G2

Norman W.

Teamlead Paid Marketing & Pricing

Mid-Market (51-1000 emp.)

4/30/2026

"AI-supported Google Ads Optimization"

4.5/5

What do you like best about Smarter Ecommerce?

Smarter Ecommerce has taken our Google Ads management to a completely new level. We are particularly impressed by the AI-supported optimization based on real business metrics like POAS, CLV, and margin – instead of just focusing on pure ROAS. This makes a huge difference in profitability for us as an e-commerce retailer with over 20,000 products. Review collected by and hosted on G2.com.

What do you dislike about Smarter Ecommerce?

We don't see any really serious weaknesses – the platform essentially delivers exactly what it promises. However, we did notice a few minor points:

The range of functions is very extensive, especially at the beginning. New users need some time to familiarize themselves before they can really confidently use and take full advantage of all the features (Dynamic Segments, Product Explorer, Bidding Logic). Additional in-app tutorials or short video walkthroughs would, in our view, significantly ease the onboarding process.

, so that they can be more seamlessly integrated into internal BI dashboards. Review collected by and hosted on G2.com.

What problems is Smarter Ecommerce solving and how is that benefiting you?

Smarter Ecommerce solves several central challenges for us in performance marketing of a large e-commerce assortment and brings noticeable advantages in everyday life:

Profitability instead of mere sales optimization: Google Ads optimizes by default for ROAS or conversions – not for the actual contribution margin. smec incorporates our real margins, return rates, and CLV data into the control. This allows us to invest our advertising budget specifically in the products that truly allow us to grow profitably, instead of directing it towards low-margin bestsellers. Review collected by and hosted on G2.com.