# Best Social Media Listening Tools

*By [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)*


Social media listening tools provide functionality for listening, tracking, and gathering relevant content across social media. These tools are used by social media, marketing, and communications teams to identify trends, track competitors, and understand customer sentiment. Researchers can leverage social media listening tools to analyze social trends and media outlets use them to identify breaking news.

Social media listening software enables marketers to personalize content for specific users or demographics, identify thought leaders or influencers, and respond to positive or negative mentions. Many of these products also support monitoring across multiple languages and countries, allowing businesses to localize advertisements effectively. As a result, these tools help organizations gain demographic insights, measure social media presence, detect negative mentions, engage with users, and improve brand reputation.

Social media listening tools often enhance [social media analytics software](https://www.g2.com/categories/social-media-analytics) by providing data. While these tools can be found as standalone products, their monitoring functionality can also be found within [social media management software](https://www.g2.com/categories/social-media-mgmt?source=search) and [social media suites](https://www.g2.com/categories/social-media-suites?source=search) as a feature. Additionally, many [media monitoring software](https://www.g2.com/categories/media-monitoring) solutions include social listening capabilities.

To qualify for inclusion in the Social Media Listening category, a product must:

- Listen for specific mentions across social media platforms
- Identify trending topics or phrases by tracking real-time conversations
- Analyze and detail customer sentiment (positive, negative, neutral)
- Organize customer information for audience segmentation and engagement
- Identify thought leaders and influencers within relevant industries





## Top Social Media Listening Tools at a Glance
| # | Product | Rating | Best For | What Users Say |
|---|---------|--------|----------|----------------|
| 1 | [Sprout Social](https://www.g2.com/products/sprout-social/reviews) | 4.4/5.0 (6,383 reviews) | Unified social inbox and reporting | "[Intuitive, Responsive UI with Great Onboarding and Support](https://www.g2.com/survey_responses/sprout-social-review-12978419)" |
| 2 | [Hootsuite](https://www.g2.com/products/hootsuite/reviews) | 4.3/5.0 (7,266 reviews) | Multi-account social scheduling | "[Hootsuite Makes Cross-Platform Scheduling and Reporting Effortless](https://www.g2.com/survey_responses/hootsuite-review-13039785)" |
| 3 | [Meltwater](https://www.g2.com/products/meltwater/reviews) | 4.1/5.0 (2,624 reviews) | News and social media monitoring | "[One-Stop Shop for Social Media Management with Stellar Support](https://www.g2.com/survey_responses/meltwater-review-10950025)" |
| 4 | [Vista Social](https://www.g2.com/products/vista-social/reviews) | 4.8/5.0 (1,099 reviews) | All-in-one social management for small teams | "[Easy way to manage multiple social media accounts](https://www.g2.com/survey_responses/vista-social-review-13031656)" |
| 5 | [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) | 4.4/5.0 (709 reviews) | Deep consumer conversation analysis | "[BrandWatch for your Social Listening needs](https://www.g2.com/survey_responses/brandwatch-consumer-intelligence-review-4237086)" |
| 6 | [BrandMentions](https://www.g2.com/products/brandmentions/reviews) | 4.9/5.0 (237 reviews) | Brand mention filtering and emotion tracking | "[The Essential Radar for Brand Visibility in the Era of AI & Answer Engine Optimization (AEO)](https://www.g2.com/survey_responses/brandmentions-review-12873741)" |
| 7 | [YouScan](https://www.g2.com/products/youscan/reviews) | 4.7/5.0 (294 reviews) | Visual and sentiment-led social listening | "[Excellent Threads Coverage, Smooth API Setup, and Proactive CSM Support](https://www.g2.com/survey_responses/youscan-review-12851551)" |
| 8 | [Brand24](https://www.g2.com/products/brand24/reviews) | 4.6/5.0 (350 reviews) | Real-time brand reputation alerts | "[Real-Time Insights with User-Friendly Setup](https://www.g2.com/survey_responses/brand24-review-12533019)" |
| 9 | [Agorapulse](https://www.g2.com/products/agorapulse/reviews) | 4.5/5.0 (945 reviews) | Publishing, inbox, and reporting workflow | "[Keeping all your social media organized without the usual chaos](https://www.g2.com/survey_responses/agorapulse-review-13040812)" |
| 10 | [Reputation](https://www.g2.com/products/reputation/reviews) | 4.5/5.0 (2,404 reviews) | Review response and customer feedback management | "[Visually pleasing & streamlined process. No complaints](https://www.g2.com/survey_responses/reputation-review-9899978)" |


## How Many Social Media Listening Tools Products Does G2 Track?
**Total Products under this Category:** 198

### Category Stats (Jul 2026)
- **Average Rating**: 4.41/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product**: Repsense (+0.76%) - Among all products in this category, Repsense recorded the largest rating increase compared to last month
*Last updated: July 01, 2026*


## How Does G2 Rank Social Media Listening Tools Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 40,200+ Authentic Reviews
- 198+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.


## Which Social Media Listening Tools Is Best for Your Use Case?

- **Leader:** [Sprout Social](https://www.g2.com/products/sprout-social/reviews)
- **Highest Performer:** [Statusbrew](https://www.g2.com/products/statusbrew-inc/reviews)
- **Easiest to Use:** [Vista Social](https://www.g2.com/products/vista-social/reviews)
- **Top Trending:** [Vista Social](https://www.g2.com/products/vista-social/reviews)
- **Best Free Software:** [Hootsuite](https://www.g2.com/products/hootsuite/reviews)


---

**Sponsored**

### Mentionlytics

Mentionlytics is an advanced social media listening and brand monitoring platform that helps brands track, analyze, and manage their online presence in real time. Using AI-driven media monitoring, it detects mentions across leading platforms like TikTok, X (Twitter), Instagram, Facebook, LinkedIn, YouTube, Reddit, Telegram, Pinterest, and Bluesky, as well as news sites, blogs, forums, and the broader web. With powerful social media analytics, Mentionlytics delivers deep insights into brand reputation, audience sentiment, and competitor activity. Its sentiment analysis feature leverages AI to identify trends, detect crises early, and optimize engagement strategies with data-driven recommendations. Designed for ease of use, Mentionlytics offers an intuitive dashboard and automation tools, making it the ultimate solution for businesses seeking comprehensive social listening and in-depth analytics. Trusted by thousands of global brands, Mentionlytics empowers teams to stay ahead in the ever-evolving digital landscape.



[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=213&secure%5Bchosen_at%5D=2026-07-01T21%3A58%3A17Z&secure%5Bdisplayable_resource_id%5D=213&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=213&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=20638&secure%5Bresource_id%5D=213&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fsocial-media-listening-tools&secure%5Btoken%5D=6f73f4d8999f35b6fb5c535b783e8c0811d3e24a08cc19856185e58e24e6d3f5&secure%5Burl%5D=https%3A%2F%2Fwww.mentionlytics.com%2Fbook-a-live-demo%2F%3Futm_campaign%3D42877521-G2%26utm_source%3Dg2-ppc&secure%5Burl_type%5D=custom_url)

---

## What Are the Top-Rated Social Media Listening Tools Products in 2026?
### 1. [Sprout Social](https://www.g2.com/products/sprout-social/reviews)
Sprout Social is a comprehensive social intelligence solution designed to turn insights into action to drive smarter, faster business impact. The AI-Powered Social Intelligence platform caters to tens of thousands of organizations, from small businesses to large enterprises, enabling them to harness the power of social media to enhance their brand presence and drive strategic decision-making. Sprout Social offers a suite of solutions for marketing teams, social media managers, communications executives, customer care teams, data and analytics experts and business leaders to optimize their strategies with critical social insights. With its user-friendly interface and robust capabilities, Sprout Social is particularly beneficial for teams looking to deliver predictive media intelligence, full-funnel social optimization, scalable social support, and authentic brand amplification. Powered by Trellis, our agentic AI, Sprout reveals hidden patterns and sharpens every social insight into a clear picture of where to take your strategy next. Key capabilities of Sprout Social include advanced publishing, social customer care, social listening and in-depth analytics. Publishing allows users to schedule and manage posts across Facebook, Instagram, Bluesky, LinkedIn, and more, ensuring consistent messaging and team collaboration to maximize audience reach. Social customer care allows businesses to power scalable and secure care workflows to drive customer satisfaction. Social Listening enables businesses to monitor conversations and trends relevant to their industry, providing valuable insights into customer sentiment and preferences. Analytics offers comprehensive reports that help users measure the effectiveness of their social media campaigns, track engagement metrics, and identify opportunities for improvement. The platform is underpinned by enterprise-grade security, compliance, and permissions, built for the largest, most complex organizations in the world and an extensive ecosystem of integrations and APIs to weave Social Intelligence into the tools your teams already use. Together, these products operationalize intelligence across your entire workflow, ensuring your organization moves on data rather than just collecting it. Built for rapid deployment and immediate adoption, Sprout eliminates the months of configuration required by traditional suites, allowing you to turn social signals into business action on day one. Overall, Sprout Social serves as a vital tool for businesses aiming to leverage social media insights for strategic growth. Its combination of intuitive design, collaborative features, and powerful analytics positions it as a key player in the social intelligence landscape, helping organizations to connect with their audiences more effectively and drive meaningful business outcomes. With 3,500+ reviews and a #1 placement in 60+ G2 reports, Sprout Social is a platform that is trusted by companies like Atlassian, Canva and HP.


**Average Rating:** 4.4/5.0
**Total Reviews:** 6,383
**How Do G2 Users Rate Sprout Social?**

- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 8.8/10)
- **Social Measurement:** 8.5/10 (Category avg: 8.6/10)
- **Social Reporting:** 8.6/10 (Category avg: 8.6/10)
- **Brand Monitoring:** 8.1/10 (Category avg: 8.7/10)

**Who Is the Company Behind Sprout Social?**

- **Seller:** [Sprout Social](https://www.g2.com/sellers/sprout-social)
- **Company Website:** https://sproutsocial.com
- **Year Founded:** 2010
- **HQ Location:** Chicago, IL
- **Twitter:** @SproutSocial (116,252 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1175268/ (1,795 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Social Media Manager, Marketing Manager
- **Top Industries:** Marketing and Advertising, Non-Profit Organization Management
- **Company Size:** 42% Small-Business, 35% Mid-Market


#### What Are Sprout Social's Pros and Cons?

**Pros:**

- Ease of Use (1819 reviews)
- Post Scheduling (1211 reviews)
- Scheduling (1157 reviews)
- Analytics (1004 reviews)
- Centralized Management (931 reviews)

**Cons:**

- Missing Features (707 reviews)
- Limited Features (527 reviews)
- Expensive (456 reviews)
- Improvement Needed (454 reviews)
- High Pricing (388 reviews)


### What Do G2 Reviewers Say About Sprout Social?
*AI-generated summary from verified user reviews*

**Pros:**

- Users appreciate the **ease of use** of Sprout Social, enjoying its user-friendly interface and seamless integration.
- Users appreciate the **post scheduling capability** of Sprout Social for managing multiple accounts and enhancing efficiency.
- Users find the **scheduling feature** of Sprout Social easy to use, facilitating effective content management and planning.
- Users appreciate the **powerful analytics tools** of Sprout Social, enhancing their ability to track and compare post performance.
- Users appreciate the **centralized management** of Sprout Social, enjoying easy navigation and a comprehensive overview of metrics.

**Cons:**

- Users find the **missing features** for team collaboration and analytics limitations frustrating within Sprout Social.
- Users feel restricted by **limited features** , particularly in team collaboration and scheduling for private groups.
- Users find the **high cost** of Sprout Social to be a barrier, limiting accessibility for some organizations.
- Users report multiple **glitches and technical issues** with Sprout Social that hinder productivity and usability.
- Users note that the **high pricing** of Sprout Social can be a barrier, especially for non-profit organizations.

#### What Are Recent G2 Reviews of Sprout Social?

**"[Intuitive, Responsive UI with Great Onboarding and Support](https://www.g2.com/survey_responses/sprout-social-review-12978419)"**

**Rating:** 4.5/5.0 stars
*— David E.*

[Read full review](https://www.g2.com/survey_responses/sprout-social-review-12978419)

---

**"[Smart Inbox and Best-Time Posting Recommendations Boost Engagement](https://www.g2.com/survey_responses/sprout-social-review-12983297)"**

**Rating:** 5.0/5.0 stars
*— Ivan O.*

[Read full review](https://www.g2.com/survey_responses/sprout-social-review-12983297)

---


#### What Are G2 Users Discussing About Sprout Social?

- [How are marketers and businesses utilizing Sprout Social for managing their social media strategies?](https://www.g2.com/discussions/how-are-marketers-and-businesses-utilizing-sprout-social-for-managing-their-social-media-strategies) - 1 comment
- [What is Sprout Social used for?](https://www.g2.com/discussions/what-is-sprout-social-used-for)
- [Does Sprout Social have a free plan?](https://www.g2.com/discussions/does-sprout-social-have-a-free-plan) - 3 comments
- [Is Sprout Social legit?](https://www.g2.com/discussions/is-sprout-social-legit) - 4 comments, 1 upvote
- [What can sprout social do?](https://www.g2.com/discussions/what-can-sprout-social-do) - 2 comments

### 2. [Hootsuite](https://www.g2.com/products/hootsuite/reviews)
Most teams are still working with tools and workflows built for a different time — dashboards, approvals, and disconnected systems that slow them down. Many have added AI, but haven’t changed how work gets done. Social moves too fast for that. It’s why we rebuilt Hootsuite with AI as a foundation, not a feature. Hootsuite Social OS helps teams go from reacting after the moment has passed to acting in real time with AI that makes it as easy as chat. That’s how we’re transforming the way teams move, decide, and grow. Less time navigating software. More time acting on ideas. That’s the future we’re building. --- Hootsuite Social OS gives marketing, communications, and insights teams a connected system to detect what's shaping their brand in real time, understand what it means, and coordinate action across the organization before the window of opportunity closes. Hootsuite Social OS is a strong fit for marketing, communications, brand, and social strategy teams that need social intelligence connected directly to execution across the business, not another listening dashboard to monitor in isolation — so they can move at the speed of social and stay ahead. Hootsuite Key Features \> Real-time social intelligence: Lumen helps you detect the signals shaping your market, from brand perception and emerging trends to competitive moves and consumer shifts, surfacing the insights that matter and helping you act on them before the window of opportunity closes. \> Conversational AI orchestration layer: Ask Wisdom questions in plain language and get cited, actionable answers grounded in your live social data, brand context, and historical performance. And it’s all as easy at chat. \> Connected publishing and planning: With Perch, you can turn insights into scheduled or published content in minutes — without switching tabs or losing context. Unified customer care: Manage comments, messages, and mentions across channels in one place through Nest, with AI-assisted responses and workflow routing. \> Employee advocacy: Turn your most trusted voices — your people — into brand ambassadors. Parliament enables them to easily share on-brand content with their own networks to extend reach and reduce paid media dependency. MCP connectors for Lumen, Perch, and Nest bring Hootsuite Social OS capabilities into the AI tools teams already use, including Claude and ChatGPT. So teams can draft, schedule, publish, engage, and measure across all their channels via Hootsuite without spending every day in a dashboard, calendar, or compose box.


**Average Rating:** 4.3/5.0
**Total Reviews:** 7,266
**How Do G2 Users Rate Hootsuite?**

- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 8.8/10)
- **Social Measurement:** 8.1/10 (Category avg: 8.6/10)
- **Social Reporting:** 8.1/10 (Category avg: 8.6/10)
- **Brand Monitoring:** 8.2/10 (Category avg: 8.7/10)

**Who Is the Company Behind Hootsuite?**

- **Seller:** [Hootsuite](https://www.g2.com/sellers/hootsuite)
- **Company Website:** https://hootsuite.com/
- **Year Founded:** 2008
- **HQ Location:** Vancouver, BC
- **Twitter:** @hootsuite (6,164,377 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/288540/ (1,751 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Social Media Manager, Marketing Manager
- **Top Industries:** Marketing and Advertising, Non-Profit Organization Management
- **Company Size:** 59% Small-Business, 29% Mid-Market


#### What Are Hootsuite's Pros and Cons?

**Pros:**

- Post Scheduling (1066 reviews)
- Scheduling (1031 reviews)
- Ease of Use (855 reviews)
- Time-saving (813 reviews)
- Centralized Management (777 reviews)

**Cons:**

- Limited Features (320 reviews)
- Expensive (317 reviews)
- High Pricing (282 reviews)
- Linking Issues (248 reviews)
- Missing Features (246 reviews)


### What Do G2 Reviewers Say About Hootsuite?
*AI-generated summary from verified user reviews*

**Pros:**

- Users value the **efficient post scheduling** in Hootsuite, optimizing engagement and saving time for diverse social media strategies.
- Users value the **advanced scheduling capabilities** of Hootsuite, enabling strategic post planning for optimal engagement across regions.
- Users appreciate the **ease of use** of Hootsuite, highlighting its reliable posting and efficient multi-platform management.
- Users appreciate the **time-saving capabilities** of Hootsuite, enabling efficient management of multiple social media accounts.
- Users appreciate the **centralized management** of Hootsuite, allowing easy oversight of multiple social media accounts.

**Cons:**

- Users are frustrated by **limited features** of Hootsuite, particularly missing Instagram feed layout previews and untagged mention tracking.
- Users find Hootsuite **expensive** , with limited features in lower-tier plans and rising costs over time.
- Users find Hootsuite's **high pricing** concerning, especially for small businesses requiring affordable options.
- Users experience **linking issues** with Instagram and other integrations, complicating DM automation and monitoring brand mentions.
- Users express frustration over **missing features** in Hootsuite, especially regarding DM automation and untagged mentions.

#### What Are Recent G2 Reviews of Hootsuite?

**"[Easy Content Reuse and Scheduling That Keeps Mentions in One Place](https://www.g2.com/survey_responses/hootsuite-review-13038677)"**

**Rating:** 5.0/5.0 stars
*— Sean H.*

[Read full review](https://www.g2.com/survey_responses/hootsuite-review-13038677)

---

**"[Hootsuite Makes Cross-Platform Scheduling and Reporting Effortless](https://www.g2.com/survey_responses/hootsuite-review-13039785)"**

**Rating:** 5.0/5.0 stars
*— SAID B.*

[Read full review](https://www.g2.com/survey_responses/hootsuite-review-13039785)

---


#### What Are G2 Users Discussing About Hootsuite?

- [How is Hootsuite helping businesses manage their social media presence more effectively and efficiently?](https://www.g2.com/discussions/how-is-hootsuite-helping-businesses-manage-their-social-media-presence-more-effectively-and-efficiently) - 2 comments
- [How is Hootsuite being used to enhance operational efficiency and user experience in its specific field?](https://www.g2.com/discussions/how-is-hootsuite-being-used-to-enhance-operational-efficiency-and-user-experience-in-its-specific-field) - 2 comments
- [What is Hootsuite used for?](https://www.g2.com/discussions/what-is-hootsuite-used-for) - 2 comments
- [What is Hootsuite Social Advertising used for?](https://www.g2.com/discussions/what-is-hootsuite-social-advertising-used-for) - 1 comment
- [What do you get with free Hootsuite?](https://www.g2.com/discussions/what-do-you-get-with-free-hootsuite) - 4 comments

### 3. [Meltwater](https://www.g2.com/products/meltwater/reviews)
Meltwater empowers companies with a suite of solutions that spans media, social, and consumer intelligence. Since 2001, we’ve helped organizations harness the world’s data in real time to fuel smarter decisions, stronger performance and sustainable growth. By analyzing nearly 1 billion pieces of content each day and transforming them into vital insights, Meltwater unlocks the competitive edge needed to drive results. With 27,000 customers, 50 offices across six continents and 2,200 employees, Meltwater is the industry partner of choice for global brands making an impact. We activate the power of data so businesses can make smarter, faster decisions. With the most robust dataset across media, social, consumer trends – and now insights into how large language models (LLMs) shape brand visibility – we give companies a complete view of the conversations, behaviors, and signals influencing their markets. Our powerful AI turns this breadth of data into actionable insights, empowering teams across PR, communications and marketing to confidently drive strategy. -- Mira Studio (AI-Powered Media, Market, and Brand Intelligence Assistant) Key features - Natural language querying - Automated insights - Structured reports - Trend-spotting and explanations with suggested actions - Integrated throughout the full Meltwater Platform - Integrates with Copilot and Slack What is Mira Studio? Mira Studio is Meltwater’s conversational AI teammate for media, market, and brand intelligence. Mira Studio helps PR, comms, and marketing teams cut through complexity and reduce time spent on manual analysis, with prompt-driven reporting, briefing, simplified data exploration, and real-time answers. Who uses Mira Studio? Teams that need quick and shareable insights while reducing manual time spent digging through data. Mira Studio converts Meltwater data into summaries, visuals, and provides explanations through natural language interaction. Get to the why of what’s happening, not just the what. -- Media Intelligence for PR (Media Monitoring and Analysis Platform) Key capabilities - Monitor 6M different media sources - Unlimited search - Real-time alerts - Journalist identification - Competitive benchmarking - Unified, shareable reporting - Predictive analytics for mention forecasting - Brand-level sentiment What is Meltwater Media Intelligence? Meltwater’s media intelligence platform monitors and analyzes earned media coverage through tracking brand mentions and narratives across news, print, broadcast, podcasts, and social media. This enables faster response times to trends or feedback through real-time awareness of message penetration, emerging risks, and consumer sentiment. Who Uses Meltwater Media Intelligence? PR and comms teams use Meltwater Media Intelligence to strengthen PR strategies with accurate measurement of brand impact across media sources. With journalist outreach capabilities within a single platform, PR efforts are streamlined for better results. -- Social Listening and Analytics Key capabilities - Monitoring 200B+ social conversations - Analysis of 300M+ social profiles - Influencer identification - Shareable reporting across earned, owned, and paid social - Brand-level sentiment and predictive analytics for brand measurement and forecasting - AI agents for Boolean search creation and management - AI-powered insights summarize brand and topic narratives - Access to Meltwater API What is Meltwater Social Listening and Analytics? Meltwater social listening and analytics is an integrated platform providing monitoring and AI-powered analysis for billions of social conversations. Connect consumer insights to social strategy and marketing campaigns for a seamless approach to brand promotion, quicker crisis response, and powerful competitor insights without data caps. Who uses Meltwater Social Listening? Marketing and social teams in charge of consumer, competitor, and industry insights. -- Influencer Management (Klear – Influencer Relationship Management Platform) Key capabilities - Database of 30M+ global creator profiles - AI-driven influencer discovery and recommendations - Influencer vetting and brand safety analysis - AI-driven outreach and relationship management - Campaign management and creator collaboration tools - Performance benchmarking and ROI tracking - Competitive influencer intelligence What is our influencer management solution? Klear is Meltwater’s influencer discovery and influencer relationship management solution. Vet, manage, and measure influencers and campaigns at scale from within a single tool. AI-powered influencer recommendations improves targeting accuracy, providing better matches and influencing better ROI. Who uses our influencer management solution? Marketing, PR, and Influencer teams use Klear for implementing and scaling their influencer campaigns. Outreach, gifting, payment, analysis and reporting can all be managed through our platform. -- Enterprise and Professional Services Key capabilities - Analyst-led insights and reporting - Custom data configurations - Enterprise-grade support and delivery What is Meltwater Enterprise and Professional Services? Customized intelligence solutions and professional services from Meltwater experts supports large enterprises with advanced or bespoke requirements. This service provides complex data analysis and reporting that go beyond standard product workflows, and ensures fast and accurate delivery for high-stakes or large-scale intelligence needs.


**Average Rating:** 4.1/5.0
**Total Reviews:** 2,624
**How Do G2 Users Rate Meltwater?**

- **Has the product been a good partner in doing business?:** 8.4/10 (Category avg: 8.8/10)
- **Social Measurement:** 8.1/10 (Category avg: 8.6/10)
- **Social Reporting:** 8.0/10 (Category avg: 8.6/10)
- **Brand Monitoring:** 8.2/10 (Category avg: 8.7/10)

**Who Is the Company Behind Meltwater?**

- **Seller:** [Meltwater](https://www.g2.com/sellers/meltwater)
- **Company Website:** https://www.meltwater.com
- **Year Founded:** 2001
- **HQ Location:** San Francisco, CA
- **Twitter:** @Meltwater (24,840 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/13277/ (2,585 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Social Media Manager, Marketing Manager
- **Top Industries:** Marketing and Advertising, Public Relations and Communications
- **Company Size:** 41% Small-Business, 37% Mid-Market


#### What Are Meltwater's Pros and Cons?

**Pros:**

- Ease of Use (168 reviews)
- Features (137 reviews)
- Helpful (136 reviews)
- Customer Support (111 reviews)
- Helpfulness (96 reviews)

**Cons:**

- Improvement Needed (78 reviews)
- Learning Curve (56 reviews)
- Not Intuitive (50 reviews)
- Technical Issues (48 reviews)
- Complexity (47 reviews)


### What Do G2 Reviewers Say About Meltwater?
*AI-generated summary from verified user reviews*

**Pros:**

- Users appreciate the **ease of use** of Meltwater, enjoying its intuitive interface and helpful onboarding training.
- Users find Meltwater's **user-friendly features** and powerful media database to be exceptionally helpful and enjoyable.
- Users appreciate the **helpful customer service** of Meltwater, ensuring a great experience with timely support and training.
- Users value the **outstanding customer support** from Meltwater, noting responsiveness and helpfulness during urgent client needs.
- Users value the **helpful support and insightful reports** provided by Meltwater, enhancing their overall user experience.

**Cons:**

- Users feel that **improvement is needed** in contract flexibility and auto-save features for better functionality.
- Users find the **learning curve steep** for Meltwater, as the interface lacks intuitiveness and requires training to master.
- Users find the interface **not intuitive** , often discovering features accidentally, which hinders their overall experience.
- Users experience **technical issues** with Meltwater, encountering bugs, lag in accuracy, and content rejection challenges.
- Users find the **interface complex and not intuitive** , necessitating training to navigate Meltwater effectively.

#### What Are Recent G2 Reviews of Meltwater?

**"[Meltwater Makes Reporting Easy for Marketing Communications](https://www.g2.com/survey_responses/meltwater-review-12907316)"**

**Rating:** 4.5/5.0 stars
*— Katie A.*

[Read full review](https://www.g2.com/survey_responses/meltwater-review-12907316)

---

**"[One-Stop Shop for Social Media Management with Stellar Support](https://www.g2.com/survey_responses/meltwater-review-10950025)"**

**Rating:** 5.0/5.0 stars
*— Sydnie F.*

[Read full review](https://www.g2.com/survey_responses/meltwater-review-10950025)

---


#### What Are G2 Users Discussing About Meltwater?

- [What is Linkfluence used for?](https://www.g2.com/discussions/what-is-linkfluence-used-for)
- [How many influencers are on Klear?](https://www.g2.com/discussions/how-many-influencers-are-on-klear) - 1 comment, 1 upvote
- [Who uses meltwater?](https://www.g2.com/discussions/who-uses-meltwater) - 1 comment
- [Is Klear safe?](https://www.g2.com/discussions/is-klear-safe) - 1 comment
- [How much does meltwater cost?](https://www.g2.com/discussions/how-much-does-meltwater-cost) - 2 comments

### 4. [Vista Social](https://www.g2.com/products/vista-social/reviews)
Vista Social is a modern all-in-one social media platform. Expertly crafted social media management tools to help you exceed your goals. Features include publishing and scheduling, reports and analytics, social inbox and listening, review management, link in bio, employee advocacy and much more.


**Average Rating:** 4.8/5.0
**Total Reviews:** 1,099
**How Do G2 Users Rate Vista Social?**

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 8.8/10)
- **Social Measurement:** 9.6/10 (Category avg: 8.6/10)
- **Social Reporting:** 9.6/10 (Category avg: 8.6/10)
- **Brand Monitoring:** 9.6/10 (Category avg: 8.7/10)

**Who Is the Company Behind Vista Social?**

- **Seller:** [Vista Social LLC](https://www.g2.com/sellers/vista-social-llc)
- **Company Website:** https://vistasocial.com
- **Year Founded:** 2022
- **HQ Location:** New York, US
- **Twitter:** @vistasocialapp (2,663 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/vistasocial/ (28 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Social Media Manager, Founder
- **Top Industries:** Marketing and Advertising, Health, Wellness and Fitness
- **Company Size:** 72% Small-Business, 26% Mid-Market


#### What Are Vista Social's Pros and Cons?

**Pros:**

- Ease of Use (562 reviews)
- Social Media Management (455 reviews)
- Features (369 reviews)
- Post Scheduling (340 reviews)
- Centralized Management (337 reviews)

**Cons:**

- Learning Curve (80 reviews)
- Missing Features (69 reviews)
- Social Media Limitations (67 reviews)
- Improvement Needed (65 reviews)
- Linking Issues (60 reviews)


### What Do G2 Reviewers Say About Vista Social?
*AI-generated summary from verified user reviews*

**Pros:**

- Users find Vista Social's **ease of use** unparalleled, streamlining social media management with intuitive features and automation.
- Users praise the **comprehensive social media management features** of Vista Social, enhancing their content creation and organization.
- Users admire the **user-friendly interface and feature-rich platform** of Vista Social, perfect for small to medium businesses.
- Users love the **easy post scheduling** in Vista Social, complemented by organized notifications and a useful unified inbox.
- Users value the **centralized management** of Vista Social, finding it efficient for handling multiple accounts seamlessly.

**Cons:**

- Users find the **learning curve** of Vista Social a bit confusing, but appreciate that it improves with use.
- Users note the **missing features** like LinkedIn DMs and mobile app capabilities limit Vista Social's effectiveness.
- Users are frustrated by the **delay in real-time updates** that hinder prompt customer responses and may lead to losses.
- Users note that there is **room for improvement** in the AI assistant's accuracy and dashboard analytics.
- Users often face **linking issues** with Vista Social, complicating data syncing and account integration across platforms.

#### What Are Recent G2 Reviews of Vista Social?

**"[Easy way to manage multiple social media accounts](https://www.g2.com/survey_responses/vista-social-review-13031656)"**

**Rating:** 5.0/5.0 stars
*— sohail a.*

[Read full review](https://www.g2.com/survey_responses/vista-social-review-13031656)

---

**"[Vista Social: User-Friendly, Reliable Posting, and Powerful Automations](https://www.g2.com/survey_responses/vista-social-review-12895619)"**

**Rating:** 5.0/5.0 stars
*— Devin B.*

[Read full review](https://www.g2.com/survey_responses/vista-social-review-12895619)

---



### 5. [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews)
Brandwatch empowers over 5,000 of the world's most admired companies to understand and engage with customers at the speed of social. Its Consumer Intelligence solution offers AI-enriched data from over 100m social and online sources helping data-driven organizations better understand how consumers feel about their brands, products and industry trends and topics. Insights drawn from this data can help businesses make faster, smarter decisions that better connect with their consumers. Operating and serving clients the world over, Brandwatch has 15 offices across the globe and more than 1,000 employees worldwide. Brandwatch is a Cision Company.


**Average Rating:** 4.4/5.0
**Total Reviews:** 709
**How Do G2 Users Rate Brandwatch Consumer Intelligence?**

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 8.8/10)
- **Social Measurement:** 8.5/10 (Category avg: 8.6/10)
- **Social Reporting:** 8.2/10 (Category avg: 8.6/10)
- **Brand Monitoring:** 8.7/10 (Category avg: 8.7/10)

**Who Is the Company Behind Brandwatch Consumer Intelligence?**

- **Seller:** [Brandwatch](https://www.g2.com/sellers/brandwatch)
- **Company Website:** https://www.brandwatch.com
- **Year Founded:** 2007
- **HQ Location:** Brighton, East Sussex
- **Twitter:** @Brandwatch (34,219 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/451367/ (842 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Analyst, Consultant
- **Top Industries:** Marketing and Advertising, Public Relations and Communications
- **Company Size:** 35% Enterprise, 34% Mid-Market


#### What Are Brandwatch Consumer Intelligence's Pros and Cons?

**Pros:**

- Ease of Use (60 reviews)
- Helpful (34 reviews)
- Intuitive (29 reviews)
- Dashboards (25 reviews)
- Data Accuracy (25 reviews)

**Cons:**

- Learning Curve (20 reviews)
- Limited Features (20 reviews)
- Platform Limitations (19 reviews)
- Not Intuitive (17 reviews)
- Data Inaccuracy (16 reviews)


### What Do G2 Reviewers Say About Brandwatch Consumer Intelligence?
*AI-generated summary from verified user reviews*

**Pros:**

- Users appreciate the **ease of use** of Brandwatch Consumer Intelligence, praising its intuitive and user-friendly design.
- Users appreciate the **transformative insights** of Brandwatch Consumer Intelligence, simplifying data into actionable knowledge for better decision-making.
- Users find Brandwatch Consumer Intelligence to have a **user-friendly and intuitive interface** , enhancing their data analysis experience.
- Users value the **intuitive and customizable dashboards** of Brandwatch Consumer Intelligence, enhancing clarity in data visualization and insights.
- Users trust Brandwatch Consumer Intelligence for its **robust data accuracy** , enabling valuable insights for work and presentations.

**Cons:**

- Users experience a **challenging learning curve** initially, as mastering the platform's features requires significant time and effort.
- Users find the **limited features** of Brandwatch Consumer Intelligence restrict their analysis and navigation experience.
- Users find **platform limitations** hinder data parsing, viewing entries, and exporting, causing frustration during analysis.
- Users find the interface of Brandwatch Consumer Intelligence **not intuitive** , leading to a confusing setup and navigation challenges.
- Users experience frustrating **data inaccuracies** with sentiment analysis and niche data limitations on Brandwatch Consumer Intelligence.

#### What Are Recent G2 Reviews of Brandwatch Consumer Intelligence?

**"[BrandWatch for your Social Listening needs](https://www.g2.com/survey_responses/brandwatch-consumer-intelligence-review-4237086)"**

**Rating:** 4.5/5.0 stars
*— Francisco O.*

[Read full review](https://www.g2.com/survey_responses/brandwatch-consumer-intelligence-review-4237086)

---

**"[Integration of accounts and queries to obtain more data and create reports](https://www.g2.com/survey_responses/brandwatch-consumer-intelligence-review-12982834)"**

**Rating:** 5.0/5.0 stars
*— Verified User in Marketing and Advertising*

[Read full review](https://www.g2.com/survey_responses/brandwatch-consumer-intelligence-review-12982834)

---


#### What Are G2 Users Discussing About Brandwatch Consumer Intelligence?

- [What does Brandwatch do?](https://www.g2.com/discussions/what-does-brandwatch-do) - 1 comment
- [Is brandwatch free?](https://www.g2.com/discussions/is-brandwatch-free) - 1 comment
- [How much does brandwatch cost?](https://www.g2.com/discussions/how-much-does-brandwatch-cost)
- [What is brandwatch used for?](https://www.g2.com/discussions/what-is-brandwatch-used-for) - 2 comments

### 6. [BrandMentions](https://www.g2.com/products/brandmentions/reviews)
BrandMentions is the ultimate AI-driven solution for monitoring your brand’s presence across the digital landscape. As one of the most comprehensive social listening tools on the market, BrandMentions captures every mention and delivers in-depth analytics, equipping you to make confident, data-driven decisions. A powerful yet affordable media monitoring tool, BrandMentions helps you manage your online reputation, analyze marketing campaigns, track competitors, gather customer feedback, and much more—all in one smart platform.


**Average Rating:** 4.9/5.0
**Total Reviews:** 237
**How Do G2 Users Rate BrandMentions?**

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 8.8/10)
- **Social Measurement:** 8.9/10 (Category avg: 8.6/10)
- **Social Reporting:** 9.1/10 (Category avg: 8.6/10)
- **Brand Monitoring:** 9.0/10 (Category avg: 8.7/10)

**Who Is the Company Behind BrandMentions?**

- **Seller:** [BrandMentions](https://www.g2.com/sellers/brandmentions)
- **Company Website:** https://brandmentions.com
- **Year Founded:** 2015
- **HQ Location:** Iasi, RO
- **Twitter:** @BrandMentions (1,588 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/brandmentions/ (5 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** CEO, Founder
- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 52% Mid-Market, 40% Small-Business


#### What Are BrandMentions's Pros and Cons?

**Pros:**

- Ease of Use (97 reviews)
- Sentiment Analysis (92 reviews)
- Brand Management (81 reviews)
- Insights (69 reviews)
- Trend Analysis (67 reviews)

**Cons:**

- Filtering Problems (26 reviews)
- Limited Customization (24 reviews)
- Time-consuming Processes (23 reviews)
- Slow Loading (22 reviews)
- Learning Curve (20 reviews)


### What Do G2 Reviewers Say About BrandMentions?
*AI-generated summary from verified user reviews*

**Pros:**

- Users appreciate the **ease of use** of BrandMentions, allowing teams to get operational quickly and efficiently.
- Users admire the **impressive scale of sentiment analysis** in BrandMentions, effectively tracking brand health globally.
- Users value the **strong reporting engine** of BrandMentions, appreciating its balance of power and simplicity in monitoring.
- Users value the **real-time competitor tracking** of BrandMentions, gaining insights that enhance strategic decision-making and focus.
- Users value the **trend analysis capabilities** of BrandMentions for efficient tracking and response to discussions and engagement.

**Cons:**

- Users find the **filtering challenges** of BrandMentions cumbersome, highlighting the need for more refined options and settings.
- Users find the **limited customization** options frustrating, wishing for more flexibility in report visuals and filters.
- Users find the **time-consuming processes** of BrandMentions challenging, particularly with detailed reports and multi-metric dashboards.
- Users experience **slow loading times** for data exports and reports, impacting timely analysis and mobile usability.
- Users find the **learning curve steep** , particularly with advanced features and reporting, impacting initial setup efficiency.

#### What Are Recent G2 Reviews of BrandMentions?

**"[The Essential Radar for Brand Visibility in the Era of AI & Answer Engine Optimization (AEO)](https://www.g2.com/survey_responses/brandmentions-review-12873741)"**

**Rating:** 5.0/5.0 stars
*— Mario B.*

[Read full review](https://www.g2.com/survey_responses/brandmentions-review-12873741)

---

**"[Accurate, Fast, and Easy: Brand Mentions Keeps Getting Better](https://www.g2.com/survey_responses/brandmentions-review-12948694)"**

**Rating:** 4.5/5.0 stars
*— Andrea v.*

[Read full review](https://www.g2.com/survey_responses/brandmentions-review-12948694)

---


#### What Are G2 Users Discussing About BrandMentions?

- [How can I track social media mentions for free?](https://www.g2.com/discussions/how-can-i-track-social-media-mentions-for-free)
- [What is Social Mention used for?](https://www.g2.com/discussions/what-is-social-mention-used-for)
- [What is BrandMentions?](https://www.g2.com/discussions/what-is-brandmentions)
- [How does BrandMentions work?](https://www.g2.com/discussions/how-does-brandmentions-work)

### 7. [YouScan](https://www.g2.com/products/youscan/reviews)
YouScan is a next-generation, AI-powered social listening platform designed to help users gain deep insights into customer behavior and sentiment. This innovative solution caters specifically to marketers, researchers, and public relations professionals who seek to understand their audience more comprehensively. By analyzing what customers say, do, and who they are, YouScan provides a holistic view of consumer interactions with brands, enabling organizations to make informed decisions based on real-time data. The platform is particularly beneficial for a diverse range of users, including large corporations and smaller, customer-centric brands. With over 400 clients worldwide, including industry giants like Nestle, L'Oreal, and Coca-Cola, YouScan is trusted by both established brands and emerging companies. Its mission is to empower organizations to listen to their customers effectively, fostering improved engagement and strategic growth. YouScan boasts several key features that set it apart in the social listening category. One of its standout offerings is the Insights Copilot, a conversational social listening AI agent. This feature simplifies the process of extracting valuable insights from vast amounts of text data, allowing users to effortlessly gauge consumer opinions on brands, competitors, and relevant events. Additionally, YouScan's industry-leading image analysis capabilities enable "visual listening," allowing users to understand how consumers interact with brands through social media images, including brand logo detection and automated visual content reports. Understanding the audience is crucial for effective marketing strategies, and YouScan excels in this area with its Audience Insights feature. This tool provides demographic information, interests, and occupations of individuals discussing brands and topics on social media, allowing users to tailor their marketing efforts to specific segments. The platform's powerful reporting capabilities, combined with a sleek and user-friendly interface, make it accessible and appealing to a wide range of users, from large enterprises to startups. Recognized by industry experts, YouScan has received accolades such as being named a "Cool AI Vendor for Marketing" by Gartner and winning multiple MarkTech Breakthrough Awards for "Best Social Media Monitoring Software." Founded in Kyiv, YouScan has grown into a distributed team with offices across Europe and Latin America, reflecting its commitment to serving a global clientele while continuously evolving to meet the needs of the market.


**Average Rating:** 4.7/5.0
**Total Reviews:** 294
**How Do G2 Users Rate YouScan?**

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 8.8/10)
- **Social Measurement:** 9.2/10 (Category avg: 8.6/10)
- **Social Reporting:** 9.0/10 (Category avg: 8.6/10)
- **Brand Monitoring:** 9.5/10 (Category avg: 8.7/10)

**Who Is the Company Behind YouScan?**

- **Seller:** [YouScan](https://www.g2.com/sellers/youscan)
- **Company Website:** https://www.youscan.io/en
- **Year Founded:** 2010
- **HQ Location:** Kyiv, Kyiv City
- **Twitter:** @YouScan_io (441 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/525639/ (95 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Marketing and Advertising, Public Relations and Communications
- **Company Size:** 47% Small-Business, 35% Mid-Market


#### What Are YouScan's Pros and Cons?

**Pros:**

- Customer Support (47 reviews)
- Helpful (45 reviews)
- Ease of Use (41 reviews)
- Analytics (30 reviews)
- Social Listening (30 reviews)

**Cons:**

- Learning Curve (19 reviews)
- Difficult Learning (13 reviews)
- Slow Performance (13 reviews)
- Limited Features (11 reviews)
- Data Inaccuracy (9 reviews)


### What Do G2 Reviewers Say About YouScan?
*AI-generated summary from verified user reviews*

**Pros:**

- Users praise the **responsive customer support** of YouScan, enhancing their experience with timely and helpful assistance.
- Users appreciate the **helpful customer support** of YouScan, which promptly addresses questions and enhances user experience.
- Users appreciate the **user-friendly interface** of YouScan, making data monitoring and reporting efficient and intuitive.
- Users value the **robust analytics capabilities** of YouScan, enabling swift trend identification and data-driven decision-making.
- Users appreciate the **effective social listening** capabilities of YouScan, enhancing brand monitoring and customer support significantly.

**Cons:**

- Users struggle with a steep **learning curve** in YouScan, making it challenging for those unfamiliar with tech.
- Users find the **difficult learning curve** of YouScan challenging but manageable with guidance and documentation.
- Users experience **slow performance** with YouScan, especially when analyzing large datasets and managing customization options.
- Users find YouScan's **limited features** frustrating, especially regarding query numbers and integration capabilities.
- Users report **data inaccuracy** due to limited queries and challenges in analyzing and cleaning collected data on YouScan.

#### What Are Recent G2 Reviews of YouScan?

**"[YouScan Is Essential for TikTok Listening—and Valuable Across Platforms](https://www.g2.com/survey_responses/youscan-review-12791704)"**

**Rating:** 4.5/5.0 stars
*— Jack F.*

[Read full review](https://www.g2.com/survey_responses/youscan-review-12791704)

---

**"[Excellent Threads Coverage, Smooth API Setup, and Proactive CSM Support](https://www.g2.com/survey_responses/youscan-review-12851551)"**

**Rating:** 4.5/5.0 stars
*— bizinside .*

[Read full review](https://www.g2.com/survey_responses/youscan-review-12851551)

---


#### What Are G2 Users Discussing About YouScan?

- [What are the benefits and challenges of using YouScan for social media listening?](https://www.g2.com/discussions/what-are-the-benefits-and-challenges-of-using-youscan-for-social-media-listening)
- [What is YouScan used for?](https://www.g2.com/discussions/what-is-youscan-used-for) - 1 comment, 1 upvote

### 8. [Brand24](https://www.g2.com/products/brand24/reviews)
Brand24 Brand24 is one of the most advanced social media monitoring tools with AI-powered reports and insights. Thousands of companies of all sizes use Brand24 to identify and analyze online conversations about their brands, products, and competitors across the web. Brand24 empowers its users to stay updated on what's being said about their businesses online, get customer insights, engage communities, identify sales leads, improve social customer service, reach out to influencers, and monitor their competition. It's a solid and affordable media monitoring tool to help you manage online reputation, track and assess marketing campaigns, track your competitors, get customer feedback, do social selling and more.


**Average Rating:** 4.6/5.0
**Total Reviews:** 350
**How Do G2 Users Rate Brand24?**

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 8.8/10)
- **Social Measurement:** 8.8/10 (Category avg: 8.6/10)
- **Social Reporting:** 8.9/10 (Category avg: 8.6/10)
- **Brand Monitoring:** 9.4/10 (Category avg: 8.7/10)

**Who Is the Company Behind Brand24?**

- **Seller:** [Brand24](https://www.g2.com/sellers/brand24)
- **Company Website:** https://brand24.com/
- **Year Founded:** 2010
- **HQ Location:** Wrocław, Poland
- **Twitter:** @brand24 (23,583 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2890993/ (95 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Marketing Manager, Founder
- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 65% Small-Business, 28% Mid-Market


#### What Are Brand24's Pros and Cons?

**Pros:**

- Ease of Use (20 reviews)
- Helpful (15 reviews)
- Brand Monitoring (12 reviews)
- User Interface (11 reviews)
- Mentions Tracking (10 reviews)

**Cons:**

- Filtering Problems (8 reviews)
- Limited Features (6 reviews)
- Data Inaccuracy (5 reviews)
- Irrelevant Content (5 reviews)
- Slow Loading (5 reviews)


### What Do G2 Reviewers Say About Brand24?
*AI-generated summary from verified user reviews*

**Pros:**

- Users find Brand24 to be highly **user-friendly and easy to navigate** , enhancing their overall experience significantly.
- Users value the **comprehensive insights** from Brand24, which simplify monitoring and enhance their online awareness daily.
- Users value the **comprehensive brand monitoring** features of Brand24, enabling easy tracking and understanding of online presence.
- Users appreciate the **easy-to-use interface** of Brand24, facilitating effortless navigation and quick access to essential features.
- Users love the **real-time mentions tracking** of Brand24, appreciating its intuitive dashboard and accurate sentiment analysis.

**Cons:**

- Users find **filtering problems** frustrating, needing repeated setup and struggling with irrelevant mentions affecting analysis clarity.
- Users find Brand24's **limited features** frustrating, especially regarding historical data access and project setup inefficiencies.
- Users report **data inaccuracy** , especially with sarcasm, causing confusion and requiring constant adjustments to filters.
- Users often face **irrelevant content** in results, requiring manual filtering to ensure accurate online presence insights.
- Users experience **slow loading times** on Brand24, which can hinder productivity and frustrate the overall experience.

#### What Are Recent G2 Reviews of Brand24?

**"[Real-Time Insights with User-Friendly Setup](https://www.g2.com/survey_responses/brand24-review-12533019)"**

**Rating:** 5.0/5.0 stars
*— Bartłomiej K.*

[Read full review](https://www.g2.com/survey_responses/brand24-review-12533019)

---

**"[The role of Brand24 as a social listening platform](https://www.g2.com/survey_responses/brand24-review-12964263)"**

**Rating:** 5.0/5.0 stars
*— Beata R.*

[Read full review](https://www.g2.com/survey_responses/brand24-review-12964263)

---



### 9. [Agorapulse](https://www.g2.com/products/agorapulse/reviews)
Stay organized, save time, and easily manage your social media with Agorapulse’s inbox, publishing, reporting, monitoring, and team collaboration tools. Agorapulse supports Facebook, Twitter, Instagram, Pinterest, LinkedIn, TikTok, and YouTube. Here are six features that customers love most about Agorapulse: 1. Unified social inbox: Easily manage all your social media messages, comments, and reviews in one place. 2. Intuitive publishing: Plan, collaborate, and schedule content seamlessly across all your social channels. 3. Insightful analytics: Receive beautiful, actionable reports in PDF and CSV formats that show what's working — and what isn’t. 4. Social listening: Discover trends and insights about your brand — and your competitors. 5. Award-winning support: Benefit from fast, friendly assistance with industry-leading response times. 6. Exclusive Social Media ROI tool: Prove the value of your social media strategy by tracking top-performing platforms, content, and even team members. Agorapulse also offers free tools for social media managers, including Facebook Ads Report and Social Trends.


**Average Rating:** 4.5/5.0
**Total Reviews:** 945
**How Do G2 Users Rate Agorapulse?**

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 8.8/10)
- **Social Measurement:** 8.7/10 (Category avg: 8.6/10)
- **Social Reporting:** 8.6/10 (Category avg: 8.6/10)
- **Brand Monitoring:** 8.5/10 (Category avg: 8.7/10)

**Who Is the Company Behind Agorapulse?**

- **Seller:** [Agorapulse](https://www.g2.com/sellers/agorapulse)
- **Year Founded:** 2010
- **HQ Location:** Paris
- **Twitter:** @AgoraPulse (13,032 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2679402/ (193 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Social Media Manager, Owner
- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 70% Small-Business, 21% Mid-Market


#### What Are Agorapulse's Pros and Cons?

**Pros:**

- Centralized Management (14 reviews)
- Ease of Use (14 reviews)
- Helpful (12 reviews)
- Intuitive (11 reviews)
- Post Scheduling (11 reviews)

**Cons:**

- Expensive (6 reviews)
- High Pricing (5 reviews)
- Improvement Needed (5 reviews)
- Difficult Reporting (4 reviews)
- Limited Customization (4 reviews)


### What Do G2 Reviewers Say About Agorapulse?
*AI-generated summary from verified user reviews*

**Pros:**

- Users appreciate the **centralized management** of Agorapulse, making social media monitoring and engagement seamless and efficient.
- Users find Agorapulse's **ease of use** exceptional, enhancing their experience with its intuitive interface and responsive support.
- Users praise the **helpful tech team** of Agorapulse, enhancing their experience with valuable suggestions and support.
- Users love the **intuitive design** of Agorapulse, making management and navigation straightforward and efficient.
- Users appreciate the **post scheduling** feature of Agorapulse, finding it efficient and reliable for managing social media.

**Cons:**

- Users express disappointment over Agorapulse's **expensive pricing** and persistent issues with billing and reporting bugs.
- Users find Agorapulse **highly priced** compared to alternatives, feeling limited by features locked behind paywalls.
- Users report that Agorapulse needs **significant improvement** in customer service and mobile functionality for a better experience.
- Users find the **difficult reporting** lacks comprehensiveness, missing key integrations that are valuable for agencies.
- Users feel that Agorapulse has **limited customization** options for reports and features, hindering user experience.

#### What Are Recent G2 Reviews of Agorapulse?

**"[Keeping all your social media organized without the usual chaos](https://www.g2.com/survey_responses/agorapulse-review-13040812)"**

**Rating:** 5.0/5.0 stars
*— Alamgir H.*

[Read full review](https://www.g2.com/survey_responses/agorapulse-review-13040812)

---

**"[Time-Saving Social Media Tool with Superb Usability](https://www.g2.com/survey_responses/agorapulse-review-4616352)"**

**Rating:** 5.0/5.0 stars
*— Todd P.*

[Read full review](https://www.g2.com/survey_responses/agorapulse-review-4616352)

---


#### What Are G2 Users Discussing About Agorapulse?

- [What is Agorapulse used for?](https://www.g2.com/discussions/what-is-agorapulse-used-for) - 1 comment
- [How many accounts can you have on Hootsuite?](https://www.g2.com/discussions/agorapulse-how-many-accounts-can-you-have-on-hootsuite)
- [What are the features of Hootsuite?](https://www.g2.com/discussions/agorapulse-what-are-the-features-of-hootsuite)
- [How much does Agorapulse cost?](https://www.g2.com/discussions/how-much-does-agorapulse-cost)
- [Is Agorapulse free?](https://www.g2.com/discussions/is-agorapulse-free) - 3 comments

### 10. [Reputation](https://www.g2.com/products/reputation/reviews)
Reputation is the #1 AI-native reputation management platform, built to help multi-location businesses be found, trusted, and chosen in search, AI answers, and everywhere customers make decisions. By operating as a unified data system, the platform turns fragmented reviews, listings, and surveys into actionable intelligence—ensuring every local storefront, franchise, or dealer group receives clear, prioritized actions. This consolidation empowers marketing and operations teams with complete visibility into local search performance and customer interactions across the entire enterprise network. Rather than functioning as a standard aggregation tool, the platform's core architecture facilitates advanced operational analytics and Generative Engine Optimization (GEO). The system processes siloed feedback channels into operational intelligence, allowing teams to uncover critical performance metrics without manually scouring through raw data. This capability is powered by a native AI assistant (Reputation IQ) that analyzes all feedback data to find trends and opportunities for improvement. Because this intelligence operates natively within the platform, organizations can extract deep conversational insights and track location-specific performance while keeping their proprietary data completely secure from third-party exposure. Core Capabilities Unified Feedback Hub: Consolidates reviews, surveys, and social media commentary from over 200 external directories into a centralized dashboard for standardized monitoring. Conversational Intelligence: Leverages secure, internal AI to instantly identify sentiment trends and customer friction points at scale. Global Listings Management: Audits and publishes accurate location data across the digital ecosystem to ensure strict consistency. AI Engine Optimization (AEO): Analyzes how large language models perceive the brand, equipping teams to optimize structured data for algorithmic discovery. Core Benchmarking: Calculates an objective Reputation Score to index review volume, sentiment analysis, and responsiveness against industry competitors. The primary value of Reputation lies in its capacity to transform legacy local SEO efforts into a modern AEO strategy. As search behavior continues to fragment, multi-location brands utilize the platform to solve the inherent blind spots created by AI aggregators. By actively managing their digital footprint and automating their engagement protocols, organizations establish the precise citation consistency and interaction signals required by large language models. Ultimately, the platform empowers businesses to systematically elevate their localized customer experience, secure massive operational time savings, and capture market share through improved algorithmic visibility.


**Average Rating:** 4.5/5.0
**Total Reviews:** 2,404
**How Do G2 Users Rate Reputation?**

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 8.8/10)
- **Social Measurement:** 8.9/10 (Category avg: 8.6/10)
- **Social Reporting:** 9.0/10 (Category avg: 8.6/10)
- **Brand Monitoring:** 8.7/10 (Category avg: 8.7/10)

**Who Is the Company Behind Reputation?**

- **Seller:** [Reputation](https://www.g2.com/sellers/reputation)
- **Company Website:** https://reputation.com/
- **Year Founded:** 2006
- **HQ Location:** San Ramon, CA
- **Twitter:** @Reputation_Com (10,930 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1579888/ (707 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Community Manager, Property Manager
- **Top Industries:** Automotive, Real Estate
- **Company Size:** 46% Mid-Market, 29% Small-Business


#### What Are Reputation's Pros and Cons?

**Pros:**

- Ease of Use (103 reviews)
- Review Management (90 reviews)
- Helpful (79 reviews)
- Centralized Reviews (69 reviews)
- Reputation Management (62 reviews)

**Cons:**

- Improvement Needed (25 reviews)
- Reporting Issues (21 reviews)
- Review Management (21 reviews)
- Missing Features (18 reviews)
- Scoring Issues (17 reviews)


### What Do G2 Reviewers Say About Reputation?
*AI-generated summary from verified user reviews*

**Pros:**

- Users find Reputation **easy to use** , enjoying its straightforward interface that simplifies managing customer feedback and metrics.
- Users appreciate the **easy SMS review requests** of Reputation, enhancing engagement and feedback collection effectively.
- Users value the **user-friendly interface** of Reputation.com, benefiting from clear data and helpful insights for improvement.
- Users value the **centralized review management** of Reputation, simplifying responses and improving dealership oversight across platforms.
- Users appreciate the **centralized management** of reviews and surveys, making response handling efficient and seamless.

**Cons:**

- Users note the need for **improvement in integration and implementation** for a smoother experience with Reputation.
- Users find the **survey email issues** frustrating, particularly when incorrect addresses prevent resending requests for feedback.
- Users find the **feedback capture process frustrating** due to issues with bouncing survey emails and resending limitations.
- Users are disappointed by the **missing features** in Reputation, wanting more tools for insights and social publishing.
- Users find **scoring issues** frustrating, with unclear calculations and concerns over score drops affecting team engagement.

#### What Are Recent G2 Reviews of Reputation?

**"[Visually pleasing & streamlined process. No complaints](https://www.g2.com/survey_responses/reputation-review-9899978)"**

**Rating:** 4.0/5.0 stars
*— Danny M.*

[Read full review](https://www.g2.com/survey_responses/reputation-review-9899978)

---

**"[Centralized Hub for Reputation with Room for Social Media Improvement](https://www.g2.com/survey_responses/reputation-review-7128655)"**

**Rating:** 4.0/5.0 stars
*— Giovanni A.*

[Read full review](https://www.g2.com/survey_responses/reputation-review-7128655)

---


#### What Are G2 Users Discussing About Reputation?

- [Is BlackLine an ERP?](https://www.g2.com/discussions/is-blackline-an-erp)
- [How much does reputation com cost?](https://www.g2.com/discussions/how-much-does-reputation-com-cost) - 1 comment
- [What is Reputation Management Software?](https://www.g2.com/discussions/what-is-reputation-management-software) - 1 comment
- [How does reputation com work?](https://www.g2.com/discussions/how-does-reputation-com-work) - 1 comment

### 11. [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews)
Sprinklr Social’s industry-leading platform empowers enterprise teams of all sizes to deliver a consistent brand experience across 35+ digital and social channels to drive engagement and revenue, with in-depth capabilities across publishing, engagement, listening, analytics, employee advocacy, influencer marketing and commerce. - Plan and schedule content using an editorial calendar, store all media assets in a digital asset manager and simultaneously publish across channels at AI-recommended times with an omni- channel publisher - Generate engaging, platform-specific content instantly with Sprinklr AI+ - Engage with your audience across 35+ social and messaging channels using a unified inbox - Leverage AI-powered classification to efficiently analyze sentiment and intent of the inbound messages and engage better and faster with AI Smart Response, Smart Compose, and auto- responses - Analyze performance across owned, earned and paid media, and integrate data from multiple sources into a unified report and get on-demand or routine access - Get 5 times more granular business insights with custom metrics and out-of-the-box dashboards - Uncover AI-powered, critical insights across brand health, campaign performance, competitor benchmarking and more - Empower your sales teams to grow leads by reaching more prospects and delivering personalized content faster - Amplify reach by empower your employees to share your branded content easily, leveraging user-generated content and engaging influencers - Leverage truly enterprise-grade with 10x more granular & customizable compliance and approval workflows for unique business needs


**Average Rating:** 4.1/5.0
**Total Reviews:** 1,138
**How Do G2 Users Rate Sprinklr Social?**

- **Has the product been a good partner in doing business?:** 8.0/10 (Category avg: 8.8/10)
- **Social Measurement:** 8.2/10 (Category avg: 8.6/10)
- **Social Reporting:** 8.3/10 (Category avg: 8.6/10)
- **Brand Monitoring:** 8.3/10 (Category avg: 8.7/10)

**Who Is the Company Behind Sprinklr Social?**

- **Seller:** [Sprinklr](https://www.g2.com/sellers/sprinklr)
- **Company Website:** https://www.sprinklr.com
- **Year Founded:** 2009
- **HQ Location:** New York
- **Twitter:** @Sprinklr (38,047 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/399351/ (4,380 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Social Media Specialist, Social Media Manager
- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 49% Enterprise, 29% Mid-Market


#### What Are Sprinklr Social's Pros and Cons?

**Pros:**

- Ease of Use (79 reviews)
- Centralized Management (70 reviews)
- Features (57 reviews)
- Analytics (43 reviews)
- Social Media Integration (37 reviews)

**Cons:**

- Complex Usage (51 reviews)
- Learning Curve (45 reviews)
- Complexity (31 reviews)
- Improvement Needed (30 reviews)
- Learning Complexity (29 reviews)


### What Do G2 Reviewers Say About Sprinklr Social?
*AI-generated summary from verified user reviews*

**Pros:**

- Users appreciate the **ease of use** of Sprinklr Social, complemented by strong support from the dedicated team.
- Users value the **centralized management** of Sprinklr Social, enhancing efficiency across multiple social media platforms.
- Users appreciate the **customizable features** of Sprinklr Social, enhancing team collaboration and simplifying multi-channel management.
- Users value the **robust reporting and analytics** of Sprinklr Social, enhancing their tracking of KPIs effectively.
- Users value the **seamless management of multiple social media channels** in one place, enhancing engagement and monitoring.

**Cons:**

- Users often find the **complex usage** of Sprinklr Social overwhelming, especially when navigating features and generating reports.
- Users find the **learning curve steep** , making Sprinklr Social challenging to master and requiring extensive training and support.
- Users find Sprinklr Social to have a **steep learning curve** and complexity that can hinder effective usage.
- Users find that **improvement is needed** due to the complexity and steep learning curve of Sprinklr Social.
- Users find the **learning complexity** of Sprinklr Social challenging, often requiring additional training to navigate effectively.

#### What Are Recent G2 Reviews of Sprinklr Social?

**"[Powerful all-in-one social management tool with a learning curve](https://www.g2.com/survey_responses/sprinklr-social-review-11817331)"**

**Rating:** 4.5/5.0 stars
*— Nareg K.*

[Read full review](https://www.g2.com/survey_responses/sprinklr-social-review-11817331)

---

**"[Feature Rich Social Platform That Keeps Getting Smarter](https://www.g2.com/survey_responses/sprinklr-social-review-11426970)"**

**Rating:** 5.0/5.0 stars
*— Shruti D.*

[Read full review](https://www.g2.com/survey_responses/sprinklr-social-review-11426970)

---



### 12. [Lucidya - Social Media Analytics](https://www.g2.com/products/lucidya-social-media-analytics/reviews)
Lucidya’s AI-powered Social Listening software helps enterprises understand what is being said about their brand so they can spot trends, identify growth opportunities, and protect their reputation. With advanced brand monitoring, sentiment analysis, and competitive benchmarking, Lucidya enables businesses to capture every conversation that matters across digital channels. From monitoring brand health to uncovering market opportunities, Lucidya transforms raw social data into actionable insights that safeguard reputation, deepen customer understanding, and accelerate growth. With real-time alerts, analytics dashboards, influencer tracking, and automated reporting, Lucidya empowers teams to move faster, make smarter decisions, and stay ahead of customer expectations. Key Capabilities of Lucidya’s Social Listening Platform -Monitor brand health in real time by tracking mentions, sentiment, and public perception across social media, blogs, forums, and news sites. -Stay proactive with instant alerts on traffic spikes, influencer activity, and emerging trends to respond quickly and prevent crises. -Visualize performance with analytics dashboards that centralize KPIs, highlight opportunities, and align stakeholders. -Benchmark against competitors with share of voice analysis, sentiment tracking, and performance comparisons to identify strengths, weaknesses, and market gaps. -Optimize campaign performance by analyzing engagement, sentiment, and ROI with detailed post-level and tweet volume insights. -Leverage historical and live data to uncover long-term trends, forecast market shifts, and react instantly to new developments. -Protect brand reputation by detecting sudden spikes in negative sentiment and mitigating risks before they escalate into crises. -Gain audience insights into customer behavior, preferences, and sentiment to personalize strategies and boost engagement. -Track influencer marketing opportunities by monitoring influencer activity, mentions, and engagement to strengthen brand visibility. -Stay informed on industry trends with continuous monitoring of competitor activity, customer conversations, and market shifts. -Maximize event impact by tracking conversations around product launches, conferences, and events in real time to adapt campaigns on the spot. Save time with automated reporting by distributing tailored insights to stakeholders without manual effort. Keep an eye on your brand's social media activities and market performance across all digital channels with Lucidya’s Social Listening platform.


**Average Rating:** 4.7/5.0
**Total Reviews:** 113
**How Do G2 Users Rate Lucidya - Social Media Analytics?**

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 8.8/10)
- **Social Measurement:** 9.1/10 (Category avg: 8.6/10)
- **Social Reporting:** 9.3/10 (Category avg: 8.6/10)
- **Brand Monitoring:** 9.3/10 (Category avg: 8.7/10)

**Who Is the Company Behind Lucidya - Social Media Analytics?**

- **Seller:** [Lucidya](https://www.g2.com/sellers/lucidya)
- **Company Website:** https://www.lucidya.com
- **Year Founded:** 2016
- **HQ Location:** Riyadh
- **Twitter:** @Lucidya (25,471 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/lucidya/ (344 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 50% Small-Business, 29% Mid-Market


#### What Are Lucidya - Social Media Analytics's Pros and Cons?

**Pros:**

- Ease of Use (4 reviews)
- Setup Ease (4 reviews)
- Intuitive (3 reviews)
- Analytics (2 reviews)
- Trend Analysis (2 reviews)

**Cons:**

- Difficult Reporting (3 reviews)
- Dashboard Issues (2 reviews)
- Comment Management (1 reviews)
- Customization Issues (1 reviews)
- Data Inaccuracy (1 reviews)


### What Do G2 Reviewers Say About Lucidya - Social Media Analytics?
*AI-generated summary from verified user reviews*

**Pros:**

- Users find Lucidya's **ease of use** enhances their ability to analyze data and respond to customer needs promptly.
- Users praise the **seamless setup** with Lucidya, appreciating quick account configuration and easy onboarding.
- Users find Lucidya to be **intuitive and user-friendly** , facilitating quick insights and seamless integration into daily workflows.
- Users value the **user-friendly analytics** of Lucidya, enabling quick insights and easy data interpretation for effective decision-making.
- Users value the **relevant insights and trend analysis** of Lucidya, effectively supporting informed strategies in local markets.

**Cons:**

- Users find the **difficult reporting** process in Lucidya's platform hinders customization and timely data analysis for teams.
- Users desire more **interactivity and customization** in the Lucidya dashboard for enhanced analytics and flexibility.
- Users experience **slow data loading speeds** , which can affect report generation and user efficiency during high usage periods.
- Users face a **learning curve with customization** in Lucidya, wishing for more flexibility in reports and dashboards.
- Users indicate that **data inaccuracy** in reports necessitates manual validation, highlighting a need for better customization.

#### What Are Recent G2 Reviews of Lucidya - Social Media Analytics?

**"[Unified Social Media Insights with Real-Time Tracking](https://www.g2.com/survey_responses/lucidya-social-media-analytics-review-12868797)"**

**Rating:** 4.5/5.0 stars
*— Harish S.*

[Read full review](https://www.g2.com/survey_responses/lucidya-social-media-analytics-review-12868797)

---

**"[Powerful Social Listening and Analytics Platform](https://www.g2.com/survey_responses/lucidya-social-media-analytics-review-12901283)"**

**Rating:** 4.5/5.0 stars
*— Tina S.*

[Read full review](https://www.g2.com/survey_responses/lucidya-social-media-analytics-review-12901283)

---


#### What Are G2 Users Discussing About Lucidya - Social Media Analytics?

- [What improvements would you suggest for Lucidya to better meet your social media analytics needs?](https://www.g2.com/discussions/what-improvements-would-you-suggest-for-lucidya-to-better-meet-your-social-media-analytics-needs)
- [What is Lucidya - Social Media Analytics used for?](https://www.g2.com/discussions/what-is-lucidya-social-media-analytics-used-for)

### 13. [Muck Rack](https://www.g2.com/products/muck-rack/reviews)
Muck Rack is the AI communications platform where trusted data, human expertise, and embedded intelligence come together to drive clarity, speed, and impact across the PR workflow. Founded in 2009 to support journalists and strengthen the media ecosystem, Muck Rack has grown into a single system of record used by thousands of organizations to make sense of the media conversation around them. Today, teams rely on Muck Rack to understand how their brand shows up across news, social channels, and AI-generated answers, and to act with confidence in a rapidly changing communications landscape. Purpose-built for communications and public relations professionals, Muck Rack brings together global media monitoring, trusted media data, AI automation, and analyst-led Media Intelligence into a single PR software platform. Teams can find and engage the right journalists, monitor coverage and conversations in real time, assess brand perception and narrative risk, and prove the impact of their work through unified reporting. All capabilities are powered by the same intelligent data layer, eliminating silos and enabling faster, more confident decision-making across the organization. At the foundation of the platform is visibility and intelligence across the full narrative. Muck Rack monitors news, social media, podcasts, newsletters, and global outlets, using advanced tagging, entity recognition, and entity-level sentiment to surface the coverage and conversations that matter most. Powered by Muck Rack’s Curation Engine, this monitoring is organized around meaning, not keywords—using AI trained and refined by Media Intelligence experts to verify relevance, categorize coverage, and deliver clean, structured reports ready for analysis and action. This intelligence is paired with the industry’s most trusted Media Database, built through a combination of advanced technology and an in-house editorial team that manually verifies journalists and outlets, ensuring accurate, up-to-date data that strengthens outreach, monitoring, and reporting. Muck Rack’s AI is embedded with intention and designed to empower communicators. AI automates time-consuming tasks such as research, filtering, summarization, targeting, and reporting, while human editorial and analyst expertise ensures nuance, credibility, and context. Embedded AI agents support every stage of the workflow, from building media lists and optimizing pitch recipients to summarizing coverage and connecting outreach activity to results. These capabilities extend into Generative Pulse, Muck Rack’s solution for Generative Engine Optimization and Answer Engine Optimization. As audiences increasingly rely on AI-generated answers, Generative Pulse shows how brands appear in those responses, which journalists and sources influence them, and how visibility and sentiment change over time across major large language models. With this insight, teams can understand and influence how earned media shapes AI answers and track progress alongside traditional PR metrics. Muck Rack also turns measurement into proof of impact. Dashboards, competitive benchmarking, pitch-to-coverage attribution, and executive-ready reports connect PR activity to outcomes such as share of voice, sentiment, narrative movement, and AI visibility. Media Intelligence adds a human-led advisory layer through Insight Reports, Curated Digests, and executive briefs that cut through noise and provide clear recommendations. Together, Muck Rack transforms PR from reactive reporting into a proactive, strategic driver of brand reputation management, crisis monitoring, trust, and influence.


**Average Rating:** 4.5/5.0
**Total Reviews:** 448
**How Do G2 Users Rate Muck Rack?**

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 8.8/10)
- **Social Measurement:** 5.0/10 (Category avg: 8.6/10)
- **Social Reporting:** 5.0/10 (Category avg: 8.6/10)
- **Brand Monitoring:** 7.5/10 (Category avg: 8.7/10)

**Who Is the Company Behind Muck Rack?**

- **Seller:** [Muck Rack](https://www.g2.com/sellers/muck-rack)
- **Company Website:** https://muckrack.com
- **Year Founded:** 2009
- **HQ Location:** Miami, FL
- **Twitter:** @muckrack (58,367 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/muckrack/ (437 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Account Coordinator, Account Executive
- **Top Industries:** Public Relations and Communications, Marketing and Advertising
- **Company Size:** 53% Small-Business, 31% Mid-Market


#### What Are Muck Rack's Pros and Cons?

**Pros:**

- Ease of Use (74 reviews)
- Database Quality (51 reviews)
- Features (43 reviews)
- Customer Support (40 reviews)
- Helpful (40 reviews)

**Cons:**

- Limited Functionality (22 reviews)
- Data Inaccuracy (21 reviews)
- Incomplete Media Coverage (16 reviews)
- Media Monitoring (16 reviews)
- Limited Coverage (15 reviews)


### What Do G2 Reviewers Say About Muck Rack?
*AI-generated summary from verified user reviews*

**Pros:**

- Users appreciate the **ease of use** of Muck Rack, highlighting its quick setup and intuitive search functionality.
- Users highlight Muck Rack's **robust reporter database** , enhancing outreach precision and streamlining the pitching process.
- Users value Muck Rack's **robust reporter database** and media monitoring, enhancing outreach precision and campaign tracking.
- Users commend Muck Rack for its **exceptional customer support** , which greatly enhances their experience and efficiency.
- Users find Muck Rack's **speed and accessibility** invaluable for efficiently locating journalists and managing media outreach.

**Cons:**

- Users express frustrations over **limited functionality** like data visualization and cumbersome coverage report updates in Muck Rack.
- Users express concern about **data inaccuracy** , particularly in coding for original articles, impacting their trust in Muck Rack.
- Users note **incomplete media coverage** in Muck Rack, leading to challenges in tracking local and national news effectively.
- Users find that **media report analysis lacks depth** and mobile support needs significant improvement for easier access.
- Users find the **limited coverage** in certain regions a drawback, affecting access to international publications and insights.

#### What Are Recent G2 Reviews of Muck Rack?

**"[All-in-One Solution with Room for Improvement](https://www.g2.com/survey_responses/muck-rack-review-9398057)"**

**Rating:** 4.0/5.0 stars
*— Michael Y.*

[Read full review](https://www.g2.com/survey_responses/muck-rack-review-9398057)

---

**"[Muck Rack Sets the Gold Standard for PR Pros](https://www.g2.com/survey_responses/muck-rack-review-12708173)"**

**Rating:** 5.0/5.0 stars
*— Matt O.*

[Read full review](https://www.g2.com/survey_responses/muck-rack-review-12708173)

---


#### What Are G2 Users Discussing About Muck Rack?

- [What is Muck Rack used for?](https://www.g2.com/discussions/muck-rack-what-is-muck-rack-used-for) - 1 comment
- [How do I delete my Muck Rack account?](https://www.g2.com/discussions/how-do-i-delete-my-muck-rack-account)
- [How much does Muck Rack cost?](https://www.g2.com/discussions/how-much-does-muck-rack-cost)
- [Are muck racks reliable?](https://www.g2.com/discussions/are-muck-racks-reliable)
- [What does Muck Rack do?](https://www.g2.com/discussions/what-does-muck-rack-do) - 1 upvote

### 14. [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews)
Brandwatch empowers over 5,000 of the worlds most admired companies to understand and engage with customers at the speed of social. Brandwatch Social Media Management, previously Falcon.io, is a leading solution for social media monitoring, advertising, publishing, audience and performance analytics, and managing customer data. Brandwatch Social Media Management enables brands to explore the full potential of digital marketing and advertising by managing multiple customer touchpoints on one platform. It allows marketers to deliver more personalized brand experiences based on enriched customer profiles. The platform features a highly intuitive and collaborative UI and is complemented by comprehensive support and consultancy services.


**Average Rating:** 4.0/5.0
**Total Reviews:** 959
**How Do G2 Users Rate Brandwatch Social Media Management?**

- **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 8.8/10)
- **Social Measurement:** 7.9/10 (Category avg: 8.6/10)
- **Social Reporting:** 7.7/10 (Category avg: 8.6/10)
- **Brand Monitoring:** 8.1/10 (Category avg: 8.7/10)

**Who Is the Company Behind Brandwatch Social Media Management?**

- **Seller:** [Brandwatch](https://www.g2.com/sellers/brandwatch)
- **Company Website:** https://www.brandwatch.com
- **Year Founded:** 2007
- **HQ Location:** Brighton, East Sussex
- **Twitter:** @Brandwatch (34,219 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/451367/ (842 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Social Media Manager, Marketing Manager
- **Top Industries:** Marketing and Advertising, Higher Education
- **Company Size:** 40% Mid-Market, 33% Small-Business


#### What Are Brandwatch Social Media Management's Pros and Cons?

**Pros:**

- Ease of Use (55 reviews)
- Post Scheduling (37 reviews)
- Centralized Management (35 reviews)
- Helpful (34 reviews)
- Social Media Management (32 reviews)

**Cons:**

- Improvement Needed (23 reviews)
- Publishing Limitations (20 reviews)
- Limited Features (19 reviews)
- Missing Features (16 reviews)
- AI Limitations (14 reviews)


### What Do G2 Reviewers Say About Brandwatch Social Media Management?
*AI-generated summary from verified user reviews*

**Pros:**

- Users value the **intuitive and user-friendly design** of Brandwatch, making social media management effortless and organized.
- Users value the **easy post scheduling** of Brandwatch, simplifying management across multiple accounts without clutter.
- Users appreciate the **centralized management** of Brandwatch, simplifying post scheduling and community interactions across multiple accounts.
- Users find Brandwatch Social Media Management to be **incredibly helpful** for scheduling posts and monitoring brand conversations.
- Users value the **intuitive interface** of Brandwatch, greatly enhancing their social media management experience across multiple accounts.

**Cons:**

- Users feel that the **overall interface and certain features** of Brandwatch need significant updates and improvements.
- Users find the **publishing limitations** frustrating, wishing for better scheduling and content management features across platforms.
- Users find Brandwatch's **limited features** frustrating, particularly in reporting, scheduling, and customizing measurements.
- Users are frustrated with **missing features** , such as better integrations and more out-of-the-box options, impacting usability.
- Users find Brandwatch's **AI limitations** frustrating, particularly regarding post visibility and content recovery features.

#### What Are Recent G2 Reviews of Brandwatch Social Media Management?

**"[Streamlined Social Management with Minor Connectivity Hiccups](https://www.g2.com/survey_responses/brandwatch-social-media-management-review-11823736)"**

**Rating:** 5.0/5.0 stars
*— Verified User in Marketing and Advertising*

[Read full review](https://www.g2.com/survey_responses/brandwatch-social-media-management-review-11823736)

---

**"[Fantastic Scheduling Tool with Room for Cross-Platform Improvements](https://www.g2.com/survey_responses/brandwatch-social-media-management-review-12595037)"**

**Rating:** 4.0/5.0 stars
*— Sarah F.*

[Read full review](https://www.g2.com/survey_responses/brandwatch-social-media-management-review-12595037)

---


#### What Are G2 Users Discussing About Brandwatch Social Media Management?

- [What is Falcon.io (now Brandwatch Social Media Management) used for?](https://www.g2.com/discussions/what-is-falcon-io-now-brandwatch-social-media-management-used-for) - 1 comment
- [What does Falcon.io do?](https://www.g2.com/discussions/what-does-falcon-io-do)
- [What is Falcon social media?](https://www.g2.com/discussions/what-is-falcon-social-media)
- [What is Falcon software?](https://www.g2.com/discussions/what-is-falcon-software)
- [What is Falcon io?](https://www.g2.com/discussions/what-is-falcon-io) - 2 comments

### 15. [NewsWhip](https://www.g2.com/products/newswhip/reviews)
NewsWhip is a sophisticated media intelligence solution designed to provide users with real-time insights into global news and social media narratives. By leveraging advanced monitoring capabilities, predictive analytics, and innovative AI technology, NewsWhip empowers brands and publishers to stay informed about emerging stories and trends as they unfold across various platforms. This tool is particularly valuable for organizations that need to navigate the fast-paced landscape of news and social media, ensuring they can respond effectively to shifting narratives. The target audience for NewsWhip includes global brands, media organizations, and publishers who require timely and accurate information to inform their strategies. Major companies like Google and Nissan, as well as prominent newsrooms such as Reuters and The Associated Press, utilize NewsWhip to enhance their editorial strategies and risk management efforts. By providing a comprehensive view of what is happening in real-time, NewsWhip enables these organizations to cut through the noise and focus on the stories that matter most to their audiences. Key features of NewsWhip include its lightning-fast monitoring system, which tracks news and social media activity across a wide range of platforms. This feature allows users to identify rising narratives and gauge public sentiment, providing a clear picture of how stories are evolving. Additionally, the platform's predictive analytics capabilities help users anticipate the potential impact of these narratives, allowing for proactive decision-making. The introduction of AI Agents, which function as embedded analysts, further enhances the platform's utility by offering actionable insights and recommendations tailored to specific situations. By utilizing NewsWhip, organizations can significantly improve their response times to emerging stories, ensuring they remain relevant in a rapidly changing media environment. The ability to track momentum and understand audience engagement with specific narratives allows brands and publishers to craft timely and impactful content. This not only aids in risk mitigation but also enhances overall editorial strategy, enabling users to make informed decisions that resonate with their target audiences. NewsWhip stands out in the media intelligence category by combining cutting-edge technology with a user-friendly interface, making it an essential tool for anyone looking to navigate the complexities of today's news landscape.


**Average Rating:** 4.5/5.0
**Total Reviews:** 76
**How Do G2 Users Rate NewsWhip?**

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 8.8/10)
- **Social Measurement:** 8.4/10 (Category avg: 8.6/10)
- **Social Reporting:** 7.9/10 (Category avg: 8.6/10)
- **Brand Monitoring:** 8.4/10 (Category avg: 8.7/10)

**Who Is the Company Behind NewsWhip?**

- **Seller:** [Sprout Social](https://www.g2.com/sellers/sprout-social)
- **Company Website:** https://sproutsocial.com
- **Year Founded:** 2010
- **HQ Location:** Chicago, IL
- **Twitter:** @SproutSocial (116,252 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1175268/ (1,795 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Public Relations and Communications, Marketing and Advertising
- **Company Size:** 39% Mid-Market, 36% Enterprise



#### What Are Recent G2 Reviews of NewsWhip?

**"[Intuitive Dashboards & Easy Setup for Social Monitoring](https://www.g2.com/survey_responses/newswhip-review-12634141)"**

**Rating:** 4.0/5.0 stars
*— George D.*

[Read full review](https://www.g2.com/survey_responses/newswhip-review-12634141)

---

**"[Good job!](https://www.g2.com/survey_responses/newswhip-review-8383590)"**

**Rating:** 4.0/5.0 stars
*— Verified User in Marketing and Advertising*

[Read full review](https://www.g2.com/survey_responses/newswhip-review-8383590)

---


#### What Are G2 Users Discussing About NewsWhip?

- [What is NewsWhip used for?](https://www.g2.com/discussions/what-is-newswhip-used-for)

### 16. [BuzzSumo](https://www.g2.com/products/buzzsumo/reviews)
Founded in 2013 and loved by marketers worldwide ever since, BuzzSumo is the all-in-one content marketing tool that gives you the content research and performance insights you need, fast. From Facebook, Twitter, Pinterest and Reddit data, to large scale content analysis, influencers, trending news stories and media alerts, you get it all and more with just one simple BuzzSumo subscription. Oh, and BuzzSumo is the world’s largest index of social engagement data, with over 300 trillion engagements, 8bn articles and millions more indexed every day, giving you quality data you can rely on.


**Average Rating:** 4.5/5.0
**Total Reviews:** 105
**How Do G2 Users Rate BuzzSumo?**

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 8.8/10)
- **Social Measurement:** 8.6/10 (Category avg: 8.6/10)
- **Social Reporting:** 8.3/10 (Category avg: 8.6/10)
- **Brand Monitoring:** 9.2/10 (Category avg: 8.7/10)

**Who Is the Company Behind BuzzSumo?**

- **Seller:** [Cision](https://www.g2.com/sellers/cision)
- **Year Founded:** 1867
- **HQ Location:** Chicago, IL
- **Twitter:** @Cision (48,654 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/163054/ (3,861 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Marketing and Advertising, Internet
- **Company Size:** 61% Small-Business, 36% Mid-Market


#### What Are BuzzSumo's Pros and Cons?

**Pros:**

- Content Management (3 reviews)
- Content Creation (2 reviews)
- Features (2 reviews)
- Ease of Use (1 reviews)
- Engagement (1 reviews)

**Cons:**

- Expensive (1 reviews)
- Information Overload (1 reviews)
- Initial Difficulty (1 reviews)
- Interface Issues (1 reviews)
- Learning Curve (1 reviews)


### What Do G2 Reviewers Say About BuzzSumo?
*AI-generated summary from verified user reviews*

**Pros:**

- Users appreciate BuzzSumo's **powerful content research** , offering insights that enhance their content marketing strategies and save time.
- Users appreciate the **ease of use and comprehensive content marketing tools** offered by BuzzSumo for effective content creation.
- Users love BuzzSumo’s **powerful content research** , saving time and effortlessly discovering high-performing content across various platforms.
- Users appreciate the **ease of use** of BuzzSumo, benefiting from integrated content marketing tools all in one place.
- Users love the **easy discovery of high-performing content** on BuzzSumo, enhancing their engagement strategies effectively.

**Cons:**

- Users find BuzzSumo's higher-tier plans to be **expensive** for small teams or individual users to access premium features.
- Users often find the **interface overwhelming** initially due to the vast number of data points presented.
- Users find the **initial difficulty** of BuzzSumo's overwhelming interface challenging due to the numerous data points presented.
- Users find the **interface overwhelming** initially due to the abundance of data points, complicating navigation.
- Users find the **learning curve steep** due to the overwhelming number of data points in BuzzSumo's interface.

#### What Are Recent G2 Reviews of BuzzSumo?

**"[A Must-Have Tool for Content Marketers and Strategist](https://www.g2.com/survey_responses/buzzsumo-review-11354765)"**

**Rating:** 4.5/5.0 stars
*— Verified User in E-Learning*

[Read full review](https://www.g2.com/survey_responses/buzzsumo-review-11354765)

---

**"[Outstanding Experience with This Software](https://www.g2.com/survey_responses/buzzsumo-review-12064770)"**

**Rating:** 4.5/5.0 stars
*— Anurag G.*

[Read full review](https://www.g2.com/survey_responses/buzzsumo-review-12064770)

---


#### What Are G2 Users Discussing About BuzzSumo?

- [What is your experience with BuzzSumo for content research, and what challenges have you faced?](https://www.g2.com/discussions/what-is-your-experience-with-buzzsumo-for-content-research-and-what-challenges-have-you-faced)
- [What is BuzzSumo used for?](https://www.g2.com/discussions/buzzsumo-what-is-buzzsumo-used-for)
- [What is content research?](https://www.g2.com/discussions/what-is-content-research)
- [Where do I find content?](https://www.g2.com/discussions/where-do-i-find-content)
- [How much does BuzzSumo cost?](https://www.g2.com/discussions/how-much-does-buzzsumo-cost)

### 17. [Onclusive Social](https://www.g2.com/products/onclusive-social/reviews)
Onclusive Social is a cutting-edge social media intelligence platform that empowers marketing, PR, and communications teams to turn social media data into strategic insights. Our platform helps organizations make data-driven decisions that elevate their communications strategies and deliver measurable results, with unparalleled coverage across all major social networks, including LinkedIn and TikTok. Onclusive Social delivers the comprehensive social intelligence organizations need to drive business success. Our global presence and complete social media view enable teams to deeply understand brand conversations, analyze sentiment in real-time, and develop impactful strategies that set them apart from competitors. Learn more at https://onclusive.com/what-we-do/monitoring/social-listening/


**Average Rating:** 4.5/5.0
**Total Reviews:** 203
**How Do G2 Users Rate Onclusive Social?**

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 8.8/10)
- **Social Measurement:** 8.5/10 (Category avg: 8.6/10)
- **Social Reporting:** 8.4/10 (Category avg: 8.6/10)
- **Brand Monitoring:** 7.9/10 (Category avg: 8.7/10)

**Who Is the Company Behind Onclusive Social?**

- **Seller:** [Onclusive](https://www.g2.com/sellers/onclusive-0e8292cd-f759-4fc4-a337-5d8fe05afdd1)
- **Year Founded:** 2002
- **HQ Location:** London, GB
- **Twitter:** @Onclusive (3,683 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/onclusive/ (1,089 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Social Media Manager
- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 35% Enterprise, 33% Small-Business


#### What Are Onclusive Social's Pros and Cons?

**Pros:**

- Analytics (1 reviews)
- Helpful (1 reviews)
- Insights (1 reviews)

**Cons:**

- Difficult Learning (1 reviews)
- Difficult Setup (1 reviews)
- Difficult Usability (1 reviews)
- Lack of Clarity (1 reviews)
- Learning Curve (1 reviews)


### What Do G2 Reviewers Say About Onclusive Social?
*AI-generated summary from verified user reviews*

**Pros:**

- Users find the **LinkedIn analytics** highly beneficial and extremely valuable for their needs.
- Users find the **LinkedIn analytics** of Onclusive Social to be very helpful and incredibly useful.
- Users find the **LinkedIn analytics** of Onclusive Social very helpful and incredibly useful for their needs.

**Cons:**

- Users find the **difficult learning** curve challenging, making it hard to set up queries effectively.
- Users find the **difficult setup** of Onclusive Social to be a significant barrier to effectively using the platform.
- Users find Onclusive Social's interface challenging, with **difficult usability** impacting query setup and overall experience.
- Users find the **lack of clarity** in Onclusive Social's setup process frustrating and challenging to navigate.
- Users find the **learning curve steep** as the platform's interface and query setup can be challenging.

#### What Are Recent G2 Reviews of Onclusive Social?

**"[Incredibly Useful LinkedIn Analytics](https://www.g2.com/survey_responses/onclusive-social-review-12338444)"**

**Rating:** 4.0/5.0 stars
*— Verified User in Hospital & Health Care*

[Read full review](https://www.g2.com/survey_responses/onclusive-social-review-12338444)

---

**"[Great tool for mid-size and large companies](https://www.g2.com/survey_responses/onclusive-social-review-10241650)"**

**Rating:** 4.5/5.0 stars
*— Verified User in Consulting*

[Read full review](https://www.g2.com/survey_responses/onclusive-social-review-10241650)

---


#### What Are G2 Users Discussing About Onclusive Social?

- [What is Digimind Social used for?](https://www.g2.com/discussions/what-is-digimind-social-used-for)

### 18. [Statusbrew](https://www.g2.com/products/statusbrew-inc/reviews)
Statusbrew offers 1:1 feature parity with the big leaders at a fair price in the social media management space. It enables growing agencies and businesses to plan and schedule content, collaborate with teams, manage community, and run advanced reporting from one place. You can use labels to categorize content and generate reports that show what’s working and what needs attention. Approval workflows and publishing rules help internal and external teams to review and give feedback quickly. From a unified inbox, handle all types of engagements including DMs, comments (paid and organic), reviews, and more, across major social platforms. With auto comment moderation and team inboxes, stay focused on conversations that matter. Social listening tracks sentiment, trends, and competitor activity across social media and the web so you can act before a crisis unfolds. Choose from 20+ ready-made templates, including paid vs. organic reports, or build your own using a widget builder and 250+ KPIs for deeper, customized insights. Statusbrew (B2B version) has scaled since 2019 with a global team 30+ across 5 time zones, delivering 22×6 support through email, live chat, and Zoom calls.


**Average Rating:** 4.8/5.0
**Total Reviews:** 246
**How Do G2 Users Rate Statusbrew?**

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 8.8/10)
- **Social Measurement:** 9.6/10 (Category avg: 8.6/10)
- **Social Reporting:** 9.8/10 (Category avg: 8.6/10)
- **Brand Monitoring:** 9.8/10 (Category avg: 8.7/10)

**Who Is the Company Behind Statusbrew?**

- **Seller:** [Statusbrew Inc.](https://www.g2.com/sellers/statusbrew-inc)
- **Year Founded:** 2011
- **HQ Location:** Wilmington, Delaware
- **Twitter:** @statusbrew (1,902,080 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/7580088/ (29 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Digital Marketing Manager, Digital Marketing Specialist
- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 77% Small-Business, 21% Mid-Market


#### What Are Statusbrew's Pros and Cons?

**Pros:**

- Centralized Management (262 reviews)
- Post Scheduling (240 reviews)
- Ease of Use (231 reviews)
- Scheduling (206 reviews)
- Team Collaboration (159 reviews)

**Cons:**

- Learning Curve (55 reviews)
- Improvement Needed (45 reviews)
- Learning Complexity (37 reviews)
- Limited Features (33 reviews)
- Missing Features (29 reviews)


### What Do G2 Reviewers Say About Statusbrew?
*AI-generated summary from verified user reviews*

**Pros:**

- Users value the **centralized management** in Statusbrew, enabling easy customization of reports for clear client communication.
- Users love the **ease of post scheduling** with Statusbrew, benefiting from multi-network support and optimal posting suggestions.
- Users praise the **ease of use** of Statusbrew, appreciating its intuitive dashboard and seamless scheduling features.
- Users appreciate the **seamless scheduling features** of Statusbrew, enhancing organization and efficiency in managing multiple clients.
- Users find the **team collaboration features** of Statusbrew useful for analyzing content performance across profiles and campaigns.

**Cons:**

- Users find the **learning curve steep** , especially when trying to merge conversations across platforms effectively.
- Users find that the **dashboard can be overwhelming** , needing better onboarding and more accessible analytics for effective use.
- Users face a **learning complexity** with Statusbrew, requiring time to master advanced reporting and automation features.
- Users find the **limited features** of Statusbrew inconvenient, particularly for adding audio to scheduled Instagram Stories.
- Users find some **missing features** in Statusbrew, particularly detailed reports that would enhance their experience.

#### What Are Recent G2 Reviews of Statusbrew?

**"[Review by multilingual social team](https://www.g2.com/survey_responses/statusbrew-review-11273508)"**

**Rating:** 4.5/5.0 stars
*— Verified User in Computer Software*

[Read full review](https://www.g2.com/survey_responses/statusbrew-review-11273508)

---

**"[User Friendly SMM tool!](https://www.g2.com/survey_responses/statusbrew-review-10812762)"**

**Rating:** 5.0/5.0 stars
*— Harsh M.*

[Read full review](https://www.g2.com/survey_responses/statusbrew-review-10812762)

---



### 19. [Mentionlytics](https://www.g2.com/products/mentionlytics/reviews)
Mentionlytics is an advanced social media listening and brand monitoring platform that helps brands track, analyze, and manage their online presence in real time. Using AI-driven media monitoring, it detects mentions across leading platforms like TikTok, X (Twitter), Instagram, Facebook, LinkedIn, YouTube, Reddit, Telegram, Pinterest, and Bluesky, as well as news sites, blogs, forums, and the broader web. With powerful social media analytics, Mentionlytics delivers deep insights into brand reputation, audience sentiment, and competitor activity. Its sentiment analysis feature leverages AI to identify trends, detect crises early, and optimize engagement strategies with data-driven recommendations. Designed for ease of use, Mentionlytics offers an intuitive dashboard and automation tools, making it the ultimate solution for businesses seeking comprehensive social listening and in-depth analytics. Trusted by thousands of global brands, Mentionlytics empowers teams to stay ahead in the ever-evolving digital landscape.


**Average Rating:** 4.9/5.0
**Total Reviews:** 107
**How Do G2 Users Rate Mentionlytics?**

- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 8.8/10)
- **Social Measurement:** 9.2/10 (Category avg: 8.6/10)
- **Social Reporting:** 8.9/10 (Category avg: 8.6/10)
- **Brand Monitoring:** 9.3/10 (Category avg: 8.7/10)

**Who Is the Company Behind Mentionlytics?**

- **Seller:** [Mentionlytics Ltd](https://www.g2.com/sellers/mentionlytics-ltd)
- **Year Founded:** 2016
- **HQ Location:** London, United Kingdom
- **Twitter:** @mentionlytics (10,639 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/10573154/ (28 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Marketing Manager
- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 71% Small-Business, 23% Mid-Market


#### What Are Mentionlytics's Pros and Cons?

**Pros:**

- Customer Service (4 reviews)
- Ease of Use (4 reviews)
- Helpful (4 reviews)
- Affordability/Reasonable Prices (3 reviews)
- Coverage (3 reviews)

**Cons:**

- Expensive (3 reviews)
- Mentions Management (3 reviews)
- High Pricing (2 reviews)
- Learning Curve (2 reviews)
- Limited Customization (2 reviews)


### What Do G2 Reviewers Say About Mentionlytics?
*AI-generated summary from verified user reviews*

**Pros:**

- Users value the **excellent customer service** of Mentionlytics, which provides timely support and enhances their experience.
- Users find the **ease of use** of Mentionlytics invaluable, appreciating its intuitive dashboard and helpful support team.
- Users commend the **intuitive dashboard** of Mentionlytics, highlighting its ease of navigation and supportive customer service.
- Users find Mentionlytics to be **affordable and reasonably priced** , offering great value for effective social listening.
- Users appreciate the **excellent coverage** of Mentionlytics, as it efficiently aggregates information and saves time.

**Cons:**

- Users feel that Mentionlytics is **expensive** , but many find its value outweighs the cost compared to cheaper alternatives.
- Users find **manual mentions management unreliable** , often needing support for quick resolutions and faster updates.
- Users find the software to be **a little expensive** , but believe its usefulness justifies the higher price.
- Users find there is a **notable learning curve** with Mentionlytics, but the support team is quick to assist.
- Users note the **limited customization** for dashboards, restricting tailored data visualizations for specific reporting needs.

#### What Are Recent G2 Reviews of Mentionlytics?

**"[User Experience & Insights on Mentionlytics](https://www.g2.com/survey_responses/mentionlytics-review-12677871)"**

**Rating:** 5.0/5.0 stars
*— Mayerli A.*

[Read full review](https://www.g2.com/survey_responses/mentionlytics-review-12677871)

---

**"[Real-Time Mentions and Advanced Analytics for Strategic Communication](https://www.g2.com/survey_responses/mentionlytics-review-12814635)"**

**Rating:** 4.5/5.0 stars
*— Álvaro M.*

[Read full review](https://www.g2.com/survey_responses/mentionlytics-review-12814635)

---


#### What Are G2 Users Discussing About Mentionlytics?

- [What is brand monitoring?](https://www.g2.com/discussions/what-is-brand-monitoring)
- [What is BrandMentions?](https://www.g2.com/discussions/mentionlytics-what-is-brandmentions)
- [How does Mentionlytics work?](https://www.g2.com/discussions/how-does-mentionlytics-work) - 1 comment
- [Is Mentionlytics free?](https://www.g2.com/discussions/is-mentionlytics-free) - 1 comment

### 20. [Facelift Cloud](https://www.g2.com/products/facelift-cloud/reviews)
With over 250 employees and 2,000 customers, facelift is the world's leading social media marketing technology provider. Facelift offers a multi-certified software solution that covers all relevant networks (Facebook, Instagram, TikTok, X(Twitter), etc.) and provides all components for social media marketing at an enterprise level. Facelift is ISO 27001 certified and offers maximum data security as it is fully hosted in Europe/Germany.


**Average Rating:** 4.4/5.0
**Total Reviews:** 40
**How Do G2 Users Rate Facelift Cloud?**

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 8.8/10)
- **Social Measurement:** 8.0/10 (Category avg: 8.6/10)
- **Social Reporting:** 7.4/10 (Category avg: 8.6/10)
- **Brand Monitoring:** 9.0/10 (Category avg: 8.7/10)

**Who Is the Company Behind Facelift Cloud?**

- **Seller:** [Facelift](https://www.g2.com/sellers/facelift)
- **Year Founded:** 2011
- **HQ Location:** Hamburg, Germany
- **Twitter:** @facelift (35 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2714370/ (148 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Marketing and Advertising
- **Company Size:** 51% Mid-Market, 27% Enterprise



#### What Are Recent G2 Reviews of Facelift Cloud?

**"[Social Media Tool in the Cinema Environment](https://www.g2.com/survey_responses/facelift-cloud-review-10950359)"**

**Rating:** 4.5/5.0 stars
*— Verified User in Entertainment*

[Read full review](https://www.g2.com/survey_responses/facelift-cloud-review-10950359)

---

**"[Facelift saves time and nerves!](https://www.g2.com/survey_responses/facelift-cloud-review-10910489)"**

**Rating:** 4.5/5.0 stars
*— Mariam A.*

[Read full review](https://www.g2.com/survey_responses/facelift-cloud-review-10910489)

---


#### What Are G2 Users Discussing About Facelift Cloud?

- [What is Facelift Cloud used for?](https://www.g2.com/discussions/what-is-facelift-cloud-used-for)

### 21. [Planoly](https://www.g2.com/products/planoly/reviews)
Planoly is a comprehensive social media management platform designed to assist creators, influencers, and businesses in planning, scheduling, and analyzing their content across multiple social media channels. With a user-friendly interface, Planoly enables users to maintain a cohesive and visually appealing online presence, streamlining the content creation process and enhancing audience engagement. Key Features and Functionality: - Visual Content Planning: Offers a drag-and-drop interface for organizing and previewing social media feeds, ensuring aesthetic consistency. - Multi-Platform Scheduling: Supports scheduling and auto-posting to platforms including Instagram, TikTok, Facebook, YouTube, Threads, X (formerly Twitter), LinkedIn, Pinterest, and Amazon. - AI Caption Writer: Utilizes artificial intelligence to generate contextually appropriate captions, offering various tone options to match the user's style. - Hashtag Management: Allows users to create, save, and deploy strategic hashtag groups to optimize reach and engagement. - Content Library Management: Provides organized storage for media assets, captions, and scheduling templates with search and categorization functionality. - Analytics Dashboard: Delivers comprehensive performance tracking, including engagement metrics, follower growth analysis, and optimal posting time recommendations. - Team Collaboration Tools: Offers multi-user access with role-based permissions, shared content calendars, and approval workflows for teams. Primary Value and Solutions Provided: Planoly addresses the challenges of managing a consistent and engaging social media presence by offering an all-in-one solution for content planning, scheduling, and analysis. By integrating visual planning tools with advanced features like AI-generated captions and multi-platform support, Planoly empowers users to streamline their workflow, save time, and enhance their online engagement. This comprehensive approach enables creators and businesses to focus more on content creation and audience interaction, ultimately driving growth and success in the digital landscape.


**Average Rating:** 4.3/5.0
**Total Reviews:** 67
**How Do G2 Users Rate Planoly?**

- **Has the product been a good partner in doing business?:** 7.8/10 (Category avg: 8.8/10)
- **Social Measurement:** 8.2/10 (Category avg: 8.6/10)
- **Social Reporting:** 7.9/10 (Category avg: 8.6/10)
- **Brand Monitoring:** 7.3/10 (Category avg: 8.7/10)

**Who Is the Company Behind Planoly?**

- **Seller:** [Traject](https://www.g2.com/sellers/traject)
- **Year Founded:** 2020
- **HQ Location:** Bellevue, Washington
- **Twitter:** @traject
- **LinkedIn® Page:** https://www.linkedin.com/company/64640668/ (8 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Marketing and Advertising, Retail
- **Company Size:** 87% Small-Business, 10% Mid-Market


#### What Are Planoly's Pros and Cons?

**Pros:**

- Ease of Use (1 reviews)
- Intuitive (1 reviews)
- Post Scheduling (1 reviews)
- Scheduling (1 reviews)
- Setup Ease (1 reviews)

**Cons:**

- Learning Curve (1 reviews)
- Linking Issues (1 reviews)


### What Do G2 Reviewers Say About Planoly?
*AI-generated summary from verified user reviews*

**Pros:**

- Users find Planoly's **ease of use** ideal for scheduling multiple posts across various accounts effortlessly.
- Users find Planoly's interface **intuitive for scheduling posts** across multiple accounts effortlessly and efficiently.
- Users find **post scheduling** effortless, allowing for easy management of multiple accounts and timing.
- Users find **scheduling posts extremely easy** with Planoly, enhancing their efficiency for multiple accounts and content.
- Users find the **setup ease** of Planoly incredibly simple, making scheduling posts for multiple accounts effortless.

**Cons:**

- Users find the **learning curve for adding accounts** to Planoly a bit confusing, especially with password changes.
- Users find **linking issues** with accounts confusing, especially when re-adding after password changes.

#### What Are Recent G2 Reviews of Planoly?

**"[Manage your social media with "PLANOLY"](https://www.g2.com/survey_responses/planoly-review-8919619)"**

**Rating:** 4.0/5.0 stars
*— Prem K.*

[Read full review](https://www.g2.com/survey_responses/planoly-review-8919619)

---

**"[Effortless Scheduling Makes Daily Posting a Breeze](https://www.g2.com/survey_responses/planoly-review-12065977)"**

**Rating:** 5.0/5.0 stars
*— Kaitlyn A.*

[Read full review](https://www.g2.com/survey_responses/planoly-review-12065977)

---


#### What Are G2 Users Discussing About Planoly?

- [Does PLANOLY have a desktop version?](https://www.g2.com/discussions/does-planoly-have-a-desktop-version)
- [Can you edit posts on PLANOLY?](https://www.g2.com/discussions/can-you-edit-posts-on-planoly)
- [Is PLANOLY a software?](https://www.g2.com/discussions/is-planoly-a-software)
- [What can PLANOLY do?](https://www.g2.com/discussions/what-can-planoly-do)

### 22. [Critical Mention](https://www.g2.com/products/critical-mention/reviews)
The fastest, most reliable all-in-one PR and earned media platform featuring global media monitoring, a media contact database and robust analytics. Search results are easily analyzed, turned into actionable data and shared using Critical Mention's comprehensive Earned Media Suite. 24/7/365 customer support included with every subscription.


**Average Rating:** 4.3/5.0
**Total Reviews:** 218
**How Do G2 Users Rate Critical Mention?**

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 8.8/10)
- **Social Measurement:** 7.9/10 (Category avg: 8.6/10)
- **Social Reporting:** 8.1/10 (Category avg: 8.6/10)
- **Brand Monitoring:** 9.0/10 (Category avg: 8.7/10)

**Who Is the Company Behind Critical Mention?**

- **Seller:** [Onclusive](https://www.g2.com/sellers/onclusive-0e8292cd-f759-4fc4-a337-5d8fe05afdd1)
- **Year Founded:** 2002
- **HQ Location:** London, GB
- **Twitter:** @Onclusive (3,683 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/onclusive/ (1,089 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Account Executive, Assistant Account Executive
- **Top Industries:** Public Relations and Communications, Marketing and Advertising
- **Company Size:** 48% Small-Business, 28% Mid-Market


#### What Are Critical Mention's Pros and Cons?

**Pros:**

- Features (2 reviews)
- Client Satisfaction (1 reviews)
- Client Service (1 reviews)
- Contact Information (1 reviews)
- Coverage (1 reviews)

**Cons:**

- Limited Search Functionality (1 reviews)
- Navigation Difficulty (1 reviews)
- Search Functionality (1 reviews)
- Search Issues (1 reviews)


### What Do G2 Reviewers Say About Critical Mention?
*AI-generated summary from verified user reviews*

**Pros:**

- Users admire the **wide range of inclusive features** in Critical Mention, enhancing their media monitoring and communication efforts.
- Users appreciate the **excellent client satisfaction** of Critical Mention, highlighting responsive account representatives for effective support.
- Users value the **excellent client service** at Critical Mention, with responsive account representatives enhancing the user experience.
- Users find the **interactive reports** and comprehensive contact information features of Critical Mention exceptionally valuable for media outreach.
- Users value the **extensive media monitoring coverage** of Critical Mention, enhancing their communication efforts effectively.

**Cons:**

- Users find the **limited search functionality** challenging, making it difficult to optimize search criteria effectively.
- Users find the **navigation difficult** , often struggling with the search function and optimal criteria selection.
- Users find the **search functionality challenging** , often struggling to identify effective search criteria.
- Users find the **search function challenging** to use, making it difficult to determine the best search criteria.

#### What Are Recent G2 Reviews of Critical Mention?

**"[Affordable, Detailed Global Press Monitoring with CM; Social Media Analytics A Bit Lacking](https://www.g2.com/survey_responses/critical-mention-review-12716148)"**

**Rating:** 4.0/5.0 stars
*— Alphonse T.*

[Read full review](https://www.g2.com/survey_responses/critical-mention-review-12716148)

---

**"[Critical Mention does a good job monitoring outlets and creating comprehensive reports for clients.](https://www.g2.com/survey_responses/critical-mention-review-11462548)"**

**Rating:** 4.0/5.0 stars
*— Kwyn J.*

[Read full review](https://www.g2.com/survey_responses/critical-mention-review-11462548)

---


#### What Are G2 Users Discussing About Critical Mention?

- [What is Critical Mention used for?](https://www.g2.com/discussions/what-is-critical-mention-used-for)

### 23. [Dash Social](https://www.g2.com/products/dash-social/reviews)
Dash Social is a social media management platform built for modern marketing teams. It combines social media analytics, influencer marketing, social listening, and social commerce tools to help brands effortlessly plan, publish, measure, and optimize content for the best impact. It delivers brand-specific intelligence that turns social into a driver of market insight, competitive advantage, and revenue growth. Key Features & Benefits: - Brand predictive insights to optimize content and investment decisions - Fully customizable cross-channel social media analytics with actionable data - Campaign reporting across owned, earned, paid, and creator content - In-depth competitive analysis, share of voice, and industry benchmarking - Social listening to track trends, audience sentiment, and brand health - Social media scheduling tool for efficient content planning and publishing - Collaborative social media inbox management to engage audiences across channels - Link-in-bio and UGC galleries to drive sales from social - End-to-end creator discovery, management, and measurement to scale influencer partnerships Trusted by leading consumer brands across retail, beauty, fashion, media, and CPG, Dash Social ensures teams can effectively link social performance to revenue, unify fragmented data into executive-ready insights, and confidently scale their brand reach across markets and channels.


**Average Rating:** 4.7/5.0
**Total Reviews:** 406
**How Do G2 Users Rate Dash Social?**

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 8.8/10)
- **Social Measurement:** 10.0/10 (Category avg: 8.6/10)
- **Brand Monitoring:** 10.0/10 (Category avg: 8.7/10)

**Who Is the Company Behind Dash Social?**

- **Seller:** [Dash Social](https://www.g2.com/sellers/dash-social)
- **Company Website:** https://www.dashsocial.com/
- **Year Founded:** 2013
- **HQ Location:** Halifax, NS
- **Twitter:** @DashSocialHQ (1,856 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/dashsocialhq/ (299 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Social Media Manager, Social Media Coordinator
- **Top Industries:** Apparel & Fashion, Cosmetics
- **Company Size:** 41% Small-Business, 40% Mid-Market


#### What Are Dash Social's Pros and Cons?

**Pros:**

- Ease of Use (69 reviews)
- Analytics Focus (45 reviews)
- Analytics (44 reviews)
- Social Media Management (42 reviews)
- Features (40 reviews)

**Cons:**

- Instagram Limitations (29 reviews)
- Missing Features (27 reviews)
- Limited Features (23 reviews)
- Social Media Limitations (19 reviews)
- Feature Limitations (18 reviews)


### What Do G2 Reviewers Say About Dash Social?
*AI-generated summary from verified user reviews*

**Pros:**

- Users find Dash Social's **ease of use** remarkable, making navigation and collaboration effortless and enjoyable.
- Users value the **analytics focus** of Dash Social for its intuitive insights and automated reporting capabilities.
- Users value the **robust analytics** of Dash Social, enhancing performance predictions and marketing strategies across platforms.
- Users love Dash Social for its **intuitive social analytics and scheduling** , making reporting and integration effortless.
- Users value Dash Social for its **robust analytics and comprehensive features** , enhancing their social media marketing effectiveness.

**Cons:**

- Users express frustration over the **limitations in Instagram integration** , wishing for better scheduling and engagement tracking features.
- Users are frustrated by the **missing features** , lacking full integration and robust tools for efficient usage.
- Users desire improvements in **limited features** , specifically wanting better tools for listening and scheduling across platforms.
- Users express concerns over **API limitations** affecting scheduling, content management, and data accuracy in Dash Social.
- Users find **feature limitations** in Dash Social, particularly in multi-brand management and advanced reporting capabilities.

#### What Are Recent G2 Reviews of Dash Social?

**"[Streamlined Social Media Scheduling with Powerful Analytics and Insights](https://www.g2.com/survey_responses/dash-social-review-12861498)"**

**Rating:** 5.0/5.0 stars
*— Veronica G.*

[Read full review](https://www.g2.com/survey_responses/dash-social-review-12861498)

---

**"[Dash Makes Scheduling Effortless with a Clean UI and Reliable Posting](https://www.g2.com/survey_responses/dash-social-review-12846720)"**

**Rating:** 4.0/5.0 stars
*— Ryan M.*

[Read full review](https://www.g2.com/survey_responses/dash-social-review-12846720)

---


#### What Are G2 Users Discussing About Dash Social?

- [What is Dash Hudson used for?](https://www.g2.com/discussions/what-is-dash-hudson-used-for)

### 24. [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews)
Emplifi is the AI-powered autonomous CX platform that unifies social marketing, commerce, and customer care in a single command center. Powered by Emplifi Fuel, its intelligence engine, the platform connects every team and every customer interaction, from content creation to conversion to post-sale support. 20,000+ global brands, including Domino's, Puma, Canon, Delta, and UFC, rely on Emplifi to manage 4 billion CX interactions per month across social, messaging, reviews, and live chat. The platform includes AI-powered publishing, community management, social listening, unified analytics, influencer marketing, UGC and visual commerce, ratings and reviews, and omnichannel customer care.


**Average Rating:** 4.4/5.0
**Total Reviews:** 373
**How Do G2 Users Rate Emplifi?**

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 8.8/10)
- **Social Measurement:** 8.8/10 (Category avg: 8.6/10)
- **Social Reporting:** 8.6/10 (Category avg: 8.6/10)
- **Brand Monitoring:** 8.3/10 (Category avg: 8.7/10)

**Who Is the Company Behind Emplifi?**

- **Seller:** [Emplifi](https://www.g2.com/sellers/emplifi-7f303838-0fb9-47c0-bc12-d24f181fe4b2)
- **HQ Location:** Columbus , US
- **LinkedIn® Page:** https://www.linkedin.com/company/emplifi/ (547 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Community Manager
- **Top Industries:** Marketing and Advertising, Retail
- **Company Size:** 44% Mid-Market, 31% Enterprise


#### What Are Emplifi's Pros and Cons?

**Pros:**

- Ease of Use (49 reviews)
- Social Media Management (48 reviews)
- Analytics (38 reviews)
- Analytics Focus (34 reviews)
- Features (23 reviews)

**Cons:**

- Missing Features (25 reviews)
- Technical Issues (18 reviews)
- Feature Limitations (15 reviews)
- Improvement Needed (12 reviews)
- Lack of Features (12 reviews)


### What Do G2 Reviewers Say About Emplifi?
*AI-generated summary from verified user reviews*

**Pros:**

- Users find Emplifi's interface **intuitive and user-friendly** , making social media management efficient and adaptable.
- Users find Emplifi to be a **user-friendly and intuitive social media management tool** that simplifies content scheduling and management.
- Users value the **robust analytics capabilities** of Emplifi, enabling effective data analysis and insights for better decision-making.
- Users value the **insightful analytics** from Emplifi, enabling effective data analysis and competitive benchmarking.
- Users value the **intuitive and regularly updated features** of Emplifi, enhancing their social media marketing efficiency.

**Cons:**

- Users find the **missing features** in Emplifi limiting, especially regarding data download and functionality in the Inspiration tab.
- Users report **technical issues** with Emplifi, particularly with analytics and filters on Instagram and TikTok.
- Users find **feature limitations** in Emplifi, struggling with API constraints and lack of custom metrics options.
- Users feel that **improvement is needed** in configurability and feature enhancements for a more efficient dashboard experience.
- Users note a **lack of features** in Emplifi, particularly regarding analytics and custom metrics limitations.

#### What Are Recent G2 Reviews of Emplifi?

**"[Emplifi’s Intuitive Platform Makes Publishing and Dashboards Effortless](https://www.g2.com/survey_responses/emplifi-review-12624587)"**

**Rating:** 4.5/5.0 stars
*— Mel H.*

[Read full review](https://www.g2.com/survey_responses/emplifi-review-12624587)

---

**"[Evolving, User-Friendly Suite with Responsive Implementation Support](https://www.g2.com/survey_responses/emplifi-review-12580996)"**

**Rating:** 4.5/5.0 stars
*— John M. C.*

[Read full review](https://www.g2.com/survey_responses/emplifi-review-12580996)

---


#### What Are G2 Users Discussing About Emplifi?

- [What is Emplifi Social Marketing Cloud used for?](https://www.g2.com/discussions/what-is-emplifi-social-marketing-cloud-used-for)
- [What is Emplifi Service Cloud used for?](https://www.g2.com/discussions/what-is-emplifi-service-cloud-used-for)
- [What is socialbakers?](https://www.g2.com/discussions/what-is-socialbakers) - 1 comment
- [Is social Baker free?](https://www.g2.com/discussions/is-social-baker-free)
- [What is scalability in Software?](https://www.g2.com/discussions/what-is-scalability-in-software)

### 25. [Qualtrics Customer Experience](https://www.g2.com/products/qualtrics-customer-experience/reviews)
Qualtrics XM for Customer Experience is the customer experience product used by the world's most iconic brands to immediately surface customer friction and guide frontline teams in the moment to better serve clients. Drive company-wide improvement—across processes, products, and digital properties—to increase customer lifetime value. Frontline Care (TM) uses omnichannel analytics and AI-powered automation to deliver powerful, personalized recommendations for every customer straight to your frontline customer care teams so you can increase usage, drive upsell, and reduce churn. Leverage our Frontline Digital (™) Product to analyze customer journeys so you can step in at the right time to remove friction or redirect users to a better experience. Understand digital customer behavior through session replays and frustration detection like rage clicks and mouse thrashing. Use Frontline Locations (™) to compile online reviews within the same platform so you can connect the dots between channels and get a bird’s eye view across the end-to-end customer experience. Bring together feedback from your customers with the voice of your frontline employees and make sense of it all in seconds with our AI-powered platform. Qualtrics is used by teams, departments, and entire organizations to manage the four core experiences of business—customer, product, employee, and brand—on one platform. Over 13,500 enterprises worldwide, including more than 85 percent of the Fortune 500, rely on Qualtrics to consistently build products that people love, create more loyal customers, develop a phenomenal employee-centric culture, and build iconic brands.


**Average Rating:** 4.3/5.0
**Total Reviews:** 725
**How Do G2 Users Rate Qualtrics Customer Experience?**

- **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 8.8/10)
- **Social Measurement:** 8.4/10 (Category avg: 8.6/10)
- **Social Reporting:** 7.8/10 (Category avg: 8.6/10)
- **Brand Monitoring:** 5.0/10 (Category avg: 8.7/10)

**Who Is the Company Behind Qualtrics Customer Experience?**

- **Seller:** [Qualtrics](https://www.g2.com/sellers/qualtrics)
- **Company Website:** https://www.qualtrics.com
- **Year Founded:** 2002
- **HQ Location:** Provo, UT
- **Twitter:** @Qualtrics (42,137 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/314350/ (6,231 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Business Data Analyst, Community Manager
- **Top Industries:** Information Technology and Services, Higher Education
- **Company Size:** 52% Enterprise, 36% Mid-Market


#### What Are Qualtrics Customer Experience's Pros and Cons?

**Pros:**

- Ease of Use (18 reviews)
- Analytics (14 reviews)
- Helpful (13 reviews)
- Feedback Management (9 reviews)
- Insights Generation (9 reviews)

**Cons:**

- Complexity (7 reviews)
- Improvement Needed (7 reviews)
- Limited Customization (7 reviews)
- Not Intuitive (7 reviews)
- Expensive (6 reviews)


### What Do G2 Reviewers Say About Qualtrics Customer Experience?
*AI-generated summary from verified user reviews*

**Pros:**

- Users commend the **ease of use** of Qualtrics, making it accessible for even novices in customer experience management.
- Users value the **strong analytics and reporting capabilities** of Qualtrics, enabling effective insights into customer experiences.
- Users find Qualtrics Customer Experience **extremely helpful** for gaining insights and improving customer satisfaction and retention.
- Users value the **feedback management capabilities** of Qualtrics Customer Experience for enhancing customer understanding and decision-making.
- Users value the **deep insights generation** of Qualtrics, enabling enhanced customer satisfaction and informed decision-making.

**Cons:**

- Users find the **complexity** of Qualtrics challenging, especially when seeking basic survey functionalities and quick setup.
- Users find the **custom setup and Text iQ functionality lacking** , as they seek better performance in various languages.
- Users find **limited customization** options in Qualtrics, which can complicate their experience and hinder effectiveness.
- Users find the **complexity of the interface** challenging, especially for newcomers trying to set up workflows.
- Users find the pricing for Qualtrics Customer Experience to be **expensive** , especially for smaller teams and organizations.

#### What Are Recent G2 Reviews of Qualtrics Customer Experience?

**"[Versatile Insights, Needs Better Reports](https://www.g2.com/survey_responses/qualtrics-customer-experience-review-12680062)"**

**Rating:** 4.5/5.0 stars
*— Sandra H.*

[Read full review](https://www.g2.com/survey_responses/qualtrics-customer-experience-review-12680062)

---

**"[Flexible Feedback Tool with Customization Challenges](https://www.g2.com/survey_responses/qualtrics-customer-experience-review-12708025)"**

**Rating:** 4.0/5.0 stars
*— David K.*

[Read full review](https://www.g2.com/survey_responses/qualtrics-customer-experience-review-12708025)

---


#### What Are G2 Users Discussing About Qualtrics Customer Experience?

- [What is Qualtrics Customer Experience used for?](https://www.g2.com/discussions/what-is-qualtrics-customer-experience-used-for)
- [What does qualtrics software do?](https://www.g2.com/discussions/what-does-qualtrics-software-do) - 1 comment
- [Is qualtrics a CRM?](https://www.g2.com/discussions/is-qualtrics-a-crm) - 1 comment
- [What is a customer experience platform?](https://www.g2.com/discussions/what-is-a-customer-experience-platform) - 1 comment, 1 upvote
- [What is qualtrics CX?](https://www.g2.com/discussions/what-is-qualtrics-cx) - 1 comment


## What Is Social Media Listening Tools?

[Social Media Marketing Software](https://www.g2.com/categories/social-media-marketing)

## What Software Categories Are Similar to Social Media Listening Tools?

- [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt)
- [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics)
- [Media Monitoring Software](https://www.g2.com/categories/media-monitoring)


---

## How Do You Choose the Right Social Media Listening Tools?

### What You Should Know About Social Media Monitoring Tools

### What are Social Media Monitoring Tools?

Social media monitoring tools are often a company's main platform for consumer engagement and customer insights. How a company interacts with its customers speaks volumes about whether it values what its consumers want and how much it is willing to improve its product offerings and campaign messages to cater to those consumers.

Using social media monitoring as a form of social listening can also help give provide a company with valuable customer insights that will help identify trends, track competitors, and understand customer sentiment. Social media monitoring benefits include:

Key Benefits of Social Media Monitoring Tools

- Monitoring accounts on various social media platforms
- Quickly receiving alerts of customer criticism or complaints
- Tracking brand competition
- Monitoring your social media reputation and presence in real time
- Gaining insights on the effectiveness of your social media approach

### Why Use Social Media Monitoring Tools?

**Revenue –** Social media monitoring can generate more revenue for your company. Understanding how consumers interact with your social media posts can clue your business in on what to do to grow your audience, which translates to more subscribers and, therefore more revenue for your business.

**Customer Loyalty –** Beyond growing your customer base, social media monitoring is also a great tool to manage the customers that you already have. Brand loyalty can be earned from customers if you engage with them on a more personal level, answer any concerns that they might have, and improve your product based on the feedback provided through social media.

**Competitor Insights –** Social media monitoring can give your business insight into how your competitors are performing. Consumers that may be responding negatively to your competitor's offerings can be used to promote your own marketing campaigns and how your product offerings outperform the competition.

**Brand Presence –** One of the greatest benefits of social media monitoring tools is the ability to produce in-depth reports on brand presence. With social media monitoring, you can produce reports with easy-to-understand datasets. Competitive reporting is key to understanding the effectiveness of social media marketing campaigns and the underlying flaws that may be present. Remedying issues and capitalizing on effective methodologies can do wonders for a brand’s presence across social networks.

### Who Uses Social Media Monitoring Tools?

**Marketing –** Social media monitoring tools allow marketers to personalize content to specific users or demographics and identify thought leaders or influencers. Social media monitoring software can help marketing teams respond to social network mentions and facilitate customer engagement. Furthermore, user mentions such as asking for assistance or complimenting a product can be captured and used for future campaigns to demonstrate satisfaction and dedication. Engagement with these users across various social networks may also lead to increased traffic and customer engagement.

**Customer Service Teams –** Customer service teams use social media monitoring tools to listen to customer complaints or answer any concerns they might have. They can respond to positive or negative mentions in order to mitigate escalations in customer frustration and keep the customer base happy.

**Public Relations Teams –** Outreach and public relations teams monitor social media to identify whether they need to publicly respond to a major customer concern. If your company is being viewed negatively because of a major misstep, then PR can respond with a company-wide message and answer customer concerns in a succinct message.

### Kinds of Social Media Monitoring Tools

**Review Aggregator Tools –** These types of social monitoring tools aggregate all of your business’ online reviews in one organized list. This helps your business easily identify negative customer reviews and whether the issue can be quickly mitigated. Responding quickly to negative reviews can be the difference between retaining a customer and losing them to your competitors.

**Lead Generation Tools –** These types of social media monitoring tools allow you to pick up on leads via social media interactions. Lead generation tools have features that filter social mentions, whether they be negative, positive, or neutral. Lead generation tools also allow you to see who is talking about your product the most. You can then mark these people as leads and interact with them directly to convert them into customers. More leads via social media mean more revenue for your business.

**Social Mention Tools —** Social media monitoring tools specializing in social mentions help you determine how often your brand is being mentioned. These tools can filter what type of social media platforms you would like to monitor, the sentiment of the mentions, social mention demographics, etc. Monitoring social mentions can show who is talking about your product and what they are saying about it. This can directly influence your marketing and outreach teams’ successes. They can use social mentions to tailor their future efforts to correlate with what people want and discover what demographics your company should focus on.

### Social Media Monitoring Tools Features

**Cross-Channel Monitoring –** Cross-channel monitoring features allow you to simultaneously track activity from your accounts across various social media channels. This centralizes data collection and tracking and improves the efficiency of social media monitoring. If your company has many social media accounts, utilizing cross-channel monitoring features can help you easily manage them. Listening to users across all networks will paint an accurate picture of how they perceive your social media posts and brand.

**Analytics –** [Social media management software](https://www.g2.com/categories/social-media-mgmt) tools typically offer features that help analyze the trends you observe and search efficiently for data. These tools allow you to optimize internet searches to find facts faster. Some products can create reports that visualize data, making it easier to analyze results and measure the effectiveness of your social media strategies.

**Social Reporting –** Social reporting allows your company to access custom reports and dashboards to measure social activity and engagement opportunities. It also allows users to export data and graphs into PowerPoint, Excel, and other useful data-reporting programs. This feature provides great visuals for you to present data in meetings.

**Sentiment Scoring –** Sentiment scoring determines whether social mentions of your brand are positive, negative, or neutral. This feature helps you monitor whether certain products are performing well and if marketing changes need to be made to keep customers happy.

**Influencer Identification –** Influencer identification helps identify who is talking about your brand along with their influence over social communities. This feature can help bolster your company’s reputation by having popular social media bloggers feature your brand on their own social media accounts.

**Publishing –** Most social media monitoring software offers a publishing feature that allows users to auto-schedule social media posts. Users can schedule posts for months into the future, which can save your company plenty of time. Publishing features also automatically post blogs from your website onto social media. This is a great way to bolster the views on your blogs and generate more traffic back to your website.

### Trends Related to Social Media Monitoring Tools

**Finding Brand Influencers —** Some social media monitoring tools can identify the most important and influential people who are interacting with your brand. New tools feature built-in algorithms that assign scores to people who interact with your brand to quickly identify who has a high influence in the social media world. This can be very helpful in boosting your brand recognition. For example, if your brand fits within the restaurant industry, then you may be able to easily identify top food critics and have them review your restaurant to boost your popularity.

**Real-Time Tracking –** A new trend in social media monitoring tools is providing real-time analytics to track live hashtags and media mentions. Tracking in real time helps companies find customer complaints when they occur, which can help put these fires out in an efficient manner.

### Potential Issues with Social Media Monitoring Tools

**Inaccurate Sentiment Analysis –** As with all artificial intelligence, it can be very difficult to teach AI to monitor human emotions. As such, having a social media monitoring tool accurately pick up on all negative or positive responses to your brand can be a near-impossible task. When implementing a social media monitoring tool, be aware of potential inaccuracies in customer sentiment analysis, as it may not paint the full picture of how your brand is being viewed.

**Over-Listening –** Focusing too much on one negative social mention can prove to be counterproductive. Brands constantly trying to filter out all the negative reviews can spend too much time doing so, which distracts them from more important tasks. Furthermore, a few negative sentiments can influence brands to switch gears on certain products and make poor decisions. When implementing a social media monitoring tool, companies must have a thick skin and understand when it is truly worth listening to the consumers.

**Spam –** Social media monitoring tools have difficulty filtering out all the spam when robots or other people post about your brand for their own promotion. Because of this, your social media monitoring tool may pick up on many unwanted social mentions that don’t positively impact your company because they’re not coming from actual users. This can waste a lot of time for companies trying to use actual customer data to influence their marketing.

### Software and Services Related to Social Media Monitoring Tools

**Influencer Marketing Software –** [Influencer marketing software](https://www.g2.com/categories/influencer-marketing) helps organizations identify, recruit, and communicate with social influencers. While some social media monitoring software can perform this task, influencer marketing software can be a great tool to complement your social media monitoring by maximizing influencer outreach.

**Social Media Analytics –** [Social media analytics software](https://www.g2.com/categories/social-media-analytics) provides functionality for gathering and reporting on data related to social media accounts. Social media analytics products are used by social media, marketing, and communications teams that use analytics tools to identify successful practices, target demographics, and analyze real-time consumer practices.

**CRM –** Social media monitoring tools collect data that can be incorporated with [customer relationship management (CRM) software](https://www.g2.com/categories/influencer-marketing). CRM integration will connect data on your overall customer base with data related to your social media interactions. This will help you accurately analyze the effectiveness of your social media strategies.

**Social Media Management –** [Social media management software](https://www.g2.com/categories/social-media-mgmt) allows users to schedule posts months in advance. When social media managers have surplus content, they can schedule posts accordingly to ensure they share as much content as possible. This can be a great tool to complement social media monitoring and double down on your brand presence.

**Online Reputation Management –** [Online reputation management software](https://www.g2.com/categories/online-reputation-management) allows companies to monitor users’ online reviews and promote positive experiences through online review platforms. Similar to social media monitoring, this will help your company keep track of critical social mentions and customer complaints to keep your brand’s reputation in a positive light.