# Best Social Media Listening Tools - Page 6

*By [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)*


Social media listening tools provide functionality for listening, tracking, and gathering relevant content across social media. These tools are used by social media, marketing, and communications teams to identify trends, track competitors, and understand customer sentiment. Researchers can leverage social media listening tools to analyze social trends and media outlets use them to identify breaking news.

Social media listening software enables marketers to personalize content for specific users or demographics, identify thought leaders or influencers, and respond to positive or negative mentions. Many of these products also support monitoring across multiple languages and countries, allowing businesses to localize advertisements effectively. As a result, these tools help organizations gain demographic insights, measure social media presence, detect negative mentions, engage with users, and improve brand reputation.

Social media listening tools often enhance [social media analytics software](https://www.g2.com/categories/social-media-analytics) by providing data. While these tools can be found as standalone products, their monitoring functionality can also be found within [social media management software](https://www.g2.com/categories/social-media-mgmt?source=search) and [social media suites](https://www.g2.com/categories/social-media-suites?source=search) as a feature. Additionally, many [media monitoring software](https://www.g2.com/categories/media-monitoring) solutions include social listening capabilities.

To qualify for inclusion in the Social Media Listening category, a product must:

- Listen for specific mentions across social media platforms
- Identify trending topics or phrases by tracking real-time conversations
- Analyze and detail customer sentiment (positive, negative, neutral)
- Organize customer information for audience segmentation and engagement
- Identify thought leaders and influencers within relevant industries





## Top Social Media Listening Tools at a Glance
| # | Product | Rating | Best For | What Users Say |
|---|---------|--------|----------|----------------|
| 1 | [Sprout Social](https://www.g2.com/products/sprout-social/reviews) | 4.4/5.0 (6,382 reviews) | Unified social inbox and reporting | "[Intuitive, Responsive UI with Great Onboarding and Support](https://www.g2.com/survey_responses/sprout-social-review-12978419)" |
| 2 | [Hootsuite](https://www.g2.com/products/hootsuite/reviews) | 4.3/5.0 (7,262 reviews) | Multi-account social scheduling | "[Solid scheduler and reporting, but social listening and X integration need work](https://www.g2.com/survey_responses/hootsuite-review-13036083)" |
| 3 | [Meltwater](https://www.g2.com/products/meltwater/reviews) | 4.1/5.0 (2,624 reviews) | News and social media monitoring | "[One-Stop Shop for Social Media Management with Stellar Support](https://www.g2.com/survey_responses/meltwater-review-10950025)" |
| 4 | [Vista Social](https://www.g2.com/products/vista-social/reviews) | 4.8/5.0 (1,099 reviews) | All-in-one social management for small teams | "[Easy way to manage multiple social media accounts](https://www.g2.com/survey_responses/vista-social-review-13031656)" |
| 5 | [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) | 4.4/5.0 (709 reviews) | Deep consumer conversation analysis | "[BrandWatch for your Social Listening needs](https://www.g2.com/survey_responses/brandwatch-consumer-intelligence-review-4237086)" |
| 6 | [BrandMentions](https://www.g2.com/products/brandmentions/reviews) | 4.9/5.0 (237 reviews) | Brand mention filtering and emotion tracking | "[The Essential Radar for Brand Visibility in the Era of AI & Answer Engine Optimization (AEO)](https://www.g2.com/survey_responses/brandmentions-review-12873741)" |
| 7 | [YouScan](https://www.g2.com/products/youscan/reviews) | 4.7/5.0 (294 reviews) | Visual and sentiment-led social listening | "[Excellent Threads Coverage, Smooth API Setup, and Proactive CSM Support](https://www.g2.com/survey_responses/youscan-review-12851551)" |
| 8 | [Brand24](https://www.g2.com/products/brand24/reviews) | 4.6/5.0 (350 reviews) | Real-time brand reputation alerts | "[Real-Time Insights with User-Friendly Setup](https://www.g2.com/survey_responses/brand24-review-12533019)" |
| 9 | [Agorapulse](https://www.g2.com/products/agorapulse/reviews) | 4.5/5.0 (945 reviews) | Publishing, inbox, and reporting workflow | "[Keeping all your social media organized without the usual chaos](https://www.g2.com/survey_responses/agorapulse-review-13040812)" |
| 10 | [Reputation](https://www.g2.com/products/reputation/reviews) | 4.5/5.0 (2,404 reviews) | Review response and customer feedback management | "[Visually pleasing & streamlined process. No complaints](https://www.g2.com/survey_responses/reputation-review-9899978)" |


## How Many Social Media Listening Tools Products Does G2 Track?
**Total Products under this Category:** 198

### Category Stats (Jun 2026)
- **Average Rating**: 4.41/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product**: Repsense (+0.76%) - Among all products in this category, Repsense recorded the largest rating increase compared to last month
*Last updated: June 30, 2026*


## How Does G2 Rank Social Media Listening Tools Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 40,200+ Authentic Reviews
- 198+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.


## Which Social Media Listening Tools Is Best for Your Use Case?

- **Leader:** [Sprout Social](https://www.g2.com/products/sprout-social/reviews)
- **Highest Performer:** [Statusbrew](https://www.g2.com/products/statusbrew-inc/reviews)
- **Easiest to Use:** [Vista Social](https://www.g2.com/products/vista-social/reviews)
- **Top Trending:** [Vista Social](https://www.g2.com/products/vista-social/reviews)
- **Best Free Software:** [Hootsuite](https://www.g2.com/products/hootsuite/reviews)


---

**Sponsored**

### YouScan

YouScan is a next-generation, AI-powered social listening platform designed to help users gain deep insights into customer behavior and sentiment. This innovative solution caters specifically to marketers, researchers, and public relations professionals who seek to understand their audience more comprehensively. By analyzing what customers say, do, and who they are, YouScan provides a holistic view of consumer interactions with brands, enabling organizations to make informed decisions based on real-time data. The platform is particularly beneficial for a diverse range of users, including large corporations and smaller, customer-centric brands. With over 400 clients worldwide, including industry giants like Nestle, L'Oreal, and Coca-Cola, YouScan is trusted by both established brands and emerging companies. Its mission is to empower organizations to listen to their customers effectively, fostering improved engagement and strategic growth. YouScan boasts several key features that set it apart in the social listening category. One of its standout offerings is the Insights Copilot, a conversational social listening AI agent. This feature simplifies the process of extracting valuable insights from vast amounts of text data, allowing users to effortlessly gauge consumer opinions on brands, competitors, and relevant events. Additionally, YouScan's industry-leading image analysis capabilities enable "visual listening," allowing users to understand how consumers interact with brands through social media images, including brand logo detection and automated visual content reports. Understanding the audience is crucial for effective marketing strategies, and YouScan excels in this area with its Audience Insights feature. This tool provides demographic information, interests, and occupations of individuals discussing brands and topics on social media, allowing users to tailor their marketing efforts to specific segments. The platform's powerful reporting capabilities, combined with a sleek and user-friendly interface, make it accessible and appealing to a wide range of users, from large enterprises to startups. Recognized by industry experts, YouScan has received accolades such as being named a "Cool AI Vendor for Marketing" by Gartner and winning multiple MarkTech Breakthrough Awards for "Best Social Media Monitoring Software." Founded in Kyiv, YouScan has grown into a distributed team with offices across Europe and Latin America, reflecting its commitment to serving a global clientele while continuously evolving to meet the needs of the market.



[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=paid_promo&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=213&secure%5Bmedium%5D=sponsored&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=53908&secure%5Bresource_id%5D=213&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fsocial-media-listening-tools&secure%5Btoken%5D=77f4e35598b91063c895f390cd493f0e6ddff1ba338fcfb9f601f8a54655d803&secure%5Burl%5D=https%3A%2F%2Fyouscan.io%2Fpricing%2F&secure%5Burl_type%5D=paid_promos)

---

## What Are the Top-Rated Social Media Listening Tools Products in 2026?
### 1. [Rignite](https://www.g2.com/products/rignite/reviews)
Grow your business with powerful social media marketing and management modules, saving you time while getting results.


**Average Rating:** 4.5/5.0
**Total Reviews:** 1
**How Do G2 Users Rate Rignite?**

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.8/10)
- **Social Measurement:** 10.0/10 (Category avg: 8.6/10)
- **Social Reporting:** 6.7/10 (Category avg: 8.6/10)

**Who Is the Company Behind Rignite?**

- **Seller:** [Rignite](https://www.g2.com/sellers/rignite)
- **HQ Location:** N/A
- **Twitter:** @rigniteinc (1,461 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 100% Mid-Market



#### What Are Recent G2 Reviews of Rignite?

**"[Perfect Campaign Builder for Social Media](https://www.g2.com/survey_responses/rignite-review-2082940)"**

**Rating:** 4.5/5.0 stars
*— Dan F.*

[Read full review](https://www.g2.com/survey_responses/rignite-review-2082940)

---


#### What Are G2 Users Discussing About Rignite?

- [What is Rignite used for?](https://www.g2.com/discussions/what-is-rignite-used-for)

### 2. [ROIALTY OneVoice](https://www.g2.com/products/roialty-onevoice/reviews)
Roialty social listening and analytics solutions help brands make smarter decision based on real-time insights from social conversations.


**Average Rating:** 4.5/5.0
**Total Reviews:** 1
**How Do G2 Users Rate ROIALTY OneVoice?**

- **Social Measurement:** 8.3/10 (Category avg: 8.6/10)
- **Social Reporting:** 8.3/10 (Category avg: 8.6/10)

**Who Is the Company Behind ROIALTY OneVoice?**

- **Seller:** [ROIALTY](https://www.g2.com/sellers/roialty)
- **Year Founded:** 2014
- **HQ Location:** Milano, Italy
- **Twitter:** @ROIALTY_live (405 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/9276145 (7 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 50% Enterprise, 50% Mid-Market



#### What Are Recent G2 Reviews of ROIALTY OneVoice?

**"[Intuitive Software with various solutions ](https://www.g2.com/survey_responses/roialty-onevoice-review-1667574)"**

**Rating:** 4.0/5.0 stars
*— Stefano C.*

[Read full review](https://www.g2.com/survey_responses/roialty-onevoice-review-1667574)

---

**"[Great tool for calls](https://www.g2.com/survey_responses/roialty-onevoice-review-1598852)"**

**Rating:** 4.5/5.0 stars
*— Verified User in Human Resources*

[Read full review](https://www.g2.com/survey_responses/roialty-onevoice-review-1598852)

---


#### What Are G2 Users Discussing About ROIALTY OneVoice?

- [What is ROIALTY OneVoice used for?](https://www.g2.com/discussions/what-is-roialty-onevoice-used-for)

### 3. [Smart Moderation](https://www.g2.com/products/smart-moderation/reviews)
Smart Moderation is an Artificial Intelligence based comment management platform that works with Facebook, Instagram, YouTube and more to allow its users manage all their comments from single dashboard. The Smart Moderation technology protects brands 24/7/365 from spam ads, trolls, hate speech, abusive language, profanity etc. by detecting and removing them in real time. The Artificial Intelligence learns continuously to get smarter and understand what its users will and will not allow on their social platforms. Smart Moderation also offers additional features like Auto-hide, Artificial Intelligence powered Blacklist, Extensive Reporting, API for special integrations and more. To discover Smart Moderation; visit: www.smartmoderation.com Contact: info@smartmoderation.com


**Average Rating:** 5.0/5.0
**Total Reviews:** 1
**How Do G2 Users Rate Smart Moderation?**

- **Social Measurement:** 10.0/10 (Category avg: 8.6/10)
- **Social Reporting:** 10.0/10 (Category avg: 8.6/10)

**Who Is the Company Behind Smart Moderation?**

- **Seller:** [Smart Moderation](https://www.g2.com/sellers/smart-moderation)
- **Year Founded:** 2015
- **HQ Location:** San Francisco, US
- **Twitter:** @smartmoderation (4,322 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/smart-moderation/ (2 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 100% Enterprise



#### What Are Recent G2 Reviews of Smart Moderation?

**"[Goodbye to spam, trolls, and bad criticism.](https://www.g2.com/survey_responses/smart-moderation-review-2208739)"**

**Rating:** 5.0/5.0 stars
*— Maria C.*

[Read full review](https://www.g2.com/survey_responses/smart-moderation-review-2208739)

---


#### What Are G2 Users Discussing About Smart Moderation?

- [What is Smart Moderation used for?](https://www.g2.com/discussions/smart-moderation-what-is-smart-moderation-used-for)
- [What is Smart Moderation used for?](https://www.g2.com/discussions/what-is-smart-moderation-used-for)

### 4. [Snaptrends](https://www.g2.com/products/snaptrends/reviews)
Snaptrends® is the leading location-based social media insights system enabling organizations to visualize conversations around their brands, products, services, influencers and competitors – not only when they are happening, but where. With this clear view, organizations can make informed decisions faster and take more proactive actions.


**Average Rating:** 1.5/5.0
**Total Reviews:** 1

**Who Is the Company Behind Snaptrends?**

- **Seller:** [Snaptrends](https://www.g2.com/sellers/snaptrends)
- **HQ Location:** N/A
- **Twitter:** @snaptrends (537 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 100% Small-Business




#### What Are G2 Users Discussing About Snaptrends?

- [What is Snaptrends used for?](https://www.g2.com/discussions/what-is-snaptrends-used-for)

### 5. [Spotler Engage](https://www.g2.com/products/spotler-group-spotler-engage/reviews)
Spotler Engage is a comprehensive customer engagement platform designed to streamline digital interactions across multiple channels. It integrates webcare, messaging, social media publishing, and monitoring into a single, user-friendly tool, enabling businesses to manage and enhance their online presence effectively. Key Features: Unified Communication Management: Spotler Engage consolidates various communication channels—including social media platforms, WhatsApp, live chat, review sites, and forums—into one intuitive dashboard. This centralisation allows businesses to maintain a clear overview of all online interactions, ensuring timely and efficient responses to customer inquiries. Social Media Publishing: The platform offers a robust social media publishing module, enabling users to plan, schedule, and optimise posts across multiple channels. The content calendar provides a structured approach to content management, while AI-driven post optimisation offers real-time suggestions to enhance engagement. Media Monitoring: Spotler Engage includes a comprehensive media monitoring feature that tracks online and offline mentions of your brand. This functionality provides real-time insights into brand reputation, allowing businesses to respond promptly to emerging trends or potential crises. Live Chat Integration: To meet the demand for rapid customer service, Spotler Engage integrates live chat capabilities directly into your website. This feature reduces response times and enhances customer satisfaction by facilitating immediate, personalised interactions. Scalable Solutions: For organisations handling high volumes of customer interactions, Spotler Engage supports the integration of chatbots to manage routine inquiries. This scalability ensures that your team can focus on more complex issues, improving overall service efficiency. Benefits: By leveraging Spotler Engage, businesses can build stronger relationships with their audience through consistent and responsive communication. The platform's comprehensive monitoring and analytics tools provide valuable insights into customer sentiment and engagement metrics, informing strategic decisions and enhancing marketing efforts. Spotler Engage is designed to be user-friendly, allowing immediate and independent use. Additionally, Spotler offers professional services and support, including extensive training and technical assistance, to help users maximise the software's potential. In summary, Spotler Engage equips businesses with the tools necessary to excel in digital customer engagement, foster long-lasting connections, and drive success in today's competitive landscape.


**Average Rating:** 4.5/5.0
**Total Reviews:** 1
**How Do G2 Users Rate Spotler Engage?**

- **Social Measurement:** 10.0/10 (Category avg: 8.6/10)
- **Social Reporting:** 10.0/10 (Category avg: 8.6/10)

**Who Is the Company Behind Spotler Engage?**

- **Seller:** [Spotler Group](https://www.g2.com/sellers/spotler-group-a3f6b7c0-24fb-4205-9f31-02f8a1d43e29)
- **Year Founded:** 2001
- **HQ Location:** Rotterdam, NL
- **LinkedIn® Page:** https://www.linkedin.com/company/spotler-group/ (164 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 100% Mid-Market



#### What Are Recent G2 Reviews of Spotler Engage?

**"[Easy but elaborate](https://www.g2.com/survey_responses/spotler-engage-review-3070526)"**

**Rating:** 4.5/5.0 stars
*— Verified User in Online Media*

[Read full review](https://www.g2.com/survey_responses/spotler-engage-review-3070526)

---


#### What Are G2 Users Discussing About Spotler Engage?

- [What is OBI Brand Monitor used for?](https://www.g2.com/discussions/what-is-obi-brand-monitor-used-for)

### 6. [syndr.ai](https://www.g2.com/products/syndr-ai/reviews)
Generate Leads from Social Media in 3 Easy Steps: 1. Monitor Social Media Syndr.ai never sleeps, it scans platforms like Twitter/X and Facebook 24/7, discovering fresh brand name or keyword mentions related to your business. 2. Instant Alerts on New Leads Syndr.ai analyzes social media posts, then sends instant alerts about pre-qualified warm leads to your inbox. 3. Automated Responses Use AI-generated response frameworks to quickly power through your list of new potential customers, 5x faster than manually. Anyone who needs leads, needs Syndr.ai Software Startups & Founders: Empower your startup with AI-driven insights and lead generation to accelerate growth. Local Service Owners: Enhance your local presence with targeted social media monitoring and engagement. E-commerce Store Owners: Boost your online sales with AI-powered customer insights and automated responses. Real Estate Agents: Stay ahead in the real estate market with instant alerts on potential leads. Marketing Agencies: Optimize your campaigns with real-time data and AI-driven strategies. SMB Operators: Streamline your business operations with AI tools tailored for small and medium businesses. Lead Generation Companies: Maximize your lead generation efforts with AI-enhanced data analysis.


**Average Rating:** 5.0/5.0
**Total Reviews:** 1
**How Do G2 Users Rate syndr.ai?**

- **Social Measurement:** 10.0/10 (Category avg: 8.6/10)
- **Social Reporting:** 10.0/10 (Category avg: 8.6/10)
- **Brand Monitoring:** 6.7/10 (Category avg: 8.7/10)

**Who Is the Company Behind syndr.ai?**

- **Seller:** [syndr.ai](https://www.g2.com/sellers/syndr-ai)
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 100% Small-Business


#### What Are syndr.ai's Pros and Cons?

**Pros:**

- Ease of Use (1 reviews)
- Features (1 reviews)
- Social Listening (1 reviews)
- Social Media Management (1 reviews)
- Trend Analysis (1 reviews)

**Cons:**

- Difficult Setup (1 reviews)


### What Do G2 Reviewers Say About syndr.ai?
*AI-generated summary from verified user reviews*

**Pros:**

- Users appreciate the **ease of use** of Syndr.ai, finding it simple to track conversations across multiple platforms.
- Users appreciate the **powerful social listening capabilities** of Syndr.ai, enhancing their engagement on various platforms.
- Users appreciate the **powerful social listening capabilities** of Syndr.ai, enhancing their engagement with relevant online conversations.
- Users appreciate the **powerful social listening capabilities** of Syndr.ai, making it easy to engage in real conversations.
- Users value the **easy trend analysis** provided by Syndr.ai, enhancing their engagement in social conversations effectively.

**Cons:**

- Users find the **difficult setup** on desktop frustrating, but the platform runs smoothly once configured.

#### What Are Recent G2 Reviews of syndr.ai?

**"[A Must-Have Social Listening Tool (Especially for Reddit & X)](https://www.g2.com/survey_responses/syndr-ai-review-11785446)"**

**Rating:** 5.0/5.0 stars
*— Wyatt B.*

[Read full review](https://www.g2.com/survey_responses/syndr-ai-review-11785446)

---



### 7. [TellFinder](https://www.g2.com/products/tellfinder/reviews)
Use TellFinder to search vast areas of the deep web or other media troves for connections to known subjects. Discover network personas in a fraction of the time.


**Average Rating:** 4.0/5.0
**Total Reviews:** 1
**How Do G2 Users Rate TellFinder?**

- **Social Measurement:** 10.0/10 (Category avg: 8.6/10)
- **Social Reporting:** 10.0/10 (Category avg: 8.6/10)

**Who Is the Company Behind TellFinder?**

- **Seller:** [Uncharted](https://www.g2.com/sellers/uncharted)
- **Year Founded:** 2001
- **HQ Location:** Toronto, Ontario, Canada
- **Twitter:** @unchartedsoft (189 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/unchartedsoftware/ (67 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 100% Small-Business



#### What Are Recent G2 Reviews of TellFinder?

**"[TELLFINDER WHAT IT CAN DO FOR YOUR COMPANY](https://www.g2.com/survey_responses/tellfinder-review-655007)"**

**Rating:** 4.0/5.0 stars
*— Verified User in Wholesale*

[Read full review](https://www.g2.com/survey_responses/tellfinder-review-655007)

---


#### What Are G2 Users Discussing About TellFinder?

- [What is TellFinder used for?](https://www.g2.com/discussions/tellfinder-what-is-tellfinder-used-for)
- [What is TellFinder used for?](https://www.g2.com/discussions/what-is-tellfinder-used-for)

### 8. [TrendSights](https://www.g2.com/products/trendsights/reviews)
TrendSights is a Latin America + Spain AI-powered marketing performance and intelligence platform focused on helping marketing and public relations teams drive ROI. Our platform tracks all media in real-time and incorporates an influencer analytics platform with a built-in AI enabled content generator. Further, we have incorporated algorithms toidentify interest-based, micro and nano influencers at a geo-localized level. On the media analytics front, what sets our service apart is the tracking of traditional media (TV, Radio, Newspapers) and the cross-correlation impact of traditional and digital media channels. Our algorithms have been designed for the Spanish language and the variances from country to country. We provide our users with an easy-to-use, self-service platform to generate consumer and competitive insights that drive ROI across all communications channels. TrendSights - All your media transcribed, tracked, and measured in one platform.


**Average Rating:** 4.8/5.0
**Total Reviews:** 3
**How Do G2 Users Rate TrendSights?**

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.8/10)
- **Social Measurement:** 10.0/10 (Category avg: 8.6/10)
- **Social Reporting:** 10.0/10 (Category avg: 8.6/10)
- **Brand Monitoring:** 10.0/10 (Category avg: 8.7/10)

**Who Is the Company Behind TrendSights?**

- **Seller:** [TrendSights SL](https://www.g2.com/sellers/trendsights-sl)
- **Year Founded:** 2020
- **HQ Location:** Granada, ES
- **LinkedIn® Page:** https://www.linkedin.com/company/trendsights-ai/ (6 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 100% Small-Business



#### What Are Recent G2 Reviews of TrendSights?

**"[Excellent tool for beginners](https://www.g2.com/survey_responses/trendsights-review-9310870)"**

**Rating:** 5.0/5.0 stars
*— Laura Amairani  M.*

[Read full review](https://www.g2.com/survey_responses/trendsights-review-9310870)

---

**"[Monitor blogs for medical updates](https://www.g2.com/survey_responses/trendsights-review-5031260)"**

**Rating:** 4.5/5.0 stars
*— Marcelo S.*

[Read full review](https://www.g2.com/survey_responses/trendsights-review-5031260)

---


#### What Are G2 Users Discussing About TrendSights?

- [What is TrendSights used for?](https://www.g2.com/discussions/what-is-trendsights-used-for)

### 9. [Virlo](https://www.g2.com/products/virlo/reviews)
Virlo is a short-form video intelligence platform that tracks what's going viral on TikTok, Instagram Reels, and YouTube Shorts — so brands, agencies, and social media teams always know what's working before it's obvious. Instead of manually scrolling for trends, Virlo continuously indexes and analyzes millions of videos across niches, surfacing top-performing content, breakout creators, and emerging hooks in real time. Teams use it to find winning content angles, benchmark competitor performance, and brief creators with data instead of guesswork. Key capabilities: • Orbit — autonomous niche monitoring that runs 24/7, alerting you when something breaks out in your category • Creator and video tracking — snapshot performance over time to see what's gaining momentum • Trend feeds — curated viral content filtered by niche, platform, and engagement signals • Programmable API — plug short-form intelligence directly into your own workflows and tools Virlo is used by social media managers, content strategists, media buyers, and influencer marketing teams who need to stay ahead of the curve on short-form — not catch up to it. Over 62,000 users and 3,200+ paid subscribers rely on Virlo to make faster, more confident content decisions.


**Average Rating:** 4.9/5.0
**Total Reviews:** 6
**How Do G2 Users Rate Virlo?**

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.8/10)

**Who Is the Company Behind Virlo?**

- **Seller:** [Virlo](https://www.g2.com/sellers/virlo)
- **HQ Location:** New York, US
- **LinkedIn® Page:** https://www.linkedin.com/company/virloai (4 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 100% Small-Business



#### What Are Recent G2 Reviews of Virlo?

**"[Data-Rich with Exceptional Support](https://www.g2.com/survey_responses/virlo-review-12846660)"**

**Rating:** 4.5/5.0 stars
*— Luqman k.*

[Read full review](https://www.g2.com/survey_responses/virlo-review-12846660)

---

**"[Revolutionized Social Media Management and Content Creation](https://www.g2.com/survey_responses/virlo-review-12600417)"**

**Rating:** 5.0/5.0 stars
*— Verified User in Marketing and Advertising*

[Read full review](https://www.g2.com/survey_responses/virlo-review-12600417)

---



### 10. [Akio.Cx](https://www.g2.com/products/akio-cx/reviews)
Akio Unified is a cloud-based, unified customer engagement platform. A great customer experience starts with a satisfied support team. Akio provides your agents with tools that are powerful yet simple, keeping their workload light and enjoyable. In addition, Akio Unified provides managers and supervisors with all the necessary tools and KPIs to help them meet their objective and guarantee the best possible customer service.


**Average Rating:** 4.5/5.0
**Total Reviews:** 1

**Who Is the Company Behind Akio.Cx?**

- **Seller:** [Akio](https://www.g2.com/sellers/akio-b5672694-0299-4f06-8c7d-b7f41d925366)
- **Year Founded:** 1998
- **HQ Location:** PARIS, FR
- **LinkedIn® Page:** https://www.linkedin.com/company/akio (95 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 100% Mid-Market



#### What Are Recent G2 Reviews of Akio.Cx?

**"[An amazing cloud-based call-center software!](https://www.g2.com/survey_responses/akio-cx-review-5031485)"**

**Rating:** 4.5/5.0 stars
*— Veeral O.*

[Read full review](https://www.g2.com/survey_responses/akio-cx-review-5031485)

---


#### What Are G2 Users Discussing About Akio.Cx?

- [What is Akio.Cx used for?](https://www.g2.com/discussions/what-is-akio-cx-used-for)

### 11. [AlertMedia](https://www.g2.com/products/alertmedia/reviews)
All-in-One Platform to Detect, Understand, and Respond to Risk AlertMedia is purpose-built to enable fast, confident decision-making when people, operations, and brand are on the line. The leading Risk Intelligence and Response platform, AlertMedia combines real-time threat intelligence with emergency communication and response workflows so teams quickly understand what’s happening, who’s impacted, and what to do next. Organizations in more than 150 countries, from small businesses to the Fortune 500, including DHL, JetBlue, Coca-Cola Bottling, and Walmart, rely on AlertMedia for enterprise-grade reliability and flexibility without the complexity that slows teams down during real incidents. The AlertMedia Difference Deeper, Actionable Risk Intelligence \> Early signals from online activity and OSINT, combined with analyst-verified intelligence, help teams detect emerging threats early, cut through noise, and act with confidence. Fast, Globally Reliable Emergency Communication \> High-throughput, multichannel delivery with two-way messaging and simple workflows so messages go out in seconds at any scale. Connected Workflows From Detection to Resolution \> Intelligence, people data, and response actions come together in one system reducing clicks, improving alignment, and accelerating response. Built for Rapid Adoption and Execution \> Intuitive workflows and minimal training drive broader admin adoption eliminating bottlenecks and enabling teams to scale processes with confidence. Scales with Program Maturity \> Expand risk monitoring and response capabilities as needs grow without adding tools, headcount, or operational complexity.


**Average Rating:** 4.7/5.0
**Total Reviews:** 532
**How Do G2 Users Rate AlertMedia?**

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 8.8/10)

**Who Is the Company Behind AlertMedia?**

- **Seller:** [Alert Media](https://www.g2.com/sellers/alert-media)
- **Company Website:** https://www.alertmedia.com
- **Year Founded:** 2013
- **HQ Location:** Austin, Texas
- **Twitter:** @alertmedia (4,860 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/3582832/ (488 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Consumer Banker III, IT Manager
- **Top Industries:** Hospital & Health Care, Banking
- **Company Size:** 57% Mid-Market, 36% Enterprise


#### What Are AlertMedia's Pros and Cons?

**Pros:**

- Ease of Use (96 reviews)
- Customer Support (48 reviews)
- Alerts Management (43 reviews)
- Communication (40 reviews)
- Simple (31 reviews)

**Cons:**

- Notification Issues (14 reviews)
- Inefficiency (8 reviews)
- Integration Issues (8 reviews)
- Limitations (7 reviews)
- Limited Functionality (7 reviews)


### What Do G2 Reviewers Say About AlertMedia?
*AI-generated summary from verified user reviews*

**Pros:**

- Users commend the **ease of use** of AlertMedia, enabling quick and effective communication during urgent situations.
- Users praise AlertMedia for its **amazing customer support** , highlighting responsiveness and helpfulness across all levels.
- Users commend **timely alerts management** of AlertMedia, ensuring everyone stays informed during emergencies and adverse weather conditions.
- Users appreciate the **effective communication capabilities** of AlertMedia, ensuring all employees stay informed and engaged.
- Users appreciate the **user-friendly experience** of AlertMedia, highlighting smooth implementation and excellent support throughout.

**Cons:**

- Users experience **notification issues** , including incomplete alert delivery and excessive alerts leading to fatigue and communication gaps.
- Users experience **inefficiencies** with AlertMedia, including buggy features and a learning curve for new users.
- Users experience **integration issues** with AlertMedia, making it cumbersome to manage system compatibility and setup.
- Users face **limited functionality** with AlertMedia due to restricted account capacity and inadequate user sorting options.
- Users find **limited functionality** in AlertMedia, with some tools requiring workarounds and additional training for effective use.

#### What Are Recent G2 Reviews of AlertMedia?

**"[Improved Crisis Communication and Employee Safety through real time tracking](https://www.g2.com/survey_responses/alertmedia-review-13046650)"**

**Rating:** 4.5/5.0 stars
*— Tom N.*

[Read full review](https://www.g2.com/survey_responses/alertmedia-review-13046650)

---

**"[Best-in-Class, Intuitive Alerting with Powerful Two-Way Communication](https://www.g2.com/survey_responses/alertmedia-review-12472349)"**

**Rating:** 5.0/5.0 stars
*— Jon G.*

[Read full review](https://www.g2.com/survey_responses/alertmedia-review-12472349)

---


#### What Are G2 Users Discussing About AlertMedia?

- [What is AlertMedia used for?](https://www.g2.com/discussions/what-is-alertmedia-used-for) - 1 comment

### 12. [All Ears](https://www.g2.com/products/all-ears/reviews)
All Ears is a cutting-edge audio intelligence platform designed to unlock the power of sound for businesses. As the landscape of digital content shifts towards audio, traditional social listening tools miss a crucial aspect—sound-based insights. All Ears bridges this gap by analyzing podcasts, voice search, social audio, and more to provide a deeper understanding of audience sentiment, engagement, and emerging trends. With features like advanced analytics, custom alerts, and seamless API integration, the platform empowers organizations to capture valuable data from previously untapped audio sources. It is ideal for businesses looking to stay ahead in an audio-driven world, offering comprehensive reports and insights that drive smarter, data-informed decisions. All Ears is designed for marketing and PR teams, analysts, and strategists aiming to uncover new opportunities, enhance brand communication, and optimize engagement by listening to the conversations shaping today’s media landscape.



**Who Is the Company Behind All Ears?**

- **Seller:** [All Ears](https://www.g2.com/sellers/all-ears)
- **Year Founded:** 2016
- **HQ Location:** Stockholm, SE
- **LinkedIn® Page:** https://www.linkedin.com/company/weareallears/ (84 employees on LinkedIn®)






### 13. [Appreciation Engine](https://www.g2.com/products/appreciation-engine/reviews)
Helps people & brands connect in a beneficial two-way relationship. Everything you need to launch effective marketing campaigns that make people interested in your business and happy to be your customer.



**Who Is the Company Behind Appreciation Engine?**

- **Seller:** [Appreciation Engine](https://www.g2.com/sellers/appreciation-engine)
- **Year Founded:** 2011
- **HQ Location:** Victoria, CA
- **Twitter:** @TheAppE (338 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/appreciationengine (6 employees on LinkedIn®)






### 14. [Areto](https://www.g2.com/products/areto/reviews)
Areto Labs helps organizations turn the online abuse and spam into engaged online communities (now that's lemons to lemonade!). We do this by swiftly eradicating abuse, harassment and spam, promoting authentic engagement, and enhancing safety, which saves social media teams and targeted individuals precious time while boosting overall brand reputation and engagement. Using our software, organizations maximize value from their social media presence.



**Who Is the Company Behind Areto?**

- **Seller:** [Areto Labs](https://www.g2.com/sellers/areto-labs)
- **Year Founded:** 2020
- **HQ Location:** Edmonton, Montreal, CA
- **LinkedIn® Page:** https://www.linkedin.com/company/aretolabs (8 employees on LinkedIn®)






### 15. [Arwen.ai](https://www.g2.com/products/arwen-ai/reviews)
Arwen uses AI to automatically remove unwanted content from your social media



**Who Is the Company Behind Arwen.ai?**

- **Seller:** [Arwen](https://www.g2.com/sellers/arwen)
- **Year Founded:** 2020
- **HQ Location:** London, GB
- **LinkedIn® Page:** https://www.linkedin.com/company/arwen-ai/ (23 employees on LinkedIn®)






### 16. [Blinkfire Analytics](https://www.g2.com/products/blinkfire-analytics/reviews)
Blinkfire is an AI-first company with the leading sponsorship intelligence & marketing analytics products to evaluate sports, media, and entertainment sponsorships across social media, digital, TV, Broadcast, and in-stadium. Using artificial intelligence, machine learning, and proprietary computer vision technology, Blinkfire Analytics measures media value and impact – allowing rights holders, players, influencers, agents, and brands to better engage their fans and sponsors across multiple platforms. Many of the world’s top teams, leagues, agencies, media companies, and brands rely on Blinkfire Analytics’ real-time, always-on platform for sports and entertainment sponsorship evaluation to quantify engagement and sponsorship dollars.


**Average Rating:** 5.0/5.0
**Total Reviews:** 1

**Who Is the Company Behind Blinkfire Analytics?**

- **Seller:** [Blinkfire Analytics](https://www.g2.com/sellers/blinkfire-analytics)
- **Year Founded:** 2014
- **HQ Location:** Chicago, US
- **Twitter:** @BlinkfireStats (2,226 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/3116951 (53 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 100% Mid-Market



#### What Are Recent G2 Reviews of Blinkfire Analytics?

**"[Best Social Media Valuation Tool on the Market](https://www.g2.com/survey_responses/blinkfire-analytics-review-3514280)"**

**Rating:** 5.0/5.0 stars
*— Verified User in Marketing and Advertising*

[Read full review](https://www.g2.com/survey_responses/blinkfire-analytics-review-3514280)

---


#### What Are G2 Users Discussing About Blinkfire Analytics?

- [What is Blinkfire Analytics used for?](https://www.g2.com/discussions/what-is-blinkfire-analytics-used-for)

### 17. [BrandMaxima](https://www.g2.com/products/brandmaxima/reviews)
BrandMaxima - influencer discovery engine and Campaign analytics platform helps influencer marketing agencies to find the right influencers, analyse them and track campaign performance. We have the world's largest database of 100 million influencers across Instagram,TikTok, Youtube and Twitter



**Who Is the Company Behind BrandMaxima?**

- **Seller:** [BrandMaxima](https://www.g2.com/sellers/brandmaxima)
- **Year Founded:** 2018
- **HQ Location:** Tirunelveli, IN
- **LinkedIn® Page:** https://www.linkedin.com/company/brandmaxima/ (1 employees on LinkedIn®)






### 18. [Catch The Good Ones](https://www.g2.com/products/catch-the-good-ones/reviews)
Catch The Good Ones tells you when high-value people signal interest on X - so you can act before the moment passes. Track any public account (yours, a competitor's, an industry leader's), describe who matters to you in plain English, and our AI classifies every new follower and liker against your fully customisable search criteria. You get a daily digest of the people worth knowing - not vanity metrics. Creators use it to spot brand deals hiding in their notifications. Brands use it to steal competitor prospects at the perfect moment. Founders use it to track which investors are quietly paying attention. Other tools count heads. Catch The Good Ones names names.



**Who Is the Company Behind Catch The Good Ones?**

- **Seller:** [Catch The Good Ones](https://www.g2.com/sellers/catch-the-good-ones)
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/catch-the-good-ones/ (1 employees on LinkedIn®)






### 19. [Chotam.io](https://www.g2.com/products/chotam-io/reviews)
Chotam alerts users for comments made on social media posts and advertising posts. Notifications allow users to track potential customer's comments on competitors' posts.



**Who Is the Company Behind Chotam.io?**

- **Seller:** [Star Consulting](https://www.g2.com/sellers/star-consulting)
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®)






### 20. [Commentions](https://www.g2.com/products/commentions/reviews)
Commentions is a tool that automatically mentions your brand in high-intent conversations across LinkedIn, X, and YouTube.



**Who Is the Company Behind Commentions?**

- **Seller:** [Commentions](https://www.g2.com/sellers/commentions)
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/commentions/ (1 employees on LinkedIn®)






### 21. [Crowd Analyzer](https://www.g2.com/products/crowd-analyzer/reviews)
CROWD ANALYZER Empowering Growth through Data-Driven Insights Why Crowd Analyzer? As the MENA region's pioneer in Arabic social listening and analytics, we deliver unmatched accuracy, actionable insights, and regional expertise. We help you decode complex data to stay ahead of trends, manage crises, and optimize decisions—effortlessly through advanced AI and Natural Language Processing (NLP). Our Solutions: Our solutions are designed to empower your business at every step. From analyzing customer sentiment and monitoring competitors; to providing tailored market insights and seamless data integration, our suites equip you with the tools to make smarter decisions and excel in a competitive landscape. Media Intelligence Turn Social Noise into Strategic Action Discover actionable insights with advanced AI and NLP algorithms designed for the Arabic language and other 178+ languages. We help you stay ahead by uncovering trends, identifying what matters to your audience, and managing your brand's reputation with proactive real-time monitoring. Through our social & traditional media listening tools, you can: • Monitor your competitors. • Analyze User Sentiment • Address crises proactively. • Ensure 360° media coverage across all channels. Advertisement Intelligence Master Your Ad Strategy with Data-Driven Insights Make informed decisions to optimize your advertisement spending and drive better ROI for every campaign through our advanced Ad intelligence solutions. We help you: • Choose the perfect influencers for your brand. • Monitor advertisement campaigns. • Refine your ad strategy using proven best practices. With access to 15 years of historic ad data, you gain a clear view of past campaign results—both influencer-focused and market-wide. Research Insights From Data to Decisions – Unleashing Your Market Advantage Get tailored insights with powerful dashboards and customized reports that help answer your most pressing business questions. Whether you are: • Exploring a new market. • Making sense of evolving customer needs. • Seeking industry specific insights Our tools enable you to make informed & confident decisions to drive your business forward. Data Integration Seamless Connectivity for Smarter Decisions Simplify your operations with our robust API integrations, connecting your systems effortlessly. Our solutions ensure smooth data flow, empowering you to: • Harness advanced analytics. • Deliver impactful reports. • Seamlessly integrate your legacy data systems Say goodbye to data silos and hello to intelligent workflows.



**Who Is the Company Behind Crowd Analyzer?**

- **Seller:** [Crowd Analyzer](https://www.g2.com/sellers/crowd-analyzer)
- **Year Founded:** 2013
- **HQ Location:** Riyadh, SA
- **LinkedIn® Page:** https://www.linkedin.com/company/crowdanalyzer (74 employees on LinkedIn®)






### 22. [Datalyticx by Basket inc.](https://www.g2.com/products/datalyticx-by-basket-inc/reviews)
Datalyticx solutions provides greater accuracy of understanding the voice of customers through all digital channels. Helping brands turn their customers feedback into valuable insight



**Who Is the Company Behind Datalyticx by Basket inc.?**

- **Seller:** [Basket](https://www.g2.com/sellers/basket-9ea4303f-57b0-47a9-a2fa-2973271f3fbf)
- **Year Founded:** 2018
- **HQ Location:** Mountain View, US
- **LinkedIn® Page:** https://www.linkedin.com/company/datalyticx/ (15 employees on LinkedIn®)






### 23. [Datastreamer](https://www.g2.com/products/datastreamer/reviews)
Spinn3r is a web service for indexing the blogosphere that provides raw access to every blog post being published in real time.



**Who Is the Company Behind Datastreamer?**

- **Seller:** [Spinn3r](https://www.g2.com/sellers/spinn3r)
- **Year Founded:** 2020
- **HQ Location:** London, CA
- **LinkedIn® Page:** https://www.linkedin.com/company/datastreamer (23 employees on LinkedIn®)






### 24. [Draper](https://www.g2.com/products/draper/reviews)
Draper is a research tool. It works exceptionally well for founders and small businesses, but the use cases run wide — marketers and agencies running competitor and creator research, and enterprise and mid-market teams pressure-testing positioning, use it the same way. Ask a question about your audience, market, or competition in plain language, and Draper reads the social internet — Reddit, TikTok, Instagram, X, LinkedIn, news, and the long-tail forums — and hands back a grounded answer with its sources attached.



**Who Is the Company Behind Draper?**

- **Seller:** [Draper](https://www.g2.com/sellers/draper)
- **Year Founded:** 2025
- **HQ Location:** Sydney, AU
- **LinkedIn® Page:** https://www.linkedin.com/company/draper-chat (4 employees on LinkedIn®)






### 25. [Dynvibe](https://www.g2.com/products/dynvibe/reviews)
We follow the changemakers of your category and deliver alerting reports. We monitor communities of Changemakers to detect your category shifts as early as possible, we focus our attention on individuals that are at the source of transformation: the changemakers who express themselves on Instagram, TikTok, Twitter and Youtube. Our AI platform decrypts their behaviors Dynvibe DETECT collects data to identify, analyze, assess and track Changemakers’ mentioned topics. It also continuously alerts our analysts regarding unusual event in topic evolutions. Our analysts ‘sprinkle’ their expertise through reports. They select the most impactful alerts and decrypt them for you through quarterly insights reports.



**Who Is the Company Behind Dynvibe?**

- **Seller:** [Dynvibe](https://www.g2.com/sellers/dynvibe)
- **Year Founded:** 2009
- **HQ Location:** Pessac, FR
- **LinkedIn® Page:** http://www.linkedin.com/company/dynvibe (32 employees on LinkedIn®)







## What Is Social Media Listening Tools?

[Social Media Marketing Software](https://www.g2.com/categories/social-media-marketing)

## What Software Categories Are Similar to Social Media Listening Tools?

- [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt)
- [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics)
- [Media Monitoring Software](https://www.g2.com/categories/media-monitoring)


---

## How Do You Choose the Right Social Media Listening Tools?

### What You Should Know About Social Media Monitoring Tools

### What are Social Media Monitoring Tools?

Social media monitoring tools are often a company's main platform for consumer engagement and customer insights. How a company interacts with its customers speaks volumes about whether it values what its consumers want and how much it is willing to improve its product offerings and campaign messages to cater to those consumers.

Using social media monitoring as a form of social listening can also help give provide a company with valuable customer insights that will help identify trends, track competitors, and understand customer sentiment. Social media monitoring benefits include:

Key Benefits of Social Media Monitoring Tools

- Monitoring accounts on various social media platforms
- Quickly receiving alerts of customer criticism or complaints
- Tracking brand competition
- Monitoring your social media reputation and presence in real time
- Gaining insights on the effectiveness of your social media approach

### Why Use Social Media Monitoring Tools?

**Revenue –** Social media monitoring can generate more revenue for your company. Understanding how consumers interact with your social media posts can clue your business in on what to do to grow your audience, which translates to more subscribers and, therefore more revenue for your business.

**Customer Loyalty –** Beyond growing your customer base, social media monitoring is also a great tool to manage the customers that you already have. Brand loyalty can be earned from customers if you engage with them on a more personal level, answer any concerns that they might have, and improve your product based on the feedback provided through social media.

**Competitor Insights –** Social media monitoring can give your business insight into how your competitors are performing. Consumers that may be responding negatively to your competitor's offerings can be used to promote your own marketing campaigns and how your product offerings outperform the competition.

**Brand Presence –** One of the greatest benefits of social media monitoring tools is the ability to produce in-depth reports on brand presence. With social media monitoring, you can produce reports with easy-to-understand datasets. Competitive reporting is key to understanding the effectiveness of social media marketing campaigns and the underlying flaws that may be present. Remedying issues and capitalizing on effective methodologies can do wonders for a brand’s presence across social networks.

### Who Uses Social Media Monitoring Tools?

**Marketing –** Social media monitoring tools allow marketers to personalize content to specific users or demographics and identify thought leaders or influencers. Social media monitoring software can help marketing teams respond to social network mentions and facilitate customer engagement. Furthermore, user mentions such as asking for assistance or complimenting a product can be captured and used for future campaigns to demonstrate satisfaction and dedication. Engagement with these users across various social networks may also lead to increased traffic and customer engagement.

**Customer Service Teams –** Customer service teams use social media monitoring tools to listen to customer complaints or answer any concerns they might have. They can respond to positive or negative mentions in order to mitigate escalations in customer frustration and keep the customer base happy.

**Public Relations Teams –** Outreach and public relations teams monitor social media to identify whether they need to publicly respond to a major customer concern. If your company is being viewed negatively because of a major misstep, then PR can respond with a company-wide message and answer customer concerns in a succinct message.

### Kinds of Social Media Monitoring Tools

**Review Aggregator Tools –** These types of social monitoring tools aggregate all of your business’ online reviews in one organized list. This helps your business easily identify negative customer reviews and whether the issue can be quickly mitigated. Responding quickly to negative reviews can be the difference between retaining a customer and losing them to your competitors.

**Lead Generation Tools –** These types of social media monitoring tools allow you to pick up on leads via social media interactions. Lead generation tools have features that filter social mentions, whether they be negative, positive, or neutral. Lead generation tools also allow you to see who is talking about your product the most. You can then mark these people as leads and interact with them directly to convert them into customers. More leads via social media mean more revenue for your business.

**Social Mention Tools —** Social media monitoring tools specializing in social mentions help you determine how often your brand is being mentioned. These tools can filter what type of social media platforms you would like to monitor, the sentiment of the mentions, social mention demographics, etc. Monitoring social mentions can show who is talking about your product and what they are saying about it. This can directly influence your marketing and outreach teams’ successes. They can use social mentions to tailor their future efforts to correlate with what people want and discover what demographics your company should focus on.

### Social Media Monitoring Tools Features

**Cross-Channel Monitoring –** Cross-channel monitoring features allow you to simultaneously track activity from your accounts across various social media channels. This centralizes data collection and tracking and improves the efficiency of social media monitoring. If your company has many social media accounts, utilizing cross-channel monitoring features can help you easily manage them. Listening to users across all networks will paint an accurate picture of how they perceive your social media posts and brand.

**Analytics –** [Social media management software](https://www.g2.com/categories/social-media-mgmt) tools typically offer features that help analyze the trends you observe and search efficiently for data. These tools allow you to optimize internet searches to find facts faster. Some products can create reports that visualize data, making it easier to analyze results and measure the effectiveness of your social media strategies.

**Social Reporting –** Social reporting allows your company to access custom reports and dashboards to measure social activity and engagement opportunities. It also allows users to export data and graphs into PowerPoint, Excel, and other useful data-reporting programs. This feature provides great visuals for you to present data in meetings.

**Sentiment Scoring –** Sentiment scoring determines whether social mentions of your brand are positive, negative, or neutral. This feature helps you monitor whether certain products are performing well and if marketing changes need to be made to keep customers happy.

**Influencer Identification –** Influencer identification helps identify who is talking about your brand along with their influence over social communities. This feature can help bolster your company’s reputation by having popular social media bloggers feature your brand on their own social media accounts.

**Publishing –** Most social media monitoring software offers a publishing feature that allows users to auto-schedule social media posts. Users can schedule posts for months into the future, which can save your company plenty of time. Publishing features also automatically post blogs from your website onto social media. This is a great way to bolster the views on your blogs and generate more traffic back to your website.

### Trends Related to Social Media Monitoring Tools

**Finding Brand Influencers —** Some social media monitoring tools can identify the most important and influential people who are interacting with your brand. New tools feature built-in algorithms that assign scores to people who interact with your brand to quickly identify who has a high influence in the social media world. This can be very helpful in boosting your brand recognition. For example, if your brand fits within the restaurant industry, then you may be able to easily identify top food critics and have them review your restaurant to boost your popularity.

**Real-Time Tracking –** A new trend in social media monitoring tools is providing real-time analytics to track live hashtags and media mentions. Tracking in real time helps companies find customer complaints when they occur, which can help put these fires out in an efficient manner.

### Potential Issues with Social Media Monitoring Tools

**Inaccurate Sentiment Analysis –** As with all artificial intelligence, it can be very difficult to teach AI to monitor human emotions. As such, having a social media monitoring tool accurately pick up on all negative or positive responses to your brand can be a near-impossible task. When implementing a social media monitoring tool, be aware of potential inaccuracies in customer sentiment analysis, as it may not paint the full picture of how your brand is being viewed.

**Over-Listening –** Focusing too much on one negative social mention can prove to be counterproductive. Brands constantly trying to filter out all the negative reviews can spend too much time doing so, which distracts them from more important tasks. Furthermore, a few negative sentiments can influence brands to switch gears on certain products and make poor decisions. When implementing a social media monitoring tool, companies must have a thick skin and understand when it is truly worth listening to the consumers.

**Spam –** Social media monitoring tools have difficulty filtering out all the spam when robots or other people post about your brand for their own promotion. Because of this, your social media monitoring tool may pick up on many unwanted social mentions that don’t positively impact your company because they’re not coming from actual users. This can waste a lot of time for companies trying to use actual customer data to influence their marketing.

### Software and Services Related to Social Media Monitoring Tools

**Influencer Marketing Software –** [Influencer marketing software](https://www.g2.com/categories/influencer-marketing) helps organizations identify, recruit, and communicate with social influencers. While some social media monitoring software can perform this task, influencer marketing software can be a great tool to complement your social media monitoring by maximizing influencer outreach.

**Social Media Analytics –** [Social media analytics software](https://www.g2.com/categories/social-media-analytics) provides functionality for gathering and reporting on data related to social media accounts. Social media analytics products are used by social media, marketing, and communications teams that use analytics tools to identify successful practices, target demographics, and analyze real-time consumer practices.

**CRM –** Social media monitoring tools collect data that can be incorporated with [customer relationship management (CRM) software](https://www.g2.com/categories/influencer-marketing). CRM integration will connect data on your overall customer base with data related to your social media interactions. This will help you accurately analyze the effectiveness of your social media strategies.

**Social Media Management –** [Social media management software](https://www.g2.com/categories/social-media-mgmt) allows users to schedule posts months in advance. When social media managers have surplus content, they can schedule posts accordingly to ensure they share as much content as possible. This can be a great tool to complement social media monitoring and double down on your brand presence.

**Online Reputation Management –** [Online reputation management software](https://www.g2.com/categories/online-reputation-management) allows companies to monitor users’ online reviews and promote positive experiences through online review platforms. Similar to social media monitoring, this will help your company keep track of critical social mentions and customer complaints to keep your brand’s reputation in a positive light.