Advertising
  • Company Size: 69% Small, 22% Medium

What Do G2 Reviewers Say About Webflow?

AI-generated summary from verified user reviews

Pros
  • Users enjoy the ease of use of Webflow, appreciating its intuitive interface and quick website building capabilities.
  • Users value the intuitive visual control of Webflow, empowering them to create responsive sites effortlessly.
  • Users value the design flexibility of Webflow, enabling fast, responsive site creation with powerful customization options.
  • Users love the intuitive visual controls of Webflow, simplifying website building without needing to code.
  • Users love Webflow's flexibility, enabling quick site creation with options for advanced coding for customization.
Cons
  • Users find the learning curve challenging due to an overwhelming interface and complex CMS configurations.
  • Users find limited features in Webflow, especially regarding CMS capabilities and e-commerce functionality.
  • Users find the pricing too high, especially when limited features are offered compared to coding a website from scratch.
  • Users have noted missing features in Webflow, such as multi-language management and flexible code management.
  • Users find the steep learning curve daunting, especially when transitioning from other platforms and dealing with complex setups.

What Are Recent G2 Reviews of Webflow?

What Are G2 Users Discussing About Webflow?

Epsilon Accelerate

Epsilon Accelerate is a software designed to help ecommerce businesses generate more revenue by delivering personalized website experiences to every visitor at every stage of the funnel. The software provides end-to-end personalization through a fully managed service model by leveraging visitor behavior data and a full-service team to design and deploy tailored experiences without requiring significant internal resources. It automates the delivery of relevant on-site experiences and reduces the manual effort required to test and optimize visitor journeys. Epsilon Accelerate addresses the challenge of converting website traffic into revenue by ensuring each visitor receives the right experience at the right time, regardless of where they are in the purchase funnel. The software supports more than 1,000 ecommerce brands across North America, Europe, and Asia-Pacific, having contributed to over $2.5 billion in incremental revenue over four years.

Average Rating: 4.7/5.0

Total Reviews: 143

How Do G2 Users Rate Epsilon Accelerate?

  • Has the product been a good partner in doing business?: 9.8/10 (Category avg: 9.3/10)
  • Ease of Admin: 9.3/10 (Category avg: 8.8/10)
  • Ease of Use: 9.2/10 (Category avg: 8.8/10)
  • Quality of Support: 9.7/10 (Category avg: 9.2/10)

Who Is the Company Behind Epsilon Accelerate?

  • Seller: Epsilon
  • Year Founded: 1969
  • HQ Location: Irving, TX
  • Twitter: @EpsilonMktg
    6,474 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    10,374 employees on LinkedIn®
  • Ownership: NYSE:ADS

Who Uses This Product?

  • Who Uses This: Ecommerce Manager, Marketing Manager
  • Top Industries: Retail, Apparel & Fashion
  • Company Size: 47% Medium, 43% Small

What Are Recent G2 Reviews of Epsilon Accelerate?

What Are G2 Users Discussing About Epsilon Accelerate?

Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated July 14, 2026