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Compare Marin Software and Skai 
Featured Products
At a Glance
Market Segments
Mid-Market (51.0% of reviews)
Mid-Market (44.6% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Marin Software
Star Rating
(453)3.8 out of 5
Market Segments
Mid-Market (51.0% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Marin SoftwareSkai
Star Rating
(296)4.1 out of 5
Market Segments
Mid-Market (44.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about SkaiMarin Software vs Skai
When assessing the two solutions, reviewers found them equally easy to use. However, Skai is easier to set up and do business with overall. While Marin Software is easier to adminster.
- Reviewers felt that Skai meets the needs of their business better than Marin Software.
- When comparing quality of ongoing product support, reviewers felt that Skai is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Skai over Marin Software.
Pricing
Entry-Level Pricing
Marin Software
No pricing availableSkai
No pricing availableFree Trial
Marin Software
No trial information availableSkai
No trial information availableRatings
Meets Requirements
7.6
419
8.0
259
Ease of Use
7.6
419
7.6
258
Ease of Setup
7.1
246
7.4
153
Ease of Admin
7.8
251
7.7
157
Quality of Support
7.7
412
8.3
253
Has the product been a good partner in doing business?
8.0
250
8.3
155
Product Direction (% positive)
6.9
415
8.0
250
Features by Category
Channel Functionality
7.3
91
Not enough data
Platform Interoperability
Not enough data
Not enough data
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.0
169
7.8
92
8.3
167
8.0
90
7.9
147
8.0
82
8.1
163
8.3
84
8.1
155
7.9
79
Feature Not Available
Feature Not Available
7.9
95
Feature Not Available
8.0
114
8.0
62
8.1
142
8.2
77
7.6
144
7.6
71
7.4
89
Feature Not Available
7.7
47
8.0
29
7.7
52
Feature Not Available
Targeting
8.0
135
8.3
82
7.9
121
8.0
74
7.6
136
8.3
83
7.6
113
7.9
60
Platform
7.9
131
7.6
65
8.4
152
7.6
70
8.6
154
8.2
79
8.1
155
7.6
86
8.4
136
8.2
73
7.9
143
7.9
80
8.2
140
7.8
83
8.2
112
Feature Not Available
8.1
145
7.6
77
Campaign Management & Optimization
8.2
326
8.5
177
8.0
321
8.2
176
7.3
310
7.6
166
7.6
253
7.7
148
6.8
207
7.1
122
7.8
293
8.2
150
7.3
272
7.5
147
6.0
179
6.9
124
6.3
291
6.5
149
7.3
173
7.3
103
7.7
304
8.1
161
Analytics & Administration
7.9
311
8.6
177
7.5
261
8.2
156
8.2
326
8.0
167
Platform
7.6
235
7.6
127
7.6
302
7.8
148
7.6
299
7.7
154
8.3
308
8.2
154
7.5
329
8.0
166
8.1
283
8.2
151
7.7
283
7.8
147
7.9
214
Feature Not Available
Platform Interoperability
Not enough data
Not enough data
Mobile Functionality
7.5
87
7.8
41
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.0
169
7.8
92
8.3
167
8.0
90
7.9
147
8.0
82
8.1
163
8.3
84
8.1
155
7.9
79
Feature Not Available
Feature Not Available
7.9
95
Feature Not Available
8.0
114
8.0
62
8.1
142
8.2
77
7.6
144
7.6
71
7.4
89
Feature Not Available
7.7
47
8.0
29
7.7
52
Feature Not Available
Targeting
8.0
135
8.3
82
7.9
121
8.0
74
7.6
136
8.3
83
7.6
113
7.9
60
Mobile
8.0
91
8.2
41
7.7
47
8.0
29
7.7
52
Feature Not Available
Platform
7.9
131
7.6
65
8.4
152
7.6
70
8.6
154
8.2
79
8.1
155
7.6
86
8.4
136
8.2
73
7.9
143
7.9
80
8.2
140
7.8
83
8.2
112
Feature Not Available
8.1
145
7.6
77
Platform Interoperability
Not enough data
7.5(won by default)
6
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
7.0
68
7.9(won by 0.9)
57
Campaign Management
8.0(won by 0.2)
169
7.8
92
8.3(won by 0.3)
167
8.0
90
7.9
147
8.0(won by 0.1)
82
8.1
163
8.3(won by 0.2)
84
8.1(won by 0.2)
155
7.9
79
Feature Not Available
Feature Not Available
7.9(won by default)
95
Feature Not Available
8.0(tied score)
114
8.0(tied score)
62
8.1
142
8.2(won by 0.1)
77
7.6(tied score)
144
7.6(tied score)
71
7.4(won by default)
89
Feature Not Available
7.7
47
8.0(won by 0.3)
29
7.7(won by default)
52
Feature Not Available
Targeting
8.0
135
8.3(won by 0.3)
82
7.9
121
8.0(won by 0.1)
74
7.6
136
8.3(won by 0.7)
83
7.6
113
7.9(won by 0.3)
60
Platform
7.9(won by 0.3)
131
7.6
65
8.4(won by 0.8)
152
7.6
70
8.6(won by 0.4)
154
8.2
79
8.1(won by 0.5)
155
7.6
86
8.4(won by 0.2)
136
8.2
73
7.9(tied score)
143
7.9(tied score)
80
8.2(won by 0.4)
140
7.8
83
8.2(won by default)
112
Feature Not Available
8.1(won by 0.5)
145
7.6
77
Platform Basics
Not enough data
8.6
6
Not enough data
8.7
5
Not enough data
8.7
5
Not enough data
Not enough data
Platform Data
Not enough data
9.0
7
Not enough data
9.5
7
Not enough data
8.6
7
Platform Additional Functionality
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.5
6
Not enough data
7.9
7
Agentic AI - Retail Media Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Marin Software and Skai are categorized as Retail Media Advertising Platforms, Cross-Channel Advertising, Social Media Advertising, Mobile Advertising, and Paid Search Advertising
Reviews
Reviewers' Company Size
Marin Software
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Skai
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
51.0%
Internet
7.3%
Retail
7.0%
Financial Services
4.8%
Information Technology and Services
2.5%
Other
27.4%
Marketing and Advertising
56.1%
Internet
11.1%
Retail
7.9%
Consumer Goods
2.1%
Financial Services
1.4%
Other
21.4%
Discussions
Marin Software has no discussions with answers
Skai has no discussions with answers
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