# Is StackAdapt worth it for agencies new to programmatic display advertising?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Hi G2, hoping to hear from the agency folks who make this exact call: is StackAdapt worth it for an agency that is new to programmatic display advertising? </p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Researching<a class="a a--md" elv="true" href="https://www.g2.com/categories/display-advertising"> </a><a class="a a--md" elv="true" href="https://www.g2.com/categories/display-advertising">display advertising</a> software,<a class="a a--md" elv="true" href="https://www.g2.com/products/stackadapt/reviews"> </a><a class="a a--md" elv="true" href="https://www.g2.com/products/stackadapt/reviews"><strong>StackAdapt</strong></a> (4.7, 895+ reviews) holds a 100% satisfaction score on the category Grid, and 550+ of its reviews come from agency seats. The self-serve case those reviewers make is worth reading: a learning curve smaller than expected, account teams that help set up early campaigns, and client onboarding without the verification delays of the walled gardens. The candid notes from the same reviews: pricing runs toward the higher end, and there is no YouTube inventory.</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">The comparators, framed by fit rather than versus:</p><ul>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/basis/reviews"><strong>Basis</strong></a> (4.5, 285+): the agency-workflow consolidation play, a DSP plus planning, billing, and reporting in one system; the question is whether a brand-new team wants that much surface area on day one.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/simpli-fi/reviews"><strong>Simpli.fi</strong></a> (4.5, 150+): the localized and managed-service lane, strongest when campaigns are geo-heavy and you want the vendor doing the flying at the start.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/google-marketing-platform/reviews"><strong>Google Marketing Platform</strong></a> (4.1, 300+): the enterprise contrast, where Display &amp; Video 360 brings the deepest Google inventory but assumes trading expertise a new agency has not built yet.</li>
</ul><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">My read: worth it when the agency wants to run programmatic itself, this quarter, without hiring traders first. For agencies that started on StackAdapt: what would you test in the first 90 days to know you chose right, and what surprised you once real client budgets were flowing?</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"></p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"></p>

##### Post Metadata
- Posted at: about 1 month ago
- Author title: Tech Consultant
- Net upvotes: 1


## Comments
### Comment 1

&lt;p&gt;&lt;span style=&quot;background-color: transparent; color: rgb(0, 0, 0);&quot;&gt;For an agency new to programmatic, what makes StackAdapt worth it is less the interface and more the account team behind it. Reviewers consistently describe support that operates like an extension of their team, which is what carries you before you&#39;ve hired a trader. The caveat in the post names is real and shows up in reviews, too. &lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style=&quot;background-color: transparent; color: rgb(0, 0, 0);&quot;&gt;Reporting depth and speed are where people wish for more, so the first thing I&#39;d pressure-test is whether the out-of-the-box reporting answers a client&#39;s questions without an export. What tends to surprise agencies once real budgets flow is attribution, since an open-web DSP can&#39;t claim conversions the way a walled garden does, so incrementality gets harder to prove even when performance is good. The fair read is that it fits an agency that wants to run programmatic now with a safety net, not one shopping purely on price.&lt;/span&gt;&lt;/p&gt;

##### Comment Metadata
- Posted at: about 1 month ago
- Author title: Marketing




## Related Product
[StackAdapt](https://www.g2.com/products/stackadapt/reviews)

## Related Category
[Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp)

## Related discussions
- [How well does Trello scale into a larger team?](https://www.g2.com/discussions/1-how-well-does-trello-scale-into-a-larger-team)
  - Posted at: over 13 years ago
  - Comments: 6
- [Can we please add a new section](https://www.g2.com/discussions/2-can-we-please-add-a-new-section)
  - Posted at: over 13 years ago
  - Comments: 0
- [Quantifiable benefits from implementing your CRM](https://www.g2.com/discussions/quantifiable-benefits-from-implementing-your-crm)
  - Posted at: over 13 years ago
  - Comments: 4