Best Website Builder Software in 2025
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Best Website Builder Software At A Glance
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Buyer's Guide: Website Builder
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users appreciate the ease of use of Canva, benefiting from its user-friendly interface and helpful templates.
Users love the variety of customizable templates in Canva, enhancing their creative projects effortlessly.
Users love Canva for its user-friendly features that make creating professional designs effortless and efficient.
Users find limited features in Canva, especially for print readiness and font variety, impacting professional use.
Users find limited options in Canva for advanced features and specific graphic customizations, hindering their design experience.
Users express frustration over high costs for premium features, limiting access to Canva's best tools and templates.
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users value the ease of use of Google Workspace, enabling seamless access to all necessary work platforms.
Users appreciate the seamless integration of tools in Google Workspace, enhancing organizational efficiency and teamwork.
Users value the seamless integrations of Google Workspace with other tools, enhancing efficiency and simplifying workflows.
Users find the missing features of Google Workspace limiting, especially for smaller teams needing basic functionalities.
Users point out the limited features of Google Workspace, wishing for improved collaboration and customization options.
Users find Google Workspace lacking features like advanced meeting tools and freelancer-friendly options, making it less versatile.
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users love the ease of use of Webflow, appreciating its intuitive interface and quick publishing features.
Users value the design flexibility of Webflow, enabling quick, customizable, and dynamic website creation for diverse needs.
Users value the speed and efficiency of Webflow, enabling rapid page creation and seamless client collaboration.
Users find the learning curve challenging, requiring guidance to navigate the platform effectively at first.
Users note the limited features of Webflow, affecting content management and e-commerce functionalities for advanced needs.
Users find missing features in Webflow, such as CMS limitations and lack of file upload options, frustrating.
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users value the extensive features of HighLevel, enabling effective organization and maximizing business potential.
Users value the helpful support team of HighLevel, providing prompt assistance and effective communication for business needs.
Users praise the exceptional customer support of HighLevel, which greatly enhances their business management experience.
Users find the steep learning curve challenging, impacting their initial experience before becoming more manageable over time.
Users point out the missing features in HighLevel, particularly in workflow, third-party dialer, and JS/HTML capabilities.
Users face a steep learning curve with HighLevel, requiring time and effort to master its features and updates.
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users appreciate the ease of use of Wix, allowing quick and simple website creation even for beginners.
Users love the easy creation process with Wix, making it perfect for first-time website creators.
Users appreciate the user-friendly features of Wix, enjoying easy website creation and efficient updates for all levels.
Users find the limited customization in Wix frustrating, especially when redesigning sites or adapting for multiple devices.
Users find Wix's pricing expensive, especially for newcomers, expressing concerns about unclear costs and high subscriptions.
Users express concerns about high pricing issues for features and lack of clarity in payment changes at Wix.
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users love the ease of use of Wix Studio, making website creation simple and stress-free for everyone.
Users admire the visually stunning design capabilities of Wix Studio, making website creation effortless and impressive.
Users appreciate the perfect balance of creative freedom and professional precision offered by Wix Studio for all types of projects.
Users find limited customization with templates in Wix Studio, making advanced modifications challenging and sometimes requiring workarounds.
Users feel that Wix Studio has limited features, hindering efficient website building and user experience improvements.
Users find Wix Studio has limited options for advanced features and integrations, requiring workarounds for complex projects.
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users commend the ease of use of HubSpot Content Hub, simplifying tasks like sales and membership management effectively.
Users love the user-friendly drag and drop CMS of HubSpot Content Hub for organizing and customizing content effectively.
Users love the user-friendly interface and integrated features of HubSpot Content Hub that enhance productivity and creativity.
Users find limited customization options in HubSpot Content Hub, hindering their ability to create tailored solutions.
Users experience a learning curve with HubSpot Content Hub, making it less user-friendly for the less tech-savvy.
Users find the lack of customization in HubSpot Content Hub limiting, especially for templates and deployment.
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users find the ease of use of CRMOne intuitive, facilitating quick navigation and efficient task management.
Users value the shared customer database in CRMOne, ensuring efficient lead management and automated follow-ups.
Users appreciate the personalized customer journeys that CRMOne facilitates, enhancing targeted communication and engagement.
Users find the learning curve challenging, especially with initial setup and varying UI across devices.
Users find the limited customization options frustrating, especially when trying to tailor CRMOne to their brand needs.
Users find the steep learning curve of CRMOne challenging initially, but customization becomes easier with familiarity.
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users enjoy the ease of use of WordPress.com, facilitating effortless updates and website management for everyone.
Users praise WordPress.com for its exceptional plugin integration, enhancing flexibility and functionality for website creation.
Users love the easy creation of websites on WordPress.com, thanks to its intuitive design and user-friendly interface.
Users express frustration with plugin issues, including frequent updates and occasional bugs that complicate site management.
Users find WordPress.com expensive due to mandatory upgrades for a professional appearance and full functionality.
Users find limited customization with WordPress.com frustrating, hindering their ability to personalize and optimize their sites effectively.
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users find Duda's platform very user-friendly, enabling quick website creation without the need for technical skills.
Users commend Duda's exceptional customer support, highlighting quick responses and helpful assistance for agency needs.
Users value the easy creation of custom websites with Duda, enhancing their design experience and client management.
Users find Duda's limited customization options hinder their ability to tailor websites effectively compared to other platforms.
Users note that Duda has limited features compared to competitors, impacting integrations and mobile optimization functionalities.
Users note the missing features in Duda, wishing for more templates, functionalities, and creative options.
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users love the ease of use of Squarespace, making website building simple for everyone, regardless of experience.
Users enjoy the user-friendly customization of Squarespace, allowing for unique designs without coding experience.
Users love the beautifully crafted templates of Squarespace, which make website creation intuitive and efficient.
Users feel the limited customization options on Squarespace restrict their design creativity and flexibility.
Users report severe issues with poor customer support, experiencing long delays and unhelpful responses amidst critical problems.
Users face integration issues with external tools, limiting their ability to customize and scale effectively.
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users find Hostinger's platform to be easy to navigate, enhancing their overall flexibility and user experience.
Users appreciate the responsive and knowledgeable customer support that enhances their experience with Hostinger.
Users highlight Hostinger's affordable pricing, making it an excellent choice for startups and small businesses.
Users experience poor customer support, facing delays with complex issues and limited assistance options.
Users find Hostinger's yearly payment plans expensive and inflexible, wishing for more affordable monthly options.
Users highlight pricing issues with Hostinger's yearly plans, desiring more flexible monthly payment options.
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users praise the fantastic customer support of Divi, highlighting quick and helpful responses for resolving issues.
Users love the ease of use of Divi, praising its intuitive interface and efficient functionality for website building.
Users love the intuitive design and powerful tools of Divi, enabling easy website creation that impresses others.
Users find the slow performance of Divi challenging, affecting their workflow and frustrating the building experience.
Users find the slow loading of Divi 4 hampers productivity, making it challenging to work efficiently.
Users find Divi's pricing expensive, particularly due to ongoing subscription fees and costly third-party offerings.
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users love the drag and drop interface of GoDaddy Website Builder, making website creation accessible for everyone.
Users appreciate the easy drag-and-drop functionality of GoDaddy Website Builder, simplifying website creation for everyone.
Users appreciate the user-friendly drag and drop interface of GoDaddy Website Builder, making web design accessible to all.
Users find the limited customization options frustrating, wishing for more template flexibility to personalize their sites.
Users feel the lack of customization options in templates limits their ability to tailor the site effectively.
Users find the pricing structure expensive and often confusing, complicating their experience with unnecessary upsells.
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users love the ease of use of FlexiFunnels, making landing page creation accessible for everyone.
Users praise the exceptional customer support of FlexiFunnels, noting their responsiveness and commitment to user success.
Users rave about the easy creation process with FlexiFunnels, enjoying intuitive tools that simplify building landing pages.
Users face a steep learning curve with FlexiFunnels, struggling to find appropriate resources and guidance for beginners.
Users express concerns about poor customer support, highlighting the need for increased availability and team members.
Users indicate a steep learning curve for FlexiFunnels, particularly for those unfamiliar with Meta Ads and tech.
Learn More About Website Builder Software
What is Website Builder Software?
Businesses and individuals use website builders to create complex, well-designed websites independently without the need for coding or design skills. Website builder software varies greatly in terms of the scope and intention of the website. Businesses may use a website builder for a simple informational site or as an outlet through which to build a complex storefront full of multimedia content and unique features. Individuals may create simple sites to display their online portfolio of creative work. Website builders may offer a free plan or a free trial, but creating a custom domain name and using the full breadth of available services will require the purchase of a full plan.
Key Benefits of Website Builder Software
With a website builder, you can:
- Track valuable analytics such as unique and returning visitors
- Have help with search engine optimization (SEO) to increase website rank
- Own a unique domain name that leads users straight to your site
- Have a mobile friendly webpage
- Connect a blog to your product
- Encourage users to connect with your social media accounts
Why Use Website Builder Software?
Businesses use website builder software for a variety of reasons, but the main motivation is to end up with a high-quality, responsive website for a fraction of the cost of outsourcing the work. There is a slight learning curve for anyone using the software, but the ease of use is a significant draw. If you run any type of business, your business plan should include building and maintaining a robust web presence. Products in this category can significantly lower the barrier to entry and provide your business with a feasible option which you can use to maintain control over every aspect of the process.
Save Money – Website builders tend to be much cheaper than hiring a team of designers and programmers. Solutions in this category can be priced as low as $4.50/month, which includes use of the website creator and domain hosting. There are also free website builders, although their features are understandably more limited than those included in paid options. Hiring a team to design, build, and host your site may cost you thousands of dollars. Website builder software is far cheaper no matter how you slice it. Inclusion of e-commerce tools and advanced capabilities will run you quite a bit more than a basic package, but fall well short of the fees associated with traditional methods of website building.
Website builders have improved in the breadth and scope of their features, to the point where you have the capability to build a site nearly indistinguishable from a custom-designed and programmed site for a fraction of the cost. You can build an e-commerce shop complete with payment gateway directly into your website without any coding skills.
Expediency – When you contract out your website to be built, you’re putting the timeline in the hands of an outside team. While you have the power to pressure them to follow a specific timeline, the fact remains that the completion of the website is entirely dependent on how quickly they work. Teams are subject to the whims of different motivations, individual workloads, and managerial direction. By employing the help of a website builder, you take back the power to create and publish your website. If you want to build out the entire site in a few days and feel confident that it’s a product worth publishing, then you possess the power to do so.
Professional Quality – If you lack the design and coding skills necessary to carry out a custom build of your site, website builders offer the drag-and-drop tools you need to create a high-quality website on your own. The templates available via website builders offer non-dev folks the opportunity to create a professional website with a user-friendly interface, something that was the exclusive purview of real coding geeks prior to the creation and widespread use of these tools. Creating an interactive site is much easier to do with these WYSIWYG website builders.
Ease of Use – There are a ton of reasons to use website builders, but the ease with which you can create a website is a vital one. A drag-and-drop website builder places the power to create a well-built, responsive website with non-coders and non-designers. Now you can create a website and boost your online presence without going through the arduous process of learning how to program or design.
Updated content – If you use a webmaster and outsource your website build, that means that every time you want to update your site, you need to go through a third party. By using a website builder, you have the power to update your website as you see fit whenever you’d like to. Your site becomes much more nimble and easily altered by using a website builder.
Who Uses Website Builder Software?
The primary users for website builders are small businesses and personal sites, as enterprise-level sites require a bit more of a robust architecture to deliver the type of performance expected of an enterprise company.
Website Builder Software Features
There is a wealth of different website builder software features. Website builder software often includes, but is not limited to, the following features.
Social Sharing – Most website builders contain built-in social sharing tools so that you can provide your website visitors the opportunity to share your content on their favorite social media outlets. As your website’s social shares increase, your traffic will follow suit, your site will have more value to advertisers, and other avenues of monetization will open up.
E-Commerce Hosting – If your business revolves around selling a product, then an e-commerce feature set is key for your website builder. Some website builders allow you to build an online store directly into your site, complete with a payment gateway so that your website is truly a one-stop shop. E-commerce features will often require the payment of an additional monthly fee.
Email Hosting – Website builder software may include an email hosting option, which you can use to send all official website-related correspondence. An email address with your hosted domain name is an asset to your company and lends an air of professionalism to any and all business mail you send and receive.
Web Hosting – The majority of website builders contain hosting options to enable you to build and host your website through a single tool. If you outsource the build of a custom site, you have to deal with finding a proper web hosting service on which to house your site. A good web host may be difficult to find and adds another layer of complexity in terms of site maintenance, as web hosting services contain a separate basket of challenges.
Built-In Blog – Many website builders offer a blogging tool so you can write a blog directly within the application. Blogs are a vital traffic-driving tool for many websites who do not constantly churn out new content or product offerings. Built-in blogging tools facilitate the process of creating and maintaining your blog, which can be a major catalyst for boosting traffic numbers by providing a well of SEO-driven content.
Image Editing – Website builders often contain built-in image editing tools so that you can alter and enhance images you put up on the site. Image editing can make a huge difference between presenting a polished product and representing your business poorly online. The ubiquitous grainy image quality of ‘90s-era websites is not acceptable in the age of widely available photo editors and image editing tools. That tools of that ilk are built into these website builders means that there is even more opportunity to make your site look the best it possibly can.
Forms Builder – Website builder software enables you to build forms directly within the application instead of going to a third-party application. These forms can be valuable for signing up new members if your site is membership-driven or for soliciting and gathering information from your site visitors.
Preformatted Layouts – One of the best features of website builders is the variety of prebuilt site layouts that are available for you to select during your site build. These layouts are designed for different types of websites—some may be more design focused, while others draw attention to the products on the page. Building an e-commerce website requires different design and features than that of another business website, and a website creator may need different layouts for each.
Additional Website Builder Features
Customization Options – Another fantastic feature of website builder software is the vast array of customization options that most offer. From different layouts featuring responsive design to multimedia content, there are a ton of options for you to choose from. While the options may not be as diverse as the number of options available to you with a web design company, which are limited only by the imagination and skill of the designers and programmers tasked with bringing your vision to life, there are solutions that offer a solid set of customization options. As customization becomes a key desire for businesses looking at website builders to create their sites, more website builders are allowing those with coding skills to create their own alterations to the templates and layouts provided by the software. One of the options available to those with coding knowledge is the ability to create a members area. This is valuable for membership sites, which require members to have a separate area walled off by a payment gateway.
Mobile Optimized – As an increasing percentage of all website visits are made on a mobile device, website builder software allows for the creation of a responsive, mobile-friendly site. The majority of the most popular website builders are HTML5-based, which means that it is easy to create a mobile-optimized site using the applications. Other sites that are not HTML5 based may offer a feature in which you can create a mobile-ready site.
Potential Issues with Website Builder Software
While website builder software is a fantastic tool that opens the door for companies and individuals looking to build a legitimate online presence, it is not without issues. Some of the most glaring issues, issues which are addressed to varying degrees by different solutions, include the isolated nature of most builders, the lack of freedom associated with the free offerings, a tendency towards the generic, and the potential loss of SEO-driven content.
Isolated Solution – Website builder software tends to lack the ease of integration with analytics and third-party applications designed to enhance the capabilities of your website that custom-built sites may offer. More website builders are starting to offer integration with Google Analytics at the very least, but there are many other third-party analytics applications that you could use with a custom-built website to enable you to squeeze as much information and value out of your site as possible.
Lack of Domain Ownership – There are many website builders which offer a free domain site builder. A free website and free domain name sound fantastic, but the catch comes in the lack of ownership of your site. Should you want to switch over to a new domain, you’ll likely lose all of the SEO you’ve built into your content and have to start from scratch.
Lack of Originality – There are hundreds of millions of sites on the internet that have been designed and published using website builder software. While there are a variety of templates and customization options built into the quality website builders, the fact that so many sites are built using the same application means that your website will have the same feel as thousands of others. This is being addressed somewhat by newer website builders, which are allowing users to customize by uploading their own HTML code or by opening up the existing templates to extreme alterations, widening the breadth of arrangement possibilities.
Absence of SEO – Some website builders do not contain blogging tools or an option for users to build a blog within the site. This is a major drawback for SEO opportunities, as content is currently king when it comes to search engine results page (SERP) rankings. The more high-quality, relevant content that you can push out to your site’s visitors on a diverse range of high traffic keywords, the higher your site will appear in Google’s rankings and the larger share of traffic you will receive.
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