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Compare Demandbase One and People.ai 
Featured Products
At a Glance
Market Segments
Mid-Market (49.5% of reviews)
Enterprise (58.1% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Demandbase One
Star Rating
(1,916)4.4 out of 5
Market Segments
Mid-Market (49.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Demandbase OnePeople.ai
Star Rating
(463)4.4 out of 5
Market Segments
Enterprise (58.1% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about People.aiSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Demandbase One excels in overall user satisfaction, boasting a significantly higher G2 Score compared to People.ai. Users appreciate its robust user interface and the ability to gather data from various lead platforms, making communication updates seamless.
- Users say that Demandbase One offers a wide range of features that feel almost limitless, particularly in automating account-based advertising and retargeting. This flexibility is highlighted as a major advantage for organizations looking to enhance their marketing strategies.
- According to verified reviews, People.ai is praised for its user-friendly interface and ease of use, making it a solid choice for customer success managers. Reviewers mention that it simplifies activity tracking and allows for easy access to logged activities, which can enhance customer relationship management.
- Reviewers mention that while Demandbase One has a strong support team with quick response times, People.ai outshines it in terms of quality of support, receiving higher ratings for being a good partner in business. This indicates that users may find more reliable assistance with People.ai when issues arise.
- Users highlight that Demandbase One's implementation process is generally smooth, with intuitive onboarding features that help new users get started quickly. In contrast, People.ai's recent feedback suggests that while it is easy to use, some users may still face challenges in fully leveraging its capabilities.
- G2 reviewers report that both products have their strengths in customization and account insights, but Demandbase One's advanced features for account recommendations based on purchase intent provide a competitive edge for businesses focused on targeted marketing efforts.
Pricing
Entry-Level Pricing
Demandbase One
No pricing availablePeople.ai
No pricing availableFree Trial
Demandbase One
No trial information availablePeople.ai
No trial information availableRatings
Meets Requirements
8.5
1,485
8.7
306
Ease of Use
8.5
1,544
8.8
306
Ease of Setup
8.4
699
8.2
72
Ease of Admin
8.5
441
8.3
76
Quality of Support
8.8
1,297
9.1
252
Has the product been a good partner in doing business?
8.9
438
9.4
79
Product Direction (% positive)
8.2
1,422
8.0
266
Features by Category
Data Availability
7.5
616
Not enough data
8.4
634
Not enough data
8.1
596
Not enough data
7.8
85
Not enough data
Data Accuracy
7.2
615
Not enough data
8.0
628
Not enough data
7.8
83
Not enough data
Agentic AI - Sales Intelligence
7.5
10
Not enough data
7.7
10
Not enough data
7.2
10
Not enough data
8.1
9
Not enough data
8.1
9
Not enough data
7.8
9
Not enough data
Platform
7.5
180
Not enough data
8.2
223
Not enough data
8.5
246
Not enough data
8.3
179
Not enough data
7.1
153
Not enough data
8.1
172
Not enough data
Features
8.2
479
Not enough data
8.7
514
Not enough data
7.7
440
Not enough data
8.1
472
Not enough data
8.5
601
Not enough data
8.1
518
Not enough data
7.9
480
Not enough data
8.0
418
Not enough data
7.3
316
Not enough data
Channel Functionality
Not enough data
Not enough data
Platform Interoperability
Not enough data
Not enough data
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.2
39
Not enough data
8.0
39
Not enough data
8.6
38
Not enough data
7.6
33
Not enough data
7.9
32
Not enough data
7.9
33
Not enough data
8.0
31
Not enough data
7.2
28
Not enough data
7.9
30
Not enough data
7.9
35
Not enough data
7.7
27
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Targeting
8.8
37
Not enough data
8.6
35
Not enough data
8.6
35
Not enough data
8.3
33
Not enough data
Platform
8.5
33
Not enough data
8.4
35
Not enough data
8.8
38
Not enough data
8.4
38
Not enough data
8.5
35
Not enough data
8.6
36
Not enough data
8.4
35
Not enough data
7.5
33
Not enough data
8.4
36
Not enough data
Lead Intelligence
8.8
290
|
Verified
8.6
68
8.9
308
8.5
87
8.7
234
Feature Not Available
Lead Management
8.7
297
8.6
67
8.3
279
8.5
68
8.5
306
8.6
69
Marketing Campaigns
8.5
264
Feature Not Available
8.2
247
Feature Not Available
8.4
253
8.7
46
8.4
271
8.6
72
|
Verified
8.5
276
8.7
58
Campaign Execution
8.5
249
Feature Not Available
8.7
238
9.0
71
8.7
236
8.9
69
8.4
203
9.0
55
Agentic AI - Account Data Management
8.3
39
Feature Not Available
8.4
38
Not enough data
8.4
37
Not enough data
8.2
37
Feature Not Available
8.3
37
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Organization
Not enough data
8.9
52
|
Verified
Not enough data
9.0
54
|
Verified
Not enough data
8.8
51
|
Verified
Performance Analysis
Not enough data
9.0
56
|
Verified
Not enough data
9.0
64
|
Verified
Sales Analysis
Not enough data
8.8
46
|
Verified
Not enough data
9.0
55
|
Verified
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Sales Assistant
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Logistics
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Editing & Design
Not enough data
9.2
11
Not enough data
9.4
13
Not enough data
8.6
16
Not enough data
9.0
16
Not enough data
8.7
10
Agentic AI - Org Chart
Not enough data
Feature Not Available
Not enough data
Not enough data
Data Availability
7.5
130
Not enough data
8.2
140
Not enough data
7.2
86
Not enough data
Platform Additional Functionality
8.3
127
Not enough data
7.9
98
Not enough data
7.5
88
Not enough data
8.1
110
Not enough data
8.2
110
Not enough data
Sales Team
Not enough data
9.0
42
Not enough data
8.8
39
Not enough data
8.9
40
Intelligence
Not enough data
9.1
41
Not enough data
Feature Not Available
Not enough data
9.0
39
Mapping
Not enough data
8.9
45
Not enough data
8.9
40
Agentic AI - Customer Revenue Optimization
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Attribution Modeling
8.3
27
Not enough data
8.0
27
Not enough data
7.7
27
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.5
23
Not enough data
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
8.6
27
Not enough data
Feature Not Available
Not enough data
8.7
28
Not enough data
8.7
33
Not enough data
Reporting
8.8
33
Not enough data
8.8
32
Not enough data
8.6
32
Not enough data
Platform Basics
8.5
75
Not enough data
8.8
74
Not enough data
8.4
71
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
8.3
70
Not enough data
8.1
67
Not enough data
Platform Additional Functionality
8.5
72
Not enough data
Agentic AI - Account-Based Orchestration Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Artificial Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.1
46
Not enough data
8.1
40
Not enough data
Platform Reporting
8.5
55
Not enough data
8.3
55
Not enough data
Platform Basics
8.4
144
Not enough data
Platform Data
8.4
148
Not enough data
8.1
138
Not enough data
Platform Additional Functionality
7.6
126
Not enough data
8.2
142
Not enough data
Agentic AI - Account-Based Advertising
6.4
6
Not enough data
6.7
6
Not enough data
6.7
6
Not enough data
6.4
6
Not enough data
6.4
6
Not enough data
6.1
6
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Audiences
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Audience Intelligence Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Responses
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Automation - AI Agents
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Autonomy - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.2
22
Not enough data
8.2
22
Not enough data
8.1
23
Not enough data
8.1
23
Not enough data
7.4
21
Not enough data
Agentic AI - Lead Intelligence
7.8
6
Not enough data
Lead Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data collection
7.8
61
Not enough data
8.3
64
Not enough data
8.0
69
Not enough data
8.4
65
Not enough data
8.4
65
Not enough data
Segment Trending
Feature Not Available
Not enough data
7.9
50
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Analysis
8.5
58
Not enough data
8.8
59
Not enough data
8.9
58
Not enough data
Platform
8.3
66
Not enough data
8.6
56
Not enough data
7.9
50
Not enough data
8.3
60
Not enough data
8.5
54
Not enough data
8.8
55
Not enough data
Agentic AI - Market Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Platform Insights
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Digital Advertising Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Operational Risk Management
Not enough data
Not enough data
Revenue Sourcing and Forecasting
Not enough data
8.9
27
Not enough data
8.9
36
Not enough data
8.8
36
Not enough data
8.9
25
Not enough data
8.7
29
Not enough data
7.5
6
Not enough data
7.6
7
CRM Data Enrichment
Not enough data
9.2
36
Not enough data
9.1
38
Not enough data
9.3
35
Not enough data
9.3
29
Not enough data
7.9
8
Account Management
Not enough data
8.9
35
Not enough data
Feature Not Available
Not enough data
9.1
33
Not enough data
9.0
38
Not enough data
7.6
9
Not enough data
7.7
5
Agentic AI - Revenue Operations & Intelligence (RO&I)
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Demand Side Platforms
8.5
28
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.2
39
Not enough data
8.0
39
Not enough data
8.6
38
Not enough data
7.6
33
Not enough data
7.9
32
Not enough data
7.9
33
Not enough data
8.0
31
Not enough data
7.2
28
Not enough data
7.9
30
Not enough data
7.9
35
Not enough data
7.7
27
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Targeting
8.8
37
Not enough data
8.6
35
Not enough data
8.6
35
Not enough data
8.3
33
Not enough data
Demand Side Platforms
7.3
27
Not enough data
8.3
29
Not enough data
8.2
29
Not enough data
Platform
8.5
33
Not enough data
8.4
35
Not enough data
8.8
38
Not enough data
8.4
38
Not enough data
8.5
35
Not enough data
8.6
36
Not enough data
8.4
35
Not enough data
7.5
33
Not enough data
8.4
36
Not enough data
Integration - Machine Learning
Not enough data
Not enough data
Learning - Machine Learning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Mining
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
8.2
11
Not enough data
7.5
10
Not enough data
8.0
10
Not enough data
Discovery
7.8
10
Not enough data
8.5
12
Not enough data
8.7
9
Not enough data
Management
8.3
10
Not enough data
8.0
10
Not enough data
Platform
7.8
12
Not enough data
8.3
11
Not enough data
Agentic AI - Sales Performance Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Incentives
Not enough data
8.7
70
Not enough data
8.7
78
Not enough data
8.7
47
|
Verified
Not enough data
9.0
107
Personalization
Not enough data
8.7
87
Not enough data
8.8
99
|
Verified
Not enough data
9.0
122
|
Verified
Not enough data
8.7
96
|
Verified
Administrative
Not enough data
8.8
103
|
Verified
Not enough data
8.7
92
|
Verified
Not enough data
8.8
97
Agentic AI - Sales Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
8.6
87
Not enough data
8.5
79
Not enough data
8.8
72
Not enough data
8.9
100
Not enough data
8.8
82
Predictive Analytics
Not enough data
8.7
80
Not enough data
8.6
96
Not enough data
8.6
82
Not enough data
8.7
85
Sales Management
Not enough data
8.6
90
Not enough data
8.7
85
Not enough data
8.8
106
Not enough data
9.0
123
Agentic AI - Sales Coaching
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Training
Not enough data
8.6
54
|
Verified
Not enough data
8.4
54
Not enough data
8.5
41
Not enough data
8.7
36
Feedback
Not enough data
8.7
45
|
Verified
Not enough data
8.9
60
|
Verified
Not enough data
9.0
45
Not enough data
9.1
60
|
Verified
Not enough data
8.7
56
|
Verified
Not enough data
8.7
49
|
Verified
Not enough data
9.1
49
Generative AI
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
7.0
10
Not enough data
7.7
10
Not enough data
7.7
10
Not enough data
7.5
10
Not enough data
Lead Intelligence
8.4
237
Not enough data
8.6
241
Not enough data
8.2
207
Not enough data
Lead Management
8.3
214
Not enough data
8.0
109
Not enough data
8.6
238
Not enough data
Marketing Campaigns
8.1
162
Not enough data
7.6
148
Not enough data
7.9
163
Not enough data
8.0
158
Not enough data
8.2
162
Not enough data
Data Availability - Marketing Account Intelligence
7.9
42
Not enough data
Data Accuracy - Marketing Account Intelligence
8.0
40
Not enough data
Agentic AI - Account-Based Analytics
7.9
8
Not enough data
7.7
8
Not enough data
7.7
8
Not enough data
7.5
8
Not enough data
7.7
8
Not enough data
Lead Intelligence
8.3
256
Not enough data
8.8
285
Not enough data
8.3
255
Not enough data
Lead Management
8.4
257
Not enough data
8.0
166
Not enough data
8.7
272
Not enough data
Marketing Campaigns
8.3
216
Not enough data
7.2
139
Not enough data
7.8
211
Not enough data
8.0
225
Not enough data
8.2
223
Not enough data
8.4
184
Not enough data
Statistical Tool
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Decision Making
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Activity
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
8.7
19
Not enough data
8.3
19
Not enough data
8.4
18
Not enough data
8.3
18
Not enough data
8.8
19
Not enough data
Management
8.8
18
Not enough data
9.0
17
Not enough data
8.3
16
Not enough data
9.0
18
Not enough data
9.0
16
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Categories
Categories
Shared Categories
Demandbase One and People.ai are categorized as Account Data Management and AI Sales Assistant
Unique Categories
Demandbase One is categorized as AI Agents For Business Operations, Marketing Account Intelligence, Buyer Intent Data Providers, Lead Capture, Customer Journey Analytics, Demand Side Platform (DSP), Account-Based Advertising, Market Intelligence, Sales Intelligence, Account-Based Web and Content Experiences, Visitor Identification, Lead Mining, Audience Intelligence Platforms, Predictive Analytics, Account-Based Orchestration Platforms, Machine Learning, Marketing Analytics, Attribution, Account-Based Analytics, Display Advertising, Digital Advertising Intelligence, Data Quality, Lead Intelligence, Lead Scoring, and Paid Search Intelligence
People.ai is categorized as Revenue Operations & Intelligence (RO&I), Customer Revenue Optimization, Org Chart, Sales Coaching, Sales Analytics, Sales Performance Management, and Revenue AI Platforms
Reviews
Reviewers' Company Size
Demandbase One
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
People.ai
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
26.9%
Information Technology and Services
18.3%
Financial Services
6.9%
Marketing and Advertising
6.3%
Consumer Services
6.0%
Other
35.6%
Computer Software
36.5%
Information Technology and Services
33.2%
Telecommunications
11.2%
Computer & Network Security
3.4%
Internet
1.8%
Other
13.9%
Alternatives
Discussions
How often is data updated?
2 Comments
CC
Hi Irene, our data is constantly updated! How we source information is a bit different from how LinkedIn does it. We validate our data through multiple...Read more
Can we run quieries for lists of contacts by functions, etc., and download to excel format?
2 Comments
JW
Hi Steve:
InsideView has a dedicated tool called Target that allows you to filter and download records.
JohnRead more
InsideView Marketing Module (Pricing and Review)
1 Comment
WS
Our pricing is a tiered system based on # of processed records. Pricing is based on annual contract. No charges for monthly overages. We don't traditionally...Read more
Time to reflect activity in PeopleAI
1 Comment
DL
What is the polling cycle time to reflect new activity ? Read more
what is the best use of People.AI for sales reps?
1 Comment
KK
Hello Mitchel,
Thank you for your question. We have a page dedicated to People.ai's Solutions for Sales on our website...Read more
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