what i like most about adobe analytics is how easy it makes understanding what users are actually doing on a website or app. the reports are detailed but still useful for making better business decisions. I also like that it helps identify trends and customer behavior without too much guesswork. Overall, its powerful tool that turns data into insights anyone can act on. Review collected by and hosted on G2.com.

one thing i dislike about adobe analytics is that it has a steep learning curve. especially for new users. some reports and settings can feel overwhelming at first, and the interface isnt always the most intuitive. it can also take time to create custom reports or troubleshoot issues. once you get used to it, though its a very capable platform. Review collected by and hosted on G2.com.