![Jake B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jake B.")
JB

Jake B.

Automation and Retention Marketing Lead

Mid-Market (51-1000 emp.)

4/29/2026

"Iterable: The Intuitive Platform That Makes Data Actionable"

4.5/5

What do you like best about Iterable?

It's an intuitive platform that makes connecting your data and making it actionable incredibly easy. The platform allows my team and I to quickly move from idea to execution to orchestrate user touch points that create real value to the business. Review collected by and hosted on G2.com.

What do you dislike about Iterable?

The out of the box reporting is lacking insights, it provides what every system provides which is overall and per campaign analytics but diving deeper into those data points aren't well supported. Review collected by and hosted on G2.com.

What problems is Iterable solving and how is that benefiting you?

Iterable makes the setup of campaigns, triggered and automated messaging possibly in an easy to use interface. We're able to reach out with the right messaging to the right people at the right time enabling the team to increase the LTV of customers while also helping to engage those users in a way that keeps them coming back and not burned out by over messaging or receiving messaging that's not right for them. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerIncentivizedSource: G2 invite

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