G2

Vu N.

Senior Digital Marketing

Mid-Market (51-1000 emp.)

10/6/2026

"Makes Campaign Attribution and Channel Performance Tracking Effortless"

5/5

What do you like best about Adjust?

that it makes tracking and understanding campaign performance much easier. I can see where installs and other user actions are coming from and compare performance across different channels.

The integration with platforms like Facebook, Google, and TikTok is also really helpful. Overall, it saves me a lot of time when checking attribution and analyzing campaign performance. Review collected by and hosted on G2.com.

What do you dislike about Adjust?

Some of the more advanced features and settings can be a little complicated at first, especially when setting up attribution and tracking. Also, quite a few useful features are only available on paid plans, so access to some functionalities can be limited depending on the package. Review collected by and hosted on G2.com.

What problems is Adjust solving and how is that benefiting you?

Adjust helps us solve the problem of tracking and attributing app installs and user actions across different marketing channels. It gives us a clearer view of where our traffic and conversions are coming from, so we can better evaluate campaign performance.

It also makes it easier to compare different channels and campaigns, identify which ones are performing well, and make better decisions on where to scale our budget. Overall, it saves us time and gives us more confidence in the data when optimizing our campaigns. Review collected by and hosted on G2.com.