G2

Екатерина .

User Acquisition Manager

Small-Business (50 or fewer emp.)

6/11/2026

"All Attribution Data in One Place with Reliable Integrations and Strong Fraud Detection"

4.5/5

What do you like best about AppsFlyer?

I've been working as a User Acquisition Manager for a mobile app for a little over two years, and AppsFlyer is one of the tools I use almost every day. The biggest advantage for me is having all attribution data in one place instead of jumping between different ad network dashboards and trying to make sense of conflicting numbers.

What I personally like is that I can quickly see which campaigns are bringing users that actually stay in the app and generate revenue, not just installs. The cohort and retention data have been especially useful when comparing traffic quality across channels. We run campaigns on several networks, and AppsFlyer makes it much easier to understand where our budget is working and where it isn't.

The integrations are also reliable. Once everything was set up, data started flowing consistently, and I haven't had many issues with tracking accuracy. I also appreciate the fraud detection tools. We discovered suspicious traffic sources a few times that looked fine on the surface but were performing poorly when we dug deeper into the AppsFlyer data. Review collected by and hosted on G2.com.

What do you dislike about AppsFlyer?

The platform can feel overwhelming at first. There are a lot of reports, settings, and attribution options, and new team members usually need some time before they become comfortable navigating everything.

Another thing I've noticed is that some reports can take a while to load when you're working with larger date ranges. It's not a major problem, but when you're trying to compare performance across multiple campaigns quickly, it can slow down the workflow a bit.

I also think some features could be explained better within the interface itself. There were a few cases where I had to search through documentation or ask colleagues to fully understand how a specific attribution setting would affect reporting. Review collected by and hosted on G2.com.

What problems is AppsFlyer solving and how is that benefiting you?

The main problem AppsFlyer solves for us is attribution. Before implementing it, it was difficult to confidently determine which marketing channels were responsible for acquiring valuable users. Different platforms reported different numbers, which made optimization decisions harder than they should have been.

Now we have a much clearer view of the customer journey. We can identify which campaigns drive quality users, monitor retention and revenue after install, and adjust budgets based on actual performance instead of assumptions. This has helped us reduce spend on underperforming channels and increase investment in campaigns that consistently deliver better results.

From a day-to-day perspective, AppsFlyer saves a significant amount of reporting time and gives our team more confidence when making acquisition decisions. Having trustworthy attribution data has made campaign optimization far more efficient than it was before. Review collected by and hosted on G2.com.