EA
Demand Generation Marketing Director
Mid-Market (51-1000 emp.)
"Easy Campaign Setup, Powerful Insights—With Room to Improve Reach Visibility"
4/5
What do you like best about AdRoll ABM (Formerly RollWorks)?

I find it very easy and intuitive to set up campaigns, and I can check the reporting to see what’s working and what isn’t. I like that campaigns sync seamlessly with valuable data in our CRM, and that I can quickly turn on contact, account, or retargeting campaigns. It takes me about a minute to set one up. The keyword insights help me see what our ICP is searching for and what’s top of mind, and I get good reach across our accounts and tiers. I also like the clean ads they create for us each quarter. Having different ad sets ready to use, including static and HTML5 options, is really nice, and means I don’t need to outsource graphics. The onboarding team was great. Christina was sharp and realistic about what we could and couldn’t do, and the couple of months of onboarding made things easy. Review collected by and hosted on G2.com.

What do you dislike about AdRoll ABM (Formerly RollWorks)?

I’d like AdRoll ABM to show exactly how much of my audience I’m reaching. Sometimes I get an audience size, but I’d like to clearly see which accounts are being reached and which aren’t when I’m only spending the minimum budget, so I can tell whether I should spend more. Review collected by and hosted on G2.com.

See what 657 reviewers think of AdRoll ABM (Formerly RollWorks)

4.3 out of 5 · Verified reviews from real users

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