Overall, Google Analytics has been a dependable part of how we track performance at CargoX. The interface takes a bit of getting used to at first given how much data it surfaces, but once you're familiar with it, navigating between reports becomes second nature. It integrates well with the rest of our marketing and web tools, pulling data together without much friction. Performance-wise, it's fast and reliable even with the volume of traffic we're tracking. We're using the free version, which offers strong value for a startup since we're not paying anything for the level of insight we get. We haven't needed much direct support from Google on this, mostly because documentation and community resources cover most questions that come up. Review collected by and hosted on G2.com.

The main downside is that the analysis side can feel complex, especially when you're trying to dig into more detailed or custom reports. It takes some time to really understand how to slice the data the way you want, and the learning curve there is steeper than I'd like for something used on a daily basis. Review collected by and hosted on G2.com.