# Best Mobile App Analytics Tools

## How Many Mobile App Analytics Tools Products Does G2 Track?

**Total Products under this Category:** 97

### Category Stats (Aug 2026)

- **Average Rating:** 4.5/5 (↓0.01 vs Jul 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Dataroid (+0.32%) - Among all products in this category, Dataroid recorded the largest rating increase compared to last month

_Last updated: August 04, 2026_

## How Does G2 Rank Mobile App Analytics Tools Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 29,400+ Authentic Reviews
- 97+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Mobile App Analytics Tools
 ![G2 Grid® for Mobile App Analytics Tools plotting products by satisfaction and market presence](https://www.g2.com/categories/mobile-app-analytics/grids.png?focus%5B%5D=356&focus%5B%5D=19095&focus%5B%5D=19735&focus%5B%5D=18196&focus%5B%5D=23848&focus%5B%5D=66642&focus%5B%5D=1636&focus%5B%5D=16131)

Highlighted products: Google Analytics, Adjust, Amplitude Analytics, AppsFlyer, Glassbox, Singular, Mixpanel, and CleverTap.

Underlying data: [Grid® JSON](https://www.g2.com/categories/mobile-app-analytics/grids.json?focus%5B%5D=google-analytics&focus%5B%5D=adjust&focus%5B%5D=amplitude-analytics&focus%5B%5D=appsflyer&focus%5B%5D=glassbox&focus%5B%5D=singular&focus%5B%5D=mixpanel&focus%5B%5D=clevertap)

**Sponsored**

### Looker

Looker, Google Cloud’s business intelligence platform, enables you to chat with your data. Organizations turn to Looker for self-service and governed BI, to build custom applications with trusted metrics, or to bring Looker modeling to their existing environment. The result is improved data engineering efficiency and true business transformation.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=534&secure%5Bchosen_at%5D=2026-08-16T02%3A30%3A38Z&secure%5Bdisplayable_resource_id%5D=11&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=neighbor_category&secure%5Bplacement_resource_ids%5D%5B%5D=11&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=5048&secure%5Bresource_id%5D=534&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmobile-app-analytics&secure%5Btoken%5D=8f133e1fad2fde06126fc5532a22d9e9e9de5ab915345582d62e876642327871&secure%5Burl%5D=https%3A%2F%2Fcloud.google.com%2Flooker%3Futm_source%3DG2%26utm_medium%3Ddisplay%26utm_campaign%3DCloud-SS-DR-GCP-1713658-GCP-DR-NA-US-en-G2-Display-Banner-All-%2525epid%21-%2525ecid%21-looker%26utm_content%3D%257Bdevice%257D-%257Badgroupid%257D-%257Bnetwork%257D-%257Btargetid%257D-%257Bloc_physical_ms%257D-%257Bcampaignid%257D&secure%5Burl_type%5D=custom_url)

### [Google Analytics](https://www.g2.com/products/google-analytics/reviews)

Improve the customer experience with digital analytics for your website or mobile app — for free. Google Analytics gives companies rich insights about their websites, their audiences and their digital marketing. Powerful, flexible and easy to use, Analytics helps savvy marketers find the messages and channels that earn them the best results. State-of-the-art conversion attribution and testing tools help companies large and small build better user experiences and maximize their digital strategy. Get user insights that only Google can give you. Understand your site and app users to better evaluate the performance of your content, products, and more. Whether your business is big or small, Google can help you see what’s working and fix what’s not. Let Google Analytics work for you. Learn more at google.com/analytics.

**Average Rating:** 4.5/5.0

**Total Reviews:** 6,585

#### How Do G2 Users Rate Google Analytics?

- **Return:** 8.6/10 (Category avg: 8.5/10)
- **Retention:** 8.8/10 (Category avg: 8.6/10)
- **Engagement:** 8.8/10 (Category avg: 8.7/10)
- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.1/10)

#### Who Is the Company Behind Google Analytics?

- **Seller:** [Google](https://www.g2.com/sellers/google)
- **Year Founded:** 1998
- **HQ Location:** Mountain View, CA
- **Twitter:** @google  
31,899,995 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fe4a5936665c9702418dd53c477fef5a7baea08078bb117ed67e966fc581b9ec&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1441%2F&secure%5Burl_type%5D=linkedin_company_website)  
341,888 employees on LinkedIn®
- **Ownership:** NASDAQ:GOOG

#### Who Uses This Product?

- **Who Uses This:** Owner, Founder
- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 60% Small, 29% Medium

#### What Do G2 Reviewers Say About Google Analytics?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **deep insights** provided by Google Analytics, enhancing their understanding of user behavior and traffic sources.
- Users find **deep insights** from Google Analytics invaluable for understanding user behavior and optimizing marketing strategies.
- Users appreciate the **ease of use** of Google Analytics, making data analysis accessible for beginners and professionals alike.
- Users value the **easy integrations** of Google Analytics, enhancing their performance analysis with various Google tools seamlessly.
- Users value the **powerful data analysis** capabilities of Google Analytics, enhancing their understanding of customer preferences and behavior.

##### Cons

- Users struggle with the **steep learning curve** of Google Analytics, finding the interface and reporting options complex and confusing.
- Users find the **complexity** of Google Analytics, particularly with GA4, daunting due to its steep learning curve.
- Users find the **learning difficulty** of Google Analytics challenging, citing complexities and a steep learning curve.
- Users find Google Analytics **not intuitive** , reporting can be complex and the learning curve is steep for newcomers.
- Users find the **learning curve to be incredibly steep** , making it challenging to fully utilize Google Analytics effectively.

#### What Are Recent G2 Reviews of Google Analytics?

**["Dependable, Fast Insights with Great Free Value"](https://www.g2.com/survey_responses/google-analytics-review-13138641)**

**Rating:** 4.5/5.0 stars

_— Muhammed A._

[Read full review](https://www.g2.com/survey_responses/google-analytics-review-13138641)

**["Google Analytics: The Backbone of Cross-Channel Client Reporting"](https://www.g2.com/survey_responses/google-analytics-review-13100357)**

**Rating:** 5.0/5.0 stars

_— Andrea S._

[Read full review](https://www.g2.com/survey_responses/google-analytics-review-13100357)

#### What Are G2 Users Discussing About Google Analytics?

- [How are marketers using Google Analytics to drive strategic decisions and optimize online presence?](https://www.g2.com/discussions/how-are-marketers-using-google-analytics-to-drive-strategic-decisions-and-optimize-online-presence) - 6 comments, 1 upvote
- [What is Google Analytics used for?](https://www.g2.com/discussions/what-is-google-analytics-used-for) - 6 comments, 1 upvote

### [Adjust](https://www.g2.com/pt/products/adjust/reviews)

A Adjust é um parceiro de medição móvel (MMP) usado por mais de 300.000 aplicativos para medir com precisão o desempenho, otimizar campanhas e expandir com confiança seus negócios de aplicativos. Como uma suíte abrangente para atribuição, análise, deep linking, prevenção de fraude, teste de incrementalidade, segmentação de audiência, rastreamento de gastos com anúncios e otimização impulsionada por IA através do nosso AI Growth Copilot, a Adjust fornece aos profissionais de marketing e desenvolvedores os dados claros e confiáveis de que precisam para tomar decisões mais inteligentes e maximizar o ROI. No núcleo da Adjust está a atribuição precisa e centrada na privacidade que ajuda as equipes a entender exatamente quais canais e pontos de contato geram valor. Combinado com um poderoso deep linking e suporte completo para jornadas cross-platform (incluindo web móvel, web desktop, app, CTV, PC, console, offline, códigos QR e mais), a Adjust permite experiências de usuário contínuas de qualquer canal ou dispositivo para o aplicativo, mantendo a visibilidade completa da medição ao longo de todo o ciclo de vida. Nossa suíte de prevenção de fraude protege os orçamentos de marketing e garante conjuntos de dados limpos, prevenindo proativamente o tráfego inválido antes que ele impacte os relatórios. Com essa base de medição, os negócios de aplicativos podem analisar o desempenho com confiança, otimizar os gastos e escalar de forma mais eficiente.

**Average Rating:** 4.7/5.0

**Total Reviews:** 723

#### How Do G2 Users Rate Adjust?

- **Retorno:** 8.6/10 (Category avg: 8.5/10)
- **Retenção:** 8.8/10 (Category avg: 8.6/10)
- **Noivado:** 8.8/10 (Category avg: 8.7/10)
- **the product tem sido um bom parceiro comercial?:** 9.1/10 (Category avg: 9.1/10)

#### Who Is the Company Behind Adjust?

- **Vendedor:** [adjust.com](https://www.g2.com/pt/sellers/adjust-com)
- **Website da Empresa:** www.adjust.com
- **Ano de Fundação:** 2012
- **Localização da Sede:** Berlin, Berlin
- **Twitter:** @adjustcom  
7,389 seguidores no Twitter
- **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=187f098c37807119ba4cef809eefb8e9583540a4884c4914fbd4fa52e6bcd521&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fadjustcom%2F&secure%5Burl_type%5D=linkedin_company_website)  
470 funcionários no LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing UA, UA
- **Top Industries:** Marketing e Publicidade, Jogos de Computador
- **Company Size:** 48% Medium, 37% Small

#### What Do G2 Reviewers Say About Adjust?

_AI-generated summary from verified user reviews_

##### Pros

- Os usuários acham o Adjust **fácil de usar** , com uma interface moderna e acesso direto a relatórios importantes.
- Os usuários elogiam o **suporte ao cliente responsivo e conhecedor** da Adjust, melhorando sua experiência e satisfação geral.
- Os usuários valorizam o **forte rastreamento de atribuição móvel** e os recursos de prevenção de fraude do Adjust para um desempenho eficaz de marketing.
- Os usuários valorizam o **fácil acesso aos relatórios** no Adjust, melhorando seu acompanhamento e análise das jornadas dos usuários.
- Os usuários valorizam o **forte rastreamento de atribuição móvel** do Adjust, aprimorando a compreensão das instalações e eventos no aplicativo.

##### Cons

- Os usuários experimentam **tempos de carregamento lentos** e atrasos nos relatórios, impactando sua eficiência e monitoramento de campanhas.
- Os usuários acham a interface do Adjust **extremamente complexa** para novos usuários, tornando a configuração e a navegação desafiadoras.
- Os usuários acham o **modelo de preços muito alto** em comparação com as alternativas, o que pode dificultar a adoção por empresas menores.
- Os usuários frequentemente enfrentam **problemas no painel** com tempos de carregamento lentos e opções limitadas de personalização, impactando a eficiência da análise.
- Os usuários experimentam **desempenho lento** no carregamento de relatórios e transição de dados, afetando a eficiência durante períodos críticos de análise.

#### What Are Recent G2 Reviews of Adjust?

**["Todos os Dados de Campanha e Atribuição em Um Só Lugar—Integrações com Principais Plataformas de Anúncios Economizam Tempo"](https://www.g2.com/pt/survey_responses/adjust-review-13226481)**

**Rating:** 5.0/5.0 stars

_— Tien L._

[Read full review](https://www.g2.com/pt/survey_responses/adjust-review-13226481)

**["Painel Intuitivo, Dados Precisos e Integrações Suaves com Redes de Anúncios"](https://www.g2.com/pt/survey_responses/adjust-review-12540919)**

**Rating:** 5.0/5.0 stars

_— Lutech F._

[Read full review](https://www.g2.com/pt/survey_responses/adjust-review-12540919)

#### What Are G2 Users Discussing About Adjust?

- [What is https app adjust com?](https://www.g2.com/pt/discussions/what-is-https-app-adjust-com)
- [Como funciona o ajuste?](https://www.g2.com/pt/discussions/how-does-adjust-work) - 1 comment
- [What is adjust used for?](https://www.g2.com/pt/discussions/what-is-adjust-used-for)
- [O que é a ferramenta de ajuste?](https://www.g2.com/pt/discussions/what-is-adjust-tool) - 1 comment

### [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews)

The core of the Amplitude AI Analytics Platform, Amplitude Analytics lets you dig into the real-time data about what users are doing in your digital products and experiences. These quantitative insights help you quickly and deeply understand what’s working, what’s not, and what to do more of to drive growth. Amplitude Analytics makes it fast and easy for product teams, marketing teams, data teams, or anyone to get actionable insights: • Track every click and metric across the full customer journey to understand conversion, adoption, retention, and more in real time. • Self-serve access lets teams explore insights with simple AI prompts, break down information silos, and free up data teams for higher-impact analysis. • AI Agents automatically surface new trends, unexpected behaviors, and action plans for an unfair advantage. • Marketing analytics gives marketers purpose-built tools to see full-funnel customer behavior, improve ROI, and scale insights with other teams. • Trust your data with precision tracking schema design, AI-enhanced data governance controls, and enterprise-level security. And if you’re new to analytics, don’t worry: you can get started fast with Autocapture event tracking, chat-based interfaces, and expert-built dashboard templates. Coupled with the rest of the Amplitude platform, Analytics’s quantitative insights are just the beginning. Turn behavioral cohorts into A/B test segments, deliver smarter in-app engagement, and activate your data for precise personalization throughout your tech stack. Which you’ll also be able to shrink, thanks to our consolidated platform. Amplitude Analytics lets you understand what your users want so you can give it to them. Use it to get the answers you need to grow relentlessly.

**Average Rating:** 4.5/5.0

**Total Reviews:** 2,905

#### How Do G2 Users Rate Amplitude Analytics?

- **Return:** 8.3/10 (Category avg: 8.5/10)
- **Retention:** 8.4/10 (Category avg: 8.6/10)
- **Engagement:** 8.6/10 (Category avg: 8.7/10)
- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.1/10)

#### Who Is the Company Behind Amplitude Analytics?

- **Seller:** [Amplitude](https://www.g2.com/sellers/amplitude)
- **Company Website:** amplitude.com
- **Year Founded:** 2012
- **HQ Location:** San Francisco, CA
- **Twitter:** @Amplitude\_HQ  
22,465 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=41bec496bc5bd1d0a5d1edf21b69b85780517f04e14dae957599909e0aa05913&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3626155%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,130 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Product Manager, Software Engineer
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 46% Medium, 31% Small

#### What Do G2 Reviewers Say About Amplitude Analytics?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **versatile interface** of Amplitude Analytics, enabling easy tracking of product usage and user behavior.
- Users value the **ease of use** of Amplitude Analytics, enabling insightful tracking without advanced technical skills.
- Users applaud the **intuitive interface and quick insights** of Amplitude Analytics, enabling efficient self-service analytics.
- Users value Amplitude Analytics for its **intuitive interface** , facilitating easy tracking and analysis of user behavior.
- Users appreciate the **intuitive user interface** of Amplitude Analytics, enhancing their experience while navigating complex data insights.

##### Cons

- Users face a **steep learning curve** with Amplitude Analytics, making it challenging for beginners to use effectively.
- Users find a **steep learning curve** initially, making it challenging for new team members to become proficient quickly.
- Users express frustration with **missing features** , including download limits and non-editable graphics that hinder functionality.
- Users find the **event management costly and complicated** , with issues in chart creation and data structure understanding.
- Users find Amplitude Analytics **expensive** , hindering their ability to analyze events and make data-driven decisions.

#### What Are Recent G2 Reviews of Amplitude Analytics?

**["Using Amplitude Dashboards, Filters, and AI"](https://www.g2.com/survey_responses/amplitude-analytics-review-12855780)**

**Rating:** 4.5/5.0 stars

_— Aditya T._

[Read full review](https://www.g2.com/survey_responses/amplitude-analytics-review-12855780)

**["AI Feature Revolutionizes Chart Creation"](https://www.g2.com/survey_responses/amplitude-analytics-review-12857551)**

**Rating:** 5.0/5.0 stars

_— Farheen S._

[Read full review](https://www.g2.com/survey_responses/amplitude-analytics-review-12857551)

#### What Are G2 Users Discussing About Amplitude Analytics?

- [How are data scientists leveraging Amplitude Analytics' advanced features for deep user behavior analysis?](https://www.g2.com/discussions/how-are-data-scientists-leveraging-amplitude-analytics-advanced-features-for-deep-user-behavior-analysis)
- [What is Amplitude Analytics used for?](https://www.g2.com/discussions/what-is-amplitude-analytics-used-for) - 1 comment, 1 upvote
- [What does Amplitude Analytics do?](https://www.g2.com/discussions/what-does-amplitude-analytics-do) - 1 comment
- [What can real time data tell you?](https://www.g2.com/discussions/what-can-real-time-data-tell-you)
- [How much does amplitude cost?](https://www.g2.com/discussions/how-much-does-amplitude-cost) - 1 comment

### [AppsFlyer](https://www.g2.com/products/appsflyer/reviews)

AppsFlyer is the Modern Marketing Cloud that helps businesses transform complex data into clarity and growth. A foundation for unified, measurable, autonomous marketing, AppsFlyer breaks down silos across measurement, deep linking, data collaboration, and autonomous AI workflows. For more than a decade, AppsFlyer has been the leader in mobile attribution, trusted by over 15,000 businesses worldwide. To learn more, visit www.appsflyer.com.

**Average Rating:** 4.5/5.0

**Total Reviews:** 759

#### How Do G2 Users Rate AppsFlyer?

- **Return:** 8.4/10 (Category avg: 8.5/10)
- **Retention:** 8.5/10 (Category avg: 8.6/10)
- **Engagement:** 8.6/10 (Category avg: 8.7/10)
- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.1/10)

#### Who Is the Company Behind AppsFlyer?

- **Seller:** [AppsFlyer](https://www.g2.com/sellers/appsflyer)
- **Company Website:** www.appsflyer.com
- **Year Founded:** 2011
- **HQ Location:** San Francisco, CA
- **Twitter:** @AppsFlyer  
12,781 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=bcf0d0dfc6ad7b2965ac0220b9aa0ea8511824305bd512f03c1ce4ea1854a152&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2233984%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,537 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Product Manager, Marketing Manager
- **Top Industries:** Marketing and Advertising, Financial Services
- **Company Size:** 42% Medium, 31% Small

#### What Do G2 Reviewers Say About AppsFlyer?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **comprehensive analytics** of AppsFlyer, facilitating accurate measurement and understanding of customer journeys.
- Users value the **comprehensive features** of AppsFlyer, enabling effective measurement, audience creation, and seamless integration.
- Users value the **simplicity and ease of use** in AppsFlyer's clean UI for enhanced campaign management.
- Users praise the **accurate cross-channel attribution** of AppsFlyer, leading to remarkable insights and informed decision-making.
- Users value the **accurate cross-channel attribution** of AppsFlyer, enhancing decision-making and ROI measurement in FinTech.

##### Cons

- Users find the **pricing of AppsFlyer excessively high** , complicating the decision-making process against competitors.
- Users report **data inaccuracy** with AppsFlyer, including inflated installs and unreliable performance tracking.
- Users criticize the **high pricing** of AppsFlyer, especially for smaller teams, leading to dissatisfaction and distrust.
- Users report serious **data management issues** , including inaccurate stats and limited download capabilities, undermining trust in the platform.
- Users criticize the **expensive pricing** of AppsFlyer, making it challenging for startups and smaller teams to afford.

#### What Are Recent G2 Reviews of AppsFlyer?

**["All Attribution Data in One Place with Reliable Integrations and Strong Fraud Detection"](https://www.g2.com/survey_responses/appsflyer-review-12950315)**

**Rating:** 4.5/5.0 stars

_— Екатерина ._

[Read full review](https://www.g2.com/survey_responses/appsflyer-review-12950315)

**["Powerful Attribution and In-Depth Analytics for Advanced Measurement"](https://www.g2.com/survey_responses/appsflyer-review-12953940)**

**Rating:** 4.5/5.0 stars

_— Наталья ._

[Read full review](https://www.g2.com/survey_responses/appsflyer-review-12953940)

#### What Are G2 Users Discussing About AppsFlyer?

- [What is AppsFlyer used for?](https://www.g2.com/discussions/appsflyer-what-is-appsflyer-used-for) - 1 upvote
- [What does AppsFlyer do?](https://www.g2.com/discussions/what-does-appsflyer-do)
- [What is AppsFlyer OneLink?](https://www.g2.com/discussions/what-is-appsflyer-onelink)
- [How much does AppsFlyer cost?](https://www.g2.com/discussions/how-much-does-appsflyer-cost) - 2 comments
- [What is AppsFlyer used for?](https://www.g2.com/discussions/what-is-appsflyer-used-for) - 3 comments, 1 upvote

### [Glassbox](https://www.g2.com/products/glassbox/reviews)

Glassbox is a customer intelligence and digital experience analytics platform designed to help enterprises understand, optimize, and enhance the customer experience and digital accessibility of their digital channels. One of the standout features of Glassbox is its capability to securely capture 100% of user sessions across both web and mobile applications. This end-to-end visibility allows teams to analyze every step of the customer journey, effectively pinpointing friction points and enabling real-time action. By utilizing advanced artificial intelligence, Glassbox captures and analyzes data from every online interaction, providing businesses with a comprehensive view of customer behavior and preferences. This wealth of data empowers organizations to act swiftly, transforming raw data into actionable insights that improve both the customer experience and the conversion rate. Large global enterprises in sectors such as finance, insurance, and healthcare, Glassbox serves as a vital tool for uncovering the root causes of customer challenges. It assists organizations in remediating customer experience issues and creating digital journeys that are inclusive, seamless, and engaging. The platform’s AI-powered insights not only enhance accessibility monitoring but also incorporate fraud prevention capabilities, giving organizations the agility to respond to issues within minutes and adapt to the evolving needs of their customers. Glassbox has been recognized by G2 as a leader in customer intelligence solutions and product analytics, reflecting its effectiveness in delivering the clarity and confidence that enterprises require. By providing a robust framework for creating compliant, accessible, and impactful digital experiences, Glassbox stands out in its category, offering unique selling points that cater to the diverse needs of its users. With its focus on data-driven decision-making and customer-centric strategies, Glassbox is positioned as a crucial ally for organizations aiming to thrive in the digital landscape.

**Average Rating:** 4.9/5.0

**Total Reviews:** 788

#### How Do G2 Users Rate Glassbox?

- **Return:** 10.0/10 (Category avg: 8.5/10)
- **Retention:** 10.0/10 (Category avg: 8.6/10)
- **Engagement:** 10.0/10 (Category avg: 8.7/10)
- **Has the product been a good partner in doing business?:** 9.9/10 (Category avg: 9.1/10)

#### Who Is the Company Behind Glassbox?

- **Seller:** [Glassbox](https://www.g2.com/sellers/glassbox)
- **Company Website:** www.glassbox.com
- **Year Founded:** 2010
- **HQ Location:** London
- **Twitter:** @GlassboxDigital  
1,803 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8a86bc192b8b339fb694c9046e07217cea07a19220fc62bc7b47b81f0bc0a651&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10491772%2F&secure%5Burl_type%5D=linkedin_company_website)  
280 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Digital Analyst, Product Owner
- **Top Industries:** Financial Services, Insurance
- **Company Size:** 77% Large, 18% Medium

#### What Do G2 Reviewers Say About Glassbox?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **ease of use** of Glassbox, enabling immediate access to insights for timely decision-making.
- Users find the **session replay feature** invaluable for resolving customer issues and improving overall experience effectively.
- Users value the **immediate insights** from Glassbox, enabling timely interventions and identification of revenue opportunities.
- Users find the **visibility into customer interactions** with Glassbox invaluable for troubleshooting and enhancing user experience.
- Users value Glassbox for its **exceptional customer understanding** , enabling effective troubleshooting and validation of customer information.

##### Cons

- Users are frustrated by **session issues** , including split links, limited history access, and slow query responses.
- Users find the **navigation icons unintuitive** , leading to confusion when navigating the Glassbox interface.
- Users report **session management issues** such as slow loading times and frequent session expirations that hinder usability.
- Users find the **learning curve steep** , requiring additional training and better documentation to effectively navigate Glassbox.
- Users desire improved **customization options** in reporting and funnel creation within Glassbox for enhanced functionality.

#### What Are Recent G2 Reviews of Glassbox?

**["Essential for Identifying User Friction Points"](https://www.g2.com/survey_responses/glassbox-review-12699865)**

**Rating:** 4.0/5.0 stars

_— Basma K._

[Read full review](https://www.g2.com/survey_responses/glassbox-review-12699865)

**["Glassbox:Transforms Digital Insights with Powerful Analytics and Seamless Session Replays"](https://www.g2.com/survey_responses/glassbox-review-11982027)**

**Rating:** 5.0/5.0 stars

_— ADITYA T._

[Read full review](https://www.g2.com/survey_responses/glassbox-review-11982027)

#### What Are G2 Users Discussing About Glassbox?

- [What is Glassbox used for?](https://www.g2.com/discussions/what-is-glassbox-used-for)

### [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews)

Adobe Analytics empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across digital channels, products, content, and services. From digital data collection and relational clickstream processing to in-depth analysis, and reporting, Adobe Analytics helps you understand visitor engagement across your digital properties — making it possible to optimize digital marketing strategies, improve user experience, and drive business growth. Features: - Collect and ingest behavioral data in real-time from your web and mobile channels. - Automatically convert raw data for unlimited analysis to discover customer patterns, spot anomalies, identify friction in your digital experiences, and uncover insights from digital journeys. - Equip marketers and analysts with AI capabilities that speed through analyses so they can quickly and confidently generate insights to improve the digital experience. - Integrate and share insights, segments, and outputs from your data across other business applications.

**Average Rating:** 4.2/5.0

**Total Reviews:** 1,173

#### How Do G2 Users Rate Adobe Analytics?

- **Return:** 8.6/10 (Category avg: 8.5/10)
- **Retention:** 8.8/10 (Category avg: 8.6/10)
- **Engagement:** 9.0/10 (Category avg: 8.7/10)
- **Has the product been a good partner in doing business?:** 8.0/10 (Category avg: 9.1/10)

#### Who Is the Company Behind Adobe Analytics?

- **Seller:** [Adobe](https://www.g2.com/sellers/adobe)
- **Company Website:** adobe.com
- **Year Founded:** 1982
- **HQ Location:** San Jose, CA
- **Twitter:** @Adobe  
956,842 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4bd838466d461c6fe81e09c861e82adaaf56d5a567f856b855f9808677f90560&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1480%2F&secure%5Burl_type%5D=linkedin_company_website)  
42,087 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Data Analyst, Analyst
- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 43% Large, 30% Medium

#### What Do G2 Reviewers Say About Adobe Analytics?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **advanced segmentation and customizable dashboards** of Adobe Analytics, enhancing data analysis and visualization capabilities.
- Users commend **advanced segmentation and customizable dashboards** in Adobe Analytics for simplifying complex data analysis and visualization.
- Users value the **ease of use** of Adobe Analytics, enabling effective data analysis and seamless integration with other systems.
- Users appreciate the **customized reporting and comprehensive data analysis** features of Adobe Analytics for informed decision-making.
- Users value the **detailed and customizable reporting** in Adobe Analytics, facilitating informed decisions and optimizing strategies effectively.

##### Cons

- Users find a **steep learning curve** , requiring dedicated technical staff and creating bottlenecks in data tracking.
- Users highlight a **steep learning curve** requiring significant training, complicating onboarding for new users and casual observers.
- Users find the **high cost** of Adobe Analytics to be prohibitive, especially for smaller teams.
- Users experience **slow performance** with Adobe Analytics, facing delays in data updates and report generation, affecting efficiency.
- Users often find Adobe Analytics' **interface and reporting setup complex** , making it challenging for new users to extract insights quickly.

#### What Are Recent G2 Reviews of Adobe Analytics?

**["Adobe Analytics Turns User Data Into Actionable Insights"](https://www.g2.com/survey_responses/adobe-analytics-review-13164783)**

**Rating:** 4.5/5.0 stars

_— Hiten M._

[Read full review](https://www.g2.com/survey_responses/adobe-analytics-review-13164783)

**["Analysis Workspace Makes Deep-Dive Exploration in Adobe Analytics Effortless"](https://www.g2.com/survey_responses/adobe-analytics-review-13175336)**

**Rating:** 4.5/5.0 stars

_— Verified User in Information Technology and Services_

[Read full review](https://www.g2.com/survey_responses/adobe-analytics-review-13175336)

#### What Are G2 Users Discussing About Adobe Analytics?

- [What is Adobe Analytics used for?](https://www.g2.com/discussions/what-is-adobe-analytics-used-for) - 2 comments

### [CleverTap](https://www.g2.com/pt/products/clevertap/reviews)

CleverTap é a plataforma de engajamento tudo-em-um que ajuda as marcas a desbloquear um valor vitalício ilimitado do cliente, ajudando-as a criar experiências personalizadas para reter seus clientes mais valiosos. A plataforma capacita as empresas a orquestrar experiências para indivíduos ao longo de seus ciclos de vida e a projetar jornadas personalizadas que se estendem por toda a vida. Oferece análises que abrangem todos os aspectos do ciclo de vida, permitindo que as empresas meçam e otimizem cada experiência em tempo real. A plataforma tudo-em-um unifica experiências de todos os pontos de contato, abrindo caminho para uma nova era de engajamento do cliente. O CleverAI™ Decisioning Engine e o Agentic Universe da CleverTap são projetados para maximizar o ROI. Ele permite a verdadeira individualização — onde cada cliente é um segmento de um. Um conjunto de agentes de IA inteligentes e com propósito específico trabalha de forma integrada em segundo plano, otimizando cada interação em mensagem, conteúdo, canal e tempo, para que as equipes possam se concentrar nos resultados. A plataforma é alimentada pelo TesseractDB™ – o primeiro banco de dados do mundo construído especificamente para engajamento do cliente, oferecendo tanto velocidade quanto economia de escala. A CleverTap é confiada por 2000 clientes, incluindo TiltingPoint, Gamebasics, Big Fish, MobilityWare, English Premier League, TD Bank, Carousell, AirAsia, Papa John’s e Tesco. Apoiada por investidores líderes como Peak XV Partners, Tiger Global, Accel, CDPQ e 360 One, a empresa está sediada em Mountain View, Califórnia, com presença em São Francisco, Nova York, São Paulo, Bogotá, Londres, Amsterdã, Sofia, Dubai, Mumbai, Bangalore, Singapura e Jacarta. Para mais informações, visite clevertap.com ou siga-nos em: LinkedIn: https://www.linkedin.com/company/clevertap/ Twitter: https://twitter.com/CleverTap

**Average Rating:** 4.6/5.0

**Total Reviews:** 647

#### How Do G2 Users Rate CleverTap?

- **Retorno:** 9.0/10 (Category avg: 8.5/10)
- **Retenção:** 9.0/10 (Category avg: 8.6/10)
- **Noivado:** 9.1/10 (Category avg: 8.7/10)
- **the product tem sido um bom parceiro comercial?:** 9.3/10 (Category avg: 9.1/10)

#### Who Is the Company Behind CleverTap?

- **Vendedor:** [CleverTap](https://www.g2.com/pt/sellers/clevertap)
- **Website da Empresa:** clevertap.com
- **Ano de Fundação:** 2013
- **Localização da Sede:** Mountain View, California
- **Twitter:** @CleverTap  
21,633 seguidores no Twitter
- **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9cccb4948a9548778dcef60779341f224104f56f9a086278d4c23af76642c1fc&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F6611801%2F&secure%5Burl_type%5D=linkedin_company_website)  
650 funcionários no LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Gerente de Produto, Gerente de Marketing
- **Top Industries:** Serviços Financeiros, Tecnologia da Informação e Serviços
- **Company Size:** 54% Medium, 28% Small

#### What Do G2 Reviewers Say About CleverTap?

_AI-generated summary from verified user reviews_

##### Pros

- Os usuários acham as **capacidades analíticas** do CleverTap valiosas para rastrear o desempenho das campanhas e obter suporte empresarial perspicaz.
- Os usuários elogiam o CleverTap por seu **suporte ao cliente responsivo** , facilitando resoluções rápidas e melhorando a experiência geral do usuário.
- Os usuários apreciam a **facilidade de uso** do CleverTap, desfrutando de sua interface intuitiva e integração perfeita com outras plataformas.
- Os usuários valorizam a **automação de marketing personalizada** do CleverTap, aumentando o engajamento por meio de campanhas e insights personalizados.
- Os usuários valorizam as **capacidades de automação** do CleverTap, aprimorando estratégias de retenção e engajamento por meio de segmentação avançada e dados em tempo real.

##### Cons

- Os usuários acham a **curva de aprendizado desafiadora** , especialmente com recursos avançados e complexidades iniciais de configuração para iniciantes.
- Os usuários acham que os **recursos ausentes** no CleverTap, como a criação de campanhas com IA e modelos mais simples, são limitantes.
- Os usuários observam que a **interface não intuitiva** do CleverTap e a curva de aprendizado acentuada podem dificultar o uso e a configuração eficazes.
- Os usuários acham que o **preço do CleverTap é alto** , o que pode desencorajar potenciais clientes de adotar o software.
- Os usuários acham a **interface e os recursos complexos** , tornando desafiador para novos usuários se adaptarem efetivamente.

#### What Are Recent G2 Reviews of CleverTap?

**["Uma plataforma unificada para engajamento e retenção"](https://www.g2.com/pt/survey_responses/clevertap-review-13149012)**

**Rating:** 4.5/5.0 stars

_— Rouba H._

[Read full review](https://www.g2.com/pt/survey_responses/clevertap-review-13149012)

**["As capacidades preditivas do CleverTap tornam o engajamento mais contextual e eficaz"](https://www.g2.com/pt/survey_responses/clevertap-review-12952708)**

**Rating:** 4.0/5.0 stars

_— Syed A._

[Read full review](https://www.g2.com/pt/survey_responses/clevertap-review-12952708)

### [Mixpanel](https://www.g2.com/pt/products/mixpanel/reviews)

A inteligência de produto da Mixpanel transforma a clareza dos dados em inovação. Confiada por mais de 29.000 empresas, incluindo Workday, Pinterest, LG e Rakuten Viber, a análise de produto com foco em IA da Mixpanel ajuda as equipes a acelerar a adoção, melhorar a retenção e lançar com confiança. Alimentando isso está uma plataforma líder na indústria que combina análise de produto e web, replay de sessão, experimentação, feature flags e árvores de métricas. A Mixpanel oferece insights construídos para a era da IA.

**Average Rating:** 4.5/5.0

**Total Reviews:** 1,329

#### How Do G2 Users Rate Mixpanel?

- **Retorno:** 8.7/10 (Category avg: 8.5/10)
- **Retenção:** 8.7/10 (Category avg: 8.6/10)
- **Noivado:** 9.0/10 (Category avg: 8.7/10)
- **the product tem sido um bom parceiro comercial?:** 8.8/10 (Category avg: 9.1/10)

#### Who Is the Company Behind Mixpanel?

- **Vendedor:** [Mixpanel](https://www.g2.com/pt/sellers/mixpanel)
- **Website da Empresa:** mixpanel.com
- **Ano de Fundação:** 2009
- **Localização da Sede:** San Francisco, CA
- **Twitter:** @mixpanel  
23,253 seguidores no Twitter
- **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a84961656fa2f5874bfea656af6d28597070c737e6df398b42fd8fc7f5d99207&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F423483%2F&secure%5Burl_type%5D=linkedin_company_website)  
752 funcionários no LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Gerente de Produto, Engenheiro de Software
- **Top Industries:** Software de Computador, Tecnologia da Informação e Serviços
- **Company Size:** 53% Small, 37% Medium

#### What Do G2 Reviewers Say About Mixpanel?

_AI-generated summary from verified user reviews_

##### Pros

- Os usuários acham a **facilidade de uso** do Mixpanel excepcional, permitindo uma configuração rápida e um acompanhamento intuitivo das jornadas dos clientes.
- Os usuários apreciam o **rastreamento de eventos em tempo real** do Mixpanel, permitindo insights imediatos sobre interações e jornadas dos usuários.
- Os usuários apreciam o **rastreamento em tempo real e a versatilidade** do Mixpanel, aprimorando a análise profunda do comportamento do usuário sem esforço.
- Os usuários acham o Mixpanel **intuitivo e fácil de usar** , melhorando sua experiência com recursos poderosos e suporte.
- Os usuários apreciam o **relatório abrangente** do Mixpanel, permitindo análises eficientes e tomada de decisões baseadas em dados entre as equipes.

##### Cons

- Os usuários acham a **curva de aprendizado íngreme** , tornando a configuração inicial e o rastreamento de eventos desafiadores para iniciantes.
- Os usuários enfrentam uma **curva de aprendizado íngreme** com o Mixpanel, lutando sem um onboarding abrangente para seus recursos complexos.
- Os usuários acham a **curva de aprendizado íngreme** e a interface do usuário avassaladora do Mixpanel desafiadoras, complicando sua experiência geral.
- Os usuários acham o Mixpanel **caro** , pois os altos custos surgem do gerenciamento de eventos, levando a preocupações orçamentárias e ineficiências.
- Os usuários acham a **complexidade do Mixpanel** esmagadora, especialmente devido à falta de um onboarding adequado para uso eficaz e acesso às funcionalidades.

#### What Are Recent G2 Reviews of Mixpanel?

**["Um programa muito extenso e rápido"](https://www.g2.com/pt/survey_responses/mixpanel-review-4724108)**

**Rating:** 5.0/5.0 stars

_— Marcin C._

[Read full review](https://www.g2.com/pt/survey_responses/mixpanel-review-4724108)

**["Plataforma de Análise Poderosa e Fácil de Usar para Insights de Produto e Usuário"](https://www.g2.com/pt/survey_responses/mixpanel-review-12941704)**

**Rating:** 4.0/5.0 stars

_— Raj C._

[Read full review](https://www.g2.com/pt/survey_responses/mixpanel-review-12941704)

#### What Are G2 Users Discussing About Mixpanel?

- [Para que é usado o Mixpanel?](https://www.g2.com/pt/discussions/what-is-mixpanel-used-for) - 2 comments
- [What are user analytics?](https://www.g2.com/pt/discussions/what-are-user-analytics)
- [What are analytics products?](https://www.g2.com/pt/discussions/what-are-analytics-products)
- [O Mixpanel é gratuito?](https://www.g2.com/pt/discussions/is-mixpanel-free) - 4 comments
- [O que o Mixpanel pode fazer?](https://www.g2.com/pt/discussions/what-can-mixpanel-do) - 1 comment

### [Singular](https://www.g2.com/pt/products/singular/reviews)

A chave para o sucesso dos profissionais de marketing de hoje é entender exatamente onde e como investir seu próximo dólar em publicidade. Singular capacita os profissionais de marketing a fazer exatamente isso, fornecendo uma visão completa do ROI de marketing com atribuição de próxima geração, dados de marketing de funil completo e prevenção de fraude de primeira linha. Com Singular, você é capaz de - Medir e relatar em todos os canais com os quais trabalha: Meça o desempenho multiplataforma em aplicativos, web, SMS, referências, e-mail e TV com a estrutura de integração aberta da Singular. - Analisar o ROI combinando atribuição com agregação de custos líder: Conectores de dados poderosos encontram atribuição para desbloquear o desempenho de marketing para cada campanha, editor, criativo e palavra-chave. - Rastrear e analisar em todo o ciclo de vida do usuário: Capture toda a jornada do usuário para relatar aquisição e reengajamento em plataformas com links profundos, web-para-app e atribuição entre dispositivos. - Bloquear mais fraudes com prevenção de fraude de primeira linha: Mantenha seus orçamentos de anúncios focados em usuários reais e evite relatórios incorretos com mais métodos de detecção e rejeição de fraude pré-atribuição. - Monitorar um único pipeline gerenciado para dados de marketing prontos para análise: Carregue dados de atribuição, gastos com anúncios, criativos, lances e monetização de anúncios diretamente para Redshift, Snowflake, BigQuery e mais. Singular trabalha com alguns dos maiores editores de aplicativos móveis do mundo, incluindo Lyft, Twitter, Rovio, King e LinkedIn.

**Average Rating:** 4.6/5.0

**Total Reviews:** 519

#### How Do G2 Users Rate Singular?

- **Retorno:** 8.3/10 (Category avg: 8.5/10)
- **Retenção:** 8.3/10 (Category avg: 8.6/10)
- **Noivado:** 8.4/10 (Category avg: 8.7/10)
- **the product tem sido um bom parceiro comercial?:** 9.2/10 (Category avg: 9.1/10)

#### Who Is the Company Behind Singular?

- **Vendedor:** [Singular](https://www.g2.com/pt/sellers/singular)
- **Website da Empresa:** www.singular.net
- **Ano de Fundação:** 2014
- **Localização da Sede:** Palo Alto, California
- **Twitter:** @TweetSingular  
1,316 seguidores no Twitter
- **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0847141c79afc034c2203bfbfdb76877ac8c9bb6d16fbb1283fca2a504f4262b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3739623%2F&secure%5Burl_type%5D=linkedin_company_website)  
361 funcionários no LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Gerente de Aquisição de Usuários, Gerente de Marketing
- **Top Industries:** Jogos de Computador, Serviços Financeiros
- **Company Size:** 52% Medium, 26% Small

#### What Do G2 Reviewers Say About Singular?

_AI-generated summary from verified user reviews_

##### Pros

- Os usuários destacam o **atendimento ao cliente excepcional** da Singular, observando respostas rápidas e resolução eficaz de problemas.
- Os usuários acham o Singular **fácil de implementar e amigável** , melhorando significativamente sua experiência de gerenciamento de campanhas.
- Os usuários consideram o **suporte e o atendimento ao cliente da Singular inestimáveis** , fornecendo assistência oportuna e soluções personalizadas de forma eficaz.
- Os usuários apreciam a **flexibilidade e personalização** do Singular, aprimorando seus processos de análise de dados e tomada de decisão.
- Os usuários valorizam as **capacidades de relatórios claros e fáceis de usar** do Singular, melhorando o gerenciamento de campanhas e o suporte.

##### Cons

- Os usuários observam o **design de interface ruim** do Singular, achando alguns fluxos de trabalho e elementos da interface do usuário não intuitivos e complicados.
- Os usuários acham a **interface do usuário deficiente** , pois ela requer suporte adicional e flexibilidade para uma experiência mais suave.
- Os usuários observam as **opções limitadas de compartilhamento** e têm dificuldades com a precisão nas conversões, impactando a confiança nos dados de desempenho.
- Os usuários observam **limitações de dados** como conversões incompletas e relatórios atrasados, impactando a otimização de campanhas e a confiança nos resultados.
- Os usuários experimentam **capacidades limitadas de atribuição** com o Singular, resultando em lacunas e imprecisões na análise de desempenho para campanhas.

#### What Are Recent G2 Reviews of Singular?

**["Ótima Plataforma Apoiada por uma Equipe Excepcional"](https://www.g2.com/pt/survey_responses/singular-review-13176647)**

**Rating:** 5.0/5.0 stars

_— Santiago D._

[Read full review](https://www.g2.com/pt/survey_responses/singular-review-13176647)

**["Singular torna o relatório multicanal e o acompanhamento de ROAS rápidos e fáceis"](https://www.g2.com/pt/survey_responses/singular-review-12624145)**

**Rating:** 5.0/5.0 stars

_— Marko D._

[Read full review](https://www.g2.com/pt/survey_responses/singular-review-12624145)

#### What Are G2 Users Discussing About Singular?

- [Para que é usado o Singular?](https://www.g2.com/pt/discussions/what-is-singular-used-for)

### [AppMetrica](https://www.g2.com/pt/products/appmetrica/reviews)

AppMetrica é uma ferramenta de análise de aplicativos móveis acessível e confiável (sim, é possível) que fornece uma análise abrangente do comportamento dos usuários do seu aplicativo móvel, receita no aplicativo, campanhas de aquisição móvel e crashlytics. Lançado em 2013, permite que mais de 60.000 aplicativos móveis como Azur Games, METRO, Burger King, Brave Stars em todo o mundo encontrem insights acionáveis e maximizem sua receita de aplicativos. AppMetrica é usado por equipes de aquisição de usuários, gerentes de produto, gerentes de receita e especialistas em análise em várias indústrias. Por que mudar para o AppMetrica: - Você precisa de mais funcionalidades da sua ferramenta atual de análise de produtos, ou seja, funis, segmentação e dados em nível de usuário. - Você está expandindo suas campanhas de aquisição de usuários além do Google Ads e precisa de um MMP. - Sua análise de produto atual ou MMP é muito cara. - Você está sobrecarregado com dados e quer uma maneira fácil de encontrar insights para o crescimento do seu aplicativo. - Você valoriza suporte de alta qualidade 24/7. Afinal, não há necessidade de mudar, você pode usar o AppMetrica como uma fonte alternativa de verdade. Basta criar uma conta gratuita. Para mais informações, visite: https://appmetrica.yandex.com/about

**Average Rating:** 4.5/5.0

**Total Reviews:** 45

#### How Do G2 Users Rate AppMetrica?

- **Retorno:** 8.8/10 (Category avg: 8.5/10)
- **Retenção:** 9.0/10 (Category avg: 8.6/10)
- **Noivado:** 8.6/10 (Category avg: 8.7/10)
- **the product tem sido um bom parceiro comercial?:** 9.2/10 (Category avg: 9.1/10)

#### Who Is the Company Behind AppMetrica?

- **Vendedor:** [Yandex Ads](https://www.g2.com/pt/sellers/yandex-ads-e441ccd6-b61b-4c05-9dbd-dcd292fbc45d)
- **Ano de Fundação:** 2004
- **Localização da Sede:** Dubai
- **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4963c252d3db15966c13afea69d9564fe021bf6efafc42f209013ec5e7917c33&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fyndxforapps&secure%5Burl_type%5D=linkedin_company_website)  
18 funcionários no LinkedIn®
- **Propriedade:** AppMetrica
- **Receita Total (USD mm):** $218,344

#### Who Uses This Product?

- **Top Industries:** Jogos de Computador, Tecnologia da Informação e Serviços
- **Company Size:** 61% Small, 30% Medium

#### What Do G2 Reviewers Say About AppMetrica?

_AI-generated summary from verified user reviews_

##### Pros

- Os usuários acham a interface do AppMetrica **fácil de entender** , permitindo um aprendizado rápido e uma integração de aplicativos sem problemas.
- Os usuários acham as **integrações fáceis** com o AppMetrica benéficas para rastrear métricas de usuários de forma eficiente e eficaz.
- Os usuários apreciam a **configuração fácil** do AppMetrica, permitindo uma integração rápida e um rastreamento de eventos direto para aplicativos móveis.
- Os usuários apreciam as **integrações fáceis de API** no AppMetrica, permitindo o rastreamento de eventos de forma simples e insights de dados em tempo real.
- Os usuários apreciam as **análises fáceis de usar** do AppMetrica, permitindo um monitoramento sem esforço e uma tomada de decisão perspicaz.

##### Cons

- Os usuários expressam preocupação com **recursos ausentes** no aplicativo móvel em comparação com a versão para desktop, limitando a funcionalidade.
- Os usuários enfrentam **problemas de relatórios** com o AppMetrica, lutando com a gestão limitada de relatórios e a falta de uma UX intuitiva.
- Os usuários enfrentam **relatórios inadequados** no AppMetrica, enfrentando problemas como relatórios vazios e opções limitadas de personalização.
- Os usuários enfrentam **dificuldades de busca** com relatórios vazios e processos de configuração desafiadores, complicando a gestão eficaz de dados.
- Os usuários experimentam **rastreamento inadequado** devido a recursos limitados em dispositivos móveis e falta de integração com redes de anúncios.

#### What Are Recent G2 Reviews of AppMetrica?

**["Ferramenta de Análise Móvel Poderosa e Fácil de Usar"](https://www.g2.com/pt/survey_responses/appmetrica-review-11579285)**

**Rating:** 4.0/5.0 stars

_— Rojan S._

[Read full review](https://www.g2.com/pt/survey_responses/appmetrica-review-11579285)

**["Ótimo produto!"](https://www.g2.com/pt/survey_responses/appmetrica-review-10864475)**

**Rating:** 4.5/5.0 stars

_— Inna K._

[Read full review](https://www.g2.com/pt/survey_responses/appmetrica-review-10864475)

#### What Are G2 Users Discussing About AppMetrica?

- [Para que é usado o AppMetrica?](https://www.g2.com/pt/discussions/what-is-appmetrica-used-for) - 1 comment

### [Amazon Pinpoint](https://www.g2.com/products/aws-amazon-pinpoint/reviews)

In today’s digitally transformed world, it’s more important than ever to have a deep understanding of your customers and to engage them with personalized messages through the channels that they prefer. Amazon Pinpoint enables marketers and developers to deliver customer-centric engagement experiences. Better experiences lead to stronger relationships with your customers and reduces customer churn.

**Average Rating:** 4.2/5.0

**Total Reviews:** 44

#### How Do G2 Users Rate Amazon Pinpoint?

- **Return:** 8.7/10 (Category avg: 8.5/10)
- **Retention:** 8.5/10 (Category avg: 8.6/10)
- **Engagement:** 9.3/10 (Category avg: 8.7/10)
- **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.1/10)

#### Who Is the Company Behind Amazon Pinpoint?

- **Seller:** [Amazon Web Services (AWS)](https://www.g2.com/sellers/amazon-web-services-aws-3e93cc28-2e9b-4961-b258-c6ce0feec7dd)
- **Year Founded:** 2006
- **HQ Location:** Seattle, WA
- **Twitter:** @awscloud  
2,232,483 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=072881eee28a2afe24f8d1bda9f20e3e146b9fb4b214f216411ce2ed6898b31e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Famazon-web-services%2F&secure%5Burl_type%5D=linkedin_company_website)  
147,094 employees on LinkedIn®
- **Ownership:** NASDAQ: AMZN

#### Who Uses This Product?

- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 56% Small, 29% Medium

#### What Do G2 Reviewers Say About Amazon Pinpoint?

_AI-generated summary from verified user reviews_

##### Cons

- Users report that Amazon Pinpoint can negatively impact **domain health** , causing concerns for email efficiency.

#### What Are Recent G2 Reviews of Amazon Pinpoint?

**["Amazon Pinpoint Review"](https://www.g2.com/survey_responses/amazon-pinpoint-review-10376304)**

**Rating:** 5.0/5.0 stars

_— Keith K._

[Read full review](https://www.g2.com/survey_responses/amazon-pinpoint-review-10376304)

**["Powerful Multichannel Campaigns with Strong Segmentation, Analytics, and AWS Integration"](https://www.g2.com/survey_responses/amazon-pinpoint-review-13180587)**

**Rating:** 4.5/5.0 stars

_— Atharva P._

[Read full review](https://www.g2.com/survey_responses/amazon-pinpoint-review-13180587)

#### What Are G2 Users Discussing About Amazon Pinpoint?

- [What is a push notification from Amazon?](https://www.g2.com/discussions/what-is-a-push-notification-from-amazon)
- [How does AWS pinpoint work?](https://www.g2.com/discussions/how-does-aws-pinpoint-work)
- [How do I use Amazon pinpoint?](https://www.g2.com/discussions/how-do-i-use-amazon-pinpoint)
- [What is Amazon pinpoint?](https://www.g2.com/discussions/what-is-amazon-pinpoint)

### [Dataroid](https://www.g2.com/products/dataroid/reviews)

Dataroid is an AI-powered, enterprise-grade digital analytics and customer engagement platform that enables companies to measure, analyze, and optimize customer interactions and experiences across multiple digital channels. Designed to unify fragmented data sources, Dataroid provides organizations with a single source of truth about their customers, helping them transform raw data into insights that drive growth, retention, and loyalty. At its core, Dataroid offers advanced product and customer journey analytics that allow businesses to deeply understand user behavior across every touchpoint. Teams can visualize customer paths through funnels and journey maps, identify friction points, optimize conversion flows, and deliver seamless experiences tailored to each user segment. With these tools, companies can continuously improve their digital products and create experiences that resonate. Dataroid’s platform combines enriched customer profiles, behavioral analytics, application performance monitoring, and predictive data modeling into a unified ecosystem that provides end-to-end visibility for marketing, product, and technology teams. Through customizable dashboards, teams can track KPIs, monitor engagement, and make faster, smarter decisions based on live data. Meanwhile, Dataroid’s Push and In-App Engagement capabilities enable personalized, context-aware communication with users, helping brands deliver the right message, to the right audience, at the right moment. Dataroid seamlessly collects and processes data from diverse digital touchpoints through its flexible SDKs and lightweight APIs, ensuring smooth integration with mobile apps, web platforms, and backend systems. This architecture allows companies to gather real-time behavioral, performance, and contextual data without compromising application speed or user experience. With adaptable deployment options and enterprise-grade security, Dataroid makes it easy to connect existing infrastructures and scale analytics capabilities as business needs evolve. Trusted by leading enterprises, Dataroid is already powering customer experience transformation for major banks, airlines, and other digital-first institutions, including Türkiye İş Bankası, Garanti BBVA, ING, Pegasus Airlines, and Azercell, among others. These organizations rely on Dataroid to better understand their customers, optimize digital experiences, and increase lifetime value. Today, Dataroid’s technology helps reshape the digital journeys of over 120 million users worldwide, driving measurable impact through data intelligence, real-time engagement, and continuous optimization.

**Average Rating:** 4.7/5.0

**Total Reviews:** 96

#### How Do G2 Users Rate Dataroid?

- **Return:** 10.0/10 (Category avg: 8.5/10)
- **Retention:** 10.0/10 (Category avg: 8.6/10)
- **Engagement:** 9.4/10 (Category avg: 8.7/10)
- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.1/10)

#### Who Is the Company Behind Dataroid?

- **Seller:** [Dataroid](https://www.g2.com/sellers/dataroid)
- **Company Website:** www.dataroid.com
- **HQ Location:** Sariyer, TR
- **Twitter:** @dataroid  
189 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d52cafff2432b31518e0969c9501fff2d5fa471e7944053c686ddd7df8b0b13d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdataroid%2F&secure%5Burl_type%5D=linkedin_company_website)  
70 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Product Manager
- **Top Industries:** Banking, Financial Services
- **Company Size:** 55% Large, 26% Medium

#### What Do G2 Reviewers Say About Dataroid?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend Dataroid's **exceptional customer support** , highlighting quick and helpful responses that enhance their experience.
- Users appreciate the **ease of use** of Dataroid, enabling efficient insights and seamless team collaboration.
- Users value the **real-time insights** from Dataroid, enhancing customer experience and data-driven decision-making seamlessly.
- Users value the **robust analytics capabilities** of Dataroid, empowering data-driven decision-making effortlessly and effectively.
- Users value Dataroid's **helpful customer support** , which consistently addresses needs and enhances overall operational efficiency.

##### Cons

- Users face **technical limitations** in Dataroid, hindering customization and access to essential features for agile marketing.
- Users find the **missing features** in Dataroid limiting, particularly the need for more engagement tools and functionalities.
- Users find the **dashboard usability and data visibility limitations** hinder their experience with Dataroid's efficiency.
- Users face **integration challenges** with Dataroid, hindering access to crucial features and causing operational inefficiencies.
- Users find the **limited features** of Dataroid restrictive, especially the cap on event attributes affecting analytics depth.

#### What Are Recent G2 Reviews of Dataroid?

**["Flexible, User-Friendly Platform for Real-Time Insights and Personalized Campaigns"](https://www.g2.com/survey_responses/dataroid-review-13148410)**

**Rating:** 5.0/5.0 stars

_— Türkay A._

[Read full review](https://www.g2.com/survey_responses/dataroid-review-13148410)

**["The Best Way to Gain Valuable Insights Into Your Customers"](https://www.g2.com/survey_responses/dataroid-review-7502460)**

**Rating:** 5.0/5.0 stars

_— Yusuf Metin Y._

[Read full review](https://www.g2.com/survey_responses/dataroid-review-7502460)

#### What Are G2 Users Discussing About Dataroid?

- [What is Dataroid used for?](https://www.g2.com/discussions/what-is-dataroid-used-for)

### [MoEngage](https://www.g2.com/products/moengage/reviews)

MoEngage is an Agentic customer engagement platform trusted by 1,350+ global brands, including Coca-Cola, Flipkart, Starbucks, Citibank, Domino’s, T-Mobile, and OYO. We power personalized experiences for 2 billion users monthly, tracking over 1 trillion data points and delivering 100B+ messages per month. Founded in 2014 to solve repetitive customer engagement challenges, the platform has evolved into a full-stack solution that unifies data, AI, and engagement across 16+ channels. At the core of our platform is Merlin AI - a purpose-built Agentic AI for marketing teams. MoEngage’s Merlin AI enables marketers with a suite of specialized native and custom agents to build segments, campaigns, discover insights, and automate marketing workflows. With our acquisition of Aampe, brands can now create a decisioning agent per user to bring true 1:1 personalization at scale. Industry analysts and the marketers who use the platform every day agree: MoEngage is the leading modern alternative to legacy marketing clouds. It has been recognized as a top 4 vendor in The Forrester Wave™ for Cross-Channel Marketing Hubs 2024, a Visionary in Gartner® Magic Quadrant™ for Personalization Engines 2026, and a Leader in the IDC MarketScape for AI-enabled Customer Data Platforms 2026. This analyst validation is backed up by customers, who have named MoEngage as a "Customers’ Choice" in the Gartner® Peer Insights™ Voice of the Customer for Multichannel Marketing Hubs for three years in a row! MoEngage helps brands in 60+ countries to create standout digital experiences for more than 2 billion customers every month. MoEngage is backed by leading investors, including Goldman Sachs Asset Management, B Capital, Steadview Capital, ChrysCapital, Multiples, Eight Roads, F-Prime, and Matrix Partners, with 800+ employees across 15 global offices, recently closing a $280M Series F round.

**Average Rating:** 4.5/5.0

**Total Reviews:** 510

#### How Do G2 Users Rate MoEngage?

- **Return:** 8.8/10 (Category avg: 8.5/10)
- **Retention:** 9.1/10 (Category avg: 8.6/10)
- **Engagement:** 9.2/10 (Category avg: 8.7/10)
- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10)

#### Who Is the Company Behind MoEngage?

- **Seller:** [MoEngage](https://www.g2.com/sellers/moengage)
- **Company Website:** www.moengage.com
- **Year Founded:** 2014
- **HQ Location:** San Francisco, California
- **Twitter:** @moengage  
2,530 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3dfe3f42dace642de52fb6eada7fa99e23bbc66baa828a4c227182937790145e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F4800048%2F&secure%5Burl_type%5D=linkedin_company_website)  
956 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Product Manager, Digital Marketing Manager
- **Top Industries:** Financial Services, Online Media
- **Company Size:** 56% Medium, 24% Small

#### What Do G2 Reviewers Say About MoEngage?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of MoEngage, highlighting its user-friendly interface and manageable data system.
- Users appreciate the **easy funnel building** and **real-time segments** , enhancing insight and decision-making capabilities.
- Users value the **real-time analytics and easy funnel building** in MoEngage, enhancing product decisions and user insights.
- Users find MoEngage **extremely helpful** for segmentation, campaign management, and simplifying complex data for better outcomes.
- Users value the **easy campaign management** of MoEngage, enhancing lead generation and simplifying data complexities effectively.

##### Cons

- Users find the **missing session-related attributes** frustrating, needing tech help for profile updates and notification issues.
- Users find the **steep learning curve** challenging, requiring significant time to understand MoEngage's full potential.
- Users note the **limitations in live features and AI performance** of MoEngage, impacting overall satisfaction and functionality.
- Users find **complexity** in managing segments and AI features, leading to confusion in the overall experience.
- Users find the **difficult learning** curve with MoEngage challenging, especially for new users exploring its features.

#### What Are Recent G2 Reviews of MoEngage?

**["MoEngage Turns Raw Event Data into Actionable, Visual Campaign Journeys"](https://www.g2.com/survey_responses/moengage-review-12502802)**

**Rating:** 4.5/5.0 stars

_— Verified User in Information Technology and Services_

[Read full review](https://www.g2.com/survey_responses/moengage-review-12502802)

**["Powerful multi-channel CRM with strong product analytics"](https://www.g2.com/survey_responses/moengage-review-13211900)**

**Rating:** 5.0/5.0 stars

_— Abhijeet K._

[Read full review](https://www.g2.com/survey_responses/moengage-review-13211900)

#### What Are G2 Users Discussing About MoEngage?

- [What is MoEngage used for?](https://www.g2.com/discussions/moengage-what-is-moengage-used-for) - 1 comment, 1 upvote
- [What is MoEngage used for?](https://www.g2.com/discussions/what-is-moengage-used-for) - 2 comments

### [WalkMe](https://www.g2.com/es/products/walkme/reviews)

WalkMe, una empresa de SAP, es la capa crítica que hace que la IA empresarial funcione. Los copilotos y los agentes de IA son poderosos, pero incompletos. No pueden ver lo que hay en la pantalla de un empleado, moverse entre aplicaciones o actuar donde realmente ocurre el trabajo. WalkMe sí puede. Con más de una década de experiencia en implementaciones empresariales, WalkMe proporciona a la IA el contexto en tiempo real, el alcance entre aplicaciones y la ejecución de flujos de trabajo que necesita para ofrecer resultados. WalkMe ayuda a las organizaciones a adaptarse más rápido, tomar mejores decisiones y construir una fuerza laboral que aprende continuamente. Con la confianza de líderes globales como IBM, Nestlé, ThermoFisher Scientific y el gobierno federal de EE. UU., WalkMe convierte las inversiones en IA en resultados empresariales. Visita www.walkme.com.

**Average Rating:** 4.5/5.0

**Total Reviews:** 565

#### How Do G2 Users Rate WalkMe?

- **Devolución:** 8.2/10 (Category avg: 8.5/10)
- **Retención:** 8.1/10 (Category avg: 8.6/10)
- **Compromiso:** 8.4/10 (Category avg: 8.7/10)
- **¿Ha sido the product un buen socio para hacer negocios?:** 8.9/10 (Category avg: 9.1/10)

#### Who Is the Company Behind WalkMe?

- **Vendedor:** [SAP](https://www.g2.com/es/sellers/sap)
- **Sitio web de la empresa:** www.sap.com
- **Año de fundación:** 1972
- **Ubicación de la sede:** Walldorf
- **Twitter:** @SAP  
297,052 seguidores en Twitter
- **Página de LinkedIn®:** [www.linkedin.com](https://www.g2.com/es/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8fd712dbd816fadfc039a60dcf8c1a3d6a48469756075586fa0be3da7e4b74d7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsap%2F&secure%5Burl_type%5D=linkedin_company_website)  
141,955 empleados en LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Diseñador Instruccional, Especialista en Adopción Digital
- **Top Industries:** Software de Computadora, Servicios Financieros
- **Company Size:** 60% Large, 28% Medium

#### What Do G2 Reviewers Say About WalkMe?

_AI-generated summary from verified user reviews_

##### Pros

- A los usuarios les encanta la **facilidad de uso** de WalkMe, simplificando sistemas complejos y mejorando la orientación del usuario sin esfuerzo.
- Los usuarios encuentran la **guía en tiempo real** de WalkMe invaluable para simplificar procesos complejos y mejorar la adopción general por parte de los usuarios.
- Los usuarios elogian a WalkMe por su **excepcional atención al cliente** , destacando respuestas rápidas que resuelven problemas de manera eficiente.
- Los usuarios valoran la **plataforma intuitiva, sin código/bajo código** de WalkMe, que permite construcciones rápidas y una rica orientación para el usuario para una incorporación sin problemas.
- Los usuarios valoran las **capacidades de formación efectivas** de WalkMe, mejorando la adopción por parte del usuario y reduciendo la necesidad de soporte extenso.

##### Cons

- Los usuarios encuentran la **curva de aprendizaje empinada** , lo que hace que los caminos de formación sean menos intuitivos y más difíciles de navegar de manera efectiva.
- Los usuarios encuentran el proceso de configuración de WalkMe **complejo y que consume mucho tiempo** , requiriendo una planificación cuidadosa y habilidades avanzadas para una implementación efectiva.
- Los usuarios notan una **curva de aprendizaje pronunciada** con WalkMe, lo que hace que sea un desafío dominar las funciones avanzadas de manera eficiente.
- Los usuarios encuentran que las **opciones limitadas de personalización** en WalkMe restringen su capacidad para adaptar la guía a sus necesidades de marca.
- Los usuarios encuentran que la **configuración inicial y el mantenimiento de WalkMe son lentos** , especialmente para configuraciones complejas y actualizaciones.

#### What Are Recent G2 Reviews of WalkMe?

**["WalkMe facilita las tareas con soluciones guiadas útiles e información disponible sobre la marcha."](https://www.g2.com/es/survey_responses/walkme-review-12997160)**

**Rating:** 5.0/5.0 stars

_— Stephen L._

[Read full review](https://www.g2.com/es/survey_responses/walkme-review-12997160)

**["Cerrando la brecha entre la tecnología y la adopción por parte del usuario"](https://www.g2.com/es/survey_responses/walkme-review-9892459)**

**Rating:** 5.0/5.0 stars

_— Sheila Ruth V._

[Read full review](https://www.g2.com/es/survey_responses/walkme-review-9892459)

#### What Are G2 Users Discussing About WalkMe?

- [¿Para qué se utiliza WalkMe?](https://www.g2.com/es/discussions/what-is-walkme-used-for)

### [AppFollow](https://www.g2.com/pt/products/appfollow/reviews)

AppFollow facilita a compreensão e elevação da reputação do seu aplicativo. AppFollow é um serviço integrado para trabalhar com lojas de aplicativos. Inclui ferramentas para gerenciamento e automação de avaliações, análise de desempenho orgânico de aplicativos, pesquisa de concorrentes, monitoramento de desempenho de aplicativos e análise. AppFollow facilita a compreensão e elevação da reputação do seu aplicativo. Ajudamos mais de 100K+ usuários a utilizar dados ao longo do ciclo de vida do aplicativo para construir aplicativos de sucesso com o poder de nossas ferramentas: — monitor de desempenho de aplicativos; — ferramentas de engajamento de avaliações de usuários; — ferramentas de aceleração de crescimento de aplicativos; — automação de gerenciamento de avaliações; — um vasto número de integrações com Salesforce, Zendesk, Slack, Helpshift, Tableau e mais.

**Average Rating:** 4.6/5.0

**Total Reviews:** 192

#### How Do G2 Users Rate AppFollow?

- **Retorno:** 9.2/10 (Category avg: 8.5/10)
- **Retenção:** 9.2/10 (Category avg: 8.6/10)
- **Noivado:** 10.0/10 (Category avg: 8.7/10)
- **the product tem sido um bom parceiro comercial?:** 9.1/10 (Category avg: 9.1/10)

#### Who Is the Company Behind AppFollow?

- **Vendedor:** [AppFollow](https://www.g2.com/pt/sellers/appfollow)
- **Ano de Fundação:** 2015
- **Localização da Sede:** Helsinki
- **Twitter:** @AppFollowIO  
2,960 seguidores no Twitter
- **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c970115dcdfea35fc429441b4408ef856ceeb2b809f033f666628c78cb5da05d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F6403242%2F&secure%5Burl_type%5D=linkedin_company_website)  
75 funcionários no LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CEO, Gerente de Mídias Sociais
- **Top Industries:** Tecnologia da Informação e Serviços, Jogos de Computador
- **Company Size:** 64% Small, 23% Medium

#### What Do G2 Reviewers Say About AppFollow?

_AI-generated summary from verified user reviews_

##### Pros

- Os usuários valorizam a **facilidade de uso** do AppFollow, apreciando suas ferramentas de rastreamento rápido e gestão eficaz.
- Os usuários apreciam os recursos de **rastreamento e resposta de avaliações fáceis com IA** do AppFollow, melhorando a eficiência na gestão de avaliações.
- Os usuários apreciam as **ferramentas de crescimento empresarial** do AppFollow para melhorar as avaliações e utilizar IA para respostas.
- Os usuários valorizam a **gestão centralizada** do AppFollow, simplificando a otimização da loja de aplicativos e o feedback em uma única plataforma.
- Os usuários apreciam o recurso de **avaliações centralizadas** no AppFollow, otimizando a otimização da loja de aplicativos e o gerenciamento de feedback de forma eficaz.

##### Cons

- Os usuários frequentemente experimentam **imprecisão de dados** com o AppFollow, particularmente em relação às classificações do console do Google Play.
- Os usuários acham que **os preços são um pouco altos** , o que pode ser uma barreira para pequenas empresas ou desenvolvedores.
- Os usuários desejam capacidades melhoradas de **seleção de avaliações** para baixar comentários de várias plataformas de forma mais eficiente.
- Os usuários encontram **imprecisões** nos dados do AppFollow, particularmente em relação às classificações do Google Play Console, afetando a confiabilidade.
- Os usuários desejam **uma melhor seleção de avaliações** para downloads simultâneos tanto do CH Play quanto da App Store para conveniência.

#### What Are Recent G2 Reviews of AppFollow?

**["Revolução do Feedback em Tempo Real com AppFollow"](https://www.g2.com/pt/survey_responses/appfollow-review-12432533)**

**Rating:** 5.0/5.0 stars

_— Yatin G._

[Read full review](https://www.g2.com/pt/survey_responses/appfollow-review-12432533)

**["AppFollow para a vitória"](https://www.g2.com/pt/survey_responses/appfollow-review-7704336)**

**Rating:** 5.0/5.0 stars

_— Josiah G._

[Read full review](https://www.g2.com/pt/survey_responses/appfollow-review-7704336)

#### What Are G2 Users Discussing About AppFollow?

- [Para que serve o AppFollow?](https://www.g2.com/pt/discussions/what-is-appfollow-used-for)

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 ![Adam Crivello](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Adam Crivello")
AC

Researched and written by [Adam Crivello](https://research.g2.com/insights/author/adam-crivello)

Updated October 3, 2024

Mobile app analytics tools enables companies to track activity related to in-app sessions and user behavior. These products help measure mobile app opens and downloads, as well as locate user exit points, track the amount of time spent in an app, and construct funnels to track user activity. This software can report on this data in a variety of ways, such as real-time usage, trends over time, location segmentation, and device or operating system attributes. Data can be used by marketing teams to understand regional popularity or demographic analysis. Sales and other departments can also utilize data provided through mobile app analytics products.

While some mobile app analytics products solely address app analytics, others can be used for both app and [digital analytics](https://www.g2.com/categories/digital-analytics). Mobile app analytics are also popular with mobile game developers, specifically for those looking for a [Unity analytics](https://learn.g2.com/unity-analytics) solution.

To qualify for inclusion in the Mobile App Analytics category, a product must:

- Provide data regarding an app’s user behavior 
- Provide information about demographics or regional use 
- Display trends or market behaviors 
- Analyze customer satisfaction and usage 
- Produce reports outlining multiple factors analyzed 

Top Tools at a Glance

| Product | Best for | User Review |
| --- | --- | --- |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_db11aab8ccb63f5742949ab9955e36bf/google-analytics.png "Product Avatar Image")](https://www.g2.com/products/google-analytics/reviews)[Google Analytics](https://www.g2.com/products/google-analytics/reviews)[4.5/5(6,862)](https://www.g2.com/products/google-analytics/reviews) | Cross-platform user journey and conversion attribution | "Dependable, Fast Insights with Great Free Value" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f5233c4966be094ed2ee71263943d33f/adjust.jpeg "Product Avatar Image")](https://www.g2.com/products/adjust/reviews)[Adjust](https://www.g2.com/products/adjust/reviews)[4.7/5(730)](https://www.g2.com/products/adjust/reviews) | Multi-channel attribution with fraud prevention for mobile UA | "All Campaign & Attribution Data in One Place—Major Ad Platform Integrations Save Time" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d63327b58e9e55cbadb26d04e56bb0eb/amplitude-analytics.png "Product Avatar Image")](https://www.g2.com/products/amplitude-analytics/reviews)[Amplitude](https://www.g2.com/products/amplitude-analytics/reviews)[4.5/5(2,977)](https://www.g2.com/products/amplitude-analytics/reviews) | Event-based mobile product analytics with self-serve funnels | "Using Amplitude Dashboards, Filters, and AI" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9cc557d277a8386ade97a6eec11c9d52/appsflyer.png "Product Avatar Image")](https://www.g2.com/products/appsflyer/reviews)[AppsFlyer](https://www.g2.com/products/appsflyer/reviews)[4.5/5(780)](https://www.g2.com/products/appsflyer/reviews) | Mobile attribution with fraud detection and SKAN | "All Attribution Data in One Place with Reliable Integrations and Strong Fraud Detection" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_526503459c23a2b855b4fe2a0526aa48/glassbox.png "Product Avatar Image")](https://www.g2.com/products/glassbox/reviews)[Glassbox](https://www.g2.com/products/glassbox/reviews)[4.9/5(809)](https://www.g2.com/products/glassbox/reviews) | Session replay with tagless mobile event capture | "Essential for Identifying User Friction Points" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5a7938ffd6497884772dc39786f9e1e2/adobe-analytics.png "Product Avatar Image")](https://www.g2.com/products/adobe-analytics/reviews)[Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews)[4.2/5(1,245)](https://www.g2.com/products/adobe-analytics/reviews) | Cross-platform app analytics with Adobe ecosystem integration | "Adobe Analytics Turns User Data Into Actionable Insights" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_6b767338df58a3b0ccd60e0f9434b5b7/clevertap.png "Product Avatar Image")](https://www.g2.com/products/clevertap/reviews)[CleverTap](https://www.g2.com/products/clevertap/reviews)[4.6/5(670)](https://www.g2.com/products/clevertap/reviews) | Behavioral analytics with lifecycle campaign automation | "A unified platform for engagement and retention" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_6f919f1812ddc78f50e9c33929ab7beb/mixpanel.png "Product Avatar Image")](https://www.g2.com/products/mixpanel/reviews)[Mixpanel](https://www.g2.com/products/mixpanel/reviews)[4.5/5(1,371)](https://www.g2.com/products/mixpanel/reviews) | Event-based product analytics with user-level funnels | "Powerful and User-Friendly Analytics Platform for Product & User Insights" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_140c051687011c1d8d0fe77fe1cbf1a0/singular.png "Product Avatar Image")](https://www.g2.com/products/singular/reviews)[Singular](https://www.g2.com/products/singular/reviews)[4.6/5(529)](https://www.g2.com/products/singular/reviews) | Multi-channel attribution with cost aggregation | "Great Platform Backed by an Outstanding Team" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_01f3f1295226c4b6077005edc58d81ac/appmetrica.png "Product Avatar Image")](https://www.g2.com/products/appmetrica/reviews)[AppMetrica](https://www.g2.com/products/appmetrica/reviews)[4.5/5(46)](https://www.g2.com/products/appmetrica/reviews) | Free mobile attribution with product analytics | "Powerful and User-Friendly Mobile Analytics Tool" |

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Show More

### Mobile App Analytics Topics

- [What is Mobile App Analytics Software?](#what-is-mobile-app-analytics-software)
- [What are the Common Features of Mobile App Analytics Software?](#what-are-the-common-features-of-mobile-app-analytics-software)
- [What are the Benefits of Mobile App Analytics Software?](#what-are-the-benefits-of-mobile-app-analytics-software)
- [Who Uses Mobile App Analytics Software?](#who-uses-mobile-app-analytics-software)
- [Challenges with Mobile App Analytics Software](#challenges-with-mobile-app-analytics-software)
- [How to Buy Mobile App Analytics Software](#how-to-buy-mobile-app-analytics-software)

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### Mobile App Analytics Topics
 Expand/Collapse ](#)
- [What is Mobile App Analytics Software?](#what-is-mobile-app-analytics-software)
- [What are the Common Features of Mobile App Analytics Software?](#what-are-the-common-features-of-mobile-app-analytics-software)
- [What are the Benefits of Mobile App Analytics Software?](#what-are-the-benefits-of-mobile-app-analytics-software)
- [Who Uses Mobile App Analytics Software?](#who-uses-mobile-app-analytics-software)
- [Challenges with Mobile App Analytics Software](#challenges-with-mobile-app-analytics-software)
- [How to Buy Mobile App Analytics Software](#how-to-buy-mobile-app-analytics-software)

## Learn More About Mobile App Analytics Tools

### What is Mobile App Analytics Software?
 

The increased presence and influence of mobile devices has driven the necessity for mobile applications—and by extension, mobile app analytics software. Whether designed for e-commerce, gaming, finance, productivity, loyalty programs, or otherwise, there seems to be an application for almost anything one can imagine. Because of this lasting trend towards mobility, businesses are pushing hard to get their service or product out onto the mobile landscape.

 

There is a need to understand how users interact with the applications one has built for their business. An app is only valuable if people are actually using it with any sense of regularity, and the ability to interact with the app easily or conveniently can play a huge role in whether the app succeeds. Mobile app analytics solutions allow companies to examine how users interact with their apps, providing all kinds of data including the type of device users are accessing from, how long they spend on pages in the app, how frequently a user opens the app, and more. The result is a data-driven picture of an app’s performance and how it fits into the marketplace.

 

Using mobile app analytics software gives companies [real-time data](https://www.g2.com/categories/mobile-app-analytics/f/real-time-analysis) that informs continued product development. Depending on the tool used, teams can gain insight into unforeseen issues with new software updates, track usage patterns by demographics such as age and location, and more. Leveraging this data, development teams can constantly maintain and update their app’s interface to encourage the most desirable user journeys through their apps. If sudden, irregular patterns emerge, such as a sharp decline in traffic that might indicate downtime, mobile app analytics software can automatically alert teams via notifications to ensure a rapid response.

 

Overall, mobile app analytics software gives teams an invaluable set of monitoring tools, data-gathering functions, and dashboards which allows them to manage their released applications in a way that reflects and responds to real user experiences. 

 

### What are the Common Features of Mobile App Analytics Software?
 

The following are some core features within mobile app analytics software:

 

**OS-based tracking:** Mobile app analytics tools need to be able to evaluate app performance based on the mobile operating system (OS) the app is running on. iOS and Android are the biggest players in mobile OS, but they are not the only platforms that mobile apps can run on. Some mobile app analytics solutions will also track the device type running an OS, accounting for other niche or proprietary systems and the respective OS version, for trending and further data analysis.

 

**Session analytics:** The most basic mobile app analytics tool feature, session analytics, informs teams on the basics of how a user’s time is spent in an app. How long the app was used, wherein the app users went, and the kinds of activities they performed with the app are all valuable pieces of information that every company will want to know about their user audience.

 

**Regional analytics:** Understanding where, geographically, users are accessing an application can give companies unique insights into their user base. This type of data can enable more effective targeted advertising, and it can generate particularly interesting insights and trends when combined with other usage data like carrier, device, and time spent using the app.

 

**Date filtering:** Understanding usage data in the context of timeframes can lead to beneficial insights for one’s business. Aside from the more obvious analysis of app intelligence—for example, understanding how bug fixes affect rates of usership—businesses can garner more subtle insights, such as how usership changes after implementing subtle user interface updates or backend performance overhauls.

 

**Audience analytics:** Is the application free, or does it require a one-time purchase? Does the application have paid features? Understanding how free and paid audience members interact with an app can give teams better insight into how the price of their application affects the way users interact with the app in their day to day.

 

**Market trends:** It is as important to understand how a company’s apps compare to other apps on the market as it is to understand the users’ in-app activity. For an application to compete, the business needs to understand exactly what it is competing against. Mobile app analytics tools should provide market intelligence so that a business can always understand how its apps are performing in context with the market as a whole.

 

**Reporting:** As with any analytics tool, reporting is a powerful way of consolidating key information into an easily digestible format. Mobile app analytics tools should be able to turn out reports regarding any data factor it tracks, allowing companies to get summaries of any possible data they might find to be important.

 

**Data visualization:** This works similarly to the reporting functionality of other analytics tools. Data visualization—the process of turning raw data into charts, graphs, and other forms of visual representations—is a perfect at-a-glance representation of an app’s users, functions, and success. Data visualizations can be highly valuable for revealing trends in data that might otherwise be lost under the sheer volume that is captured by a mobile app analytics tool.

 

**Code performance analysis:** Occurrences that negatively affect the user experience might originate from the application’s code. Some mobile app analytics tools will track performance down to the code level, which can reveal any code segments that are performing suboptimally.

 

**Network filtering:** Understanding users’ networks can help lead to a better overall user experience. WiFi and carrier networks each have their connection strengths and consistencies, and some mobile app analytics tools will allow the filtering of performance data based on the method of network connection or other distinguishing network-adjacent traits like carrier name or region.

 

Other Features of Mobile App Analytics Tools: [Heat maps](https://www.g2.com/categories/mobile-app-analytics/f/heat-maps), [Session replay](https://www.g2.com/categories/mobile-app-analytics/f/session-replay)

 

### What are the Benefits of Mobile App Analytics Software?
 

**Usage insights:** What pages get the most traffic? What about the least? How often do users buy after putting an item in the app’s cart? What page do users bounce (leave the app) from the most? How much time do users spend in the app? These questions and more can all be answered with mobile app analytics solutions. Mobile app analytics tools focus on allowing businesses to leverage usage data into data-driven insights, helping them make better decisions about the app’s future direction and build.

 

**Carrier and device insights:** The impact that certain carriers, devices, and operating systems can have on an app’s functionality and overall success tends to be overlooked. Mobile app analytics tools can offer insights into these factors. Such insights can help expose potential incompatibilities an app might have with the targeted user demographic. Armed with that information, developers can update the app to better fit its users’ preferences.

 

**Performance insights:** While mobile app analytics software might not provide log outputs comparable to those of software testing tools, companies can discern other functional issues from their data. Notice a page or feature is rarely used? Maybe a disproportionate number of app closures after the loading of a specific app page? These might be indicators that something is not functioning properly on those pages and can inform developers to reexamine that build.

 

### Who Uses Mobile App Analytics Software?

Mobile app analytics tools can provide significant, valuable insights for a business. While different teams might find value in different elements of this software, the following list rounds up the most common team members who would most regularly interact with mobile app analytics tools.

**Product managers:** These users find value in mobile app analytics tools’ application quality of life (QoL) tracking. Changes in application QoL affect application usage and performance. The high-level insights drawn from mobile app analytics tools can help create a more well-informed product direction and improve the overall quality of an application.

**Data analysts:** Data analysts should find significant value in mobile app analytics tools. The volume of data at their disposal allows data analysts to craft in-depth insights around numerous aspects of an application’s performance. Additionally, the in-software visualization and filtering features can help clarify the mass of data points that mobile app analytics generate.

**Application developers:** Using mobile app analytics tools, application developers can specifically target application workflows for optimization or upkeep based on data. In-depth analytics around user interactions, region and network data, and code performance can be extremely valuable toward improving an application’s build and client-side operation.

**Marketing teams:** Marketing teams can take the information collected by mobile app analytics tools and turn them into more effective targeted marketing campaigns. While some of the more technical in-app performance data might not be as useful to these teams, marketers can lean on invaluable resources like demographic, regional, and carrier data as they move toward a more well-informed marketing campaign.

#### Software Related to Mobile App Analytics Software

Related solutions that can be used together with Mobile App Analytics Software include:

[Digital analytics software](https://www.g2.com/categories/digital-analytics) **:** Digital analytics software performs many of the same functions that mobile app analytics solutions do but specifically focused on website traffic and web page activity. Combining these two software resources can give businesses a more complete look at how customers interact with their digital offerings.

[Mobile app optimization software](https://www.g2.com/categories/mobile-app-optimization) **:** Focusing more on user interaction with an application rather than user habits, mobile app optimization software helps companies better solicit the most advantageous user interactions with an application. Mobile app optimization tools focus on the most and least used aspects of an app, explore trends in app usage, and help turn that data into actionable insights.

### Challenges with Mobile App Analytics Software

Software solutions can come with their own set of challenges. 

**Overtracking:** Overtracking can be a real issue for businesses. Because mobile app analytics solutions offer the ability to track so many aspects of an app’s existence, it is incredibly tempting to try to track all of it. Companies need to be sure to track and analyze what is important for their app’s success, and this may differ from company to company. For example, mobile video game app companies will want to track different data points than a retailer might for their store’s mobile app. If a business cannot fight the temptation to track every little aspect, it is really easy to get lost in the data and, in turn, the data will end up polluting its analysis with nonfactors.

**Device attribution:** Mobile devices, as a hardware archetype, are composed of a massive collection of device manufacturers, data carriers, and operating system variations. For a mobile app analytics solution to be truly effective, it has to be able to analyze application events in context with the hardware and software the application is run on. Failure to properly capture these details could mean missing out on version, hardware, or carrier-influenced problems, leading to increased time in troubleshooting issues.

**Data security:** As mentioned above, a hot topic with app analytics is the extent to which user data is tracked and secured. Because of how much data can be acquired about users with app analytics tools, data security and data privacy are genuine and valid concerns. When using a mobile app analytics tool, businesses should also be investing in data security solutions.

### How to Buy Mobile App Analytics Software

G2’s reviews from authentic software buyers can serve as a great anchor point for any company ready to start the search for a mobile app analytics solution. With that in mind, there are a few important criteria to consider when looking for the right tool.

**Features:** Different mobile app analytics software tools can have quite different feature sets. One solution might focus on highly detailed user journeys while another may be able to provide insight into the device models an app’s audience is using. The best fit solution will vary depending on the data that an organization finds most valuable. Authentic G2 reviews made by peers from similar companies can shed light on these factors. A prioritized list of the business’ most desired features enables the software selection team to move forward with a clear idea of what to look for.

**Security:** Collecting user data is a highly sensitive undertaking that requires constantly up-to-date security and compliance. When searching for a mobile app analytics solution, companies should ensure that the software they’d like to use has a verified history of compliance and high-security standards to protect user data. In some cases, separate data security solutions are preferred to help ensure security compliance and privacy.