Best Event Management Platforms
Featured Event Management Platforms At A Glance
G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
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Learn More About Event Management Platforms
Event management platforms buying insights at a glance
Event management platforms help organizations plan, promote, manage, and measure events through a centralized system that includes tools for registration, marketing, scheduling, engagement, and reporting. These platforms support in-person, virtual, and hybrid event formats while improving efficiency and attendee experience.
Teams primarily use event management platforms to create custom registration flows, build event websites, automate email communications, manage session agendas, capture leads, and track post-event performance. Use cases range from large-scale conferences and expos to internal meetings, trainings, webinars, and fundraisers.
Most platforms are priced per event, per attendee, or through subscription plans. Per-event pricing typically starts around $500 and can exceed $10,000 depending on event size and features. Pay-per-attendee models average between $1 and $10 per registrant. Subscription pricing ranges from $100/month for basic plans to $5,000+/month for enterprise-grade solutions.
If you’re evaluating event management platforms, consider your event type, attendee volume, team size, integration needs, and technical capabilities. Key questions to ask include:
- How flexible are the registration and agenda-building tools?
- Does the platform support both virtual and in-person formats?
- What integrations are available with CRM, email, or video tools?
- How intuitive is the mobile experience for attendees and organizers?
- What support is provided before and during live events?
G2's top-rated event management platforms currently include Cvent Event Marketing & Management, Webex Events & Webinars, Whova, vFairs, and Swoogo.
What are event management platforms?
Event management platforms are all-in-one software solutions that help organizers plan, promote, manage, and measure events of any size. These platforms centralize essential tools like registration, marketing, scheduling, and analytics into a single interface, making the entire event lifecycle easier to manage.
Whether you’re organizing a conference, trade show, fundraiser, or webinar, event management platforms streamline complex logistics and enhance attendee experience, allowing planners to focus on delivering a memorable, successful event.
Event Management Platforms are projected to reach USD 34.7 billion by 2029, growing at a compound annual growth rate (CAGR) of 17.4%, driven by increasing demand for virtual events, automation, and attendee engagement tools. (Source 3)
G2 currently covers 201 event management platform products, with 895 reviews published in the last 12 months, making it one of the most reviewed and comprehensive software categories on our platform. (Source 2)
What are the top reviewed event management software on G2?
G2 scores the top-rated event management systems based on a proprietary algorithm that factors in real-user satisfaction ratings and popularity from review data. Here are the five highest-rated event management products on G2 for this category:
1. Cvent Event Marketing & Management
- Number of Reviews: 1,544
- Satisfaction: 90
- Market Presence: 99
- G2 Score: 95
2. Webex Events & Webinars
- Number of Reviews: 389
- Satisfaction: 97
- Market Presence: 93
- G2 Score: 95
3. Whova
- Number of Reviews: 788
- Satisfaction: 100
- Market Presence: 76
- G2 Score: 88
4. vFairs
- Number of Reviews: 481
- Satisfaction: 98
- Market Presence: 72
- G2 Score: 85
5. Swoogo
- Number of Reviews: 115
- Satisfaction: 92
- Market Presence: 52
- G2 Score: 72
These rankings are determined by combining verified user ratings and publicly available web search popularity data:
- The Satisfaction Score measures user satisfaction with software products based on user feedback, review quality, quantity, and recency. It helps buyers easily understand how well a product meets user expectations. (Source 2)
- The Market Presence Score measures a product's prominence in its market. It combines data from G2 user reviews and external sources, focusing primarily on product-specific factors to reflect real-world popularity and vendor influence. (Source 2)
- G2 ranks products using a unique scoring system called the G2 Score, calculated from real user reviews, online data, and social signals. This score makes it easy to compare and evaluate different software products within each G2 category. (Source 2)
Event management platforms pricing and cost considerations
Event management platform pricing varies significantly depending on the vendor, event complexity, feature set, and deployment model. Pricing structures typically include:
- Per-event pricing: Suitable for organizations hosting occasional events with one-time fees based on event size or features used.
- Subscription pricing: Monthly or annual plans with access to a set number of events or attendees, ideal for teams running multiple events throughout the year.
- Enterprise-level tiers: Comprehensive solutions with advanced features like virtual event support, mobile apps, custom branding, integrations, and dedicated customer support.
Most event management platforms follow a per-license, per-year pricing model, although per-attendee pricing may also apply. According to G2 data covering 3 Event Management Platform products (7 editions), the average annual license cost is approximately $5,352.29 per product. Minimum pricing starts around $1,666.33 per year, while high-end solutions can cost up to $11,800 per year per license.
Organizations should evaluate the Total Cost of Ownership (TCO) when selecting an event management platform, considering additional expenses such as onboarding, custom development, integration with CRM or marketing tools, mobile app access, customer support, and training services. For larger enterprises or multi-event programs, scalable pricing models and transparent cost structures are critical to long-term budgeting.
Types of event management systems on G2
Not every event requires the same planning approach. Event management platforms vary based on functionality, customization, and use case. Here are the main types to consider, each suited to different needs and levels of complexity.
- All-in-one Event Management Platforms: These platforms offer a complete set of tools to manage an event from start to finish. Everything from attendee registration to post-event analytics is handled within a single solution.
- Event Scheduling Software: This type focuses specifically on venue and time-slot management, similar to event planning software. It allows guests or internal teams to schedule events based on real-time availability.
- Open-Source Event Platforms: These platforms provide access to their source code, allowing complete customization. They are typically free to use, though implementation and maintenance require technical expertise.
Top event management platform features rated by G2 reviewers
There is no one-size-fits-all event management platform. Different features support different planning styles, team sizes, and event formats. The top-rated features help organizers streamline logistics, engage attendees, and measure success.
- Event creation: Set up and customize event details quickly.
- Attendee registration: Enable smooth, online sign-up for attendees.
- Payment processing: Collect and manage secure payments.
- Email automation: Send scheduled reminders and confirmations.
- Event website builder: Create a branded site to promote the event.
- Mobile check-in: Scan tickets and manage entry on-site.
- Agenda scheduling: Build and share event sessions and timelines.
- Attendee engagement: Support networking, chat, and interaction.
- Reporting and analytics: Track registrations, engagement, and ROI.
- Integrations: Connect with CRM, email, and marketing tools.
Top event management platform benefits identified by G2 reviewers
Effective use of event management platforms can deliver multiple strategic advantages for organizations, including:
Conference management: Event platforms support complex, multi-session conferences with scheduling, registration, and engagement tools, enabling seamless coordination and an elevated attendee experience.
“The platform is multifunctional and solves a lot of problems with their event tech stack - registration, full event website, exhibitor management, conference app, surveys, lead capture, etc.” - Margaret Townsend
Attendee experience: Event platforms enhance every stage of the attendee journey with intuitive registration, personalized agendas, mobile access, and real-time engagement tools, creating a more seamless and memorable event experience.
“An event management platform provides a robust set of virtual conferencing tools that helps us to deliver unique event attendee experiences while engaging attendees to be active participants.” - Travis Eschenmann, Managing Director, Learning and Development
Mobile experience: Event platforms offer dedicated mobile apps that support on-the-go access to schedules, session updates, check-in, and networking, giving attendees a convenient and connected experience from any device.
“I could plan my agenda for my Conference, pull up the session options, and choose or change my agenda as needed. We could also socialize with other attendees, which was fun.” - Tina Stucky, Librarian
Virtual events: Event platforms provide integrated video, live chat, Q&A, and virtual networking features that replicate the in-person experience, keeping remote attendees engaged, connected, and fully immersed in the event.
“With event management software, we can reach our entire membership for virtual events, provide content and activities that they value, and do so at a reasonable cost.” - Mark Crouter, Treasurer, Board Member
Event registration: Platforms streamline the registration process with customizable forms, secure payment options, and automated confirmations, making it easy for attendees to sign up and for organizers to track participation.
“One of the standout features is how robust and flexible the registration form is. The platform seamlessly integrates different components, making event management smooth and efficient. The tool strikes the perfect balance between built-in turnkey widgets, templates, and reporting while still allowing for customization to fit our unique needs.” - Chris Maeoka, Event Manager
Top event management platform challenges identified by G2 reviewers
While event management platforms offer powerful capabilities, G2 reviewers frequently cite a number of recurring challenges, including:
Mobile app limitations: Mobile event apps are essential for event management platforms but can present challenges like slow performance, app crashes, limited offline access, and minimal customization, leading to poor attendee experience and reduced engagement.
- Essential questions to ask your event platform vendor: How reliable is your mobile app for large-scale events? What features are available offline? Can we customize the app design and functionality to match our brand and attendee needs?
- How to overcome the challenge: Test the mobile app early in the evaluation process and ask for access to a demo environment. Look for platforms that offer regular app updates, high app store ratings, and responsive mobile support during live events. Prioritize solutions that allow branding customization and seamless access to schedules, maps, and networking features.
Time-consuming setup: Setting up an event management platform can be time-intensive, especially when building registration forms, customizing agendas, or configuring virtual event features.
- Essential questions to ask your event platform vendor: What onboarding resources and training do you provide? How long does it typically take to set up an event? Are templates or pre-built event workflows available?
- How to overcome the challenge: Choose a platform with user-friendly templates, guided setup tools, and strong onboarding support. Plan extra time for your first event and take advantage of vendor training sessions or dedicated implementation support.
Limited customization: Some event management platforms offer limited flexibility for branding, registration forms, agendas, or mobile app design, making events feel generic or less aligned with your brand.
- Essential questions to ask your event platform vendor: What parts of the platform can we customize? Can we control branding, colors, and layout? Are there restrictions on customizing registration forms or attendee experiences?
- How to overcome the challenge: Look for platforms that balance ease of use with customization options. Request examples of fully customized events and test the platform's design tools before committing.
Feature gaps: Event management platforms may lack certain features like advanced reporting, lead retrieval, hybrid event tools, or networking capabilities, limiting functionality for complex events.
- Essential questions to ask your event platform vendor: What key features are included in the platform? Are there upcoming features on your product roadmap? How do you prioritize customer feedback for new feature development?
- How to overcome the challenge: Identify your must-have features early and confirm availability during vendor demos. Choose a platform with a transparent product roadmap and a track record of regularly releasing updates based on customer needs.
What are event management systems used for?
Event management platforms are used to plan, manage, and execute events of all sizes and formats — from conferences and trade shows to virtual webinars and internal company meetings. These platforms centralize essential tools like registration, scheduling, communication, and reporting, helping organizers streamline operations and create better attendee experiences.
Their use has grown significantly as businesses recognize the value of events in driving engagement and revenue. According to G2, 95% of marketers believe in-person events can have a major impact on achieving business goals, and 72% of companies say events are their most valuable marketing channel. Event management platforms enable teams to capitalize on this opportunity by simplifying logistics, improving audience targeting, and providing data-driven insights to optimize future events. (Source 1)
Common use cases include:
- Conference management: Coordinate multi-session events with scheduling, speaker management, and attendee tools.
- Virtual and hybrid events: Host engaging online events with video streaming, live chat, and interactive features.
- Webinars and trainings: Deliver educational content with registration, email reminders, and analytics.
- Trade shows and expos: Manage sponsors, exhibitors, floor plans, and lead capture tools.
- Internal events: Support employee-facing events like town halls, onboarding sessions, or team workshops.
These platforms centralize logistics, boost attendee engagement, and deliver data-driven insights to improve future events.
Who uses event management platforms?
Event management platforms are used by people and teams who plan and run events.
- Event planners manage logistics, vendors, and schedules.
- Marketing teams promote events and track engagement.
- HR teams organize internal events like trainings or town halls.
- Nonprofits run fundraisers and member events.
- Sales teams host webinars and client sessions.
- Agencies manage events for multiple clients.
These tools help both professionals and beginners deliver smooth, successful events.
Event management platform integrations
Event management platforms often connect with other tools to streamline workflows and improve data sharing across teams.
- CRM integrations: Sync attendee data with systems like Salesforce or HubSpot to track leads and customer activity.
- Email and marketing tools: Connect with platforms like Mailchimp or Marketo to automate event campaigns and reminders.
- Video conferencing: Integrate with tools like Zoom or Microsoft Teams to power virtual and hybrid events.
- Calendar and scheduling apps: Link with Google Calendar or Outlook for easy session management and coordination.
- Payment gateways: Use Stripe, PayPal, or Square to securely collect registration fees and donations.
- Analytics platforms: Push data to tools like Google Analytics or BI dashboards for deeper performance insights.
Future of event management software
Event management platforms are rapidly evolving to meet changing expectations in a hybrid, data-driven world.
- AI automation and personalized planning: Event management platforms are adopting AI to automate tasks like scheduling, content suggestions, and attendee matchmaking. AI-powered features help organizers personalize agendas, recommend sessions, and predict engagement trends. This reduces manual setup, speeds up planning, and improves attendee satisfaction. Automation also enhances lead scoring, post-event follow-ups, and real-time adjustments during live events. (Source 4)
- Hybrid and virtual event optimization: Platforms now focus on seamless delivery for both in-person and remote audiences. Integrated streaming, live chat, polls, and breakout rooms create unified engagement across formats. These tools increase accessibility and reach while maintaining high interaction levels. Hybrid support is no longer a premium add-on but a core requirement for modern events.
- Real-time data and analytics: Organizers rely on real-time dashboards to monitor attendance, session engagement, and feedback. This allows quick decision-making and better post-event reporting. Advanced analytics reveal which content resonates most, enabling teams to refine strategy and demonstrate ROI. (Source 4)
- Mobile-first attendee experience: Mobile apps are central to attendee interaction, offering personalized schedules, live updates, interactive maps, and networking features. A strong mobile experience keeps attendees connected and enhances event flow from check-in to post-event surveys.
- Sustainable and digital-first operations: Event software is enabling greener events through digital ticketing, paperless materials, and reduced travel via virtual participation. These tools support both environmental goals and operational efficiency, meeting the growing demand for sustainable event practices. (Source 4)
Sources
- 70 Event Planning Industry Statistics for 2025, G2
- G2 reviews data: G2 reviews are sourced from verified software users and factor in satisfaction ratings, market presence, and real-time popularity data. Rankings in this guide are based on an analysis of G2 user reviews published within the last 12 months. For more details, read G2’s full scoring methodology.
- Event Management Software Market Report 2024, MarketsandMarkets
- The Future of Event Management Platforms: Key Features and Trends for 2025, MeetingHand
