Compare Dotdigital and Klaviyo 
Featured Products
At a Glance
Market Segments
Mid-Market (46.2% of reviews)
Small-Business (82.0% of reviews)
Entry-Level Pricing
Contact Us
No pricing available
Dotdigital
Star Rating
(1,179)4.4 out of 5
Market Segments
Mid-Market (46.2% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 3 pricing plansKlaviyo
Star Rating
(1,307)4.6 out of 5
Market Segments
Small-Business (82.0% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about KlaviyoSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Dotdigital excels in user-friendliness, with many users highlighting its modular construction for emails and segments, making it easy for teams to get trained quickly. This intuitive design is a significant advantage for those new to marketing automation.
- Users say Klaviyo stands out for its robust marketing analytics tools, which help keep customer profiles organized and facilitate easy searches for unique coupon codes. This feature is particularly appreciated by businesses looking to enhance their marketing strategies and track performance effectively.
- According to verified reviews, Dotdigital's interface has been simplified, allowing for practical campaign building with pre-built templates. Users find this feature enhances collaboration and streamlines the process of creating marketing campaigns across various channels.
- Reviewers mention that Klaviyo has been a game-changer for many businesses, significantly increasing sales and audience reach. The beautiful and attractive templates offered by Klaviyo are frequently praised, making it easier for users to create visually appealing campaigns.
- Users report that while Dotdigital has a strong support system, Klaviyo's customer service is also commendable, with many users noting that it has been a reliable partner in their marketing efforts. This aspect is crucial for businesses that require ongoing assistance and guidance.
- G2 reviewers highlight that while both platforms offer ease of use, Klaviyo slightly edges out in setup and administration, making it a preferred choice for small businesses looking for a quick and efficient onboarding experience.
Pricing
Entry-Level Pricing
Dotdigital
Email & SMS
Contact Us
For marketing teams with a need for basic multi-channel marketing automation.
- Single customer view (30 days)
- Email & SMS marketing
- Transactional email & SMS
Klaviyo
No pricing availableFree Trial
Dotdigital
Free Trial is available
Klaviyo
Free Trial is available
Ratings
Meets Requirements
8.5
985
9.0
953
Ease of Use
8.7
997
8.6
960
Ease of Setup
8.1
530
8.5
608
Ease of Admin
8.4
389
8.9
521
Quality of Support
8.9
965
8.4
908
Has the product been a good partner in doing business?
8.6
388
8.9
525
Product Direction (% positive)
8.8
972
8.9
904
Features by Category
Email Marketing
8.6
133
Not enough data
8.4
138
Not enough data
9.1
125
Not enough data
8.8
144
Not enough data
9.1
129
Not enough data
8.6
124
Not enough data
8.3
109
Not enough data
9.1
52
Not enough data
8.4
49
Not enough data
Reporting & Analytics
8.3
107
|
Verified
Not enough data
8.6
130
Not enough data
Generative AI
7.1
28
Not enough data
7.0
26
Not enough data
Agentic AI - Email Marketing
6.7
25
Not enough data
6.9
25
Not enough data
6.9
25
Not enough data
7.2
24
Not enough data
7.1
24
Not enough data
Integration
8.5
88
Not enough data
7.7
74
Not enough data
7.5
69
Not enough data
7.7
49
Not enough data
7.0
45
Not enough data
7.5
45
Not enough data
Email Marketing
8.9
571
|
Verified
9.0
556
|
Verified
9.1
551
|
Verified
9.3
543
|
Verified
8.8
537
|
Verified
8.9
501
|
Verified
8.6
515
|
Verified
8.9
482
|
Verified
Online Marketing
8.0
451
|
Verified
7.8
380
|
Verified
8.3
493
|
Verified
8.3
402
|
Verified
8.3
480
|
Verified
8.7
435
|
Verified
8.3
498
|
Verified
8.7
451
7.8
403
8.2
252
Lead Management
8.0
380
|
Verified
8.5
354
8.1
411
|
Verified
8.4
273
8.7
506
|
Verified
9.0
508
|
Verified
7.8
349
|
Verified
7.8
220
8.0
362
|
Verified
8.5
358
|
Verified
8.0
385
|
Verified
8.5
399
|
Verified
7.8
351
|
Verified
8.4
332
|
Verified
7.8
373
|
Verified
8.2
285
|
Verified
Campaign Management
8.3
440
|
Verified
8.7
348
|
Verified
8.0
359
|
Verified
8.0
199
7.6
325
|
Verified
8.1
288
|
Verified
7.4
317
7.6
198
Social
7.0
302
Feature Not Available
7.4
321
|
Verified
7.8
196
7.1
314
|
Verified
7.8
188
7.2
304
|
Verified
7.4
183
7.1
293
|
Verified
7.8
258
|
Verified
Reporting & Analytics
8.4
513
|
Verified
8.5
487
|
Verified
8.1
412
|
Verified
8.3
416
|
Verified
7.8
382
|
Verified
8.4
426
|
Verified
7.7
362
|
Verified
8.4
441
|
Verified
7.4
329
7.6
200
Platform
8.0
359
|
Verified
8.5
334
|
Verified
8.2
317
|
Verified
8.7
315
|
Verified
8.7
371
|
Verified
8.9
317
|
Verified
7.6
280
|
Verified
8.3
208
|
Verified
7.6
306
|
Verified
7.8
194
|
Verified
8.8
354
|
Verified
8.9
320
|
Verified
7.8
284
|
Verified
8.0
160
Agentic AI - Marketing Automation
7.7
26
6.9
26
7.9
25
6.9
24
7.5
24
7.5
25
7.7
25
7.0
23
7.6
26
6.7
25
7.4
27
7.3
25
Integration
8.3
366
|
Verified
8.5
323
|
Verified
7.9
353
|
Verified
8.6
318
|
Verified
7.6
313
|
Verified
8.4
264
|
Verified
Administration
8.5
151
Not enough data
7.8
138
Not enough data
7.8
144
Not enough data
8.8
145
Not enough data
Feature Not Available
Not enough data
7.7
128
Not enough data
Integrations
7.4
110
Not enough data
7.4
111
Not enough data
7.6
116
Not enough data
7.7
120
Not enough data
Platform
8.0
123
Not enough data
8.0
123
Not enough data
7.6
114
Not enough data
8.0
122
Not enough data
8.2
134
Not enough data
8.4
138
Not enough data
7.8
114
Not enough data
8.7
137
Not enough data
Messenger
Not enough data
7.6
14
Not enough data
6.4
14
Not enough data
6.5
14
Not enough data
6.3
13
Channels
Not enough data
6.4
13
Not enough data
7.4
14
Not enough data
6.5
14
Not enough data
6.3
13
Not enough data
6.9
13
Customers
Not enough data
8.3
14
Not enough data
7.7
14
Not enough data
7.3
13
Not enough data
6.9
13
Not enough data
6.9
14
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
7.8
251
8.2
29
7.9
259
8.6
30
8.3
284
8.3
31
8.2
258
8.5
31
Tracking
Feature Not Available
8.3
28
Feature Not Available
7.9
28
8.7
308
9.0
34
Feature Not Available
8.7
30
Feature Not Available
8.5
27
Reporting
8.7
304
9.1
32
8.5
284
8.7
29
Feature Not Available
8.7
29
Feature Not Available
8.4
27
Agentic AI - Email Deliverability
7.1
12
8.2
14
7.2
13
8.1
15
7.3
13
8.0
14
7.2
13
7.3
14
6.9
13
8.0
14
Campaigns
9.3
5
Not enough data
10.0
5
Not enough data
10.0
5
Not enough data
Not enough data
Not enough data
9.0
5
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
9.3
5
Not enough data
9.0
5
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Feature Not Available
Not enough data
9.4
6
Not enough data
9.0
5
Not enough data
Personalized Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
8.1
276
8.6
427
|
Verified
Feature Not Available
Feature Not Available
8.0
250
8.4
348
|
Verified
8.4
270
8.8
259
Edit
7.7
248
8.4
359
|
Verified
8.8
285
8.8
422
|
Verified
8.3
266
8.3
333
|
Verified
Logistics
8.4
290
8.7
428
|
Verified
7.8
250
7.9
340
|
Verified
8.0
258
8.8
402
|
Verified
8.2
254
8.4
198
Generative AI
7.3
196
7.5
65
7.1
190
7.4
51
Agentic AI - Email Template Builder
7.2
20
6.4
19
7.1
19
7.0
19
Text Messaging
8.8
60
8.6
151
Feature Not Available
8.1
101
8.4
60
8.8
133
|
Verified
8.0
57
8.3
115
|
Verified
8.4
57
8.7
126
|
Verified
7.4
53
8.5
107
8.5
60
8.9
135
|
Verified
8.2
56
8.7
55
SMS Platform
7.9
59
8.6
135
|
Verified
8.4
59
8.9
135
|
Verified
7.4
48
Feature Not Available
Feature Not Available
Feature Not Available
8.0
49
8.3
63
8.5
51
8.8
111
|
Verified
Agentic AI - SMS Marketing
6.3
8
6.8
11
6.5
8
6.7
10
6.9
8
6.8
10
6.5
8
6.7
10
6.7
8
6.8
10
6.5
8
7.0
10
Data Sourcing
8.1
79
8.4
76
8.2
79
8.3
68
8.5
76
8.5
96
8.3
81
8.5
91
Intelligence
8.5
78
8.6
105
7.8
72
8.1
73
7.6
74
8.0
68
Design and Customization
Not enough data
9.0
24
Not enough data
8.9
25
Not enough data
9.1
24
Not enough data
8.9
22
Campaigns
Not enough data
8.8
24
Not enough data
8.9
22
Not enough data
8.8
24
Not enough data
8.8
25
Integrations
Not enough data
9.1
23
Not enough data
8.1
19
Not enough data
9.1
25
Not enough data
8.5
20
Generative AI
Not enough data
7.5
20
Agentic AI - Vulnerability Scanner
Not enough data
6.8
10
Not enough data
7.5
10
Platform Basics
8.7
121
9.0
17
8.6
116
9.0
16
Platform Data
8.3
124
8.5
16
8.0
111
8.3
15
8.2
126
8.8
15
8.1
114
8.2
15
Platform Additional Functionality
8.3
78
8.4
16
8.1
116
9.2
14
7.9
107
8.3
14
Agentic AI - Customer Journey Analytics
6.9
13
6.0
5
6.9
13
7.0
5
6.9
13
6.3
5
7.2
13
6.9
6
Functionality
8.0
192
Not enough data
7.9
170
Not enough data
7.9
175
Not enough data
Support
8.0
193
Not enough data
8.3
183
Not enough data
8.8
203
Not enough data
Page Customization
8.7
86
Not enough data
8.4
83
Not enough data
8.2
78
Not enough data
8.3
62
Not enough data
Page Optimization
Feature Not Available
Not enough data
8.5
77
Not enough data
8.1
70
Not enough data
7.3
64
Not enough data
Integrations
7.7
65
Not enough data
8.3
72
Not enough data
8.0
69
Not enough data
Generative AI
7.4
58
Not enough data
Agentic AI - Landing Page Builders
7.7
8
Not enough data
Collection
Not enough data
7.4
7
Not enough data
8.8
7
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
7.2
6
Agentic AI - Review Management
Not enough data
Not enough data
Not enough data
Not enough data
Moderation
Not enough data
9.5
7
Not enough data
9.0
5
Not enough data
9.3
5
Use Cases
Not enough data
9.8
9
Not enough data
8.9
6
Not enough data
9.7
5
Administration
Not enough data
9.3
7
Not enough data
8.6
6
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.0
5
Display Options
Not enough data
8.6
6
Not enough data
8.3
7
Not enough data
8.3
6
Not enough data
8.1
6
Generative AI
Not enough data
7.8
6
Customization
Not enough data
Not enough data
Not enough data
8.6
6
Not enough data
7.0
5
Not enough data
6.7
5
Additional Functionality
Not enough data
7.0
5
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
8.1
15
6.9
14
7.6
15
7.0
14
7.7
15
6.9
15
7.3
16
6.8
14
7.4
14
6.3
14
7.9
14
7.2
15
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
8.2
85
|
Verified
Not enough data
8.6
99
Not enough data
8.0
82
|
Verified
Not enough data
7.9
85
|
Verified
Not enough data
Campaigns
8.3
84
Not enough data
7.7
79
|
Verified
Not enough data
7.9
82
Not enough data
7.7
77
|
Verified
Not enough data
9.1
106
|
Verified
Not enough data
8.7
98
|
Verified
Not enough data
Engagement
7.7
79
|
Verified
Not enough data
Platform
8.4
98
|
Verified
Not enough data
8.2
87
|
Verified
Not enough data
8.3
82
|
Verified
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
8.5
19
Not enough data
8.4
18
Not enough data
8.8
20
Not enough data
8.8
17
Not enough data
7.3
16
Not enough data
7.6
15
Campaign Activity
Not enough data
8.1
18
Not enough data
8.5
23
Not enough data
8.1
17
Not enough data
7.5
17
Not enough data
8.1
17
Not enough data
8.1
16
Agentic AI - Marketing Analytics
Not enough data
7.6
7
Not enough data
7.6
7
Not enough data
7.9
8
Categories
Categories
Shared Categories
Dotdigital and Klaviyo are categorized as SMS Marketing, Marketing Automation, Customer Data Platform (CDP), Personalization, Email Deliverability, Email Template Builder, WhatsApp Marketing, and Customer Journey Analytics
Unique Categories
Dotdigital is categorized as Email Marketing, Mobile Marketing, Communication Platform as a Service (CPaaS), Transactional Email, Personalization Engines, Push Notification, and Landing Page Builders
Klaviyo is categorized as Pop-Up Builder, Conversational Marketing, Marketing Analytics, Review Management, Online Form Builder, and RCS Business Messaging
Reviews
Reviewers' Company Size
Dotdigital
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Klaviyo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
11.4%
Non-Profit Organization Management
8.0%
Marketing and Advertising
7.8%
Financial Services
3.7%
Leisure, Travel & Tourism
3.1%
Other
66.1%
Retail
19.2%
Apparel & Fashion
12.7%
Marketing and Advertising
12.5%
Consumer Goods
11.8%
Health, Wellness and Fitness
7.3%
Other
36.5%
Alternatives
Discussions
Can dotMailer track attachments?
2 Comments
CL
Yes, if they're added as link or button in email Read more
Can I have a loyalist dot digital trooper t shirt
1 Comment
MJ
Hi Tony, of course and thanks for the great video review. Please send me a message directly at marketing@dotdigital.comRead more
What's the next big showstopping element or functionality element?
1 Comment
MJ
Hi Christophe,
You can view our public facing roadmap here https://r1.dotdigital-pages.com/p/35E-386/the-engagement-cloud-roadmap
Thanks,
MarkRead more
how can i know the language for my clients
3 Comments
AJ
You need to add a dynamic in your website when collecting data then use a segmentatino of your data into language preferences based on the tick...Read more
What is UTM tracking Klaviyo?
3 Comments
CC
You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated.Read more
Are their pre-built flows available?
2 Comments
AJ
You can set up any combination of new flows and even run split tests on those in a flow. They also have video tutorials to do this.Read more
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